KR100492923B1 - System for bidirectionally connecting an off-line shop with an on-line community and service operation method therefor - Google Patents

Abstract

The present invention relates to a system and a service method for combining an offline sales office and an online community in both directions. Up to now, individual, independent, and closed operations are performed only on an online community such as karaoke, PC room, music cafe, cyber movie theater, and internet broadcasting station. In the present invention, the karaoke, PC room, music cafe, movie theater, Internet broadcasting station, etc. are organically combined on-line and off-line, so that they can be operated in a multi-complex, multi-party, open manner. The present invention provides a server for driving a chat program, storing and transmitting data transmitted from a sales terminal, and operating a website for providing various contents and services; And offline guest terminals of offline meetings, which are installed in a branch that provides actual goods and services and are connected to an online user terminal of an online user who wants to participate in an offline meeting using a chat program driven by a server. It provides an environment that transmits the data generated in the server to the server to receive or download from the online terminal through the website. The application for music broadcasting at offline branches can be extended to online communities, or the performances of offline performances can also be broadcast in real time or recorded online. By linking offline branches with online communities, offline branches will have sales promotion effects through new forms of marketing.

Description

System for bidirectionally connecting an off-line shop with an on-line community and service operation method therefor}

The present invention relates to a system and a service method for combining an offline sales office and an online community bidirectionally, and in particular, to combine organically karaoke, PC room, music cafe, movie theater, Internet broadcasting station, etc. in an online and offline manner, The present invention relates to a system and a service method that enable multilateral communication and open operation.

Recently, the number of various portal sites, commerce sites, search sites, video and still image providing sites, and real-time chat services using PC communication and Internet communication, and the number of Internet broadcasting stations have increased enormously. Nevertheless, the Internet information service companies based on the Internet technology until now usually generate profits from advertisements, so the profit model is not so good that the so-called dot-com companies are in crisis and relatively high profit and technology companies Even the Koreans are struggling to create a good profit model.

Many websites now enable voice and video communications (chat), but that alone has not been easy to attract actual sales offices and online or offline customers, and even more subscribers, but most customers are free customers. For example, it is pointed out that a problem does not help the sales of the branch. In addition, although many PC rooms in the market are making profits by providing games through networking, even when the number of PC rooms reaches saturation, sales are getting fierce and operating profits do not increase. In addition, the recent increase in internet broadcasting stations also provide real-time two-way communication between customers and operators, but the services provided by these internet broadcasting stations are similar to programs provided by existing broadcasting stations. It is inconvenient to link the sales of products and service products sold in the branches. In the past, there was a PC cafe, which is the first step of a PC room, in the name of an Internet cafe or cyber pub cafe, which increased the sales of food and drinks provided by the cafe. In many cases, the way to enter the cafe is not open, and even if there is a cafe's homepage, it was not easy to find a way to communicate with the customers of the cafe and potential customers outside the cafe.

Assuming that TV home shopping has made the same effort rather than Internet shopping malls, it can be seen that sales have a greater effect on promoting product purchase through video, and as a result, the number of shopping malls providing video is increasing one after another. Although industrial products are possible, there are limitations on food service products such as tea and liquor, and the merits of selling products are limited.Because of focusing on product sales rather than community building, two-way communication between customers in the store and customers outside the store is possible. There was no attempt.

In other words, the way to increase profitability for dot-coms is to generate sales of real products or services without relying solely on advertising, but even if almost all stores actually e-commerce through their websites, If you do not purchase goods with no use, it will be of no use, but rather increases the cost of running the website or advertising the website. Using chat technology for customers who want to enter the store online, it is necessary to provide chat and video to give the effect of being in the store on almost the same conditions as the customers in the store. As a result, members of the online community can become potential customers and find offline sales outlets, which can be expected to boost sales in terms of marketing.

An object of the present invention is to provide a system and a service method of a new business type in which an online community is combined with an offline sales method in order to solve the above-mentioned disadvantages of the prior art.

Another object of the present invention is to combine an offline store and an online community bi-directionally, having an intermediary that connects customers in the store and customers outside the store in the store or on the website, such as music application, meeting request, chat, etc. By providing a service, we provide a system and a service method that can more closely connect a branch with an online community.

