KR100785351B1 - Method and system for adjusting account-balance of mall manager in mall intermediary service - Google Patents

Abstract

According to the present invention, the advertising cost is calculated by reflecting the number of clicks generated in the previous period when calculating the advertising cost according to the provision of the mediation service. The present invention relates to a method for reconciling account balances and a system for reconciling account balances that can reduce advertising marketing costs for operators. According to the present invention, even if an unexpected large amount of clicks is generated, the cost per click for the search result is adjusted by applying a pre-discount rate when calculating the advertising cost, thereby maintaining an appropriate advertising cost and setting a reasonable cost per click. Provide account balance adjustment method and account balance adjustment system.

Brokerage Services, Account Balance, Advertising Costs, Search Results

Description

METHOOD AND SYSTEM FOR ADJUSTING ACCOUNT-BALANCE OF MALL MANAGER IN MALL INTERMEDIARY SERVICE}

1 is a view for explaining a schematic operation of the account balance adjustment system according to the present invention.

2 is a block diagram showing an account balance adjustment system according to an embodiment of the present invention.

3 is a diagram illustrating an example of a search result list presented to a user by a mole search request according to the present invention.

4 is a diagram illustrating an example of calculating an advertising cost for a first period according to the present invention.

5 is a flowchart illustrating an account balance adjustment method according to an embodiment of the present invention in detail.

<Explanation of symbols for main parts of the drawings>

200: account balance adjustment system 210: account information database

220: mall information database 230: mall information identification means

240: search result creation means 250: click count count means

255: cumulative field 260: advertising cost calculation means

270 account renewal means

The present invention calculates the advertising cost by reflecting the number of clicks generated in the previous period when calculating the advertising costs in accordance with the provision of the mall intermediary service, inducing a discount of the advertising costs in consideration of this when a large number of clicks are abnormally generated The present invention relates to an account balance adjustment method and an account balance adjustment system that can reduce advertising marketing costs.

A typical brokerage service refers to a service that provides a user who inputs a predetermined product keyword on a search engine and provides brief information of a shopping mall or a product corresponding to the product keyword. The mall intermediary service exposes the user to the user who requested the mall search a brief information about the shopping mall or product, and also connects the user to the shopping mall that sells the product by simply clicking on the user's brief information. The effect can be obtained. Due to this excellent effect, the mediation service is attracting attention to the mall operator as an effective advertising promotion means.

In general, in order to receive a brokerage service, the mall operator is required to maintain a certain amount of the account balance in a predetermined account related to service provision. The role of the account balance is for payment processing of advertising costs to be generated in the future in accordance with the user's click on the exposure of the brief information or the exposed brief information in the process of providing the mediation service. That is, the mall intermediary service connects the user and the mall operator by selecting the brief information of the mall operator, and adds a predetermined advertising cost to the mall operator for the advertising effect caused by the connection connection. .

However, since the calculation of the advertising cost is made according to the user's selection of the brief information, when a large number of clicks are generated by a user who abuses the mediation service (for example, a user who clicks the brief information excessively, such as a fraudulent click), There is a problem that the advertising costs to be paid by the mall operator is increased and the advertising costs are rapidly exhausted.

In other words, according to the method of calculating the advertising cost, which is implemented in the conventional mediation service, the number of clicks increases rapidly due to the influence of seasonal influences, social issues, new product launches, and the like, but the advertising cost is excessively calculated, but intentionally illegal. Even if the advertising cost is abnormally calculated by clicking, there is no way to compensate for this.

Therefore, even if the number of clicks increases abnormally, an account balance adjustment model is urgently required to induce a reasonable advertisement cost by appropriately adjusting the click price added to the mall operator according to the selection of the brief information.

The present invention has been made to solve the above problems, and even if an unexpected large number of clicks occurs, by adjusting the cost-per-click for the search results by applying a pre-discount rate when calculating the advertising costs, the advertising calculated through this It is an object of the present invention to provide an account balance adjustment method and an account balance adjustment system that maintain costs appropriately and at the same time enable reasonable cost-per-click pricing.

In addition, the present invention is to pay the advertising costs incurred within a predetermined period from the account balance associated with the mall operator, if the user clicks on the search results generated during the previous period satisfies the predetermined criteria, calculating the advertising costs of the current period It aims to provide an account balance adjustment method and an account balance adjustment system that give a certain reduction benefit to the city operator to provide a substantial benefit to the mall operator.

Method for adjusting the account balance of the mall operator in the mall brokering service according to the present invention for achieving the above object, maintaining an account information database for storing information about the account balance for each mall operator, and the mall search from the user When the request is received, providing a search result associated with the mall operator to the user, receiving a user's selection of the search result, and increasing the number of clicks on the cumulative field assigned to the mall operator. Calculating an advertising cost to be added to the mall operator using the number of clicks recorded in the cumulative total field after the elapse of the first set period, and using the calculated advertising cost. And updating the account balance, wherein calculating the advertising cost comprises: the first period and the first If the information related to the number of clicks recorded in the cumulative total field during the second period, which is a predetermined period before the period, satisfies a predetermined condition, the predetermined prior discount rate is applied when calculating the advertising cost for the first period. It features.

