KR100454201B1 - Advertisement system and method for using cyber space - Google Patents

Abstract

The present invention relates to an advertisement system and an advertisement method using advertisement components of cyber space, and to an advertisement system and advertisement method using advertisement components of cyber space that advertises through chat and its advertisement components in cyber home or cyber city. Advertisement naturally through the advertising components are characterized by maximizing the advertising effect.

Description

Advertisement system and method for using cyber space

The present invention relates to an advertising system and advertising method using the advertising composition of the cyber space, and more particularly, the advertising system and advertising method using the advertising composition of cyber space advertising through the chat and its advertising components in the cyber home or cyber city. It is about.

Conventional advertising method using a chat inserts the corporate advertisement and / or corporate banner advertisement in a specific part or background other than the input window that the communication is made in the chat window output to the initial screen of the chat participants, and when viewing the advertisement when chatting It is characterized by paying a predetermined advertising fee to the participants viewed. However, the conventional advertising method using the chat has a problem that the advertising effect is lowered because the chatter passively read the existing background advertising or banner advertising.

In addition, the advertisement method using a conventional cyber city (virtual space) is characterized by listing the stores in the cyber city as a department store type, and to purchase goods displayed in the stores. However, the conventional advertising method using the cyber city has a problem in that the advertising effect is lowered because only the products or logos displayed on the stores of the cyber city are simply viewed.

In order to solve this problem, an object of the present invention is to advertise the cyber space by using the advertising components attached to the cyber space to invite the visitors connected to the Internet network or to move around the cyber space to configure the cyber space It is to provide an advertising system and advertising method using the advertising composition of the cyber space advertising naturally using the components.

Still another object of the present invention is to provide an advertisement system and advertisement method using an advertisement composition of cyber space that maximizes the advertisement effect and promotes advertisement participation by compensating for advertisement viewing.

1 is a block diagram of an embodiment of an advertising system using the advertising configuration of cyber space according to the present invention.

Figure 2 is a flow diagram of a first embodiment of an advertising method using the advertising configuration of cyber space according to the present invention

Figure 3 is a flow chart of a second embodiment of the advertising method using the advertising configuration of cyber space according to the present invention

* Explanation of drawing symbols

12: Client PC 14: Server

16: Internet Network 18: Member Information DB

20: Chat DB 22: Cyber City DB

24: operating engine 26: login DB

28: Character DB 30: Cyber Home DB

32: cumulative time DB 34: accessor DB

36: chat content DB 40, 62: login step

42, 78: Invitation stage 44: Cyber home entry stage

46: chat step 48, 68, 58, 76: ad exposure step

50, 70: cumulative time storage step 52, 72: cyber money accumulation step

54: Change Steps 56, 74: Pet Growth / Management Steps

64: cyber city entry step 66: first chat step

80: second chat step

In order to achieve the above object, the present invention provides an advertisement system using a cyber space advertisement including a terminal, a server, and an open network connecting the terminal and the server, the server is a member information DB, chat DB, and having an operating engine, the member information DB is a login DB that stores the basic information of the member, a character DB that stores the character status and appearance of the member, and basic information of the cyber home managed by the member And a cyber home DB storing an advertisement attached cyber home advertisement structure, wherein the chat DB includes a visitor DB for storing IDs of other members connected to the open network, and a chat contents DB for storing chat contents when chatting. The operating engine includes a list of members stored in the accessor DB, and the member connected to the server searches and checks the list of members included in the list. Invite the members, invite the invited members and the invited members to chat from the character DB of the invited member to the character and the characters of the invited members to enter the cyber home, and chat content in the chat content DB And an advertisement system of a cyber space, wherein the advertisement structure of the cyber home to which the advertisement is attached is exposed to the members.

