KR100835362B1 - Sever for Providing Mobile Multimedia Contents - Google Patents

Abstract

The present invention relates to a wireless multimedia content service method, wherein a multimedia content provider modularizes a multimedia content delivery unit (MCDU) into a multimedia content produced in a D / B, and stores multimedia content for a wireless terminal. Establishing a Multimedia Contents Delivery Policy (MCDP), wherein the multimedia content provider streams or downloads and transmits the MCDU according to the MCDP when the wireless terminal requests the multimedia content provider to transmit the multimedia content. At the end of the transmission of the MCDU, the multimedia content provider downloads the multimedia contents selection interface (MCSI) to the wireless terminal according to the MCDP, selects and transmits the multimedia contents to be transmitted next. It includes a step or the like.

Wireless multimedia content, streaming, wireless terminals

Description

Wireless Multimedia Content Provision Server {Sever for Providing Mobile Multimedia Contents}

1 is a simple block diagram of a multimedia content scenario configuration diagram of a single story by combining MCDUs transmitted to a wireless terminal.

2 is a simple block diagram for a multimedia service that dynamically completes a story in a combination of MCDUs.

3 is a simple flowchart illustrating a process of transmitting an MCDU to a wireless terminal requesting transmission of multimedia content.

4 is a simple flowchart of a process of transmitting a next MCDU selected by the wireless terminal.

<Description of main parts of drawing>

200: multimedia content provider 205: MCDU database

210: MCDU extraction unit 215: MCDP database

220: MCDP processing unit 225: MCSI processing unit

230: streaming server 235: mobile communication system

240: wireless terminal

The present invention relates to a mobile multimedia contents service method, and to a wireless multimedia contents including a scenario, such as a movie, a drama, and an animation that can be output to a wireless terminal through a wireless and mobile communication system. After the multimedia content provider modulates the multimedia content into a multimedia content delivery unit (MCDU) according to the multimedia content receiver, the multimedia content provider provides a multimedia content delivery policy (Multimedia Contents Delivery Policy; The multimedia content provider and the wireless terminal interact with each other by using a multimedia contents selection interface (MCSI) that is downloaded to the wireless terminal after the MCDP) and the MCDU are transmitted to the wireless terminal. It transmits the MCDU dynamically selected by the wireless terminal through a ctive process to the wireless terminal, and combines the transmitted MCDU as described above, and is not entertained by the user of the wireless terminal through multimedia contents consisting of various events and endings. It is to provide a user-oriented wireless multimedia content service method optimized for the environment.

A wireless terminal is a handheld based call device with enhanced portability and mobility, and includes a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), and a PHS. (Personal Handyphone System), PDA (Personal Digital Assistant), and smart phones (Smart Phone) and the like includes all kinds of wireless and mobile communication terminals.

In particular, since most wireless terminals are handheld-based call devices using wireless or mobile communication as described above, the voice call function is basically provided, and the voice call channel for voice call and wireless data communication for data communication are provided. Includes all of them.

However, most wireless terminals do not simultaneously perform voice calls and data communications. That is, the wireless data communication function is not provided during the voice call, and conversely, the voice call function is not provided during the wireless data communication. If the wireless data communication is forcibly attempted during the voice call, the voice call is disconnected. If the voice call is forcibly attempted during the wireless data communication, the wireless data communication is disconnected. Due to the above features, the reliability of the communication of the wireless terminal including both the voice call channel and the wireless data communication channel is not secured.

In addition, the mobility of the wireless terminal provides the feature that the voice call and the wireless data communication channel are disconnected when the wireless terminal enters the shaded area while moving. That is, when the wireless terminal enters the shadow area, the voice call channel and the wireless data communication channel provided to the wireless terminal are disconnected. The mobility of the wireless terminal as described above does not secure the reliability of the communication of the wireless terminal.

On the other hand, in the wireless Internet, a wireless architecture, technology, and wireless, in which a wireless terminal supporting a wireless Internet protocol is connected to a server on a network using wireless or mobile communication to provide data communication or Internet service, etc. The service refers to a mobile service, and the like, connects a wireless terminal on a wireless or mobile communication with a server on a network through a gateway or a proxy server that performs a buffer function between the wireless communication and the network.

