KR100899203B1 - Search service providing apparatus and method thereof - Google Patents

Abstract

The present invention relates to a search service providing apparatus and a method thereof.

The search service providing apparatus of the present invention provides website information on a website corresponding to a search word received from a user terminal and shortcut site information on a shortcut site. Thereafter, whether or not the shortcut site is exposed and clicked is stored based on the provision of the shortcut site information, and the shortcut CTR is calculated based on the stored exposure and clicked. The shortcut site is updated or maintained based on the calculated shortcut CTR.

According to the present invention, by automatically managing the shortcut site, it is possible to expect the effect that can provide a high accuracy and reliability of the shortcut site to the user. In particular, it can provide a flexible shortcut search service for highly fluctuating web sites.

Search, shortcut, search engine, CTR

Description

Search service providing apparatus and method thereof {SEARCH SERVICE PROVIDING APPARATUS AND METHOD THEREOF}

1 is a block diagram illustrating a system to which a search service providing apparatus according to an exemplary embodiment of the present invention is applied.

2 is a table illustrating shortcut site information stored in a shortcut DB according to an exemplary embodiment of the present invention.

3 is a flowchart illustrating a search service providing method of a search service providing apparatus according to an exemplary embodiment of the present invention.

The present invention relates to a search service providing apparatus and a method thereof, and more particularly, to a search service providing apparatus and method for providing an efficient shortcut service for a search word.

As information technology advances to the information society, the Internet is becoming an important and essential medium in all fields such as society, culture, and economy.

In order for a user to view a particular webpage on the Internet using a web browser such as Internet Explorer, the user typically needs to enter an address of a URL (Uniform Resource Locator) of the webpage. . Therefore, if the user does not know the address of the URL of the web page, it is difficult to access the target document or website.

As a result, a software that finds information desired by a large amount of information flooding on the Internet has appeared, even if the URL information of the Internet site is not fully understood. Such software is called a search engine.

The principle of the search engine is that a certain search program called a search robot or spider program navigates through a number of sites opened on the Internet, stores the information of pre-collected websites into a database, When the search word is received, only the website whose contents match the search word received from the database is selected and provided to the user.

However, in recent years, as the range of information retrieval using the Internet has spread, the amount of web sites corresponding to search terms has increased so much that it is inconvenient for users. In particular, there is a problem that the user can not find the exact website that the user wants by providing a large number of websites with contents that match the search word.

Meanwhile, in order to solve the problem of providing a vast web site for search terms, each search site that provides a search engine provides a shortcut service for the search term, but the administrator corresponds to each search term for the shortcut service. Since the shortcut site must be registered periodically, it is difficult to update the shortcut site, and it is difficult to manage the shortcut site.

Accordingly, an aspect of the present invention is to provide an apparatus and method for providing a search service that provides an efficient shortcut service for a search word.

According to an aspect of the present invention for solving the above technical problem, an apparatus for transmitting and receiving data through a network with a user terminal, and provides a search service to the user terminal,

A first database for storing web site information for a plurality of web sites; A second database for storing shortcut site information for each keyword; A search engine unit for receiving a search word from the user terminal and providing shortcut site information and web site information corresponding to the search word to the user terminal; A third database for storing a click-through rate (CTR) which is an impression-to-click ratio of the web sites; And a shortcut manager configured to select a shortcut site based on the CTR stored in the third database among the web sites, and store information on the selected shortcut site in the second database.

Here, the shortcut management unit,

After calculating the shortcut CTR of the shortcut site based on the provision of the shortcut site information provided by the search engine unit, calculating the change width by comparing the calculated shortcut CTR with the shortcut CTR of the previous period, 3 The shortcut site is selected based on the CTR stored in the database and stored in the second database.

According to an aspect of the present invention, a method of providing a search service of a device that transmits and receives data through a network with a user terminal and provides a search service to the user terminal,

a) providing the website information on the website corresponding to the search word received from the user terminal and the shortcut site information on the shortcut site; b) storing whether or not a shortcut site is exposed and whether or not a click is clicked based on providing the shortcut site information; c) calculating a shortcut CTR based on the stored impressions and clicks; And d) updating or maintaining the shortcut site based on the calculated shortcut CTR.

Here, step d),

d1) calculating a shortcut CTR change range based on the calculated shortcut CTR (Click-Through Rate); And d2) updating or maintaining the shortcut site based on whether the calculated shortcut CTR change width is greater than a preset ratio.

According to an aspect of the present invention, a search service providing method of a device for transmitting and receiving data with a user terminal through a network and providing a search service to the user terminal,

Receiving a search word from the user terminal; Searching for previously stored shortcut sites and web sites in response to the search word; And registering a shortcut site corresponding to the search word based on the searched web site when there is no shortcut site corresponding to the search word and at least one web site corresponding to the search word exists. do.