In addition, as a specific technical configuration according to the present invention, the account balance adjustment system of the mall operator in the mall brokering service, an account information database for storing information about the account balance for each mall operator, and when a mole search request is received from the user, A search result generating means for providing a user with a search result associated with the mall operator, and a number of clicks for receiving a user's selection of the search result and increasing the number of clicks on a cumulative field assigned to the mall operator; Advertising cost calculation means for calculating an advertising cost to be added to the mall operator using a counting means, the number of clicks recorded in the cumulative total field after the set first period, and the account information using the calculated advertising cost. Account updating means for updating an account balance of a database, said advertising cost calculating means Calculates the advertising cost for the first period when information related to the number of clicks recorded in the cumulative total field during the first period and the second period which is a predetermined period before the first period satisfies a predetermined condition. It is characterized in that the predetermined discount rate applied to the city.

Hereinafter, with reference to the accompanying drawings will be described how to adjust the account balance of the mall operator in the mall brokerage service and account balance adjustment system.

"Pre-discount rate" continuously used herein may refer to a rate at which an advertising cost is reduced and calculated when excessive clicks occur. In the present embodiment, the prior discount rate is determined in consideration of how much the clicks generated during the first period of calculating the current advertising cost increases or decreases from the clicks generated during the second period (prior to the first period). Can be. According to the application of the pre-discount rate, the mall operator of the search result that the user clicks a lot can be induced to generate a low advertising cost according to the provision of the mall intermediary service.

When a mall search request such as a product search or a product purchase order is generated by a user accessing a mediation server, the mall brokering service may substantially sell, settle, and deliver a product or an ordered product searched by the mediation mall server described below. A service that searches for a shopping mall located therein and provides a search result for the searched shopping mall to the user. Such a mediation service may exemplify a price comparison service that searches a shopping mall that actually sells a product for which a search request is generated by a user, compares a product selling price in each searched shopping mall, and provides a result of price comparison to a user. Can be.

1 is a view for explaining a schematic operation of the account balance adjustment system according to the present invention.

The account balance adjustment system 100 adds an advertising cost to a mall operator 125 who is provided with a mall intermediary service for a predetermined period of time, and deducts the added advertising cost from an account balance previously deposited by the mall operator 125. Device. The interval of the period in which the advertisement cost is settled may be flexibly set according to the environment of the system for calculating and subtracting the advertisement cost of the mall operator 125. For example, the interval may be set to a time period such as minutes, hours, days, weeks, months, or the like, or may be set in real time when a search result for a shopping mall is clicked by the user 130.

In particular, the account balance adjustment system 100 according to the present embodiment counts the number of times (clicks on the search results) to induce the user 130 to a specific shopping mall, By providing a predetermined discount during calculation, the mall operator 125 may reduce an advertising burden related to shopping mall marketing.

First, the mediation mall server 110 provides the user 130 with information about the product to be searched for, or facilitates the user 130 access to the shopping mall server 120 that actually sells the product to be purchased. And a search server that supports a search operation of the shopping mall. That is, the mediation mall server 110 searches for a shopping mall server 120 that can provide product information (eg, product specification, product price, information on a shopping mall, etc.) for a specific product requested by the user 130. It creates a search result and arranges the created search result on the search result list and presents it to the user 130. Subsequently, the mediation mall server 110 induces the user 130 to purchase a product by inducing the user 130 to access the shopping mall server 120 according to the selection of the user 130 for the specific search result in the search result list. Access to the shopping mall server 120 to be made more easily.

The search result presented to the user 130 includes product information and address information which is link information for accessing the shopping mall server 120. Accordingly, when the user 130 selects a search result displayed on the user terminal 135 with a command input tool such as a mouse, the mediation mall server 110 identifies the address information based on the selected search result, and identifies the identified address. The user 130 may be connected to the shopping mall server 120 of the information. For example, if the mediation mall server 110 has a price comparison function, the mediation mall server 110 is a shopping mall server 120 in which a product sale price is registered at a low price among the shopping mall server 120 in which a product requested by the user 130 is sold. ) May be sequentially arranged on the search result list and presented to the user 130, and the user 130 may be transferred to the shopping mall server 120 of the search result including the lowest product selling price selected by the user 130. Connection can be induced.

The shopping mall server 120 is a kind of service server that acts on behalf of a product for sale through a mediation service by an intermediary mall server 110, for example, a user who is guided by the mediation mall server 110 ( 130 may refer to a server that substantially performs a process related to selling a product, such as selling a product, performing a payment according to selling a product, or delivering a sold product to a user 130.

That is, the shopping mall server 120 allows more users 130 to be connected by exposing their products or advertisements to the shopping mall to the intermediary mall server 110 that can easily secure the plurality of users 130. In addition, it is possible to expect a high purchase success rate for a product that is sold based on the connected many users 130. In addition, the shopping mall server 120 responds to a mall search request of the user 130 connected to the mediation mall server 110 to display a search result including product information of a product sold by the shopping mall server 120 (mediation mall server ( It may be provided to the user 130 through 110.