It is still another object of the present invention to establish a communication network system at a branch and connect it with an online community, and a system and a service for bi-directionally combining an off-line branch and an online community, which relays live or recorded video streams to an online community. Provide a method.

Another object of the present invention is to extend the music cafe DJ service (desired music providing service) to the online community members to apply for the desired songs from the offline customers in the store to enjoy music services without going to the music cafe It provides a system and its service method.

Another object of the present invention is to network each of the branches that exist on-line to be able to check the status of each other between the stores on the screen, and the system and the service method that can communicate with each other via voice and / or video chat between customers To provide.

Another object of the present invention, when linking offline branches and online communities, regular or irregular or unexpected events such as quizzes, game competitions, matchmaking, auctions, live talk shows, etc. not only for offline customers but also for online community members. The present invention provides a system and a service method for combining an offline sales office and an online community bidirectionally to increase user participation.

In order to achieve the above object, a system for bidirectionally combining an offline branch office and an online community of the present invention includes a website that runs a chat program, stores and transmits data transmitted from a branch terminal, and provides various contents and services. A server operating a; And an online user who is installed at a sales office that provides a product and a service such as a real food, a tea or a liquor, and wants to participate in the offline gathering by using a chat program running on the server by accessing the website. Including an offline guest terminal of the off-line meeting associated with the online user terminal of the, characterized in that it provides an environment for transmitting data generated in the offline terminal to the server to receive or download from the online terminal through the website It is done.

In order to achieve the above object, the service method of the system of combining the offline branch office and the online community of the present invention bidirectionally, stores and transmits the data transmitted from the branch under the control of the server running the chat program, Operating a website that provides a service; By using a chat program running on the server by accessing the website to a branch that conducts business that provides products and services such as food, tea, and liquor, the offline guest terminal of the offline meeting and the offline meeting Associating an online user terminal of the online user; And transmitting data generated by the offline terminal to a server so that the terminal can be received or downloaded through the website from the terminal of the online user.

Preferably, the branch office is provided with an intermediary unit (also known as a DJ booth) for providing music requested by customers and online community members who participated offline through chat rooms and chat rooms of the website, respectively.

Preferably, the sales office is equipped with a camera and equipment for transmitting the camera photographing data, characterized in that it is provided to the server as the offline data.

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Preferably, the branch is networked with other branches that perform the same communication function.

Preferably, the branch is equipped with a large multi-screen, characterized in that real-time scenes of each branch can be provided on the multi-screen.

Preferably, the branch is equipped with a large multi-screen, characterized in that to provide a screen provided from the server when performing various quizzes, games, events such as live talk show provided by the server.

Through this, it is possible to extend music broadcasting applications in offline branches to online communities, or broadcast live broadcasts online by recording live performances in real time or offline.

As a result, the offline sales office has a sales promotion effect through a new type of marketing through the link between the offline sales office and the online community.

DETAILED DESCRIPTION Hereinafter, embodiments of a system and a service method for combining an offline sales office and an online community in both directions will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram illustrating the concept of the present invention. According to FIG. 1, a system for bidirectionally combining an offline branch office and an online community of the present invention includes an offline branch office 10 and users 30 of the online community under the control of the server 20 around the website 100. It can be linked. The server 20 runs a chat program and stores and transmits the data transmitted from the branch, and the website 100 provides various contents and services under the control of the server 20 to the terminal 100 outside the terminal and the branch. ) To the terminal 30 of the on-line user who wants to access the branch. Customers in the offline branch through the terminal of the branch 10 are connected to the website 100 using a chat program running on the server 20, to participate in the offline meeting of the offline guest terminal and the offline gathering An online user terminal of an online user may be linked, and the video and music data generated through a camera or a microphone in an offline branch office may be transmitted to the server 20 so that visitors may download it through the website 100. These stores are responsible for providing customers with goods and services such as food, tea and alcohol.