Such wireless Internet initially provided only poor services centered on text and black and white images through wireless Internet protocols such as WAP (Wireless Application Protocol) or ME (Mobile Explorer), but recently improved wireless terminal performance and IMT-2000 service. With the advent of high speed mobile communication systems, various multimedia content services, which were not possible in the past, can be provided.

However, the portability of the wireless terminal places a lot of restrictions on the multimedia content service through the wireless Internet. In particular, the miniaturization of the wireless terminal imposes a limitation that the screen of the wireless terminal must be smaller than the size of the wireless terminal, and the weight reduction imposes a lot of restrictions on the high-quality sound output through the wireless terminal. In spite of the above limitations and disadvantages of wireless, if a multimedia content service such as an existing broadcast or a movie is provided, it is obvious that a large number of users of wireless terminals will be ignored. As a result, in the wireless, only the design and production of the multimedia content and the service are provided in a form suitable for the wireless so that both the provider and the user can obtain satisfactory results. In other words, for successful wireless multimedia contents service, it is necessary to maximize the interactive function that cannot be provided by existing broadcasting or movies, and to modularize the content so that it can be sufficiently serviced even in wireless where communication reliability is not guaranteed. do.

An object of the present invention to solve the above problems is to transmit the MCDU dynamically selected by the wireless terminal to the wireless terminal through the interactive process of the multimedia content provider and the wireless terminal, the MCDU transmitted as described above To provide multimedia contents consisting of various events and endings to the wireless terminal user.

The present invention relates to a wireless multimedia content service method, wherein a multimedia content provider modulates a multimedia content produced by modularization into a multimedia content delivery unit (MCDU) and stores the multimedia content in a D / B. Establishing a multimedia contents delivery policy (MCDP), when the wireless terminal requests the multimedia contents provider to transmit the multimedia contents, the multimedia contents provider streams or downloads the MCDU according to the MCDP. Transmitting the multimedia content selection interface (MCSI) to the wireless terminal according to the MCDP, and then selecting and transmitting the next multimedia content. Includes steps and the like.

According to the present invention, the multimedia content refers to all kinds of video proceeding in a story-telling manner, such as movies, dramas, and animations, and the multimedia content is produced in MCDU units in which one event proceeds according to the selection of the audience of the multimedia content. do. The MCDUs are combined in various cases by the MCDP and MCSI. The combined MCDUs form one story, and the stories reach various endings according to the combination method of the MCDUs.

The multimedia content delivery unit (MCDU) is multimedia content transmitted from the multimedia content provider to the wireless terminal according to the MCSI decision. The multimedia content provider modularizes the multimedia content into MCDUs from the work and production stage of the corresponding multimedia content scenario. The MCDU contains the contents of an event selected by the multimedia content receiver through the MCSI.

The multimedia content selection interface (MCSI) is a user interface that is downloaded from the multimedia content provider to the wireless terminal in order to allow the wireless terminal to select a next event after transmission of the specific MCDU from the multimedia content provider to the wireless terminal is completed. The MCSI to be downloaded depends on the characteristics of the wireless terminal user and the MCDP information.

The Multimedia Contents Delivery Policy (MCDP) defines a method of transmitting and outputting MCDUs to a wireless terminal and a method of downloading MCSI to a wireless terminal and selecting the next event. By combining the various cases according to the selection of the case, the MCDU combined as described above forms a story optimized for the multimedia content audience.

1 is a simple block diagram of a multimedia content scenario diagram in which a multimedia content provider transmits MCDUs to a wireless terminal through MCDP and MCSI, and combines the transmitted MCDUs to form a story.

The multimedia contents scenario includes a multimedia contents introduction unit, an MCDU including contents of an event progression, and an MCSI for selecting an event to proceed next through a wireless terminal.

The multimedia content introduction unit introduces brief contents of the multimedia content serviced by the wireless terminal and starts the service, and is a MCDU that is commonly transmitted to all the wireless terminals, that is, all the multimedia content receivers.