The user 130 has a user terminal 135 for access to the mediation mall server 110 or a connection to the shopping mall server 120 according to the derivation of the mediation mall server 110, and provides product information on a desired product. It may refer to an Internet user who purchases a product by performing a predetermined process related to a product purchase in a shopping mall server 120 that is provided or connected to.

The user terminal 135 maintains a connection state with the mediation mall server 110 through a communication network 140 such as the Internet, and at least one search result (search result list) searched by the mall search operation of the mediation mall server 110. ) Is displayed on a predetermined screen.

The mall operator 125 may refer to a shopping mall host or a product information provider operating the shopping mall server 120 whose location on the network is specified by the address information. In particular, the mall operator 125 can obtain a greater advertising efficiency by having the agency for the goods sold in the operating mall server 120 through the intermediary mall server 110, the user by the mediation service The advertisement cost calculated according to the number of times 130 is induced to connect (the number of times the user 130 clicks on the search result) is paid to the operator of the system according to the present invention. For example, the mall operator 125 may pay the operator of the system as an advertisement cost, the amount of money contracted corresponding to the number of times the user 130 is induced by the mediation mall server 110.

The account balance adjustment system 100 pays for the advertising costs incurred within a predetermined period from the account balance associated with the mall operator 125, but the user's 130 clicks or clicks on the search results generated during the previous period. When the information related to the satisfies a predetermined criterion, a certain reduction benefit is provided when calculating the advertising cost of this period, so that the actual benefit can be achieved to the mall operator 125. Through this, the account balance adjustment system 100 prevents excessive advertising costs from being calculated for the mall operator 125 of the shopping mall server 120 in which the number of clicks on the search result is abnormally increased due to seasonal factors and reasonably, the advertising costs Can be calculated. Hereinafter, a detailed configuration of the account balance adjustment system 200 of the present invention will be described with reference to FIG. 2.

2 is a block diagram showing an account balance adjustment system according to an embodiment of the present invention.

The account balance adjustment system 200 of the present invention includes an account information database 210, a mall information database 220, a mall information identifying means 230, a search result generating means 240, a click count counting means 250, an advertising cost Calculating means 260 and account updating means 270;

First, the account information database 210 is a device for storing information on the account balance for each mall operator 125, the mall operator for the payment processing of advertising costs to be added to the mall operator 125 in accordance with the provision of the mall intermediary service. It is a device for storing information about the deposit that 125 is to earn in advance. The account balance may be differential in the amount of money deposited by each of the mall operators 125 according to the individual advertising marketing strategy, the account balance adjustment system 200 of the present invention is deducted or mall operators ( It is incremented according to the charging signal of 125 and updated in the account information database 210. Here, the advertising cost is a fee charged to the relevant mall operator 125 as the user 130 selects a search result presented in response to the mall search request. The cost per click can be calculated. That is, the advertising cost may be calculated by multiplying the cost per click by the number of times the selection for the search result is made. However, in the present embodiment, if the number of selections (clicks) selected by the user in the previous period for the search result satisfies a predetermined criterion, the cost-per-click itself is discounted by applying a predetermined advance discount rate to the cost-per-click initially registered. In this way, the overall advertising cost can be reduced and calculated.

The mall information database 220 stores mall identification information associated with the shopping mall server 120 operated by the mall operator 125, and one or more product information corresponding to the mall identification information. That is, the mall information database 220 stores the product information about the mall server 120 of the mall operator 125 that receives the mall intermediary service and the products sold by the mall server 120, from the user 130 later. When a mole search request is received, it holds information used to generate the search results.

For example, the mall operator 'ga shopping mall' provided with a mall intermediary service may be assigned 'ga-shopping' as the mall identification information, and the mall information database 220 corresponds to the mall identification information 'ga-shopping'. Product information about the 'A bag bag, B bag bag, C bag bag' and the like registered for sale in the mall server 120 operated by the operator 'ga mall' may store information (see FIG. 3).

The mall information identifying means 230 identifies the product information and the mall identification information corresponding to the product keyword in the mall information database 220 when the predetermined mall search request including the product keyword from the user 130 is received. do. That is, the mall information identification means 230, as a product keyword (product name, product manufacturer name, etc.) is input by the user 130 connected to the mediation mall server 110, the user 130 to optimize the information provision request Recognizes the shopping mall server 120 is determined to be able to solve the problem, and retrieves the associated information from the mall information database 220. For example, when a product keyword 'bag' is input by a user 130 connected to the mediation mall server 110 and a mole search request occurs in association with the product keyword, the mall information identifying means 230 is the mall information database 220. Search for product information including the product keyword 'bag', and identify and extract mole identification information corresponding to the searched product information.

