KR100551109B1 - Apparatus for advertising - Google Patents

Abstract

The present invention relates to an advertisement device mounted on a commercial vehicle to advertise local information and products, directions, phone numbers, etc. of various companies in the region, and receives the advertisement information from a relay device storing the advertisement information. An advertisement apparatus for displaying an image related to an advertisement and outputting an audio related to an advertisement, the advertisement apparatus comprising: an RF transmitter / receiver for transmitting and receiving a radio signal for exchanging information with the relay apparatus, a key operation unit for receiving a user operation signal; Memory for storing advertisement information including local information and products, directions and phone numbers of various companies in the area, a passenger detection unit for detecting the presence of a passenger in the vehicle, and a passenger detection signal from the passenger detection unit When the advertisement information stored in the memory is output to the display unit and the voice output unit, an advertisement selection key signal is output from the key operation unit. An advertisement playback unit for outputting the advertisement information selected from the memory to the display unit and the voice output unit; an advertisement response unit for generating advertisement correspondence when an advertisement selection key signal is input from the key operation unit; and from the key operation unit. And a controller including an advertisement-specific response transmitter for transmitting the advertisement-specific response information to the RF transmitter / receiver when a data transmission key signal is input.

Advertising devices, vehicles, flash memory,

Description

Advertising device {Apparatus for advertising}

1 is a schematic overall block diagram of an advertisement system according to the present invention.

2 is a block diagram of a relay apparatus according to an embodiment of the present invention.

3 is a block diagram of an advertisement apparatus according to an embodiment of the present invention.

4 is a block diagram of an advertisement apparatus according to another embodiment of the present invention.

5 is a block diagram of an advertisement apparatus according to another embodiment of the present invention.

6 is an external perspective view of a display device according to an exemplary embodiment of the present invention.

The present invention relates to an advertisement device, and more particularly, to an advertisement device mounted on a commercial vehicle to advertise regional information and products, directions, telephone numbers, etc. of various companies in the region.

In general, commercial vehicles, such as general taxis, call taxis are operating mainly in the registered area and are used by people in the area and other areas as a means of transportation. Most people in other parts of the world do not know the geography and traffic of the area they visit, so they often use commercial vehicles as a means of transportation. However, there are many limitations in obtaining local information from commercial vehicle drivers.

Accordingly, the inventors of the present invention came to think of an advertisement device that can provide detailed information about the region and major companies in the region to the customer using a commercial vehicle.

Furthermore, the inventor of the present invention considers an advertisement device that can inform the advertiser by checking how much the passengers have responded to the advertisement in order to motivate the advertiser and help the sales strategy according to the advertisement. Was done.

The present invention has been proposed in the background as described above, and an object of the present invention is to provide an advertisement device mounted on a commercial vehicle to advertise regional information and products, directions, telephone numbers, etc. of various companies in the region to passengers.

Furthermore, an object of the present invention is to provide an advertisement device that can inform an advertiser how much response a passenger has had to an advertisement.

According to an aspect of the advertising device according to the present invention for achieving the above object,

An advertisement apparatus mounted on a commercial vehicle, the apparatus comprising a display unit for receiving the advertisement information from a relay device storing the advertisement information and displaying an image related to the advertisement, and an audio output unit for outputting an audio related advertisement. RF transmitting and receiving unit for transmitting and receiving a radio signal for information exchange with the relay device, a key operation unit for receiving a user operation signal, including local information and products, directions, telephone numbers of various companies in the region Memory for storing the advertisement information, a passenger detection unit for detecting the presence of a passenger in the vehicle, and if a passenger detection signal is input from the passenger detection unit outputs the advertisement information stored in the memory to the display unit and the voice output unit, from the key operation unit When an advertisement selection key signal is input, the advertisement information selected from the memory is output to the display unit and the voice output unit. Is an advertisement reproducing unit, an advertisement-specific generating unit for generating an advertisement-specific response when an advertisement selection key signal is input from the key manipulation unit, and an RF transmission / adaptive information for each advertisement when the data transmission key signal is input from the key manipulation unit. It characterized in that it comprises a control unit including a response transmission unit for each advertisement transmitted to the receiving unit.

