KR100941140B1 - Method and Apparatus for evaluating Blog - Google Patents

Abstract

The present invention relates to a method, an apparatus for automatically analyzing an internet content created by a user and outputting an evaluation result, and a recording medium for storing a program for implementing the same. When the address of the specific content to be evaluated is input, the analysis means receives the content from the address, extracts various factors for evaluation, and substitutes the extracted factors into a predetermined algorithm to calculate the evaluation amount. In addition, a database for the corresponding content is built on the basis of the extracted factor and user information input from the user to prepare for systematic evaluation and ranking management of the content.

Blog, Internet Content, UCC, Rating

Description

Method and Apparatus for Valuing Blogs {Method and Apparatus for evaluating Blog}

1 briefly illustrates the concept of the Internet content value evaluation method of the present invention.

2 is a block diagram showing step by step the value valuation method of the present invention.

3 shows an example of a specific screen configuration for the analysis result report of the blog.

Figure 4 is a block diagram showing a value evaluation method of the present invention in such a case.

The present invention relates to a method, an apparatus for automatically analyzing an internet content created by a user and outputting an evaluation result, and a recording medium for storing a program for implementing the same.

Information and knowledge on the Internet are the most important resource of the digital economy and a dominant competitive advantage. In the past, certain groups monopolized information and knowledge, but now individuals are evolving into a new paradigm as a subject producer and participant or consumer. Evolving into an individual-centered platform that creates and consumes new information, knowledge and culture through collective intelligence of co-creation and collaboration, many Internet users are constantly insisting on high-quality content produced by individuals: knowledge, wisdom, experience and everyday life. It is demanding and consuming.

UCC (User Created Contents) is information voluntarily created by Internet users and takes various forms such as text, pictures, photos, and videos. Users are now moving up to a more professional level with a variety of authoring tools, creating, transforming and processing content to produce content of value as information. In the meantime, users who have acquired information passively are not satisfied with it and are actively participating in information production. These UCCs are emerging as an important means of exerting influence, such as offline broadcasting, instead of being satisfied only by the user.

The present invention has been proposed to meet the demands of the times, inducing the creation of high value-added content by reliably evaluating the value of user-created Internet content or Internet community sites including the content by an automated robot. In addition, the aim is to lay the groundwork for pioneering a new culture of commerce through highly value-added Internet content.

Another object of the present invention is to build a differentiated database for authentic users who possess high value-added content by collecting and storing information on users requesting valuation and corresponding contents.

In order to achieve the above object, the present invention provides various factors (posts, etc.) generated by an action such as a user posting freely in a diary format through a predetermined Internet content and performing an open communication with an unspecified number. A method, an apparatus, and a computer-readable recording medium for storing a program for implementing the same are provided by substituting a predetermined algorithm into comments, trackbacks, impressions, visitors, page views, etc.).

That is, an aspect of the present invention provides a method of receiving location information of Internet content, automatically extracting a predetermined evaluation element from the content of the location, and substituting the extracted evaluation elements into a predetermined algorithm. The present invention relates to a method for valuation of Internet content, comprising the step of evaluating a value and outputting the valuation information. The method may further include receiving basic information of the Internet content and / or applying a predetermined weight to reflect a change in value reliability to the valuation result every time a predetermined unit of time elapses. .

In another aspect, the present invention provides an input module for receiving location information of Internet content, a robot module for automatically extracting a predetermined evaluation element from the content of the location, and substituting the extracted evaluation elements into a predetermined algorithm. It relates to a device for valuation of Internet content, including a valuation module for evaluating the value of the content and an output module for outputting the valuation information. The input module may further include a function of receiving basic information of the Internet content, and the valuation module is configured to reflect a change in value reliability in the valuation result every time a predetermined unit of time elapses. The method may further include a function of applying a predetermined weight.

Further, another aspect of the present invention relates to a computer readable recording medium having recorded thereon a program for executing the value valuation method on a computer.

The present invention targets User Created Contents (UCC) (e.g. posts), which best represents the concept that all current values are produced and extended by individuals, resulting in a form of behavior (tags, citations and References, comments, trackbacks, etc.) on how to evaluate and provide a good assessment model for UCC, including human experience, knowledge, and wisdom.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 illustrates the concept of the Internet content value evaluation method of the present invention.