At this time, registering the shortcut site,

If there is one web site corresponding to the search word, registering the existing web site as a shortcut site corresponding to the search word.

Or, registering the shortcut site,

If there are two or more web sites corresponding to the search word, registering the shortcut site based on respective click-through rates (CTRs) for two or more web sites.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, “block”, etc. described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. It can be implemented as.

The following terms used in the embodiments of the present invention are used as follows.

The click-through rate (CTR) is an important measure of the effectiveness of online advertising. It is a percentage that indicates how many clicks your site received from search results. For example, if the number of site impressions is 100 and the number of clicks (the number of times the user accesses the site by exposure) is 1, the CTR becomes 1/100 * 100% (ie, 1%).

The shortcut site refers to one web site selected from one or more web sites based on a web site CTR or the like for the convenience of the user.

 An apparatus and method for providing a search service according to an exemplary embodiment of the present invention will now be described in detail with reference to the accompanying drawings.

First, a system to which a search service providing apparatus according to an exemplary embodiment of the present invention is applied will be described with reference to FIGS. 1 and 2.

1 is a block diagram illustrating a system to which a search service providing apparatus according to an exemplary embodiment of the present invention is applied.

As shown in FIG. 1, a system according to an exemplary embodiment of the present invention includes a search service providing apparatus 200 connected to a user terminal 100 and a user terminal 100 to perform data transmission and reception.

The user terminal 100 is a terminal that receives a search service by transmitting and receiving data with the search service providing apparatus 200 through a network. For example, the user terminal 100 may be a personal computer (PC), a mobile terminal capable of accessing the Internet, or the like. Include.

The user terminal 100 receives a search word from a user and provides the search word to the search service providing apparatus 200, and receives a search result corresponding to the search word from the search service providing apparatus 200 and provides the search result to the user. Here, the search results include shortcut site information and web site information.

The search service providing apparatus 200 may include a search engine unit 220, a click-through rate (CTR) manager 210, a shortcut manager 230, an integrated database (DB). 240).

The search engine 220 receives a search word from the user terminal 100, searches the site DB 241 and the shortcut DB 243 of the integrated DB 240 based on the received search word, and then searches the web corresponding to the search word. The search result including the web site information and the shortcut site information is provided to the user terminal 100.

Here, the web site information is information on web sites corresponding to a search word, and includes a web site title, a web site URL (hereinafter referred to as a "Uniform Resource Locator"), and a brief content of the web site. In addition, the shortcut site information is information about a shortcut site corresponding to a search word, and includes a shortcut site title, a shortcut site URL, and a brief content of the shortcut site.

The CTR management unit 210 manages the CTR DB 242 of the integrated DB 240, calculates the CTR for each web site provided as a search result corresponding to the search word in conjunction with the search engine unit 220. The calculated CTR is stored in the CTR DB 242.

The shortcut managing unit 230 stores a web site and a shortcut site stored in the site DB 241 and the shortcut DB 243 of the integrated DB 240 corresponding to the search word based on the search word received from the user terminal 100. If there is no shortcut site and one corresponding web site exists according to the search, the existing web site is stored in the shortcut DB 243 as the first shortcut site. At this time, if there are no shortcut sites according to the search and two or more corresponding websites exist, the web site having the highest CTR is designated as the first shortcut site and stored in the shortcut DB 243.

In addition, when the shortcut managing unit 230 receives a search word from which the shortcut site is previously registered from the user terminal 100, the CTRs and shortcut DBs 243 of Web sites collected for each keyword based on the received search word may be used. Based on the change range of the shortcut CTR received from), the shortcut site is selected among the websites stored in the site DB 241 of the integrated DB 240 and the shortcut site of the corresponding keyword stored in the shortcut DB 243 is updated. .

Specifically, the shortcut managing unit 230 calculates the shortcut CTR of the shortcut site provided as a search result corresponding to the search word in conjunction with the search engine unit 220, and calculates the shortcut CTR and the previously stored shortcut CTR. The shortcut CTR change range calculated by comparing the cut CTR is stored in the shortcut DB 243. That is, the shortcut managing unit 230 periodically determines whether the change width of the shortcut CTR satisfies the preset reference ratio (greater than the preset reference ratio). In this case, the shortcut managing unit 230 collects the CTRs of the web sites corresponding to the corresponding search word based on the collected CTR when the change rate of the shortcut CTR does not satisfy the preset reference ratio according to the determination of the satisfaction of the reference ratio. The shortcut site corresponding to the search word is re-determined and stored in the shortcut DB 243.

