KR100837522B1 - System and method for purchasing in advance a movie of IPTV - Google Patents

Abstract

The present invention relates to a system and method for providing an IPTV movie booking service. Transmitting, by the subscriber IP set-top box, subscriber member information for a movie reservation service to a subscriber management system; Receiving an EPG including broadcast video and audio signals, data broadcasting data, and a movie reservation channel from an IPTV service system; If a movie advance menu is selected, transmitting an authentication request message to a personalization authentication server; Receiving an authentication ticket from the personalization authentication server and transmitting the authentication ticket including the set-top box ID and subscriber information to the movie booking system; Transmitting an A / V content request message related to a movie reservation including location information of a user terminal to a media management system (MOC); Receiving URL information of a COD server of a local node storing A / V content related to movie reservation from a media management system through a return pass server system; A movie booking client accessing a COD server to receive A / V content related to a movie booking; Transmitting a movie booking request message to a movie booking system; And receiving a movie booking completion message from the movie booking system.

IPTV, movie tickets.

Description

System and method for providing a movie ticketing service for IPTV {System and method for purchasing in advance a movie of IPTV}

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 illustrates a conventional film life cycle in offline.

2 is a block diagram of an IPTV service system for providing a movie reservation according to the present invention.

3 is a flowchart of a movie booking service according to an embodiment of the present invention.

4 is a view for explaining a pitcher-catcher management system.

5 illustrates static joining to subscriber aggregation devices to reduce IPTV channel zapping time.

6 is a flowchart illustrating a method for transmitting movie booking contents in an IPTV service system for providing movie booking according to an embodiment of the present invention.

7 is a flowchart illustrating a method of making a movie reservation in an IP set-top box of a subscriber according to an embodiment of the present invention.

8A to 8H are movie reservation service screens in an IPTV according to the first embodiment of the present invention.

9A to 9D are screens for movie booking service in an IPTV according to a second embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: baseband system 110: compression multiplexing system

120: movie booking system 130: back office system

140: subscriber management system 150: monitoring system

160: media management system (MOC) 170: network switch system

191: EPG system 192: data broadcasting system

193: Return Pass Server System 200: Premium Network

210: Internet network 201: Multicast router

211: unicast-enabled router 220: subscriber switch

230: subscriber concentrator 300: TV

310: IP Set Top Box

The present invention relates to a system and method for providing an IPTV movie reservation service, and in particular, an IP set-top box connected to a TV to access an IPTV movie ticketing system using a remote control to view movie information, box offices, and VOD movie trailers for the latest screenings. The present invention relates to a system and a method for providing an IPTV movie reservation service for providing an IPTV movie reservation.

In general, Internet Protocol Television (IPTV) is a type of digital convergence that combines broadcasting and communication with a broadcast program provider or a broadcast signal received from a terrestrial, cable, or satellite. In addition, a TV receiver (TV) connected to an IP Set Top Box (STB) provides Internet Contents On Demand (ICOD) services such as TV Internet content and video content (T-VOD) through an IP network. to provide.

The main components of the IPTV service system include the IPTV Headend system, the IP backbone network, the IP backbone, the access network (e.g. xDSL, HFC, FTTC, FTTH structure), and subscriber terminals (IP STB, TV). do.

 The IPTV service is a broadband broadband service that provides two-way TV content in the form of convergence of communication and broadcasting according to the digital convergence of the program provider (PP) and the content provider (CP) of the Internet market. Provides Internet multimedia contents including broadcast video, audio, and packet data to a TV connected to an IP set-top box (STB) through an internet network, and is interactive by using a two-way communication channel through a return path server. Provide IPTV service.

TV (TV) terminal connected to IP set-top box (STB) equipped with middleware protocol for IPTV service is a convergence service in the era of digital convergence (VoIP), high-speed Internet (Internet), and IPTV service (broadcasting). Triple Play Service (TPS), which includes IPTV), and SD / HD-level ICOD (Internet Contents) through a next-generation network that requires broadband bandwidth from IPTV headend systems to premium services. On Demand) to receive broadcast and Internet content.

The standardization of IPTV's Data Broadcasting is the use of terrestrial data broadcasting by the Digital Video Broadcasting-Multimedia Home Platform (DVB-MHP) of satellite data broadcasting at the European Telecommunication Standards Institute (ETSI) in Europe and the Advanced Television System Committee (ATSC) of the United States. ACAP (Advanced Common Application Platform), SCTE (Society of Cable Television Engineers) are pushing for standardization of data broadcasting for cable TV's OCAP (Open Cable Application Platform), and Java in IP set-top box (STB) JAVA) technology to provide two-way IPTV service.

ACAP (Advanced Common Application Platform) is a terrestrial data broadcasting standard. It provides two-way data broadcasting service to TV by installing ACAP middleware for terrestrial data broadcasting in HD set-top box (STB).

In order to use terrestrial IPTV, a TV program connected to an IP set-top box (STB) connected to an Internet line connected to a high-speed Internet network, and a program desired by an electronic program guide (EPG) using a remote control or a key input of the TV. After selecting the user authentication, and provides a variety of Internet content, such as watching movies, dramas, news, sports broadcasts, TV-content Internet information search, T-VoD movies.

1 illustrates a conventional film life cycle of offline.

Usually, the film life cycle provides movie and entertainment information through articles, magazines or newspapers, the mass media on the Internet, movie trailers VOD videos on film portals for the latest screenings, box offices and premiere movies. After advertising at a film event or premiere, the film will be released through an online ticket or broadcast program. The latest screenings and articles about Box of Ops movies are advertised in newspapers, magazines, and Internet portals for the general public.

In addition, movie fans are increasingly seeking theaters due to the spread of multiplex, five-day weekly practice, and the Korean Wave boom.

However, in the past, the Internet was provided with the ability to book the latest screenings or box-offs movies through the Internet, but the information on the movie and the current screening or release plan, using the remote control while watching a broadcast program on an IPTV connected to the subscriber's IP set-top box, There was a problem that the movie booking function was not provided by searching for movie information while providing a movie VOD for the Box of Ops.

The present invention has been proposed to solve the problems of the prior art, access to the movie ticketing system after PIN authentication via IPTV to view the movie information, movie posters, movie list, the user is interested in using a remote control engraved Hangul keyboard Selecting a movie will show you a box office, a VOD movie trailer for the latest show, and if you want to book a movie, press the button on the remote control to access the IPTV movie booking system and select the name, theater, time zone, seat, and number of movies you selected. It is an object of the present invention to provide a system and method for providing an IPTV movie reservation service, which is set to provide an IPTV movie reservation.

