KR100521145B1 - Apparatus and method for ranking CEO - Google Patents

Abstract

The present invention relates to a system and method for CEO evaluation service, which receives stock price data from the outside, and stores CEO-related information collected online and offline in a DB. Then, the company's stock price data is calculated for each evaluation item by a predetermined formula for each CEO, stored in the evaluation item database, the CEO ranking information is generated from the calculated information, and converted into a user-oriented web interface. . By doing so, we provide differentiated professional information in real time compared to other institutions, provide appropriate and objective investment information in a timely and appropriate manner, and in addition to text, it is easy to understand the format of many listed companies and KOSDAQ companies. Evaluate CEOs in real time.

Description

CeO ranking service system and method {Apparatus and method for ranking CEO}

The present invention relates to chief executive officer (CE) evaluation systems and methods of publicly traded companies and KOSDAQ companies, and more particularly, to a CEO evaluation system and method for evaluating the ratings of a number of CEOs.

In recent years, information on securities investments has been provided to users through a virtual space called the Web (World Wide Web). Securities investment information has characteristics that require promptness, differentiation and accuracy of information.

However, existing securities investment information is very static, indistinguishable from accuracy, and consistent with generalized information.

Therefore, users are confused in terms of credibility and differentiation of information of many securities investment information providers.

Users do not know whether 1) each investment information is rapid and differentiated, 2) that the information provided is reliable, and 3) that the information is processed reliably.

Accordingly, users who cannot acquire more objective and discriminating information with existing investment information require more discriminating, prompt and reliable information, and users who desire such information are gradually increasing.

In addition, it is almost impossible to provide such investment information in real time. In addition, the existing investment information providing form is designed in various forms, but it is composed of various forms of data such as text or images due to stock price fluctuations, and the contents of the data are changed every moment. Because of this, there is a limit to analyzing such diverse and dynamic atypical data.

In addition, for professional information services on the CEO, it is difficult to maintain more accurate and up-to-date information by encouraging the CEO to register and update CEO basic data.

The technical problem to be achieved by the present invention is that the conventional problem, that is, the problem of providing differentiated professional information in real time compared to other institutions, the timely and appropriately provide the objective and useful investment information, and the user as well as text In order to overcome the problem of configuring in an easy and understandable format, the CEOs of a number of publicly traded companies and KOSDAQ companies are evaluated in real time, and the evaluation information is provided to users on the web so that users can obtain the evaluation information. The foundation is to provide a system and methodology for CEO assessment services that will make appropriate information available as a basis.

In addition, it is to check the basic information about the CEO and to have the CEO update and revise it.

In addition, various evaluation items using stock price and accounting settlement data are introduced to evaluate and present the CEO's financial performance so that investors (institutions, individuals) can ultimately use them for performance-based investment purposes. In addition, research institutes and other non-profit organizations also make this data available for other uses.

CEO ranking service system according to one feature of the present invention for solving this problem,

A stock price database for storing stock price data;

A CEO name database for storing CEO related information;

An evaluation item database for storing calculation results of the CEO for each evaluation item;

It includes an evaluation module for calculating from the stock price data by the predetermined formula for the evaluation items for each CEO and stores the result in the evaluation item database.

CEO ranking service method according to an aspect of the present invention for solving this problem,

A first step of receiving stock price data from an external source and storing CEO-related information collected through online and offline in a DB;

A second step of calculating the stock price data for each of the evaluation items according to a predetermined calculation formula for each CEO and storing it in the evaluation item database;

And a third step of generating information on the CEO ranking from the calculated information, and converting the information into a user-centric web interface.

In the first step, KSE receives real-time stock-related data in raw data format, stores it in a stock price database, and stores CEO name information collected online and offline in a predetermined format. Store in Here, CEO name information includes not only data collected through the Internet, but also data obtained through individual surveys of listed companies and KOSDAQ companies.

In addition, since the CEO ranking needs to be calculated according to the modules of various evaluation items, the CEO name information is stored separately.

