KR100786809B1 - A method for suppling the main menu contents of the home shopping data broadcasting - Google Patents

Abstract

The present invention relates to a method of providing main menu contents of a home shopping data broadcast. When a data broadcast switch button disposed on one side of a cable TV home shopping broadcast screen is selected from a user remote controller, the present invention is a main menu of a home shopping data broadcast provided from a data broadcasting server. "Today! Big Chance" offers an advantageous shopping opportunity to customers, "Broadcast Product Guide" that provides information on the product that is being broadcast or scheduled to be broadcasted, and "Shopping Exhibition" that provides product information planned in various themes and formats in home shopping. Displaying, on a certain area of the TV screen, "My Home" providing information related to user personal information and "Hot! Event" menus providing event information currently performed in home shopping; When one of the main menus of the home shopping data broadcast displayed on a certain area of the TV screen is selected from a user remote controller, a database constructed to correspond to the main menu is searched and the contents of the selected main menu are displayed on the TV screen. It includes a step.

 According to the present invention, when a user presses a data broadcasting switch button disposed on one side of a cable TV home shopping broadcasting screen using a remote controller, various home shopping data broadcasting main menu screens are provided from a data broadcasting server, thereby conveniently searching for a desired product for home shopping. After ordering, you can immediately check the various information related to the order.

Home shopping broadcasting, data broadcasting, contents providing method

Description

A method for suppling the main menu contents of the home shopping data broadcasting}

1 is a system configuration diagram illustrating a data broadcast service system for implementing the present invention.

2 is a block diagram showing a data broadcast server for implementing the present invention.

3 is a flowchart illustrating a method of providing main menu contents of home shopping data broadcasting according to the present invention.

4 is a reference diagram illustrating a cable TV home shopping broadcast screen in which a data broadcast switch button according to the present invention is disposed on one side.

5 is a reference diagram illustrating a main menu screen of home shopping data broadcasting according to the present invention.

Figure 6 is a reference diagram showing a "today! Big Chance" screen according to the present invention.

7 is a reference diagram showing a loading screen according to the present invention.

8 is a reference diagram showing a "broadcast product guide" screen according to the present invention.

9 is a reference diagram showing a "shopping plan exhibition" screen according to the present invention.

10 is a reference diagram showing a "my home" screen according to the present invention.

11 is a reference diagram illustrating a "hot! Event" screen according to the present invention.

     <Description of reference numerals for main parts of the drawings>

      100: TV 101: Cable TV home shopping station

      102: data broadcasting server 103: set-top box

      104: remote control 200: video signal processing unit

      201: DB search unit 202: Database unit

      203: Product Information DB 204: Order / Delivery Status DB

      205: Reserve DB 206: Coupon DB

      207: product information DB 208: personal information DB

The present invention relates to a main menu content providing method of home shopping data broadcasting, and in particular, when a user presses a data broadcasting switching button disposed on one side of a cable TV home shopping broadcasting screen using a remote controller, various main menu contents for home shopping from a data broadcasting server are provided. Method of providing main menu contents of home shopping data broadcasting, which allows a user to conveniently search and order products to be purchased by using main menu contents during home shopping, and to immediately check various information related to order products. will be.

Recently, due to the development of communication technology and the diversification and popularization of media, electronic commerce through multi media such as internet and cable TV, which replaces the conventional commerce method, which depended on face-to-face sales method, is being activated. These new commerce media can be classified into the Internet and broadcasting, which have advantages and disadvantages according to the characteristics of each media.

The Internet is distinguished from conventional broadcasting in that uplink transmission as well as downlink information is available, that is, a user can select necessary information or provide information to a service provider.

Therefore, various services are possible by using the characteristics of the Internet, and it is possible to provide an on-demand service according to the user's taste. By the way, the amount of data transmission via the Internet is doubling every three to four months, but there is a limit to deal with the rapidly increasing data transmission because the transmission speed of the existing communication line is limited.

On the other hand, the broadcasting network has a wide frequency band, which has the advantage that the transmission speed of the broadcast is faster than the Internet, and has the ability to transmit data to many end users at the same time by using a high TV penetration rate. It surpassed the Internet in terms of. However, the existing broadcasting method was only capable of transmitting top-down information, and it was impossible for the viewer to directly select necessary information.

