KR100817581B1 - Contents service system by using message service and server system and operating method thereof - Google Patents

Abstract

The present invention relates to a content service system, a server system, and an operation method. When using a content service by a mobile terminal, a text message or a multimedia message client is driven, and a special number and a song number are input to a server system in a receiving number area. Transmitting process; A request process for checking a playback specification of the portable terminal by a server system, generating a multimedia message with the contents of the playback standard, and transmitting an INVOKE message to the portable terminal; The mobile terminal provides the generated multimedia message when the mobile terminal responds to the INVOKE message, and includes a process of playing the content by the multimedia message client driven by the mobile terminal. Has a regenerating effect.

 Content, Streaming, Multimedia Messages, Text Messages, INVOKE

Description

CONTENTS SERVICE SYSTEM BY USING MESSAGE SERVICE AND SERVER SYSTEM AND OPERATING METHOD THEREOF}

1 is a functional configuration diagram of a content service providing system according to the present invention;

2 is a flowchart illustrating a method for registering content in a content service providing system according to the present invention;

3 is a flowchart illustrating a method of operating a content service providing system according to the present invention;

4 is a functional configuration diagram of a server system according to the present invention;

5 is a flowchart illustrating a method of operating a server system according to a first embodiment of the present invention;

6 is a flowchart illustrating a method for operating a server system according to a second embodiment of the present invention.

          ** Description of the symbols for the main parts of the drawings **

100: portable terminal 110: mobile communication network

120: public network 130: server system

140: character server 150: MMS server

160: content server 170: CP server

180: terminal information server

The present invention is to select and play content using a text message service and a multimedia message service of a mobile communication system, and more particularly, to a content service system and a server system and a method for operating and selecting content by inputting a song number or title. It is about.

In general, there is a method of listening to or playing music contents using a CD player, a recorder, and the like. However, such a method is limited to those contained in a media such as a CD or a tape owned and can be enjoyed. This is also the same.

In addition, when traveling with a travel, such as the number of media that can be carried is limited, it was difficult to enjoy a variety of music.

Some of these problems are miniaturized MP3 devices, which record and listen to a variety of music using semiconductor memories such as RAM.

However, even in such a small MP3 device, the size of the semiconductor memory that can be embedded is limited, thereby limiting the number of music that can be recorded.

In addition, the MP3 function for listening to music is added due to the advancement of the mobile terminal, the development of technology, and the like, and the music is listened to using this function.

Such a mobile terminal is for a real-time voice communication service, but since communication costs are relatively high, a message service that is simply delivering contents to be delivered and relatively low in communication costs has been activated.

These message services include a text message service (SMS) using text and a multimedia message service (MMS) using multimedia including video signals.

Even in such a mobile terminal, the number of MP3 music files that can be stored is limited by the limitation of the memory capacity.

In addition, a portable terminal (WAP) technology for wirelessly connecting to the Internet in a mobile state has been introduced.

There is also a method of accessing a content service provider using a portable terminal's swap function and receiving and playing a selected music file.

By using the communication function of such a mobile terminal, the user can access a server of a music site of the Internet or a mobile communication service provider or a service provider providing music contents, and select and download desired music files.

However, this method requires a lot of time because it connects to a server of a music site provided by a content provider through a wirelessly connected Internet, navigates to a menu, selects a music file by browsing, and listens to the desired music. There is inconvenience in using such as being.

There is a method of receiving a music file selected from such a server, a download method and a streaming method.

The download method is a method of playing after all selected music files are received, and the streaming method is, if a predetermined size of data is provided before all the music files are provided, the remaining part is continuously played. It is a way of receiving.

This streaming method has a very fast time to connect to a music server, select and provide a music file, and play the requested music. However, in the case of a slow data transmission due to a communication line or the like, it is discontinuously. Playback is possible.

In general, you know the title of the music you prefer to listen to.

Therefore, regardless of the limited memory size of the mobile terminal, there is a need to develop a technology to listen to the selected music by using a message service and simply input a preferred title.

An object of the present invention is to provide a content service system, a server system, and a method of operation using a message to receive a corresponding music file, since a song number of a preferred music is input using a message service of a mobile terminal.

