KR100686872B1 - Method for searching user behavior pattern of mobile phone and mobile phone thereof - Google Patents

Abstract

A method for checking a user behavior pattern in a mobile communication terminal and the mobile communication terminal thereof are provided to transmit receiver information including the current location information of a terminal which receives a CBS message through a CBS channel, thereby correctly checking the behavior pattern of a user which an enterprise wants. A mobile communication terminal(100) comprises the followings: a memory(190) which stores a CBS(Cell Broadcast Service) channel for performing a user behavior pattern survey and a drive program for processing a CBS message received through a corresponding channel; a GPS(Global Positioning System) receiver(110) which receives current location information; and a control unit(120) which executes the drive program according to identification information included in the CBS message received through the CBS channel and transmits receiver information including the current location information of a terminal received by the GPS receiver(110).

Description

Method for searching user behavior pattern of mobile communication terminal and its mobile communication terminal

1 is a block diagram illustrating an overall configuration for performing a method for examining user behavior patterns according to an embodiment of the present invention.

2 is a block diagram for explaining in detail the mobile communication terminal shown in FIG.

3 is a block diagram for explaining in detail the control unit shown in FIG.

4 is a flowchart illustrating a method for investigating a user behavior pattern of a mobile communication terminal according to an embodiment of the present invention.

5A to 5B are exemplary views illustrating a process of setting a CBS channel.

<Explanation of symbols for the main parts of the drawings>

50: GPS satellite 100: mobile communication terminal

220: BS 250: MSC

300: SMSC

The present invention relates to a method for investigating user behavior patterns of a mobile communication terminal and a mobile communication terminal thereof. In particular, a user of a mobile communication terminal that can easily obtain accurate behavior patterns of subjects using CBS without causing discomfort to the subjects. It relates to a behavior pattern investigation method and a mobile communication terminal thereof.

In general, the survey method uses a method in which an investigator extracts an arbitrary subject and makes a phone call to talk with the subject, or an investigator meets the subject in person, asks the questionnaire, and organizes the survey result based on the subject's response. do.

In such a survey method, as the number of survey subjects increases, survey cost increases, and because a single investigator cannot deal with a large number of survey subjects, many surveyors generally participate.

As a result, an error may occur according to the characteristics of each investigator. When a company wants to analyze a consumer's behavior pattern, if the survey results are obtained only by the questionnaire, the result may be unclear.

In addition, in the case of a professional survey institution, in order to extract an appropriate group of subjects for each survey and to analyze the survey results according to the characteristics of the subjects, it is cumbersome that questions regarding the characteristics of the subjects are premised.

In these cases, most of the subjects who are inquisitive felt uncomfortable and did not cooperate with the survey, so the survey by the investigator was not performed properly.

SUMMARY OF THE INVENTION An object of the present invention is to solve the above-described problems, and to easily obtain accurate behavior patterns of subjects using CBS without causing discomfort to the subjects.

A mobile communication terminal according to an embodiment of the present invention for achieving the above object stores a CBS (Cell Broadcast Service) channel for performing a user behavior pattern investigation, and a driving program for processing a CBS message received through the channel Memory and a GPS receiver for receiving current location information, and the driving program is executed according to the identification information included in the CBS message received through the CBS channel to obtain the current location information of the terminal received by the GPS receiver. And a control unit for transmitting the receiver information to be included.

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More preferably, the CBS channel is installed and stored in the memory through a file download of the controller.

Still more preferably, the driving program is a driving program based on the wireless Internet standard platform that is executed without being displayed on the screen.

Still more preferably, the control unit receives a CBS channel setup information through a base station and a channel setting unit for setting the CBS channel, and from the SMSC (Short Message Service Center) in the state of setting the CBS channel by the channel setting unit An SMS message processing unit for receiving the transmitted CBS message and parsing the received CBS message, a program execution unit for receiving the location information of the current terminal by executing a corresponding driving program according to the identification information included in the parsed CBS message; And a transmission processor for transmitting the receiver information including the location information received by the program execution unit to the callback UEL included in the CBS message.

Even more preferably, the CBS message may include identification information for identifying the callback message, driving program identification information for grasping the current location information, and callback UEL.

The control unit may further include a channel deletion processing unit for deleting the CBS channel set by the channel setting unit when a CBS channel deletion message is received from the Short Message Service Center (SMSC).