In particular, before or while the multimedia content introduction unit is transmitted to the wireless terminal, the multimedia content provider refers to the HLR / VLR of the mobile communication system to obtain personal information such as gender and age of the wireless terminal user, and the CRM ( Customer Relationship Management) After acquiring various CRM information such as the propensity and interests of the multimedia content recipients from D / B, referring to MCDP, selecting the MCDU corresponding to the scenario optimized for the wireless terminal user, At the same time as the introduction transmission is completed, the selected MCDU is transmitted.

For example, if the scenario of multimedia content is that an ordinary woman succeeds with the help of a wealthy man, while the multimedia content introduction part is output from the multimedia content provider to the wireless terminal, the multimedia content provider is the HLR / VLR of the mobile communication system. Check whether the gender of the wireless terminal user is male or female, and whether the age is 10, 20, or 30, as well as the corresponding multimedia by referring to CRM D / B After confirming the field of interest of the content recipient, the multimedia content optimized for the wireless terminal user is selected and transmitted. That is, if the multimedia content recipient is a female in her 20s, the multimedia content is selected in the scenario A corresponding to the scenario in which the female leads the story about the same story, and then the MCDU-A of the scenario A is completed. Send to the wireless terminal.

As described above, if the MCDU-A corresponding to scenario A optimized for the wireless terminal user is selected and transmitted to the wireless terminal by the multimedia content provider, the multimedia content provider may select the next MCDU to be transmitted at the same time as the transmission of the MCDU is completed. Send MCSI-A to the wireless terminal.

When the MCSI-A is downloaded to the wireless terminal, the wireless terminal user selects an upcoming event (MCDU-Ab) through the MCSI-A, and the multimedia content provider transmits the MCDU-Ab selected by the wireless terminal user to the wireless terminal. .

According to Figure 1, the transmission of the MCDU and the MCDU selection process through the MCSI is carried out through the MCDP established in the multimedia content provider, it is repeated until the ending A-3 is transmitted to combine the stories of the multimedia content.

For the above process, the multimedia content provider acquires CRM information of the corresponding wireless terminal user in the process of selecting the MCDU through the MCSI. That is, by acquiring which event the wireless terminal user wants to proceed with the story, and which goods and places in the story are sensitive to, various CRM information about the wireless terminal user is obtained.

In addition, according to FIG. 1, different story endings are reached according to the method of the wireless terminal user selecting the MCDU through the MCSI, and successful ending and failing ending exist in the ending reached by the wireless terminal user.

With regard to the ending of the multimedia content as described above, if the ending A-3 reached by the wireless terminal user is a successful ending, the multimedia content provider may automatically apply for the event to the wireless terminal user, or may receive various benefits such as mileage or communication fee discount. By providing a wireless terminal user frequently uses the multimedia content, it is motivated to repeatedly access the multimedia content of the same scenario.

Hereinafter, the features of the present invention will be described in detail with reference to the accompanying drawings. However, the following drawings and descriptions are for representative methods among various methods for properly describing the present invention, and the present invention is not limited only to the following drawings and descriptions.

The present embodiment relates to a case where the multimedia content provider streams the MCDU to the wireless terminal through the streaming server, and the method of transmitting the MCDU to the wireless terminal by the multimedia content provider is not limited to streaming only.

2 is a diagram for a multimedia service in which a multimedia content provider 200 streams an MCDU according to an MCDP, and dynamically completes a story using a combination of MCDUs through a process in which multimedia contents interact with a wireless terminal 240 through MCSI. It is a simple block diagram.

The multimedia content provider 200 may be a content provider on a wired or wireless Internet or a multimedia service system in a mobile communication system. The multimedia content provider 200 may be a MCDU D / B 205 and an MCDU extractor 210 for MCDU streaming. And the MCDP D / B 215, the MCDP processing unit 220, and the MCSI processing unit for providing the multimedia content provider 200 to interact with the wireless terminal 240 through the MCSI to provide a combination of user-centered stories. 225).

