KR100716734B1 - Server and method for providing individual pubic relation service - Google Patents

Abstract

The present invention provides a server and a method for providing a personal PR service for registering / modifying / deleting / looking up a state of a mobile communication service user and PR contents in real time so as to promote the same to other users, and the method And a recording medium having recorded thereon a program for executing the program.

According to the present invention, a personal PR service providing server connected to a terminal through a mobile communication network or a wired / wireless internet network receives a registration / modification / deletion of a personal PR content registration / modification / deletion request for a personal PR service from a terminal, When the registered personal PR content inquiry request is received from a specific terminal, the requested personal PR content is converted into a content format of the specific terminal and provided to the specific terminal that requested the inquiry.

Terminal, PC terminal, PR (Public Relation), PR service, content, SMS, MMS

Description

SERVER AND METHOD FOR PROVIDING INDIVIDUAL PUBIC RELATION SERVICE}

1 is a diagram illustrating a network in which a personal PR service is performed according to the present invention.

2 is a functional block diagram of a terminal according to the present invention.

3 is a functional block diagram of a personal PR service providing server according to the present invention.

4 is an exemplary diagram of personal PR content configured in a terminal according to the present invention.

5 to 7 are flowcharts illustrating a method for providing a personal PR service according to the present invention.

 Explanation of symbols on the main parts of the drawings

11: terminal 12: mobile communication system

13: wired / wireless Internet network 14: personal PR service server

31: communication interface unit 32: control unit

33: database 34: subscriber verification means

35: content classification means 36: conversion means

The present invention relates to a public relations (PR) service, and in particular, can register / modify / delete / view a user's status and promotional contents of a communication service user in real time and promote it to other users. A server for providing a personal PR service, a method for providing the same, and a recording medium having recorded thereon a program for executing the method.

Recently, with the development of wireless Internet technology and the rapid increase in the use of terminals, various services have been provided to terminal users through mobile communication systems. In addition, wired Internet-based content service providers often use services of mobile communication systems for user authentication or billing.

Here, the mobile communication terminal refers to a wireless communication device that provides a communication function such as a mobile phone, a personal digital assistant (PDA), etc., which is compact and lightweight so that an individual can carry it anytime and anywhere and can make a call or exchange data while moving. In addition, the mobile communication system refers to a system for providing a wireless voice communication service and a wireless Internet service to the terminal. Such a mobile communication system includes a device for providing various additional services, that is, a short message service center (SMSC) providing a text message transmission service, and a multimedia message service center providing a transmission / reception service of a multimedia message including video, text, and voice ( MMSC), a push proxy gateway (PPG) for providing a message push service to the terminal, and a location based service system (LBS) for providing a location based service.

With the development of mobile communication technology, these mobile communication terminals are indispensable for modern people, regardless of gender, age, and age, and the demand for such terminals is expected to increase further. As a result, mobile operators have added various functions (eg, memory functions, multimedia display functions, and broadcast reception functions) to their products to differentiate them from other companies' products. Furthermore, the mobile telecommunications company provides these services to customers using a service / content providing server connected to the mobile communication network.

The 'personal PR service' is also one of the services provided in this context.

In the related art, a PR service is set in a text form in a messenger service on a wired line, and a message can be inquired by a person expressed when the other party inquires, and a limited PR service can be provided when a messenger program is mounted on a terminal. However, there have been limitations in registering and modifying personal status and contents promotion in various forms in real time and in various formats.

In addition, there is a form in which a mobile communication company provides personal information in the form of wireless Internet, but this also easily updates personal PR information through a mobile communication network or an internet network in real time, and provides contents for self-expression and personal promotion in various forms. It does not provide a way to register / modify.

Accordingly, the present invention has been proposed to solve the above-mentioned conventional problems, and by using a communication service, a user who uses a communication service in real time, anytime, anywhere by registering, modifying, deleting and retrieving personal status and PR contents in real time. An object of the present invention is to provide a personal PR service providing server capable of servicing various context information and personal PR contents, a method of providing the same, and a recording medium recording a program for executing the method.

In addition, there is another object to implement a personal PR service providing server and a method of providing the personal PR service to enable easy and simple registration, modification, deletion and inquiry of personal PR content using a terminal connected through a mobile communication network or a wired / wireless internet. .