In another aspect, the present invention is the advertisement system using the advertisement of the cyber home including a terminal (client PC), a server, and an open network (Internet network) connecting the terminal and the server, the server is a member information DB and , A chat DB, a cyber city DB, and an operation engine, wherein the member information DB has a login DB storing basic information of a member, and a character DB storing character status and appearance of the member. City DB stores information on the main square, stores, shopping malls, hospitals, hotels, schools, local governments and roads, including the advertisement components with advertisements, and manager characters of the stores, shopping malls and hospitals. The chat DB stores a chat content when chatting between a member connected to the server and a manager character of a shop, shopping mall, hospital, etc. of the cyber city. And a DB, wherein the operating engine allows the member to enter the cyber city and chat with the manager character of the cyber city, and store the chat contents between the character of the member and the cyber city manager at the chat content DB. And an advertisement system of the cyber space, wherein the advertisement structure of the cyber city to which the advertisement is attached is exposed to the members.

In another aspect, the present invention provides a login step in which a member of a server logs in to the server, an invitation step of inviting the visitor by checking and confirming a visitor connected to the open network by the logged-in member, The server is a cyber home entry step of bringing the character of the member and the accessor stored in the DB of the server to enter the member and the character of the accessor into the cyber home of the member, the character of the member and the accessor is cyber In the advertising method using the advertising structure of the cyber space having a chat step of chatting in the home, and the advertising step of the member and the accessor of the chat step is exposed to the advertisement attached to the advertising structure of the cyber home. It is about.

In another aspect, the present invention provides a login step for a member of a server to log in to the server, and a cyber city entry step for the member to access his or her character stored in the member DB and enter the cyber city stored in the cyber city DB, and the member. The advertisement exposure step is exposed to advertisements attached to the advertisement composition of the cyber city while the user walks through the cyber city, and the members enter the shops, shopping malls, hospitals, etc. of the cyber city, and the managers of the stores, shopping malls, hospitals, etc. The present invention relates to an advertisement method using an advertisement composition of a cyber space having a chat phase chatting with a character.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Example 1

Referring to FIG. 1, the advertisement system 10 using the advertisement structure of the cyber space according to the present invention is connected to the client PC 12, the server 14, and the Internet connecting the client PC 12 and the server 14. Has a net 16.

The server 14 has a member information DB 18, a chat DB 20, a cyber city DB 22, and an operation engine 24.

The member information DB 18 includes a login DB 26 storing basic member information, a character DB 28 storing member status and appearance, and basic information and advertisements of cyber homes managed by the member. Cyber home DB (30) that stores the cyber home advertising component attached to the cumulative time DB for storing the time the member is exposed to the advertisement attached to the advertising structure of cyber space, for example, cyber home or cyber city ( 32) and a pet DB 33 that stores the appearance and state of the current or modified pets. The character DB 28 may further store the state and appearance of the modified character. The state and appearance of the modified character is used to represent the member's character change according to the actions they take in the cyber home or cyber city.

The cyber home may be the entire cyber home, or may be a living room that is part of the cyber home or a member's own room. The advertisement structure of the cyber home may be, for example, a refrigerator, a fan, and an air conditioner, which are branded with a logo of a specific company. In addition, the advertisement structure of the cyber home may be a logo, trade name, trademarked coffee, beer, beverage, etc. of a specific company provided to the customer. The present specification has been described with some examples, but it is readily apparent to those skilled in the art that the advertisement structure of the cyber home to which the advertisement is attached is not limited.

Cyber City is made up of main plazas, stores, shopping malls, hospitals, hotels, schools, municipalities and roads, including advertisements with advertisements. The components of the cyber city may be added or deleted.

Each of the components of the cyber city is composed of advertisement constructs suitable for constructing each component, similar to the advertisement construct of the cyber home. For example, a cyber hamburger shop is made up of various hamburger menus and tables, various hamburgers and employees.

The chat DB 20 has a visitor DB 34 which stores IDs of other members connected to the Internet network, and a chat contents DB 36 which stores chat contents when chatting. In addition, the chat contents DB 36 stores chat contents when chatting between a member connected to the server 14 and a manager character such as a shop, a shopping mall, a hospital in a cyber city, and the like.

