KR100617606B1 - A electronic commercial transaction based on electronic animation-catalogue - Google Patents

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of electronic commerce based on a computer network, and more particularly to a method of producing animation-catalogues using a plurality of still pictures of merchandise.

The electronic commerce method of the present invention includes the steps of: (A) outputting a product registration document to the seller to receive information about the product to be sold; (B) inputting merchandise sales information including a brand name, a sales price, etc. in the merchandise registration document; (C) locally importing at least one still picture of the product and combining the still pictures to create an animation promotional file; (D) uploading the video promotional file with the product registration document to the computer; (E) playing the video promotion file on a buyer terminal according to a buyer's request; And (F) receiving a shipping address and payment information from the buyer in response to the purchase request from the buyer.

E-catalogue, image editing, e-commerce

Description

E-commerce method based on video catalog {A ELECTRONIC COMMERCIAL TRANSACTION BASED ON ELECTRONIC ANIMATION-CATALOGUE}

The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate the presently preferred embodiments of the invention and, together with the description of the following preferred embodiments, serve to explain the principles of the invention.

1 is a block diagram of a network system for implementing the method of the present invention.

2 is a flowchart for explaining the overall process of the electronic commerce method according to the present invention.

3A and 3B are flowcharts illustrating a process of producing a video promotional file.

4 is an interface flowchart of a process of generating an image editor from a product registration web page.

5 is an interface diagram of an image editor according to the present invention.

<Description of the symbols for the main parts of the drawings>

100: network 200: seller terminal

300: Commerce Server 350: Database

400: buyer terminal

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of electronic commerce based on a computer network, and more particularly to a method of producing animation-catalogues using a plurality of still pictures of merchandise.

Recently, with the development of information and communication technology and the explosive spread of global communication infrastructure such as the Internet, electronic commerce is emerging as a new mode of economic activity that overcomes time and space constraints. These definitions of e-commerce can vary from many perspectives, but include all commerce activities for buying and selling commodity services in cyberspace such as the Internet and supporting activities among economic entities such as individuals, corporations, and governments. It is a series of actions.

The conventional commerce site provided the buyer with still pictures of the one-dimensional goods in addition to the product information. Therefore, the buyer should judge the buying behavior based on the text information and the still image information of the product provided by the commerce site. However, only the still image of the product has a weak power to attract the buyer.

Recently, in order to reinforce the incentive to purchase e-commerce sites, product catalogs produced as videos have appeared. However, since the production of a video catalog involves a high cost, it is recognized as a high wall for a seller using a brokerage site or an auction site. In other words, the production of a video catalog does not pose a great burden for a distributor who sells the same product in large quantities, but it is a considerable burden for a seller who sells a small amount of products.

Accordingly, a seller who sells a small amount of a product through a transaction brokerage site or an auction site wants a method of three-dimensionally promoting the product for sale at no particular cost.

Multimedia animation combined with image-text-sound is more effective than simple still images in order to increase the purchase incentive effect on the merchandise. However, professional skills are required for the production of such multimedia animations.

Therefore, the present invention is to provide a solution on the web that can easily produce a promotional animation for the product without special expertise.

In addition, the present invention is to provide an e-commerce method that can increase the buyer's incentive to purchase without adding a special cost by allowing the seller to directly create and register a promotional video for the product in addition to the text information about the product when registering the product. do.

Other objects and advantages of the invention will be described below and will be appreciated by the embodiments of the invention. Furthermore, the objects and advantages of the present invention can be realized by means and combinations indicated in the appended claims.

In order to achieve the above object, the present invention

(A) outputting a product registration document to the seller for registration of information about the product to be sold;

(B) inputting merchandise sales information including a brand name, a sales price, etc. in the merchandise registration document;

(C) locally importing at least one still picture of the product and combining the still pictures to create an animation promotional file;

(D) uploading the video promotional file with the product registration document to the computer;

(E) playing the video promotion file on a buyer terminal according to a buyer's request; And

(F) In response to the purchase request of the buyer, the electronic commerce method comprising the step of receiving a shipping address and payment information from the buyer.

Step (C) again

(a) importing a basic still image for a merchandise and inserting text or video effects into the basic still image to generate a basic edited image;

(b) importing at least one additional still image for the product, and inserting text or video effects into the additional still images to generate at least one additional edited image;

(c) combining the basic edited image and the at least one additional edited image to format a video promotion file.

