KR100642770B1 - System of Providing Donation Service on DMB Using Return Channel and Method Thereof - Google Patents

Abstract

The present invention provides a mobile DMB terminal capable of receiving a DMB broadcast and accessing a wireless communication network, and can receive a variety of donation services quickly while watching a DMB broadcast, and receive a DMB broadcast using a return channel to enhance viewers' participation in donation. The present invention relates to a donation service providing system and a method for providing a donation service providing system according to the present invention, comprising: a plurality of mobile DMB terminals capable of receiving a DMB broadcast and connecting to a wireless data network; A donation service management server capable of communicating with the mobile DMB terminal through a wireless data network, receiving a donation amount and a donor message from the mobile DMB terminal, and paying the donation amount to a donor; And generating a DMB broadcast data stream and transmitting it to the mobile DMB terminal, communicating with the donation service management server through a data network, and receiving a donation amount and a donor message of a donor whose payment is completed from the donation service management server. A DMB broadcast station added to the DMB broadcast data stream, wherein the DMB broadcast data stream further includes access information for accessing the donation service management server; The mobile DMB terminal stores the access information and accesses the donation service management server using the access information when a donor wants to participate in donation service; The donor amount and the donor message of the donor is displayed on a part of the broadcast screen transmitted to the mobile DMB terminal.

Digital Broadcasting, Donations, Donations, Return Network, Wireless Data Communication, DMB, Digital Multimedia Broadcasting, Donation, Return Network, Wireless Data Communication

Description

System of Providing Donation Service on DMB Using Return Channel and Method Thereof}

1 is a block diagram of a donation service providing system of DMB according to an embodiment of the present invention.

2 is a screen configuration diagram of a donation service providing broadcast program according to an embodiment of the present invention.

3 is a process of the donation service providing broadcast program search method according to an embodiment of the present invention.

Figure 4 is a process of the donation service providing method according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: mobile terminal 200: donation service management server

210: Resource Subscriber Management System (RSMS) 220: Wireless Application Protocol (WAP) server

230: MMS (Multimedia Message Service) server

240: Automatic Response System (ARS) Server

250: payment server 300: base station 310: access point

320: Short Message Service Center (SMSC)

330: MMSC (Multimedia Message Service Center) 400: DMB (Digital Multimedia Broadcasting) broadcasting server 410: DMB broadcasting transmitting station

In the present invention, a mobile DMB terminal capable of receiving a DMB and accessing a wireless communication network can receive various donation services quickly while watching a DMB broadcast, and is receiving a DMB broadcast using a return channel to enhance viewers' participation in donation. It relates to a donation service providing system and a providing method.

Conventional terrestrial broadcasting provides various donation services, such as helping victims, disadvantaged neighbors, and helping the head of a boy using ARS services. Looking at the conventional method of providing a donation service as follows. The TV station includes the ARS phone number providing the donation service on one side of the screen to transmit a broadcast program, and the viewer who is watching the broadcast program calls the corresponding ARS phone number through a telephone to access the donation ARS server. . The donation ARS server sends announcements according to the viewer's connection, and a certain amount of information fee, for example, 1,000 won per connection, is charged to the viewer's telephone fee. The TV station receives information on the total amount of donations from the donation ARS server and also includes the fundraising status to viewers by including it on one side of the broadcast program screen.

The conventional method of providing a fundraising service using ARS has an advantage that a viewer can conveniently participate in a fundraising through a telephone, but has the following problems. First, if someone makes an unauthorized donation to the ARS server without the consent of the owner of the phone, the telephone owner may be insulted against his or her intention, especially in a restaurant or public facility provided for public convenience. This problem occurs frequently. Second, although a telephone must be installed near the TV set, viewers who watch a broadcast program can participate in the donation. If there is no telephone around the viewer, even a viewer who is willing to donate can participate in the donation. none. Third, since the donation ARS server imposes a fixed amount uniformly on the information usage fee, when the donation amount is set to a small amount, a viewer who wants to donate a large amount has to make dozens of repeated connections. Fourth, since TV stations simply broadcast the current fundraising status, that is, the total amount of money raised in the broadcast program, even if the donor wants to give a message of encouragement to the child cancer patient, for example, in the donation service to the child cancer patient. The problem is that there is no way.