A basic aspect of the present invention is to show an advertisement produced by a local advertiser by mounting an advertisement device on a commercial vehicle to a vehicle occupant, and check the response of the vehicle occupant to notify the local advertiser. Through this, local advertisers can use it as a reference for planning their marketing strategies and advertising strategies. In one embodiment, in the present invention it is possible to obtain a response to the vehicle passenger's advertisement by checking how many times the advertisement selection key operation signal of the passenger is input from the key control unit.

The advertising device according to an additional aspect of the present invention is further characterized by a flash memory interface unit electrically connected to the removable flash memory card.

According to this aspect, the advertisement device according to the present invention may expand the memory capacity and store more advertisement information.

The advertisement apparatus according to an additional aspect of the present invention further includes a ride / discharge detection unit that detects a passenger's riding / unloading, and the control unit counts passengers using the vehicle according to a detection signal input from the riding / unloading detection unit. Characterized in that it further comprises a passenger counter.

According to this aspect, the advertisement apparatus according to the present invention can accurately count the number of passengers who ride in the vehicle. In the present invention, the ride coefficient information is transmitted to the relay apparatus together with the advertisement response information so that the local advertiser can know the advertisement effect more accurately through the ride coefficient information.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

1 is a schematic overall block diagram of an advertisement system according to the present invention. As shown, the advertising system according to the present invention includes an advertising device 100, a relay device 200 and the advertiser server (300).

The advertisement device 100 according to the present invention is mounted on a commercial vehicle, receives power from a battery of the vehicle, and outputs advertisement information stored in a memory. Preferably, the advertising device 100 according to the present invention drives only when a passenger is detected. In the present invention, the advertising device 100 is preferably implemented so as to inform the local advertiser of the response and interest of the passenger's advertisement and the passenger count information on the commercial vehicle.

In the present invention, the advertisement information includes the area information belonging to the commercial vehicle, the handling products, maps and telephone numbers of various companies in the area. In one embodiment, the advertising device 100 may receive and store the advertising information from the relay device 200 through a radio signal. In another embodiment, the advertising device 100 is a removable flash memory card for storing the advertisement information provided by the local advertiser, for example, a smart media card (Multi Media Card), a multimedia card (MultiMedia Card), Secure Digital Cards (Secure Digital Card), Compact Flash Card (Compact Flash Card) can be inserted into the slot to download and store advertising information directly.

In one embodiment, the advertising device 100 is equipped with an FM DARC (Data Radio Channel) receiving module for caption broadcasting information received from an FM DARC service center (not shown.) For example, traffic, news, weather And graphic information such as stocks and securities may be displayed on the monitor screen together with the advertisement information. The DARC (Data Radio Channel) is an additional service for maximizing frequency operation efficiency by multiplexing digital information on existing FM broadcast radio waves, and is currently performed by MBC broadcasting stations.

In one embodiment, the advertising device 100 is equipped with a GPS (GPS: "Global Position System", a magnetic positioning system) receiving module to receive navigation data from a plurality of GPS satellites (not shown) in real time. It is possible to obtain driving information including the current location information, driving time, and driving section of the vehicle in operation.

The relay device 200 may be installed in a transportation company that manages a commercial vehicle and may be connected to the advertiser server 300 through an internet network to receive advertisement information from the advertiser server 300 and to edit / store it. Meanwhile, the relay device 200 may receive the passenger riding coefficient information and the advertisement-specific response information from the advertisement device 100 and transmit the information to each advertiser server 300. The relay device 200 and the advertisement device 100 may be connected through a mobile communication network or a wireless transceiver.

In one embodiment, the relay device 200 may process various matters related to advertisements such as registration, extension, and deletion of advertisements by an administrator, and may inform the advertisement apparatus 100 of this.

