KR100883831B1 - A method for campain support service using gis - Google Patents

Abstract

A method for a campaign supporting service using a GIS(geographic information system) is provided to analyze a customer based on each commercial power and each apartment in order to increase a sale and competitive power of a campaign and reduce expenses for the campaign. A method for a campaign supporting service using a GIS(geographic information system) comprises the following steps. A web server of a campaign supporting company's website is contacted through a user's computer(S101). The web server of a campaign supporting company's website confirms whether the contacting user is a member of the website or not(S103). The member sets a menu according to authority(S105).

Description

A method for campain support service using GIS}

The present invention utilizes various information by integrating various statistical information such as purchase summary information, kids club / culture center / product information / gift items receipt information, apartment / office building information, demographics / income level, etc. To support the management of each business area and apartment (including office building) and provide campaign support service method using geographic information to reduce corporate competitiveness, performance and cost. . More specifically, the present invention incorporates various statistical information such as purchase summary information, kids club / culture center / product information / gift items receipt information, apartment / office building information, demographics / income level, etc. By utilizing various information, basic customer analysis and customer analysis by branch and competition point by business area, administrative area, and specific apartment (including office building) are conducted. Adjusting and distributing the appropriate quantity of flyers by newspaper (or newspaper distribution area), managing planners such as annual / monthly campaign planning and progress status, registering campaigns and extracting target customers, sending target customers DM, and changing daily Updating and managing apartment / office building data and real-time customer information and location movement during visits Campaign support service method using geographic information to reduce company's competitiveness, performance increase and cost through various campaign support service functions such as GIS Mobile information management that provides information on upcoming visitor information, priority visit order and visit route It is about.

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In the past, by integrating customers, markets and various statistical information with geographic information, the total number and performance of each region and the demographics of each region were analyzed, and only the general market potential (market potential) of the local market could be identified. Therefore, it is limited to the technology of establishing a company's store strategy in a macro manner, and is mainly used for the managers of the headquarters department to establish a store strategy or marketing strategy in banks.

1 and 2 are examples of a store strategy support service website used by a company (customer company) and a person in charge of a store in charge of a head office of a conventional client company operated by a patent applicant.
However, since the store strategy support and marketing support service using the geographic information provides only the total number of customers by region, basic customer analysis such as segmentation analysis and excellent member analysis for each customer, that is, customer change analysis There was a problem that the user did not want the campaign based on the customer analysis by theme and analysis of apartments and office buildings by region, pre-exit analysis, cultural center analysis, kids club analysis, product analysis, and gift collection analysis.

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 In addition, it was not possible to conduct basic customer analysis and theme analysis for each branch office, competitive business district, administrative district, and specific apartments (including office building). Failure to manage campaign planner such as annual / monthly campaign planning and progress status, register and extract customer campaign target customers, send target customers DM, and update and manage new apartment / office building data that changes daily every day There was this.

 In particular, in order to perform regional analysis, the analysis within the radius or arbitrary setting for each unit or user's point is conducted based on only distance criteria, so in addition to the distance variables, customer occupancy ratio variables, sales scale, accessibility (subway, etc.) variables, The failure to utilize data such as variable rate of visit could not automatically derive the core commercial rights for each branch that changes frequently, and there was a problem that the commercial rights could not be adjusted and managed periodically, such as monthly and yearly.

In addition, in the past, even if the branch actively attempts to conduct sales and campaigns, it was possible to grasp only the number of businesses, apartments, and office buildings in the desired area. As a result, the campaign targets were extracted by text or handwriting for customers who live or work in the East, Lake, etc. Cannot acquire / manage new additions / changes / disappearances of complexes, house and call information of newly updated and changed apartments (including office building information), and cannot extract target audiences Difficulties in efficiently deploying campaign support such as efficient DM delivery to existing customers and prospective customers (non-customers), free gift and flyer distribution, campaign planner and campaign pre-registration.

In addition, it is difficult to support dynamic campaigns due to failure to provide customer information, priority visit order, and visit route during real-time during customer information and location movement through GIS Mobile (including PDA) in addition to flyer distribution or DM delivery. There was a problem.

(Patent Information of Previous Technology)

[Patent 1] Patent Registration No. 10-0469495-0000, registered January 22, 2005;

Marketing support service method using geographic information, patent owner (Tastech Co., Ltd.)

Therefore, the present invention has been proposed in order to solve the above problems according to the prior art, the object of the present invention is a summary of purchases other than the customer basic information, kids club / cultural center / product information / gift receipt information, apartment / office By combining various statistical information such as building information and demographics / income level with geographic information, it provides various business management standards for each branch and region by utilizing various information, customer analysis by each business area, apartment (including office building), campaign and its competitiveness. And the purpose is to provide a campaign support service method using geographic information to increase performance and reduce costs.