Personal PR service providing server according to the present invention for achieving the above object,

In a personal PR service providing server connected to a terminal through a mobile communication network or a wired / wireless internet to provide a personal PR service to each terminal,

A communication interface unit performing data communication with each terminal; A database for storing data for personal PR service including personal PR service subscriber information and personal PR content information registered for each subscriber; Subscriber identification means for confirming the subscriber according to the request and the personal PR content of the subscriber by using the personal PR service subscriber information stored in the database according to the registration / modification / deletion / view request of the personal PR content from each terminal; Content classification means for classifying the type of the personal PR content; Conversion means for converting the personal PR content into a content format of a terminal to be provided; And registering / modifying / deleting the personal PR content in response to the registration / modification / deletion request from each terminal, and reconstructing the personal PR content converted by the conversion means in response to the inquiry request of the previously registered personal PR content. It includes a control unit provided to each terminal through a communication interface unit.

In one embodiment of the present invention, the terminal requests registration / modification / deletion / retrieval of personal PR content using a hot number. Here, the hot number is preferably composed of a combination of a plurality of letters, numbers and / or symbols.

In one embodiment of the present invention, the subscriber identification means confirms the hot number transmitted from the terminal to confirm the subscriber according to the request and the personal PR content of the subscriber.

In one embodiment of the present invention, the controller registers in the database for each individual PR content classified by the content classification means.

In one embodiment of the present invention, the content may include at least one of a group consisting of text, an image, a photo, and a video.

In one embodiment of the present invention, the communication interface unit may receive a text-based personal PR content requested to be registered from each terminal through a short message system (SMS), and further, the image requested to be registered from each terminal, Photo- or video-based personal PR content can be transmitted through a multimedia message system (MMS). Furthermore, the communication interface unit receives a personal PR content registration / modification / deletion / retrieval request from the terminal through a mobile communication network or a wired / wireless internet network, and the personal PR content to the terminal through a mobile communication network or a wired / wireless internet network. Can be provided.

In addition, the personal PR service providing method of the present invention for achieving the above object,

In a personal PR service providing server connected to a terminal through a mobile communication network or a wired / wireless internet, the method for providing a personal PR service to each terminal,

A subscription step of receiving a subscription request of a private PR service from each terminal in a private PR service providing server and granting a subscription; A content registration step of receiving and registering a personal PR content registration request for a personal PR service from each terminal in the personal PR service providing server; An inquiry request receiving step of receiving the registered personal PR content inquiry request from a specific terminal; A content conversion step of converting the inquiring personal PR content into a content format of the terminal in response to the inquiry request; And a content providing step of providing the converted personal PR content to the requesting terminal.

In one embodiment of the present invention, in the content registration step and the inquiry request reception step, the terminal requests the personal PR content registration and inquiry respectively using a hot number. Here, the hot number is composed of a combination of a plurality of letters, numbers and / or symbols.

In one embodiment of the present invention, the personal PR service providing method, after the content registration step, receiving a request to modify or delete the registered personal PR content from the terminal in the personal PR service providing server; And modifying or deleting the registered corresponding personal PR content in the personal PR service providing server.

In one embodiment of the present invention, the terminal requests the modification or deletion of the personal PR content by using a hot number composed of a plurality of letters, numbers and / or symbols.

In one embodiment of the present invention, the subscribing step may further include storing subscriber information of the terminal requesting the subscription at the personal PR service providing server.

In an embodiment of the present invention, the content registration step includes: a division step of dividing the personal PR content requested to be registered from the terminal into a text, an image, a picture, and a video; And storing the classified personal PR contents.

In one embodiment of the present invention, the method for providing a personal PR service may further include, after the step of receiving the inquiry request, identifying the subscriber of the terminal which has requested the inquiry in the personal PR service providing server.

In one embodiment of the present invention, the content providing step provides the personal PR content converted into text to the inquiry requesting terminal.

In an embodiment of the present invention, the content providing step may provide the terminal with personal PR content converted into voice, personal PR content converted into pictures, or personal PR content converted into video through text-to-speech (TTS). Can be.

In addition, the present invention for achieving the above object, in the personal PR service providing server connected to the terminal via a mobile communication network or wired / wireless Internet,

A subscription function of receiving a subscription request of a private PR service from each terminal by using a hot number at a personal PR service providing server and permitting subscription in response to the subscription request; A content registration function of receiving and registering a personal PR content registration request for a personal PR service from each terminal in the personal PR service providing server; An inquiry request receiving function for receiving the registered personal PR content inquiry request from a specific terminal; A content conversion function for converting the personal information requested for the inquiry into the content format of the terminal in response to the inquiry request; And a program for executing a content providing function for providing the converted personal PR content to the terminal that has requested the inquiry.