The MCDU D / B 205 is a D / B in which an MCDU produced according to the multimedia content scenario shown in FIG. 1 is stored. The multimedia content scenario is different depending on the gender, age, and hobbies or interests of the multimedia content recipients. The main character consists of a plurality of scenarios in which the story progresses, and each scenario consists of a plurality of events according to the story development method and the order of progress. In particular, each event consists of one MCDU, and the MCDU D / B 205 is a D / B which stores the MCDU as described above.

The MCDU extractor 210 extracts each MCDU stored in the MCDU D / B 205, and the MCDU extracted by the MCDU extractor 210 streams multimedia content for the wireless terminal 240. It is delivered to the streaming server 230 in charge of.

The streaming server 230 is a server that is mounted inside the mobile communication system 235 or close to the mobile communication system 235 in order to seamlessly transmit high-speed multimedia content. The streaming to the wireless terminal 240 through).

The MCDP D / B 215 is a D / B that stores information for providing the MCDU to the wireless terminal 240. The information stored in the MCDP D / B 215 includes the gender, age, and age of the wireless terminal user. Scenarios of multimedia contents to be provided according to hobbies and interests and types of MCDUs are stored. MCSI D / B also provides MCSI for user-oriented multimedia contents story by interacting with multimedia contents and wireless terminal 240. 215 is stored.

The MCDP processing unit 220 establishes the MCDP for the MCDUs in the stage where the MCDUs are generated by the multimedia provider, and the MCDU according to the MCDP stored in the MCDP D / B 215 by the MCDU extractor 210. Extracts the MCDU from the D / B 205, and extracts the MCSI stored in the MCDP and delivers the MCDU to the MCSI processor 225 at the time when the MCDU is transmitted to the wireless terminal 240. .

The MCSI processor 225 may select the next MCDU from the MCDUs transmitted from the MCDP D / B 215 through the MCDP processor 220 in the step of completing the transmission of the specific MCDU to the wireless terminal 240 by the multimedia content. The MCSI extracts and downloads the MCSI to the wireless terminal 240, and when the wireless terminal 240 determines the next MCDU to be transmitted through the downloaded MCSI, the MCDU processor 220 and the MCDU extractor 210 transmit the next MCDU. Extracts and performs a role of requesting delivery to the streaming server 230.

3 shows that the multimedia content provider 200 prepares multimedia contents consisting of MCDUs, stores them in the MCDU D / B 205, establishes MCDPs, generates MCSI for each MCDU, and then transmits multimedia contents. A simple flowchart of a process of transmitting an MCDU to a requesting wireless terminal 240 is shown.

As shown in FIG. 1, the multimedia content provider 200 produces multimedia content in the form of an MCDU through the interaction between the multimedia content provider 200 and the wireless terminal 240 in the form of an MCDU (300). 305, the MCDU stored as described above is given by the interaction of the multimedia content provider 200 and the wireless terminal 240, the story development method and the sequence of events, and the wireless terminal user's The MCDP is established 310 and dynamically stored in the MCDP D / B 215 according to the feature.

In the step of transmitting each MCDU from the multimedia content provider 200 to the wireless terminal 240, the MCSI for supporting the interaction between the multimedia content provider 200 and the wireless terminal 240 may be generated ( 315) After interworking with each MCDU, it is stored in the MCDP D / B 215 (320).

When the multimedia content in the form of MCDU is stored in the multimedia content provider 200 through the above process, and the MCDP and MCSI for the multimedia content are generated, the multimedia content provider 200 may be configured as described above from the wireless terminal 240. In operation 325, it is determined whether the transmission of the stored multimedia content is requested. If the multimedia content transmission request is confirmed from the wireless terminal 240 (330), the multimedia content provider 200 extracts personal information of the wireless terminal user through the HLR / VLR of the mobile communication system 235 (335). On the contrary, if the MCDU is stored and the request for the transmission of the multimedia content is not confirmed from the wireless terminal 240 even after the MCDP and the MCSI are generated, the multimedia content provider 200 confirms the multimedia content transmission request from the wireless terminal 240. Wait until

If the multimedia content transmission request is confirmed from the wireless terminal 240, and the multimedia content provider 200 extracts the personal information about the user of the wireless terminal, the MCDU extractor 210 extracts the multimedia content from the MCDU D / B 205. Extract the introduction of the transmission to the wireless terminal 240 through the streaming server 230 (340).