In addition, step (a) again

Running an image editor;

Retrieving a basic still image from the seller's local computer;

Inputting a character on the basic still image and adjusting the size, font or thickness of the character;

Setting an image effect on the basic still image.

In addition, step (b) again

Retrieving at least one additional still picture from the merchant's local computer;

Inputting a character on the additional still image, and adjusting the size, font or thickness of the character;

Setting an image effect on the additional still image.

In addition, the electronic commerce method of another aspect of the present invention

Importing a sound source from a seller's local computer;

The method may further include coupling the sound source to the still image.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows a computer system for realizing the method of the present invention.

That is, the system of the present invention includes a seller communication terminal 200 and a buyer communication terminal 400 connected to a commerce server 300 (Transaction Sever) through the network 100. The network 100 may use an internet communication protocol (TCP / IP) that allows a client to communicate with a server. In addition, the network 100 may be, for example, a wireless data communication network using a wireless application protocol (WAP) protocol.

The seller communication terminal 200 or the buyer communication terminal 400 may be a personal computer (PC), a workstation, a cellular phone capable of data communication, a PDA or a computer system larger or smaller. Each user computer system 200 and 400 typically includes one or more processors, memory, and input / output devices.

The seller or buyer wishes to access the information record 360 stored by, for example, the World Wide Web server 300. The information record 360 may be in the form of a wired or wireless web page 370. This web page 370 may be a data record such as simple content text information or more complex digitally encrypted multimedia content such as software programs, graphics, audio signals, image images, and the like.

In particular, the web page 370 accessed by the seller includes an object-oriented program 500 (eg, an ActiveX control) for executing an image editor of the type shown in FIG. 5.

In addition, the seller communication terminal 200 and the buyer communication terminal 400 monitors and manages the system hardware and software so as to efficiently use the system operating system (210, 410) as a system software for managing and positioning the web page The computer communication network and the client communication terminal for sharing information with the server 300 through the web browser programs 220 and 420, such as a navigator and an explorer, and a computer communication network 100 such as the Internet. It includes a network interface (230, 430) for interfacing (200, 400).

The browser programs 220 and 420 allow a user to enter the address (or location information) of a particular web page to search. The address (or location information) of the page is specified as a uniform resource locator (URL). In addition, the browser programs 220 and 420 allow an access to another page by clicking on a hyperlink of the obtained web page when the page is acquired. These hyperlinks automate entering the URL of another page after obtaining the page.

In addition, the seller communication terminal 200 is installed with a program module 240 (that is, a video promotional file production module) for executing an image editor of the type shown in FIG. The program module 240 is automatically downloaded and installed the moment the seller accesses the product registration webpage 370 of the commerce server 300. Detailed functions and execution procedures of the program module (ie, the video promotion file production module) 240 will be described later. In addition, at least one still picture file and various sound sources for the merchandise are stored in the storage device of the seller communication terminal 200.

The buyer communication terminal 400 includes a video player (eg, real video, etc.) 440 for playing the video file produced by the video promotional file production module 240.

The commerce server 300 connected to the seller communication terminal 200 and the purchaser communication terminal 400 through the network network 100 is a multiprocessor (P) 320 connected to each other by a high speed communication bus 340, a memory. (M) 330, a storage (or database) 350, a network interface 310 and a drive program. Of course, the present invention is not limited to a server computer composed of multiple processors connected to each other by a high speed communication bus.

The storage device 350 stores a product information database storing product sales information, a member information database storing personal information of a seller or a buyer, a transaction information database storing information related to a transaction between a seller and a buyer, and payment information. The payment information database and the video promotional file edited, produced and uploaded by the seller are stored.

The merchandise sales information includes basic product information including product name, sales price, payment terms (bank transfer, credit card, interest-free, etc.), product code, manufacturer, country of origin, product composition, product description, product specification, A / Product detailed information consisting of S information and the like. In this case, when the commerce server acts as an auction server, the product sale information includes auction information such as auction period, seller information, sales quantity, starting price, auction item name, and the like.

The member information includes the name of the buyer or seller, authentication information (ID, password), (delivery) address, mobile communication number, e-mail, and the like.

Hereinafter, the electronic commerce method according to the present invention will be described in detail with reference to FIGS. 2 to 5.

First, the electronic commerce method according to the present invention will be outlined with reference to FIG. 2.

