KR100465780B1 - Membership Promotion System - Google Patents

Abstract

The present invention relates to a wireless survey (questionnaire) system using a mobile terminal, and more particularly, to respondents who send a questionnaire to SMS (short message service) and respond within a predetermined time to thousands or tens of thousands of mobile phones. The present invention relates to a wireless survey system of a mobile terminal which draws and provides predetermined goods. To this end, a portable terminal communication system capable of short transmission, comprising: extracting means for extracting a population satisfying a predetermined search criterion from a subject database (41) in which data about a subscriber of the portable terminal is stored; Questionnaire transmission means for transmitting questionnaire data to the mobile terminal telephone number of the population extracted by the extraction means; Receiving means for receiving response data of the respondent corresponding to the questionnaire data; Judging means for judging whether or not valid response data is received according to whether each response data received by said receiving means is received within a response time limit; Designation means for randomly drawing the winning response data and designating a winning number; And a result transmitting means for transmitting the winning data to the corresponding telephone number designated by the designating means and transmitting the drawing result data to the other respondent telephone numbers.

Description

Wireless Survey System for Mobile Devices {Membership Promotion System}

The present invention relates to a wireless survey (questionnaire) system using a handheld, and more particularly, respondents who send a questionnaire to a short message service (SMS) for thousands to tens of thousands of mobile phones and respond within a predetermined time. The present invention relates to a wireless survey system of a mobile terminal, which draws an object and provides predetermined goods.

In general, portable terminals include mobile phones, PDAs, laptops capable of wireless communication, and web pads. Such a mobile terminal not only enables two-way data communication wirelessly, but also recently, color video transmission and internet searching are possible.

In particular, the mobile phone has emerged as a necessity of life as it is almost possessed regardless of age, gender, and region, from teenagers to 60s and older.

In addition, with the development of the industry, it is necessary to identify accurate consumption trends, opinion surveys, and audience rating surveys for consumers. To this end, conventional methods such as telephone questionnaire survey, street survey, and home visit survey have been implemented. However, this conventional questionnaire method is an offline questionnaire method, which requires a lot of time and manpower, and it takes a lot of time until the results are known by statistically inputting response contents.

Therefore, this conventional survey method has a limitation that it can not respond quickly to the rapidly changing industrialization and informatization. In order to overcome this problem, a survey method through the Internet has recently been popular. A survey on a website is a form in which a user visits a specific website, reads the survey, and clicks and inputs a desired answer. The characteristic of such a system is that the results of the survey can be immediately known, but there are the following problems. In other words, the survey results are constantly changing, and because it is necessary to access a specific website, it is not only cumbersome, but also it is not reliable because the same person cannot repeatedly answer.

Accordingly, the present invention has been made to solve the above problems, the first object of the present invention is to respond to a survey through a mobile terminal possessed by a specific user layer, and to set a response deadline for respondents (or users) It is to provide a wireless survey system of a mobile terminal to promptly give up or give up the response, and to indicate the probability of winning by displaying the probability of winning together.

A second object of the present invention is to process the questionnaire data in a conventional SMS method, and a separate facility is unnecessary, and a questionnaire client can directly check the questionnaire result on his computer by displaying the questionnaire result on the Internet. To provide a wireless survey system.

An object of the present invention as described above satisfies a predetermined search criterion from a subject database 41 in which data about a subscriber of a portable terminal is stored in a portable terminal communication system capable of data communication or Internet connection by short transmission or WAP method. Extracting means for extracting a population to be; Questionnaire transmission means for transmitting questionnaire data to the mobile terminal telephone number of the population extracted by the extraction means; Receiving means for receiving response data of the respondent corresponding to the questionnaire data; Judging means for judging whether or not valid response data is received according to whether each response data received by said receiving means is received within a response time limit; Designation means for randomly drawing the winning response data and designating a winning number; And a result transmitting means for transmitting the winning data to the corresponding telephone number designated by the designating means and transmitting the drawing result data to the other respondent telephone numbers. Can be.

The questionnaire data preferably includes at least query data, example data, winning probability data, winning amount data and response time data.

In addition, the response data may more preferably include at least the respondent's selection number data and the respondent's portable terminal data.

Further, percentage calculation means for calculating a percentage for each example data based on the valid response data; And a percentage display means for displaying the percentage and questionnaire data calculated by the percentage calculation means as graphic data on the web of the Internet.

