KR100786808B1 - A method and system of guiding service for e-commerce on data broadcasting - Google Patents

Abstract

      The present invention relates to a method and system for guiding data broadcasting for electronic commerce, and provides data broadcasting to the user terminal through a user terminal capable of receiving data broadcasting, a user remote controller, and a broadcasting network for electronic commerce. In the providing of a guide service regarding the use of data broadcasting through the data broadcasting server, the help providing guide display means is displayed on one side of the screen of the user terminal displaying the data broadcasting. Transmitting a guide display means to the user terminal; Receiving the selection signal when the help providing guide display means is selected from the user remote controller and transmitting a lower menu including a specific help providing item of the help providing guide means to the user terminal; Receiving a selection signal for a submenu selected by the user remote controller with respect to the voice guidance provided with the help providing guide screen according to the submenu; And searching for information of a guide broadcast DB including at least one of a voice, a video, a text, and an image corresponding to the received selection signal, and transmitting the corresponding information to a user terminal.

      According to the present invention, a service composed of one or more of voice, video, text, and image can be easily accessed to provide information on a product and to easily use a broadcasting service when broadcasting a product. By maximizing the effect of inducing the purchase of goods.

Data Broadcasting, E-Commerce, T-COMMERCE

Description

A method and system of guiding service for e-commerce on data broadcasting}

      1 is a network diagram of a communication system for implementing the present invention.

      2 is a main internal configuration diagram of a data broadcasting server of the present invention.

      3 illustrates each DB in the announcement DB of the present invention.

      4 is a flowchart showing an embodiment according to the present invention.

      <Description of Signs of Drawings>

      100: data broadcasting server 110: set-top box

      120: TV 130: Internet

      140: mobile phone 150: PC

      200: user terminal 210: signal processing unit

      220: DB detection processing unit 230: announcement broadcast DB

      240: guide screen DB 250: remote control guide DB

      260: shopping mall use DB 270: user information DB

      A: Example screen in the guide screen DB B: Guide screen for using the remote control

      C: e-Shopping Mall User Guide DB D: Login Screen

      E: Payment Information Screen

     The present invention relates to a method and system for guiding data broadcasting for electronic commerce, and includes any one of voice, video, text, and image in order to improve convenience of not only general users but also users who are not familiar with remote control operation or electronic commerce. The present invention relates to a data broadcasting service method and system for providing a guide configured as described above.

     Recently, due to the diversification and popularization of media due to the rapid development of communication technology, electronic commerce through multi media such as internet and cable TV, which replaces the conventional commerce method, is being activated.

     The Internet is distinguished from conventional broadcasting in that the user can select necessary information or provide information to the service provider. Therefore, various services are available by using the characteristics of the Internet, and it is possible to provide an on-demand service according to the user's taste. However, the amount of data transmission via the Internet is doubling every three to four months, but there is a limit in dealing with the rapidly increasing data transmission because the transmission speed of the existing communication line is limited.

On the other hand, the broadcasting network has a wide frequency band, so the transmission speed of broadcasting is faster than the Internet, and it has the ability to transmit data to many users at the same time by using a high TV penetration rate. Surpasses the Internet. However, the existing broadcasting method was only capable of transmitting top-down information, and it was impossible for the viewer to directly select necessary information.

Recently, as digital broadcasting technology enters the commercialization stage, data broadcasting has attracted attention as a new medium having internet selectivity and broadcasting information transmission efficiency.

Such data broadcasting is a program-linked service that additionally provides information related to a basic A / V program that is being broadcast, depending on whether the content of the service provided by the data broadcasting is linked with the program being broadcast. Services that provide information independent of basic A / V programs can be classified as stand-alone services.

However, in the existing data broadcasting, information transfer is mainly text-based, and menu selection requires complicated remote control operation, which has a side effect of lowering the purchase motivation for viewers unfamiliar with the operation of machines such as the elderly. At the time, there was no guidance on how the work was actually going, so there was no way for viewers to recognize the progress of the menu in three dimensions.

The present invention has been presented to solve the above problems, and guides the operation method and the like to use the e-commerce service menu three-dimensionally guided by the user in order to more easily operate the remote control in using data broadcasting for electronic commerce It is an object of the present invention to provide a data broadcasting service method and system for clearly understanding the progress of the menu.