Meanwhile, with the development of broadcasting technology and communication technology, digital multimedia broadcasting (DMB), which is able to integrate broadcasting and communication, is in the spotlight as a new broadcasting network. DMB broadcasting not only can provide high-quality CD-quality sound, various data and video services, bi-directionality, excellent mobile reception quality, but also can interoperate with existing digital broadcasting networks such as terrestrial broadcasting, satellite broadcasting and cable broadcasting. Mobile multimedia service is possible, and telematics service can be realized by interworking with ITS and GPS. However, in spite of various advantages of DMB broadcasting, a donation service providing system using bidirectionality of DMB broadcasting has not been proposed until now.

The present invention is to solve the above problems, the viewer can use the mobile DMB terminal with the return channel is added, so that the donation service can be provided using the mobile DMB terminal during the DMB broadcast, donation service management server Donors don't know information such as ARS phone number or access URL, so donor can automatically access donation service management server and receive donation service. It is an object of the present invention to provide a donation service providing system and a method of providing a donation service during reception of a DMB broadcast using a return channel which does not need to be repeatedly connected to a donation server until a desired donation amount is reached since selection or input is possible.

According to an embodiment of the present invention, since a donor service participant (donor) further inputs donor information including a name, address, age, etc., the donor information is further included in a DMB broadcasting data stream and displayed on one side of a broadcast screen. It is another object of the present invention to provide a donation service providing system and a method of providing a donation service while receiving DMB broadcasts using a return channel that can publicize the good works of donation service participants and inform donor messages such as encouragement and support.

Another embodiment according to the present invention, by further requesting the user authentication for access to the donation service management server, by blocking the unauthorized donation by others to prevent the accidental damage of the owner of the mobile DMB terminal DMB using a return channel Another object of the present invention is to provide a donation service providing system and a providing method during broadcast reception.

Another embodiment according to the present invention provides a variety of payment methods for donations in addition to the conventional method of adding the information fee to the call rate, so that a third party who is not the actual owner of the mobile DMB terminal can make an account through his account. It is another object of the present invention to provide a donation service providing system and a method of providing a donation service during a DMB broadcast using a return channel that enables payment through a transfer or a credit card.

According to another embodiment of the present invention, since the donor voice message is recorded using the ARS server capable of recording the donor voice message, the donor voice message is included in the sound data stream of the DMB broadcast, and the DMB broadcast program is transmitted. Another object of the present invention is to provide a donation service providing system and a method of providing a donation service during reception of a DMB broadcast using a return channel capable of delivering a message of encouragement or support for a recipient through a broadcast.

Another embodiment according to the present invention uses a dedicated application stored in the mobile DMB terminal and upgraded through DMB data broadcasting, and receives information related to the use of the donation service and the donor message on the mobile DMB terminal and then, together with the payment information, at a time. System to provide donation service during receiving DMB broadcasting using return channel that can reduce data usage fee due to wireless data connection and upgrade user interface and additional function according to use of donation service because it is transmitted to donation service management server To provide another purpose.

Lastly, another embodiment according to the present invention is a DMB using a return channel capable of providing a donor message to a viewer through a DMB broadcast screen by transmitting a voice message, a video message, or a video message as well as a text message as a donor message. Another object of the present invention is to provide a donation service providing system and a providing method during broadcast reception.

In order to achieve the above object, a system for providing a donation service during DMB broadcast reception using a return channel according to the present invention includes: a plurality of mobile DMB terminals capable of receiving DMB broadcast and connecting to a wireless data network; A donation service management server capable of communicating with the mobile DMB terminal through a wireless data network, receiving a donation amount and a donor message from the mobile DMB terminal, and paying the donation amount to a donor; And generating a DMB broadcast data stream and transmitting it to the mobile DMB terminal, communicating with the donation service management server through a data network, and receiving a donation amount and a donor message of a donor whose payment is completed from the donation service management server. A DMB broadcast station added to the DMB broadcast data stream, wherein the DMB broadcast data stream further includes access information for accessing the donation service management server; The mobile DMB terminal stores the access information and accesses the donation service management server using the access information when a donor wants to participate in donation service; The donor amount and the donor message of the donor is displayed on a part of the broadcast screen transmitted to the mobile DMB terminal.