The search result creating means 240 generates a search result using the identified product information and the mole identification information, and the search result to be provided as a response to the mole search request to the user 130 who inputs the mole search request. Write. In this case, the search result includes the product information and the mall identification information, and the search result generating unit 240 may substantially purchase the brief information or the product about the product to be searched by the user 130 using the search result. Information about the shopping mall server 120 may be provided to the user 130.

In addition, the search result generating unit 240 may provide the user 130 with a search result list in which one or more search results are arranged according to a predetermined arrangement criterion to be displayed on the user terminal 135. The search result arranging criteria on the search result list may be set in consideration of allowing the user 130 to acquire information in an optimal environment. For example, the arranging criterion is a shopping mall that provides the same product at a relatively low cost. There may be a 'lowest criterion' that allows the server 120 to be presented at the top of the search result list, and a 'preference criterion' which presents the shopping mall server 120 having a high service evaluation at the top of the search result list.

That is, the search result generating unit 240 creates a search result including the product information and the mole identification information searched according to the user's 130 search request, and lists the one or more search results generated to the user 130. It serves to present.

The click count counting unit 250 receives a selection of the search result from the user 130 with respect to the provided search result list, and clicks a predetermined number of clicks in the cumulative field 255 assigned to the mall operator 125 related to the selection. Increase by and record. That is, the click count counting unit 250 mediates mall operators by mall operators (or by shopping mall servers) for a predetermined period by counting the number of clicks as the search result related to the mall operator 125 is selected by the user 130. The number of clicks (number of clicks) for driving the user 130 to the shopping mall server 120 by the service is calculated. The role of the click count counting unit 250 is the mediation mall server 110 according to the function of inducing the user 130 who selected the search result to access the shopping mall server 120 of the search result, the number of times of inducing the connection This is recorded in the cumulative total field 255. The counted clicks may be used to calculate the advertising costs according to the mediation service in the future.

The click count counting unit 250 counts the selection of the user 130 generated in a predetermined period unit in the cumulative total field 255, and resets the cumulative total field 255 at the time when the set period elapses. (For example, setting the number of clicks in the cumulative total field 255 to '0') Prepare for the count of selections to occur in the next period unit. Accordingly, the click count counting unit 250 may obtain status information on the set clicks for each period, and may optimally prepare an implementation environment of the present invention that calculates an advertisement cost reflecting the clicks generated in the previous period. .

The advertisement cost calculating means 260 calculates an advertisement cost to be added to the mall operator 125 by using the number of clicks recorded in the cumulative total field 255 after the elapse of the set first period. Here, the first period is a period related to the current point in the unit advertisement period set by the operator of the present system. For example, a search result is selected by the user 130 and the number of clicks is continuously increased without reset in the cumulative field 255. It may mean a period of time. That is, the advertising cost calculating means 260 calculates the advertising cost by multiplying the cost per click first input by the mall operator 125 to the number of clicks recorded in the cumulative total field 255 during the first period.

In particular, in the present invention, the advertisement cost calculating means 260 applies the pre-discount rate when calculating the advertising cost when the number of clicks counted during the previous period (second period) of the first period satisfies a predetermined criterion. It can be calculated by reducing the size of the cost. Here, the pre-discount rate is a rate reduction rate multiplied by the initially set cost-per-click, and the size determined by the pre-discount rate takes into account the increase or decrease in clicks or clicks during the second period under which the pre-discount rate is applied. Can be set flexibly by the operator of the present system.

For example, at the time of December, if the number of clicks in November for the search results related to the mall operator 125 increased by 1,300 clicks, about 30% more than the 1,000 clicks in October, The calculation unit 260 may determine, as the actual cost-per-click fee charged in December, '95 won 'to which the pre-discount' 5% 'is applied to the cost-per-click' 100 won 'set to be charged as the search result is selected.

As another example, when the accumulated clicks in the second period for the search result related to the mall operator 125 exceeds '10, 000 ', the advertisement cost calculating means 260 may be charged according to the selection of the search result. The '95 won 'to which the pre-discount' 5% 'is applied to the entered cost per click' 100 won 'may be determined as the actual cost per click charged during the first period.

In the present exemplary embodiment, the prior discount rate is applied to the entire mall server 120 of the mall operator 125 in which the number of clicks during the second period satisfies a predetermined condition is described. Of course, the discount rate may be applied to a limited number of specially sold products.

In addition, after the end of the first period has elapsed to calculate the advertising cost by using the number of clicks stored in the cumulative total field 255, this is an example of the present invention, the user 130 selection of the search results There may be an example in which the cost per click (or the cost per click to which the pre discount rate is applied) is updated as soon as it occurs and the account balance of the mall operator 125 is updated.

The account updating means 270 updates the account balance of the account information database 210 by using the calculated advertising costs. That is, the account updating means 270 is a device for subtracting the calculated advertising costs from the account balance of the mall operator 125 associated with the search results, and updating the account information database 210 by using the information on the deducted account balance. to be.