A preferred embodiment of the campaign support service method using geographic information according to the present invention for achieving the above object,
A data mart that stores internal data including customer information provided by the customer and external data including geographic information provided by the campaign supporter; In the service method of the campaign support service system comprising a web server for transmitting or updating the data of the data mart to the user's computer in response to a user's request through a website,
The service method of the above campaign support service system,
(I) checking, by the web server, whether the user accessing the website is a member or a non-member;
As a result of the above check, if the member is a normal member, the web server can search the information on the campaign support on the user's computer. ii-iii), the initial screen showing the business and flyer management menu (ii-iv), the campaign menu (ii-v), the point-of-count customer status menu (ii-vi), and the data management menu (ii-vii). (Ii) doing;
(Iii) the web server determining which of the menus (ii-i to ii-vii) the user has selected; And
And (iv) the web server executing a routine corresponding to a menu selected by the user (one of ii-i to ii-vii),
Here, the search area selection menu (ii-i) searches for campaign information of the desired region, and the basic customer analysis menu (ii-ii) searches for information including the number of customers by region, and customer analysis by theme. The menu (ii-iii) retrieves information including changes in the purchase price of the customer, and the commercial and leaflet management menus (ii-iv) retrieve or update information including regional commercials, and the campaign menu (ii). -v) search or register the campaign information by period, and search information including the distribution status of customers by point through the number of customers by point menu (ii-vi), and through the data management menu (ii-vii). Manages data, including adding and deleting branch offices.
If the user selects the search region selection menu (ii-i), the routine (Rii-i) corresponding to the selected menu is
(Ii-i-1) the web server transmitting a screen to the user's computer to allow the user to select one of the following areas: own store, competitive store, administrative district, specific apartment / housing / villa, and specific officetel ;
Determining, by the web server, which region the user has selected (ii-i-2); And
Including the step (ii-i-3) of the web server transmitting the electronic map and campaign information of the selected region to the user's computer according to the format requested by the user among maps, tables, graphs, and spreadsheets.
If the user selects the basic customer analysis menu (ii-ii), the routine corresponding to the selected menu (Rii-ii),
Comprehensive analysis items by region (Rii-ii-1) among basic status analysis, customer-centered analysis items (Rii-ii-2) during basic status analysis, analysis items by relationship stages (Rii-ii-3) during segmentation analysis, and segmentation analysis RFM (Recently, Frequency, Monetary) analysis item (Rii-ii-4), best customer analysis item among excellent customer analysis (Rii-ii-5), top 1% customer analysis item among excellent customer analysis (Rii-ii- 6) transmitting, by the web server, the user's computer to the user's computer, a screen for allowing the user to select one of the Pareto analysis items (Rii-ii-7) among the excellent customer analysis (ii-ii-1);
Determining, by the web server, which item the user has selected (ii-ii-2);
The web server executing a subroutine (one of SRii-ii-1 to SRii-ii-7) corresponding to the item selected by the user (one of Rii-ii-1 to Rii-ii-7) (ii-ii -3); And
A step (ii-ii-4) of transmitting the execution result of the above subroutine (one of SRii-ii-1 to SRii-ii-7) to the user's computer,
If the user selects the theme-specific customer analysis menu (ii-iii), the routine corresponding to the selected menu (Rii-iii),
Sales Breakdown Customer Analysis (Rii-iii-1), Transfer Customer Analysis (Rii-iii-2), Culture Center Customer Analysis (Rii-iii-3), Kids Club Customer Analysis (Rii-iii-4) (Ii-iii-1) transmitting a screen for allowing the user to select any one of the discount store customer analysis items Rii-iii-5 to the user computer;
Determining, by the web server, which item (one of Rii-iii-1 to Rii-iii-5) the user has selected (ii-iii-2);
When the user selects the sales variable analysis item (Rii-iii-1), the customer selects a purchase point and selects the purchase period and the purchase amount as one period and two periods to extract the customer whose sales have changed two periods from one period. Step (ii-iii-3);
If the user selects a pre-exit customer analysis item (Rii-iii-2), extracting the sales contribution customer of the pre-exit customer by selecting the pre-exit category, the pre-exit point, the pre-exit period and the purchase period (ii-iii-4); And
If the user selects the cultural center customer analysis item (Rii-iii-3), extracts the cultural center users, and if the kids club customer analysis item (Rii-iii-4) is selected, extracts the kids club user, and discount store customers. If the analysis item (Rii-iii-5) is selected, the method includes extracting a discount store customer (ii-iii-5),
When the user selects the business and flyer management menu (ii-iv), the routine (Rii-iv) corresponding to the selected menu is
Commercial Business Status Items (Rii-iv-1) during Business Mediation and Management, Redundant Business Status Items during Business Mediation and Management (Rii-iv-2), Competitive Business Retail Amendment items during Business Mediation and Management (Rii-iv-3), Trade item adjustment item (Rii-iv-4) during business adjustment and management, sales trend analysis item by region (Rii-iv-5) during trend analysis, customer trend analysis item by region (Rii-iv-6) during trend analysis, and trend Analysis of sales fluctuation items by branch (Rii-iv-7), shear approval request items (Rii-iv-8) during shear management, monthly approval history inquiry items (Rii-iv-9) during shear management, and shear management Regional approval history inquiry item (Rii-iv-10), shear approval item in shear management (Rii-iv-11), shear orthogonal effectiveness analysis item in shear management (Rii-iv-12), appropriate shear amount in shear management Transmitting (ii-iv-1), to the user's computer, a web server a screen for the user to select one of the adjustment items (Rii-iv-13);
Determining, by the web server, which item is selected by the user (one of Rii-iv-1 to Rii-iv-13) (ii-iv-2);
The web server executing a subroutine (one of SRii-iv-1 to SRii-iv-13) corresponding to the item selected by the user (one of Rii-iv-1 to Rii-iv-13) (ii-iv -3); And
The subroutine (one of SRii-iv-1 to SRii-iv-13) is executed by the web server (ii-iv-4).
If the user selects the campaign menu (ii-v), the routine corresponding to the selected menu (Rii-v),
The web server displays a screen for the user to select one of the campaign planner items (Rii-v-1), campaign registration items (Rii-v-2), and marketing scenario items (Rii-v-3). Transmitting to (ii-v-1);
Determining, by the web server, which one of the above three items (Rii-v-1 to Rii-v-3) is selected (ii-v-2); And
If the user selects the campaign planner item (Rii-v-1), the method includes the step (ii-v-1-1) that allows the user to schedule an annual monthly campaign and view the campaign progress.
If the user selects the number of customers by point menu (ii-vi), the routine (Rii-vi) corresponding to the selected menu is
The web server comprises the step (ii-vi-1) of transmitting the distribution status by all the membership points, the current status of each member of a particular point, or the current status of each member point to a user computer,
If the user selects the data management menu (ii-vii), the routine corresponding to the selected menu (Rii-vii) is
Apartment & Office Building Management Items (Rii-vii-1), Branch Management Items (Rii-vii-2), Campaign Offer Management Items (Rii-vii-3), Address Verification Member Extraction Items (Rii-vii-4) Transmitting, by the web server to the user's computer, a screen for the user to select one of the data upload management items (Rii-vii-5) and GIS mobile information management items (Rii-vii-6). vii-1);
Determining, by the web server, from among the above six items (Rii-vii-1 to Rii-vii-6) (ii-vii-2);
The web server executing a subroutine (one of SRii-vii-1 to SRii-vii-6) corresponding to the item selected by the user (one of Rii-vii-1 to Rii-vii-6) (ii-vii -3); And
A step (ii-vii-4) of transmitting the result of executing the above subroutine to the user's computer.
It is characterized by.
And in one embodiment, during the execution of the routine (Rii-ii),
When the user selects a regional comprehensive analysis item (Rii-ii-1), the subroutine (SRii-ii-1) is
Setting an area by administrative district, apartment, office building, radius, or arbitrary polygonal business area (ii-ii-1-1); And
Select the purchase period to compare and analyze the total number of people and households in the administrative dong, apartment complexes and dongho, within the core business district, within a certain radius, the equilibrium and the number of apartments, the number of subscribers and subscribers, the purchase status and campaign response status by region. Analyzing the status (ii-ii-1-2),
If the user selects the customer analysis item (Rii-ii-2), the subroutine (SRii-ii-2),
Analysis stage by gender and age, and by gender and age analysis step that user sets analysis items by card type, main purchase product, recent purchase product, purchase amount, purchase day, purchase number, gift, entree, and region (ii-ii) -2-1); And
Multi-dimensional analysis of the number of customers (ii-ii-2-2),
When the user selects the analysis item (Rii-ii-3) for each step, the subroutine (SRii-ii-3),
It includes the steps of analyzing the purchase characteristics, number of members, and changes in relationship stages by subdividing customers into unsettled transactions, first purchase, sustained, dormant, and termination in relations with affiliates (ii-ii-3-1). under,
When the user selects RFM (Recently, Frequency, Monetary) analysis item (Rii-ii-4), the subroutine (SRii-ii-4) is
Including the step (ii-ii-4-1) of segmenting and analyzing customers based on recent purchase date, purchase frequency, and purchase amount,
If the user selects a Top Contributor Analysis item (Rii-ii-5), the subroutine (SRii-ii-5) is
Including the comprehensive regional analysis, multi-dimensional analysis, and trend analysis for the best customers (ii-ii-5-1),
If the user selects the previous year's 1% customer analysis item (Rii-ii-6), the subroutine (SRii-ii-6),
It includes the step (ii-ii-6-1) of performing comprehensive regional analysis, multi-dimensional analysis, and trend analysis for customers whose purchase amount is more than a certain percentage of the previous year,
If the user selects the Pareto analysis item (Rii-ii-7), the subroutine (SRii-ii-7)
It is preferable to include the step (ii-ii-7-1) of performing a Pareto analysis.
In addition, in one embodiment, during the execution of the routine (Rii-iv),
When the user selects a commercial status (Rii-iv-1) or a duplicate business status item (Rii-iv-2), the subroutine (SRii-iv-1 or SRii-iv-2),
This includes the analysis of the current status of each business and the status of overlapping business of each branch, and the comparison of commercial order of each branch (ii-iv-1-1 or ii-vi-2-1).
If the user selects the competitive point commercial item (Rii-iv-3), the subroutine (SRii-iv-3),
Adding and deleting the competitive business area (ii-iv-3-1),
When the user selects a trade variable adjustment item (Rii-iv-4), the subroutine (SRii-iv-4) is
It includes a commercial variable adjustment step (ii-iv-4-1), which adjusts the distance, sales, visit rate, customer share, and commercial order variable by metropolitan area and regional stores,
If the user selects one of the sales trend analysis items by region (Rii-iv-5), the customer trend analysis items by region (Rii-iv-6), and the sales trend trend items by branch (Rii-iv-7), the subroutine ( SRii-iv-5, SRii-iv-6, or SRii-iv-7),
Analyze each trend by selecting analysis items including purchase amount and purchase period by branch or region (ii-iv-5-1 or ii-iv-6-1 or ii-iv-7-1). Made, including
If the user selects the shear approval request item (Rii-iv-8), the subroutine (SRii-iv-8),
It includes the step (ii-iv-8-1) of selecting a distribution distribution enforcement date at the branch by actual business area or newspaper distribution area of a newspaper so that the distribution site can be selected on the map and requested approval from the head office.
If the user selects the monthly approval history inquiry item (Rii-iv-9) or the regional approval history inquiry item (Rii-iv-10), the subroutine (SRii-iv-9 or SRii-iv-10),
Including the steps (ii-iv-9-1 or ii-iv-10-1) to enable us to view our approvals on a monthly or regional basis,
When the user selects the shear approval item (Rii-iv-11), the subroutine (SRii-iv-11) is
Including the step (ii-iv-11-1) for the head office to approve the branch's request for approval,
When the user selects the shear direct effectiveness analysis item (Rii-iv-12), the subroutine (SRii-iv-12) is
Analyzing the shear distribution response rate, heating rate, and efficiency for the leaflets directly entered into the core business or customer address within the core business (ii-iv-12-1),
When the user selects the shear titration quantity adjustment item (Rii-iv-13), the subroutine (SRii-iv-13),
It is preferable to include the step (ii-iv-13-1) to enable the real estate, newspapers, subscription rate inquiry and subscription rate correction by adjusting the purchasing power index for each commercial or administrative building.
Also in this embodiment, during the execution of the above routine (Rii-v),
When the user selects the campaign registration item (Rii-v-2), the user selects the campaign target area and then selects the campaign period, response period, membership classification, purchase information, purchase amount, customer characteristics, card type, and customer member information in advance. Including the step (ii-v-2-1) to enable registration,
If the user selects the marketing scenario item (Rii-v-3), the user inputs the campaign contents, the time period, the gifts to be provided, and allows the user to extract the marketing scenarios by region (ii-v-3-1). It is preferable to comprise a.
Also in this embodiment, during the execution of the above routine (Rii-vii),
If the user selects the apartment and office building management item (Rii-vii-1), the subroutine (SRii-vii-1),
(Ii-vii-1-1) enabling a specific apartment and office building to be searched through a house number or apartment name search;
(Ii-vii-1-2) allowing entry and modification and deletion of apartment and officetel information at branches; And
It includes the step (ii-vii-1-3) to allow the headquarters to approve, inquired about the input, modification and deletion,
If the user selects the branch management item (Rii-vii-2), the subroutine (SRii-vii-2)
Including (ii-vii-2-1) allowing the addition or deletion of own or competitive point information on an electronic map;
If the user selects the campaign offer management item (Rii-vii-3), the subroutine (SRii-vii-3)
Includes the step (ii-vii-3-1), which enables you to add and modify the details of the gifts to be provided,
When the user selects the address extraction target member extraction item (Rii-vii-4), the subroutine (SRii-vii-4)
After selecting the viewing area, the apartment address in the selected area includes the step (ii-vii-4-1), which enables the display and output of all the same customer information.
If the user selects the data upload management item (Rii-vii-5), the subroutine (SRii-vii-5),
Data upload management step (ii-vii-5-1),
If the user selects the GIS mobile information management item (Rii-vii-6), the subroutine (SRii-vii-6),
(Ii-vii-6-1) to make it possible to inquire information including a transaction history and a credit rating of a customer to visit;
(Ii-vii-6-2) allowing input of a consultation history; And
It is preferable to include the step (ii-vii-6-3) of enabling the inquiry of the visit priority and the route.