However, with the recent commercialization of digital broadcasting, data broadcasting has attracted attention as a new medium having both internet selectivity and information transmission efficiency of broadcasting.

Unlike conventional analog TVs, data broadcasting is a digital broadcasting system that adds various data by adding various data while digitizing the TV transmission method through a broadcaster's channel. It provides multimedia data such as text, still picture, graphic, document, and software. By using it, it is a dedicated set-top box that fits the current trend of convergence of broadcasting and communication where the client uses the information.

On the other hand, data broadcasting-related businesses are expected to be started by many operators from 2007. Therefore, the need for home shopping broadcasting companies to develop data broadcasting services utilizing unique characteristics of home shopping is increasing.

In other words, with the start of home shopping data broadcasting, electronic commerce has become active, and a wide variety of home shopping broadcasts have emerged, ranging from shopping for department stores that sell various products to specialized shopping that sells only specialized products.

In particular, recently, a home shopping main menu screen having various content menus in home shopping data broadcasting regarding home shopping convenience of a user has been provided so that a user can conveniently search for and order products during home shopping, and provide various information related to the products ordered by the user. There is an urgent need to provide menu contents that can be immediately confirmed.

The present invention is proposed to solve the above problems, by providing a variety of main menu content for home shopping in the home shopping data broadcasting, the user conveniently searches for the product to purchase by using the main menu content when ordering home shopping, An object of the present invention is to provide a method of providing main menu contents of home shopping data broadcasting, which enables to immediately check various information related to order products.

As a technical idea for achieving the above object, the present invention provides a customer with the main menu of the home shopping data broadcasting provided from the data broadcasting server when the data broadcasting switching button disposed on one side of the cable TV home shopping broadcasting screen is selected from the user remote controller. "Today! Big Chance" offers advantageous shopping opportunities, "Broadcast Product Guide" to provide information on the products that are being broadcast or scheduled to be broadcast, "Shopping Exhibition", which provides product information planned in various themes and formats in home shopping Displaying "My Home" providing information related to personal information and "Hot! Event" menus providing event information currently being performed in home shopping in a predetermined area of a TV screen; When one of the main menus of the home shopping data broadcast displayed on a certain area of the TV screen is selected from a user remote controller, a database constructed to correspond to the main menu is searched and the contents of the selected main menu are displayed on the TV screen. Characterized in that it comprises a step.

When the "Today! Big Chance" menu is selected from the user's remote controller, product information configured to be advantageous to the purchaser is arranged in a certain region of the TV screen, and an enlarged view menu of the product may be arranged in another schedule region.

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When the "Broadcast Product Guide" menu is selected from the user's remote control, the menu shows the current broadcast date, the yesterday's hit products, the best products of the week, and the weekly best products in a certain area of the TV screen. The following menu can be arranged.

When the "shopping plan exhibition" menu is selected from the user's remote controller, an open commemorative exhibition, a luxury hall, a New Year's Day special exhibition, various special exhibition menus of the highest price of challenge, and a super special discount menu of daily necessities may be arranged in a certain area of the TV screen.

When the "My Home" menu is selected from the user's remote control, the information related to the product ordered by the user, such as order / delivery status, reserve inquiry, coupon inquiry, gift certificate inquiry, personal information change and usage guide menu, is placed in a certain area of the TV screen. It is also possible to configure so that.

When the "Hot! Event" menu is selected from the user's remote control, a menu for viewing the result of the event for receiving a coupon for inducing a user to purchase, opening a commemorative exhibition and a winner guide may be arranged in a certain area of the TV screen.

Hereinafter, with reference to the accompanying drawings with respect to the configuration and operation of the embodiment according to the present invention.

1 and 2 is a block diagram of a data broadcasting service system in home shopping broadcasting for implementing the present invention.

That is, the present invention relates to a TV 100 that is a user terminal, a cable TV home shopping broadcasting station 101 that provides home shopping broadcasting to the TV 100, and the cable TV home shopping broadcasting station 101 on one screen of the TV. A data broadcast server 102 providing various content screens which are distinguished from the broadcast screens to be broadcast, and content data received from the data broadcast server 102 to be displayed on a user's TV screen, and the user's remote control 104 is operated. And a set-top box 103 for receiving a content request signal by the terminal and transmitting the content request signal to the data broadcasting server 102 to support two-way communication.