In addition, when the renewed account balance is lowered below the set amount, the account update means 270 automatically generates a charge request signal for the account balance and transmits it to the mall operator 125 so that the account balance accumulated by the mole brokerage service is provided. The fact that it is insufficient to be provided to the mall operator 125 to be notified. Thereafter, the account updating means 270 changes the account balance in real time according to the charge execution signal received from the mall operator 125 in response to the charge operator signal to the charge request signal, thereby changing the account information database 210. Can be updated. Here, the charge execution signal is generated in connection with the credit card payment authorization or cash deposit to the account, the account renewal means 270 may increase the account balance by an amount corresponding to the charge execution signal.

3 and 4 are views for explaining an example of adjusting the account balance according to the present invention in detail, Figure 3 is an example of the search result list presented to the user 130 in response to the mole search request, Figure 4 Fig. 1 shows an example of calculating the advertising cost during the first period.

First, in the account information database 210 of FIG. 3), the mall operators 'a' and 'b' will exemplify account balances which are previously deposited in preparation for the settlement of the advertising expenses incurred in accordance with the provision of the mall mediation service. . In (iii) of FIG. 3, an account balance of '150,000 won' and '200,000 won' is accumulated to predetermined accounts assigned to the mall operators 'a' and 'b', respectively. As described above, the account balance refers to an amount for charging the advertising costs incurred according to the provision of the mediation service, and may increase the size of the account balance through the credit card payment or cash deposit of the mall operator 125. have.

Mall information database 220 of ii) of Figure 3 is to store the product information for the goods registered for sale in the mall server (120) operated by the mall operator 'a' and 'I' receiving the mall intermediary service, For example, various pieces of product information about mall identification information 'ga-shopping', 'na-mall', and product 'bag' for the operators 'a' and 'me' are correspondingly stored. For example, in the mall information database 220 of ii) of FIG. 3, the product information 'A table bag' and 'in the category' bag 'registered for sale in a shopping mall server' ga-shopping 'operated by the mall operator' ga ' The example of 'B bag bag', 'C bag bag', etc. is recorded as product information together with the product selling price.

Under such conditions, when the user 130 accessing the mediation mall server 110 inputs a product keyword 'B bag' of a product to be searched into a search box to generate a mall search request, the mall information identification means 230 Identifies the product information associated with the product keyword 'B bag' in the mall information database 220 and retrieves the mall identification information corresponding to the identified product information. Subsequently, the search result generating unit 240 creates a search result for each of the mall operators 'a' and 'b' by using the searched product information and the mall identification information, and uses the search result list in which the generated search results are arranged. Provided at 130.

In (iii) of FIG. 3, the product information 'B bag' corresponding to the product keyword 'B bag' is identified in the mall information database 220, and 'ga-Shopping' as the mall identification information corresponding to the product information 'B bag'. And 'na-mall' are searched for, and an example of a list of search results created by using the information and a list of search results arranged in order of commodity prices.

Subsequently, when a search result related to the mall identification information 'ga-shopping' is selected by the user 130 who checks the provided search result list, the user 130 is a shopping mall server related to the mall identification information 'ga-shopping' ( Connection is induced to 120, and the connected shopping mall server 120 allows a purchase of a corresponding product through a predetermined product selling procedure. At this time, the click count counting unit 250 is a cumulative field assigned to the mall server 120 related to 'ga-shopping' to which the user 130 is connected or the mall operator 'ga' of the shopping mall server 120. At 255, the number of clicks is increased by '+1', for example, to prepare for the calculation of advertising costs.

The advertising cost calculating means 260 calculates an advertising cost by using the number of clicks recorded in the cumulative total field 255 after the set first period elapses, and in particular, the number of clicks of the shopping mall generated in the second period is a predetermined condition. If satisfies, by calculating the advertising cost by applying the pre-discount rate it can be calculated by reducing the size of the advertising cost actually calculated.

That is, the advertisement cost calculating means 260 calculates the click increase or decrease S using the number of clicks n1 and the number of clicks n2 recorded in the cumulative total field 255 in association with the selection received during the first period and the second period. As a result, it is possible to determine a pre-discount rate N to be applied when calculating the advertising costs for the first period. To this end, the account balance adjustment system 200 of the present invention, as shown in FIG. 4, provides information about the pre-discount rate N corresponding to the click increase / decrease S, and the pre-discount corresponding to the click increase / decrease S. The rate N is identified among the information provided above.

For example, when the recognized number of clicks n1 of the first period is' 1,300 times' and the number of clicks n2 of the second period is' 1,000 times', the advertisement cost calculating means 260 indicates that the click increase or decrease S is' 30% or more '. Accordingly, the advertisement cost calculating means 260 may determine the pre-discount rate N '95% 'corresponding to the calculated click increase or decrease S '30% or more' as the pre-discount rate to be applied in the first period.

Thereafter, the advertising cost calculating means 260 multiplies the predetermined cost-per-click CP '100 won' by the predetermined discount rate N '95% (0.95) ', and the discounted cost-per-click cost calculated as the actual advertising cost. DCP (Discount-CP) is calculated as '95 won '. In addition, the advertisement cost calculating means 260 multiplies the discounted cost per click '95 won 'by the number of clicks n1' 1,300 times' of the first period, thereby converting the advertising cost of the first period for the mall operator 'a' to '123,500 won'. It can be calculated as (= 95 * 1,300).