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As described above, the present invention, unlike the existing method, various statistical information, such as purchase summary information, kids club / cultural center / product information / gift receipt information, apartment / office building information and demographics / income level other than the customer basic information By incorporating geographic information into the market, it is possible to maximize the effect of introducing an easy-to-understand and efficient system by providing customer analysis and campaign information by business area by providing business management standards by branch and region by utilizing various information.

In addition, the present invention is a map + table, table, map, analysis thematic analysis of the results of the customer analysis of the core commercial and strategic area apartments (including villas and office buildings) during the campaign execution, such as differentiated DM extraction, flyer distribution, etc. , Graph analysis, two-dimensional analysis, Excel can be represented by the user is easy to use and easy to understand.

In particular, the present invention can shorten the campaign time, provide a variety of analysis data to reduce the campaign planning and report development manpower, differentiation by customer detailed conditions such as customer ratings, purchasing history, commercial rights, specific apartments and office buildings Therefore, the DM shipping cost can be drastically reduced by extracting the DM targets, and users can easily set up effective campaigns and timely and aggressive aggressive campaign strategies by accessing multidimensional analysis.

In addition, by providing new addition / modification / deletion of apartment, house, and house information of apartments (including office building information), apartment information (including office building information) that changes frequently can be updated, and apartment information is purchased. Can reduce the cost required.

In addition, existing customers can be retained and existing excellent customer residence apartments can help to easily recruit potential customers through analysis of house and call information.

In addition, the present invention allows the user to directly enter the on-site visit and consultation history information with the GIS mobile (including PDA) or query the customer priority visit order and visit route at the time of customer visit, helping to save time and efficiency of customer visits. It can give an effect.

Hereinafter, a preferred embodiment of a campaign support service method using geographic information according to the present invention will be described with reference to the accompanying drawings.

3 is a block diagram showing a campaign support service system to which the present invention is applied.