The present invention devised to provide the above and the object, the mobile phone for applying the content to the server system by inputting a special number and song number in the recipient number area of the text message or multimedia message, and playing the multimedia message containing the content; terminal; A mobile communication network which receives a request for designating content as a text message or a multimedia message from the portable terminal, transmits the requested signal to the server system through a set path, and delivers the contents provided from the server system to the portable terminal; The present invention provides a configuration that includes a server system that receives a content providing request signal from a mobile communication network, generates a multimedia message of contents conforming to a playback standard of a confirmed mobile terminal, and transmits the multimedia message to the mobile terminal.

In addition, the present invention devised to provide the above object, in the case of using the music content service by the mobile terminal, the server system by driving a text message or multimedia message client and entering a special number and song number in the receiving number area; Transferring to; A request process for checking a playback specification of the portable terminal by a server system, generating a multimedia message with the contents of the playback standard, and transmitting an INVOKE message to the portable terminal; When the mobile terminal responds to the INVOKE message, the mobile terminal provides the generated multimedia message, and presents a configuration including playing the content by the multimedia message client driven by the mobile terminal.

In addition, the present invention devised to provide the above object, to detect and analyze the prefix of the special number from the recipient number area of the text message transmitted by the mobile terminal to check the URL to be routed and deliver the text message to the content server A character server; A content server for analyzing a text message, checking a content reproduction standard of the portable terminal, searching for the selected content by the reproduction standard, generating a multimedia message, and providing the MMS server to request transmission to the portable terminal; An MMS server analyzing the multimedia message requested to be transmitted from a content server, requesting the text server to transmit an INVOKE message, and providing the multimedia message by request of the mobile terminal; According to a request of a content server, a configuration including a terminal information server for providing content reproduction standard information of the mobile terminal is presented.

In addition, the present invention devised to provide the above object, by providing a special number for specifying the service and the song number for specifying the content in the recipient number area from the mobile terminal running the text message client by the text server Inputting a text message; Analyzing a prefix number included in a special number of a text message by a text server, checking a URL to be routed, and transmitting the text message to a connected content server; Analyzing a text message provided by a content server, checking playback specification information of the mobile terminal, converting the searched content into a multimedia message, and requesting the MMS server to transmit the multimedia message to the mobile terminal; The present invention provides a configuration including a process of reproducing a multimedia message transmitted by a request of the mobile terminal, which analyzes a message by an MMS server and checks an INVOKE message.

In addition, the present invention devised to provide the above object is to analyze the multimedia message transmitted from the client of the mobile terminal to confirm the mobile terminal number, and to check the playback specification to transmit the generated multimedia message to the mobile terminal MMS server; A terminal information server providing content reproduction standard information of the portable terminal at the request of an MMS server; A text server for transmitting an INVOKE message to receive a multimedia message to the mobile terminal at the request of an MMS server; A content server that searches for and provides content selected by a request of the MMS server with a specified playback standard; The CP server providing a source file of various content information is provided at the request of the content server.

In addition, the present invention devised to provide the above object, the process of inputting a multimedia message recorded with a special number and song number in the recipient number area from the mobile terminal running the multimedia message client by the MMS server; Analyzing a service designation special number, a mobile terminal number and a content designation song number information from a multimedia message, confirming a playback specification, and generating a searched content as a multimedia message; Notifying the mobile terminal of an INVOKE message to receive a multimedia message by a text server; The present invention provides a configuration including a process of operating a multimedia message client by a mobile terminal and requesting a multimedia message to play content.

Hereinafter, according to the present invention having the above configuration, a music service providing system, a server system and an operation method will be described in detail with reference to the accompanying drawings.

1 is a functional configuration diagram of a content service system according to the present invention, FIG. 2 is a flowchart illustrating a method for registering content in a content service system according to the present invention, and FIG. 4 is a flowchart illustrating a method of operating a content service system, FIG. 4 is a functional diagram of a server system according to the present invention, FIG. 5 is a flowchart of a server system operating method according to an embodiment of the present invention, and FIG. Flowchart of a server system operation according to another embodiment of the present invention.

