KR100702207B1 - Providing method for internet search service which connects member's information with key word, and search service server using the same - Google Patents

Abstract

According to an aspect of the present invention, a first step in which a first visitor accesses a server providing an Internet search service through a first terminal equipped with a web browser, purchases a search word he wants to own, and inputs linkage information for the search word. Wow; A second step of inputting a search word purchased by the first visitor after the second visitor accesses the server through a second terminal equipped with a web browser; A third step of providing, by the server, the general search result for the input search word and the linkage information input by the first visitor to the second terminal; A fourth step of the second visitor applying for a bid for the search word owned by the first visitor to the server through the second terminal; And a fifth step of determining, by the server, the second visitor as a successful bidder and associating and storing the search word and information on the second accessor, and a search service server implementing the same.

According to an embodiment of the present invention, since a specific search term may be used to search for information about a specific person who owns a specific search term or a story, opinion, or feeling about the search term, a specific individual may purchase a search term. By being able to use it as a means of public relations or opinions they can use the search service more fun. On the other hand, by providing a new and more interesting search service, the service provider can not only increase the access rate but also create a new revenue model called search word sales.

Search term, Purchase, Search service server, Internet, Bidding, PR, Category

Description

Providing method for internet search service which connects member's information with key word, and search service server using the same}             

1 is a functional block diagram of a search service server according to an embodiment of the present invention.

2 is a flowchart illustrating a procedure for purchasing a search word according to an embodiment of the present invention.

3 is a diagram illustrating a configuration of an input window provided when a search word is purchased.

4 is a flowchart illustrating a procedure for accessing a search service server and searching according to an embodiment of the present invention.

5 is a diagram illustrating a human search zone and a search result screen that appear when a purchased keyword is input;

6 is a configuration diagram illustrating a detailed screen that appears when the detailed view of the human search zone is selected in FIG.

7 is a configuration diagram illustrating a bid details screen that appears when the bid menu of Figure 6 is selected

* Explanation of symbols for main parts of drawings *

10: search service server 11: web server

12: System operation management unit 13: Database management unit

14: Member DB 15: Search term linked information DB

16: search engine 17: cost payment department

18: search term registration management unit 19: search term ranking adjustment unit

20: Bidding section 21: Member registration certification

The present invention relates to a search method provided by an Internet portal site and the like, and more particularly, to a search method that can be used as a PR means of an individual by associating a specific search word with personal information and a search service server implementing the same.

Currently, Internet portal sites provide services such as e-mail, cafes, blogs, news, and information search, but the information search service that searches for the information that users need is the most important part. Beyond search, knowledge retrieval services that provide knowledge to users using extensive knowledge DB accumulated through question-and-answer forms among users are also gaining much attention.

Therefore, each portal site has a search term input window on the main screen to meet the needs of these users.When a user enters a search term, the webpage, website, news, cafe, blog, and related knowledge related to the search term By displaying summary information or URL (uniform resource locator) information, the user can search for the desired information among them.

As accessor and access frequency using information retrieval service increases day by day, each portal site is engaged in intense research efforts to attract more visitors and members and preempt new and interesting search related services.

The present invention is derived from this background, and by presenting a new search method to give a superior advantage in attracting members or visitors from the perspective of the portal site, from the user's point of view can be properly utilized as their PR means The purpose is to provide a more convenient, and more fun to use the search service.

In order to achieve the above object, the present invention allows a first visitor to access a server providing an Internet search service through a first terminal equipped with a web browser, and to purchase a search word that he / she wants to own, A first step of inputting linkage information; A second step of inputting a search word purchased by the first visitor after the second visitor accesses the server through a second terminal equipped with a web browser; A third step of providing, by the server, the general search result for the input search word and the linkage information input by the first visitor to the second terminal; A fourth step of the second visitor applying for a bid for the search word owned by the first visitor to the server through the second terminal; And a fifth step of determining, by the server, the second visitor as a successful bidder and associating and storing the search word and information about the second accessor.

The first step may include: requesting the first visitor to purchase a search word through a web page provided from the server to the first terminal; Inputting one or more search terms to be owned by the first visitor; Determining whether the server can sell the inputted search word; If the sale is possible, input linkage information for each search term through the first terminal, and if the sale is impossible, any one of the request for bidding on the search term or purchase request for another search term to be owned through the first terminal. May include selecting a procedure.