In this case, real-time video and recorded video, such as live performances in offline sales offices, are transmitted to the website 100 through the server 20 by webcasting to be provided in real time or stored in a storage unit. To be downloaded via The branch office in this embodiment is preferably a composite cafe of a live cafe and an internet cafe. The meaning of the complex cafe means not only providing Internet communication function but also serving as an internet broadcasting station, and thus including the concept of a PC room through an Internet-enabled terminal installed in a branch. It includes the concept of karaoke through the live unit, the concept of the movie room through the large screen, and expands the concept of a music cafe that receives and plays songs from inside / outside the store within the store. It includes the concept of Internet broadcasting in the sense of capturing and webcasting.

Hereinafter, a detailed configuration and operation of a system and a service method for linking offline and online in the above-described concept of the present invention will be described with reference to FIGS. 2 to 5.

FIG. 2 is a diagram illustrating a preferred embodiment of the offline branch office of FIG. 1. As illustrated in FIG. 2, the branch office 10 has an intermediary unit (aka DJ booth) that provides music requested by customers 101-109 and online community members who participated offline through chat rooms and chat rooms of the website, respectively. (14) is provided. In addition, the branch 10 may include a central live stage and a large screen 12 to perform various events and performances and events such as a singing show or a talk show, and on the large screen, the customers 101-109 are shown in the drawings. It is possible to view such an event screen and the screen provided by the website 100 on a large screen without going through the illustrated terminal. Such performances and events on the live stage are photographed by the camera 18 to be transmitted to the server 20 through the webcaster 16. The image information transmitted to the server 20 is broadcasted or recorded through the website 100 in real time. As shown in Fig. 2, the locations of the respective customers 101-109 are schematically displayed in the branch 10, and each terminal is connected to the LAN as indicated by a dotted line. For example, the guest table 103 is provided with a terminal capable of internet communication, preferably a laptop computer or a desktop computer, and allows guests to sit as circled around it. Customers can sometimes see what is happening now on the large screen on the central stage instead of the screen on the terminal.

Since the technology of providing the server 20 as the offline data through the webcaster 16 with the equipment for transmitting the camera and the camera photographing data at the above-described branch is well known to those skilled in the art, the detailed description thereof will be omitted. Let's do it. In the present invention, this video transmission technology is applied to offline sales offices, and the business model that combines offline and online applications is applied to offline sales offices to create a more reliable sales revenue model. For example, until now, online customers are at most visiting the homepages or shopping malls of offline stores, and they have not shared the stores or live stages in the offline stores in a realistic sense. In this embodiment, the online customers can enjoy as if they were in the online store, just like the offline customers in the store, and the offline customers can also use the terminal as the online customers. To communicate with other offline customers or online customers.

Although not shown in FIG. 2, the branch is networked with other branches that perform the same communication function, so that offline customers may be online customers via Internet navigation, just as online customers do.

Through the large multi-screen in the shop shown in Figure 2, it is possible to perform various quizzes, games, events such as live talk show provided by the server. In this case, not only offline customers but also online customers or customers in other branches may view the same screen and participate in the quizzes, games, talk shows, and the like.

3 is a view for explaining the overall flow of communication between a branch and a website. As shown in Fig. 3, the users 101-109 in the branch can directly watch live performances performed in the branch (11), and they apply directly to the DJ booth 14 or the website 100 Through the applied music offline can listen to the application music directly (36). On the other hand, in order to allow other stores or online customers to see and listen to live stage video or music applied in one offline sales office, the live stage video is provided to the server 20 through the webcaster 12 and broadcast the music. Through the chat window to the real-time winamp broadcast to the website 100 on the server side. Server-side websites 20 and 100 can arrange real-time encounters with users within the branch.

In addition, when a customer in the offline branch office applies for a song through the website 100, the user may anonymously request a song or story using a messenger, and may chat with users inside and outside the branch using a chat window (38). The server-side websites 20 and 100 can arrange a real-time chat between member-to-member or member-to-DJ, and allow the scene screen to be viewed as a video (39).

In addition, the online customers 30 may subscribe to a song or a story through the server-side websites 20 and 100, as well as the offline customers, and chat with the DJ and the offline customers in the branch through the chat window 40. On the server side websites (20, 100), users can download videos to online customers, and can chat with online customers as well as offline customers without space restrictions through the chat window, and output music DJ broadcasting in the branch using the Winamp function. can do. Indeed, the present invention operates various music cafes through a website called www.people475.com and provides a service to listen to music by receiving a music application, and the concept of a branch is a concept of a franchise house using an internet station and a website of people475. Business model.