A method of providing a donation service during DMB broadcast reception using a return channel according to the present invention includes a first step of requesting a donation service from a mobile DMB terminal; A second step of accessing the donation service management server through the wireless data network using the access information included in the DMB broadcast data stream; A third step of receiving, by the donation service management server, a donation amount and a donor message from the mobile DMB terminal; A fourth step of the donation service management server paying the donation amount; A fifth step of transmitting, by the donation service management server, the donation amount and the donor message to a DMB broadcasting server; And a sixth step of transmitting, by the DMB broadcasting server, the donation amount and the donor message to the DMB broadcasting data stream.

The above and other objects and features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates a system for providing a donation service during DMB broadcast reception using a return channel according to an embodiment of the present invention. The donation service providing system according to the present invention includes a wireless data communication network including a plurality of mobile DMB terminals 100, a base station 300, or an access point 310, a donation service management server 200, and a DMB broadcasting server 400. , And a DMB broadcast transmitting station 410.

The mobile DMB terminal 100 receives the DMB broadcasting transmitted from the DMB broadcasting broadcasting station 410 and outputs the DMB broadcasting program to the viewer through the display and the speaker, and uses the wireless LAN, WAP, CDMA1x EV-DO, and Portable Internet. Wireless data networks 300 and 310, such as &quot; PI. &Quot; Accordingly, since the mobile DMB terminal 100 uses the wireless data networks 300 and 310 as its own return channels, an interactive digital broadcasting service is possible.

The donation service management server 200 may communicate with the mobile DMB terminal 100 through a wireless data network, receive a donation amount and a donor message from the mobile DMB terminal 100 using a WAP server 220, and the like. The payment server 250 performs a function of paying the donation amount to the donor.

1 illustrates an example in which the donation service management server 200 is separately installed apart from the wireless data network 300 or 310 or the DMB broadcasting server 400, but the operator or the DMB broadcasting of the wireless data network 300 and 310 is installed separately. It is also possible for an operator to directly build a donation service management server 200 in the network. In addition, in the embodiment of Figure 1, the donation service management server 200, WAP server 220, and payment server 250 are each separated, but this is only a logical division for convenience of description of the invention and a single It is more common to establish a physically inseparable relationship within a server.

The input of the donation amount is different from the conventional ARS donation system in which the donation amount is fixed, and it is preferable that the user inputs the amount of the donation amount directly or selects one of various donation amounts. Donor messages are generally in the form of texts that encourage or support donors, but are not necessarily limited thereto. In the case of the mobile DMB terminal 100 to which a camera or a camcode function is added, a video message of encouragement taken directly or It may be composed of a video message, or may be configured by importing a video or video previously stored in the mobile DMB terminal.

The DMB broadcasting station 400, 410 generates a DMB broadcasting data stream and sends it to the mobile DMB terminal 100, communicates with the donation service management server 200 through a data network, and the donor whose payment is completed from the donation service management server 200. It receives a donation amount and donor message of the DMB and adds it to the DMB broadcast data stream.

Meanwhile, the DMB broadcast data stream transmitted from the DMB broadcast transmitting station 410 further includes access information such as a connection URL for accessing the donation service management server 200, and the mobile DMB terminal 100 stores the access information in memory. When the donor wants to participate in the donation service, the donor uses the stored access information to access the donation service management server 200. Therefore, the donor can directly access the donation service management server by a simple method such as key input or menu selection set to start the donation service without the cumbersome procedure of searching and directly inputting the URL of the donation service management server 200 to receive the donation service. Can provide convenience.