In order to achieve the object of the present invention, the present invention is a system for providing an IPTV movie reservation service, the frame synchronization of the broadcast signal received from the program provider (PP) or terrestrial wave, and distributes the broadcast signal for each channel to broadcast video and audio A baseband system for outputting a signal; An EPG providing system for providing an electronic program guide (EPG) including a movie booking channel to a user terminal; A media management system (MOC) for managing program programming information of a program provider or terrestrial, metadata management information of movie ticketing related content, and contract information of movie ticketing content provider (CP); A movie reservation system for receiving movie reservation request messages from a plurality of user terminals, storing movie reservation information in a movie reservation database, and transmitting a movie reservation completion message to the user terminal; A data manager (DM) for receiving text information or movie still images related to a movie that is periodically updated from a movie reservation system, and generating data broadcasting data including text information or movie still images related to the received movie; Data broadcasting system for; Compress and stream the broadcast video and audio signals received from the baseband system for each channel, and multiplex the streamed broadcast video and audio signals with a PSI table including the data broadcasting data and the movie reservation channel. A compression multiplexing system for IP packetizing and outputting the multiplexed stream; A network switch system for transmitting the IP packetized signal received from the compression multiplexing system to the user terminal through an IP network in a multicast manner; And a return pass (RP) server system connected to the user terminal through the IP network via a return channel, for recording a log of the accessing user terminal and transmitting and receiving bidirectional movie booking data in a unicasting manner.

In order to achieve the object of the present invention, the present invention provides a method for providing an IPTV movie reservation service, (a) the baseband system frame-synchronizes the broadcast signal received from the program provider (PP) or terrestrial wave, and distributes the broadcast signals Outputting broadcast video and audio signals; (b) receiving, by the data broadcasting system (DBS), text information related to a movie which is periodically updated or a movie still image from a movie reservation system through a data manager DM; (c) the data broadcasting system generating data for data broadcasting including movie reservation information; (d) The compression multiplexing system compresses and streams the broadcast video and audio signals received for each channel, and streams the streamed broadcast video and audio signals to data broadcasting data and movies including text information or movie still images associated with the film. IP packetizing the multiplexed stream after multiplexing with a PSI table including a reserved channel; (e) the network system transmitting the received IP packetized transport stream to the plurality of user terminals in a multicasting manner via the IP network; (f) When the media management system receives the A / V content request message related to the movie reservation from the user terminal through the return pass server system, the media management system transmits the optimal COD server URL of the local node to the user terminal. Providing A / V content related to advance booking to the user terminal in a unicasting manner; And (g) when the movie booking system receives a movie booking request message including address information of the user terminal, stores movie reservation information after payment processing through a payment agency's PG server, and responds to the user terminal in response to the movie booking system. And transmitting a reservation completion message.

In order to achieve the object of the present invention, the present invention provides a method for receiving an IPTV movie reservation service, comprising the steps of: (a) transmitting subscriber member information for use of the movie reservation service to a subscriber management system; (b) receiving an EPG including broadcast video and audio signals transmitted from the IPTV service system in a multicasting manner, data broadcasting data including movie information or movie still images, and a movie reservation channel; (c) if a movie booking service menu is selected using an electronic program guide (EPG), transmitting an authentication request message for using the movie booking service to a personalization authentication server; (d) receiving an authentication ticket from the personalization authentication server through a return pass (RP) server system, and transmitting an authentication ticket including a set-top box ID and subscriber information to a movie booking system; (e) transmitting to the media management system (MOC) an A / V content request message relating to a movie reservation including location information of the user terminal; (f) receiving, from the media management system (MOC), URL information of a COD server of a local node storing A / V content related to movie reservation through the return pass server system; (g) the movie booking client accessing the local node's COD server to receive A / V content related to the movie booking; (h) transmitting a movie booking request message including location information of a user terminal to the movie booking system through the return pass server system; And (i) receiving a movie booking completion message from the movie booking system.

In order to achieve another object of the present invention, the present invention provides a computer or an IP set-top box or a portable terminal, comprising: (a) transmitting subscriber member information to a subscriber management system for use of a movie booking service; (b) a function of receiving an EPG including broadcast video and audio signals transmitted from an IPTV service system in a multicast manner, data broadcasting data including movie information or movie still images, and a movie reservation channel; (c) if a movie reservation service menu is selected using an electronic program guide (EPG), a function of transmitting an authentication request message for using a movie reservation service to a personalization authentication server; (d) receiving an authentication ticket from the personalization authentication server through a return pass (RP) server system and transmitting an authentication ticket including a set-top box ID and subscriber information to a movie booking system; (e) a function of transmitting an A / V content request message related to a movie reservation including address information of a user terminal to a media management system (MOC); (f) receiving, from the media management system (MOC), URL information of a COD server of a local node storing A / V content related to movie reservation through the return pass server system; (g) a movie booking client accessing a COD server of the local node to receive A / V content related to a movie booking; (h) transmitting a movie booking request message including location information of a user terminal to the movie booking system through the return pass server system; And (i) a function of receiving a movie booking completion message from the movie booking system.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram of an IPTV service system for providing a movie reservation according to the present invention.

The IPTV service system includes a baseband system 100, a compression multiplexing system 110, a back office system 130, a subscriber management system 140, a monitoring system 150, a media management system (MOC) (Media Operation Core) 160. ), Network switch system 170, EPG system 191, data broadcast system 192, return path (RP) server system 193, and movie booking system 120.

The IPTV service system includes data for broadcast data including IPTV broadcast video and audio signals, text information associated with a movie, or movie still images from a movie booking system 120 of a program provider (PP) / terrestrial or content provider (CP), and a movie. IPTV headend system for transmitting EPGs including reserved channels, IP networks providing unicasting or multicast routing protocols to IP networks, subscriber networks (e.g. Ethernet, xDSL, HFC, FTTC, FTTH), IP set-top boxes And a user terminal including a TV connected to the (STB) 310.

The subscriber network may be composed of any one of Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coaxial Ca (HFC), Fiber To The Curb (FTTC), and Fiber To The Home (FTTH) structures.

The user terminal may use any one of a TV with an IP set-top box, an IP set-top box connected to the user's TV, a computer, a notebook, or a personal portable terminal.

The IP set top box (IP STB) 310 is a hardware layer composed of STB hardware such as a CPU, a media processor, a flash RAM, an Ethernet module, a system software layer including system software such as a device driver and an operating system, MPEG2 middleware layer with Java Virtual Machine (JVM), Conditional Access System (CAS) module and Digital Rights Management (DRM) interface module, streaming protocol (RTP, RTSP) Multi Codec (MPG), MPEG4, MPEG7, H.264, WMV-9, etc., and Electronic Program Guide (EPG) for selecting IPTV service channel, web browser or client for movie reservation. Includes four layers of the containing application layer. The subscriber's IP set-top box is assigned an IPv4 address or an IPv6 address.

The IPTV headend system broadcasts through the subscriber switch 220 and the subscriber concentrator 230 via the Gigabit or higher speed router 201 supporting the multicast routing protocol (eg, PIM-SM) of the premium network 200. EPGs including video and audio signals, text information related to movies or movie still images, and EPGs including movie reservation channels are transmitted to IP set-top boxes (IP STBs) 310 of multiple subscribers by multicasting. .

The user terminal selects a movie service menu provided from an electronic program guide (EPG), connects to a personalization authentication server according to a personalized PIN (Personal Identification) number, and authenticates a user, and then unicasts from the movie reservation system 120. Receive information related to the movie reservation.