In describing the present invention by way of example, unnecessary descriptions of contents that are well known in the art and are not directly related to the description will be omitted, and thus the description will be more clearly transmitted without obscuring the subject matter.

Referring to Figure 1, the content service system according to the present invention, a mobile terminal 100 for applying for content by inputting a special number, song number in the recipient number area of the text message or multimedia message; A mobile communication network 110 for switching and transmitting a content request message and a multimedia message including content to a set path; A public network 120 for setting a path with another communication network or server system under control; It is composed of a server system 130 for generating and providing the content requested by the text message or multimedia message as a multimedia message in accordance with the playback standards.

The portable terminal communicates with a desired counterpart in a mobile state immediately by wireless connection, and various additional services have been developed and provided to be used for other purposes when not directly used for communication.

There are many kinds of such additional services, and in particular, services for providing contents such as music and video are activated.

As the number of value-added services increases, the mobile terminal has a very complicated problem of accessing a server providing content through a WAP, selecting a corresponding menu, and searching and specifying and requesting desired content. .

Therefore, the present invention relates to a technology for easily applying for the selected content by inputting a special number and a song number previously confirmed, and receiving the content by streaming to listen to the video on demand (VOD).

This special number is a number for identifying a content providing service, and the music number is a unique code number for designating music in the case of music content.

In one example, the special number is assigned five digits for PREFIX and five digits for the service number.

In addition, a song name or title may be entered instead of the song number.

In order to receive such content, it must be registered first, and thus, a content registration method will be described with reference to FIG. 2.

CONTENTS PROVIDER (CP) providing the content receives a CP code for distinguishing the CP operator from the corresponding manager when the content is to be registered in the server system 130 (S100).

The CP operator accesses the server system 130 through the web page through the Internet and registers various contents (S110).

The server system 130 automatically generates and assigns a content code to each registered content, and records and manages it together with a database DB including content information such as a title, a playing time, and a singer (S120).

That is, the database for contents of the server system includes CP code information for identifying a business operator, content information including information such as a title, a play time, and a singer, a content code (hereinafter referred to as a song number) as a registration number, and a file as content contents. This is recorded and stored in the associated state.

In the present invention, in order to use the content registered and managed in this way, a song number, a title, and a special number which is a service division number that can use the content, a WAP page, a Web page, or an offline Make sure you know in advance by using a booklet or the like at (OFF-LINE).

When the content corresponding to the previously obtained content information is to be viewed, the text message client of the mobile terminal 100 is driven or the multimedia message client is driven.

In the text message or multimedia message, there is an area for inputting information of the other party to be transmitted and received, that is, a recipient number area. In the present invention, a special number and a song number are input in such a recipient number area. It is a technology that enjoys receiving by streaming method.

The mobile terminal 100 is a text message (SMS) or a multimedia message (MMS) to specify the content and request to provide a signal, the mobile communication network 110 and the public network 120 via the server system 130 is transmitted to do.

Since the server system 130 detects the PREFIX number by analyzing the special number, the server system 130 checks the URL for providing the content, that is, information to route to the area where the content input by the CP operator is recorded.

In this way, the server system 130 providing the content searches for the playback standard of the mobile terminal 100 and checks whether the streaming function is supported or not.

If streaming is supported, URL information for requesting streaming of the specified content is provided. If streaming is not supported, the content is provided as a binary file.

In this way, the URL information or the content information based on the binary file is generated and recorded in a multimedia message and delivered to the mobile terminal as an INVOKE message.

The INVOKE message is a text message (SMS), which is a notification message to be downloaded because the requested content is prepared as a multimedia message.

The mobile terminal 100 checks the INVOKE message, and if the multimedia message client is not driven, drives the multimedia message client and requests the server system to transmit the multimedia message including the content.

In this case, when the mobile terminal 100 supports the streaming function, since the multimedia message includes URL information, the mobile terminal 100 accesses the corresponding URL and receives and plays the content by streaming.

In addition, when the portable terminal 100 does not support the streaming function, since the multimedia message includes content information consisting of binary files, the portable terminal 100 receives and reproduces the content information.

This process will be described in detail with reference to FIG. 3.