Thereafter, the account renewal means 270 is subtracted from the calculated advertising costs' 123,500 won 'from the account balance associated with the mall operator' value 'so that the account balance can be renewed from' 150,000 won 'to '26, 500 won'. can do.

In the present exemplary embodiment, after the end of the first period, the advertising cost is calculated in the future in consideration of the number of clicks counted in the cumulative field 255. However, as another example, the user 130 selects the search result. As soon as it occurs, the discounted cost-per-click '95 won 'may be deducted from the account balance as an advertising cost.

As another embodiment of the present invention, it will be described to determine the validity of the user 130 selection.

As described above, the account balance adjustment system 200 of the present invention induces the user 130 to be connected to the shopping mall server 120 associated with the mall operator 125 according to the selection of the search result. However, a malicious user, for example, a competitor of the mall operator 125 who is provided with the mall brokerage service, repeatedly selects a search result to increase the advertising cost of the mall operator 125 and clicks a plurality of clicks. There may be cases where the count is to be counted. In addition, such repetitive selection may be automatically performed by using a predetermined command generating program. In this specification, such abnormal intentions or clicks generated by the process are referred to as "illegal clicks". The account balance adjustment system 200 determines such illegal clicks and ensures that the advertising costs are not deducted from the account balance of the mall operator 125 against illegal clicks, thereby protecting the mall operator 125 and the reliability of the brokerage service. Need to increase. That is, the account balance adjustment system 200 induces the mall operator 125 to access the user 130 who intends to purchase the actual product so that the advertising cost is calculated only for the click that has generated the actual advertising effect. Can be charged and settled. Therefore, there is a need for a process for selecting a search result, that is, determining whether the click is an illegal click or not.

To this end, the account balance adjustment system 200 may include validity determination means (not shown) for determining the validity of the selection of the received search result. In other words, the validity determining means determines that the user 130's selection of the search result is invalid when it is not an illegal click or invalid when it is an illegal click, and the advertisement cost is calculated only for the selection determined to be valid. .

Click validity determination by the validity determination means may be performed using log information. For example, the log information includes information about the network location of the user terminal 135 where the selection is received, the time when the selection occurs, and the like. For example, the validity judging means records the network address of the user terminal 135 which previously inputs a number of invalid selections or habitually, and invalidates all selections from the user terminal 135 having the corresponding network location. You can judge. Further, the validity judgment means judges that the click is invalid when a click for selecting a predetermined search result is continuously input at a predetermined time interval, or a predetermined search from a user terminal having the same network address (for example, an IP address). When a click for selecting a result is continuously generated, a reasonable and objective illegal click determination criterion may be used, such as judging the click as invalid.

Therefore, according to the present invention, by determining the validity of a predetermined selection, the advertising cost is calculated only for the selection that the advertising effect is substantially exerted when calculating the advertising cost for the mall operator 125 so that the reasonable advertising The cost can be calculated.

Hereinafter, the workflow of the account balance adjustment system according to an embodiment of the present invention will be described in detail.

5 is a flowchart illustrating an account balance adjustment method according to an embodiment of the present invention in detail.

The account balance adjustment method of the present invention is performed by the account balance adjustment system 200 described above.

First, the account balance adjustment system 200 maintains an account information database 210 that stores information on the account balance for each mall operator 125 (S510). This step (S510) is a process of accumulating and depositing a predetermined amount in an account allocated for each mall operator 125 in preparation for the deduction of advertising costs to be charged to the mall operator 125 provided with the mall intermediary service. Depositing the account balance into the account may be made according to credit card payment approval or cash deposit by the user 130.

In addition, the account balance adjustment system 200 maintains the mall information database 220 for storing the mall identification information associated with the mall of the mall operator 125 and one or more product information corresponding to the mall identification information (S520). This step (S520) is a process of correspondingly storing the mall identification information for identifying the mall operator 125, the operator of the shopping mall server 120, and the product information for the goods registered for sale in the shopping mall server 120. In particular, the product information includes information on the product price that the product is actually sold in the shopping mall server 120, and when a plurality of search results are generated for a single product, the search results are arranged in the order of cheapness through price comparison It is possible to provide an environment for generating a list of search results.

Next, when the predetermined balance search request including the product keyword from the user 130 is received, the account balance adjustment system 200 may store the product information and the mole identification information corresponding to the product keyword. In (S530). This step (S530) is a process of searching for a shopping mall server 120 that holds information on a desired product by the user 130, or a shopping mall server 120 that sells and registers the product. That is, the account balance adjustment system 200 first searches the product information associated with the product keyword input by the user 130 in the mall information database 220, and identifies the user ID by identifying the mall identification information corresponding to the retrieved product information. The environment in which the user 130 acquires information about the price actually sold in the shopping mall and the shopping mall that sells the product desired to be searched by 130 is provided.