The technical idea of the present invention for achieving the above object is to transmit a help providing guide display means to the user terminal capable of receiving data broadcast, the help providing guide display means is selected from the user remote control and the selection signal And a signal processor for transmitting information corresponding to the received selection signal to the user terminal, voice, video, text, and the like to be provided corresponding to the selection signal of the help providing guide display means received by the signal processor. A guide broadcasting DB server which stores at least one piece of image information; And a DB search processor for searching for a corresponding DB in the guide broadcast DB server according to the received selection signal, searching for information corresponding to the selection signal, and transmitting the information to the signal processor.

According to an aspect of the present invention, there is provided a user terminal capable of receiving data broadcasting, a user remote controller, and a data broadcasting server providing data broadcasting to the user terminal through a broadcasting network for electronic commerce. In providing a guide service on the use of data broadcasting through a data broadcasting server, transmitting the help providing guide display means to the user terminal so that the help providing guide display means is displayed on one side of the screen of the user terminal displaying the data broadcast. Doing; Receiving the selection signal when the help providing guide display means is selected from the user remote controller and transmitting a lower menu including a specific help providing item of the help providing guide means to the user terminal; Receiving a selection signal for a submenu selected by the user remote controller with respect to the voice guidance provided with the help providing guide screen according to the submenu; And searching for information of a guide broadcast DB including at least one of a voice, a video, a text, and an image corresponding to the received selection signal, and transmitting the corresponding information to a user terminal.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram showing a network configuration of a communication system required in the practice of the present invention.

     The system is composed of a terminal 200 that a user can receive data broadcasts and a broadcast server 100 that sends out data broadcasts.

     The data broadcasting server 100 transmits a help providing guide display means to the user terminal 200, receives a signal for selecting a help guide display means from the user terminal, and transmits the detected information. The guide broadcasting DB server storing voice, video, text or image information to be provided according to the received request signal and the corresponding DB in the guide broadcasting DB server according to the received request signal to search for information corresponding to the request signal. And a DB retrieval processing unit for retrieving and transmitting the information to the signal processing unit.

In addition, in the present invention, the user terminal 200 is a device capable of receiving a data broadcast, and refers to a means such as a mobile phone 140, a PC 150, a TV 120, or the like.

For example, when a user selects a data broadcasting channel for electronic commerce to the broadcast receiving terminals 120 and 140 to 160, and selects a help providing guide display means located in a remote control button or a data broadcasting screen, the user requests a help providing guidance. The channel opens a uplink channel of the broadcast channel corresponding to the channel selection signal and transmits a signal for requesting data to the broadcast server 100. The signal transmission path may vary depending on the broadcasting system or communication environment, and there may be various transmission / reception paths such as satellite, airwave, and cable, and a relay method interposed between the user's terminal and a broadcasting station / broadcasting server depending on the communication path or Exchange methods may vary.
The broadcast server 100 receiving the data request signal opens a downlink channel and transmits the requested data. At this time, each button of the service menu of the data broadcast is configured to transmit a signal for requesting the corresponding service data to the broadcast server. The broadcast server 100 receiving the request signal classifies and processes the signal through the signal processor 210, searches the corresponding DB in the guide broadcast DB 230 in the DB search processor 220, and corresponds to the corresponding voice, video, Information obtained from any one or more of text and image screen information is taken and transmitted to the user through a signal processor.

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2 is a main internal configuration diagram of the data broadcasting server 100 of the present invention.

The broadcast server 100 of the present invention is composed of a signal processing unit for receiving and processing the user's menu selection signal and the guide broadcast DB 230, the guide broadcast DB 230 is login again, the screen for menu selection, payment, etc. It is composed of a guide screen DB 240 consisting of an image, a remote control user guide DB 250, a shopping mall user guide DB 260, and a user information DB 270.

3 is a diagram illustrating an internal example of each DB of the announcement DB 230.

      4 is a flowchart illustrating an execution process of a guide service method of data broadcasting for electronic commerce according to the present invention implemented by such a system.