As shown in FIG. 3, internal information provided by the customer (customer information, customer address, purchase information, product information, merchant information, user information, etc.) and external information provided by the campaign supporter (geographic information, administrative area diagram, Web server (200 ~ 1) through a website (200) of a client company or campaign supporter that combines apartment information, office building information, luxury home and villa information, demographics, lifestyle information, business information, etc. User data (100) receiving information related to campaign support by inputting user's personal information and internal data of text file transmitted by ETT (extraction, conversion, purification, loading) from customer's DW, CRM system, etc. 300) and the campaign execution support company stores the external data 400, which is built, processed, and purchased externally in the data mart (200 ~ 2) and through the web site of the web server (200 ~ 1). User is composed of a computer 100 points each (local) web site 200's customer support or campaign for transmitting information to support the campaign.

The operation of the campaign support service system configured as described above is as follows.

4 is a flowchart illustrating a campaign support service method using geographic information according to the present invention.

As shown in FIG. 4, the campaign is first supported using the user computer 100.

The web server 200-1 of the web site 200 of the campaign support company (or client company) providing the site is connected (S101).

At this time, the web server 200-1 of the campaign support company website 200 determines whether the connected user is a member or a non-member (S103).

As a result of the determination of S103, when a normal member performs menu setting according to the authority (S105), the web server 200-1 downloads the latest electronic map for searching for information related to campaign support on the user computer 100 screen ( S107) and transmits the web browser window.

The menu setting execution function according to the authority is shown in FIG. 5, and the execution function for downloading the latest electronic map is shown in FIG. 6.

In addition, the web server (200 ~ 1) is automatically moved to the selected inquiry area location through the user's computer, and the inquiry area by its own shops, competition shops, administrative districts, specific apartments and residential villas, specific office building If you select the analysis screen, you can click on the selection of the search area that shows the contents analyzed by campaign content or purpose by map + table, table, map, analysis theme map, graph analysis, 2D analysis, Excel, etc. It is determined whether or not (S111).

If the search region selection is clicked as a result of the determination of S111, the web server 200-1 transmits a web browser window for executing an information search routine for selecting a search region to a user computer screen (S113).

If, as a result of the determination in S111, the selection of the search region is not clicked, the web server 200-1 analyzes the basic status analysis, segmentation analysis, and excellent customer of the customer in the selected business area or the specific apartment and office building through the user's computer. It is determined whether the basic customer analysis for analyzing the analysis by branch, region, specific apartment and office building is clicked (S115).

If the customer analysis is clicked as a result of the determination of S115, the web server 200-1 transmits a web browser window to execute an information search routine for basic customer analysis on a user computer screen (S117).

If the basic customer analysis is not clicked as a result of the determination of S115, the web server 200-1 selects and changes the sales fluctuations of customers in selected shops and competitors or specific apartments and office buildings through the user's computer. The customer analysis by theme, customer analysis, cultural center customer analysis, Kids Club analysis, discount store customer analysis is determined (S119).

As a result of the determination of S119, if the customer analysis for each theme is clicked, the web server 200-1 transmits a web browser window for executing an information search routine for customer analysis for each theme to the user's computer screen (S121).

If, as a result of the determination of S119, the customer analysis for each theme is not clicked, the user's computer of the web server 200-1 automatically selects and manages the commercial area in the region, trend analysis, and actual business or administrative building. It is determined whether the commercial and leaflet management for the inquiry and analysis of the leaflet approval (including the free gift) and the proper quantity adjustment of the leaflet by newspaper area are clicked (S123).

As a result of the determination in S123, when the trade and shear management is clicked, the web browser window for executing the information search routine for the trade and shear management is transmitted to the user computer screen of the web server 200-1 (S125).

If, as a result of the determination in step S125, the commercial and leaflet management is not clicked, the annual, monthly campaign planning, campaign progress status, campaign detailed inquiry and response analysis through the computer of the user of the web server (200 ~ 1) After selecting the campaign planner that shows the result and the target region, the campaign pre-registration is registered, and the campaign registration that shows the result of extracting the target customers and the marketing scenario classified into the customer center, business center, club target, etc. are judged. (S127).

When the campaign is clicked as a result of the determination in S127, the web browser window for executing the information search routine for the campaign is transmitted to the user computer screen of the web server 200-1 (S129).

If, as a result of the determination in S127, if the campaign is not clicked, it is determined whether the status of the number of members (customers) by point inquiring through the user's computer, the status of distribution of all member points, analysis of specific point member regions, and analysis of specific area member points is clicked. (S131).

As a result of the determination of S131, when the number of members (customers) for each point is clicked, a web browser window for executing an information search routine for the number of members (customers) for each point is transmitted to the user computer screen of the web server 200-1. (S133).

If, as a result of the determination in S131, the number of members (customers) for each point is not clicked, the specific apartment (including the villa and the house) is searched through the number search or the apartment name search through the user's computer of the web server 200-1. And search for specific office buildings, input / modify missing and new items in apartment / building / floor / housing units from the apartment support (including office building information) provided by the campaign supporter. If you input / modify basic information such as house number, apartment information, equilibrium information, price information, nickname, move date, etc. The newly created, modified and deleted contents of apartments and office buildings are requested from the head office for approval from the head office. Apartment and office building management function that can check the approval result, sales office management function that adds and deletes its own store and competitors, campaign offer management, and extracts the members to check the address that outputs duplicate customer information with the same address to the apartment number Function, data upload management that uploads data from time to time, GIS Mobile (including PDA) management that provides customer information and scheduled visitor information in real time during location movement, priority visit order and visit route during customer visit. It is determined whether data management is clicked (S135).

If the data management is clicked as a result of the determination in S135, the web browser window for executing the information search routine for data management is transmitted to the user computer screen of the web server (200-1) (S137).

FIG. 7 is a diagram illustrating a routine for selecting an inquiry region of FIG. 4.

As shown in FIG. 7, when the user clicks on the selection of the inquiry area, the web server 200-1 is a screen of the user computer 100, its own shop, competition shop, administrative district, specific apartments and houses. Send a web browser window that represents the villa or specific office building.

As shown in FIG. 8, the selection of the inquiry region is to automatically move to the position of the inquiry region selected as shown in FIG. 8, and as shown in FIG. , Administrative districts, specific apartments and residential villas, and specific office buildings can be selected, and as shown in FIGS. 10A to 10E, if the analysis screen is selected, the contents of the analysis by campaign content or purpose are analyzed. It can be represented as a table, a map, an analysis theme map, a graph analysis, a two-dimensional analysis, or an Excel.

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11 is a diagram illustrating a routine for basic customer analysis of FIG. 4.

As shown in Figure 11, when the user clicks on the basic customer analysis, the web server (200 ~ 1) is a screen of the user computer 100 web browser window showing the basic status analysis, segmentation analysis, excellent customer analysis Send it.

As shown in FIG. 11, the basic status analysis includes regional analysis and customer focus analysis.

As shown in FIG. 12, the comprehensive analysis for each region is set to regions by administrative districts, apartments, office buildings, radius, arbitrary polygons, etc., and selects purchase periods for administrative buildings, apartment complexes, and buildings. Excellent business and member status analysis can be performed by comparing and analyzing various characteristics at a glance such as number of people, number of total population and household within core business area, total number of people within a certain radius, apartment equilibrium and number of households, number of subscribers and users, purchase status and campaign response. By selecting the right customers for the campaign purpose, you can register the campaign.