The operation engine 24 allows a member who accesses the list of members stored in the accessor DB 34 to check the server 14 and invite members included in the list. In addition, the operating engine 24 allows the characters and invited members of the characters from the character DB 28 of the invited members and invited members to enter the cyber home or cyber city to chat. The operation engine 24 stores the chat contents in the chat contents DB 36, and exposes the advertisement components of the cyber home to which the advertisements are attached to members.

In another aspect, the operating engine 24 allows members to enter the cyber city and chat with the manager character of the cyber city. In addition, the operation engine 24 stores the chat contents between the member's character and the cyber city manager in the chat contents DB 36, and exposes the advertisement composition of the cyber city to which the advertisement is attached to the members.

In addition, the operation engine 24 stores the time members are exposed to the advertisement in the cumulative time DB 32, and converts the cumulative time into cyber money.

In addition, the operating engine 24 is a member's character is exposed to the advertisements of the cyber home DB 30 or Cyber City DB 22 to store the character's appearance or state in the character DB 28 as a result of the action taken by the character. Allows you to change the state and appearance of the character. For example, if a member's character purchases clothes at a clothing store in Cyber City, the member may deliver the purchased clothes to the cyber home, and the operation engine 24 may store the clothes purchased in the cyber home DB 30. Afterwards, when entering the cyber home, the purchased clothes are placed in the cyber home. If the member's character wears the purchased clothes, the member's character is changed to the one wearing the purchased clothes.

In addition, the operating engine 24 may allow the member to use the advertisement of the cyber home or cyber city to the pet to grow / manage the pet.

Example 2

1 and 2, an embodiment of an advertisement method 38 using an advertisement structure of a cyber home according to the present invention will be described.

First, the member of the server 14 enters an ID and a password (password) to log in (enter) the server 14 (40). The logged in member retrieves the displayed visitor from the visitor DB 34 storing another visitor connected to the Internet network and invites one or more of the visitors (42). When the visitor meets the maximum, the server 14 retrieves the characters of the member and the visitor (visitor) stored in the character DB 28 of the server. After the call, the member and the accessor's characters are entered into the member's cyber home (44).

The member and the character of the accessor chat with each other in the cyber home (46). During the chat, the member provides the advertisement structure of the cyber home to which the advertisement is attached to the cyber home to the visitor, thereby exposing the advertisement to the advertisement structure of the cyber home (48).

The operation engine 14 of the server 14 stores the time at which the member's characters are exposed to advertisements attached to the advertisement structure of the cyber home in the accumulated time DB 32 of the server 14 (50). According to the cumulative time, each member's cyber money is accumulated / accumulated (52).

As a result of the action taken by the member or visitor's character during the chat, the appearance or state of the member or visitor's character and the configuration of the cyber home are changed (54). For example, when a member's character provides a visitor with a beer of a specific company stored in the cyber home DB 30, the operating engine 24 of the server 14 is stored in the character DB 28 or synthesized. Shows the visitor's drunkenness by bringing a character, eg, a visitor's character into the cyber home. In another example, when the character of the member asks the visitor to present the clothes of the character stored in the cyber home DB 30 to the visitor, the character of the visitor is changed to the clothes to which the advertisement of the specific company is attached.

The member retrieves the character of the pet owned by the member from the pet DB 33 and grows / manages the pet using the advertisement structure of the cyber home or cyber city (56). At this time, an advertisement is attached to the advertisement structure and members are exposed to the advertisement (58). The server 14 converts the accumulated time of the character of the pet exposed to the advertisements into the cyber money of the member (50).

Example 3

1 and 3, another embodiment of an advertisement method 60 using an advertisement structure of a cyber home according to the present invention will be described. The same content as in Example 2 is omitted.

First, the member of the server 14 enters an ID and a password (password) to log in (enter) the server 14 (62). The member calls his character stored in the member information DB 18 and enters the cyber city stored in the cyber city DB 22 (64). Members travel around the cyber city and enter stores, shopping malls, hospitals, and the like, and chat with manager characters such as shops, shopping malls, and hospitals (66).