The advertiser server 300 is connected to the relay device 200 through an internet network to exchange information. That is, the advertiser server 300 may download advertisement information photographed through a digital camera by a local advertiser, convert the advertisement information into a conventional format such as JPEC or MPEC, and transmit the advertisement information to the relay apparatus 200 as an e-mail attachment. On the other hand, the relay device 200 receives the advertisement response, the passenger riding coefficient information and the driving information of the commercial vehicle including the running time and the driving section.

2 is a block diagram of a relay apparatus according to an embodiment of the present invention. As shown, the relay device 200 includes an RF transmitter / receiver 210, a serial communication unit 230, a network adapter unit 250, a memory 270, and a controller 290.

The RF transmitter / receiver 210 is for transmitting / receiving a radio signal between the relay apparatus 200 and the advertisement apparatus 100. In one embodiment, the RF transmitter / receiver 210 transmits data related to advertisements such as registration, extension, and deletion of advertisements to the advertisement apparatus 100, and the passenger riding coefficient (計數) from the advertisement apparatus 100. ) Information and driving section, time of operation, response information for each advertisement, for example, data such as advertisement selection key signal input frequency or advertisement time. The RF transmitter / receiver 210 has a frequency range of 440 (MHz) to 470 (MHz), the RF data transmission rate is preferably implemented to be up to 1Mbps, the radio wave range is about 1km maximum. Hereinafter, since the implementation technology of the RF transmitter / receiver 210 is already known before the filing date, a detailed description thereof will be omitted.

The serial communication unit 230 is an interface for program download and upgrade, and generally uses a universal serial bus (USB) for high speed and low speed serial communication. In a preferred embodiment, the serial communication unit 230 is implemented with a USB 2.0 controller chip set and a USB 2.0 port.

The network adapter 250 is for exchanging various data including advertisement information with the advertiser server 300 connected through a network, and is implemented as a modem.

The memory 270 is used to store various types of information. The memory 270 is a high-density nonvolatile memory that can be erased and programmed electrically, for example, a flash memory including an EEPROM (EEPROM: Electrically Erasable and Programmable Read Only Memory). It is preferable.

The controller 290 controls the entire system, and is preferably implemented as a general-purpose microprocessor including an instruction set, a register, and a memory space.

3 is a block diagram of an advertisement apparatus according to an embodiment of the present invention. As shown, the advertisement apparatus 100 includes an RF transmitter / receiver 111, an occupant detector 112, a key operator 113, a serial communication unit 114, a memory 115, a display unit 116, and a voice output. The unit 117 and the control unit 118 are included.

The RF transmitting / receiving unit 111 is for transmitting and receiving radio signals between the relay apparatus 200 and the advertisement apparatus 100. In one embodiment, the RF transmitter / receiver 111 receives data related to advertisements such as registration, extension, and deletion of advertisements from the relay device 200. Meanwhile, the RF transmitter / receiver 111 transmits response information for each advertisement, such as advertisement selection key signal input frequency or advertisement time, to the relay device 2000. The RF transmitter / receiver 111 has a frequency range of 440 (MHz) to 470 (MHz), the RF data transmission rate is preferably implemented to be up to 1Mbps, the radio wave range is up to about 1km. Hereinafter, since the implementation technology of the RF transmission / reception unit 111 is already known before the filing date, a detailed description thereof will be omitted.

The occupant detector 112 detects the presence or absence of a passenger in the vehicle and generates an infrared sensor or ultrasonic wave that detects an infrared ray inherent in the human body, and again detects an ultrasonic wave that is reflected by the object. It is possible to implement an ultrasonic sensor (ultrasonic sensor).

The key operation unit 113 includes a plurality of key buttons for starting transmission of the advertisement selection input, the information on the response to each advertisement, the passenger count information, and the vehicle driving information to the relay device 200. The key button for the advertisement selection input is preferably mounted on the display unit 116 so that the passenger can easily operate.

The serial communication unit 114 usually uses a universal serial bus (USB) for high speed and low speed serial communication as an interface for program download and upgrade. In a preferred embodiment, the serial communication unit 114 is implemented with a USB 2.0 controller chipset and a USB 2.0 port. In one embodiment, the advertising device 100 according to the present invention may receive advertisement information through an external device connected to a serial port, for example, a personal digital assistant (PDA).