The present invention provides a personal PR service through a short message system (SMS) or a multimedia message system (MMS) for transmitting personal PR content, for example, text, photos, images, and videos, through a mobile communication network or a wired / wireless Internet in a terminal. The present invention provides a personal PR service providing server and a method for registering a server and enabling the other terminal to search the registered personal PR content. At this time, the subscriber of the personal PR service subscribes to the personal PR service providing server through the wired / wireless internet and registers / views the personal PR content in real time, or registers in real time to the personal PR service providing server via SMS / MMS through the mobile communication network. Can look up In particular, the terminal can easily register and search in real time to the personal PR service providing server using a preset hot number (eg, a combination of a plurality of letters, numbers, and / or symbols, such as ## 123). 'Hot Number' in the present invention refers to a key button used when calling a specific call, and is preferably composed of a combination of a plurality of letters, numbers and / or symbols. In addition, the term "personal PR content" in the present invention collectively refers to content including a mobile communication service user's own state or other promotional material.

In the following, a detailed description of a preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, in the case where it is determined that detailed descriptions of related well-known functions or configurations may unnecessarily obscure the subject matter of the present invention, detailed descriptions thereof will be omitted so as not to obscure the subject matter of the present invention. will be.

1 (a) and 1 (b) is an exemplary diagram of a network configuration in which the personal PR service according to the present invention is performed, Figure 1 (a) is a terminal 11 through the mobile communication system 12 wired / wireless An example of connecting to the Internet 13 is illustrated, and FIG. 1B illustrates an example in which the terminal 11 directly connects to the wired / wireless Internet 13. Here, according to another embodiment of the present invention, the personal PR service providing server 14 shown in FIG. 1 (a) may be included in the mobile communication network of the mobile communication system 12.

The terminal 11 includes all terminals accessible to a mobile communication network such as a mobile communication terminal (eg, a mobile phone), a personal PC, a PDA, or a wired / wireless internet network. For example, in the case of a mobile communication terminal, as shown in FIG. 2, a user interface (I / F: Interface) unit 21 for providing an interface with a user and a program for controlling the operation of the terminal 11. And a memory 22 for storing data, in particular for storing a plurality of applications and data, including an application for operating a personal PR service, and displaying respective states according to the operation of the terminal, in particular the personal PR according to the present invention. A display unit 24 displaying content, a controller 23 controlling overall operations of the terminal 11, and a transmitter / receiver 25 for transmitting and receiving data and voice signals through a mobile communication network or a wired / wireless internet. 26) and can be used in general, such as commercially available cellular phones, PDAs, IMT-2000 terminals, GSM terminals.

The terminal 11 may be connected to the personal PR service providing server 14 through the mobile communication network 12 or the wired / wireless internet 13. Accordingly, the terminal 11 may access the personal PR service providing server 14 that provides the personal PR service, register personal PR content, and after the registration, modify or delete the personal PR content.

In addition, the terminal 11 may query the personal PR content of another subscriber registered in advance from the personal PR service providing server 14. In this case, the personal PR content transmitted from the personal PR service providing server 14 may be displayed on the display unit 24 in response to the inquiry request, and may be stored in the memory 22. In particular, in an embodiment of the present invention, the terminal 11 requests registration / modification / deletion / retrieval to the personal PR service providing server 14 using a preset hot number (eg, ## 1234). . The hot number is composed of a combination of at least one letter, number and / or symbol, as described above. The use of the hot number will be described in more detail below.

The mobile communication system 12 transmits a voice signal and data to the terminal 11 or transmits data transmitted from each terminal 11 to a personal PR service providing server 14 through a mobile communication network or a wired / wireless internet. do. The mobile communication system 12 is connected to a base station (BTS) for wireless section communication with the terminal 11, a base station controller (BSC) for controlling the base station, and one or more base station controllers to perform call exchange. MSC, an interworking function unit for performing cross-format conversion between voice data and packet data, a short message service center (SMSC) connected to the exchange to perform message transmission and reception, and a message push to the terminal 11 And a packet data service node (PDSN) for providing a packet data service to the terminal 11 connected to a base station controller and a mobile communication network. In addition, it includes a CBSC (Cell Broadcasting Service Center) for simultaneously delivering data to a plurality of terminals (11).