In addition, as shown in FIG. 13, the customer emphasis analysis is performed by gender, age analysis and card type, by main purchase product, by recent purchase product, by purchase amount, by purchase date, by purchase number, by free gift, by nuri, and by region. By setting the item, the multi-dimensional analysis is possible by searching and analyzing the number of customers, and the campaign registration can be made by selecting the customer suitable for the campaign purpose.

As shown in FIG. 11, the segmentation analysis is performed by analysis of relationship stages and RFM analysis.

As shown in FIG. 14, the analysis of each relationship stage is performed by segmenting the customer into relation units with related companies, that is, unsettled, first purchase, sustained, dormant, and terminated, purchase characteristics analysis by relationship stage by region, and other analysis perspectives by relationship stage. The analysis of the number of members, the analysis of changes in the relationship stage, such as regional, comprehensive analysis, multi-dimensional analysis, relationship variation analysis, and trend analysis, enables users to select campaigns that fit the campaign purpose and register the campaign.

In addition, the RFM analysis is to enable RF analysis, FM analysis, etc. as shown in FIG. Here, RFM analysis has recently been made in three ways: Recently, Frequency, Monetary, How many times have you made a purchase in recent months, and How much did you purchase in recent months? It refers to analyzing the members according to marketing and sales purposes by segmenting customers based on the criteria.

As shown in FIG. 11, the excellent customer analysis is composed of the best customer analysis, the previous 1% customer analysis, Pareto analysis, and the like.

In addition, as shown in FIG. 16, the excellent customer analysis is performed by performing comprehensive regional analysis, multidimensional analysis, and trend analysis for each of the above excellent customers, the top 1% customers of the previous year, and selecting campaigns according to the purpose of the campaign. It is to be done.

17 is a diagram illustrating a routine for customer analysis by theme of FIG. 4.

As shown in FIG. 17, when the user clicks on a customer analysis for each theme, the web server 200-1 is a screen of the user computer 100. The sales fluctuation customer analysis, pre-exit customer analysis, cultural center customer analysis, Kids Club Sends a web browser window to run the jumbo search routine for customer analysis and discount store customer analysis.

The sales fluctuation customer analysis may select a purchase point as shown in FIG. 18, and select a purchase period and a purchase amount as one period and two periods, and extract a customer whose sales have changed two periods from one period to register a campaign. It is to be done.

In addition, as shown in FIG. 19, the transfer customer analysis can select all transfers, transfers, transfers, select transfer points, select transfer periods and purchase periods, and extract sales contribution customers of transfer and transfer customers. Campaign registration.

FIG. 20 is a diagram illustrating a routine for managing upright and shearing of FIG. 4.

As shown in FIG. 20, when the user clicks on the commercial volume and the leaflet management, the web server 200 to 1 is a screen of the user computer 100, and the information retrieval routine for the commercial volume adjustment and management, trend analysis, and leaflet management. Send a web browser window to launch.

As shown in FIG. 20, the commercial rights adjustment and management consists of the current status of a business, a duplicate business status, competition point commercial rights, and business variable adjustment.

FIG. 21 is a flowchart illustrating a process for deriving automatic adjustment of commercial rights so that management commercial rights can be adjusted and managed periodically, such as monthly and yearly.

The above-mentioned execution automatically adjusts the management trade volume monthly, yearly, etc. by automatically deriving trade control adjustments by reflecting adjustment variables such as customer occupancy ratio, sales volume, accessibility (subway, etc.), and visit rate variables in addition to distance variables in geographic information. To manage.

As shown in FIG. 22, the above-mentioned commercial status and duplicate business status are for automatically deriving, adjusting and managing commercial business by each branch, and analyzing and identifying the current status of the duplicate business by each branch, and comparing the commercial order by each branch. .

In addition, the competitive point commercial rights correction is to enable the addition and deletion of competitive point business rights as shown in FIG.

Also, as shown in FIG. 24, the adjustment of the trade volume variable is to adjust the variables such as the distance, sales, visit rate, customer share, and trade order order for each metropolitan area and local store.

As shown in FIG. 20, the trend analysis includes a sales trend analysis by region, a customer trend analysis by region, and a sales trend analysis by branch.

In addition, the trend analysis, as shown in Figure 25, by selecting a region for each point or region, and analysis items such as purchase amount and purchase period, sales trend analysis by region, customer trend analysis by region, sales fluctuation trend analysis by branch, etc. Would have done so.

The shear management consists of a shear approval request, a monthly approval history inquiry, a regional approval history inquiry, a shear approval, a shear direct effectiveness analysis, and an appropriate amount of shear adjustment as illustrated in FIG. 20.

The leaflet approval request, monthly approval history inquiry, region approval history inquiry, and leaflet approval are approved by the head office after selecting a distribution area on a map by selecting a distribution distribution execution date according to actual business or newspaper distribution area of a newspaper as shown in FIG. If you make a request, you can check the monthly approval request history and approval history.

In addition, the shear direct effect analysis does not distribute the flyers in the newspaper distribution area for each newspaper distribution area when the flyer is distributed, the flyers to the customer address, such as apartment (housing, villa), office building in the core business or core business areas It was designed to check whether the customer received the shear and DM by directly injecting and analyze the shear distribution response rate, heating rate and efficiency.

The proper amount of shearing is adjusted so that the subscription rate can be checked and the subscription rate can be corrected for each real business and newspaper by adjusting the purchasing power index for each real business or administrative dong as shown in FIG. 27.

FIG. 28 is a diagram illustrating a routine for the campaign of FIG. 4.

As shown in FIG. 28, when a user clicks on a campaign, the web server 200-1 can execute an information search routine for campaign planner, campaign registration, and marketing scenario on the screen of the user computer 100. Send a browser window.

As shown in FIG. 28, the campaign planner includes an annual schedule view, a monthly schedule view, and a campaign approval of the campaign.

As shown in FIG. 29, the campaign planner is to make annual and monthly campaign planning, campaign progress status analysis, campaign detail inquiry and response analysis.

As shown in FIG. 30, the campaign registration is performed so that campaign pre-registration such as campaign period, response period, membership classification, purchase information, purchase amount, customer characteristics, card type, customer member information, etc. is selected after selecting a campaign target region. This is to show the result of extracting the target audience for the campaign.

As shown in FIG. 28, the marketing scenario may include a customer-centered campaign such as a new registered customer celebration campaign, a first purchase member auditing campaign, an excellent customer anniversary celebration campaign, a commercial center-oriented campaign such as a strategic commercial campaign, a strategic apartment management campaign, a cultural center or a kids CLUB target campaigns, such as club induction campaigns, and marketing scenario extraction.

In addition, as shown in FIG. 31, the marketing scenario inputs a campaign content, a campaign period, a reaction period, inputs a Offer such as gifts and free parking tickets, selects a region, selects an output, and displays an inquiry button. Click to extract marketing scenarios that fit your campaign goals.

FIG. 32 is a diagram illustrating a routine of the number of customers (members) by point of FIG. 4.

As shown in FIG. 32, when the user clicks on the number of customers (members) by point, the web server 200-1 is a screen of the user computer 100. Send a web browser window to run an information retrieval routine for local member point analysis.