The above object of the present invention also extracts a population that satisfies a predetermined search criterion from the subject database 41, in which data about a subscriber of a mobile terminal is stored, and at least query data, example data, probability of winning data, winning amount. Preparing survey data including data and response time data (S10); Transmitting the questionnaire data to the mobile terminal phone numbers of the extracted population by an SMS method and displaying the survey data on the corresponding mobile terminal (S20); Receiving response data selected by the respondent and the telephone number corresponding to the questionnaire data (S30); Determining whether valid response data is received according to whether each received response data is received within a response time limit (S40); Randomly drawing the valid response data and assigning a winning number (S50); And transmitting the winning data to the corresponding telephone number, and transmitting the lottery result data to the other respondent telephone numbers (S60). The method may also be achieved by a wireless survey method of a mobile terminal.

Calculating a percentage of each example data based on the valid response data; And a percentage display step of displaying the questionnaire data and the calculated percentage as graphic data on the web of the Internet.

An object other than the object of the present invention as described above is a computer readable and extracting a population satisfying a predetermined search criterion from a subject database 41 in which data relating to a subscriber of a portable terminal is stored, and at least query data, Program code for designating questionnaire data including example data, probability of winning data, amount of winning data and response time data; Program code for transmitting the survey data to the mobile terminal telephone number of the extracted population by an SMS method; Program code for receiving and storing the response data and the telephone number selected by the respondent in response to the survey data; Program code for judging whether valid response data is received according to whether each received response data is received within a response time limit; Program code for randomly drawing the winning response data to designate a winning number; Program code for transmitting the winning data to the corresponding telephone number, and transmitting the drawing result data to the other respondent telephone numbers; Program code for calculating a percentage for each example data based on the valid response data; The survey data and the calculated percentage may also be achieved by a record carrier comprising program code for displaying graphical data on the web of the Internet.

Other objects, specific advantages and novel features of the present invention will become more apparent from the following detailed description and the preferred embodiments associated with the accompanying drawings.

1 is an overall hardware configuration diagram of a wireless survey system of a mobile terminal according to the present invention;

2 is a block diagram of data transmitted by SMS in a system according to the present invention;

3 is a configuration diagram of each table of the database device installed in the central server 10 in the system according to the present invention;

4 is a perspective view illustrating an example in which questionnaire data is implemented and displayed on a mobile phone according to the present invention;

5 is a flowchart illustrating a method for wireless survey of a mobile terminal according to the present invention;

6 is a window screen showing an example in which a survey result according to the present invention is graphically represented on the web of the Internet 12.

<Short Description of Main Reference Signs>

10: central server, 12: internet,

14: communication server, 16: base station,

20: cell phone, 22: mobile phone button,

30: data block 31a: query data,

31b: example data, 33: odds of winning data,

34: winning amount data, 35: deadline for response,

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall hardware configuration of a wireless survey system of a mobile terminal according to the present invention. As shown in FIG. 1, the hardware configuration of the present invention may be composed of the Internet 12, the central server 10, the communication server 14, the plurality of base stations 16, and the cellular phone 20.

The central server 10 manages and operates a website as described later in FIG. 6 via the Internet 12, and extracting means, determination means, designation means, result transmission means, percentage calculation means, percentage according to the present invention. The display means is mounted in the memory as an instruction and is executed by a CPU (not shown).

The communication server 14 is connected to a plurality of base stations 16, and various voice communication, mobile phone service operation, SMS function, questionnaire transmission means, receiving means, etc. are mounted in the memory as instructions, and the CPU (not shown) Is executed.

The base station 16 is a transmission / reception tower scattered in a predetermined manner throughout the whole country, and has a configuration capable of relaying bidirectional data communication to various wireless devices in neighboring base station cells.

The mobile phone 20 is a wireless telephone, which is capable of bidirectional data communication, and is particularly configured to transmit and receive an SMS service. In FIG. 2 of the present invention, although the mobile phone 20 is illustrated and described, the present invention is not limited thereto, and may include a PDA, a laptop capable of wireless communication, a web pad, and the like.

2 is a block diagram of data transmitted by SMS in a system according to the present invention. As shown in FIG. 2, this data block diagram is sent from the communication server 14 to the hundreds to thousands of mobile phones 20 via the base station 16.

Inside the data block 30, questionnaires TXT_1 (31), questionnaires TXT_2 (31), ..., questionnaires TXT_n (31) to which query data and example data used for questionnaires are assigned are provided. Answering phone number data 32 is provided so that a call can be automatically made when the user wants to reply.

In addition, the probability of winning data 33 represents the probability that any one person can win in this questionnaire. For example, if the questionnaire data is transmitted to 1,000 people and only the first prize is drawn, the probability of winning is 1 / 1,000, and this calculated data is defined in the data block 30 as the probability of winning data.

The winning amount 34 is the winning amount data 34 to be actually provided to one of the respondents. The winning amount (eg, 10 million won) may be automatically transferred to the designated bank account of the respondent, or, if the amount is small, it may be configured to be offset from the monthly telephone bill.