Through the mobile communication system 12 described above, voice signals and data are exchanged between the plurality of terminals 11, and data communication is performed between the terminal 11 and the personal PR service providing server 14.

The personal PR service providing server 14 is a server for providing a personal PR service according to the present invention and may be connected to the terminal 11 through the mobile communication system 12 or the wired / wireless internet 13. In addition, the personal PR service providing server 14 may be connected to the mobile communication system 13 through a wired / wireless internet 13 or may be implemented in the mobile communication system 13. Therefore, the personal PR service providing server 14 may be variously arranged according to service operation.

The personal PR service providing server 14 may provide personal PR content for the personal PR service to the terminal 11 connected through the mobile communication system 12, and directly access the wired / wireless Internet 13. One terminal 11 may also provide personal PR content for a personal PR service. In particular, the personal PR service providing server 14 may provide a DIY tool to the user of each terminal 11 to create their own personal PR content, so that the user can produce the content according to the tool, Or you can let your users create their own personalized PR content without special tools.

A user who wants to use the personal PR service according to the present invention subscribes the personal PR service to the personal PR service providing server 14 through the terminal 11. More specifically, the terminal 11 may apply for a service subscription to the personal PR service providing server 14 through the mobile communication system 12 or the wired / wireless internet 13.

As such, the user of the terminal 11 who has completed the personal PR service subscription produces his / her state and PR contents through the terminal 11 and registers the same in the personal PR service providing server 14. The PR content may be produced as text, a photo, an image, a video, and the like.

For example, when the user of the terminal 11 wants to register the text-based personal PR content in the personal PR service providing server 14, a hot number composed of a specific letter / number / symbol combination preset in the user interface ( For example, to register with the personal PR service providing server 14 by sending to SMS by pressing ## 123 + 1, and to register personal PR content of a photo or image, another hot number (for example, ## 123 +) 2) by pressing the MMS to register in the personal PR service providing server 14, if you want to register the personal PR content of the video by pressing another hot number (for example ## 123 + 3) to send to the MMS It registers with the personal PR service provision server 14. At this time, the personal PR service providing server 14 not only stores information on the personal PR service subscriber, but also stores personal PR content configuration information registered from the terminal 11.

In addition, the terminal 11 can also modify or delete the personal PR content registered as described above. For example, when the terminal 11 requests another user to modify or delete his or her own personal PR content by pressing another preset hot number, the personal PR service providing server 14 requests an individual according to the request. Modify or delete the PR content.

As described above, when the personal PR service providing server 14 which registers / modifies / deletes the personal PR content from the terminal 11 receives a request for inquiry of the personal PR content of the registered subscriber from another terminal, If the authentication is successful after the subscriber is authenticated by looking up the number, the personal PR content requested for conversion is converted into the content format of the other terminal and then provided.

3 is a functional block diagram of a personal PR service providing server according to the present invention.

Referring to FIG. 3, the personal PR service providing server 14 according to an exemplary embodiment may be connected to a terminal 11 connected through a mobile communication system 12 or a wired / wireless internet 13. In another embodiment of the present invention, the personal PR service providing server 14 may be located in an internal network of the mobile communication system 12.

The personal PR service providing server 14 of the present invention is a communication interface unit 31 for performing data communication with each terminal 11 and the general PR service providing server 14 for providing a personal PR service. A control unit 32 for controlling the operation, a database 33 for storing various data for the personal PR service including personal PR service subscriber information and personal PR content information registered for each subscriber, and each terminal 11 Subscriber identification means 34 for confirming the subscriber according to the request and the personal PR content of the subscriber using the personal PR service subscriber information stored in the database 33 according to a request for registration / modification / deletion / view of the personal PR content. And content discriminating means (35) for classifying the type of the personal PR content, and converting means (36) for converting the personal PR content into a content format of a terminal to provide the personal PR content. It includes.

The communication interface 31 may preferably receive text-based personal PR content requested for registration from each terminal 11 through a short message system (SMS), and request registration from each terminal 11. Personal PR content based on the image, photo or video may be transmitted through a multimedia message system (MMS). In particular, the communication interface 31 provides the personal PR service of the present invention through the terminal 11 and the mobile communication network 12 or the wired / wireless internet 13.