The seller who wishes to sell the product through the e-commerce (including both general commerce and auction) site according to the present invention accesses this commerce site via a network (S100). Procedures confirm authority as a party user.

The authenticated seller requests the commerce server 300 for the product registration web page 10 shown in FIG. This product registration web page 10 includes, for example, an object-oriented program (e.g., AtiveX control) indicated by the numeral 500 as a document written in HTML. That is, the object-oriented program 500 is automatically downloaded to the seller communication terminal the moment the seller accesses the product registration web page 10 and installed as a video promotion file production module indicated by reference numeral 240 of FIG.

When the product registration web page 10 is displayed on the browser screen of the seller communication terminal 200, the seller inputs product sales information for the product desired to be sold in the product registration web page (S200).

When the input of the product sales information is completed, the seller produces a video promotional file through the process of Figures 3a and 3b. (S300)

When the video promotional file is produced, the promotional file is formatted into a desired format and uploaded to the commerce server 300 together with the product sales information. The commerce server 300 that receives the merchandise sales request including the merchandise sales information and the video promotion file from the seller terminal 200 registers the request in the commerce site (S400).

On the other hand, a purchaser who wants to purchase a specific product through the commerce site accesses the commerce site using a web browser of the purchaser's terminal. (S500) In this case, if the purchaser is a registered member, membership authentication is performed according to a normal authentication procedure. Should receive.

A buyer who accesses the commerce site searches for a product to purchase using a product search engine. If a product is found to be purchased, the seller checks the product sales information registered by the seller. At this time, if there is a video promotion file registered by the seller, the video promotion file is downloaded from the commerce server and played in the purchaser terminal (S600).

The purchaser having a purchase intention for the corresponding product completes the purchase request to the commerce server according to a normal procedure (order request → order preparation → payment) (S700).

Next, referring to Figures 3 to 5 to look at the production process (S300) of the video promotional file in more detail.

With the product registration web page 10 of FIG. 4 displayed on the browser screen of the seller terminal 200, the seller displays a basic still image of the product to be registered in the storage device of the seller terminal 200 (not shown in the drawing). 4 and display as shown by reference numeral 11 of FIG. 4. (S301) At this time, a menu “edit” is arranged at the lower end of the image display area 11 as shown by reference numeral 12. Therefore, the seller executes the video promotion file production module 240 installed in the seller terminal 200 by selecting this "edit" menu. In this way, as the video promotional file production module 240 is executed, an image editor indicated by reference numeral 500 is generated (S303).

5 illustrates a user interface screen for the image editor 500. In the center of the image editor 500, a basic still image 510 of a merchandise sold from a storage device of a seller terminal is displayed, and various menu buttons and work buttons are arranged in the periphery of the image editor 500. The image editor 500 may be generated in a product registration web page or in a separate popup window.

After importing a still image to be edited in the image editor 500, it is determined whether or not to input a character in the still image. (S305) When the character is input, the seller places it on the right side of the image editor 500. A menu 520 called "character input" is selected. When the text box is generated according to the selection of the “character input” menu 520, the seller may input a desired promotional phrase. In addition, the seller can freely edit the size, font, type, etc. of the text entered in the text box using the text editing menu item 560 disposed at the bottom of the image editor 500 (S307).

In addition, the seller can arrange the promotional text inputted in the text box at the proper position of the still image by properly positioning the text box.

When the character animation effect is to be set in the promotional text combined with the still image, the user may select a menu 530 called "character animation" disposed on the right side of the image editor 500. (S309, S311) Animation means changing the size, position, direction, etc. of the promotional text inserted in the still image over time.

In addition, when a seller wants to give a wave effect on a still image or to give an effect such as a still image gradually being enlarged, the seller may select a menu 550 called “Picture Effect” disposed on the right side of the image editor 500. (S313, S315)

In this way, when editing of the basic still image loaded locally is completed, it is determined whether to add another still image. (S317) If it is desired to add another still image (hereinafter, additional still picture), The seller retrieves the additional still image from the local storage area and displays it in the image editor 500, and the basic still image is placed in the still image display unit 570 of the image editor 500. (S319) Thus, the basic still image The seller who imported at least one additional still image in addition to the image also performs image editing through the processes of S305 to S315 for each additional still image.

When the image editing operation for the basic still image and at least one additional still image is completed, a plurality of edited still images are arranged in the still image display unit 570 of the image editor 500.

