KR100869382B1 - Advertising stand - Google Patents

Abstract

A sign board including an elastic member with impact absorption is provided to prevent break down of the sign board by design the sign board to be elastic when a customer collides with the sign board. A sign board includes a clamp member(20) is installed at the show case to be separable. A connecting member(30) and a frame member are connected with each other while the frame member(10) having elastic member(31) so that the frame member moves on the clamp member. In the clamp member, a clamp fixing unit(26) is installed at one place of upper and lower of the bent portion so that the bent portion is fixed to the show case. In a place where the clamp fixing unit is installed in the bent unit, a cylinder penetration unit having the predetermined diameter and the diameter of a cylinder penetration unit is opened at an extension penetration unit are installed.

Description

Advertising stand {Advertising Stand}

1 is a view showing a merchandise display rack and a leaflet that can be found in a typical store,

Figure 2 is a front view showing the advertising stand according to the present invention,

3 is a perspective view of the present invention;

4 is a perspective view illustrating main parts of the clamp member according to the present invention;

5a to 5c are cross-sectional views showing the operation of the clamp member according to the present invention;

6a to 6c is an exemplary view showing a state in which the present invention mounted on the merchandise display.

<Description of the symbols for the main parts of the drawings>

10 frame member 11 edge portion

12: opening 13: inner groove

14: through groove 20: clamp member

21: bend portion 22: circular through portion

23: extension through portion 24: escape prevention

25: elastic member 26: clamp fixing

26a: wide part 26b: narrow part

27: fixing means 30: connecting member

31: elastic means 32: support shaft

33: hinge pin

The present invention relates to an advertising stand, and more particularly, when a consumer who wants to purchase a product pulls a cart and passes a merchandise display stand, the advertisement stand protrudes from a merchandise display stand toward a passage through which the consumer passes to obtain product information while pulling the cart. It's about advertising stand.

In general, a store that displays a large number of different types of products, such as a large discount store, sells product information about product names, prices, or other specifics (eg, sales items) for each product more effectively. To inform them, the merchandise display is affixed with a flyer containing information about the product.

In addition, in large stores where competition among similar products is fierce, advertisements of various shapes and sizes are installed on the merchandise shelves so that their products stand out more easily than other companies' products.

1 is a view showing a merchandise display rack and a leaflet that can be found in a typical store.

As shown in FIG. 1, a large store is provided with a merchandise display rack 1 composed of several layers, and various and numerous merchandise are placed on the merchandise display rack 1.

In the product display rack (1), where a variety of products are displayed, the advertisement display sheet (2) is placed on the product display rack (1) so that consumers can more easily find the products they want, and know information such as the price of the products easily and accurately. Attached.

The merchandise display rack (1) attached to the advertisement (2) is made of a structure that is spaced apart at regular intervals while making a constant passage in a large store, the consumer moves the aisle next to the product display rack (1) while dragging the cart Will buy.

However, conventionally, as shown in Figure 1 is attached to the front of the product (1) advertising the information about the product, the consumer who is shopping while moving the passage between the shelves of the product is usually desired Until the product goes directly to the product, there is a problem that the product does not catch the eye, so a lot of time is spent looking for the desired product or it is just too much, which adversely affects the sales performance of the product.

In other words, when a consumer wants to buy a certain kind of product, the information about the product displayed on the shelf is not visible until the information in front of the product is in front of the product. The frequent purchase of a product is due to the fact that conventional handbills attached to the merchandise shelves do not actively inform the consumer about the product.

The present invention has been proposed in order to solve the problems described above, the purpose of which is that the consumer can easily grasp the detailed information about the product at a distance even if the consumer is not close to where the product to be purchased It is to provide an advertising stand protruding toward the passage.

In addition, an object of the present invention is to prevent the advertising stand from being damaged and to prevent the consumer from being injured by designing the advertising stand to be elastically deformed even if the advertising stand protrudes toward the passage.