As shown in FIG. 32, the number of customers (members) by point consists of allotment of distribution points by member points, analysis of specific point member regions, and analysis of specific point member points.

As shown in FIG. 33, the number of customers (members) by point is selected based on the distribution of the number of members by point, the use of one-point member and the use of redundant members, and the selection of the main trading point by transaction member, the commercial order of the region, and the purchase of the region. By applying the criteria such as amount of money, it is possible to analyze the selection of management points by untraded members.

34 is a diagram illustrating a routine for data management of FIG. 4.

As shown in FIG. 34, when the user clicks on data management, the web server 200-1 is a screen of the user computer 100, which manages apartments and office buildings, sales office management, campaign offset management, and address confirmation target members. Sends a web browser window to execute information retrieval routines for extraction, data upload management, and GIS mobile information management.

As shown in FIG. 34, the data management includes apartment and office building management, branch office management, campaign offset management, address verification target member extraction, data upload management, and GIS mobile management.

As shown in FIG. 34, the apartment and office building management consists of a search for an apartment and an office building, new / modified and information input, and new / modified / deleted approval.

The search apartment and office building search to search for a specific apartment (including villas and houses) and a specific office building through the number search or apartment name search as shown in Figure 35,

In addition, new apartments and office buildings new / modified and input information is missing from the apartment information (including office building building information) already provided by the campaign support, as shown in Figure 36a, 36b, 37 It can be input / modified only in units or building units, and basic information such as apartment building, floor, house information, apartment equilibrium information, quote information, nickname, occupancy date, etc. After entering information such as number, move-in date, etc., press the Enter key on the computer to automatically generate the next copper, floor, and arc.

In addition, the new / modified / deleted approval inquiry is requested to the head office for approval of new, modified or deleted contents of apartments and office buildings at the branch as shown in FIG. 38. In this case, the deleted contents can be checked on the screen, and if it is justified, the approval field is clicked.

In addition, each branch manager can inquire all contents requested for approval and confirm the approval result. The request for approval is the same as the menu name and is divided into apartment complex input, apartment house modification / deletion, apartment house modification / deletion. The search can be searched by date, and if you click the field, you can sort it by the field.

The branch management is to enable the addition / deletion of its own store and the addition / deletion of competitors, as shown in FIG.

The company's own store addition / deletion can be divided into metropolitan area and local store as shown in FIG. 39, the corresponding branch code can be inputted, and the name of the branch and the location of the branch can be entered and the latest map can be downloaded. This will allow you to check your own added points.

In addition, the addition / deletion of the competitors allows you to enter competitors and competitors, take a location on the map, select other if there is no competitor, and when you download the latest map, you can check the competitors added / removed will be.

The campaign offer offset management is to enable the addition or modification of the offer offer name, such as free parking ticket, shoe vouchers, necessities, as shown in FIG.

As shown in FIG. 41, when selecting the address transfer / duplicate member inquiry menu, the user can select a region to be searched and a window for selecting an address can be displayed. This allows the customer to search and print duplicate customer information of all customers with two or more customers. Also, when the Excel button is pressed, it is also output as an Excel file.

As shown in FIG. 42, the GIS mobile information management may download and view customer information (existing transaction history, credit rating, etc.) on the day of visit at the time of customer visit, and input field visit and consultation history information. It allows you to upload the visit result after your company.

In addition, it is possible to inquire customer priority visit order and visit route, to search the information of the best customer closest to the current location, and to combine real time information inquiry and information update by combining CDMA (communication module). It would be.

1 and 2 is a store strategy system according to an embodiment of the store strategy system using the conventional geographic information operated by the customer and the present patent applicant,

3 is a block diagram showing a campaign support service system to which the present invention is applied;

4 is a flowchart illustrating a campaign support service method using geographic information according to the present invention;

5 is a web browser window showing the menu configuration according to the user's usage rights (head office or branch user)

6 is a web browser window for downloading an electronic map where the latest map is always downloaded when the user logs in,

FIG. 7 is a diagram illustrating a routine for selecting an inquiry region of FIG. 4; FIG.

FIG. 8 is a web browser window for automatically moving a map to a corresponding location when the corresponding viewing area button of FIG. 7 is clicked.

9 is a web browser window showing the selection of the viewing area of FIG.

10a to 10e are web browser windows showing the analyzed contents of the inquiry area of FIG. 7 as map + table, table, map, analysis subject map, graph analysis, two-dimensional analysis, Excel, etc.

11 is a view showing a routine for the basic customer analysis of FIG.

12 is a web browser window for comprehensive analysis of each region of FIG.

13 is a web browser window for the customer focus analysis of FIG.

14 is a web browser window for the relationship step by step analysis of FIG.

15 is a web browser window for the RFM analysis of FIG.

16 is a web browser window for the excellent customer analysis of FIG.

17 is a view showing a routine for customer analysis by theme of FIG. 4;

18 is a web browser window for the sales fluctuation customer analysis of FIG.

FIG. 19 is a web browser window for the transit customer analysis of FIG. 17;

20 is a view showing a routine for commercial and shear management;

FIG. 21 is a flowchart illustrating a commercial power control and management flowchart of FIG. 20;

FIG. 22 is a web browser window for the business status of FIG. 20, the duplicate business status,

23 is a web browser window for the competitive point commercial rights correction function (addition, deletion) of FIG.

24 is a web browser window for the business variable adjustment function of FIG. 20;

25 is a web browser window for the trend analysis of FIG.

FIG. 26 is a web browser window for shear management showing shear approval request, monthly and region approval history inquiry, shear approval by actual business districts or administrative districts by newspaper area of FIG. 20;

27 is a web browser window for adjusting the amount of shear titration of FIG.

28 illustrates a routine for the campaign of FIG. 4,

29 is a web browser window for the campaign planner of FIG. 28;

30 is a web browser window for campaign registration of FIG. 28,

31 is a web browser window for the marketing scenario of FIG. 28;

32 is a view showing a routine of the number of customers (members) by point in FIG. 4;

33 is a web browser window for the number of customers (members) by point of FIG. 32;

34 is a diagram showing a routine for data management of FIG. 4;

35 is a web browser window for the apartment and office building search of FIG.

36 to 1 to 36 to 2 are web browser windows for new modification of apartments and office buildings of FIG. 34,

FIG. 37 is a web browser window for inputting apartment basic information such as apartment balance, price information and alias of FIG. 34;

38 is a web browser window for a new modification deletion approval inquiry of the apartment and office building of FIG. 34;

39 is a web browser window for the shop management of FIG. 34;

40 is a web browser window for campaign offer management of FIG. 34;

41 is a web browser window for extracting the address confirmation target customer of FIG. 34;

FIG. 42 is a web browser window for GIS mobile information management of FIG. 34.