The baseband system 100 receives an MPEG-2 broadcast signal from an external program provider (PP), or an analog broadcast signal from terrestrial waves, and converts the received source broadcast signal into a SDI (Serial Digital Interface) signal. Synchronize frames, distribute broadcast video and audio signals from multiple broadcast channels (e.g. 100 channels) via routine switchers, subtitle generators (CG) and automatic program controllers (APC) ) Inserts at least one of an advertisement, a logo, or a subtitle into the broadcast video and audio signal (signal editing and processing) and transmits the same to the compression multiplexing system 110.

The SDI (Serial Digital Interface) signal is a digital signal standard having a transmission rate of 270 Mbps, and a composite digital video and four channels of digital audio signals are mixed.

The baseband system 100 is basically a tuner for receiving an analog broadcast signal such as a program provider (PP), a terrestrial wave, and the like using a DS-3 optical end station, a Yagi antenna, and an IRD, respectively, a received original source. ) Signal splitter such as Frame Synchronizer for converting and correcting signals into SDI signals and synchronizing frames, and A / V routers for connecting and centralizing all broadcast signal channels for operation management, and advertising the SDI signals. And a subtitle generator (CG) that inserts a logo, subtitle, and edits and processes the signal.

The compression multiplexing system 110 performs A / V by using a SDI (Serial Digital Interface) method for each broadcast channel (eg, 100 channels) of the broadcast video and audio signals (Video, Audio) received from the baseband system 100. It receives an input from an A / V Encoder, compresses the received video signal into H.264, and compresses the audio signal into AAC. In addition, the PSI (Program Specific Information) table including the compressed broadcast video and audio signal, the data broadcasting data generated by the PSI generator, and the movie reserved channel is multiplexed to provide MPEG- 2 Create a TS (Transport Stream). Here, the PSI table may further include PSIP / SI (Service Information).
Subsequently, when the multiplexed MPEG-2 TS signal is used in the reception restriction technique, the network switch system 170 inputs a TS (Transport Stream) broadcast signal obtained by encrypting and finally IP packetizing the IP packetized into a scrambler. Through the Gigabit dedicated line through the IP multicasting method through the premium network 200 is sent.

The EPG providing system 191 provides an electronic program guide (EPG) including a movie reservation channel to the user terminal.

The data broadcasting system 192 authors, verifies, organizes, and transmits data broadcasting data including text information related to a movie or movie still images, and text information related to a movie periodically updated from the movie booking system 120. Or a data manager (DM) for receiving a movie still image and generating data broadcasting data including text information or movie still image related to the received movie.

The data broadcasting system (DBS) 192 includes a data agent manager for managing data encoding, a PSI generator for generating program specific information (PSI), and the broadcast video. And a Data Server / Data Encoder for encoding the data broadcast data in an audio signal, a Multiplexer Manager for managing multiplexing of data in the broadcast video and audio signal, and a scheduler user interface. (Scheduler UI) is included.

The data broadcasting system (DBS) 192 compresses A / V data provided from an A / V server into a broadcast video and audio signal by an A / V encoder. PSI including data broadcasting data and movie channels including text information or movie still images associated with a movie generated by a data server / data encoder and a PSI generator. It is multiplexed by a multiplexer with a table and sent as an IP packet.

When using the IPv4 multicasting, the network switch system 170 multicasts the IP packetized transport stream based on a Class D IP multicast address to the subscriber's IP set-top box through the premium network 200. 310).

The network switch system 170 connects one or more L3 switches (L3 SW) for transmitting the IP packetized signal to an IP network by multicasting, the return path server system and the subscriber station, and unicasts therebetween. And at least one L4 switch (L4 SW) for load balancing the bidirectional data receiving traffic in a suitable manner, and at least one intrusion prevention system for blocking harmful traffic between the L4 switch and the IP network.

In addition, IP multicasting may use IPv4 multicasting or IPv6 multicasting techniques.

In one embodiment, when the network switch system 170 uses IPv4 multicasting, the IPv4 multicast address is 224.0.0.1 to 239.255.255.255, which is different for each broadcast channel (eg, 100 channels). Use an address. In one embodiment, when using IPv4 multicasting, SBS uses 237.1.1.1 multicast address, KBS uses 237.1.1.2 multicast address, and YTN uses 237.1.1.3 multicast address as broadcast channel. do.

Optionally, a reception restriction system may be used to prevent illegal viewing and illegal copying of the movie booking content. The reception restriction system may use a reception restriction function when viewing a pornographic movie of an adult 19 years or older or a non-subscriber, an IPTV pauser or an IPTV fee payer.

The conditional access system (CAS) is a viewer's viewing authority control system that performs encryption of broadcast video and audio signals on a real-time channel and pre-encryption of VOD content, and controls viewing authority of digital pay broadcasting. Only authorized users can provide content related to channels, movies, and tickets.

In the above-described embodiment, the conditional access system (CAS) 120 is used to prevent illegal copying of IPTV contents, but instead, a digital rights management (DRM) scheme is used. Traffic waste due to transmission of an entitlement control message (ECM) and an entitlement management message (EMM) can be reduced.

For example, in the compression multiplexing system 110, DRM encryption is applied to a broadcast video and audio signal for each channel by a DRM server, DRM encryption of VOD content for a movie reservation service, and a subscriber IP together with a DRM decryption key. The set top box 310 transmits.

The subscriber's IP set-top box 310 receives the subscriber's ID and passwd, receives user authentication from the subscriber management system 140, and uses the DRM decryption key transmitted by the DRM interface module of the IP set-top box 310. It is also possible to receive the received broadcast video and audio signals, data broadcasting data and EPG associated with the movie, and select the movie service menu to decode the content associated with the movie reservation. In this case, if the user is not authenticated, the DRM decryption key cannot be used.

When the reception restriction function is implemented by applying the DRM scheme, the IP set-top box 310 of the subscriber does not need to use a reception restriction system (CAS) and a smart card.

The back office system 130 is a provisioning system and provides a billing processing function for the use of the IPTV movie booking service for each subscriber.

The subscriber management system 140 provides a member subscription and termination for the IPTV movie booking service, and a member information management function.

The monitoring system 150 is a control system that monitors a transmission failure of an A / V broadcast signal for IPTV broadcasting, a downlink of an IPTV headend system, and a reception failure and subtitle confirmation.

The media management system (MOC) 160 is a system that manages various business process information (program organization information, location information, contract information, product information, etc.) for operating a broadcasting business.

The media management system 160 manages broadcast program organization information, content and media management information, contract information of a program provider (PP) and a content provider (CP), and product information, and manages each system in the center of a broadcasting center. It acts as a coordinator that integrates and manages information flow through organic integration.

 The media management system (MOC) 160 manages contracts in terms of acquisition, manages content metadata related to media and movies, and acquires / manages EPGs, which are broadcast schedule information, in real time in terms of operation. Broadcasting and VoD channel formation management, agent management for interworking with each subsystem, VoD catalog generation management and various product analysis, analysis of marketing and reporting such as settlement of CP / CA and subscriber viewing inclination in terms of analysis In terms of delivery, it provides broadcasting transmission monitoring, video server transmission management and VoD subscriber authentication, transmission result recording / management for settlement with CP / CA, and data synchronization with each subsystem.