The present invention for achieving the above object,

Frame member is installed on the handbill;

A clamp member detachably installed on a commodity display stand;

And connecting the frame member and the clamp member to each other, the connecting member having elastic means to allow the frame member to move elastically on the clamp member.
The clamp member has a bent portion which is formed on the upper and lower portions to have a predetermined height, and fitted to the merchandise display stand.
The clamp member is further provided with a clamp fixing portion which is installed at any one of the upper and lower portions of the bent portion so that the bent portion is fixed to the merchandise display stand,
Where the clamp fixing part is installed in the bent portion is provided with a circular through portion having a predetermined diameter and an extended through portion extending a predetermined length by opening one side circumference of the circular through portion,
The clamp fixing portion is provided with a wide portion having a width corresponding to the total length of the circular through portion and the extended through portion, and a narrow portion having a width smaller than the diameter of the circular through portion.

In addition, the frame member is characterized by having an edge portion having a predetermined shape and an opening made by the edge portion.

In addition, an inner groove is formed inside the edge portion for inserting the advertisement, and an outer groove is formed in the outer portion of the edge portion communicating with the inner groove so that the insertion can be inserted into the inner groove.

In addition, both ends of the through groove is characterized in that the engaging jaw is formed to prevent the inserted advertising sheet is easily discharged.

In addition, the locking step is characterized in that each formed in a diagonal direction at both ends of the through groove.

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In addition, near the circular through portion of the bent portion is characterized in that the separation prevention portion for preventing the clamp fixing portion from being separated from the circular through portion by covering the circular through portion.

In addition, one side of the bent portion in which the clamp fixing portion is installed is characterized in that the fixing means for fixing the clamp fixing portion is provided.

In addition, the bent portion is characterized in that the elastic member is installed in a position facing the clamp fixing portion is installed.

In addition, the elastic means is installed between the connecting member and the clamp member, characterized in that the support shaft for increasing the coupling force between the connecting member and the clamp member is inherent at both ends of the elastic means.

In addition, the elastic means is characterized in that the coil spring.

In addition, the frame member is characterized in that rotatably installed on the connecting member via a hinge pin.

Hereinafter, the technical configuration of the present invention will be described in detail with reference to the accompanying drawings.

Figure 2 is a front view showing an advertising stand according to the present invention, Figure 3 is a perspective view of the present invention, Figure 4 is a perspective view of the main portion showing a clamp member according to the present invention, Figures 5a to 5c is a clamp member according to the present invention 6A to 6C are exemplary views showing a state in which the present invention is mounted on a merchandise display stand.

The advertising stand of the present invention includes a frame member 10, a clamp member 20, and a connection member 30.

As shown in FIGS. 2 and 3, the frame member 10 includes an edge portion 11 having a predetermined shape and an opening portion 12 formed by the edge portion 11. Although made of a square in the embodiment of the present invention, it is not necessarily limited to this can be made of a variety of shapes, for example, circular or triangular, pentagonal and the like.

The handbill 5 having product information printed thereon is inserted into the edge portion 11 so that a consumer can see the text posted on the handbill 5 through the opening 12. An inner groove 13 having a predetermined depth is formed inside the edge portion 11 so as to be fitted to the edge portion 11.

Also, at least one side of the edge portion 11 having the inner groove 13 formed thereon may be inserted into the inner groove 13 so that the leaflet 5 penetrates one side of the edge portion 11. A through groove 14 through which the 5) can be inserted or discharged is provided to communicate with the inner groove 13.

Therefore, in order to mount the handbill 5 on the frame member 10, the handbill 5 is pushed into the through hole 14 formed in the edge portion 11, as shown in FIG. Pass through the inner groove 13 of the edge portion 11 and stops while touching the opposite edge portion 11 of the place where the end of the handbill is inserted.

At this time, at least one side of the edge portion 11 is provided with a crimping means 15 for pressing the leaflet 5 so that the leaflet 5 may be firmly and reliably seated on the edge portion 11. It is preferable that the present invention will be described below with reference to FIG. 7 to explain the configuration in which the crimping means 15 is formed in the edge portion 11.

First, in order to form the crimping means 15 on the edge portion 11, the edge portion 11 should be divided into a form that is superimposed on each other, the divided edge portion 11 is a conventional screw May be re-engaged via fastening or the like.