4 is a detailed view for explaining a music output process through a music application booth and a music application booth in a sales office and an online community. With reference to Figure 4, the process from the music application to the output to the customers inside and outside the branch to be applied to the present invention will be described.

As shown in Fig. 4, A customers (terminal users) 101-109 inside the branch apply for music through the chat room of the website 100 (38 '), and B customers (terminal user outside the branch) The children 30 apply for music through the website 100 by chatting with the DJ of the DJ booth 14 in the shop 10 (40). The offline customers 101-109 can listen to the music output from the DJ boot 14 offline. The music application files received in this way are processed on the website 100 and received by the DJ booth 14 in the shop 10 (38 "). The DJ booth 14 of the shop opens a chat window of the website 100. Send music via 39 ', and offline customers 101-109 in store 10 listen to the music through the chat window of website 100 (39 ") and online customers outside store 10 30 participates in listening to music through the chat window (42). In this way, the online customers (B-1, ..., BX) can be visited online without going offline to the sales office (10) and at the same time as the offline customers (A-1, ..., AX). You can appreciate it.

FIG. 5 is a diagram schematically illustrating a system for capturing, storing, and transmitting live performances and offline gatherings within a branch as a video. With reference to FIG. 5, the process from shooting to transmission output will be described for various event conditions such as live performances, recordings, talk shows, singing songs, and long-term shows in the branches.

As shown in FIG. 5, offline customers 101-109 in the branch 10 can enjoy all the performances performed on the live performance stage 12 in the branch 10. Performances on these live stages are captured by the camera 18 of FIG. 2 and transmitted to the webcasting system (webcaster) 16 as streaming data 13 for storage on the server side websites 20, 100. (17). The video information stored in the server-side websites 20 and 100 may be downloaded down to a terminal capable of internet communication accessible by offline customers (37), and at the same time, the on-line customers 30 may access the server-side website. When the video is applied to the video (20, 100) (44), the video is downloaded (46), so that the online customers 30 can watch the performances performed in the sales office 10 through their terminals. Of course, the offline customer (101-109) and the online customer (30) can communicate through the chat window mutually transcending space and time in the same way without the space constraints and time restrictions of the branch, the branch ( On the sales side of 10), it is possible to provide better service to offline customers and potential online customers.

Although not shown in FIG. 5, these branch offices are networked to allow customers to chat online with customers in branch offices in different spaces. By conducting talk shows and other events as if they were broadcast stations, by providing a unique and differentiated sales model that is unique to a sales office that employs a system and a service method linking the offline and online of the present invention that are not carried out in other stores. You can make money. In addition, in most Internet-based businesses, it is not easy to secure content and it is expensive. However, if the video and music files of events such as live performances, songs, talk shows, etc. are stored as they are in the present invention, Valuable content will be secured and customers will have materials that can be valuable memories as well.

The concept of a branch (aka People 475 House) applied to the present invention is summarized as follows based on the above-described configuration and operation.

1. DJ booth reproduced modernly using chat program

Through online chat rooms, customers can apply for and receive live music applications and stories in real time, and customers and online customers can apply for music to DJ booths through the website. All customers can join through the medium of website chat rooms.

2. Video broadcast of offline meetings online

Live performances regularly conducted in the branch (People 475 House) are transmitted to the corporate headquarters server outside the house via DJ booth in or outside the DJ booth and stored in a database or downloaded to anyone who accesses the website in real time. Be sure to

3. Radiocast offline meetings via webcaster or shout cast

The use of DJ booths through the chat window is one step further from the fact that the existing shoutcast broadcasting is a two-way communication through chat.

4. Interactive interaction between online and offline

In the case of Winamp broadcasting, not only the DJ's progress but also the music sent to the DJ by messengers participating in the chat window can be shared throughout the house through the DJ booth.

5. Enhance entertainment by attaching large screen on the wall

All the movements of the website within the store without a terminal such as a computer capable of internet communication by broadcasting the website's broadcast program (chat window) on a large projector in the background, preferably on the back wall of the live stage. To know.