Meanwhile, the shortcut managing unit 230 periodically checks whether a newly added web site exists in the site DB 241, and periodically checks whether a new web site is not stored in the conventional site DB 241. In this case, it may be registered as a shortcut site corresponding to the keyword.

The integrated DB 240 includes a site DB 241, a CTR DB 242 and a shortcut DB 243.

The site DB 241 stores web site information for a plurality of web sites and provides the web site information stored in the search engine unit 220.

The CTR DB 242 stores CTR information for a plurality of web sites.

The shortcut DB 243 stores information on shortcut sites for each keyword. In this case, the information on the shortcut sites stored in the shortcut DB 243 will be described in detail with reference to FIG. 2.

2 is a table illustrating shortcut site information stored in a shortcut DB according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the shortcut DB 243 according to an embodiment of the present invention includes a site title, a site URL, a synonym, a shortcut CTR, a shortcut CTR change range, and whether a shortcut site is registered according to a keyword.

Here, a synonym refers to a character that may correspond to a search word separately from a keyword.

Shortcut CTR change is a change in the shortcut CTR, which is a shortcut CTR of the current period minus the shortcut CTR of the previous period.

The site title is the title of the website, the site URL is the address for accessing the site, the shortcut CTR is the CTR for the shortcut site, and whether the shortcut site is registered is information that indicates whether it is currently registered as a shortcut. .

Next, a search service providing method of a search service providing apparatus according to an exemplary embodiment of the present invention will be described with reference to FIG. 3.

3 is a flowchart illustrating a search service providing method of a search service providing apparatus according to an exemplary embodiment of the present invention.

As shown in FIG. 3, in the search service providing method according to the present invention, the search service providing apparatus 200 receives a search word from the user terminal 100.

First, in order to provide a shortcut site, the search service providing apparatus 200 registers a shortcut site based on the number of web sites corresponding to a search word received from a user terminal and the CTRs of the web sites.

In detail, the search service providing apparatus 200 may store web sites and shortcut sites stored in the site DB 241 and the shortcut DB 243 of the integrated DB 240 corresponding to the search word based on the search word received from the user terminal. If a shortcut site does not exist and one corresponding web site exists according to the search, the existing web site is determined as the first shortcut site and registered in the shortcut DB 243. At this time, when there are no shortcut sites and two or more corresponding websites exist according to the search, the website having the highest CTR is determined as the first shortcut site and registered in the shortcut DB 243 (S102). .

Thereafter, the search service providing apparatus 200 receives a search word from which the shortcut site was previously registered from the user terminal 100 (S104), and the site DB 241 of the integrated DB 240 is based on the received search word. And search the shortcut DB 243 to provide web site information and shortcut site information of the keyword corresponding to the search word (S106).

At this time, the search service providing apparatus 200 stores whether the shortcut site is exposed and whether it is clicked (S108). Here, whether or not the click is stored is performed by checking whether the shortcut site is clicked (accessing the shortcut site) from the user terminal 100. The search service providing apparatus 200 stores the shortcut CTR of the keyword based on whether the shortcut site is exposed and whether it is clicked (S110).

Then, the search service providing apparatus 200 checks the shortcut CTR stored in the shortcut DB 243 of the integrated DB 240 (S112), and calculates the change width of the shortcut CTR (S114).

In operation S116, the search service providing apparatus 200 determines whether the calculated shortcut CTR change width is greater than a preset ratio.

As a result of the determination in step S116, when the change width of the shortcut CTR is larger than the preset ratio, the search service providing apparatus 200 maintains the existing shortcut site of the corresponding keyword (S118).

As a result of the determination in step S116, when the change width of the shortcut CTR is not greater than a preset ratio, the search service providing apparatus 200 collects the CTRs of the web sites of the keyword (S120), and the shortcut is based on the collected CTR. The site is updated (S122).

Thereafter, when the search service providing apparatus 200 receives a search word from the user terminal 100, the search service providing apparatus 200 provides web site information and updated shortcut site information of a keyword corresponding to the search word (S124).

Meanwhile, the search service providing apparatus 200 periodically checks whether or not a newly added website exists in the integrated DB, and when it is a new website not stored in the conventional website DB, You can also register (update) a newly added website as a shortcut site for the keyword.

Such a search service providing apparatus automatically manages a shortcut site, thereby providing a user with high accuracy and reliability of a shortcut site. In particular, it is possible to provide a flexible and reliable search service for the fluctuating web sites.

In addition, the search service providing apparatus may receive a user's specific search word and provide a shortcut site with high accuracy and reliability, thereby increasing the convenience of the user's use of the search service.