In addition, at least one side of the divided edge portion 11 is provided with a pressing means 15 for pressing the handbill 5, the pressing means 15 is formed spaced at a predetermined interval.

Here, the pressing means 15, the pressing protrusion (15a) protruding inside any one of the divided edge portion 11, and the other edge portion 11 divided to face the pressing protrusion (15a) It is formed on the inside and consists of a projection groove (15b) fitted to the pressing projection (15a).

On the other hand, as described above to insert the handbill 5 is inserted in both ends of the through groove 14 so that the handbill 5 inserted in the edge portion 11 is easily prevented from falling off the edge portion (11). A locking jaw 14a is provided.

As shown in FIG. 3, the locking step 14a is formed at both ends of the through groove 14 to have a narrower entrance than the through groove 14, and a stepped portion is formed inside the through groove. By enclosing the handbill 5 fitted into the 14, the handbill is prevented from being easily discharged.

Here, the latching jaw 14a is preferably formed in a diagonal direction at both ends of the through groove 14, so that the handbill can be caught more effectively.

On the other hand, the clamp member 20 is a configuration for fixing the frame member 10 to the merchandise display rack, it is made of a structure that is detachably fitted to the merchandise display rack.

If the clamp member 20 will be described in more detail, the clamp member 20 is installed at one side of the bent portion 21 and the bent portion 21 having a substantially "C" shape again. And a clamp fixing part 26 for fixing 21 to the merchandise display rack 1.

The bent portion 21 is configured to have a predetermined height so that the upper plate and the lower plate are integrally positioned to face each other and can be inserted into the merchandise display stand.

In addition, the clamp fixing part 26 is to allow the bent portion 21 to be fixed to the merchandise display rack, there may be a number of methods for fixing the bent portion 21 to the merchandise display rack, but in the present invention, the clamp The fixing part 26 is installed to be movable in any one of the upper plate and the lower plate of the bent portion 21 so that the bent portion 21 is fixed by filling a gap generated between the merchandise display stand and the bent portion 21. It is a structure, the specific structure is as follows.

The bent portion 21, in which the clamp fixing portion 26 is installed, has a circular through portion 22 having a predetermined diameter and a circumferential side of the circular through portion 22 as shown in FIG. Therefore, an extended through portion 23 is provided, which extends by a predetermined length.

The circular through part 22 and the extended through part 23 are connected to each other so as to have an overall shape similar to a key hole, through which the clamp fixing part 26 is inserted into the bent part 21. By flowing in the gap between the merchandise display rack and the bent portion 21 to fill the bent portion 21 is fixed to the merchandise display rack.

Here, the clamp fixing portion 26 has a wide portion 26a having a width corresponding to the total length of the circular through portion 22 and the extended through portion 23, and the diameter of the circular through portion 22 or less. A narrow portion 26b having a width is provided.

Therefore, when the wider portion 26a is inserted into the bent portion 21 through the circular through portion 22 and the extended through portion 23, the clamp fixing portion 26 is rotated at a predetermined angle. The portion 26a is caught by the circular through portion 22 so that the clamp fixing portion 26 cannot be separated from the bent portion 21.

In addition, after the clamp fixing portion 26 is inserted into the bent portion 21, the circular through portion is provided near the circular through portion 22 of the bent portion 21 so as not to be easily separated from the bent portion 21. A parting block 22 is provided to prevent the clamp fixing part 26 from being pulled out through the extension through part 23 and the circular through part 22.

In this case, the release preventing tool 24 may cover any part of the circular through part 22, but in the embodiment of the present invention, a screw head is installed by installing a screw near the circular through part 22. The circular through part 22 is covered to prevent the clamp fixing part 26 from being separated from the circular through part 22.

The clamp fixing part 26 is inserted into the bent portion 21 to fill the gap generated between the merchandise display stand 1 and the bent portion 21 is shown in FIG.