The media management system (MOC) 160 receives the A / V content (VOD, flash file, etc.) related to the movie booking through a service uploading server (Catcher) from the content server (Pitcher) of the content provider (CP) The server (distribution server) distributes the multicasting to the VOD server and file server distributed in each local node of the movie booking system 120.

The movie booking system 120 includes a Contents On Demand (COD) system having a VOD server and file server associated with movie booking, and is connected to the subscriber's IP set-top box (STB) 310 via a high-speed Internet network. (TV) (300) provides the latest screenings for the film booking service, movie information such as box office, VOD data and A / V content related to movie booking by field.

The movie content includes multimedia information including text information related to movie booking, VOD file related to movie, highlight clip, flash file, movie shooting data, movie still image, trailer music video data.

The COD system includes movie information, VOD video, and flash files related to movie reservation based on the A / V content request message related to movie reservation of the subscriber's IP set-top box 310 as part of the movie reservation system 120. A / V content related to the movie reservation is provided to the subscriber IP set-top box (310).

The return path (RP) server system 193 processes bidirectional data by a data provider (DP), delivers bills online from subscriber's IP set-top boxes 310, and uses / charges interworking of bidirectional data. A process of receiving personalization authentication, and receiving an A / V content request message or a movie reservation request message related to movie reservation from the subscriber's IP set-top box 310 and receiving a movie reservation response message corresponding thereto. And transmits to 310 the unicasting, and provides an interactive movie booking service on IPTV.

The movie reservation system 120 receives a movie reservation request message from the IP set-top box 310 of the subscriber, stores the movie reservation information as a movie reservation DB, and transmits a movie reservation completion message to the IP set-top box 310 of the subscriber. do.

The movie ticketing information includes ticketing information, movie name, theater, viewing date, ticketing time, number of tickets, and ticket price information.

The movie reservation system 120 includes a subscriber management module for managing movie reservation information; Receive the subscriber information about the ticket sent from the personalization authentication server, receive the ticket (including set-top box ID, subscriber information) transmitted from the IP set-top box 310 of the subscriber to compare and determine whether the authentication ticket is a valid user Authentication ticket confirmation module for confirming; And a movie reservation information management module for storing and managing movie reservation information received from the subscriber's IP set-top box 310, a movie reservation DB for storing movie reservation information, text data related to a periodically updated movie, and movie stills. A movie booking service data agent (DA) for updating image data, and a VOD server and file server for storing A / V content related to movie booking distributed at each local node.

The COD server including the VOD server and the file server receives the A / V content request message related to the movie reservation from the IP set-top box 310 of the subscriber and transmits the A / V content related to the movie reservation to the multicasting. Instead, it only uses A / V content related to the movie bookings selected by customers to Unicasting, which can effectively use bandwidth.

IPTV movie ticketing service The movie ticketing content menu can be serviced for free without authentication (no authentication), and the subscriber enters ID / Passwd to log in to the personalization authentication server according to PIN authentication, and only the authenticated user uses the movie ticketing service.

In the movie ticketing IPTV service menu, the Electronic Program Guide provides viewers with an easy-to-use and convenient movie search function, and can be selected from Box List EPG, Text EPG, Mosaic EPG, Mini EPG, or Navigator EPG. It can be serviced using one electronic program guide (EPG).

3 is a flowchart illustrating a movie booking service according to an embodiment of the present invention.
Hereinafter, for convenience of description, the identification code shown in FIG. 2 will be described with reference.

The service uploading server (Catcher server) of the media management system (MOC) 160 uses the file transfer protocol (FTP) from the delivery server (Pitcher) of the content provider (CP), the movie booking information, VOD data related to the movie booking And receive and update in real time the A / V content related to the movie booking including the flash file, and distribute the A / V content related to the movie booking to a local node by a transaction server in a local node. Send to server 198.

The transmission server (Pitcher) of the content provider CP transmits the text information related to the movie reservation and the movie still image to the movie reservation system 120 to update the DB in real time.

After updating the A / V content associated with the movie booking, the data manager (DM) of the data broadcasting system (DBS) 192 receives an updated object message transmitted from the movie booking service data agent (DA). Receiving a gel (OC: Object Carousel), and transmits the updated object carousel (OC) associated with the movie to the IP set-top box 310 of a plurality of subscribers by multicasting.

The SSO client of the IP set-top box 310 of the subscriber transmits an authentication request message for the film reservation service to the personalization authentication server through the return pass server system 193.

The personalization authentication server receives an authentication request message for the movie booking service from the SSO client of the subscriber's IP set-top box 310 through the return pass server system 193, and if authentication is confirmed, an authentication ticket in response thereto. The ticket is transmitted to the SSO client of the IP set-top box 310 of the subscriber through the return pass server system 193, and information about the ticket issued to the movie booking system 120 is transmitted.

The personalization authentication server performs personalized ID and Passwd authentication processing with a personal identification number (PIN) account personalized for each member of the household.

Thereafter, the SSO client of the IP set-top box 310 of the subscriber transmits the received ticket (set-top box ID (SAID) + subscriber information) information to the movie booking system 120.

The movie booking system 120 receives subscriber information about a ticket issued from the personalization authentication server, and receives the ticket (set top box ID (SAID) + subscriber information) information received from the IP set-top box 310 of the subscriber. Compare it to see if you are using a movie booking service.

If the authentication is confirmed, the media management system (MOC) 160 sends an A / V content provision request message related to the movie reservation including the location information of the IP set-top box of the subscriber selected by the user. Through the return path server system 193 and receive the optimal local server URL information (COD server URL information) located at the local node closest to the location information of the subscriber's IP set-top box. Send to 310.

Location information of the IP set-top box of the subscriber includes a set-top box ID (SAID), subscriber information.

The subscriber's IP set-top box 310 is connected to the optimal COD server URL received to provide the latest screenings and box offices from the VOD server 197 and file server 198 providing A / V content related to the corresponding movie reservation. Receive A / V content related to movie bookings, etc.

In addition, the subscriber's IP set-top box 310 receives and stores movie reservation information, downloads movie VOD clips and flash data, and scraps them on My Page, and presents the movie through gifting. Movie ticket information and A / V content related to movie ticketing may be transmitted to a phone number or e-mail of a mobile communication terminal of a person who wishes to watch together.

4 is a diagram for explaining a pitcher-catcher management system.
Hereinafter, for convenience of description, the identification symbols of FIGS. 2 and 3 will be referred to together.

The Pitcher-Catcher management system is built in a Data Provider (DP), a Movie Ticket Content Provider (CP), and the media content management system (MOC) of the IPTV service system (movie content referring to the transmission schedule) 160 transmits to the transmission server (Pitcher) system and the media management system (MOC) 160, the uploaded content list and item display, uploaded content to the NVOD gateway server, NVOD operation schedule information NVOD gateway It consists of a service uploading server (Catcher) that uploads to the server. Pitcher vs. Catcher system configurations are either 1: 1 or N: 1.

The service uploading server (Catcher) is not necessarily limited to one, two or more may be provided as shown in FIG.

Two service uploading servers (Catcher) are connected to the MOC DB and the content database (NAS Storage), and a transaction server (Distribution Server) is connected to the content database.