During the chat, the member provides the advertisement composition of the cyber city to which the advertisement is attached in the shop of his cyber city, so that the member is exposed to the advertisement attached to the advertisement composition of the cyber city (68). The operation engine 14 of the server 14 stores the time at which the member's character is exposed to advertisements attached to the advertisement structure of the cyber city in the accumulated time DB 32 of the server 14 (70). According to the accumulated time, each member's cyber money is accumulated / accumulated (72).

As a result of the action taken by the member's character during the chat, the appearance and state of the member's character and the configuration of the cyber home are changed (54). For example, if a member's character purchases clothes at a clothing store in Cyber City, the member may deliver the purchased clothes to the cyber home, and the operation engine 24 may locate the clothes purchased in the cyber home DB 30. When the member re-enters the cyber home afterwards, the purchased clothes are placed in the cyber home. If the member's character wears the purchased clothes at the store, the member's character is changed to the one wearing the purchased clothes.

The member retrieves the character of the pet owned by the member from the pet DB 33 and grows / manages the pet using the advertisement structure of the cyber city (74). At this time, an advertisement is attached to the advertisement structure and members are exposed to the advertisement (76). The server 14 converts the accumulated time of the character of the pet exposed to the advertisements into the cyber money of the member (70, 72).

In addition, in the advertisement method 60 using the advertisement structure of the cyber city according to the present invention, members may search and invite IDs of other members connected to the Internet network 14 (78). This invitation can be made at any stage. The characters of the invited members enter the cyber city and participate in the chat (80).

The present invention has been described above by way of examples, but the present invention is not limited thereto.

Although the member used the client PC 12 to access the server 14, a terminal such as a telephone, a PDA, an Internet phone, an Internet TV, or an IMT2000 may be used.

Although the Internet network is used to interconnect the server 14 and the client PC (terminal), a bidirectional network such as a telephone communication network or a network in which the Internet network and the telephone communication network are combined may be used.

When a member, visitor, or pet's character uses advertising spaces in cyberspace, visual or sensational text may appear in the cyberspace or in the chat space of the cyber city. For example, when a member provides a beer of a specific company to a visitor who visits a cyber home, a specific advertising copy, a specific image, or a specific sound of the beer company may occur.

Cyber City can hold an event event, and the cyber money can be accumulated according to the participants, event details, event participation time, etc. because members, visitors, and pet characters participate in the event.

The cyber city DB 22 may further have a pet trading market. In the pet trading market, members can buy and sell pets they have grown and managed. In addition, if the pet matures to a certain degree, the operator of the server 12 may be able to retrieve the pet and pay a certain cyber money to the member who is the owner of the pet. The operator of the server 12 may buy and sell pets between members without collecting the pets.

As described above, the advertisement system and advertising method using the advertising composition of the cyber space according to the present invention is connected to the cyber space by inviting the accessor connected to the Internet or the cyber space to advertise to configure the cyber space attached The use of advertisement constructs has the effect of naturally advertizing using advertisement constructs in cyberspace.

Advertising system and advertising method using the advertising composition of the cyber space according to the present invention has the effect of maximizing the advertising effect, and can promote the participation in advertising by compensating for the advertisement.

Claims (12)