In addition, the data broadcasting server 102 is a product information DB 203, order / delivery status DB 204, reserve DB 205, coupon DB 206, gift certificate DB 207 and personal information DB 208 A video signal of a database unit 202 having a database, a DB search unit 201 searching for a request DB from the database unit 202, and a corresponding content DB searched and read by the DB search unit 201. And a video signal processor 200 for processing.

3 is a flowchart illustrating a content providing method of home shopping data broadcasting according to the present invention.

That is, according to the present invention, when the user presses the data broadcasting switch button disposed on one side of the cable TV home shopping broadcasting screen using a remote controller, the main menu screen of the home shopping data broadcasting provided from the data broadcasting server 102 is displayed (S300). Wow; When any one of a plurality of content menus included in the main menu screen is selected by a user, the corresponding content screen and related data are displayed by the DB search unit 201 of the data broadcasting server 102 by the database unit 202. Reading from the corresponding DB (203, 204, 205, 206, 207, 208) of the displayed on the TV screen (S301); In step S302, when a user's product order and payment are completed on each of the provided content screens and a logout menu is selected by the user, a logout pop-up screen asking whether to log out is displayed.

Referring to the operation of the present invention having the configuration as described above in detail.

A detailed description with reference to FIG. 3 is as follows.

First, while a user watches a cable TV home shopping broadcast on the TV 100 and uses the remote control 104 or the like to purchase a product on the air or search for other shopping information, data arranged on one side of the home shopping broadcast screen as shown in FIG. 4. When the broadcast switching button is pressed, the main menu screen of the home shopping data broadcast provided from the data broadcasting server 102 is displayed as shown in FIG. 5.

The home shopping data broadcasting main menu is composed of "Today! Big Chance, Broadcast Product Guide, Shopping Planning Exhibition, My Home and Hot! Event" menu. First, product information is arranged on one side of the "Today! Big Chance" screen. On the other side, a cable TV home shopping broadcast screen having an enlarged view menu is arranged as a sub screen.

In addition, the broadcast product guide screen is arranged on one side of the "view by the last broadcast date, scheduled broadcast products, yesterday's hit products, weekly best products" menu, and the other side "order current broadcast products" menu is arranged .

In addition, various shopping exhibition menus such as "open commemorative exhibition, luxury building, new year's day gift special exhibition, and challenge high price" and "commodity super special discount exhibition" menu are arranged on the shopping planning exhibition screen.

In addition, the "My Home" screen is arranged in the order / delivery status, reserve inquiry, coupon inquiry, gift voucher inquiry, personal information change and the user guide menu that is information related to the product ordered by the user.

In addition, the "Hot! Event" screen is arranged to view the event results menu for receiving coupons for the user's purchase, open commemorative exhibition and winners guidance.

On the other hand, if the user selects the "Today! Big Chance" menu arranged on the main menu screen of the home shopping data broadcasting, the product information requested by the data transmission of the data broadcasting server 102 via the set-top box 103 is product information It is read out from the DB 203 and displayed on the TV screen as shown in FIG.

The user may view the "Today! Big Chance" screen and decide whether to purchase an introduction product. If the user wants to see a more enlarged screen, the user presses a zoom menu and the screen is enlarged to the full screen.

Next, when the user selects the "broadcasting goods guide" menu placed on the main menu screen of the home shopping data broadcasting, the loading screen as shown in Figure 7 is displayed for several seconds, and then one side is viewed by the last broadcast date, the scheduled goods For example, yesterday's hit products, weekly best product menu is arranged, and the other side "broadcasting product guide" screen is placed as shown in Figure 8 the current broadcast product ordering menu is displayed.

The user selects a desired menu among the broadcast product guide menus, searches for a product to purchase, and then orders it.

Next, when the user selects the "shopping plan exhibition" menu placed on the main menu screen of the home shopping data broadcasting, the loading screen as shown in Fig. 7 is displayed for several seconds, and the opening memorial exhibition, luxury building, new year's gift special exhibition, challenge on one side immediately. A "shopping plan exhibition" screen on which various special exhibition menus of the highest price and a menu for daily necessities super specials discounts are arranged is displayed as shown in FIG.

The user likewise selects a desired menu among the "shopping plan exhibition" menus, searches for a product to be purchased, and then orders.