In addition, the user behavior pattern investigation method of a mobile communication terminal according to an embodiment of the present invention comprises the steps of receiving information for CBS channel setup through the base station; Setting up a CBS channel based on the received CBS channel setup information; And transmitting receiver information including current location information of the terminal received by the GPS receiver by executing a driving program stored in memory in advance according to the identification information included in the CBS message received through the set CBS channel. Characterized in that.

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More preferably, the step of transmitting the SMS message processing step of receiving the CBS message transmitted from the Short Message Service Center (SMSC) in the state of setting the CBS channel and parsing the received CBS message, and the parsed CBS message A program execution step of receiving a location information of a current terminal by executing a corresponding driving program according to the identification information included, and a callback UEL included in the CBS message of information of a receiver including location information received by the program execution step; It characterized in that it comprises a transmission processing step for transmitting to.

Even more preferably, after the transmission processing step, if the CBS channel deletion message is received from the Short Message Service Center (SMSC) further comprises a channel deletion processing step of deleting the CBS channel set by the channel setting step It is done.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

A mobile communication terminal performing a user behavior pattern research method according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3.

1 is a block diagram for explaining the overall configuration for performing the user behavior pattern research method according to an embodiment of the present invention, Figure 2 is a block diagram for explaining in detail the mobile communication terminal shown in FIG. 3 is a block diagram for explaining in detail the control unit shown in FIG. 2.

Referring to FIG. 1, the mobile communication terminal 100 performing the user behavior pattern research method according to the present invention may be configured from a short message service center (SMS) 300 to a mobile switching center (MSC) 250 and a BS ( Receives a Cell Broadcast Service (CBS) message broadcasted through 220, and parses the received CBS message to call back information of a receiver including current location information. Send to a callback URL. Accordingly, the user's behavior pattern can be accurately investigated with the receiver's time and position coordinates.

CBS refers to a point-to-multi-way one-way call or message batch transmission service that simultaneously sends a message to mobile communication terminals or a group of mobile communication terminals in a specific region using a CBS channel, which is a wireless channel.

In more detail, the mobile communication terminal 100 performing the user behavior pattern research method according to the present invention detects the current location information according to the CBS channel for receiving the CBS message and the identification information included in the CBS message. When the CBS message broadcasted from the SMSC 300 is received while the driving program is stored, the received CBS message is parsed and the driving program is executed according to the identification information included in the parsed CBS message, thereby providing a current location of the terminal. Send the receiver's information, including the information, to the callback.

In this case, the CBS message is a drive type message, identification information for identifying the callback message (for example, 47896), driving program identification information (for example, 0x01010109) for identifying the current location information, and user data (User). Data) (e.g., run time, callback URL, Reserved, User Message, etc.).

The mobile communication terminal 100 receiving the CBS message broadcasted from the base station 220 through the CBS channel executes the corresponding driving program according to the driving program identification information included in the received CBS message and executes the corresponding driving program by the GPS receiver 110. Receives the current location information of the terminal, and transmits the receiver information including the received location information (for example, telephone number, etc.) to the callback UEL included in the CBS message. In this case, the received CBS message does not show the contents of the message on the screen, but transmits the information of the receiver including the current location information of the terminal to the callback UEL using a Wi-Fi platform-based driving program.

Here, GPS is a system that can locate anywhere in the world by 24 GPS satellites orbiting the earth at an altitude of about 20,000 kilometers. The GPS uses radio waves in the 1.5 GHz band, and there is a control center called a control station on the ground to collect and synchronize information transmitted from the GPS satellites 50, and the mobile communication terminal 100 The GPS receiver 110 detects the current position.

The base station 220 (BS) includes a base transceiver system (BTS) (not shown) and a base station controller (BSC) (not shown), and the BTS is a base station radio device, and wireless connection with the mobile communication terminal 100 and The wired / wireless connection function between the mobile communication terminal 100 and the BSC is performed, and the BSC is a base station control device, which is located between the base station 220 and the MSC 250 to perform base station management and control.

The MSC 250 performs a central control function to process signals received and received at each BTS (not shown) and to adjust each BTS to be efficiently operated. In addition, the MSC 250 performs a record storage function for system operation, maintenance function, and billing processing, and has a database containing information on a mobile communication terminal.

The SMSC 300 is a communication service that delivers a limited size of text between a mobile communication terminal and a mobile communication terminal, or between a mobile communication terminal and a short message entity (SME), and cannot be received at any moment. It stores and delivers the short message transmitted to the subscriber until the subscriber can receive it and delivers it to the called subscriber in the call.