The Internet content of the present invention encompasses creations of personal media activities via the web, such as personally created postings, digital video, digital audio, podcasting, mobile phone photos and videos, and wikis. It is a concept. Accordingly, the object of evaluation in the present invention may be the above-described personal creations themselves, or a community such as an Internet homepage, a simplified mini-homepage, a blog or a bulletin board of a portal site, an Internet club, an Internet cafe, etc. including such creations. It can also be a unit of content. An individual's creation refers to the content produced by a website user, a product of non-professional activities of the general public who does not belong to a media organization, and refers to content published in the web space, also called UCC (User Created Contents).

Hereinafter, a process of performing a valuation will be described in detail by using one of the Internet contents listed above as a representative example of a blog (blog).

First, it is assumed that the following three fields are evaluated for a specific blog.

1) blogger

Evaluate the person who runs the blog, including how often posts and other UCCs are created, how often comments are written about trackbacks, how often are replies to comments made by others, Analyze blogger's behavior patterns and visitors' behavior patterns by commenting frequency, tag count, writing frequency, and post category for comments, and determine the type of blogger.

Examples of blogger types include self-made blogs that create blog content on their own, dependencies that distribute blog content of others, ant types that regularly update blogs, and grasshoppers that do not update frequently and frequently. In addition, various examples are possible.

2) blog

To evaluate the value of the blog itself, which excludes people, the value of the blog is evaluated using quantitative values such as the number of visitors, posts, comments, trackbacks, and the number of posts the blog contains. The evaluation of a blog may be calculated as a single comprehensive score in consideration of various evaluation factors for the blog, or may be calculated by various fields such as a media index, a brand index, and a commerce index for the blog. The said field evaluation method is mentioned later.

3) post

Evaluating the specific posts that make up a blog, or specific User Create Content (UCC), include the number of comments, citations and references, the presence or absence of tags, the number of comments, trackbacks and text, and images. It evaluates the value of individual posts based on the link structure such as whether there are attachments such as (Image), (Audio), and (Video).

The bloggers, blogs, and posts described above can only be validated once for a certain period of time once evaluated. In other words, bloggers, blogs, and posts change over time, so the validity of a valuation cannot be acknowledged indefinitely, which is called the "valuation validity period." Since bloggers and blogs have a relatively long period of change, it is preferable to set the valuation validity period to 1 to 2 weeks, and the post should be limited to the time of evaluation because the change period is short. Do. However, this is only an example and may be set to a suitable value in consideration of the topic of the blog, the region to which the blogger belongs, and the like.

In the following, the three criteria of valuation in particular for blogs are discussed. This sectoral criterion is called the value index. The value index for blogs is not necessarily measured in all three types, and only a specific index may be measured depending on the purpose of the value measurement.

Brand Index ( brand index )

The brand index is an indicator of the value of the blog as a name of a product or service. If the blog builds credibility in the relevant field of the blog by continuously providing quality services such as providing useful information in real life or decisive information in a specific research field, the name of the blog does not refer to a place of information providing. It may be a high value-added brand name for visitors who are potential consumers.

Given this, it is desirable to calculate the brand index by analyzing how widely the blog is known to the public by how much good image. Therefore, whether they are registered in various RSS (Really Simple Syndication / Rich Site Summary) and whether others subscribe to the blog posts frequently, whether comments or comments are actively posted through trackbacks, and whether they are frequently exposed through various search sites The brand index may be calculated by analyzing whether the number of visitors is large or whether there are many return visitors.

Media Index ( media index )

The media index is an indicator of how much influence the blog has on the public as a means of transmitting information. This is a measure of how accessible the public is, and the evaluation factors of the aforementioned brand index can be used as it is. However, even if the same valuation factor is not necessarily indicative of the brand value, the brand value is prioritized over the media value. Therefore, the brand index for a specific valuation factor is calculated first, and the remaining index minus the brand index is calculated. It is desirable to determine the media index.

Commerce  Indices( commerce index )

The Commerce Index is an indicator of the monetary value of the blog, and can be easily determined by summing the brand value and the commerce value mentioned above, and taking into consideration other considerations such as the cost of building and maintaining the blog. .