In addition, the account balance adjustment system 200 provides the user 130 with a search result list in which the search result is arranged using the identified product information and the mole identification information in response to the mole search request (S540). This step (S540) is a process of providing the user 130 with a search result list in which brief information on a shopping mall and a product is created as a search result and the list of the created search results is arranged. As described above, the criterion in which the search results are arranged may be based on the product selling price included in the product information. For example, the search result of the shopping mall server 120 in which the sale registration is made at a relatively low price selling the same product is searched. It can be arranged relative to the top of the result list.

Next, the account balance adjustment system 200 receives a selection of a search result from the user 130 with respect to the provided search result list, and increases the number of clicks on the cumulative field of the mall operator 125 related to the selection. Record (S550). In step S550, the user 130 who selects the search result is connected to the related shopping mall server 120, and the number of clicks induced (connections) during the set period is accumulated in the cumulative total field 255. The process of recording. By counting the number of clicks, it is possible to calculate the number of users 130 who are driven to access through the mediation service for a certain period of time, thereby roughly predicting the magnitude of the advertising effect.

In addition, the account balance adjustment system 200 calculates an advertisement cost to be added to the mall operator 125 by using the number of clicks recorded in the cumulative total field 255 after the elapse of the first set period (S560). This step (S560) is a process of calculating the advertising cost by using the cost per click previously set by the mall operator 125 provided with the mall intermediary service and the number of clicks of the first period recorded in the cumulative field (255) to be. In particular, the account balance adjustment system 200 in this step (S560), the number of clicks recorded in the cumulative total field 255 during the second period, that is, the number of clicks input during the previous period of the first period satisfies a predetermined condition. In this case, the pre-discount rate may be applied when calculating the advertising cost for the first period, thereby reducing the overall size of the calculated advertising cost. In this case, if the number of clicks is abnormally increased due to illegal click or the like, it is possible to significantly reduce the marketing cost of the mall operator 125 by calculating a reasonable advertisement cost in consideration of this.

Here, the second period may be defined as a predetermined period before the first period, and the cost per click may be set using a product selling price and a section rate included in the product information.

Subsequently, the account balance adjustment system 200 updates the account balance of the account information database 210 by using the calculated advertising cost (S570). This step (S570) is to subtract the calculated advertising costs from the account balance associated with the search results, and to pay the advertising costs incurred during the first period by updating the account information database 210 using the information on the deducted account balance. The process of adjusting your account balance by the deducted amount.

Therefore, according to the present invention, when a lot of unexpected clicks are generated due to seasonal influences, social issues, and the launch of new products, the cost-per-click for the search result can be adjusted by applying a pre-discount rate when calculating the advertising cost. Therefore, it may be possible to set a reasonable unit price to maintain a reasonable advertising cost.

In another embodiment of the present invention, if the number of clicks counted in the second period satisfies a predetermined condition, the pre-discount rate is applied only to the selection of the search result associated with the product of the specific price range among the products registered for sale in the shopping mall. Explain things.

To this end, the account balance adjustment system 200 of the present invention includes a product selling price for a product sold in a shopping mall associated with the mall operator 125 in the product information. Thereafter, the account balance adjustment system 200 identifies the product selling price of the product information associated with the selected search result of the user 130, and applies the pre-discount rate only when the identified product selling price is within the set target range. The cost can be calculated.

For example, if the user 130's selection is concentrated on a search result related to a product of 100,000 won during the holiday season, the account balance adjustment system 200 may increase the number of clicks in the second period, which is the previous period, by 30% compared to the previous month. In the calculation of the advertising cost for the first period, the user may be charged at the cost-per-click (discount-per-click) to which the prior discount rate is applied only for the selection of the search result related to the product of 100,000 won.

Through this, it is possible to selectively give the mall operator 125 a discount of the advertising cost only when calculating the advertising cost for the product of a certain price range.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, local data files, local data structures, or the like, alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a local data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

As can be seen from the above description, according to the present invention, even if an unexpected large number of clicks occurs, the advance cost rate is adjusted when calculating the advertising cost, thereby adjusting the cost per click for the search result, Account balance adjustment methods and account balance adjustment systems can be provided that maintain appropriate and at the same time allow reasonable cost-per-click pricing.

In addition, according to the present invention, the payment of the advertising costs incurred within a predetermined period from the account balance associated with the mall operator, if the number of clicks of the user for the search results generated during the previous period satisfies the predetermined criterion, It is possible to provide an account balance adjustment method and an account balance adjustment system that provide a substantial reduction benefit to the mall operator by providing a certain reduction benefit in calculating the cost.