Referring to FIG. 2, the mobile communication terminal 100 performing the user behavior pattern research method according to an embodiment of the present invention stores various terminal information of the corresponding mobile communication terminal, and processes a CBS channel and a CBS message. Information about the receiver including the location information of the current terminal according to the identification information included in the memory 190 storing the program for receiving and the CBS message broadcasted from the outside received from the received CBS message and included in the parsed CBS message Control unit 120 for transmitting the current, GPS receiver 110 for receiving the current position information from the GPS satellite 50, RF unit 130, voice processing unit 140, speaker 150, microphone And a display unit 180 for providing an external screen window and / or an internal screen window.

The memory 190 stores an operation program and a system program of the controller 120, and the operation program and the system program are stored in a ROM region which is normally included and can be erased as necessary. Electrically erasable ROMs include EEPROM and flash memory. The memory 190 also includes a RAM that temporarily stores data generated during execution of various operating programs.

In particular, the memory 190 stores a CBS channel for receiving a CBS message and a wireless Internet platform-based driving program corresponding to the driving program identification information included in the CBS message. The CBS channel and the driving program are downloaded and stored in the memory 190 through communication with a CP server (not shown) or an operator server (not shown).

Here, the CBS channel is a channel for periodically obtaining the receiver information and performing user behavior pattern investigation, and the driving program is a driving program based on the wireless Internet standard platform that is executed without being displayed on the screen.

The GPS receiver 110 receives location information (for example, coordinates including latitude and longitude) of a location where the mobile communication terminal 100 is located from at least one GPS satellite 50.

The controller 120 controls the overall operation of the mobile communication terminal and simultaneously receives the CBS message to drive the GPS receiver 110 according to the identification information included in the received CBS message to determine the current location information of the terminal. The receiver's information including the current location information of the identified terminal is transmitted to the callback UEL included in the CBS message.

In more detail, the controller 120 downloads a CBS channel for receiving a CBS message and a specific driving program based on a wireless Internet platform for receiving current location information, and stores it in the memory 190, and the SMSC 300. Parsing the CBS message broadcasted from the CBS message and executing the corresponding driving program according to the identification information included in the CBS message to determine the current location information of the terminal and including the information of the receiver including the current location information identified in the CBS message. Send to callback UEL.

Here, the wireless Internet platform is set as a Wi-Fi (Wireless Internet Platform for Interoperability) platform, but the present invention is not limited thereto.

The Wi-Fi platform is a mobile platform standard specification made by the mobile platform special section of the Korea Wireless Internet Standardization Forum (KWISF). The application downloaded through the wireless Internet is mounted on the mobile communication terminal 100 and executed. It is a standard that is necessary to provide environment for

In addition, the WIPI platform has a structure that can accommodate all application software such as download managers, games, browsers, and multimedia players, which are applications, and the language used in the WIPI platform is technically binary code ( C language that executes Binary Code and Java language that go through interpreter process in virtual machine.

In addition, the Wi-Fi platform has a structure capable of supporting standard input / output devices (eg, LCD, SOUND, vibration, key processing unit, WAP processing unit, etc.) promised to meet the internal driving principle of the wireless Internet standard platform. Accordingly, by parsing the CBS message received through the CBS channel, it is possible to determine the current location information of the terminal by executing the corresponding driving program according to the identification information for the driving program included in the parsed message.

The RF unit 130 is controlled by the controller 120 and converts a signal output from the controller 120 into a radio signal. In addition, the RF unit 130 converts the radio signal received through the antenna ANT to a desired signal and outputs it.

The voice processing unit 140 modulates the voice signal input from the microphone 160 to convert the voice signal into voice data, and converts the voice data input from the RF unit 130 and voice data stored in the memory 190 into voice signals. The demodulator outputs the voice through the speaker 150.

The key input unit 170 includes a plurality of numeric keys, menu keys, and function keys for performing various functions, and outputs key data to the control unit 120 by an external operation.

Accordingly, the controller 120 reads the menu from the memory 190 and displays the menu on the display unit 180 according to the user's menu display request by the key input unit 170. That is, the key input unit 170 is a conventional user information input means, and has a plurality of keys suitable for a mobile communication terminal to be applied, such as a plurality of numeric keys and function keys, and if there is an input of each of the provided keys, Therefore, by outputting the corresponding unique key data to the control unit 120, through the key input operation of the key input unit 170 to enter the menu display mode and selection of the menu is made. Then, the controller 120 reads the menu according to the corresponding key input from the memory 190 and displays the menu on the display unit 180.