In an advertising system comprising a terminal, a server, and an open network connecting the terminal and the server, The server has a member information DB, a chat DB, an operation engine, The member information DB is A login DB storing basic information of the member; A character DB which stores the character state and state of the member and the modified state and state of the character; And a cyber home DB for storing the basic information of the cyber home managed by the member and the information of the cyber home goods to which the advertisement is attached. The chat DB is A visitor DB for storing IDs of other members connected to the open network; Has a chat content DB that stores chat content when chatting; The operation engine causes the character to expose advertisements attached to a plurality of products of the cyber home sold and used in the cyber home, and the character is exposed to the advertisement and the character according to the result of the action taken by the character. Advertising system using the advertising composition of the cyber space, characterized in that to change the appearance and state of the character stored in the character DB of the modified state and state. In an advertising system comprising a terminal, a server, and an open network connecting the terminal and the server, The server has a member information DB, a chat DB, a cyber city DB, an operation engine, The member information DB is A login DB storing basic information of the member; And a character DB that stores the character state and appearance of the member and the modified state and appearance of the character. The cyber city DB includes information on the main plaza, shops, shopping malls, hospitals, hotels, schools, local governments and roads, including cyber home goods with advertisements, and manager characters such as shops, shopping malls, and hospitals. Is stored, The chat DB is It has a chat content DB that stores the chat content when chatting between the member connected to the server and the manager character of the shop, shopping mall, hospital, etc. of the cyber city, The operating engine causes the character to expose a plurality of products of the cyber city that are sold and used in the cyber city, and the character is exposed to the advertisement and the state or state of the character as a result of the action taken by the character. Advertising system using the advertising composition of the cyber space, characterized in that to change the state and appearance of the character stored in the character DB. The method according to claim 1 or 2, The log-in DB further has a cumulative time DB for storing the time the member is exposed to the advertisement of the cyber home or the cyber city, The operating engine stores the time that the character is exposed to the advertisement in the cumulative time DB, and converts the cumulative time into a cyber money advertising system using the advertising composition of the cyber space. delete The method according to claim 1 or 2, The cyber home DB or cyber city DB further has a pet DB that stores the appearance and state of the current or modified pets, The operation engine is an advertisement system using the advertisement structure of the cyber space, characterized in that the member to use the product of the cyber home or cyber city to grow the pet. The method of claim 2, The chat DB further has an accessor DB that stores an ID of another member connected to the open network, The operation engine checks the list of the members stored in the accessor DB on the server, and checks the member to invite the members included in the list, and joins the character of the invited member into the cyber city to join the chat. And storing the chat contents in the chat contents DB. In the advertising method using a system comprising a terminal, a server, and an open network connecting the terminal and the server, A login step of recalling information on the character of the member stored in the server when the member logs in to the server using the terminal; A cyber home entry step of allowing the character of the member to enter the cyber home of the member; A chat step of allowing a plurality of member characters connected to the server to chat within the cyber home; An advertisement exposure step in which the character of the member is exposed to advertisements attached to a plurality of products sold and used in the cyber home during the chatting step; And changing the appearance or state of the character or the configuration of the cyber home according to a result of the action taken by the character being exposed to the advertisement. In the advertising method using a system comprising a terminal, a server, and an open network connecting the terminal and the server, A login step of recalling information on the character of the member stored in the server when the member logs in to the server using the terminal; A cyber city entry step of allowing the character of the member to enter the cyber city; An advertisement exposure step in which the character of the member moves around the cyber city and is exposed to advertisements attached to a plurality of products sold and used in the cyber city; A change step of causing the character to change the appearance or state of the character or the configuration of the cyber city according to the result of the action taken by being exposed to the advertisement; And a chat step in which the member's character enters a shop, a shopping mall, a hospital, etc. of the cyber city, and chats with a manager character of the shop, a shopping mall, a hospital, and the like. The method according to claim 7 or 8, A cumulative time storing step of storing the time that the member's character is exposed to the advertisement; The cyber money earning step of converting the accumulated time into the cyber money of the member and storing; The advertising method using the advertising composition of the cyber space. delete The method according to claim 7 or 8, A pet exchange step of calling a character of a pet existing in the cyber home or cyber city and interacting with the character of the member; A pet advertisement exposure step of allowing the character of the pet to be exposed to advertisements attached to a plurality of products of the cyber home or cyber city; The cyber money earning step of converting and storing the cumulative time the pet's character is exposed to the advertisement in the advertisement exposure step in the cyber money of the member in the advertisement exposure step. delete