Before or after the step of inputting the linkage information, it is preferable to further include a cost payment step.

Before or after the step of inputting the linking information, it is preferable to further include the step of designating the possession period for the search word.

If the designated ownership period has expired, it is preferable to further include the step of deleting the input linkage information in the server.

The first step may include: requesting the first visitor to purchase a search word through a web page provided from the server to the first terminal; Inputting one or more search terms to be owned by the user; Querying whether to request bid for the input search word in the server; Inputting a bid price in response to the query by the first visitor; And determining a successful bidder at the server.

In the determining of the successful bidder in the server, it is preferable to automatically determine the successful bidder by assigning a weight to at least one element among a bid amount, a desired ownership period, a site usage rate, and whether the homepage is held.

The linkage information may include at least one of a name, a job, an address, a phone number, an e-mail, a homepage address, a blog address, PR information, and a story related to a search word.

The first step may further include a step of designating a category for a search word owned by the first visitor using one or more classification tables, and in the third step, a search result screen indicating the linkage information. The apparatus may further include a selection menu for viewing a list of search terms belonging to the same category as the input search word.

In addition, the present invention, a web server for providing a web page to the terminal connected through the Internet network; Member registration authentication unit for performing the member registration and authentication procedures of the accessor; A search term registration management unit performing a search term purchase management and linked information registration procedure of the visitor; A search term ranking adjuster configured to select a search rank for the search term and provide the selected result to a web page; A search term bidding unit configured to receive a bid application for a search term and determine a successful bidder; A search engine for performing an information search related to a search word input through the web server; A member DB; A search term link information DB configured to store search term link information input by a search term buyer; A database manager for controlling access to the member DB and the search term link information DB through the web server; Provides an Internet search service server including a system operation management unit which is connected to the web server, member registration authentication unit, search term registration management unit, search term ranking adjusting unit, search term bidding unit, search engine, and database management unit to control the overall system operation.

The search term association information DB is preferably constructed in such a manner that the search terms purchased by each member correspond to the member information of the member DB.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

First, FIG. 1 is a block diagram for each function of a search service server 10 that provides a search service according to an exemplary embodiment of the present invention. Among them, a web server 11 for providing a web page to a terminal connected through an Internet network is shown. ), A member registration authentication unit 21 for performing member registration and authentication procedures, a cost settlement unit 17 for processing a cost settlement procedure, and a search for searching information related to a search term entered through a search term input window. Database management unit 13 for controlling access to the database through the engine 16, the member DB 14, the web server 11, and the system operation management unit for controlling the overall operation of the search service server 10 ( 12) operation method is not much different from general server providing search service.

The characteristic configuration of the search service server 10 according to an embodiment of the present invention is a search term registration management unit 18 for allowing a visitor who wants to own a specific search term to perform a search term purchase procedure. Search term ranking adjuster 19 which selects popular search terms having a high search rate and provides the selected result after searching, search term bidding unit 20 which receives a bid request for the search term and determines successful bidders, and inputs them in a purchase procedure of the search term. It can be referred to as a search term link information DB (15) for storing the link information for each search term.

The search term association information DB 15 may be configured separately from the member DB 14 as shown, or may be included in a part of the member DB 14.

In the case of configuring separately from the member DB 14, since only the ID of the member who owns the corresponding search word is stored in the search term association information DB 15, the member ID and the member DB 14 may be linked to each other. The search term link information DB 15 may be constructed in order of a search word, an ID of a member owned by the search term, and input link information.

The search term registration management unit 18 may perform a purchase procedure by providing a search term purchase screen to the terminal when a user accessing the search service server 10 requests a search term through a web page provided to his terminal. Make sure

The search term purchase screen includes an input window for inputting a search word to be owned, a necessary link information input window, a possession period input window, and the like, and information about the input link information and the ownership period is stored in the search term link information DB 15. do.

In addition, when the possession period is designated, periodically checks whether the period has elapsed, and performs a function of deleting the search term association information DB 15 for the search term that has passed the possession period.

The search term ranking adjusting unit 19 selects a search rank for the sold search word and provides a selection result through a web page.

Here, the ranking of the search terms indicates the popularity ranking of the search terms, and various criteria may be applied to determine the ranking, for example, a click rate per page view or a click count for a search result.

The former means the number of inputs of the corresponding search word, and the latter means the number of clicks on the search result screen after inputting the search word, and the search terms can be ranked in order of high scores by assigning arbitrary scores to these elements.