The response time 35 means a time limit for the mobile phone user to respond after receiving the survey data. That is, the mobile phone user must read the questionnaire data and transmit the number selected by the answering phone number 32 within the predetermined response time 35 (for example, 5 minutes). If the number received after the response time limit 35 is configured, the central server 10 invalidates the number.

3 is a diagram illustrating each table of the database device 40 installed in the central server 10 in the system according to the present invention. Under the database device 40, a subject DB 41, a questionnaire DB 42, a history DB 43, and a response result DB 44 are defined.

The target person DB 41 is a table in which data about subscribers of each mobile terminal is stored and can be retrieved. The name, social security number, address, mobile phone model (for example, whether SMS can be used, whether it is color, and whether the Internet can be used) Fields include data on mobile phone numbers, occupations, marital status, number of children, anniversary, home ownership, and car ownership.

The questionnaire DB 42 is a table in which a plurality of query data 31a and example data 31b to be actually used for the questionnaire are stored and retrieved. The query data 31a and example data 31b are stored in the questionnaire client. And some typical examples may be used. Examples of the query data 31a include "What is your favorite car color?", "What is your current e-mail account capacity?", "What menu do you usually use when eating out?" Did you watch the 9 o'clock news? "," What is your favorite politician? " And so on.

In addition, an example of the example data 31b may be "Yes," None "," Yes "," No "," Other "," Unknown "," Uninterested "," White "," Red ", and the like. In other words, the example data 31b may be a multiple choice expression such as a short answer type, a three branch polymorphism, a four branch polymorphism, and a five branch polymorphism.

The history DB 43 is a table for storing and retrieving data on the history of the questionnaire. The fields of the questionnaire contents, the client, the request date, the number of questionnaires, the questionnaire 51, and the request amount are defined.

The response result DB 44 is a table in which the result data from the questionnaire is stored and can be retrieved. For example, the population number 52, the number of respondents 53, and the percentage of each example data 31b are used. The field is defined.

4 is a perspective view illustrating an example in which questionnaire data according to the present invention is implemented and displayed on a mobile phone. As shown in FIG. 4, questionnaire data is displayed on the liquid crystal display of the mobile phone 20. That is, the query data 31a and the example data 31b are sequentially listed, and the winning probability 33, the winning amount 34, and the response time limit 35 are displayed.

Thus, the user of each mobile phone 20 is a short message that is transmitted and displayed in this way, if you want to select "white", press the "1" button 22, and press the "call button".

Hereinafter, an operation sequence of a wireless survey system of a mobile terminal according to the present invention having the above configuration will be described in detail with reference to the accompanying drawings. First, FIG. 5 is a flowchart illustrating a method for wireless survey of a mobile terminal according to the present invention. As shown in Fig. 5, first, a population that satisfies a predetermined search criterion is extracted from a subject database 41 in which data about a subscriber of a portable terminal is stored. For example, "10,000 unmarried men in their 30s living in Gwangju", "5,000 teenage girls living in Gyeongsang-do", and "junior high school students nationwide." Then, questionnaire data including the query data 31a, the example data 31b, the winning probability data 33, the winning amount data 34, and the response time data 35 are prepared (S10).

Then, the questionnaire data is transmitted to the extracted mobile terminal phone number by the SMS method and displayed on the corresponding mobile terminal (S20). The portable terminal telephone number is designated by searching the target DB 42.

Then, the mobile phone user reads the displayed SMS query data 31a, selects the desired example, and presses the button 22. Then, a call is automatically made to the response telephone number 32 (for example, 080-111-2222, 700-111-2222, etc.) already embedded in the survey data, and the number designated by the button (for example, "2" ") Is sent. The central server 10 receives the response data and the telephone number selected by the responder in response to the questionnaire data through the communication server 14 (S30).

Then, it is determined whether valid response data is received according to whether each received response data is received within the response time limit (S40). That is, if response data is received within 5 minutes, it is determined to be valid, and if response data is received after 5 minutes, it is determined to be invalid.

Next, randomly lottery among the response data determined to be valid is designated as one winning number (S50). In case of drawing a plurality of prizes such as second and third prizes, the step S50 may be repeated.

Then, the winning data is transmitted to the corresponding telephone number of the winning response data. The winning data includes the telephone number (or name) of the winner, the amount of the prize, the receipt guide (eg, "online remittance to your bank"), congratulatory message, and the like. In addition, among the respondents except the winner, the result data of the lottery is transmitted to each telephone number. The result data of the lottery includes a message dropped in the winning (S60).

As such, when the questionnaire and a response thereto are completed, a process of processing the response result is performed as follows. First, a percentage for each example data is calculated based on the valid response data. That is, for example, "1: white (43%)", "2: black (9%)", "3: blue (17%)", "4: silver (21)", Same as "5: other (10%)".