The memory unit 115 stores an initialization program for operating the system, an operating system and an application program of the system, and is a highly integrated nonvolatile memory capable of electrically erasing and programming data, for example, EEPROM (EEPROM: Electrically Erasable and Programmable Read Only Memory) is preferably implemented as a flash memory.

In an embodiment, the memory unit 115 may include advertisement information including local information, products of various companies in the region, maps, phone numbers, and the like, and advertisement information DB 1151 for storing identification information for each advertisement. ).

In another embodiment, the memory unit 115 further includes a flash card interface unit 1152. The flash card interface 1152 is a removable type such as a smart media card, a multimedia card, a secure digital card, a compact flash card, and the like, which store advertisement information. It is for electrically connecting a flash memory card, and includes a pin connector portion and a converter chip (not shown). Herein, the smart media card has a 22-pin interface, the multimedia card and a secure digital card have a 9-pin interface, and the compact flash card. ) Is a flash memory card with a 50-pin interface.

In one embodiment, the pin connector portion may include a plurality of pin connectors to receive each flash memory card.

In another embodiment, the pin connector portion may be implemented to have only a compact flash connector. In this case, the present invention may use an adapter in which one side is connected to the compact flash connector and the other side is connected to another flash memory connector.

The converter chip performs handshaking with the flash memory card to execute various routines for receiving data in series or in parallel. The converter chip generates an appropriate USB interface signal to transmit the data to the controller, and transmits the signal to the controller via an internal USB bus.

Hereinafter, a detailed implementation technology of the pin connector unit, the adapter and the converter chip is disclosed in Korean Patent Application No. 2002-7016817, filed with or without PC, before February 22, 2003. The flash toaster for reading the flash memory card is described in the description thereof.

The display unit 116 is implemented as an LCD display and displays advertisement information.

The voice output unit 117 includes an amplifier 1171 and a speaker 1172 and outputs a voice related to an advertisement.

The controller 118 controls the entire system, and is preferably implemented as a general-purpose microprocessor including an instruction set, a register, and a memory space. In the present embodiment, the control unit 118 includes an advertisement download unit 1181, an advertisement playback unit 1183, an advertisement-specific response generation unit 1185, and an advertisement-specific response transmission unit 1187.

The advertisement download unit 1181 receives advertisement information from an external device, for example, a relay device 200 or a flash memory card or a personal digital assistant (PDA), and updates the advertisement information DB. The advertisement downloader 1181 may receive advertisement information from the RF transmitter / receiver 111, the serial communication unit 114, or the flash memory interface 1152.

The advertisement reproducing unit 1183 outputs advertisement information stored in the memory 115 to the display unit 116 and the voice output unit 117 when the occupant detection signal is input from the occupant detecting unit 112. In addition, the advertisement reproducing unit 1183 outputs the advertisement information selected from the memory 115 to the display unit 116 and the voice output unit 117 when an advertisement selection key signal is input from the key manipulation unit 113. Preferably, the advertisement playback unit 1183 may provide advertisement display information stored in the memory 115 to the display unit 116. Accordingly, when the passenger wants to see the advertisement again, the passenger can remember the advertisement identification information and operate the key button to find the advertisement more easily. In one embodiment, the advertisement identification information may be each advertisement address information sequentially stored in the memory 115. Here, the advertisement playback unit 1183 may convert the Arabic numerals corresponding to the advertisement address information to the display unit 116.

When the advertisement selection key signal is input from the key manipulation unit 113, the advertisement-specific response generating unit 1185 generates the advertisement-specific response. The advertisement responsiveness of each advertisement is data including the number of times of inputting an advertisement selection key signal or the total advertisement time, and is fed back to the local advertiser.

The advertisement-specific response transmitter 1187 transmits the advertisement-specific response information to the RF transmitter / receiver 111 when a data transmission key signal is input from the key manipulation unit 113.