As shown in FIG. 2, a display window 130 is added to a part of the broadcast screen 110 transmitted to the mobile DMB terminal 100 to display a donation amount and a donor message of a donor. As such, the donation amount, the donor message, and the donor information 130 for each donor as well as the conventional donation total amount 120 are displayed on the broadcast screen, which may cause viewers' interest, and their good deeds are widely promoted. This can provide viewers with a driving force to contribute.

Preferably, the donation service management server 300, the donor information consisting of any one of the donor's name, the donor's alias (ID), the donor's age, the donor's residence information, or a combination thereof according to the donor's selection Receives further input from the mobile DMB terminal 100 and transmits it to the DMB broadcasting stations 400 and 410, and the DMB broadcasting stations 400 and 410 further add the received donor information to the DMB broadcasting data stream, thereby providing donor information to a part of the broadcasting screen 110. May be further displayed (130). Donor information may be directly inputted by the donor through the mobile terminal 100, but in order to facilitate input, the donor information may be stored in advance in the memory of the mobile DMB terminal 100, and the donor information may be automatically entered without additional input. In this case, subscriber information may be received from a wireless data communication network and transmitted. Alternatively, in case of anonymity, donor information may not be transmitted according to a user's choice.

  More preferably, the donation service management server 400 further includes a device for subscriber authentication such as a resource and service management system (RSMS) 210 to store authentication information for DMB broadcast viewers and wireless data network users. When the donor accesses the donation service, the donor may be authenticated using the authentication information. The subscriber authentication method may be performed by inputting and verifying an ID / password or in the case of the mobile DMB terminal 100 to which a fingerprint recognition device is added, such as fingerprint input and verification. In the case of authenticating the donor as in the present embodiment, it is possible to prevent unauthorized damage by preventing unauthorized donation participation by a third party who is not the owner of the actual mobile DMB terminal.

More preferably, the payment server 250 of the donation service management server 200, a method for including the donation amount in the wireless data network use fee according to the donor's choice, including the donation amount in the DMB broadcast receiving fee Method, the method of transferring the donation amount using the mobile banking in the donor's account, the method of crediting the donation amount using the donor's credit card, the method of subtracting the donation amount from the donor's digital currency, and combinations thereof The donation amount may be paid through various methods using any one of them. In particular, even if it is determined that the donor is not the owner of the mobile DMB terminal 100, the donation amount is accounted for by using mobile banking in the donor's account, which is a third party, rather than a method of payment to the owner of the mobile DMB terminal 100 later. The donation amount using any one of a method of transferring, crediting a donation amount using a third party donor's credit card, subtracting a donation amount from a digital currency of a third party donor, and a combination thereof By making the payment, it is desirable to allow the viewer who does not own the mobile DMB terminal 100 to receive the donation service.

Meanwhile, the donation service management server 200 further includes an ARS server 240 through which the mobile DMB terminal 100 can be connected through a PSTN network, so that the donation amount is from DTD (Dual Tone Multi Frequency) from the mobile DMB terminal 100. ) As a signal, and the donor message may be input by a method of recording a voice message. In this case, the voice message recorded by the donor is included in a part of the sound of the DMB broadcast transmitted to the mobile DMB terminal 100. According to such an embodiment, since their own growth is provided through broadcasting rather than simple text, it is possible to induce viewers to participate in donation.

More preferably, the mobile DMB terminal 100 further stores a donation service dedicated application for providing an interface for providing a donation service and transmitting the donation amount and donor message to a terminal memory, and the viewer requests to provide a donation service. In this case, without directly accessing the donation service management server 200 through a wireless data communication network, a dedicated application may be first driven to receive a donation amount and a donor message and transmit the same to a donation service management server. According to this embodiment, even in an environment in which the mobile DMB terminal 100 cannot access the wireless network at all times, the donation related information is transmitted to the donation service management server 200 at one time as a bursted data packet. It is effective to reduce data network usage fee. In particular, this embodiment is effective when generating a donor message that takes a relatively long time, such as video and video message composition.

Another advantage of the dedicated application is that the DMB broadcast data stream further includes upgrade data of the dedicated application, so that when the mobile DMB terminal 100 receives the upgrade data, the dedicated application can be upgraded. It offers the advantage of easy addition of additional services or continuous improvement of the user interface.