The function of the delivery server (Pitcher) is to deliver a package from a plurality of content providers (CP) (transfer one package of the transmission schedule to each platform, monitor the package delivery status, display the package transmission results), NVOD schedule (transmission schedule) Transmission of the relevant date to the platform, monitoring the status of transmission of the ticket, display of the result of transmission of the ticket, search of the transmission result (search the transmission result and status of the package by the date of transmission, success, title, ID, etc.), system message output (system Message output, system error and status messages are sent to the CMS), and digital rights management (DRM) for movie content is applied to provide stability (encryption transmission using Video Encryption Algorithm).

The service uploading server (Catcher) is a package arrival notification and NVOD server upload (notification when sending a package from the delivery server, NVOD server registration of the transmitted package, MPEG file NVOD server upload, upload of the transfer schedule), the package of the platform Display list and status, monitor gateway server communication (display communication status with NVOD gateway server), error monitoring (display for each error message, send error message to CMS), stability through DRM application for movie content (VEA (Video Encryption reception using Encryption Algorithm).

The transaction server (distribution server) distributes movie content related to updated movie reservations to VOD servers and file servers 197 and 198 of a plurality of regional nodes registered in the media management system (MOC) 160. do. The transaction server (distribution server) manages state information on the VOD server for each local node, and adds or deletes a server to the VOD server management list according to the corresponding information when adding and deleting the VOD server.

In one embodiment, the VOD servers and file servers 197 and 198 of the plurality of local nodes may be distributed and installed in the plurality of subscriber switches 220.

The broadcast video and audio signals transmitted from the IPTV headend system, data broadcasting data including movie information or movie still images, and EPG including a movie channel are joined to a multicast group through the premium network 200. Multiple IP set-top boxes are transmitted using an IP multicast protocol (eg, PIM-SM), and send and receive messages through unicasting through the return pass server system 193.

The IP multicast routing protocol used in the L3 switch of the premium network 200 includes Distance Vector Multicast Routing Protocol (DVMRP), Multicast Extensions to OSPF (MOSPF), Core Based Tree (CBT), and Protocol Independent Multicast- (PIM-SM). The multicast routing protocol of any one of Sparse Mode) and Protocol Independent Multicast-Dense Mode (PIM-DM) may be used.

Layer 3 network equipment including each router, metro switch (L3 switch), N-Topia switch (L3 switch), and subscriber switch (L3 switch) 220 of the IP network backbone network / access network / subscriber network is PIM-SM Multi. The cast routing protocol is used, and the user terminal (IP STB) and the subscriber concentrator 230 use IGMP and IGMP Snooping protocols, respectively.

The Internet Group Management Protocol (IGMP) is used between an IP set-top box terminal requesting broadcast channel selection / release and a Layer 3 network device (eg, subscriber switch 220) that accepts the request.

The IGMP Snooping protocol is a Layer 2 device (eg subscriber aggregation) located between an IP set-top box 310 terminal of a subscriber requesting channel selection / release and a Layer 3 network device (eg subscriber switch 220) accepting the request. As a protocol driven by the device 230, the Layer 2 equipment (subscriber concentrator 230) on which the IGMP Snooping protocol is driven recognizes an IGMP transmission / reception message between the IP STB terminal and the Layer 3 network equipment, and makes a channel request. The channel information is transmitted only to the IP set-top box 310.

In one embodiment, when all routers of the premium network 200 are installed with a PIM-SM multicast routing protocol daemon, the subscriber's IP set-top box 310 is a subscriber switch configured according to an IGMP-joined multicast group. An EPG including the broadcast video and audio signal, the data broadcast data, and a movie channel is received from 220 through IP multicasting.

The core router (RP: Rendezvous Point, rendezvous point) of the premium network 200 manages a PIM Join list and a PIM Prune list for each of a plurality of broadcast channels (eg, 100).

Since the broadcast channel is a multicast group, the rendezvous point RP of the premium network 200 manages a join list and a prune list for each of a plurality of multicast groups (broadcast channels).

FIG. 5 illustrates static joining up to a subscriber switch to reduce IPTV channel zapping time.

The static join method used to reduce the zapping time of a broadcast channel in the subscriber's IP set-top box is the same as that of the subscriber's IP set-top box 310 joined all groups (channels) in router 3 (subscriber switch 220). Request join to upper L3 network equipment (router 3, 2, 1) (subscriber switch, N-topia switch, metro switch, rendezvous point (RP)). As a result, traffic of all broadcast channels (eg, 100 channels) is downloaded to the subscriber switch (router 3) 220, and the subscriber switch (router 3) 220 receives all the groups (all broadcast channels). In order to keep up, it periodically sends Join messages to higher L3 network devices (Ntopia Switch, Metro Switch, Rendezvous View). The cycle occurs within 128 seconds of the end of the group joining time to maintain the group (broadcast channel) continuously.

Regardless of whether or not the subscriber's IP set-top box (STB) joins the actual group (channel), it always joins the group (channel) in routers (L3 network equipment), and in subscriber switch (router 3) 220 like IPTV, This is useful if you always need to be ready to receive an IPTV broadcast channel.

Also, if the subscriber set-top box (STB) leaves group 1 (changes to another broadcast channel), the rendezvous point (RP) and router 1, even if the IGMP group leave message for group 1 withdrawal from the set-top box (STB) 2,3 (Metro Switch, Ntopia Switch, Subscriber Switch) always maintain Join in all multicast groups (all broadcast channels) regardless of the IGMP Leave message of the subscriber set top box (STB). Therefore, a large amount of channel traffic of all broadcast channels (eg, 100 channels) of the IPTV headend system reaches the subscriber switch (router 3) 220.

Since the subscriber switch 220 has downloaded the traffic of all broadcast channels, the broadcast channel zapping time is reduced from the IP set-top box 310 of the subscriber and broadcast video and audio signals of the corresponding broadcast channel according to the requested IGMP Join message, An EPG is provided that includes movie channels and data for data broadcast including text information or movie still images associated with a movie.

IP set-top boxes 310 of a plurality of subscribers are connected to the subscriber switch 220 according to an IGMP Join / Leave message to select / release an IPTV service broadcast channel to receive an IPTV broadcast service.

FIG. 6 is a flowchart illustrating a method of transmitting movie booking contents in an IPTV service system for providing movie booking according to an embodiment of the present invention.

The baseband system 100 frame-synchronizes a broadcast signal received from a program provider (PP) or terrestrial wave, and distributes broadcast signals to output broadcast video and audio signals (step S10). At least one of an advertisement, a logo, or a caption may be inserted into the broadcast video and audio signal by a caption generator (CG).

The EPG providing system 191 provides an electronic program guide (EPG) including a movie reservation channel to the subscriber terminal.

The data broadcasting system 192 receives text information or movie still image related to a movie that is periodically updated from the movie booking system 120 through the data manager DM (step S11), and the text related to the received movie. Data broadcasting data including information or movie still images are generated (step S12).

The compression multiplexing system 110 compresses and streams broadcast video and audio signals received from the baseband system 100 for each broadcast channel, and text information associated with the movie is streamed to the broadcast video and audio signals. Or multiplexing with a PSI table including data broadcasting data and movie channels including movie still images, and then IP packetizing the multiplexed MPEG-2 TS stream (step S13).