For example, when the mobile terminal 100 intends to use a music content service (S200), a text message (SMS) or a multimedia message (MMS) client (CLIENT) is driven (S210).

The client driven in the mobile terminal 100 has a receiver number input area for transmitting a corresponding message. The client number is input to the server system 130 by inputting a previously identified special number and song number of the content to be listened to. Transmit (S220).

The server system 130 detects the number of the mobile terminal 100 including the special number and the song number from the message, and confirms the content reproduction standard information using the detected mobile terminal number (S230).

The playback standard information is analyzed to determine whether the mobile terminal 100 supports the streaming function or not.

The server system 130 searches for the designated music content as suitable for the confirmed reproduction standard information by the detected song number analysis, and generates a multimedia message using the found content (S240).

Since the server system 130 transmits the INVOKE message to the mobile terminal 100, the server system 130 notifies that the multimedia message generated from the content is ready (S250).

When the mobile terminal 100 notified of the INVOKE message requests the provision of the multimedia message, the server system 130 transmits the multimedia message to the mobile terminal 100, thereby providing the content (S260).

At this time, there is a difference in the multimedia message to be transmitted, depending on the playback standards, for example, in the case of a mobile terminal 100 that supports the streaming function, a URL address for streaming content is provided, the mobile device does not support the streaming function If the terminal 100, a content file consisting of a binary file is provided.

Such a mobile terminal drives a multimedia message client to play provided content.

Referring to FIG. 4, the configuration of the server system 130 according to the first embodiment will be described. The information recorded in the text message receiver number area is analyzed to identify a prefix number and URL information to be routed. A text server 140 for transmitting an INVOKE message and controlling a routing table as a database under control; An MMS server 150 requesting a text server to send an INVOKE message and providing a multimedia message; A content server 160 confirming a playback standard of the mobile terminal and generating a multimedia message with the retrieved content; CP server 170 for providing a variety of source content files to the content server; A terminal information server 180 for providing reproduction standard information of the portable terminal; This configuration is included.

Referring to FIG. 5, a method of operating the server system 130 according to the first embodiment may include: receiving a special number and a song number from a mobile terminal by a text server; Analyzing the prefix number, identifying a URL to be routed, and delivering the input text message to the content server; Checking a playback standard and generating a multimedia message with the retrieved content; Providing contents as a multimedia message to a mobile terminal by an MMS server; It includes a configuration.

Hereinafter, with reference to the accompanying Figures 4 and 5, the server system and its operation method according to the first embodiment will be described in detail.

This first embodiment describes a case in which the mobile terminal requests to provide designated contents by using a text message service.

The text server 140 inputs a special number and a song number in an area for inputting a recipient number for receiving a text message by the mobile terminal 100 driving the text message client (ST100), and transmits the data by wireless transmission. Input through the mobile communication network (ST110).

Since the text server 140 parses and analyzes the input text message, it detects a special number and a song number, and analyzes the special number again, thereby detecting a PREFIX number.

Based on the PREFIX number, the URL information to be routed is confirmed (ST120).

In other words, the database is searched using the PREFIX value as the KEY value, so the URL information to be routed is checked.

In this way, the user accesses the content server 160 that can receive the content information designated by the song number, and transmits the received text message based on the identified URL information (ST130).

The content server 160, which has received the text message, analyzes the text message and thus checks the special number, the song number, and the unique number of the mobile terminal 100 (ST140).

Since the content server 160 searches for the terminal information server 180 using the unique number of the mobile terminal, the content server 160 checks the content reproduction standard information of the mobile terminal (ST150, ST160).

That is, the mobile terminal 100 checks whether the streaming function is supported or not.

Also, check whether the multimedia flash content function is supported or not.

Using the checked playback standard and the song number, the content server 160 searches (QUERY) the content database (DB) area to obtain content conforming to the playback standard (ST170).

In other words, the song content when the streaming function is supported brings URL information, and the song content when the streaming function is not supported gets binary file information.

In addition, when the flash function is supported, the multimedia content is a flash file, and when the flash function is not supported, an image file and a MIDI file having an SIS extension are imported.

In this case, the SIS file is a vector form including several images.