<Description of the symbols for the main parts of the drawings>

100: User PC (including mobile and PDA)

200: Client or campaign support website

200 ~ 1: Web Server

200 ~ 2: Data Mart

300: internal data such as customer information

400: External data that the campaign execution support company built, processed and purchased

Claims (11)

A data mart that stores internal data including customer information provided by the customer and external data including geographic information provided by the campaign supporter; In the service method of the campaign support service system comprising a web server for transmitting or updating the data of the data mart to the user's computer in response to a user's request through a website, The service method of the above campaign support service system, (I) checking, by the web server, whether the user accessing the website is a member or a non-member; As a result of the above check, if the member is a normal member, the web server can search the information on the campaign support on the user's computer, the search region selection menu (ii-i), the basic customer analysis menu (ii-ii), and the customer analysis menu for each theme ( ii-iii), the initial screen showing the business and flyer management menu (ii-iv), the campaign menu (ii-v), the point-of-count customer status menu (ii-vi), and the data management menu (ii-vii). (Ii) doing; (Iii) the web server determining which of the menus (ii-i to ii-vii) the user has selected; And And (iv) the web server executing a routine corresponding to a menu selected by the user (one of ii-i to ii-vii), Here, the search area selection menu (ii-i) searches for campaign information of the desired region, and the basic customer analysis menu (ii-ii) searches for information including the number of customers by region, and customer analysis by theme. The menu (ii-iii) retrieves information including changes in the purchase price of the customer, and the commercial and leaflet management menus (ii-iv) retrieve or update information including regional commercials, and the campaign menu (ii). -v) search or register the campaign information by period, and search information including the distribution status of customers by point through the number of customers by point menu (ii-vi), and through the data management menu (ii-vii). Manages data, including adding and deleting branch offices. If the user selects the search region selection menu (ii-i), the routine (Rii-i) corresponding to the selected menu is (Ii-i-1) the web server transmitting a screen to the user's computer to allow the user to select one of the following areas: own store, competitive store, administrative district, specific apartment / housing / villa, and specific officetel ; Determining, by the web server, which region the user has selected (ii-i-2); And Including the step (ii-i-3) of the web server transmitting the electronic map and campaign information of the selected region to the user's computer according to the format requested by the user among maps, tables, graphs, and spreadsheets. If the user selects the basic customer analysis menu (ii-ii), the routine corresponding to the selected menu (Rii-ii), Comprehensive analysis items by region (Rii-ii-1) among basic status analysis, customer-centered analysis items (Rii-ii-2) during basic status analysis, analysis items by relationship stages (Rii-ii-3) during segmentation analysis, and segmentation analysis RFM (Recently, Frequency, Monetary) analysis item (Rii-ii-4), best customer analysis item among excellent customer analysis (Rii-ii-5), top 1% customer analysis item among excellent customer analysis (Rii-ii- 6) transmitting, by the web server, the user's computer to the user's computer, a screen for allowing the user to select one of the Pareto analysis items (Rii-ii-7) among the excellent customer analysis (ii-ii-1); Determining, by the web server, which item the user has selected (ii-ii-2); The web server executing a subroutine (one of SRii-ii-1 to SRii-ii-7) corresponding to the item selected by the user (one of Rii-ii-1 to Rii-ii-7) (ii-ii -3); And A step (ii-ii-4) of transmitting the execution result of the above subroutine (one of SRii-ii-1 to SRii-ii-7) to the user's computer, If the user selects the theme-specific customer analysis menu (ii-iii), the routine corresponding to the selected menu (Rii-iii), Sales Breakdown Customer Analysis (Rii-iii-1), Transfer Customer Analysis (Rii-iii-2), Culture Center Customer Analysis (Rii-iii-3), Kids Club Customer Analysis (Rii-iii-4) (Ii-iii-1) transmitting a screen for allowing the user to select any one of the discount store customer analysis items Rii-iii-5 to the user computer; Determining, by the web server, which item (one of Rii-iii-1 to Rii-iii-5) the user has selected (ii-iii-2); When the user selects the sales variable analysis item (Rii-iii-1), the customer selects a purchase point and selects the purchase period and the purchase amount as one period and two periods to extract the customer whose sales have changed two periods from one period. Step (ii-iii-3); If the user selects a pre-exit customer analysis item (Rii-iii-2), extracting the sales contribution customer of the pre-exit customer by selecting the pre-exit category, the pre-exit point, the pre-exit period and the purchase period (ii-iii-4); And If the user selects the cultural center customer analysis item (Rii-iii-3), extracts the cultural center users, and if the kids club customer analysis item (Rii-iii-4) is selected, extracts the kids club user, and discount store customers. If the analysis item (Rii-iii-5) is selected, the method includes extracting a discount store customer (ii-iii-5), When the user selects the business and flyer management menu (ii-iv), the routine (Rii-iv) corresponding to the selected menu is Commercial Business Status Items (Rii-iv-1) during Business Mediation and Management, Redundant Business Status Items during Business Mediation and Management (Rii-iv-2), Competitive Business Retail Amendment items during Business Mediation and Management (Rii-iv-3), Trade item adjustment item (Rii-iv-4) during business adjustment and management, sales trend analysis item by region (Rii-iv-5) during trend analysis, customer trend analysis item by region (Rii-iv-6) during trend analysis, and trend Analysis of sales fluctuation items by branch (Rii-iv-7), shear approval request items (Rii-iv-8) during shear management, monthly approval history inquiry items (Rii-iv-9) during shear management, and shear management Regional approval history inquiry item (Rii-iv-10), shear approval item in shear management (Rii-iv-11), shear orthogonal effectiveness analysis item in shear management (Rii-iv-12), appropriate shear amount in shear management Transmitting (ii-iv-1), to the user's computer, a web server a screen for the user to select one of the adjustment items (Rii-iv-13); Determining, by the web server, which item is selected by the user (one of Rii-iv-1 to Rii-iv-13) (ii-iv-2); The web server executing a subroutine (one of SRii-iv-1 to SRii-iv-13) corresponding to the item selected by the user (one of Rii-iv-1 to Rii-iv-13) (ii-iv -3); And The subroutine (one of SRii-iv-1 to SRii-iv-13) is executed by the web server (ii-iv-4). If the user selects the campaign menu (ii-v), the routine corresponding to the selected menu (Rii-v), The web server displays a screen for the user to select one of the campaign planner items (Rii-v-1), campaign registration items (Rii-v-2), and marketing scenario items (Rii-v-3). Transmitting to (ii-v-1); Determining, by the web server, which one of the above three items (Rii-v-1 to Rii-v-3) is selected (ii-v-2); And If the user selects the campaign planner item (Rii-v-1), the method includes the step (ii-v-1-1) that allows the user to schedule an annual monthly campaign and view the campaign progress. If the user selects the number of customers by point menu (ii-vi), the routine (Rii-vi) corresponding to the selected menu is The web server comprises the step (ii-vi-1) of transmitting the distribution status by all the membership points, the current status of each member of a particular point, or the current status of each member point to a user computer, If the user selects the data management menu (ii-vii), the routine corresponding to the selected menu (Rii-vii) is Apartment & Office Building Management Items (Rii-vii-1), Branch Management Items (Rii-vii-2), Campaign Offer Management Items (Rii-vii-3), Address Verification Member Extraction Items (Rii-vii-4) Transmitting, by the web server to the user's computer, a screen for the