      That is, the present invention provides a guide service for using a data broadcast for electronic commerce, wherein the help providing guide display means displayed on one side of a user terminal screen to a user who wants to use data broadcasting through a broadcast network, that is, Transmitting the means such as an icon to the user terminal (S400), and when the user selects the help providing guide displaying means to use the help (S401), the user receives the signal to receive the help providing guide displaying means. Transmitting a submenu to a user's terminal (S403) and receiving a selection signal of a submenu selected by the user (S405) with respect to the voice guidance (S404) provided with the help providing guide screen according to the submenu; (S406, S412) and any one of voice, video, text, or image corresponding to the received selection signal Searching and reading the information of the information broadcast DB consisting of a phase, and transmitting the information to the user's terminal (S411, S417).

      In addition, in the step of transmitting the voice guidance provided with the help providing guide screen to the user's terminal, the voice guidance includes the notification that the help is a remote control guide and the shopping mall use guide, the broadcast server the user guide information In the step of transmitting to the terminal of the, if the received sub-menu selection signal is a remote control user guide menu, including the information on each button menu of the remote control. In addition, when the broadcasting server transmits the corresponding guide information to the user's terminal, if the received sub-menu selection signal is an e-shopping guide menu, each menu such as company tour, shopping mall tour, goods purchase procedure, etc. Includes information about the information.

      Referring to the operation of the present invention having the configuration as described above in detail.

      When the user selects the help providing guide display means transmitted from the data broadcasting server 100 to the user terminal (S400) (S401), the request signal is transmitted to the broadcast server 100 and the signal processor receives the signal ( In step S402, the information requested through the DB search processing unit is searched in the guide broadcasting DB 230, and the voice guidance corresponding to the help providing guide screen in the corresponding guide screen DB is transmitted to the user terminal (S403). While watching the help providing guidance screen (corresponding to A screen of FIG. 3) on the terminal, press the "Help guide screen. Press 1 for the remote control guide, press 2 for the e-shopping guide." You will hear (S404).

      If the user selects No. 1 in the screen (S406), the selection signal is transmitted to the signal processing unit of the broadcast server 100 (S407), and the DB search processing unit searches the DB according to the signal and stored in the guide screen DB. The guide screen for the remote control menu and the voice guidance information corresponding thereto are exported together (S408). At this time, the transmitted information is displayed on the user's terminal of the remote control user guide screen (corresponding to screen A of FIG. Instructions for use. Please select the button of your choice. "

In this case, the remote control buttons are listed in letters (corresponding to the screen B in FIG. 3) or expressed in a manner of displaying each button on the remote control image so that the buttons can be easily found. Subsequent user's submenu selection (S409) is transmitted to the broadcast server through the path as described above (S410) to search the user guide DB 250 of the remote control any of voice, video, text, image for the user's selection menu You will receive one or more pieces of information.

      In other words, when the first purchase button of the remote control button guide menu is selected, the broadcast server uses the voice guidance information corresponding to the direct purchase button and the direct purchase button in the remote control user guide DB 250 stored in the guide broadcast DB 230. If you press the video information that tells what process is going to be sent and the user on the terminal (200) "buy immediately button is a button to press the button when you want to buy a broadcast product immediately" with the prompt to buy button If you press it will see an example of how the process proceeds through the video (S411).

If the user selects the e-shopping guide using the number 2 on the first help providing guide screen (S412), through the above transfer process (S413), the broadcast server 100 guides the shopping mall on the guide screen DB 240. The screen (corresponding to the screen C of Figure 3) and the corresponding voice information is exported together (S414), the user while watching the e-shopping guide screen (corresponding to the screen C of Figure 3) in the terminal 200 " e-shopping guide. Please select the number you want. "You will hear a voice prompt.

If the user selects the second item purchase procedure on the screen again (S415) through the above procedure (S416), first, after selecting the product that he / she likes, ... You will be provided with a short video clip information until completion of delivery (S417).