Popular search terms are listed in order according to the selected ranking, and displayed on the main screen or search screen, and if the search terms are linked with the related information, the PR effect can be improved by increasing the access rate for the search terms.

The search term bidding unit 20 provides a search term bidding screen to any customer terminal connected to the search service server 10 to receive a bid request for a search term. In the bidding screen, it is desirable to include information on bidders, bid amounts, bidding stories, or bidding stories for the search terms.

One of the important functions of the search term bidding unit 20 may be referred to as a successful bidder decision. However, the successful bidder may be determined by a successful bidder, but the bidder may be determined in consideration of various factors in addition to the bid price.

E.g. Select factors related to the contribution to the service provider, such as the desired ownership period for the search term, the website utilization rate of the service provider of the present invention, whether to use the homepage, etc., and then have the buyer respond to these factors. In addition, the winning bidder may be automatically determined by assigning different weights to these elements. Of course, the website usage rate or homepage usage can use the information stored in the member DB of the service provider.

In the meantime, each component in the search service server 10 may be formed as a module of a type having a program that performs the above-described unique functions, or may be implemented as an intangible program mounted on a hard disk.

Looking at the method for providing a search service according to an embodiment of the present invention by using a search service server 10 having such a configuration as follows.

2 is a flowchart illustrating a search word purchasing procedure, wherein any first visitor who wants to purchase a search word accesses the search service server 10 through his terminal equipped with a web browser and has Internet access (ST110). Through the web page provided by the search service server 10, membership registration and login procedures are performed. (ST120)

This member registration and login procedure is not essential and may be omitted. However, it is preferable to perform such a procedure for member management.

If the first visitor wants to purchase a search word, the user should select a search word purchase menu arranged on the web page (ST130). If this is selected, an input window as illustrated in FIG. Enter information such as a desired search term, a desired ownership period, his or her ID, name, address, phone number, mail, homepage address, and blog address, as well as linkage information such as a photograph and a story or feeling about the search word. ST140)

In FIG. 3, only one search term to be purchased may be input, but two or more search terms may be input to select whether to purchase or not.

If the first visitor has been registered and logged in, it is preferable for the convenience of the member to be able to omit the input of basic information such as ID and name.

When the purchaser enters one or more search terms in the search term input window, the search term registration management unit 18 of the search service server 10 searches the search term association information DB 15 to check whether there is already a purchaser (ST150). , If you have already made a purchase, after displaying the message, "Your search terms have already been sold." Query whether there is a willingness to purchase another search term (ST160).

If there is a purchase intention as a result of the query, the search term input window is inputted again (ST140), and if there is no purchase intention, the procedure is terminated.

On the other hand, if there is no purchaser by checking whether there is a purchaser, and if there is no purchaser, input the linking information related to the search word. May be PR content, or even have nothing to do with the search term.

However, the above description has been made on the assumption that only one person can purchase one. However, the present invention is not limited thereto, and a plurality of people may be allowed to purchase one person. Although it may not limit the number of people who can purchase a specific search word, it is preferable to limit the number of people who can purchase to the maximum in order to maximize the effect of preemption.

If a limited number of people are allowed to purchase, instead of checking whether there is a purchaser (ST150), it should be replaced with a step of determining whether or not to allow the purchase by checking whether the purchase application rank is within the limited number of people. .

In case it is impossible to sell beyond the number of people available for purchase, it is also desirable to have a step to apply for bidding directly to existing buyers.

In addition, regardless of whether or not the purchase is possible from the beginning, the purchase of the search word goes through an auction process, and the bid price is offered to two or more persons to sell to the person who presented the highest price, or the weighted factors as described above. Considering this, it is possible to sell to the person who has obtained the highest score.

As described above, the step of applying for bidding preferably includes a procedure for inputting a desired holding period and a bid amount.

On the other hand, it is preferable to go through the cost settlement procedure (ST180) after inputting the search term linking information, more particularly in that the sale of the search term can be a profit model of the service provider. However, if you want to operate simply to attract visitors to the portal site, you can sell the search terms for free, so in this case, the cost payment procedure may be omitted.

The cost payment procedure is processed in the cost payment unit 17 of the search service server 10, and a conventional method of presenting a method of mobile phone payment, ARS payment, credit card payment, etc. is applied through a web page. On the other hand, the cost payment procedure is preferably performed after entering the search term link information, but may be performed before the input.