The content server 160, which has been searched in this way, conforms to the playback standard of the mobile terminal 100, uses contents designated or selected by the song number, and generates a multimedia message (ST180).

The multimedia message generation includes the standard fields defined in the 3GPP TS 22.140 standard, and includes headers such as a sender, a transmission date, a receiver, a subject, and a body by flash or image and MIDI.

The content server 160 requests the transmission by providing the generated multimedia message to the MMS server 150 (ST190).

At this time, the interworking protocol uses the MM1 protocol defined in 3GPP TS 22.140, and in the present invention, the SOAP method is used.

Since the MMS server parses and analyzes the header of the multimedia message, it checks the unique number of the mobile terminal (ST200).

After confirming the unique number of the mobile terminal 100, the MMS server 150 requests transmission of an INVOKE message informing the text server 140 that there is a multimedia message to be transmitted (ST210).

The INVOKE message automatically runs a client program of the mobile terminal 100 and includes parameters such as a URL to be connected after the driving.

Upon receiving the request, the text server 140 notifies the mobile terminal 100 of the INVOKE message (ST220).

The mobile terminal 100 checks the INVOKE message, drives the multimedia message client (ST230), and requests the MMS server 150 to transmit the multimedia message (ST240).

The MMS server 150 provides the multimedia message generated with the designated content to the mobile terminal 100 (ST250), and the mobile terminal 100 internally plays the STREAMING CLIENT or PLAYER to play it (ST260).

That is, if the mobile terminal supports the streaming function, only the URL information is provided, so that the streaming client is driven to access the provided URL and receive and play the corresponding content.

In addition, if the streaming function is not supported, a content file composed of binary files is provided and played.

Accordingly, the present invention of such a configuration uses a text message to quickly select and reproduce desired content.

In addition, referring to Figure 4, the configuration of the server system 130 according to the second embodiment, a text server 140 for transmitting an INVOKE message; MMS server 150 for detecting the number of the mobile terminal from the multimedia message, confirming the playback specification and transmitting the generated multimedia message to the mobile terminal; A content server 160 for searching for a selected content by a specified playback standard; CP server 170 for providing a source file of the content information; A terminal information server 180 for providing reproduction standard information of the portable terminal; This configuration is included.

The configuration of the server system according to FIG. 4 is similarly applied in the first embodiment and the second embodiment.

Referring to FIG. 6, a method of operating a server system according to a second embodiment of the present disclosure may include: inputting a multimedia message recorded with a special number and a song number from a mobile terminal by an MMS server; Checking a playback standard and generating a multimedia message with the retrieved content; Notifying the mobile terminal of the INVOKE message; Requesting and playing a multimedia message; It includes a configuration.

4 and 6, the server system and its operation method will be described in detail according to the second embodiment of the present invention.

The second embodiment describes a case in which the mobile terminal requests to provide designated contents using a multimedia message service.

The MMS server 150 inputs a special number and a song number in a region for inputting a receiver number to receive the multimedia message by the mobile terminal 100 driving the multimedia message client (ST300), and transmits the data wirelessly. To be input through the mobile communication network (ST310).

Since the MMS server 150 parses and analyzes the multimedia message, it detects a song number, a mobile terminal number, and the like (ST320),

Since the MMS server 150 searches for the terminal information server 180 using the confirmed mobile terminal number, the MMS server 150 checks the content reproduction standard information of the mobile terminal (ST330, ST340).

In this way, the MMS server 150 confirming the playback standard of the mobile terminal 100 controls the content server 160 to search for (QUERY) the content corresponding to the specified song number and conform to the playback standard (ST350), The search result is provided (ST360).

The content retrieved and provided in this manner is based on the reproduction standard and is URL information or content information by a binary file.

The MMS server 150 generates a multimedia message using the retrieved content information (ST370).

The MMS server 150 requests the text server 140 to transmit the INVOKE message informing the mobile terminal 100 of the generated multimedia message (ST380), and the text server 140 sends the mobile terminal 100 to the mobile terminal 100. The INVOKE message indicating that the multimedia message including the requested content information is prepared is transmitted to the mobile terminal 100 (ST390).