The network switch system 170 transmits the received IP packetized transport stream to the IP set-top boxes 310 of the plurality of subscribers in a multicasting manner through the IP network (step S14).

The service uploading server (Catcher server) of the media management system (MOC) 160 uses the file transfer protocol (FTP) from the delivery server (Pitcher) of the content provider (CP) to A / V content (VOD) A plurality of VOD servers 197 and file servers 198 that receive data, flash files, etc.) and update them in real time, and distribute A / V content related to the movie booking to local nodes by a transaction server. To send.

The personalization authentication server receives the authentication request message for the movie booking service from the SSO client of the subscriber IP set-top box 310 through the return pass server system 193, and the personalization authentication server confirms the ticket authentication (step S15).

If the ticket authentication is confirmed (step S16), the personalization authentication server transmits a ticket indicating the paid member of the movie booking service to the IP set-top box 310 of the subscriber through the return pass server system 193, and the movie The reservation system 120 transmits subscriber information on the ticket issued from the personalization authentication server (step S17).

The media management system (MOC) 160 receives, via the return pass (RP) server system 193, an A / V content request message relating to a movie reservation including location information of a subscriber's IP set-top box 310. Then, based on the location information of the IP set-top box 310 of the user providing the A / V content related to the movie booking, the return path (RP) server system 193 Through the IP set-top box 310 of the subscriber through the transmission (step S18).

When the COD server (VOD server and file server) of the local node is connected to the optimal COD server URL information from the subscriber's IP set-top box 310, the contents related to the movie reservation (movie information, poster, VOD video related to the movie, flash) File) to the subscriber's IP set-top box 310 by unicasting (step S19).

When the movie booking system 120 receives a movie booking request message including location information of a subscriber's IP set-top box through the return pass server system 193 (step S20), movie reservation information (retailer information, movie name, After storing the theater, the date of viewing, the reservation time, the number of tickets, the amount of money, and then, the movie ticketing completion message is transmitted to the subscriber IP set-top box 310 (step S21).

In addition, when the movie reservation system 120 receives a movie search message including the location information of the subscriber's IP set-top box through the return pass server system 193, the movie reservation result information is retrieved from the subscriber's IP set-top box ( 310) (step S22).

In addition, after watching a movie, the subscriber receives the information about the movie rating and the movie rating after viewing the movie from the IP set-top box 310 of the subscriber and stores the list of the movie rating on the bulletin board related to the movie ( Step S23).

7 is a flowchart illustrating a method of making a movie reservation in an IP set-top box of a subscriber according to an embodiment of the present invention.

The movie ticketing client receives subscriber member information for using the movie ticketing service, and transmits the member information to the subscriber management system 140 to obtain an ID and a password (step 31).

For broadcasting data including broadcast video and audio signals, text information related to movies, or movie still images, which are broadcast from the IPTV service system to the broadcast channel tuned on the TV 300 connected to the subscriber IP set-top box 310. An EPG containing data and movie channels is received (step S32).

When the movie booking client selects the movie booking menu of the electronic program guide (EPG) using the remote control, the SSO client inputs a personal identification number (PIN) and password to send an authentication request message including the location information of the set-top box. Transfer to personalization authentication server (step S33).

If the user of the movie booking service is authenticated from the personalization authentication server (step S34), the SSO client of the subscriber IP set-top box 310 receives an authentication ticket from the personalization authentication server through the return pass server system 193. (Step S35).

Thereafter, the subscriber's IP set-top box 310 transmits ticket (set-top box ID + subscriber information) information to the movie booking system 120 (step S36).

When the A / V content request message related to the movie reservation including the location information of the IP set-top box selected by the user's remote control is transmitted to the media management system (MOC) 160 through the return pass server system 193. (Step S37), the movie reservation client receives the optimal COD local server URL information of the local node closest to the location information of the IP set-top box from the media management system (MOC) 160 via the return pass server system 193. Receive (step S38).

The movie booking client connects to an optimal COD server URL of a local node and receives content related to movie booking (movie information, poster, VOD video related to movie, flash file, etc.) (step S39).

The movie booking client transmits a movie booking request message including the location information of the IP set-top box to the movie booking system 120 through the return pass server (RP) system 193 through an internet network (step S39). .

The movie reservation client stores movie reservation information in the movie reservation system 120 and transmits a movie reservation completion message from the movie reservation system 120 to the IP set-top box 310 of the subscriber (step S40).

In addition, the movie booking client creates a movie search message including the location information of the subscriber IP set-top box 310 to the movie booking system 120 by a simple operation of a remote controller recorded with a Korean keyboard using a country input method. And transmits the received movie information from the movie reservation system 120 to the IP set-top box 310 of the subscriber (step S41).

The movie ticketing information includes ticket information (name, social security number, home address, mobile phone number, home phone number, email address), movie name reserved, theater, viewing date, reservation time, ticket number, amount of money information.

The movie booking client scraps and stores received movie booking information, A / V content related to movie booking on My Page (step S42), A / V content related to the stored movie booking, The film reservation information is transmitted to the mobile phone number or e-mail of the person (self, colleague, friend or lover) who will watch the movie together (step S43).

After watching the movie reserved in the theater on the day of viewing, the viewer's testimonial simply inputs a comment on the movie evaluation and a movie rating (stars 1 to 5) (step S44), when another person reserves the movie when watching the movie. Post a list on the bulletin board for the movie as a reference.

8A to 8H are screens illustrating a movie booking service in an IPTV according to the first embodiment of the present invention.

FIG. 8A is a main screen of a movie service, which provides a box office, an upcoming release, a movie all guide, a movie news, a performance and TV world, a premiere event, a movie reservation, a popular VOD, and a related video.

FIG. 8B is a screen in which a movie all guide is configured in a mosaic type, and FIG. 8C is a screen in which a movie all guide is configured in a list type.

FIG. 8D is a screen showing a movie reservation screen when the movie service is selected from the main screen, and shows a reservation history, a top 10 popular reservations, and a movie reservation performance reservation function.

8E to 8F illustrate a screen for selecting a movie first, selecting a viewing date, selecting a theater, selecting a time, and selecting a number of people on the movie booking screen.

Referring to FIG. 8H, the movie booking information is inputted by the name of the movie, the theater, the date and time of viewing, the number of people, the number of adults, the number of students, and the viewing fee, and after confirming the viewing information and the amount of money, the reservation is made.

9A to 9D are screens illustrating a movie booking service in an IPTV according to a second embodiment of the present invention.

9A to 9D are views illustrating a theater first selection, a viewing date selection, a theater selection, a movie / time selection, and a number selection screen on a movie booking screen.

The movie ticketing information is inputted by the name of the movie, the theater, the date and time of viewing, the number of viewers, the number of adults, the number of students, and the viewing fee information.

If you choose to pay on the movie booking screen of the set-top box, you can purchase a movie ticket by selecting a payment method of credit card payment, bank transfer payment, mobile phone bill payment, and KT communication card payment.

If you choose to pay by credit card, select your credit card type and enter your credit card information (payment amount, card type, card number, expiration date, social security number, password, installment period information in case of payment) The credit card payment request message is transmitted from the IPTV client of the IP set-top box 310 to the payment gateway (PG) server of the payment agency.