The display unit 180 is a display device such as a liquid crystal display (LCD). The display unit 180 displays a state of a mobile communication terminal or a progress of a program under the control of the controller 120. That is, the overall state of the mobile communication terminal and input user information are displayed.

FIG. 3 is a block diagram for explaining in detail the control unit shown in FIG. 2.

Referring to FIG. 3, the controller 120 may include a mobile communication processor 121 for performing signal processing for performing a mobile communication service, a channel setting unit 122 for setting a CBS channel, and a CBS message through a CBS channel. SMS message processing unit 123 for receiving and parsing the program, a program execution unit 124 for receiving the location information of the current terminal by executing a corresponding driving program according to the identification information included in the CBS message, and the received current location information. It comprises a transmission processor 125 for transmitting the information of the receiver to be included, and a channel deletion processor 126 for deleting the set CBS channel.

The mobile communication processing unit 121 is a module for performing a mobile communication service using a radio resource in the mobile communication terminal, and is configured and operated using a known mobile communication technology.

The channel setting unit 122 receives the CBS channel setup information through the base station 220 and sets a CBS channel.

In more detail, the channel setting unit 122 is downloaded through communication with a CP server or an operator server that provides CBS channel setup information set to 'always receive' to receive a CBS message, and the downloaded CBS channel setup. The usage information is stored in the memory 190. Accordingly, the CBS message is received through the CBS channel.

The SMS message processing unit 123 receives and parses the broadcasted CBS message from the SMSC 300 while the CBS channel is set by the channel setting unit 122 as described above. In this case, the CBS message includes identification information for identifying a callback message, identification information of a driving program for finding current location information, callback UEL, and the like. In addition, the CBS message is periodically received at a predetermined time.

The program executor 124 executes the corresponding driving program based on the Wi-Fi platform according to the identification information included in the parsed CBS message received by the SMS message processor 123. Accordingly, the location information of the current terminal is received through the execution of the corresponding driving program based on the Wi-Fi platform. That is, the corresponding driving program based on the Wi-Fi platform is a driving program that performs a role of finding out the current position information of the terminal by the GPS receiver 110.

The transmission processing unit 125 serves to transmit the information of the receiver including the current location information received to the callback UE. At this time, the information of the receiver to be transmitted is the location coordinates, time, telephone number of the terminal.

When the channel deletion processor 126 receives the CBS channel deletion message from the SMSC 300, the channel deletion processing unit 126 deletes the CBS channel stored in the memory 190. This case corresponds to the completion of the behavior pattern investigation period due to the CBS message using the CBS channel.

A method of investigating a user behavior pattern in a mobile communication terminal having such a configuration will be described below with reference to FIG. 4.

The memory 190 of the mobile communication terminal 100 stores a CBS channel and a driving program for processing a CBS message received through the CBS channel (S101). In this case, the driving program is a program for determining the current position of the terminal, and when necessary, it is preferable to download a file from the CP server or the operator server and store the file in the memory 190.

Next, the SMS message processor 123 of the controller 120 determines whether a CBS message is received through the CBS channel stored in the memory 190 (S103).

In this case, when the CBS channel is not stored in the memory 190, the CBS message broadcast from the SMSC 300 through the MSC 250 and the BS 220 may not be received.

The method for setting the CBS channel is performed by communicating with a CP server or an operator server providing a CBS channel, and provided with a setting window as shown in FIG. 5A, through a provided setting window (eg, a consumer behavior pattern, etc.). Download the same). When the channel is downloaded in this way, as shown in FIG. 5B, a corresponding folder (for example, consumer behavior pattern, etc.) is generated in a predetermined path.

As a result of the determination in step S103, if the CBS message is not received, the process ends.

As a result of the determination in step S103, when the CBS message is received, the program execution unit 124 of the control unit 120 receives the location information of the current terminal as the execution program is executed based on the identification information included in the CBS message. (S105). In this case, the driving program is a program for driving the GPS receiver 110 to receive location information of the current terminal.

If there is no corresponding driver program to be executed according to the identification information included in the CBS message, the driver program is executed after downloading the driver program through communication with the CP server or the operator server.

Next, the transmission processing unit 125 of the control unit 120 transmits the information of the receiver including the received location information of the current terminal to the callback UEL included in the CBS message (S107).