4 is a block diagram of an advertisement apparatus according to another embodiment of the present invention. Here, the same configuration as the embodiment of FIG. 3 is denoted by the same reference numeral. In the present embodiment, the advertising device 100 further includes a ride / car detection unit 119.

The ride / unload detection unit 119 is for detecting the passenger getting on and off the vehicle. In one embodiment, the ride / discharge detection unit 119 may be implemented as first and second light emitting devices and first and second light receiving devices installed in the door and the vehicle. In this case, the controller 118 may determine the passenger's getting on and off through the input sequence of the detection signals input from the first and second light receiving elements. In another embodiment, the ride / car detection unit 190 may be implemented as a door switch for blocking or connecting the electric circuit according to the opening and closing of the door.

In the present embodiment, the control unit 118 further includes a passenger counting unit 1187. The passenger counting unit 1149 counts passengers using the vehicle according to a detection signal input from the boarding / unloading detecting unit 119. The passenger counting information is also transmitted to the relay device 200 installed in the transportation company along with the response information for each advertisement when the commercial vehicle is received in the transportation company.

5 is a block diagram of an advertisement apparatus according to another embodiment of the present invention. Here, the same configuration as the embodiment of FIG. 4 is denoted by the same reference numeral. As shown, the advertisement apparatus 100 according to the present embodiment further includes a DARC receiver 121 and a GPS receiver 122.

The DARC receiving unit 121 is a general FM radio broadcast signal transmitted from the FM DARC service center, such as traffic information, DGPS (Differential Global Positioning System), geographic information system (GIS) information, news, weather, securities information and graphics and graphics Receive FM additional information including information. The DARC receiver 121 includes an FM antenna, an amplifier, a local oscillator, a band pass filter, an IF amplifier, and a DARC decoder. The configuration technology of the DARC receiver 121 is already known before the filing date, and detailed description of the configuration technology of the DARC receiver 121 will be omitted herein.

For reference, the operation of the DARC receiving unit 121 configured as described above will be described. The DARC receiving unit 121 receives an FM radio frequency signal of the 88 MHz to 108 MHz band transmitted from the FM DARC service center through an FM antenna, amplifies it through an amplifier, and converts it into an intermediate frequency of 10.7 MHz through a local oscillator. . After that, the DARC receiver 121 outputs only the LMSK (Level controlled minimum shift keying) signal of the FM DARC band including digital data from the intermediate frequency through a band pass filter and an IF amplifier, and decodes the data through the DARC decoder. The decoded digital data is then output to the controller 118.

The GPS receiver 122 receives navigation data transmitted from a plurality of GPS satellites (not shown) to calculate a current position and a current time of the vehicle. The GPS receiver 122 includes a GPS antenna, an amplifier, a down converter, a Coarse-Acquisition (C / A) code generator, a mixer, a demodulator, and a code controller. The configuration technology of the GPS receiver 122 is already known before the filing date, and detailed description of the configuration technology of the GPS receiver 122 will be omitted herein.

In the present embodiment, the control unit 118 further includes a caption broadcasting information providing unit 1184 and a driving information providing unit 1186.

The closed caption broadcasting information providing unit 1184 provides the caption broadcasting information including traffic, sports, news, securities, and weather inputted from the DARC receiving unit 123 to the display unit 116.

The driving information providing unit 1186 provides the display unit 116 with vehicle driving information including the current location and current time information of the vehicle input from the GPS receiver 122.

6 is an external perspective view of a display unit according to an exemplary embodiment of the present invention.

As shown, a detection sensor 1 for detecting the presence of a passenger is mounted on the upper side of the LCD display device of the display unit 116. In addition, a predetermined advertisement selection key button 2, for example, a DOWN button and an UP button are mounted below the LCD display device. In an exemplary embodiment, an image related to an advertisement is displayed on a screen of the LCD display device, and advertisement identification information 3 is displayed in Arabic numerals on a predetermined portion of the screen, but is not limited thereto. In addition, the FM additional broadcast information 4 is displayed on a predetermined portion of the screen.