The mobile terminal 100, which is provided with the INVOKE message, sets the multimedia message client to an operational state (ST400) and requests the MMS server 150 to provide the multimedia message (ST410).

The MMS server 150 provides a multimedia message to the portable terminal (ST420), and the portable terminal 100 plays the selected content by driving a streaming client or a content player according to a playback standard ( ST430).

Accordingly, the present invention of such a configuration uses a multimedia message to quickly select and play desired content.

Although the present invention has been described in the embodiments as described above, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

According to the present invention having the above-described configuration, since a combination of a song number and a special number is input in a recipient number area of a text message or a multimedia message, there is a convenient effect of using for quickly requesting and playing desired content.

In addition, there is an industrial use effect to increase the competitiveness of the system operator by increasing the utilization rate by activating the operation of text messages and multimedia messages of the mobile communication system.

Claims (21)

A mobile terminal for requesting contents from the server system by inputting a special number and a song number in a text message or a recipient number area of the multimedia message, and playing the multimedia message including the contents; A mobile communication network that receives a request for designating a content by text or multimedia message from the portable terminal, transmits the signal to the server system through a set path, and transfers the contents provided from the server system to the portable terminal; A server system that receives a content providing request signal from the mobile communication network, generates a multimedia message of contents conforming to a playback standard of the mobile terminal, and transmits the multimedia message to the mobile terminal; Content service system configured to include. The method of claim 1, wherein the server system, Content service system comprising a plurality of servers of each function to provide the requested content through the message service of the mobile terminal in a confirmed playback standard, to generate and provide as a multimedia message, and to notify the INVOKE message . The method of claim 1, wherein the mobile terminal, And a request for inputting a special number, which is the content providing service number, and a song number, which is a content designation number, into a receiver message area of a text message service or a multimedia message service. When using the content service by the mobile terminal, the step of transmitting a text message or a multimedia message client to the server system by inputting the special number and song number in the receiving number area; A request process for checking a playback specification of the portable terminal by the server system, generating a multimedia message with the contents of the playback specification, and transmitting an INVOKE message to the portable terminal; Providing the generated multimedia message when the mobile terminal responds to the INVOKE message, and playing the content by the multimedia message client driven by the mobile terminal; Operation method of the content service system configured to include. The method of claim 4, wherein the transmission process, Determining whether to use a content service by accessing a server system by the portable terminal; When the mobile terminal uses a content service, driving a text message or a multimedia message service client; Inputting a special number and a song number into a reception number area of a client driven by the mobile terminal and transmitting the special number and song number to a server system; Method of operating a content service system, characterized in that consisting of a configuration comprising a. The method of claim 5, wherein the song number is, Operating method of a content service system, characterized in that the input is replaced with a title for distinguishing the content. The method of claim 4, wherein the request process, Checking a content reproduction standard of the portable terminal by the server system; Generating a multimedia message by searching for content suitable for a playback standard selected by the mobile terminal; Transmitting, by the server system, an INVOKE text message requesting reception of the multimedia message to the mobile terminal; Method of operating a content service system, characterized in that consisting of a configuration comprising a. A text server for detecting and analyzing a prefix of a special number from a recipient number area of a text message transmitted by the mobile terminal, checking a URL to be routed, and delivering the text message to a content server; A content server analyzing the text message to check a content reproduction standard of the portable terminal, searching for the selected content by the reproduction standard, generating a multimedia message, and providing the MMS server to request transmission to the portable terminal; An MMS server analyzing the multimedia message requested to be transmitted from the content server, requesting transmission of an INVOKE message to the text server, and providing the multimedia message at the request of the mobile terminal; A terminal information server providing content reproduction standard information of the portable terminal at the request of the content server; Server system that is configured to include. The method of claim 8, A CP server providing a source file of various content information at the request of the content server; Server system is configured to include more. The method of claim 8, wherein the content server, And providing the mobile terminal number identified by analyzing the text message to the terminal information server, generating a multimedia message with the content of the searched playback standard, and providing the multimedia message to the MMS server. The method of claim 10, wherein the content server, And analyzing the playback standard to search for the URL of the content if the streaming function is supported, and to search the binary