The subscriber confirming means 34 confirms whether the subscriber subscribes to the personal PR service providing server 14, and checks whether the personal subscriber PR contents of the service subscriber. At this time, the subscriber confirmation is performed using the personal information of the subscriber and the information of the terminal (11). In particular, the subscriber identification means 34 checks the number or ID of the terminal 11 that has requested the registration when the personal PR content registration / modification / deletion request is received from the personal PR service providing server 14, thereby providing the subscriber with the service. It is determined whether the subscriber is allowed to provide, and when the personal PR service inquiry server receives the personal PR content inquiry request, the terminal 11 registering the personal PR content and the terminal 11 requesting the inquiry of the personal PR content are provided. It is determined whether a user of each terminal is a user who is allowed to provide a service by using a number or ID of. Preferably, the subscriber identification means 34 checks subscriber information and personal PR content information stored in the database 33 to confirm subscriber and personal PR content.

Here, the registration / modification / deletion / retrieval request of the personal PR content in the terminal 11 preferably uses a hot number. The hot number is a combination of a plurality of preset letters, numbers and / or symbols, which is a preset key combination for the personal PR service of the present invention. For example, a user of a personal PR service uses his terminal 11 to press a predetermined hot number (eg, ## 123) to access the personal PR service providing server 14 to register and modify personal PR content. You can request to delete, query or inquire. In addition, the subscriber identification means 34 confirms the hot number transmitted from the terminal 11 in this way and confirms the subscriber and the personal PR content of the subscriber according to the request.

When the content classification means 35 receives a registration / modification / deletion / view request for personal PR content from each terminal 11, the content classification means 35 classifies the type of personal PR content that is the target of registration / modification / deletion / viewing request. do. Preferably, the personal PR content may be divided into text, photo, image, video, and the like. The content classification means 35 may classify the type of personal PR content by using a hot number transmitted when a registration / modification / deletion / search request is sent from the terminal 11. For example, if the requested hot number is # 1, the text may be divided into text, if the hot number is # 2, the photo / image may be classified, and if the hot number is # 3, the video may be classified as a video. In particular, when the first terminal MS1 wants to query the personal PR content of the second terminal MS2, the first terminal MS1 accesses the personal PR service providing server 14 using hot number # 3. When requesting the personal PR content inquiry of the second terminal MS2, the personal PR service providing server 14 checks the hot number and, if the hot number is # 3, is classified as a video, The PR content is transmitted to the first terminal MS1.

The converting means 36 converts the personal PR contents into the content format of the terminal 11 to provide the personal PR contents upon receiving the request for retrieving the personal PR contents from each terminal 11. For example, when the first subscriber wants to inquire the personal PR content of the second subscriber to his terminal, the first subscriber requests the personal PR service providing server 14 to inquire the personal PR content through his terminal. The service providing server 14 converts the personal PR content to be provided according to the content format of the first subscriber station. At this time, when the first subscriber provides a specific hot number to the personal PR service providing server 14 through his terminal, the personal PR service providing server 14 uses the hot number to provide the personal PR to the terminal. It is to convert the form of the content to the terminal.

In particular, the converting means 36 may convert the text-based personal PR content, or may convert the text-based voice into personal PR content through text-to-speech (TTS). In addition, it may be converted to photo / image-based personal PR content or video-based personal PR content.

The control unit 35 registers / modifies / deletes the personal PR content in response to the registration / modification / deletion request from each terminal 11, and converts the personality PR content into the inquiry request of the pre-registered personal PR content. The personal PR content converted by 36) is provided to the corresponding terminal 11. In particular, the control unit 32 registers in the database 33 for each individual PR content classified by the content classification unit 35. Herein, the personal PR content may include at least one of a group consisting of text, an image, a photo, and a video.

In addition, the control unit 32 may provide personal PR content to a terminal 11 connected to a mobile communication network or a wired / wireless internet, and may provide a personal message to the terminal 11 in a short message (SMS) or a multimedia message (MMS). PR content may be provided. In this case, the PR content is transmitted through the communication interface 31.

The personal PR content is implemented through the platform of the terminal 11, may be implemented to be executed on the terminal 11 when selected through a predetermined menu, or may be implemented in the form of a background content.

