KR100603246B1 - A advertising control method - Google Patents

Abstract

The present invention relates to a method for controlling an advertisement, and compares a web page to be printed at a predetermined time interval as a still image, and then controls a screen that does not match.

Therefore, it is possible not only to output unnecessary information by deleting unnecessary advertisement contents, but also to save printing apparatus consumables (ink and toner).

Webpage, advertisement, still image, network

Description

Advertising control method {A advertising control method}

1 is a block diagram showing a schematic configuration of an advertisement system using a conventional printing apparatus;

2 is a block diagram showing a detailed configuration of an advertisement system using the printing apparatus;

3 is a flowchart illustrating an advertisement control method according to an embodiment of the present invention;

And,

4 is a diagram illustrating an example of advertisement output.

* Description of symbols on the main parts of the drawings *

11: Ad Server 13: Network

15: host computer 17: printer

21: layout setting unit 22: user data processing unit

23: user data creation unit 24: the first conversion unit

25: advertising data processing unit 26: storage unit

27: second conversion unit 28: synthesis unit

The present invention relates to a method for printing advertisements, and more particularly, to a method for controlling advertisement output to delete and output unnecessary advertisement contents when printing data on the web.

In general, most companies, including mobile carriers, provide space for free services at their promotional and service level, allowing visitors or customers to use various office devices such as printers, facsimiles, and copiers for free.

We are considerate and have received much response. Accordingly, the necessity of utilizing the output of such office equipment in advertisements of companies providing free services has emerged.

Therefore, when the user wants to print the user data to be output, the user data and the advertisement data are converted based on the layout information selected by the user to generate the user print data and the advertisement print data, and the printer is synthesized by the overlay technique. It is to provide an advertising method using a printing device for printing with.

Another technical problem to be achieved by the present invention is to realize an advertisement method using the printing apparatus.

1 is a block diagram for explaining a schematic configuration of a conventional advertising system, which comprises an advertisement server 11, a host computer 15, and a printer 17. The advertisement server 11, a host computer ( 15) and the printer 17 are connected to a network 13, such as a local area network or the Internet.

The advertisement server 11 has an advertisement database and provides advertisement data to the host computer 15 via the network 13. To this end, the advertisement server 11 registers a member who wants to receive advertisement data in advance, and classifies corresponding advertisement data for each member and stores them in the advertisement database. The advertisement server 11 may provide appropriate advertisement data based on the user information retrieved from the user identifier included in the advertisement data request signal transmitted from the host computer 15. Alternatively, the advertisement server 11 may enter into a contract related to providing advertisement data with the host computer 15 in advance, and transmit advertisement data having new contents to the host computer 15 in a set period.

The host computer 15 generates the advertisement synthesis print data by synthesizing the advertisement print data with the user print data according to the set layout. The printer 17 has a duplex printing function, and prints the advertisement synthesis print data provided from the host computer 15 on printing paper.

FIG. 2 is a block diagram showing the detailed configuration of the above-described advertising system, and includes a layout setting unit 21, a user data processing unit 23, an advertisement data processing unit 26, and a synthesis unit 29. As shown in FIG.

The user data processor 23 includes a user data generator 24, a first converter 25, and an advertisement data processor 26 including a storage 27 and a second converter 28.

The layout setting unit 21 sets various layouts of user print data and advertisement print data on printing paper.

When a print command is issued for the user data created by the user data creation unit 23, first, an advertisement print data creation request signal is transmitted to the second conversion unit 27 of the advertisement data processing unit 25. Subsequently, the first conversion unit 24 is a layout type set by a user among parameters related to various printer setting information including print paper size, print direction, and the like, and first to fourth layout forms set by the layout setting unit 21. And user data is converted into a page description language such as Hewlett-Packard's PCL (Printer Control Language) or Adobe's Postscript according to various parameters to generate user print data.

The storage unit 26 stores various kinds of advertisement data. When the second conversion unit 27 receives the advertisement print data creation request signal from the first conversion unit 24, the storage unit 26 is selected from the storage unit 26. The printed advertisement data is generated by converting the read advertisement data according to the layout form set by the user and various parameters among the first to fourth layout forms set by the layout setting unit 21. In addition, the second conversion unit 27 requests advertisement data to the advertisement server 11 through the network 13 and stores the advertisement data provided from the advertisement server 11 in the storage unit 26, Regardless, the advertisement data provided from the advertisement server 11 or the advertisement data created by the user using an application program such as Photoshop may be stored in the storage unit 26.

The synthesizing unit 28 synthesizes the print data for the user provided from the first converting unit 24 and the advertising print data provided from the second converting unit 27 by an overlay technique, and generates the advertising synthesis print data to generate a printer ( 17) to send and print.

However, the printing of such advertisements only outputs advertisements or images that have already been made, but the user cannot delete or add the advertisements generated from the output itself.

That is, the user may not only add an advertisement that he / she wants to directly, but also may not want to output an unnecessary advertisement or image that comes from a repetitive output that invades the data area that the user wanted to view (overlap of the advertisement).

In addition, the use of ink and toner also increases due to the output of unnecessary advertisements or images.

The present invention is to solve the above problems, and to provide an advertisement control method that allows the user to select and output the advertisement or image output from the Internet page and at the same time reduce the use of unnecessary ink and toner.

In order to achieve the above object, a print control method of an output device configured to print a web page at a set time according to the present invention includes receiving a web page to be printed on a first screen, and whether a predetermined time has elapsed. Determining, receiving the web page again as a second screen after a predetermined time has elapsed, comparing the first screen with the second screen, and processing such that an inconsistent result is not outputted. And generating and printing new print data.

The first screen and the second screen are configured to receive a still image on the web page, and to print the first screen if the first and second screens match in the screen comparison result step.