Hereinafter, the operation of the advertising device having the above configuration will be described with reference to the drawings.

7 is a flowchart illustrating the operation of the advertisement apparatus according to the present invention. First, the controller 118 counts the number of times a passenger rides when a ride detection signal indicating that a passenger who wants to use a vehicle has boarded is input from the ride / unload detection unit 119 (S401).

When the occupant detection signal is input from the occupant detection unit 112, the controller 118 supplies power to the monitor of the display unit 116 and reproduces the advertisement information and the advertisement identification information stored in the memory 115 and displays the display unit 116. The voice output unit 117 outputs the signal (S402). Here, the controller 118 preferably outputs an advertisement after an advertisement last output from the memory. In this case, the controller 118 may receive the FM additional broadcast information transmitted from the FM DARC service center and output the FM additional broadcast information together with the advertisement information. In addition, the controller 118 may receive navigation data from the GPS satellites and output the driving information of the vehicle to the display controller 116.

After that, when the advertisement selection key signal is input from the key manipulation unit 113, the controller 118 reproduces the selected advertisement information from the memory controller 115, outputs the result to the display unit 116, and checks the number of selections of the selected advertisement. Generate response information for each star (S403).

Thereafter, when the data transmission key signal is input from the key manipulation unit 113, the controller 118 transmits advertisement response information for each advertisement to the relay apparatus through the R / F transceiver 111 (S404). In this case, the controller 118 may transmit the passenger riding coefficient information, the driving section, and the driving time to the relay apparatus 200 through the R / F transceiver 111.

As described above, according to the present invention, the commercial vehicle is equipped with an advertisement device that provides detailed information about the region and major companies in the region, thereby having a useful effect of naturally promoting the region to people in other regions.

In addition, according to the present invention, the local advertiser has an effect that can be used as an analysis data about the advertising effect by receiving the information on the response coefficient for each advertisement and the riding coefficient information.

Although the present invention has been described with reference to the accompanying drawings, it will be apparent to those skilled in the art that many various obvious modifications are possible without departing from the scope of the invention from this description. Therefore, it should be interpreted by the claims described to include many such variations.

Claims (4)

delete delete An advertisement apparatus mounted on a commercial vehicle, the apparatus comprising a display unit for receiving the advertisement information from a relay device storing the advertisement information and displaying an image related to the advertisement, and an audio output unit for outputting an audio related advertisement. end: An RF transmitter / receiver for transmitting and receiving a radio signal for information exchange with the relay device; A key operation unit which receives a user operation signal; A memory including advertisement information including local information and products, directions, and telephone numbers of various companies in the region and advertisement identification information; A passenger detecting unit detecting a passenger in the vehicle; A ride / unload detection unit for detecting a ride / unload of the occupant; A passenger counting unit for counting passengers using the vehicle according to a sensing signal input from the boarding / unloading detecting unit; When an occupant detection signal is input from the occupant detection unit, the advertisement and advertisement identification information stored in the memory are output to the display unit and the voice output unit.When an advertisement selection key signal is input from the key operation unit, the advertisement information selected from the memory is displayed on the display unit. And an advertisement playback unit for outputting to the audio output unit; An advertisement responsiveness generation unit generating advertisement responsiveness when an advertisement selection key signal is input from the key manipulation unit; A control unit including an advertisement-specific response transmitter for transmitting the passenger coefficient information and advertisement-specific response information to the RF transmitter / receiver when a data transmission key signal is input from the key operator; Advertising device comprising a. The method of claim 3, wherein the advertising device: A DARC receiver for receiving closed caption information including traffic, news, and the like from an FM DARC service center; A GPS receiver which calculates and outputs a current position and current time information of a vehicle using navigation data received from a plurality of GPS satellites through a GPS antenna; More, The control unit: A caption broadcasting information providing unit for providing caption broadcasting information input from the DARC receiving unit to the display unit; And an operation information providing unit configured to provide vehicle display information including the current position and current time information of the vehicle input from the GPS receiver to the display unit.

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