In general, the software environment of the terminal 11 is a platform that performs the same role as an operating system (OS) mounted on a personal computer (PC) or the like, and an application loaded on the platform to perform a predetermined function (application). The platform, which is necessary to provide an environment for mounting and executing an application program transmitted through a wireless Internet on the terminal 11, is currently a general virtual machine (GVM), a brew (BREW), a Java station (JAVA). Stations, etc. are being used. Recently, the WIPI platform has been used a lot. Since different mobile communication service providers adopt different platforms, the application must be implemented in a language compatible with the platform of the corresponding terminal.

The personal PR content provided from the personal PR service providing server 14 to the terminal 11 according to the present invention is an application for the terminal 11 and should be implemented in a language suitable for the platform of the terminal 11.

Accordingly, the data and the personal PR service page to be provided to the terminal 11 through the conversion means 36 are converted into a content format compatible with the platform of the terminal 11. The terminal 11 downloads the personal PR content constituting the content page provided from the personal PR service providing server 14 and uploads and executes it on the platform.

4 is an exemplary diagram of personal PR content configured in a terminal according to the present invention, and shows an example of a content page providing personal PR content of a specific subscriber. Referring to FIG. 4, a picture of a subscriber playing soccer through his terminal is displayed as a picture / image, and at the same time, personal PR content containing his / her career and wishes is displayed.

In addition, an advertisement window (which can be implemented as a display board module) is further set at the bottom of the screen, and the advertisement provided by the personal PR service providing server 14 can be provided through a push function through the advertisement window. In addition, other information may be provided to other subscribers who are using the CBS (Cell Broadcasting Service), LBS (Location Based Service) and messenger functions. Although FIG. 4 illustrates a terminal, such a content page may be implemented in another terminal (eg, PDA, personal PC, etc.).

5 to 7 are flowcharts illustrating a method for providing a personal PR service according to an embodiment of the present invention. The personal PR service providing method of the present invention will be described in more detail with reference to FIGS. 5 to 7. 5 to 7 illustrate a process of providing a personal PR service from the personal PR service providing server 14 to the terminal 11 according to an embodiment of the present invention.

Referring to FIG. 5, the terminal 12 (11-1, 11-2), which is to receive the personal PR service, requests the personal PR service subscription server 14 to subscribe to the personal PR service (S500 and S502). The personal PR service providing server 14 stores the subscriber information transmitted in each of the terminals 1 and 2 (11-1 and 11-2) in the database 33 in the database 33 (S504). In response to the request, each terminal 1, 2 (11-1, 11-2) is allowed to join (S506,508).

The terminal 1 (11-1) subscribed to the personal PR service produces personal PR content (S510), and requests registration to the personal PR service providing server 14 (S512). In this case, the terminal 1 11-1 may request registration of personal PR content using a preset hot number. The personal PR content may be produced and registered as text, photo, image, video, or the like.

As such, the personal PR service providing server 14 receiving the personal PR content registration request from the terminal 1 11-1 registers the personal PR content (S514) and stores the personal PR content configuration information in the database 33. Store in (S516).

Subsequently, when receiving an inquiry request for the personal PR content registered in the personal PR service providing server 14 from the other terminal 2 (11-2) (S518), the personal PR service providing server 14 may be configured to perform the request. After checking the number of the terminal 2 (11-2) requesting the inquiry, and confirming whether the subscriber is a personal PR service (S520), and converts the personal PR content to be provided if the legitimate subscriber to the content format of the terminal 2 (11-2) In operation S522, the converted personal PR content is provided to the terminal 2 11-2 (S524). In this case, when the terminal 2 (11-2) requests the inquiry of the personal PR content, a request is made to the personal PR service providing server 14 using a preset hot number, and the personal PR service providing server 14 requests the inquiry. Check the hot number to convert the personal PR content to be provided to the terminal 2 (11-2). For example, when the terminal 2 (11-2) requests a video-based personal PR content, if a request is made to the personal PR service providing server 14 using the corresponding hot number, the personal PR service providing server 14 confirms that the hot number is a video-based PR content search, converts the pre-registered personal PR content into a video-based content format, and provides it to the terminal 2 (11-2).