As described above, the present invention enhances the field and participation by using a video and voice chat service, and can combine various contents away from the music application and the story sending. For example, it is possible to increase the interest of participating offline and online customers by hosting quizzes and multi-game competitions in the branches. In addition, it has the effect of connecting the contents of the current website, such as matchmaking (meeting) and people search, directly from the branch. In addition, it is possible to switch to a shopping mall with a sense of reality as if you are shopping at a shopping mall by introducing a product through a video or inducing auction participation to users through a chat window. In addition, by conducting a live talk show for a specific person or a random person in a branch, such as a live talk show performed at a broadcasting station, both offline and online users have an opportunity to participate in both directions through a chat window, and ultimately, features of the present invention. To contribute to the increase in sales of sales outlets that employ.

1 is a schematic diagram illustrating the concept of the present invention.

FIG. 2 is a diagram illustrating a preferred embodiment of the offline branch office of FIG. 1.

3 is a view for explaining the overall flow of communication between a branch and a website.

4 is a detailed view for explaining a music output process through a music application booth and a music application booth in a sales office and an online community.

FIG. 5 is a diagram schematically illustrating a system for capturing, storing, and transmitting live performances and offline gatherings within a branch as a video.

<Explanation of symbols for the main parts of the drawings>

10 ... Branch, 12 ... Central Live Stage, 14 ... DJ Boot,

16 ... webcaster, 18 ... camera, 20 ... server,

30 online user terminals, 100 websites,

101-109 ... Shop User Terminal

Claims (14)

A server for operating a chat program, storing and transmitting data transmitted from a sales terminal, and operating a website for providing various contents and services; An online user who is installed at a sales office that provides products and services such as actual food, tea, and liquor, connects to the website and uses a chat program running on the server to participate in the offline meeting. An offline guest terminal of an offline meeting associated with an online user terminal; In order to provide the data of the offline meeting to the server, the branch is a camera that is installed and the equipment connected to the camera to transmit the camera photographing data; And The branch office is a broker that provides customers who participated in offline meetings and online community members to access the website using their respective terminals, and then access the website and provide the requested music through chat rooms and chat rooms of the website. Offline stores and online communities, including a section (also known as DJ booth), to transmit data generated in the offline terminal to the server to receive or download from the online terminal through the website. System that couples bidirectionally to each other. delete delete delete The system of claim 1, wherein the terminal of the branch is networked with terminals of other branches that perform the same communication function. The system of claim 1, wherein the branch is equipped with a large multi-screen, such that real-time scenes of the branches are provided through the server. The system of claim 1, wherein the branch is equipped with a large multi-screen, and provides a screen provided from a server when performing various quizzes, games, and events such as a live talk show provided by the server. Operating a website that stores and transmits data transmitted from a branch office and provides various contents and services under the control of a server driving a chat program; By using a chat program running on the server by accessing the website to a branch that conducts business that provides products and services such as food, tea, and liquor, the offline guest terminal of the offline meeting and the offline meeting Associating an online user terminal of the online user; Transmitting data generated in the offline terminal to a server so that the terminal can be received or downloaded through the website from the terminal of the online user; Providing a server with a camera and equipment connected to the camera to transmit camera photographing data to the server as data of the offline meeting; And The branch office includes an offline branch office comprising the steps of providing the requested music through the chat room and chat room of the website through the music broker connected to the website by the customers and the online community members participating in the offline; A service method for a system that combines online communities bidirectionally. The service method of claim 8, wherein the branch office provides the music which is applied by the customers who participated offline and the online community members through chat rooms and chat rooms of the website using respective terminals. The service method of claim 8, wherein the branch office is equipped with a camera and a device connected to the camera to transmit camera photographing data, and provide the server as data of the offline meeting. delete The method of claim 8, wherein the terminal of the branch is networked with terminals of other branches that perform the same communication function. The service method of claim 8, wherein the branch is equipped with a large multi-screen so that real-time scenes of the branches are provided through the server. The method of claim 8, wherein the branch is equipped with a large multi-screen, and provides a screen provided from a server when performing various quizzes, games, and events such as live talk shows provided by the server.