The calculated survey data and the calculated percentage are output as graphic data (eg, a bar graph) on a specific homepage on the Internet 12 by the central server 10 and displayed. Therefore, the questionnaire client can log in to the specific homepage and know the result of the questionnaire requested by him, and may output or download the questionnaire. 6 is a window screen showing an example in which a survey result according to the present invention is graphically represented on the web of the Internet 12.

In addition, when the questionnaire client wants to publish the questionnaire and the questionnaire results, the graphic data of the percentage may be displayed on each mobile terminal 20.

The system of the present invention can be implemented as a series of instructions that can be read and executed by a computer, which instructions can be recorded on a record carrier. Examples of such a recording medium may include a hard disk, a RAM device, a ROM device, a compact disk, a DVD, a CD-ROM, a magneto-optical disk, a floppy disk, a digital tape, a memory stick, a flash memory, and the like.

In addition, although the present invention illustrates and described cash as a prize of winning, the present invention is not limited thereto, and may be utilized by using cyber money, e money, mileage, various points, e coins, stocks, and prizes.

In addition, in the method of transmitting the survey data, when the WAP method is adopted, the survey data may be divided into about 3 to 5 page views, and graphic data and voice data may be attached and transmitted. In addition, by sending an SMS with a built-in Internet IP address, you can query whether to participate in the survey first, and when the participation command is entered, automatically connect to the built-in Internet IP address, and configure the survey data to be displayed and prepared on the corresponding Internet IP. It may be.

In the present embodiment, a time limit (for example, a response within 5 minutes) has been provided regarding the recruitment of the respondents, but the present invention is not limited thereto, but may limit the first-come-first-served basis. That is, 2,000 subscribers may send an SMS, and may indicate that the first 500 persons are the first-come-first-served basis (in this case, the probability is 1/500).

According to the wireless survey system of a mobile terminal according to the present invention as described above, respondents (or users) respond quickly or give up a response by conducting a survey through a mobile terminal possessed by a specific user layer and setting a response deadline. In addition, the probability of winning can be announced in advance by displaying the probability of winning together. Therefore, it is possible to easily extract the desired specific population, and the characteristics of the response of the questionnaire can be found very quickly.

In addition, respondents (users of mobile terminals) can take a simple questionnaire while knowing their winning probability in advance, as well as the result of the winner on the spot.

In addition, by processing the questionnaire data in the conventional SMS method, a separate facility is unnecessary, and by displaying the questionnaire results on the Internet, a questionnaire client can check the questionnaire results directly on his or her computer, thereby enabling a large and precise survey. .

Although the present invention has been described in connection with the above-mentioned preferred embodiments, it is possible to make various modifications or variations without departing from the spirit and scope of the invention. Accordingly, the appended claims will cover such modifications and variations as fall within the spirit of the invention.

Claims (7)

In a portable terminal communication system capable of data communication or Internet connection by short transmission or WAP method, Extracting means for extracting a population satisfying a predetermined search criterion from a subject database 41 in which data relating to a subscriber of the portable terminal is stored; Questionnaire transmission means for transmitting questionnaire data to the mobile terminal telephone number of the population extracted by the extraction means; Receiving means for receiving response data of the respondent corresponding to the questionnaire data; Judging means for judging whether or not valid response data is received according to whether each response data received by said receiving means is received within a response time limit; Designation means for randomly drawing the winning response data and designating a winning number; A result transmitting means for transmitting the winning data to the corresponding telephone number designated by the designating means and transmitting the drawing result data to the other respondent telephone numbers; Percentage calculation means for calculating a percentage for each example data based on the valid response data; And And a percentage display means for displaying the percentage and questionnaire data calculated by the percentage calculation means as graphic data on the web of the Internet. The survey data includes at least query data, example data, odds of winning data, winning amount data and response time data, And the response data includes at least respondent selection number data and respondent portable terminal data. delete delete delete A questionnaire extracting a population that satisfies a predetermined search criterion from the subject database 41 in which data about a subscriber of the mobile terminal is stored, and includes a questionnaire including at least query data, example data, probability of winning data, amount of winning data, and response time data. Preparing data (S10); Transmitting the questionnaire data to the mobile terminal phone numbers of the extracted population by an SMS method and displaying the survey data on the corresponding mobile terminal (S20); Receiving response data selected by the respondent and the telephone number corresponding to the questionnaire data (S30); Determining whether valid response data is received according to whether each received response data is received within a response time limit (S40); Randomly drawing the valid response data and assigning a winning number (S50); Transmitting the winning data to the corresponding telephone number, and transmitting the result data to the other respondent telephone numbers (S60); Calculating a percentage for each example data based on the valid response data; And And a percentage display step of displaying the survey data and the calculated percentage as graphic data on the web of the Internet. delete delete