Below, the brand index, media described above are described as factors of valuation as the number of posts, trackbacks, comments, links, tags, average visitors per day, and the amount of blog activity by post / comment / trackback for any blog. An example of an algorithm for determining the exponent and the commerce index is shown as a formula.

Most of the valuation factors listed above are meaningful since they are accumulated from the time the blog was created until the time of evaluation, but the average number of visitors per day and the amount of blog activity are meaningful only for the desired period of time. It is based on the last one month including the evaluation date.

이다. 여기서, Y _ij 는 i번째 포스트가 j개의 트랙백을 가짐을 의미한다. 일례로, 블로그에 포함된 5개의 포스트 중에서 1번째 포스트는 트랙백이 3번 되고 3번째 포스트는 트랙백이 1번 되었다고 가정하면 블로그의 트랙백 수는 모두 4개(3+0+1+0+0=4)가 된다. Assuming there are a total of k posts on a blog, some of the k posts can be tracked back to other blogs. In simple terms, the total number of posts tracked in your blog

to be. Here, Y _ij means that the i th post has j trackbacks. For example, assuming that the first post of the five posts included in the blog has three trackbacks and the third post has one trackback, the blog has four trackbacks (3 + 0 + 1 + 0 + 0 = 4) becomes.

개이다. 여기서, Y _ij 는 i번째 포스트가 j개의 댓글을 가짐을 의미한다.Comments may be written in some of the k posts. In this embodiment, up to 10 comments are accepted in one post, and 10 or more comments are regarded as sufficient comments to be treated as the same value. In simple terms, the total number of comments in your blog

Dog. Here, Y _ij means that the i th post has j comments.

개이다. 여기서, Y _ij 는 i번째 포스트가 j개의 링크를 가짐을 의미한다.In addition, some of the k posts may contain link information, which can be expressed simply as a formula to determine the total number of links in a blog.

Dog. Here, Y _ij means that the i th post has j links.

개이다. 여기서, Y _ij 는 i번째 포스트가 j개의 태그를 가짐을 의미한다.In addition, tags may be created in some of the k posts. In this embodiment, up to six tags are recognized in one post, and six or more tags are regarded as sufficient tag information and treated as the same value. . In simple terms, the total number of tags in your blog

Dog. Here, Y _ij means that the i th post has j tags.

이다. 블로그 활동량은 가치평가일을 포함하여 최근 1개월(30일) 동안에 작성된 포스트 수, 트랙백 수, 댓글 수를 기준으로 한다. 이를 수식으로 표현하면

(단, 1개의 포스트에 6개의 댓글 인정)이다. Also, simply express the average number of visitors per day for the last month (30 days), including the valuation date.

to be. Blog activity is based on the number of posts, trackbacks, and comments written in the last month (30 days), including valuation dates. If you express it as a formula

(But only 6 comments per post).

The above is summarized as follows.

TABLE 1

In the above, the valuation result may be changed over time. Therefore, we use a technique that reflects changes in time by applying different weights for each period in the valuation. For example, the period is [period 1: valuation date ~ (-90) day], [period 2: (-91) day-(-180) day], [period 3: (-181) day-(- 365)], [Period 4: After (-366) Days], and multiply the valuation result of [Period 1] by the weight 1, and weight the valuation result of [Period 2] 0.8 It can be implemented by multiplying by and multiplying the valuation result of [period 3] by the weight of 0.5 and multiplying the valuation result of [period 4] by the weight of 0.3. This can be summarized as follows.

TABLE 2

Measurement day-(-90 days) (-90 days)-(-180 days) (-180 days) to (-365 days) (-365 days) ~ weight One 0.8 0.5 0.3

Meanwhile, the process of determining the brand index, the media index, and the commerce index using the above valuation factors are as follows. In the following formula, X _i indicates the i-th valuation factor, Z _i indicates the valuation price (valuation) for the i-th valuation factor, and K _i indicates the ratio of the brand index to the i-th valuation factor.