When the transmission of the multimedia content introduction unit to the wireless terminal 240 is completed (345), the MCDU extraction unit 210 of the multimedia content provider 200 may extract the wireless terminal user extracted from the HLR / VLR of the mobile communication system 235. The first MCDU to be transmitted to the wireless terminal 240 is extracted by referring to the personal information and the MCDP stored in the MCDP D / B 215 (350). In operation 355, the extracted MCDU is streamed to the wireless terminal 240 through the streaming server 230.

4 shows that after the first MCDU is transmitted from the multimedia content provider 200 to the wireless terminal 240, the multimedia content provider 200 is stored in the MCDP D / B 215 at the end of transmission of the corresponding MCDU. By downloading the MCSI and interacting with the wireless terminal 240, a simple flow diagram of a process for the wireless terminal 240 to select and then transmit the MCDU.

When the currently selected MCDU is transmitted to the wireless terminal 240 (400), the multimedia content provider 200 checks whether the transmission of the MCDU currently being transmitted to the wireless terminal 240 through the streaming server 230 is completed (405). ). If the transmission is not completed, the MCDU waits until the transmission is completed, but if the transmission of the MCDU from the multimedia content provider 200 to the wireless terminal 240 is completed (410), the multimedia content provider 200 is a wireless terminal ( The MCSI interworked with the MCDU transmitted to the terminal 240 is extracted and downloaded to the wireless terminal 240 (415).

When the MCSI is downloaded to the wireless terminal 240, the wireless terminal 240 and the wireless terminal user select the next MCDU to be transmitted from the multimedia content provider 200 to the wireless terminal 240 through the MCSI (420). Then, the MCSI transmits the MCDU information selected by the wireless terminal user to the multimedia content provider 200 (425), and the multimedia content provider 200 extracts the MCDU selected by the MCSI from the MCDU D / B 205 (430). .

If the MCDU to be transmitted next is normally extracted in step 435, the multimedia content provider 200 transmits the extracted MCDU to the streaming server 230 (440), and the streaming server 230 transmits the MCDU to the wireless terminal. Repeat the above process to transmit to 240.

However, if the multimedia content provider 200 fails to extract the MCDU (445), the multimedia content provider 200 checks whether the MCDU has reached the end of the multimedia content (450). If the multimedia content has reached the end (455), the multimedia content provider 200 provides the wireless terminal user with an opportunity to automatically enter the event on the wired or wireless Internet or receive various discounts (460). On the contrary, if the MCDU has not been extracted and the end of the MCDU has not been reached, the wireless terminal user repeats a process of selecting another MCDU to be transmitted from the multimedia content provider 200 to the wireless terminal 240 through MCSI.

According to the present invention, a multimedia content provider and a wireless terminal are interactively transmitted, and the MCDU dynamically selected by the wireless terminal is transmitted to the wireless terminal. By providing the multimedia contents to the wireless terminal user, there is an advantage that can provide a user-oriented wireless multimedia content service that is fun and optimized for the wireless environment without being neglected by the wireless terminal user, and in selecting the MCDU of the client using the service By acquiring the information data according to this, there is an advantage of obtaining client CRM information through wireless communication.

Claims (3)

In the wireless multimedia content providing server, A multimedia content delivery unit extraction unit configured to extract a first multimedia content delivery unit to be transmitted to a mobile phone for multimedia content request, and then process the extracted first multimedia content delivery unit to be streamed to the mobile phone through a streaming server; And And a multimedia content selection interface processor configured to provide a second streaming target multimedia content selection interface to the mobile phone at the end of streaming of the first multimedia content delivery unit. The wireless multimedia content providing server, And a customer relationship management (CRM) information of the mobile phone user by using the multimedia content selection information of the mobile phone user through the multimedia content selection interface. delete The method of claim 1, wherein the multimedia content, Wireless multimedia content providing server comprising a plurality of multimedia content having at least two scenarios.

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