If you implement another embodiment of the guide service when the voice and / or video for the product information, such as the login and payment screen, my information screen, FAQ screen, etc. of the e-shopping guide menu (S412) ,

For example, when the user selects the login menu (S415) and the screen is displayed, the DB search processing unit 220 searches for the guide screen DB 240 through the menu selection signal transmission process (S416) of the user and retrieves information. Bring the corresponding login screen and voice guidance together from the signal processing unit 210, and according to the user's submenu selection of the user who received the transmitted information, the broadcasting server searches for the user information DB 270 and combines the retrieved user information with the corresponding voice. The process goes to the terminal (S417).

If the user's password input pop-up window is sent, please say "Please enter 4 digit password", and if the password error, "Please enter the password. Please enter again. If you forgot your password ..." (Corresponds to the screen D in FIG. 3).

In addition, even when the user selects the payment information menu, the DB search processing unit 220 searches the guide screen DB 240 and the user's card number, coupon, and reserves retrieved through the user information DB 270 together with the corresponding payment screen. It finds information such as, transmits to the user terminal with the corresponding voice information and informs, and when the user presses the reserve guide button, the voice information is provided that the amount of money can be used through the transmission and reception process (Fig. E corresponds to screen E of 4).

Although the above has been described with reference to the embodiments of the present invention, the present invention is not limited to the above embodiments, various modifications are possible at the level of those skilled in the art, and such changes are within the scope of the present invention without departing from the characteristics of the present invention. It belongs to the natural belongings.

As described above, according to the present invention, the user can easily access the method of using the corresponding remote control button and the broadcast service menu so that the user can easily use the service through the remote control when providing data on the product and selling the product. By providing a guide composed of one or more of voice, video, text, and image for each process necessary for the use of the shopping mall, the e-commerce process can be easily accessed, thereby maximizing the effect of inducing the purchase of goods.

Claims (6)

A user terminal capable of receiving data broadcasting, a user remote controller, and a data broadcasting server providing data broadcasting to the user terminal through a broadcasting network for electronic commerce, wherein the data broadcasting server includes: A signal for transmitting the help providing guide display means to the user terminal and transmitting information corresponding to the received selection signal to the user terminal when the help providing guide display means is selected from the user remote controller and receives the selection signal. Processing unit; A guide broadcasting DB server storing at least one or more information of voice, video, text, and image information to be provided corresponding to a selection signal of the help providing guide display means received by the signal processor; And And a DB search processing unit for searching the corresponding DB in the guide broadcasting DB server according to the received selection signal, searching for information corresponding to the selection signal, and transmitting the information to the signal processing unit. System for guided service. According to claim 1, The announcement DB server is A guide screen DB for storing information corresponding to an image including a menu, which is transmitted when information regarding a product is not provided to a user terminal; DB for storing information for using the user remote control; DB for storing information for e-shopping guide; And Guide service system for data broadcasting, characterized in that it comprises a user information DB, the user's personal information is stored.       A user terminal capable of receiving data broadcasting, a user remote controller, and a data broadcasting server for providing data broadcasting to the user terminal through a broadcasting network for electronic commerce, wherein the data broadcasting server is used for data broadcasting. In providing guidance service for Transmitting the help providing guide display means to the user terminal such that the help providing guide displaying means is displayed on one side of a screen of the user terminal displaying data broadcasting; Receiving the selection signal when the help providing guide display means is selected from the user remote controller and transmitting a lower menu including a specific help providing item of the help providing guide means to the user terminal; Receiving a selection signal for a submenu selected by the user remote controller with respect to the voice guidance provided with the help providing guide screen according to the submenu; And And searching for information in the announcement DB consisting of at least one of voice, video, text, and image corresponding to the received selection signal, and transmitting the information to the user's terminal. Guide service method in the data broadcasting characterized in that. The method of claim 3, In the step of transmitting the voice guidance provided with the help providing guide screen to the user terminal, the voice guidance, the voice guidance service method characterized in that the notification of the use of the remote control and shopping mall guide. The method of claim 3, And in the step of transmitting the corresponding guide information to the user terminal, if the received submenu selection signal is a remote control usage guide menu, information about each button menu of the remote control unit. The method of claim 3, In the step of transmitting the corresponding guide information to the user's terminal, if the received sub-menu selection signal is e-shopping guide menu, information about each menu such as company tour, shopping mall tour, goods purchase procedure, etc. Guide service method, characterized in that.

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