이다. 이를 풀어서 표현하면 다음과 같다.The brand index is calculated by multiplying each valuation factor by a predetermined valuation price and then multiplying the ratio of the valuation factor as a brand. Simply expressing your brand indices, taking all valuation factors into account,

to be. This can be expressed as follows.

이다. The media index is also calculated by multiplying each valuation factor by a predetermined valuation price and then multiplying the ratio of the valuation factor as the media. As mentioned above, the brand value has a special meaning than the media value of the concept of mere propagation, so the ratio of the media as a media can be understood as the remaining portion of the whole index except for the portion of the brand index. I can express it. Simply expressing the media index taking into account all valuation factors

to be.

이다. 이를 풀어서 표시하면 다음과 같다.The commerce index refers to the total value of the blog, and most simply, the brand index and the media index can be determined. Simply expressed as a formula

to be. If this is solved and displayed, it is as follows.

An example of the ratio of the valuation price and the brand index for each valuation factor described above is summarized as follows.

TABLE 3

In addition, the valuation method applied to the embodiment described above is summarized as follows. Here, the valuation elements X1 to X7 of Table 1 and Table 3 correspond to A to G of Table 4 below, respectively.

TABLE 4

For reference, in Table 4, the evaluation price (or rating price) is divided into 12 grades of A +, A0, A- to D +, D0, and D- according to predetermined criteria.

In the above-described embodiment, the expressions of the brand index, the media index, and the commerce index are expressed in consideration of seven valuation elements, but each of them is represented as a generalized model without limiting the number of valuation elements.

On the other hand, the result calculated by the algorithm may be expressed as a rating, monetary amount or evaluation text. That is, the rating may be implemented by calculating the evaluation score of the blog with a total score of 100, and the monetary amount may be implemented to convert the value-valued item into a financial aspect to express it as an asset value. The evaluation text can be expressed in terms of the propensity of the operator to the blog, the propensity of the blog, and the propensity of users (visitors). Of course, it is only one example of how the value to be evaluated can be expressed in various ways.

Next, the process of performing a blog's valuation using the aforementioned valuation algorithm will be described in detail. For reference, Figure 2 is a block diagram showing a step-by-step value evaluation method of the present invention.

The user executes a program for valuation of a blog or accesses a website providing a blog valuation service, and inputs location information or address information (eg, a URL) of a target blog to be evaluated (S110). In other words, the program for blog valuation can be implemented as a standalone application or as a web-based application using Java script, ActivX, .Net, etc. In the following, both will be referred to as valuation programs.

The valuation program stores the received location information in a first database, reads blog-related files from the corresponding address to determine the type of the blog (S120), and extracts predetermined evaluation factors from the blog. (S130). The most typical types of blogs are the service type using the blog service provided by the portal site and the installation type by installing the blog program directly on their homepage. In addition, there are the PC installation type and the independent development type. In the case of the installation type, it is relatively easy to evaluate the value of the present invention because it is easy to access the blog-related files. In addition, a predetermined robot program may be utilized to extract evaluation elements from a blog, which will be described later in the description of the value evaluation device.

Meanwhile, evaluation elements to be extracted from blogs can be classified into three types according to the evaluation targets.

In other words, the first evaluation element is to grasp the propensity of a blogger who operates a blog, and the frequency of post creation for a predetermined period, the frequency of commenting on the posts of others, and the replies on comments made by others Include at least one of the frequency of creation. This is an element for evaluating how actively bloggers maintain / manage blogs, how they cope with neighbors / visitors, or how other people participate in blogs. As mentioned above in the standard.

The second evaluation element is for evaluating the blog itself and includes at least one of the total number of posts, the number of monthly posts, the number of visitors, the number of visitors, the number of comments, the number of scraps, and the number of neighbors. This is an element for evaluating how much brand value of the blog service provided, how much media value by public dissemination, and how much commercial value is generated by the blog. Has been described above.

The third evaluation element evaluates the value of a specific post constituting the blog, and includes at least one of the number of comments, the number of scraps, and the number of feedback for the specific post. This is to assess the value of a particular post as a work or as a source of information provision, as described above in the evaluation criteria for the post.