In the third step, the calculated CEO ranking data is converted into an Excel or other user-oriented format and provided to the web interface.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention. Like parts are designated by like reference numerals throughout the specification.

1 is a block diagram of a CEO ranking service system according to an embodiment of the present invention.

Referring to FIG. 1, the CEO ranking service system according to an exemplary embodiment of the present invention includes an evaluation module 100, an evaluation item database 200, a CEO name information database 400, a stock price database 600, and a communication unit 1400. ), The parser 1500, the document processing unit 500, the visualization processing unit 300, the CEO ranking service unit 700 and the name information service unit 800.

The communication unit 1400 is provided with real-time information data on the stock price from the Korea Securities Computer System 1200, and collects the CEO life information. The physical communication medium of the Korea Securities Computer System 1200 and the communication unit 1400 is connected by a dedicated line. In addition, raw data (Raw Data) required for processing the evaluation items to measure the CEO ranking is transmitted in real time from the Korea Securities Computer System 1200 to the communication dedicated line (1300). The communication unit 1400 is responsible for receiving raw data transmitted in real time by performing a client communication process. The parsing unit 1500 receives the raw data received by the communication unit 1400, extracts and converts data necessary for processing the evaluation item, and stores the data in the stock price information database 600. The evaluation module 100 performs a computing process for each item, and reads data required from the stock price database 600 to derive the result for each CEO by a predetermined calculation formula. The evaluation item database 200 stores the results of each evaluation item in each of the databases 201 to 221 and stores them on a daily basis. The CEO name information database 400 receives and stores CEO-related information through the input terminal 900 or the Internet. The CEO ranking service unit 700 controls to provide a result of each evaluation item for each CEO stored in the evaluation item database 200 in a document or graph according to a request of the user's computer 1100. The document processing unit 500 sets the ranking for each evaluation item and expresses it in a text form. The visualization processor 300 generates and represents data from the past to the present for the CEO for each evaluation item in a graph form.

2 is a detailed view of the evaluation module 100 of FIG.

2, the evaluation module 100, the annual average market cap growth rate calculation unit 101, the annual average market excess return calculation unit 102, the annual average industry excess return calculation unit 103, the annual average cumulative excess return calculation unit 104 ), Annual average market value added rate calculation unit 105, annual average market value added calculation unit 106, annual average economic value added calculation unit 107, annual average market value book value increase rate calculation unit 108, annual average sales growth rate calculation unit (109) ), The annual average net profit growth rate calculation unit 110, the annual average ordinary profit growth rate calculation unit 111, the annual average operating profit growth rate calculation unit 112, the annual average operating cash growth rate calculation unit 113, the annual average net profit margin calculation unit 114, Annual average gross profit margin calculation unit 115, annual average gross profit margin calculation unit 116, annual average gross asset profit margin calculation unit 117, annual average investment return margin calculation unit 118, cash flow return on investment (CFROI) calculation unit ( 119), annual average self-assessment And a margin calculation section 120, calculates the average annual turnover assets 121.

3 is a detailed view of the evaluation item database 200 of FIG.

Referring to FIG. 3, the evaluation item database 200 includes an annual average market cap growth rate database 201, an annual average market excess return database 202, an annual average industry excess return database 203, an annual average cumulative excess return database 204, and an annual average Market value added rate database (205), annual average market value added database (206), annual average economic added value database (207), annual average market value book value increase rate database (208), annual average sales growth rate database (209), annual average net profit growth rate database (210 ), Annual average ordinary profit growth rate database (211), annual average operating profit growth rate database (212), annual average operating cash growth rate database (213), annual average net profit margin database (214), annual average annual ordinary recurring profit rate database (215), annual average operating margin Database (216), years An average total asset return database 217, an annual average return on capital stock database 218, a CFROI database 219, an annual average return on capital stock database 220, and an average annual turnover of assets database 221.

Then, the operation of the CEO ranking service system according to the embodiment of the present invention having such a configuration will be described in detail.