After the receiver information is transmitted to the callback UEL in this manner, the pattern survey list of the research institute, the research firm, etc., which responds to the pattern survey is stored in the subfolder of the consumer behavior pattern folder of FIG. 5B. Accordingly, the user can check which survey institution or research company has requested his or her location information by selecting a specific pattern survey item from the pattern survey list.

Then, the SMSC 300 collects the receiver's information for a predetermined period and transmits the collected receiver's information to the investigation management server (not shown). Accordingly, the investigation management server establishes a database (DB) by using the information of the receiver transmitted from the SMSC 300, and from the user terminal or enterprise terminal entitled to access the database (DB) ), So that you can pinpoint your behavior patterns.

Next, the channel deletion processing unit 126 of the control unit 120 determines whether a channel deletion message is received from the SMSC 300 (S109).

As a result of the determination in step S109, if the channel deletion message is not received from the SMSC 300, the process moves to step S103 to receive a CBS message. In this case, the CBS message is transmitted periodically. If the channel deletion message is not received, the CBS message is periodically transmitted to the callback UEL including information on the receiver including the corresponding location information.

As a result of the determination in step S109, when a channel deletion message is received from the SMSC 300, the channel deletion processing unit 126 deletes the CBS channel stored in the memory 190 (S111). Accordingly, it is possible to transmit its own location information to the callback UE only when the CBS channel is set.

When the CBS channel is to be received after deleting the CBS channel as described above, the CBS channel can be downloaded again to receive the CBS message.

Although the present embodiment has been described as an embodiment for investigating a user's behavior pattern, the present invention is not limited thereto and may be applied to various other surveys.

By doing so, you can pinpoint the consumer's behavioral patterns that your company needs.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

According to the present invention as described above by transmitting the information of the receiver including the current location information of the terminal receiving the CBS message through the CBS channel, it is possible to accurately investigate the user's behavior pattern required by the enterprise.

In addition, according to the present invention as described above, when a channel deletion message is received, the memory can be efficiently managed by deleting the corresponding channel stored in the memory.

Claims (11)

In the mobile communication terminal, A memory storing a CBS (Cell Broadcast Service) channel for performing user behavior pattern investigation, a driving program for processing CBS messages received through the channel, A GPS receiver for receiving current location information; And a control unit which executes the driving program according to the identification information included in the CBS message received through the CBS channel and transmits receiver information including the current location information of the terminal received by the GPS receiver. Mobile communication terminal. delete The method according to claim 1, wherein the CBS channel is Mobile communication terminal, characterized in that installed and stored in the memory through the file download of the controller. The method of claim 1, wherein the drive program A mobile communication terminal, characterized in that the driving program based on the wireless Internet standard platform executed without being displayed on the screen. The method of claim 1, wherein the control unit A channel setting unit configured to receive CBS channel setup information through a base station and set a CBS channel; An SMS message processing unit for receiving a CBS message transmitted from a Short Message Service Center (SMSC) and parsing the received CBS message while the CBS channel is set by the channel setting unit; A program execution unit configured to receive the location information of the current terminal by executing a corresponding driving program according to the identification information included in the parsed CBS message; And a transmission processor for transmitting the receiver information including the location information received by the program execution unit to the callback UEL included in the CBS message. The method according to claim 5, wherein the CBS message is A mobile communication terminal comprising identification information for identifying a callback message, driving program identification information for grasping current location information, and a callback UEL. The method of claim 5, wherein the control unit And a channel deletion processing unit for deleting the CBS channel set by the channel setting unit when a CBS channel deletion message is received from the SMSC. A user behavior pattern survey method of a mobile communication terminal including a GPS receiver for receiving current location information, Receiving information for CBS channel setup through a base station; Setting up a CBS channel based on the received CBS channel setup information; And And transmitting the receiver information including the current location information of the terminal received by the GPS receiver by executing a driving program prestored in the memory according to the identification information included in the CBS message received through the set CBS channel. Method for investigating user behavior pattern of a mobile communication terminal. delete The method of claim 8, wherein the transmitting step An SMS message processing step of receiving a CBS message transmitted from a Short Message Service Center (SMSC) and parsing the received CBS message with the CBS channel set up; A program execution step of receiving a location information of a current terminal by executing a corresponding driving program according to the identification information included in the parsed CBS message; And a transmission processing step of transmitting the information of the receiver including the location information received by the program execution step, to the callback UEL included in the CBS message. The method according to claim 10, wherein after the transfer processing step, And a channel deletion processing step of deleting the CBS channel set by the channel setting step, when the CBS channel deletion message is received from the SMSC (Short Message Service Center).

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