The embodiments of the present invention described above are not only implemented through the apparatus and the method, but may also be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded. Implementations can be easily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

According to the above configuration, the search service providing apparatus may receive a specific search word of the user and provide a shortcut site with high accuracy and reliability, and thus, the user may expect an effect of increasing the convenience of the user using the search service.

In addition, the search service providing apparatus automatically manages the shortcut site, so that the user can expect the effect of providing high accuracy and reliability of the shortcut site. In particular, it can provide a flexible shortcut search service for highly fluctuating web sites.

Claims (15)

An apparatus for transmitting and receiving data with a user terminal through a network and providing a search service to the user terminal, A first database for storing web site information for a plurality of web sites; A second database for storing shortcut site information for each keyword; A search engine unit for receiving a search word from the user terminal and providing shortcut site information and web site information corresponding to the search word to the user terminal; A third database for storing a click-through rate (CTR) which is an impression-to-click ratio of the web sites; And Shortcuts management unit for selecting a shortcut site based on the CTR stored in the third database of the web site, and stores information about the selected shortcut site in the second database Search service providing device comprising a. The method of claim 1, The shortcut management unit, After calculating the shortcut CTR of the shortcut site based on the provision of the shortcut site information provided by the search engine unit, calculating the change width by comparing the calculated shortcut CTR with the shortcut CTR of the previous period, 3. The search service providing apparatus of selecting the shortcut site based on the CTR stored in the database and storing the shortcut site in the second database. The method of claim 2, The shortcut management unit, And checking whether the change range is greater than a preset ratio, and selecting the shortcut site based on the CTRs of the web sites when the change range is not greater than a preset ratio. The method of claim 2, The shortcut management unit, And periodically checking whether a new web site is added to the first database, and registering the added web site as the shortcut site in the second database when a new web site is added. The method according to any one of claims 1 to 4, And a CTR management unit interworking with the search engine unit, calculating a CTR according to the web site information provision, and storing the calculated CTR in the third database. The method of claim 5, The shortcut site information stored in the second database includes a site title, a site uniform resource locator, a synonym, a shortcut CTR, a shortcut CTR change range, and whether a shortcut site is registered. In the search service providing method of a device that transmits and receives data through a network with a user terminal, and provides a search service to the user terminal, a) providing the website information on the web sites corresponding to the search word received from the user terminal and the shortcut site information on the shortcut site; b) storing whether or not a shortcut site is exposed and whether or not a click is clicked based on providing the shortcut site information; c) calculating a shortcut CTR based on the stored impressions and clicks; And d) updating or maintaining the shortcut site based on the calculated shortcut CTR Search service providing method comprising a. The method of claim 7, wherein Step d), d1) calculating a shortcut CTR change range based on the calculated shortcut CTR (Click-Through Rate); And d2) updating or maintaining the shortcut site based on whether the calculated shortcut CTR change width is greater than a preset ratio; Search service providing method comprising a. The method of claim 8, Step d2), Determining whether the calculated shortcut CTR change width is greater than a preset ratio; And Updating the shortcut site based on the CTRs of the web sites when the shortcut CTR variation is greater than the preset ratio. Search service providing method comprising a. The method of claim 9, Maintaining the shortcut site when the calculated shortcut CTR variation range is not greater than a preset ratio as a result of determining whether the shortcut CTR variation range is greater than a preset ratio. Search service providing method further comprising. The method according to any one of claims 7 to 10, Updating the shortcut site by checking whether a new website exists in a database where the website is stored; Search service providing method further comprising. In the search service providing method of a device that transmits and receives data through a network with a user terminal, and provides a search service to the user terminal, Receiving a search word from the user terminal; Searching for previously stored shortcut sites and web sites in response to the search word; And Registering a shortcut site corresponding to the search word based on the searched web site when there is no shortcut site corresponding to the search word and at least one web site corresponding to the search word exists; Including; Registering the shortcut site, If there are two or more web sites corresponding to the search word, registering the shortcut site based on respective click-through rates (CTRs) for two or more web sites; Search service providing method comprising a. The method of claim 12, Registering the shortcut site, If there is one web site corresponding to the search word, registering the existing web site as a shortcut site corresponding to the search word Search service providing method comprising a. delete The method according to claim 12 or 13, After registering the shortcut site, Receiving the search word from the user terminal again; Providing website information about the web site corresponding to the search word and the shortcut site; Storing whether a shortcut site is exposed and whether or not a click is clicked based on the provision of the shortcut site information; Calculating a shortcut CTR based on the stored impressions and clicks; And Updating or maintaining the shortcut site based on the calculated shortcut CTR Search service providing method further comprising.

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