Meanwhile, evaluation factors to be extracted from blogs may be divided into common elements and specialized elements depending on whether they are actually used for valuation. In other words, common elements refer to elements used directly for the evaluation of bloggers, blogs, and posts, while specialized elements are not directly used for valuation, but separately managed to secondaryly utilize future valuation results. Point. The common elements correspond to the above-described first to third evaluation elements, and the specialized elements may correspond to various statistical data for each blog and are managed by a separate third database.

The valuation program performs valuation on bloggers, blogs, and specific posts by substituting the first to third valuation elements into a predetermined algorithm, and in particular, calculates a brand index, a media index, and a commerce index for blogs (S140). ). Predetermined algorithms for evaluating blogs have been described above, and the evaluation of specific posts can also be performed in the same way as the blog's evaluation method. However, the blogger is evaluated according to the evaluation method of the blog, but generates a blogger type report composed of phrases corresponding to the numerical evaluation result. To this end, the valuation program may use a second database that stores a number of pre-set comments by type of blogger and by degree (or numerical value) of the type. The comment may be provided in plain text or voice data.

The result of the valuation as described above may be output in the form of a report (S150). This is called an analysis result report. An example of a specific screen configuration of an analysis result report for a specific blog is shown in FIG. 3.

As shown in FIG. 3, the analysis result report may be composed of two sectors. The first sector is the result of evaluating a blog and outputting the blog's brand index, media index, and commerce index in terms of amount. The second sector is an evaluation result of the blogger who operates the blog. The second sector displays the type of the blogger, the detailed description of the type, and / or the consulting result in text form.

Meanwhile, since the analysis result report is a primary result that is mechanically interpreted by the valuation algorithm, the user may output a more complete final result report by adding a step of receiving more basic information about the blog from the user. have. For reference, Figure 4 is a block diagram showing a value evaluation method of the present invention according to such a case.

That is, after the analysis result report is output (S150), the user requesting a valuation selects a "member registration" menu provided in a predetermined portion of the report, inputs various basic information about blogs and bloggers, and registers members. Perform (S160). The estimating program further adds the input basic information to the analysis result report to generate a final result report and outputs the result to the user (S170). The basic information input by the user may include at least one of a blog title, a blog address, a blog description, a registration category (corresponding to a directory service of a search portal site), a blog tag, a blogger name, and an RSS address.

The member registration step (S160) may be performed before the valuation and result reporting steps (S120 ~ S150), and the user can force the basic information input by allowing the user to proceed to the next step (S120 ~ S150) only after registering. It may be.

Through the above-described basic information input step, more accurate and detailed information about the blog and the blogger can be obtained additionally, and such additional information can be obtained in the future along with various blog-related value information accumulated through the value evaluation process. This can be an important resource for ranking or commercially using your blog.

The result of the valuation as described above may be stored in the first database and subsequently used as information for ranking the blogs evaluated through the evaluation program of the present invention.

On the other hand, the value evaluation program described above may be implemented in hardware. When this is called a value evaluation device for convenience, the value evaluation device of the present invention is an input module (not shown in the drawing) for receiving location information of Internet content, and a robot module for automatically extracting a predetermined evaluation element from the content of the location. (Not shown in the drawing), a valuation module (not shown in the drawing) for evaluating the value of the content by substituting the extracted evaluation elements into a predetermined algorithm, and an output module (not shown in the drawing) for outputting the valuation information. ) In this case, the input module may further include a function of receiving basic information of a blog.

In particular, the robot module includes a first robot (BlogBotI) for extracting the first evaluation element from the blog, and here the third robot from the second robot (BlogBotT) and / or blog for extracting the second evaluation element from the blog. It may further include a third robot (BlogBotP) for extracting the evaluation element. Since the same robot module is widely used for a web search in a conventional search portal site, a description of specific implementation principle will be omitted.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by. In particular, although the embodiment described above has selected a blog as the Internet content, it is obvious that a person having ordinary knowledge in the field to which the present invention belongs can apply to various Internet contents other than the blog without difficulty. In addition, the above-described embodiment assumes that the application is implemented as a web-based application for valuation, but is not necessarily limited thereto, and may be implemented as an independent application, and such independent application may be implemented to be downloaded and installed from a specific designated website. Can be.