The PG server of the payment agency transmits a credit card payment request message to a payment server of a credit card company, receives a credit card payment result from the payment server of the credit card company, and receives a credit as an IPTV client of the IP set-top box 310 of the subscriber. The card payment result confirmation request message is transmitted. The IPTV client of the IP set-top box 310 of the subscriber checks the credit card payment result (payment amount, order product, credit card company, authorization number, authorization time) and sends a credit card payment result confirmation message to the PG server of the payment agency. Transfer to complete the movie booking.

If the bank transfer payment is selected, enter the account transfer information (payment amount, withdrawal bank, account number, account password, social security number, and mobile phone number information to be notified of the payment details) to the payment agency's PG server. Send the transfer payment request message.

The PG server of the payment agency transmits an account transfer payment request message to a payment server of a financial institution, and receives an account transfer payment result from the payment server of the financial institution and receives an account as an IPTV client of the IP set-top box 310 of the subscriber. Send the transfer payment result notification and confirmation request message. The IPTV client of the subscriber's IP set-top box 310 checks the result of the bank transfer payment (payment amount, order product, bank name, authorization number, approval time) and sends a credit card payment result confirmation message to the payment agency's PG server. Transfer to complete the movie booking.

The authentication method for the movie ticketing uses a certificate or a mobile phone certificate.

If the mobile phone payment is selected, enter the mobile phone information (payment amount, mobile carriers (SKT, KTF, LGT), mobile phone number, social security number, mobile phone number to receive payment details text) to the payment agent's PG server Send phone information.

The PG server of the payment agency transmits an authentication number transmission request message to the mobile phone of the customer who requested the movie reservation to the server of the mobile communication company, and a text including the authentication number to the mobile phone of the customer who requested the movie reservation from the server of the mobile communication company. Send a message. The customer who requested the movie reservation checks the authentication number included in the text message sent to the mobile phone, inputs the authentication number to the IPTV client, presses the OK button, and confirms the mobile phone payment result from the IPTV client of the IP set-top box 310 of the subscriber. A completion message is sent to the payment agency's PG server to complete the movie booking.

When the KT communication card payment is selected, a phone number payment request message is transmitted to the PG server of the payment agency by inputting phone number information (payment amount, phone number, social security number, mobile phone number to receive payment details text).

The PG server of the payment agency transmits the telephone number payment request message of the customer who requested the movie reservation to the payment server of the telecommunication company (KT), and confirms the telephone number payment from the payment server of the telecommunication company to the IPTV client of the subscriber IP set-top box. Send a message. The customer who requested the movie reservation checks the authentication number included in the text message sent to the mobile phone, inputs the authentication number to the IPTV client, and presses the OK button, and the PG of the payment agency from the IPTV client of the subscriber's IP set-top box 310. Complete the movie reservation by sending the phone number payment result confirmation and completion message to the server.

The IPTV movie ticketing service basically performed the function of the existing movie ticketing site, but it is possible to conveniently view the movie trailer on the IPTV and make movie reservations simply by operating the remote control. Because of the IPTV subscriber information, when a user makes a movie reservation purchase decision and enters a password, the movie ticket fee and the purchase fee are immediately charged with the IPTV viewing fee the next month without complicated payment procedures.

The method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form.

In the above-described embodiment, the distance education content received from the content provider (CP) is stored in a plurality of local servers, but the present invention is not limited thereto. For example, only one COD server is provided, and this COD server may provide distance learning services for all user terminals.

As described above, although described with reference to a preferred embodiment of the present invention, those skilled in the art various modifications of the present invention without departing from the spirit and scope of the invention described in the claims below Or it may be modified.

As described above, the system and method for providing an IPTV movie ticketing service according to the present invention are connected to a movie ticketing system after PIN authentication through IPTV to view movie information, movie posters, movie lists, Use the engraved remote control to select the movie you are interested in to show box offices, VOD movie trailers for the latest screenings, and if you want to book a movie, press the button on the remote to access the IPTV movie ticketing system and select the movie name, theater, It provides an IPTV movie reservation by setting a time zone, a seat, and a number of people. After watching a movie, customers input movie ratings (stars 1 to 5) to help them select a movie based on their ratings.

Claims (28)