Subsequently, when the personal PR service providing server 14 receives a request for correcting / deleting the personal PR content registered in advance from the terminal 1 11-1 (S526), the personal PR service providing server 14 receives the request. The subscriber is identified using the requested information of the terminal 1 11-1 (S528), and after confirmation, the subscriber modifies / deletes the registered personal PR content in the personal PR service providing server 14 ( S530). The request for modification / deletion of such personal PR content also preferably uses a hot number.

Steps S526 to 530 may be performed after registering the personal PR content to the personal PR service providing server 14 (S512 to S516). That is, after the personal PR content is registered in the personal PR service providing server 14 by the terminal 1 11-1, it may be modified / deleted before the other terminal 2 11-2 searches for the registered personal PR content. .

6 is an exemplary diagram illustrating a registration / modification process of personal PR content according to an embodiment of the present invention. Referring to FIG. 6, the terminal 11 transmits a registration / modification request for personal PR content to the personal PR service providing server 14 using a preset hot number (S600). When receiving a response to the request from the personal PR service providing server 14 (S602), it is checked whether the personal PR content to be registered / modified is text-based (S604). If it is text-based personal PR content, the personal PR content registered / modified through SMS transmission is transmitted to the personal PR service providing server 14 (S606), and if it is not text-based personal PR content, it is registered / modified through MMS transmission. The modified personal PR content is transmitted to the personal PR service providing server 14 (S608). When the registered / modified personal PR content is transmitted as described above, the personal PR service providing server 14 stores the content (S610).

7 is an exemplary view showing a process of providing personal PR content according to an embodiment of the present invention. Referring to FIG. 7, the personal PR service providing server 14 receives an inquiry request for the personal PR content of the terminal 1 11-1 registered using the preset hot number from the terminal 2 11-2. If (S700), using the number of the terminal 2 (11-2) requesting the inquiry to determine whether the personal PR service subscriber (S702). If the personal PR service is not a subscriber (S704), an error message to subscribe to the personal PR service is transmitted to the requesting terminal 11 (S706), and if the personal PR service is a subscriber allowed (S704), the terminal 2 It is determined whether the requested personal PR content is a text by using the hot number transmitted in (11-2) (S708). If it is a text request, the personal PR service providing server 14 searches the database 33 for personal PR content of another pre-registered terminal and converts it to text, thereby requesting the inquiry of the text-based personal PR content. And (S710), if it is not a text request to determine whether the picture / image request (S712). If it is a picture / image request, the registered personal PR content is searched in the database 33, converted into a picture / image, and provided to the terminal 2 (11-2) (S714). It is determined (S716). If it is a video request, the registered personal PR content is searched in the database 33, converted into a video format, and provided to the terminal 2 (11-2) (S718). 2) to (S720).

As described above, the personal PR service providing method according to the present invention may be implemented through the personal PR service providing server 14 described above. In addition, each step of the personal PR service providing method may be performed by a program by software. Thus, the computer-readable recording medium stores a computer program for carrying out the method. The personal PR service providing server and the method of providing the same according to the present invention can be used for a system for providing a mobile communication service. The recording medium may be implemented as a ROM or a nonvolatile memory.

The drawings and detailed description of the invention are merely exemplary of the invention, which are used for the purpose of illustrating the invention only and are not intended to limit the scope of the invention as defined in the appended claims or claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, using the method of providing a personal PR service of the present invention, a mobile communication service user can register and change an individual PR information in real time, and a service subscriber can query the other party's personal PR information anytime and anywhere. It works.

In addition, according to the present invention, the terminal user can register, modify, delete or inquire personal PR content using a preset hot number, so that the personal PR service can be used quickly and quickly.

Claims (20)