According to the present invention, it is possible to evaluate the value of internet contents created by a user or an internet community site including the contents in an automated manner in a fair and reliable manner, thereby inducing the creation of quality contents and spreading the concept that contents are assets. This can provide a bridgehead for creating a new field of Internet industry.

In addition, since users with high-quality content tend to voluntarily request for valuation, a ranking of contents is established by constructing a database of relatively high-value-added content and authentic users with the same through the valuation method of the present invention. Authenticity can be secured.

Claims (29)

As a valuation device evaluates the value of a blog, Receiving location information of a blog; A first including at least one of a post generation frequency for a predetermined period of time from the blog corresponding to the location information, a frequency of commenting on a post of another person, and a frequency of replying to a comment made by another person; A second evaluation element including at least one of an evaluation element, the total number of posts, the number of monthly posts, the number of visitors, the number of visitors, the number of comments, the number of scraps, and the number of neighbors of the blog; and the specific post included in the blog. Extracting at least one of a third evaluation element comprising at least one of a comment count, a scrap count, and a feedback count for; Evaluating the value of the blog using the extracted evaluation elements; And Outputting a result of the valuation of the blog. delete delete delete delete delete delete The method of claim 1, Receiving basic information including at least one of a title of the blog, a description of the blog, a category of the blog, a tag of the blog, a RSS (Really Simply Syndication) address of the blog, and user information of the blog; Valuation method of the blog, characterized in that it further comprises. The method of claim 1, The value of the blog valuation method of the blog characterized in that the output in the currency unit. delete The method of claim 1, wherein the valuation step And calculating a brand index by summing all of the extracted measurement values for each evaluation factor, a predetermined evaluation amount for each evaluation factor, and a value multiplied by a predetermined brand index ratio for each evaluation factor. How to value a blog. 12. The method of claim 11 wherein the valuation step is The media is added by multiplying the extracted measurement value for each evaluation factor, a predetermined evaluation amount for each evaluation factor, and a value obtained by multiplying the media index ratio of each evaluation factor determined by using the brand index ratio of each evaluation factor. Further comprising calculating an index, The media index ratio is determined by (1-brand index ratio). The method of claim 12, wherein the valuation step Calculating a commerce index by summing the brand index and the media index. The method according to any one of claims 11 to 13, And applying a predetermined weight for reflecting a change in value reliability to the result of the valuation whenever a predetermined period of time elapses. An input module for receiving location information of a blog; A first including at least one of a post generation frequency for a predetermined period of time from the blog corresponding to the location information, a frequency of commenting on a post of another person, and a frequency of replying to a comment made by another person; A second evaluation element including at least one of an evaluation element, the total number of posts, the number of monthly posts, the number of visitors, the number of visitors, the number of comments, the number of scraps, and the number of neighbors of the blog; and the specific post included in the blog. A robot module for extracting at least one of the third evaluation elements including at least one of a comment number, a scrap number, and a feedback number of the; A valuation module for evaluating the value of the blog using the extracted valuation elements; And The blog valuation apparatus including an output module for outputting a result for the valuation of the blog. delete delete delete delete delete delete The method of claim 15, wherein the input module A function of receiving basic information including at least one of a title of the blog, a description of the blog, a category of the blog, a tag of the blog, a Really Simply Syndication (RSS) address of the blog, and user information of the blog. Blog valuation device that contains more. The method of claim 15, The blog valuation apparatus, characterized in that the result of the valuation of the blog is output in currency units. delete The method of claim 15, wherein the valuation module A brand index is calculated by summing all the extracted measurement values for each evaluation factor, a predetermined evaluation amount for each evaluation factor, and a value multiplied by a predetermined brand index ratio for each evaluation factor. Device. The method of claim 25, wherein the valuation module The media index is further calculated by summing all the extracted measurement values for each evaluation factor, a predetermined evaluation amount for each evaluation factor, and a value obtained by multiplying a predetermined ratio of the brand index for each evaluation factor, And the media index ratio is determined as (1-brand index ratio). The method of claim 26, wherein the valuation module And calculating a commerce index obtained by adding the brand index and the media index. The method of claim 15, wherein the valuation module And a function of applying a predetermined weight for reflecting a change in value reliability to the result of the valuation whenever a predetermined period of time elapses. delete

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