If there are no more still images to be added, the seller selects a menu 575 of "Set transition effect" and couples each of the still images to each other (S321). Here, the transition effect is referred to as each of the still images. This means that they move smoothly as they move from one still picture to the next like a single video. This means, for example, that when you move from one still picture to another, the next still picture comes down from above, or when the screen flashes white as the camera flashes. .

In this manner, when a moving image file is generated by coupling between a plurality of still images, it is also possible to select and preview the "playback" menu 561 before uploading the moving image to the commerce server 300 (S323, S325). In addition, when the video file is to be stored in the local storage area, the "save" menu 552 disposed at the top of the image editor 500 may be selected. (S327, S329) In this case, the "local storage area". Includes both the secondary storage device, external storage device (portable hard disk, floppy disk, etc.) of the seller communication terminal or the web hard disk accessible by the seller communication terminal.

As described above, when a video promotion file is generated through the coupling between the basic still picture for the sale product and at least one additional still picture, the seller selects the "Done" button 550 to convert the video promotion file into a general purpose image. The video file is formatted into a video file (for example, avi, asf, mpg, etc.) (S331) Such a video file format process enables playback of a video file without a dedicated player.

The seller who produced the video promotional file using the image editor uploads the video promotional file to the commerce server together with the product registration webpage where the product sales information is input. The commerce server that receives the video promotional file and the product sales information from the seller registers the information to be accessible to potential buyers by storing the information in a database (S333).

The terms or words used in this specification and claims are not to be construed as limiting in their usual or dictionary meanings, and the inventors may appropriately define the concept of terms in order to best describe their invention. It should be interpreted as meaning and concept corresponding to the technical idea of the present invention based on the principle that the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical idea of the present invention, which can be replaced at the time of the present application It should be understood that there may be various equivalents and variations.

The present invention is not limited to the above-described embodiments, and various modifications and variations are made by those skilled in the art within the equivalent scope of the technical concept of the present invention and the claims to be described below. Of course it is possible.

The present invention provides a web-tool that can more effectively promote a sale product to a seller who registers the sale product on a transaction brokerage site or auction site. This makes it possible for sellers to easily create animated catalogs of products for sale and register them on the trading site without any professional skills or additional costs.

Therefore, the purchase incentive effect on potential buyers can be enhanced, thereby facilitating commerce between seller and buyer. In other words, it can attract more sellers and buyers to the trading brokerage site or auction site, thereby securing a greater competitiveness than the existing commerce site.

Claims (7)

As a method of closing a transaction between a buyer and a seller using a commerce computer system that brokers a transaction between the seller and a potential buyer via a communication network, (A) a seller wishing to sell any product accessing said commerce computer system via a communication network; (B) providing to the seller terminal a video promotion file production module consisting of an object-oriented program together with a product registration web page in response to a product registration request from the seller; (C) displaying the product registration web page on the seller terminal and installing the video promotional file production module on the seller terminal; (D) inputting product sales information including a product name, a selling price, a product characteristic, a product specification, etc. in the product registration web page; (E) locally importing at least one still picture of the product and combining the still pictures to create an animation promotional file; Step (E) again (a) executing the video promotional file production module; (b) importing a basic still image for a merchandise and inserting text or video effects into the basic still image to generate a basic edited image; (c) importing at least one additional still image for the product, and inserting text or video effects into the additional still images to generate at least one additional edited image; (d) formatting the video promotion file by coupling the basic edited image and the at least one additional edited image to each other to set a transition effect; (F) uploading and storing the video promotional file to the computer together with the product sales information; (G) playing the video promotion file in a buyer terminal according to a buyer's request; And (H) in response to the purchase request of the buyer, comprising the step of receiving a shipping address and payment information from the buyer. delete The method of claim 1, wherein step (b) Retrieving a basic still image from the seller's local computer; Inputting a character on the basic still image and adjusting the size, font or thickness of the character; Setting a video effect on the basic still image to generate a basic edited image. The method of claim 1, wherein step (c) Retrieving at least one additional still picture from the merchant's local computer; Inputting a character on the additional still image, and adjusting the size, font or thickness of the character; And setting an image effect on the additional still image to generate an additional edited image. The method according to claim 3 or 4, Importing a sound source from a seller's local computer; And combining the sound source with the still image. The method according to claim 3 or 4, And setting a character animation effect so that the size, position, direction, etc. of the character change with time. delete

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