The first screen may be received at a time obtained by subtracting the predetermined time from the set time.

According to another aspect of the present invention, there is provided a printing control method of an output device configured to print a web page at a predetermined time, the method comprising: receiving a web page to be printed on a first screen, and Determining whether the time has elapsed, Receiving the web page as a second screen after a predetermined time has passed, Comparing the first screen and the second screen and the portion that does not match the screen comparison result Processing to be erased and emptying or inserting new advertisements to generate and print new print data.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of the present invention.

3 is a flowchart illustrating an advertisement control method according to an embodiment of the present invention, and FIG. 4 is a diagram illustrating an example of advertisement output.

Referring to FIG. 3, a time is set in an output device supporting a network and a function is set to print a corresponding site page at that time (S210).

When the time set in step S210 is reached, a still image is received accordingly (still image capture) and stored as a first screen (S220).

Thereafter, it is determined whether a predetermined time has elapsed (S230). Preferably, the time is set to about 1 second.

After the predetermined time elapses, the still image is received again and stored as a second screen (S240).

In steps S210 to S240, when a user wants to output a desired page on the Internet such as news or life information at a predetermined time every day, an advertisement is unnecessary to a user who wants to obtain only information. Advertisements on the Internet are often flickering or showing video using programs such as Flash to maximize their effectiveness. In this regard, the printing apparatus receives a still image for output and does not output the portion of the still image that is not matched after a predetermined time (about 1 second) is regarded as an advertisement.

Therefore, in step S250, the first screen and the second screen are compared to determine that there is no advertisement, and the related screen is printed (S270).

If the first screen and the second screen compared in step S250 do not match, it is determined that the mismatched portion in the step S260 as the advertisement, and the image is deleted and the image is deleted (S270).

In addition, in step S260, the deleted area may be empty or new advertisement data may be inserted to generate and print new print data.

Referring to FIG. 4, FIG. 4A illustrates a web page including advertisements, and FIG. 4B illustrates a web page output by deleting advertisements. As shown in FIG. Although the pop-up advertisement 120 covering the screen 130 and an image 130 such as an advertisement generated at a specific position are included, the pop-up advertisement covering the output to be viewed as shown in FIG. 4B may be deleted while being deleted.

In addition, it is preferable to allow the user to select a kind of advertisement that is not desired to be output among the images 110 such as the advertisement 110, the pop-up advertisement 120, and the advertisement outside the screen so as not to output only the unwanted advertisement. .

In this case, the deleted space (the space in which the image is not output) may be left empty or the advertisement or image desired by the user may be adjusted to fit the size.

Referring to the conventional configuration in detail, the user data generator 23 creates user data to be output by using an application program such as a word processor or selects user data to be output on the web. The first converting unit 24 receives a print command for the selected user data, and receives the first command.

The conversion unit 24 requests the second conversion unit 27 of the advertisement data processing unit 25 to generate advertising print data.

The first conversion unit 24 receives layout information including the layout type and various parameters set by the layout setting unit 21, and includes preset data including print paper size and printing direction, and user data according to the layout information. Convert the to create the user print data.

The second conversion unit 27 receives the advertisement print data creation request signal from the first conversion unit 24, and the second conversion unit 27 receives the layout type and various parameters set by the layout setting unit 21. Receive layout information to be included. The second converter 27 converts the advertisement data according to the layout information to generate print data for the advertisement.

The synthesizing unit 28 synthesizes the print data for the user provided from the first converting unit 24 and the advertising print data provided from the second converting unit 27 by an overlay technique and transmits the synthesized data to the printer 17 for output. To make it possible.

On the other hand, if the method of recognizing an advertisement on the Internet page is set to a predetermined time as described above, the pattern of the advertisement is changed for a predetermined time (about 1 second) or the advertisement is composed of only a still graphic image. It may also occur when the present invention is not available.

In other words, if the change in the advertisement is slow or still image, it is difficult to distinguish it from the image related to the desired news and living information. In this case, the above-mentioned problem can be solved by setting the predetermined time slightly longer.

In addition, the step of storing the first screen in step S220 is a time for determining the presence or absence of advertisements in the output time set by the user, that is, the predetermined time specified in step S230 is subtracted to determine the presence or absence of the advertisements in advance to the specified output time. It is desirable to be able to print.

Although the present invention has been described in detail only with respect to the embodiments described, it will be apparent to those skilled in the art that various modifications and variations are possible within the technical spirit of the present invention, and such modifications and modifications belong to the appended claims. .

As described above, according to the advertisement control method according to the present invention, it is possible not only to output unnecessary information by deleting unnecessary advertisement contents, but also to save printing apparatus consumables (ink and toner).

Claims (5)

In the print control method of an output device configured to print a web page at a set time, Receiving a web page to be printed on a first screen; Determining whether a predetermined time has elapsed; Receiving the web page back to the second screen after a predetermined time elapses; Comparing the first screen and the second screen; And And generating and printing new print data by processing a portion that does not match as a result of the screen comparison, and outputting the new print data. The method of claim 1, And the first screen and the second screen are still images on the web page. The method of claim 1, And printing the first screen when the first and second screens coincide in the screen comparison result step. The method of claim 1, And receiving the first screen at a time obtained by subtracting the predetermined time from the set time. In the print control method of an output device configured to print a web page at a set time, Receiving a web page to be printed on a first screen; Determining whether a predetermined time has elapsed; Receiving the web page back to the second screen after a predetermined time elapses; Comparing the first screen and the second screen; And And processing a portion that does not match the screen comparison result to be deleted, and generating new print data by printing a blank or inserting an advertisement in the deleted area, and printing the advertisement.

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