3 illustrates a donation service searching method according to an embodiment of the present invention. In DMB broadcasting having a plurality of channels, a plurality of donation services can be provided from various broadcasting channels. In this case, it is desirable to provide a convenient donation service search so that viewers can make donation activities that best match their interests. The detailed description of the donation service search method is as follows. First, the EPG of the mobile DMB terminal is driven (S10), a search word related to donation is input (S12), or a donation service search menu provided by the EPG is separately selected. The donation service management server 200 outputs a search result related to the donation service according to the input of the search word (S14). As a result, the search result is not only the channel search result that provides the donation service but also the search result of the Internet content related to the donation service. It is preferable to include. When the viewer selects the DMB channel (S16) receives the corresponding DMB channel and outputs the broadcast program to the user (S17), and when the viewer selects the Internet content information (S18), the meaning of the corresponding content, for example, the donation service, Detailed information on the use of the donation, the donation service management entity, etc. is transmitted to the mobile DMB terminal (S19).

 4 illustrates a method of providing a donation service during DMB broadcast reception using a return channel according to an embodiment of the present invention. First, when the mobile DMB terminal 100 requests the donation service (S100), the mobile DMB terminal 100 accesses the donation service management server 200 through the wireless data network using the access information included in the DMB broadcast data stream (S200). The donation service management server 200 receives a donation amount and a donor message from the mobile DMB terminal 100 (S210, S230).

The donor message may be composed of text, video, or video messages (S240, S250), the donation amount, the donor message, as well as the donor's name, donor's alias, donor's age, donor's residence information, Or donor information consisting of any one of these combinations may be further input (S220). In this case, as described above, the user authentication step may be further included in advance of the access (S200) of the donation service management server 200.

Next, the donation service management server 200 pays the donation amount (S260). In this case, the payment method includes a donation amount in a wireless data network fee according to a donor's choice, a method for including a donation amount in a DMB broadcasting reception fee, and a bank transfer of a donation amount using a mobile banking account in a donor's account. Any one of a method, a method of crediting a donation amount using a donor's credit card, a method of subtracting a donation amount from a donor's digital currency, and a combination thereof may be used.

Next, the donation service management server 200 transmits the donation information including the donation amount and the donor message to the DMB broadcasting server 400 (S270), and the DMB broadcasting server 400 contributes the donation amount to the DMB broadcasting data stream. It transmits including the donation information, such as the donor message (S510)

In an embodiment further comprising the ARS function, the donor service management server may be connected to the donation service management server providing the ARS function through the PSTN network using an access phone number included in the DMB broadcast data stream according to a donor's selection (S300). . In this case, the same as in the case of the wireless data network, donation amount input (S310), donor information input (S320), voice message recording method of the donor message input (S330), donation amount payment (S360), the input donation information The steps of the transmission (S370) proceed sequentially. However, the input of the donation amount (S310) is DTMF, and the donor message input (S330) is performed by the method of recording a voice message as described above.

The embodiment using the dedicated application proceeds in the same procedure as when accessing the wireless data network (S200 to S270). However, unlike in the case of wireless data network connection, the donation service management server as a donation amount input step (S410), donor information input (S420), donor message input step (S430 to S450) after the donation amount payment step (S460). The difference between the access point 200 and the DMB broadcast data stream further includes upgrade data of the dedicated application, and the mobile DMB terminal 100 upgrades the dedicated application according to the reception of the upgrade data. have.

As described above, according to the system and method for providing a donation service while receiving a DMB broadcast using a return channel according to the present invention, since the viewer uses a mobile DMB terminal to which a return channel is added, the mobile DMB terminal is immediately viewed while watching a DMB broadcast. Donation service can be provided by using and donation service is automatically managed even when donors don't know the information such as ARS phone number or access URL because it sends out information including donation service management server in DMB broadcasting data stream. The server can be provided with a donation service by accessing the server, and since the donation amount can be directly selected or inputted, the effect of eliminating the inconvenience of repeatedly accessing the donation server until the desired donation amount is reached is removed.