user to select one of the data upload management items (Rii-vii-5) and GIS mobile information management items (Rii-vii-6). vii-1); Determining, by the web server, from among the above six items (Rii-vii-1 to Rii-vii-6) (ii-vii-2); The web server executing a subroutine (one of SRii-vii-1 to SRii-vii-6) corresponding to the item selected by the user (one of Rii-vii-1 to Rii-vii-6) (ii-vii -3); And A step (ii-vii-4) of transmitting the result of executing the above subroutine to the user's computer. Characterized in that, the campaign support service method using geographic information. delete delete The method according to claim 1, wherein during the execution of the routine (Rii-ii), When the user selects a regional comprehensive analysis item (Rii-ii-1), the subroutine (SRii-ii-1) is Setting an area by administrative district, apartment, office building, radius, or arbitrary polygonal business area (ii-ii-1-1); And Select the purchase period to compare and analyze the total number of people and households in the administrative dong, apartment complexes and dongho, within the core business district, within a certain radius, the equilibrium and the number of apartments, the number of subscribers and subscribers, the purchase status and campaign response status by region. Analyzing the status (ii-ii-1-2), If the user selects the customer analysis item (Rii-ii-2), the subroutine (SRii-ii-2), Analyzing gender and age and analyzing gender and age by card type, main purchase product, recent purchase product, purchase amount, purchase day, purchase number, gift, enuri and regional analysis items (ii-ii) -2-1); And Multi-dimensional analysis of the number of customers (ii-ii-2-2), When the user selects the analysis item (Rii-ii-3) for each step, the subroutine (SRii-ii-3), It includes the steps of analyzing the purchase characteristics, number of members, and changes in relationship stages by subdividing customers into unsettled transactions, first purchase, sustained, dormant, and termination in relations with affiliates (ii-ii-3-1). under, When the user selects RFM (Recently, Frequency, Monetary) analysis item (Rii-ii-4), the subroutine (SRii-ii-4) is Including the step (ii-ii-4-1) of segmenting and analyzing customers based on recent purchase date, purchase frequency, and purchase amount, If the user selects a Top Contributor Analysis item (Rii-ii-5), the subroutine (SRii-ii-5) is Including the comprehensive regional analysis, multi-dimensional analysis, and trend analysis for the best customers (ii-ii-5-1), If the user selects the previous year's 1% customer analysis item (Rii-ii-6), the subroutine (SRii-ii-6), It includes the step (ii-ii-6-1) of performing comprehensive regional analysis, multi-dimensional analysis, and trend analysis for customers whose purchase amount is more than a certain percentage of the previous year, If the user selects the Pareto analysis item (Rii-ii-7), the subroutine (SRii-ii-7) Method of supporting a campaign using geographic information, characterized in that it comprises a step (ii-ii-7-1) performing a Pareto analysis. delete delete The method of claim 1, wherein during the execution of the above routine (Rii-iv), When the user selects a commercial status (Rii-iv-1) or a duplicate business status item (Rii-iv-2), the subroutine (SRii-iv-1 or SRii-iv-2), This includes the analysis of the current status of each business and the status of overlapping business of each branch, and the comparison of commercial order of each branch (ii-iv-1-1 or ii-vi-2-1). If the user selects the competitive point commercial item (Rii-iv-3), the subroutine (SRii-iv-3), Adding and deleting the competitive business area (ii-iv-3-1), When the user selects a trade variable adjustment item (Rii-iv-4), the subroutine (SRii-iv-4) is It includes a commercial variable adjustment step (ii-iv-4-1), which adjusts the distance, sales, visit rate, customer share, and commercial order variable by metropolitan area and regional stores, If the user selects one of the sales trend analysis items by region (Rii-iv-5), the customer trend analysis items by region (Rii-iv-6), and the sales trend trend items by branch (Rii-iv-7), the subroutine ( SRii-iv-5, SRii-iv-6, or SRii-iv-7), Analyze each trend by selecting analysis items including purchase amount and purchase period by branch or region (ii-iv-5-1 or ii-iv-6-1 or ii-iv-7-1). Made, including If the user selects the shear approval request item (Rii-iv-8), the subroutine (SRii-iv-8), It includes the step (ii-iv-8-1) of selecting a distribution distribution enforcement date at the branch by actual business area or newspaper distribution area of a newspaper so that the distribution site can be selected on the map and requested approval from the head office. If the user selects the monthly approval history inquiry item (Rii-iv-9) or the regional approval history inquiry item (Rii-iv-10), the subroutine (SRii-iv-9 or SRii-iv-10), Including the steps (ii-iv-9-1 or ii-iv-10-1) to enable us to view our approvals on a monthly or regional basis, When the user selects the shear approval item (Rii-iv-11), the subroutine (SRii-iv-11) is Including the step (ii-iv-11-1) for the head office to approve the branch's request for approval, When the user selects the shear direct effectiveness analysis item (Rii-iv-12), the subroutine (SRii-iv-12) is Analyzing the shear distribution response rate, heating rate, and efficiency for the leaflets directly entered into the core business or customer address within the core business (ii-iv-12-1), When the user selects the shear titration quantity adjustment item (Rii-iv-13), the subroutine (SRii-iv-13), Geographic information, characterized in that it comprises the step (ii-iv-13-1) to be able to modify the subscription rate by the actual business, newspapers by adjusting the purchasing power index by the actual business or administrative dong Campaign support service method used. The method of claim 1, wherein, during the execution of the routine (Rii-v), When the user selects the campaign registration item (Rii-v-2), the user selects the campaign target area and then selects the campaign period, response period, membership classification, purchase information, purchase amount, customer characteristics, card type, and customer member information in advance. Including the step (ii-v-2-1) to enable registration, If the user selects the marketing scenario item (Rii-v-3), the user inputs the campaign contents, the time period, the gifts to be provided, and allows the user to extract the marketing scenarios by region (ii-v-3-1). Campaign support service method using geographic information, characterized in that comprises a. delete delete The method according to claim 1, wherein during the execution of the above routine Rii-vii, If the user selects the apartment and office building management item (Rii-vii-1), the subroutine (SRii-vii-1), (Ii-vii-1-1) enabling a specific apartment and office building to be searched through a house number or apartment name search; (Ii-vii-1-2) allowing entry and modification and deletion of apartment and officetel information at branches; And It includes the step (ii-vii-1-3) to allow the headquarters to approve, inquired about the input, modification and deletion, If the user selects the branch management item (Rii-vii-2), the subroutine (SRii-vii-2) Including (ii-vii-2-1) allowing the addition or deletion of own or competitive point information on an electronic map; If the user selects the campaign offer management item (Rii-vii-3), the subroutine (SRii-vii-3) Includes the step (ii-vii-3-1), which enables you to add and modify the details of the gifts to be provided, When the user selects the address extraction target member extraction item (Rii-vii-4), the subroutine (SRii-vii-4) After selecting the viewing area, the apartment address in the selected area includes the step (ii-vii-4-1), which enables the display and output of all the same customer information. If the user selects the data upload management item (Rii-vii-5), the subroutine (SRii-vii-5), Data upload management step (ii-vii-5-1), If the user selects the GIS mobile information management item (Rii-vii-6), the subroutine (SRii-vii-6), (Ii-vii-6-1) to make it possible to inquire information including a transaction history and a credit rating of a customer to visit; (Ii-vii-6-2) allowing input of a consultation history; And Method (ii-vii-6-3) to be able to query the visit priority and route, characterized in that the campaign support service method using geographic information.

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