As a system for providing an IPTV movie reservation service, A baseband system for frame synchronization of a broadcast signal received from a program provider (PP) or terrestrial wave, and for distributing broadcast signals for each channel to output broadcast video and audio signals; An EPG providing system for providing an electronic program guide (EPG) including a movie booking channel to a user terminal; A media management system (MOC) for managing program programming information of a program provider or terrestrial, metadata management information of movie ticketing related content, and contract information of movie ticketing content provider (CP); A movie reservation system for receiving movie reservation request messages from a plurality of user terminals, storing movie reservation information in a movie reservation database, and transmitting a movie reservation completion message to the user terminal; A data manager (DM) for receiving text information or movie still images related to a movie that is periodically updated from a movie reservation system, and generating data broadcasting data including text information or movie still images related to the received movie; Data broadcasting system for; Compress and stream the broadcast video and audio signals received from the baseband system for each channel, and multiplex the streamed broadcast video and audio signals with a PSI table including the data broadcasting data and the movie reservation channel. A compression multiplexing system for IP packetizing and outputting the multiplexed stream; A network switch system for transmitting the IP packetized signal received from the compression multiplexing system to the user terminal through an IP network in a multicast manner; And A return path (RP) server system connected to the user terminal through the IP network via a return channel, for recording a log of the accessing user terminal and transmitting and receiving bidirectional movie booking data in a unicasting manner; System for providing an IPTV movie booking service comprising a. The method according to claim 1, Receiving an authentication request message for use of a movie booking service from a terminal of the user through a return pass server system, and receiving an authentication ticket in response to the authentication request message, the return path server system. And a personalization authentication server for transmitting to a user terminal through the terminal, and transmitting the subscriber information about the ticket to the movie booking system. The method according to claim 2, The movie booking system, A subscriber management module for managing the movie booking information; An authentication ticket confirmation module for receiving subscriber information about a ticket transmitted from the personalization authentication server, and receiving and comparing the authentication ticket transmitted from the user terminal to determine whether the user is a valid user; A movie booking information management module for storing and managing movie booking information received from the user terminal; A movie booking database (DB) for storing movie booking information; And A movie booking service data agent (DA) for updating text information or movie still images associated with a movie; And One or more COD servers distributed to local nodes for providing A / V content associated with movie bookings; System for providing an IPTV movie booking service comprising a. The method according to claim 3, The media management system, A service uploading server for receiving A / V content related to movie booking from a delivery server of a movie booking content provider; A content database for storing the A / V content received through the service uploading server; And A transaction server for transmitting A / V content associated with a movie reservation stored in the content database to a COD server of the movie booking system; System for providing an IPTV movie booking service further comprising. The method according to claim 4, The two or more COD servers are distributed in various regions, and the transaction server of the media management system (MOC) transmits A / V contents related to movie booking to each COD server in a multicasting manner. System that provides IPTV movie booking service. The method according to claim 3, A / V content related to the movie booking, A system for providing an IPTV movie reservation service, characterized in that the multimedia information including text information related to the movie, A / V data related to the movie booking, and movie still images. The method according to claim 1, The movie booking information, A system for providing an IPTV movie reservation service, comprising information about a ticket, a reserved movie name, a reserved theater, a viewing date, a reservation time, a ticket number, and an amount of money. The method according to claim 1, A system for providing an IPTV movie reservation service, further comprising a subscriber management system for subscription and termination for IPTV movie reservation service and member information management. The method according to claim 1, A system for providing an IPTV movie booking service, further comprising a back office system for processing billing for use of a movie ticketing service for each subscriber. The method according to claim 1, The user terminal, A system for providing an IPTV movie reservation service, comprising a TV with an IP set-top box, an IP set-top box connected to a user's TV, a computer, a laptop, and a personal portable terminal. As a method of providing an IPTV movie booking service, (a) frame-synchronizing a broadcast signal received from a program provider (PP) or terrestrial by a baseband system and distributing broadcast signals to output broadcast video and audio signals; (b) receiving, by the data broadcasting system (DBS), text information related to a movie which is periodically updated or a movie still image from a movie reservation system through a data manager DM; (c) the data broadcasting system generating data for data broadcasting including movie reservation information; (d) The compression multiplexing system compresses and streams the broadcast video and audio signals received for each channel, and streams the streamed broadcast video and audio signals to data broadcasting data and movies including text information or movie still images associated with the film. IP packetizing the multiplexed stream after multiplexing with a PSI table including a reserved channel; (e) the network system transmitting the received IP packetized transport stream to the plurality of user terminals in a multicasting manner via the IP network; (f) When the media management system receives the A / V content request message related to the movie reservation from the user terminal through the return pass server system, the media management system transmits the optimal COD server URL of the local node to the user terminal. Providing A / V content related to advance booking to the user terminal in a unicasting manner; And (g) When the movie reservation system receives the movie reservation request message including the address information of the user terminal, stores the movie reservation information after the payment processing through the payment agency's PG server, and in response, reserves the movie reservation information to the user terminal. Sending a completion message; How to provide an IPTV movie booking service comprising a. The method according to claim 11, Receives an authentication request message for the movie booking service from the user terminal to the personalization authentication server through the return pass server system, confirms whether to subscribe to the movie booking service, and sends a corresponding ticket to the user terminal through the return pass server system. A method of providing an IPTV movie booking service further comprising the step of transmitting. The method according to claim 11, Receiving subscriber information about a ticket transmitted from the personalization authentication server to the movie booking system, and receiving a ticket transmitted from the user terminal to identify a subscriber who is using a movie booking service. How to Provide IPTV Movie Ticketing Service. The method according to claim 11, Step (f) is, (f-1) if the authentication is confirmed, the media management system (MOC) transmitting URL information of a COD server to the user terminal through the return path (RP) server system; And (f-2) the COD server receiving an A / V content request message related to a movie reservation from the user terminal and providing the corresponding A / V content to the user terminal corresponding to the movie reservation; How to provide an IPTV movie booking service comprising a. The method according to claim 11, The service uploading server of the media management system (MOC) receives the A / V contents related to the new movie reservation from the content provider (CP) 's transmission server, stores them in the content database, and distributes them to the local node through the transaction server. A method of providing an IPTV movie booking service further comprising the step of transmitting to a plurality of COD servers. delete The method according to claim 11, Step (d) is, And a PSI table including the broadcast video and audio signal, the data broadcast data, and the movie reservation channel, are streamed in an MPEG-2 TS method. The method according to claim 11, A method for providing an IPTV movie reservation service, further comprising the step of managing the subscription and termination for the movie ticketing service and managing the member information. The method according to claim 11, A method for providing an IPTV movie booking service further comprising the step of processing the charge for the movie booking service for each subscriber. A method of receiving an IPTV movie booking service, (a) transmitting subscriber member information to the subscriber management system for use of the movie booking service; (b) receiving an EPG including broadcast video and audio signals transmitted from the IPTV service system in a multicasting manner, data broadcasting data including text information or movie still images related to a movie, and a movie reservation channel; (c) if a movie booking service menu is selected using an electronic program guide (EPG), transmitting an authentication request message for using the movie booking service to a personalization authentication server; (d) receiving an authentication ticket from the personalization authentication server through a return pass (RP) server system, and transmitting an authentication ticket including a set-top box ID and subscriber information to a movie booking system; (e) transmitting to the media management system (MOC) an A / V content request message relating to a movie reservation including location information of the user terminal; (f) receiving, from the media management system (MOC), URL information of a COD server of a local node storing A / V content related to movie reservation through the return pass server system; (g) the movie booking client accessing the local node's COD server to receive A / V content related to the movie booking; (h) transmitting a movie booking request message including location information of a user terminal to a movie booking system through the return pass server system; And (i) receiving a movie booking completion message from the movie booking system; How to receive an IPTV movie booking service comprising a. The method of claim 20, The movie reservation information includes a reserved movie name, a reserved theater, a viewing date, a reservation time, a reservation number, and a price information. The method of claim 20, Step (i), Method of receiving an IPTV movie booking service, characterized in that using any one of the credit card payment, bank transfer payment, mobile phone bill payment, or telecommunications company bill payment as the payment method for the movie booking. The method of claim 20, (j-1) transmitting a movie search message including location information of the user terminal to the movie booking system; And (j-2) receiving the movie information retrieved from the movie booking system to the user terminal; The method of receiving an IPTV movie booking service further comprising. The method according to claim 23, The location information of the user terminal receives a set-top box ID, subscriber information method for receiving an IPTV movie booking service. The method of claim 20, and (k) scraping and storing the received movie contents and movie booking information in a My Page. The method of claim 20, (l) transmitting the stored movie contents and movie booking information to a mobile phone number or e-mail of a person who will watch the movie together. The method of claim 20, and (m) after watching the movie, inputting a comment on the movie rating and a movie rating to post on a bulletin board. Computer or IP set-top box or portable terminal, (a) transmitting subscriber member information to a subscriber management system for use of a movie booking service; (b) a function of receiving an EPG including broadcast video and audio signals transmitted from an IPTV service system in a multicast manner, data broadcasting data including movie information or movie still images, and a movie reservation channel; (c) if a movie reservation service menu is selected using an electronic program guide (EPG), a function of transmitting an authentication request message for using a movie reservation service to a personalization authentication server; (d) receiving an authentication ticket from the personalization authentication server through a return pass (RP) server system and transmitting an authentication ticket including a set-top box ID and subscriber information to a movie booking system; (e) a function of transmitting an A / V content request message related to a movie reservation including address information of a user terminal to a media management system (MOC); (f) receiving, from the media management system (MOC), URL information of a COD server of a local node storing A / V content related to movie reservation through the return pass server system; (g) a movie booking client accessing a COD server of the local node to receive A / V content related to a movie booking; (h) transmitting a movie booking request message including location information of a user terminal to a movie booking system through the return pass server system; And (i) receiving a movie booking completion message from the movie booking system; A computer-readable recording medium having recorded thereon a program for realizing this.

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