file of the content if the streaming function is not supported. Inputting a text message provided by recording a special number for designating a service and a song number for designating a content in a receiver number area from a mobile terminal driving a text message client by a text server; Analyzing the prefix number included in the special number of the text message by the text server, checking a URL to be routed, and delivering the input text message to a connected content server; Analyzing the text message provided by the content server, checking the reproduction specification information of the mobile terminal, generating a multimedia message with the retrieved content, and requesting the MMS server to notify the mobile terminal that the multimedia message is ready; ; Analyzing the message by the MMS server and reproducing the multimedia message transmitted at the request of the mobile terminal which confirms the INVOKE message; Operation method of the server system configured to include. The method of claim 12, wherein the requesting process, Analyzing a text message provided from a text server by the content server, detecting a special number and a song number, and confirming the number of the mobile terminal and the selected content number; Requesting and receiving content reproduction standard information of the mobile terminal by providing the confirmed number to a terminal information server; Searching for a content suitable for the identified song number and playback standard; Generating a multimedia message of the content searched in accordance with the playback standard; Requesting an MMS server to transmit the multimedia message to the mobile terminal; Operating method of the server system comprising a. The method of claim 12, wherein the regenerating process, Checking the number of the mobile terminal by parsing and analyzing a header of the multimedia message requested by the MMS server; Requesting a text server for an INVOKE text message notification to allow the mobile terminal to receive the multimedia message; Notifying the mobile terminal of the INVOKE text message by the text server; The mobile terminal checking a INVOKE message and driving a multimedia message client for playing contents; Requesting the MMS server to transmit the multimedia message by the client; Providing the multimedia message to the mobile terminal by the MMS server; Playing the content provided in the multimedia message by the client of the mobile terminal; Operation method of the server system, characterized in that it is included. An MMS server for analyzing a multimedia message transmitted from a client of the portable terminal, checking the portable terminal number, and confirming a playback specification and transmitting the generated multimedia message to the portable terminal; A terminal information server providing content reproduction standard information of the portable terminal at the request of the MMS server; A text server transmitting an INVOKE message to the multimedia terminal to receive the multimedia message at the request of the MMS server; A content server that searches for and provides content selected by a request of the MMS server with a specified playback standard; A CP server providing a source file of various content information at the request of the content server; Server system that is configured to include. The method of claim 15, wherein the MMS server, Parsing the multimedia message to check the mobile terminal number and the content designation number, search the terminal information server to confirm the playback standard, and search the content server to receive content information suitable for the playback standard. Server system. The method of claim 15, wherein the content server, The server system, characterized in that configured to provide the URL information of the content if the playback standard supports streaming, and to provide a binary file of the content, if the streaming does not support streaming. Inputting, by the MMS server, a multimedia message in which a special number and a song number are recorded in a recipient number area from a mobile terminal which drives the multimedia message client;        Analyzing a service designation special number, a mobile terminal number, and a content designation song number information from the multimedia message, confirming a playback standard, and generating a searched content as a multimedia message;        Notifying the mobile terminal of an INVOKE message to receive a multimedia message by a text server;        Operating a multimedia message client by the portable terminal and requesting the multimedia message to play content; Operation method of the server system comprising a. The method of claim 18, wherein the generating process, Parsing and analyzing the multimedia message input by the MMS server, thereby detecting a service request special number, a number of the mobile terminal, and designation number information of the content; Checking the reproduction standard information of the mobile terminal by searching the terminal information server with the detected information; Searching for a content server based on the detected information and the checked reproduction standard and receiving a specified content; Generating a multimedia message from the retrieved content; Operation method of the server system, characterized in that it is included. The method of claim 19, wherein the content provided from the content server, If the playback standard supports streaming, the server is provided with the URL information to receive the content, if the playback standard does not support streaming, the server system operating method characterized in that the content is provided as a binary file . The method of claim 18, wherein the regeneration process, Setting a multimedia client into an operating state by a mobile terminal notified of an INVOKE text message from the text server; Requesting transmission of a multimedia message to an MMS server by the client; The MMS server providing the generated multimedia message at the request of a client; Analyzing, by the client, the multimedia message and playing the designated content; Operation method of the server system, characterized in that it is included.

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