4 is a flowchart illustrating an operation of receiving stock price data and calculating and storing an evaluation item in a CEO ranking service system according to an exemplary embodiment of the present invention.

Referring to FIG. 4, raw data required for processing an evaluation item to measure CEO ranking are transmitted in real time from the Korea Securities Computer to the communication dedicated line 1300 (S400). In this case, the input data may be input as a 20 minute delay price or daily closing price data as needed, and various data may be input.

Then, the parser 1500 receives the raw data received by the communicator 1400, extracts and converts data necessary for processing the evaluation item, and stores the data in the stock price database 600 (S410). Here, the stock data (Raw data) of the Korea Securities Computer System (1200) and the CEO information collected through online and offline are stored in the stock information database 600, including CEO name information, stock price data, settlement data, etc. The CEO name information is stored in the CEO name information database 400.

The data provided by the Korea Securities Computer System 1200 is provided as raw data in real time. In addition, CEO life-saving information is conducted based on the Korea Credit Rating data, the Korea Listed Companies Council, and various personal information databases, which are currently judged to be the most accurate, and more detailed data are collected by contacting each company. In addition, the CEO to update and modify the CEO information in the information site through the input terminal (900).

Then, the CEO ranking evaluation module 4 calculates according to a calculation formula given for each evaluation item for CEOs stored in the CEO name information database 400 (S420). At this time, the evaluation items during the CEO tenure and the calculation formulas thereof are shown in Figures 5a to 5e, which may be changed as necessary. In addition, these evaluation items can be modified, added and deleted as necessary. Details of each evaluation item are shown in FIGS. 5A to 5E, and thus detailed descriptions thereof will be omitted.

When each module 101 to 121 of the evaluation module 100 completes each calculation for the corresponding CEO by the formula shown in FIGS. 5A to 5, the calculation result is stored in the evaluation item database 200. At this time, the evaluation item database 200 stores the results of each evaluation item in each of the database 201 ~ 221, and stores each day. Accordingly, the stock price information database 600 maintains only the data that is currently changing, and the evaluation item database 200 maintains data up to one day ago.

In addition, the time point at which the result calculated by the evaluation module 100 is stored in the evaluation item database 200 is based on daily midnight.

The result of the evaluation item database 200 stored as described above is converted into a web interface and connected to a user-centric web service.

This process will be described with reference to FIG.

6 is a flowchart illustrating an operation of providing a service related to ranking to a user in a CEO ranking service system according to an exemplary embodiment of the present invention.

First, a user connects through the Internet 1000 and selects a service unit (S601).

When the CEO ranking service is selected (S602), the CEO ranking service unit 700 receives a selection of evaluation items (S603).

When the user selects the document processing, the document processing unit 500 sorts and displays the data in the stock price information database 600 and the evaluation item database 200 in order.

When the user selects a visualization process, the visualization processor 300 calls information corresponding to a specific period requested by the user from the stock price information database 600 and the evaluation item database 200 and is shown in FIG. 7 or 8. Provided in the form of a graph, this visual form may be provided in other forms of graphs, diagrams, various charts, etc. (S604, S605). In addition, an evaluation item may be displayed whenever a company is moved to one CEO, or an evaluation item may be displayed whenever a CEO is changed for one company. Such graphs are illustrated in FIGS. 7 and 8.

Referring to FIG. 7, the annual average market capitalization of the company A is changed to A, B, and Jung, while FIG. 8 shows a market cap growth rate when a CEO moves between B, B, and B three companies. Indicates.

Therefore, the results can be used to evaluate the CEO. In addition, the CEO can be evaluated in various ways.

On the other hand, if the user has selected a search in the CEO personal information service (S606), the personal information service unit 800 retrieves the CEO from the CEO personal information database 400 (S607), and provides information about the CEO. .

Of course, if the user selects the search again (S609), the process is repeated from step S607.

On the other hand, if the user has selected to modify the information (S606), the personal information service unit 800 checks the identity (S610), and provides the information of the user receives the correction.

Then, the personal information service unit 800 confirms from the user to reflect the modifications, and when the user confirms, the CEO personal information database 400 is updated with the information reflecting the modifications.