That is, when the clamp fixing portion 26 is inserted into the bent portion 21 and the bent portion 21 is inserted into the merchandise display stand 1, the state becomes as shown in FIG. When the wide part 26a of the clamp fixing part 26 pushes the clamp fixing part 26 to press the merchandise display stand 1, the merchandise display stand 1 and the bent part (as shown in FIG. The gap between the 21 is filled so that the bent portion 21 is fixed without moving in the merchandise display (1).

At this time, the bent portion 21 corresponding to the place where the clamp fixing portion 26 is installed so that the wide portion 26a of the clamp fixing portion 26 can press the merchandise display stand 1 more effectively. A retractable elastic member 25 is provided.

The elastic member 25 may be any type as long as it can cause a thickness change when the merchandise display stand 1 is pressurized. However, the elastic member 25 may be rubber or sponge pad.

In addition, as shown in FIG. 5 (b), the clamp fixing unit 26 is in the same state as in FIG. 5 (a) while the clamp fixing unit 26 presses the merchandise display stand 1. On one side of the bent portion 21 in which the clamp fixing portion 26 is installed, the fixing means 27 as shown in FIG.

Here, the fixing means 27 may be used to fix the clamp fixing part 26 on the bent part 21, so that the clamp fixing part 26 and the bent part 21 may be fastened with a conventional screw. However, for convenience of operation, it is preferable to be carried out as shown.

The fixing means 27 is installed so as to protrude on the bent portion 21 is provided with the clamp fixing portion 26, the end thereof is shaped like an arrowhead, so that the clamp fixing portion 26 is fixed to the fixing means ( 27) When placed on the pressing means, the fixing means 27 is opened to the side and is restored to its original state, and is configured to fix the clamp fixing part 26.

If the clamp fixing part 26 is caught to the fixing means 27, the clamp fixing part 26 can be easily removed by spreading the fixing means 27 to the side.

On the other hand, the connecting member 30 for interconnecting the frame member 10 and the clamp member 20, the elastic means 31 to enable the frame member 10 to move elastically on the clamp member 20 ) Is provided.

The elastic member 31 is provided on the connection member 30 because the advertising stand of the present invention is installed on the merchandise display stand and protrudes toward the passage of the consumer. The frame member 10 collides with the consumer or the moving cart. This is to prevent damage or deformation by making the shock absorbing even if.

Here, the elastic means 31 is preferably installed between the connecting member 30 and the bent portion 21 of the clamp member 20, both ends of the elastic means 31, the connecting member 30 ) And a support shaft 32 for increasing the coupling force with the clamp member 20 is embedded.

The elastic means 31 may be various, but in the embodiment of the present invention provided as a coil spring, both ends of the coil spring so that the support shaft 32 is easily embedded in both ends of the coil spring. It is to be blocked at this predetermined height.

That is, the support shaft 32 is installed to be separated at a predetermined distance from both ends of the coil spring.

In addition, the connecting member 30 and the frame member 10 may be connected via a hinge pin 33 so that the frame member 10 may be rotated at a predetermined angle from the connecting member 30. .

Thus, by adjusting the frame member 10 as necessary, it is possible to prevent the interference with the product displayed on the shelf.

When the present invention having the above configuration is installed on the merchandise display stand 1, it can be used in the form as shown in Figs. 6A to 6C. First, when the advertisement stand of the present invention is installed as shown in Fig. 6A, the frame member 10 is provided. Is protruded toward the aisle from the merchandise display (1), so that consumers moving along the aisle can easily see the handbill 5 from afar.

In addition, as shown in FIG. 6B, the frame member 10 may be installed in a form standing on the merchandise display stand 1.

In addition, in order to ensure that the clamp member 20 of the present invention in the state of Figure 6a to be installed more stably on the merchandise display 1, one end of the bent portion 21 of the clamp member 20 as shown in Figure 6c It is preferable to extend, and to form the engaging jaw (21a) in the extended portion so that one side of the product display stand (1) is in contact further.

In the above, the present invention has been described in detail by using the preferred embodiments, but the scope of the present invention is not limited to the specific embodiments, and those skilled in the art may be configured within the scope of the present invention. Substitution and modification of the elements are possible but this also belongs to the rights of the present invention.