Of course, if the bidder is determined by bidding, a payment procedure for the bidding price should be put.

As described above, when the end of the payment process or the completion of the input of the link information is free, the search term registration process is completed by storing the search term and the link information in the search term link information DB 15 in the search term registration management unit 18. (ST190)

In case you want to purchase more search terms later, you can further include querying whether you want to buy the query again, but in order to prevent a specific person from occupying too many search terms, Consider limiting the number.

4 is a second visitor who wants to search the Internet after accessing the various search terms through the process illustrated in FIG. 2, accesses the search service server 10 through his terminal equipped with a web browser. The procedure flow in the case of searching for information is shown. Here, the first connector and the second connector may be the same person.

First, the user accesses the search service server 10 (ST210), and inputs an arbitrary search word related to the content he / she wants to search in the search word input window of the web page provided by the search service server 10. (ST220 )

Then, the search term registration management unit 18 of the search service server 10 checks whether the input search word has already been sold (ST230), and if it is sold, link information stored in the search term link information DB 15 as a general search result. And outputs to the search result screen (ST240), and outputs only general search results if it is not sold. (ST250)

In this case, the general search result refers to summary information or URL information about web pages, websites, news, cafes, blogs, related knowledge, etc. related to the input search word, as in the conventional search site. It includes opinions, thoughts, feelings or self-PR about the personal information and the search word that have been placed.

FIG. 5 illustrates a search result screen provided by the search service server 10 when the search term 'sky' is entered into a search term input window, and includes two individual search zones at the top of the search result screen. The human search zone is displayed.

Here, the term 'human search' is a term adopted to emphasize that a person is searched through a search word, and its meaning should be understood based on the technical idea of the present invention rather than the meaning of the word itself.

The position of the human search zone in the search result screen may vary, and the search result screen may list the popular search words described above in order or introduce a new registered search term.

'All Sky related human search' located in the upper right of the personal search zone among individual search zones is to provide all the human search results of similar or related search terms, and 'Register human search' Is a menu to be selected when the currently connected second visitor wants to purchase the search word.

On the other hand, the search zone for each individual in the human search zone represents, for example, the buyer's name, human search title, contents, or information on the buyer's name, birthday, education, and place of birth, and is located at the bottom right of each individual search zone. When clicking the 'more' can be configured to display the detailed information about the buyer as shown in FIG.

The detailed information not only includes information on the buyer's profile, mail, blog, etc., and the buyer's opinion about the search word, but also provides various menus.

For example, it shows menus for commenting that other users can comment on the buyer's opinion, forwarding the suggested buyer's opinion to others, recommending them, and displaying others' comments. .

Also, at the top, you can see how other people search for this person through linking it with other search terms they've purchased, so you can get more detailed information about that buyer, 'Search all human searches' may be related to the human search results of similar or related search terms.

For example, if you click 'Show all human searches related to' sky ', a list of owners of words related to' sky 'will appear, and the owner list is related to the' sky 'owner, alphabetically, male / female. It can be configured to be sorted according to the location, region, age, access, etc.

In order to be able to sort on the owner list, it is of course necessary to register information on male / female, region, age, etc. when registering a search word.

Using information about the owner of the related word sorted, it is possible to provide a more interesting and broader search service by configuring a friend registration, 1: 1 chat application, blog reading, and homepage reading.

 Here, the word related to the "sky" may be, for example, "cloud" and "sun", and the selection of the related word may be registered in advance for each word, or the frequency and pattern in which the word and the related word appear at the same time. There is a method of analyzing and selecting related words.

In the former case, it is desirable to have the buyer enter the relevant words for the search term he or she wishes to own during the search term purchase process. By specifying a category to which the search term belongs, a word belonging to the same category may be selected as a related word.

Since categories should be classified as finely as possible to increase the relevance between words of the same category, it is desirable to present the buyer with a detailed multi-layered classification table such as major classification, subclassification, subclassification, and subdivision.

That is, for example, a large category such as politics, economy, religion, culture, and hobbies is presented to a buyer who wants to purchase an arbitrary search term, and if the buyer specifies a hobby, the middle category such as movie, theater, travel, and leisure is presented again. If the buyer designates leisure, he / she again presents sub-categories such as sports, fishing, horse racing, and race, and if the buyer designates sports, the buyer again presents subdivisions such as basketball, baseball, soccer, tennis, and mountain climbing. You can decide which category your search terms belong to. In some cases, there may be more subdivisions than subdivisions.