According to an embodiment of the present invention, since the donor service participant (donor) further inputs the donor information including the name, address, age, etc., the donor information is further included in the DMB broadcasting data stream and displayed on one side of the broadcast screen. As a result, it is possible to publicize the good works of the donation service participants and to increase the viewers' participation in the donation service.

According to another embodiment of the present invention, by further requesting user authentication for access to the donation service management server, it provides an effect of preventing unauthorized damage of the owner of the mobile DMB terminal by blocking unauthorized donation by others.

According to another embodiment of the present invention, since various donation amount payment methods are provided in addition to the conventional method of adding the information fee to the call rate, even a third party who is not the actual owner of the mobile DMB terminal through his account It provides the effect that payments can be made through transfer or credit card.

According to another embodiment of the present invention, since the donor voice message is recorded using the ARS server capable of recording the donor voice message, the donor voice message is included in the sound data stream of the DMB broadcast, and the DMB broadcast program is transmitted. Provides an effect to convey a message of encouragement or support for the recipient.

According to another embodiment of the present invention, using a dedicated application stored in the mobile DMB terminal and upgraded through DMB data broadcasting, information related to the use of the donation service and the donor message are received on the mobile DMB terminal and then received together with the payment information. Since the data is transmitted to the donation service management server, the data usage fee due to the wireless data connection is reduced, and the user interface and additional functions can be upgraded according to the use of the donation service.

Lastly, according to another embodiment of the present invention, by providing not only a text message but also a voice message, a video message, or a video message as a donor message, the donor message is provided to the viewer through a DMB broadcast screen, Promote participation in donation.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to make various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications and modifications belong to the scope of the claims You will have to look.                     

7

Claims (16)