According to the present invention as described above, since the advertising stand that posts information about the product is installed so as to protrude toward the passage of the consumer from the product display stand, consumers can easily obtain information about the goods they want to purchase even from a distance There is an advantage that can be, from the seller's point of view of the product to sell because the consumer's attention is increasing the sales performance.

In addition, according to the present invention, even when the consumer passes through the passage and collides with the protruding advertising platform, the shock absorbing is made in the advertising platform, so that the advertising platform is not only damaged but also has a unique effect of preventing the consumer from being injured.

Claims (17)

Frame member 10 in which the handbill 5 is installed; A clamp member 20 detachably installed on the merchandise display stand 1; And A connection member 30 which connects the frame member 10 and the clamp member 20 to each other, and has elastic means 31 so that the frame member 10 can move elastically on the clamp member 20; Consists of including The clamp member 20 is provided with a bent portion 21 is formed so that the upper, lower portion has a predetermined height, fitted to the merchandise display stand (1), The clamp member 20 is further provided with a clamp fixing part 26 which is installed at any one of the upper and lower portions of the bent portion 21 so that the bent portion 21 is fixed to the merchandise display stand 1, Where the clamp fixing portion 26 is installed in the bent portion 21 is a circular through portion 22 having a predetermined diameter and one side circumference of the circular through portion is extended through 23 extending the predetermined length Is equipped, The clamp fixing portion 26 has a wide portion 26a having a width corresponding to the total length of the circular through portion 22 and the extended through portion 23, and a width smaller than the diameter of the circular through portion 22. Advertisement stand characterized in that the narrow portion (26b) having. The advertising stand according to claim 1, wherein the frame member (10) has an edge portion (11) having a predetermined shape and an opening portion (12) made by the edge portion (11). According to claim 2, wherein the inner groove (13) for the insertion of the handbill 5 is formed inside the edge portion 11, the outer edge of the edge portion 11 is a handbill in the inner groove (13) Advertising stand, characterized in that the through groove 14 is formed in communication with the inner groove 13 so that it can be inserted. 4. The advertising stand according to claim 3, wherein a locking jaw (14a) is formed at both ends of the through groove (14) to prevent the inserted handbill (5) from being easily discharged. 5. The advertising stand according to claim 4, wherein the engaging jaw (14a) is formed in a diagonal direction at both ends of the through groove (14), respectively. delete delete delete According to claim 1, wherein the bent portion 21 is part of the circular through portion 22 to cover the separation prevention portion 24 to prevent the clamp fixing portion 26 is separated from the circular through portion 22 Advertisement stand characterized in that) installed. The advertising stand according to claim 1, wherein fixing means (27) for fixing the clamp fixing portion (26) is provided on the bottom of the bent portion (21) in which the clamp fixing portion (26) is installed. . The advertising stand according to claim 1, wherein the bent portion (21) is provided with an elastic member (25) facing the place where the clamp fixing portion (26) is installed. According to claim 1, wherein the elastic means 31 is installed between the connecting member 30 and the clamp member 20, the connecting member 30 and the clamp member at both ends of the elastic means (31) Advertisement stand characterized in that the support shaft 32 for increasing the coupling force with the (20). 13. An advertising stand according to claim 12, wherein said elastic means (31) is a coil spring. The advertising stand according to claim 1, wherein the frame member (10) is rotatably installed on the connecting member (30) via a hinge pin (33). According to claim 3, wherein the edge portion 11 is divided into mutually overlapping form so as to be coupled, the divided edge portion is characterized in that the pressing means 15 for pressing the handbill 5 is provided. Advertising stand. 16. The advertising stand according to claim 15, wherein the crimping means (15) is spaced at a predetermined interval. The method of claim 15 or 16, wherein the pressing means 15, the pressing projection (15a) protruding inside any one of the divided edge portion, and the other divided to face the pressing projection (15a) Advertisement platform, characterized in that formed in the inner rim consisting of a projection groove (15b) to be fitted to the pressing projection.

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