Claims (14)

In the method of adjusting the account balance of the mall operator in the brokerage service, Maintaining an account information database that stores information on an account balance for each mall operator; In response to receiving a mall search request from a user, providing a search result associated with the mall operator to the user; Receiving the user's selection of the provided search result and increasing and recording the number of clicks on the cumulative field assigned to the mall operator; After the set first period has elapsed, an advertising cost to be added to the mall operator is calculated using the number of clicks recorded in the cumulative total field, during the second period which is a predetermined period before the first period and the first period. Calculating information about an advertisement cost for the first period by applying a predetermined discount rate when information related to the number of clicks recorded in the cumulative total field satisfies a predetermined condition; And Updating an account balance of the account information database by using the calculated advertising cost; The satisfaction of the predetermined condition is A click number increase / decrease width S calculated using the number of clicks n1 recorded in the cumulative total field during the first period and the number of clicks n2 recorded in the cumulative total field during the second period is defined as reaching a set value. How to adjust the account balance, characterized in that. delete The method of claim 1, The step of calculating the advertising costs, Providing information about a pre-discount rate N corresponding to the click increase / decrease S; Identifying a pre-discount rate N corresponding to the calculated click increase / decrease S, from the provided information; And Determining the identified prior discount rate N as a prior discount rate to apply for the first period of time. How to adjust the account balance comprising a. The method of claim 3, The account information database includes information about cost-per-click CP that is added to the mall operator according to the selection, The step of calculating the advertising costs, Retrieving the cost-per-click CP for the mall operator from the account information database, and calculating a discounted cost-per-click DCP by multiplying the determined pre-discount rate N by the searched cost-per-click CP; And Calculating the advertising cost by multiplying the discounted cost-per-click DCP by the number of clicks n1; How to adjust the account balance, characterized in that it further comprises. The method of claim 1, Maintaining a mall information database storing mall identification information associated with the mall operator and at least one product information corresponding to the mall identification information; When the mall search request including a product keyword is received, identifying product information and mall identification information corresponding to the product keyword in the mall information database; Providing the user with a list of search results arranged by using the identified product information and the mole identification information in response to the mole search request. More, The user's selection of the search result is defined as the user selecting any one of the search results arranged in the provided search result list. The method of claim 5, The product information includes a product selling price for a product sold in a shopping mall related to the mall operator, The step of calculating the advertising costs, Identifying a product selling price of product information associated with the selected search result; And Calculating an advertising cost to which the prior discount rate is applied only when the identified product selling price is within a set target range; How to adjust the account balance, characterized in that it further comprises. The method of claim 1, Transmitting a charge request signal to the mall operator when the updated account balance is less than or equal to a set amount; And Updating the account information database by changing the account balance in real time according to a charge execution signal received as a response of the mall operator to the charge request signal; And wherein the charging execution signal is generated in association with credit card payment authorization or cash deposit by the mall operator. The method of claim 1, Generating log information associated with the selection of the search result, wherein the log information includes network address information of the user terminal of the user who selected the search result and selection point information of a time point at which the search result is selected; Determining whether the selection of the search result is valid by referring to log information generated during the first period; And Calculating the advertising cost only for the selection of valid search results as a result of the determination; How to adjust the account balance, characterized in that it further comprises. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1. In the system to adjust the account balance of the mall operator in the brokerage service, An account information database that stores information on an account balance for each mall operator; Search result creation means for providing a user with a search result associated with the mall operator upon receipt of the mall search request from the user; Click count counting means for receiving the user's selection for the provided search result and increasing and recording the number of clicks on the cumulative total number assigned to the mall operator; After the set first period has elapsed, an advertising cost to be added to the mall operator is calculated using the number of clicks recorded in the cumulative total field, during the second period which is a predetermined period before the first period and the first period. Means for calculating advertising costs for the first period by applying a predetermined advance discount rate when information related to the number of clicks recorded in the cumulative total field satisfies a predetermined condition; And Account updating means for updating the account balance of the account information database using the calculated advertising costs; The satisfaction of the predetermined condition is A click number increase / decrease width S calculated using the number of clicks n1 recorded in the cumulative total field during the first period and the number of clicks n2 recorded in the cumulative total field during the second period is defined as reaching a set value. System for adjusting the account balance, characterized in that. The method of claim 10, A mall information database that stores mall identification information associated with the mall operator and at least one product information corresponding to the mall identification information; And Mole information identification means for identifying product information and mole identification information corresponding to the product keyword in the mole information database when the mole search request including a product keyword is received; More, And the search result generating means provides the user with a list of search results arranged by using the identified product information and the mole identification information to the user in response to the mole search request. . delete The method of claim 10, The advertising cost calculation means, Information about the pre-discount rate N corresponding to the click increase / decrease S is provided, the pre-discount rate N corresponding to the calculated click increase / decrease S is identified from the prepared information, and the identified pre-discount rate N is identified. The account balance adjustment system, characterized in that determined by the pre-discount rate to be applied for the first period. The method of claim 13, The account information database includes information about cost-per-click CP that is added to the mall operator according to the selection, The advertising cost calculation means, Search the cost-per-click CP for the mall operator in the account information database, calculate a discounted cost-per-click DCP by multiplying the determined cost-per-click CP by the determined pre-discount rate N, and calculate the cost-per-click cost by the number of clicks n1 The account balance adjustment system, characterized in that to calculate the advertising cost by multiplying the DCP.

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