Next, when the user selects the "My Home" menu arranged on the main menu screen of the home shopping data broadcast, a loading screen as shown in FIG. 7 is displayed for several seconds, and information related to the product ordered by the user on one side is displayed. Order / delivery status, reserve inquiry, coupon inquiry, gift voucher inquiry, personal information change and the "my home" screen on which the user guide menu is arranged is displayed as shown in FIG.

When the user selects a desired menu among the "My Home" menus, the product information DB 203 of the database unit 202 and the order / delivery status DB 204 by the DB search unit 201 together with the corresponding screen. The data related to the screen is read from the reserve DB 205, the coupon DB 206, the gift certificate DB 207, or the personal information DB 208, and then displayed on the TV screen.

Next, when the user selects the "Hot! Event" menu placed on the main menu screen of the home shopping data broadcast, a loading screen is displayed as shown in FIG. 7 for several seconds, and soon after receiving a coupon for encouraging the user to purchase, The "Hot! Event" screen on which the menu for viewing the result of the event submitted for the opening memorial exhibition and the winners is arranged is displayed as shown in FIG.

If the user participates in the desired event among the "Hot! Event" menus and selects the event result view menu to check whether the winner has been selected, the winner's guide screen is displayed and the user can check his or her winning status. .

When the user's product order and payment is completed on each of the provided content screens, and a logout menu is selected by the user, a logout pop-up screen asking whether to log out is displayed as shown in FIG. 12, and when the user selects logout, The home shopping data broadcast is logged out.

As described above, according to the present invention, when the user presses the data broadcasting switch button disposed on one side of the cable TV home shopping broadcasting screen using a remote controller, various main menu contents for home shopping are provided from the data broadcasting server so that the user can select various main menus during home shopping. Using the menu contents, you can conveniently search and order the products you want to purchase, and you can immediately check various information related to the ordered products.

Claims (7)

When the data broadcasting switch button located on one side of the cable TV home shopping broadcasting screen is selected from the user's remote controller, the "Today! Big Chance", which provides a favorable shopping opportunity for today's customer, the main menu of the home shopping data broadcasting provided from the data broadcasting server, is broadcasted. "Broadcast Product Guide", which provides information on products that have been or will be broadcast, "Shopping Exhibition," which provides product information planned in various themes and formats in home shopping, "My Home", which provides information related to user personal information, and present Displaying "hot! Event" menus providing event information on home shopping in a predetermined area of a TV screen; When one of the main menus of the home shopping data broadcast displayed on a certain area of the TV screen is selected from a user remote controller, a database constructed to correspond to the main menu is searched and the contents of the selected main menu are displayed on the TV screen. The main menu content providing method of the home shopping data broadcast comprising the step of performing. delete The method of claim 1, When the "Today! Big Chance" menu is selected from the user's remote control, product information configured to be advantageous to the purchaser is arranged in a certain area of the TV screen, and an enlarged view menu for the product is arranged in another certain area. Main menu content providing method of home shopping data broadcasting. ` The method of claim 1, When the "broadcasting product guide" menu is selected from the user's remote control, a view of the last broadcast date, a scheduled broadcast product, a yesterday's hit product, and a weekly best product menu are arranged in a predetermined region of the TV screen, and the current broadcasting product is arranged in another schedule region. Method for providing the main menu content of the home shopping data broadcast, characterized in that the ordering menu is arranged. The method of claim 1, When the "shopping plan exhibition" menu is selected from the user's remote control, the home shopping data broadcasting of the open commemorative exhibition, luxury hall, new year's gift special exhibition, various special exhibition menus of the highest price of the challenge, and the super special discount menu are arranged in a certain area of the TV screen. How to provide main menu content. The method of claim 1, When the "My Home" menu is selected from the user's remote controller, information related to the products ordered by the user, such as order / delivery status, reserve inquiry, coupon inquiry, gift certificate inquiry, personal information change and usage guide menu, is displayed on a certain region of the TV screen Main menu content providing method of the home shopping data broadcast, characterized in that arranged. The method of claim 1, When the "Hot! Event" menu is selected from the user's remote control, the home shopping data, wherein a menu for viewing event results for receiving coupons for inducing a user to purchase, opening a commemorative exhibition, and guiding winners is arranged in a certain area of the TV screen. Method of providing main menu content of a broadcast.

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