A plurality of mobile DMB terminals capable of receiving DMB broadcasts and connecting to a wireless data network; A donation service management server capable of communicating with the mobile DMB terminal through a wireless data network, receiving a donation amount and a donor message from the mobile DMB terminal, and paying the donation amount to a donor; And A DMB broadcasting data stream is generated and transmitted to the mobile DMB terminal, communicated with the donation service management server through a data network, and received a donation amount and a donor message of a donor whose payment is completed from the donation service management server. It includes a DMB broadcasting station added to the broadcast data stream, The DMB broadcast data stream further includes access information for accessing the donation service management server;  The mobile DMB terminal stores the access information and accesses the donation service management server using the access information when a donor wants to participate in donation service; A donation service providing system during receiving of a DMB broadcast using a return channel, characterized in that a donation amount of the donor and a donor message are displayed on a part of the broadcast screen transmitted to the mobile DMB terminal. According to claim 1, The donation service management server, According to the donor's choice, the donor information is further inputted with any one of donor's name, donor's alias, donor's age, donor's residence information, or a combination thereof. The DMB broadcasting station further receives the donor information from the donation service management server, adds the donor information to the DMB broadcast data stream, and further displays the donor information on a part of the broadcast screen. Donation service providing system during reception. The method according to claim 1 or 2, The donation service management server stores the authentication information for the DMB broadcast viewer and the wireless data network user, and receives the DMB broadcast using a return channel, wherein the donor authenticates the donor using the authentication information when the donor accesses the donation service. Donation service provision system. The method according to claim 1 or 2, The donation service management server, the method of including the donation amount in the access fee charged when the connection of the wireless data network according to the selection of the donor, the method of including the donation amount in the reception fee charged when receiving the DMB broadcast A method of transferring a donation amount using a mobile banking account in a donor's account, a method of crediting the donation amount using a donor's credit card, a method of subtracting the donation amount from a donor's digital currency, and these System for providing donation service during DMB broadcast reception using a return channel, characterized in that for paying the donation amount using any one of the combination. The method of claim 3, wherein The donation service management server, if it is determined that the donor is not the owner of the mobile DMB terminal method of transferring the donation amount using a mobile banking in the donor's account, the donor amount using the donor's credit card System for providing donation service while receiving DMB broadcasting using a return channel, characterized in that the donation amount is settled using any one of a method of making a credit payment, a method of subtracting the donation amount from a donor's digital currency, and a combination thereof. . The method according to claim 1 or 2, The donation service management server further includes an ARS server that the mobile DMB terminal can access through a PSTN network, wherein the donation amount is input as a DTMF signal from the DMB terminal, and the donor message is input by a voice message recording method. under, A system for providing a donation service during DMB broadcasting reception using a return channel, wherein the voice message is included in a part of the sound transmitted to the mobile DMB terminal. The method of claim 1, The mobile DMB terminal further stores a dedicated application for providing an interface for providing a donation service and transmitting the donation amount and donor message, and when the viewer requests donation service, driving the dedicated application to provide the donation amount. Receiving the donor message and transmitting the received donor message to the donation service management server; The DMB broadcast data stream may further include upgrade data of the dedicated application, wherein the mobile DMB terminal upgrades the dedicated application according to the reception of the upgrade data. Service delivery system. The method according to claim 1 or 7, The donor message is a donation service providing system of receiving DMB broadcasts using a return channel, characterized in that any one of a text message, video message, video message. A first step of the mobile DMB terminal requesting a donation service; A second step of accessing the donation service management server through the wireless data network using the access information included in the DMB broadcast data stream; A third step of receiving, by the donation service management server, a donation amount and a donor message from the mobile DMB terminal; A fourth step of the donation service management server paying the donation amount; A fifth step of transmitting, by the donation service management server, the donation amount and the donor message to a DMB broadcasting server; And a sixth step of transmitting, by the DMB broadcasting server, the donation amount and the donor message to the DMB broadcasting data stream. The method of claim 9, In the third step, the donor information may be further input according to the donor's name, the donor's alias, the donor's age, the donor's residence information, or a combination thereof. The fifth step further transmits the donor information; The sixth step is. And providing the donor information to the DMB broadcast data stream and transmitting the same. The method according to claim 9 or 10, The second step is a method of providing a donation service while receiving DMB broadcasts using a return channel, wherein a donor connected through the mobile DMB terminal is authenticated using authentication information for a DMB broadcast viewer and a wireless data network user. The method according to claim 9 or 10, In a fourth step, a method of including the donation amount in an access fee charged when the wireless data network is connected according to a donor's selection, a method of including the donation amount in a reception fee charged when the DMB broadcast is received, and a donor A method of transferring the donation amount using a mobile banking account in a bank account of the bank, a method of crediting the donation amount using a donor's credit card, a method of subtracting the donation amount from a donor's digital currency, and a combination thereof A method of providing a donation service during reception of a DMB broadcast using a return channel, characterized in that for paying the donation amount using any one of. The method of claim 11, In the fourth step, when it is determined that the donor is not the owner of the mobile DMB terminal, a method of transferring the donation amount using a mobile banking account in a donor's account, and crediting the donation amount using a donor's credit card And a method of subtracting the donation amount from a donor's digital currency, and a combination thereof and paying the donation amount using a return channel. The method according to claim 9 or 10, The second step may include a second step of accessing a donation service management server providing an ARS function through a PSTN network using an access phone number included in a DMB broadcast data stream according to a donor's selection; The third step may further include: receiving, by the donation service management server, the donation amount from the mobile DMB terminal as DTMF, and the donor message by a voice message recording method; The method of claim 6, further comprising: transmitting the voice message to the DMB broadcast data stream and transmitting the DMB broadcast using the return channel. The method of claim 9, The DMB broadcast data stream further includes upgrade data of a dedicated application that provides an interface for providing a donation service and transmits the donation amount and donor message, and the mobile DMB terminal transmits the upgrade data according to the reception of the upgrade data. A seventh step of upgrading the dedicated application; In the first step, the mobile DMB terminal receives the donation amount and the donor message in advance by providing an interface for providing a donation service and driving a dedicated application that is responsible for transmitting the donation amount and the donor message. A method of providing a donation service during reception of a DMB broadcast using a return channel, characterized by storing. The method according to claim 9 or 15, The donor message is a text message, a video message, a video message, a method of providing a donation service during receiving of the DMB broadcast using a return channel, characterized in that any one.

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