Then, the personal information service unit 800 confirms the information by showing the modified content to the user (S614).

Such life-saving information is provided in conjunction with the stock price information database 600, the evaluation item database 200 or independently provide life information, and the CEO of the information users to modify their information using the Internet service.

On the other hand, the present invention is not limited only to the above-described embodiment, but may be modified and modified within the scope not departing from the gist of the present invention. Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit and scope of the present invention.

As described above, according to the embodiment of the present invention, among the information used as various investment indices, specialized information specific to the CEO, which plays a decisive role in the financial situation of the company or various management roles, is provided to provide performance-based investment and VAE (Value Added). Evaluation) can provide a CEO ranking service system and method that enables the user to gain the overall confidence in the paid investment information in the sense that it provides professionally valid information.

1 is a block diagram of a CEO ranking service system according to an embodiment of the present invention.

2 is a detailed view of the evaluation module of FIG.

3 is a detailed view of the evaluation item database of FIG.

4 is a flowchart illustrating an operation of receiving stock price data and calculating and storing an evaluation item in a CEO ranking service system according to an exemplary embodiment of the present invention.

5 is a view showing the evaluation items during the CEO tenure of the evaluation module of FIG.

6 is a flowchart illustrating an operation of providing a service related to ranking to a user in a CEO ranking service system according to an exemplary embodiment of the present invention.

7 is a diagram showing the annual average market capitalization rate of the company A changed to A, B, B, C, CEO.

8 is a diagram showing a market capitalization increase rate when a CEO moves between three companies, A and B.

Claims (9)

A stock price database for storing stock price data; A CEO name database for storing CEO related information; DB of annual average market capitalization growth rate during the tenure of storing annual average market capitalization growth rate for each CEO in the CEO life information database, DB of annual average market excess rate of return during tenure of storing annual average market excess return during tenure of each CEO, An evaluation item database including a yearly average sector excess return DB during the term of office for storing the annual average industry excess return during each tenure for each CEO; From the stock price data, the annual average market cap growth rate, annual average market excess return, annual average industry excess return, and annual average cumulative excess return are calculated by the CEO, and the average annual market capitalization increase during the tenure of the evaluation item database, and the average annual market excess return during the tenure. CEO ranking service system that includes an evaluation module, each stored in the DB, annual average excess rate of return DB during the tenure. delete The method of claim 1, A CEO ranking service unit controlling to provide a result of each evaluation item for each CEO stored in the evaluation item database in a document or a graph according to a request of a user's computer; A document processing unit for setting a ranking for each evaluation item and expressing the ranking in character form; CEO ranking service system further comprises a visualization processing unit for generating the data from the past to the present for the CEO in the form of a graph for each evaluation item. The method of claim 3, The stock price data is received and stored in real time from an external securities computing system CEO ranking service system. The method of claim 3, The stock price data is the CEO ranking service system, characterized in that for receiving the entire closing price from the external securities computing system. A first step of receiving stock price data from an external source and storing CEO-related information collected through online and offline in a DB; A second step of calculating annual average market cap growth rate, annual average market excess return, annual average industry excess return, and annual average cumulative excess return using the stock price data by using a predetermined formula for each CEO and storing them in an evaluation item database; And a third step of generating information on CEO rankings from the information stored in the calculated evaluation item database, converting the information into a user-oriented web interface, and providing the information. The method of claim 6, In the first step, KSE receives real-time stock-related data in raw data format, stores it in a stock price database, and stores CEO name information collected online and offline in a predetermined format. And the CEO name information includes not only data collected through the Internet, but also data obtained by separately examining listed companies and KOSDAQ companies. The method according to claim 6 or 7, In the third step, the CEO ranking service method characterized in that to convert the calculated CEO ranking data to Excel or other user-oriented format to provide a web interface. The method according to claim 6 or 7, The third step, CEO ranking service method characterized in that to visualize and display the results of the evaluation items during the tenure for one CEO in a graph.