Therefore, if the buyer purchased the search term 'soccer shoes' and belongs to the classification system such as hobby-leisure-exercise-soccer as in the example above, if someone purchased the search term 'red devil' and designated the same category , 'Soccer shoes' and 'red devil' become related words, and the 'search for related words human search' menu enables the mutual search between buyers.

Meanwhile, the bidding menu provided in FIG. 6 is for enabling bidders to search for the corresponding keyword among users, and when this is clicked, the bidding screen as shown in FIG. 7 is popped up.

On the bid screen, a menu for selecting a bid application is displayed along with information on the owner of the corresponding search word and the auction start price and the auction deadline presented by the owner. While applying for bidding, the bidder's information and bidding story can be entered, and the bidder is awarded to the highest bidder on the basis of the bid deadline or accumulates the scores of various weighted factors as described above. It is desirable to allow a successful bid.

In this case, even if the owner of the search word does not start bidding by themselves, the currently connected second visitor may request a bid first, and the owner may accept the bid to start the auction.

In FIG. 5 and FIG. 6, information of each buyer's name, date of birth, education, birth place, etc. is displayed in each search zone. However, since the information may be omitted, only detailed information such as a story about the search word may be displayed.

In addition, since the screen configurations shown in FIGS. 3 and 5 to 7 are merely exemplary, they may be modified in any way.

In the above description of the preferred embodiment of the present invention, but is not limited to this can be variously modified or modified by those skilled in the art, such modifications or variations in the technical spirit of the present invention described in the claims As long as it belongs to the scope of the present invention will be natural.

According to an embodiment of the present invention, since a specific search term may be used to search for information about a specific person who owns a specific search term or a story, opinion, or feeling about the search term, a specific individual may purchase a search term. By being able to use it as a means of public relations or opinions they can use the search service more fun.

On the other hand, by providing a new and more interesting search service, the service provider can not only increase the access rate but also create a new revenue model called search word sales.

Claims (13)

A first step in which a first visitor accesses a server providing an Internet search service through a first terminal equipped with a web browser, purchases a search word he wants to own, and inputs linkage information for the search word; A second step of inputting a search word purchased by the first visitor after the second visitor accesses the server through a second terminal equipped with a web browser; A third step of providing, by the server, the general search result for the input search word and the linkage information input by the first visitor to the second terminal; A fourth step of the second visitor applying for a bid for the search word owned by the first visitor to the server through the second terminal; Determining, by the server, the second visitor as a successful bidder and associating and storing the search word and information about the second accessor; Internet search service providing method comprising a The method of claim 1, The first step, Requesting the first visitor to purchase a search word through a webpage provided from the server to the first terminal; Inputting one or more search terms to be owned by the first visitor; Determining whether the server can sell the inputted search word; If the sale is possible, input linkage information for each search term through the first terminal, and if the sale is impossible, any one of the request for bidding on the search term or purchase request for another search term to be owned through the first terminal. Selecting the procedure of; Internet search service providing method comprising a The method of claim 2, Before or after the step of inputting the linking information, the Internet search service providing method further comprising the cost payment step The method of claim 2, Before or after the step of inputting the linking information, the Internet search service providing method further comprising the step of designating the possession period for the search term; The method of claim 4, wherein And deleting the inputted linkage information from the server when the designated ownership period has expired. The method of claim 1, The first step, Requesting the first visitor to purchase a search word through a webpage provided from the server to the first terminal; Inputting one or more search terms to be owned by the user; Querying whether to request bid for the input search word in the server; Inputting a bid price in response to the query by the first visitor; Determining a successful bidder at the server Internet search service providing method comprising a The method of claim 6, In the determining of the successful bidder in the server, an internet search service providing method of automatically determining the successful bidder by assigning a weight to at least one element among a bid amount, a desired ownership period, a site usage rate, and whether a homepage is held or not. The method according to any one of claims 1 to 7, The linking information may include at least one of a name, a job, an address, a phone number, an email address, a homepage address, a blog address, PR information, and a story related to a search word. The method of claim 1, The first step may further include a step of designating a category for a search word owned by the first visitor using one or more classification tables. In the third step, the search result screen indicating the linked information further comprises a selection menu for viewing a list of search terms belonging to the same category as the input search word delete delete delete delete

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