In a personal PR service providing server connected to a terminal through a mobile communication network or a wired / wireless internet to provide a personal PR service to the terminal, A communication interface unit performing data communication with each terminal; A database for storing data for personal PR service including personal PR service subscriber information and personal PR content information registered for each subscriber; Subscriber confirmation means for confirming the subscriber according to the request and the personal PR content of the subscriber by using the personal PR service subscriber information stored in the database according to a request for registration or inquiry of personal PR content from each terminal; Content classification means for classifying the type of the personal PR content; Conversion means for converting the personal PR content into a content format of a terminal to be provided; And The personal PR content is registered in response to a registration request from each terminal, and the personal PR content converted by the converting means is provided to each terminal through the communication interface in response to an inquiry request of the previously registered personal PR content. A control unit; Personal PR service providing server comprising a. The method of claim 1, The terminal is a personal PR service providing server, characterized in that for requesting registration or inquiry of personal PR content using a hot number. The method of claim 2, wherein the hot number, Personal PR service providing server, characterized in that composed of one or more combinations selected from a plurality of letters, numbers or symbols. The method of claim 2, wherein the subscriber identification means, Personal PR service providing server, characterized in that to check the subscriber and the personal PR content of the subscriber according to the request by checking the hot number transmitted from the terminal. The method of claim 1 or 2, wherein the control unit, Personal PR service providing server, characterized in that registered in the database for each personal PR content classified by the content classification means. The method of claim 1 or 2, wherein the content is: Personal PR service providing server, characterized in that it comprises at least one of a group consisting of text, image, picture, video. The method of claim 1 or 2, wherein the communication interface unit, Personal PR service providing server, characterized in that for receiving the registration request text-based personal PR content from each terminal through a short message system (SMS). The method of claim 1 or 2, wherein the communication interface unit, Personal PR service providing server, characterized in that for receiving the image, photo or video based personal PR content requested from each terminal through a multimedia message system (MMS). The method of claim 1 or 2, wherein the communication interface unit, Receive a personal PR content registration or inquiry request from the terminal through a mobile communication network or a wired / wireless Internet network, Personal PR service providing server, characterized in that to deliver the personal PR content to the terminal via a mobile communication network or a wired / wireless Internet network. In a personal PR service providing server connected to a terminal through a mobile communication network or a wired / wireless Internet, A subscription step of receiving a subscription request of a private PR service from a first terminal in a private PR service providing server and granting a subscription; A content registration step of receiving and registering a personal PR content registration request for a personal PR service from the first terminal in the personal PR service providing server; An inquiry request receiving step of receiving the registered personal PR content inquiry request from a second terminal; A content conversion step of converting the personal information requested for the inquiry into the content format of the second terminal in response to the inquiry request; And A content providing step of providing the converted personal PR content to the second terminal that has requested the inquiry; Personal PR service providing method comprising a. The method of claim 10, wherein in the content registration step and the inquiry request reception step, The first terminal or the second terminal is a personal PR service providing method characterized in that for requesting registration and inquiry of personal PR content using a hot number, respectively. The method of claim 11, wherein the hot number, Personal PR service providing method comprising a combination of one or more selected from a plurality of letters, numbers or symbols. According to claim 10 or 11, After the content registration step, Receiving a request to modify or delete the registered personal PR content from the first terminal in the personal PR service providing server; And Modifying or deleting the registered corresponding personal PR content in the personal PR service providing server; Personal PR service providing method characterized in that it further comprises. The method of claim 13, And the first terminal requests to modify or delete the personal PR content by using a hot number composed of one or more combinations selected from a plurality of letters, numbers, or symbols. The method of claim 10 or 11, wherein the joining step, And storing, by the personal PR service providing server, subscriber information of the first terminal that has requested the subscription. The method of claim 10 or 11, wherein the content registration step, A division step of dividing the personal PR content requested to be registered from the first terminal into a text, an image, a photo or a video; And Storing the classified personal PR contents; Personal PR service providing method characterized in that it further comprises. According to claim 10 or 11, After the inquiry request receiving step, The personal PR service providing method further comprises the step of identifying the subscriber of the second terminal that the inquiry request from the personal PR service providing server. The method of claim 10 or 11, wherein the content providing step, The personal PR service providing method of providing personal PR content converted into text to the second terminal requesting the inquiry. The method of claim 10 or 11, wherein the content providing step, Personal PR service providing method, characterized in that to provide the personal PR content converted to speech, personal PR content converted to a picture or personal PR content converted to a video through a text-to-speech (TTS) to the terminal. In a personal PR service providing server connected to a terminal through a mobile communication network or a wired / wireless internet, A subscription function of receiving a subscription request of a private PR service from each terminal by using a hot number at a personal PR service providing server and permitting subscription in response to the subscription request; A content registration function of receiving and registering a personal PR content registration request for a personal PR service from each terminal in the personal PR service providing server; An inquiry request receiving function for receiving the registered personal PR content inquiry request from a specific terminal; A content conversion function for converting the personal information requested for the inquiry into the content format of the terminal in response to the inquiry request; And A content providing function of providing the converted personal PR content to the terminal that has requested the inquiry; And a program for executing the program.

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