KR100392488B1 - personalized information providing system implemented on web-site for analyzing one's investment state and helping investment planning, and method for providing that information - Google Patents

Abstract

An information providing system for providing personalized investment information comprising a server computer that communicates with each of a plurality of customer computers connected via the Internet, the information providing system comprising: a customer from a customer connected via a web browser; Receiving unit for receiving the currently invested customer product data and questionnaire data; A first memory for storing product information including a current return rate for each product and a mean return rate for a predetermined period based on the present, for a predetermined reference index and a commercial investment product; A product performance evaluation index calculator for calculating a performance evaluation index of each investment product based on the risk and return data of each investment product obtained from the product information data stored in the first memory; and the risk of each investment product. And a second memory for storing yield data and a performance evaluation index for each product; and extracting a performance evaluation index of the customer product input from the receiving unit from the second memory and comparing the result with a return rate of a predetermined representative product. Commodity performance index decision making; And analyzing the propensity of the customer based on the risk and return data of the investment product stored in the second memory and the received questionnaire data to calculate the investment risk level and target return data of the product allowed by the customer and based on the A customer performance index calculation unit for calculating a performance evaluation index; A search unit which searches the second memory and extracts at least one investment product having a product performance evaluation index which minimizes a gap with the calculated performance evaluation index of the customer; A transmitter for transmitting the extracted product information of the extracted product to a user computer through the Internet as personalized investment information of a customer; Characterized in that comprises a.

Description

Personalized information providing system implemented on web-site for analyzing one's investment state and helping investment planning, and method for providing that information}

The present invention relates to an information providing system for providing information to an individual on the Internet and a method of providing the same, and more specifically, to evaluate the current investment status of the customer by analyzing the characteristics of the customer and the investment status and the characteristics of the investment products on the market. The present invention relates to an information providing system and a method of providing the same, which provide information and further provide information on constructing a new investment portfolio that can maximize profits.

In planning a customer's investment portfolio, a systematic analysis of the client's current portfolio composition is required. However, most investment companies and investment counseling agencies rely on this experience and the judgment of the current investment state based on the general experience and general sense. It was not possible to objectively prepare for their own performance and their consequent weakness in constructing portfolios as a means of problem solving.

In addition, among the investment products, the indirect products were classified into equity, bond, freestyle, etc., and customers could select management assets accordingly.

However, these products did not have a systematic system for constructing a scientific portfolio and analyzing the investment products or the current state of customers, and all the responsibility depended on the rough experience of the customer or investment consultant.

In recent years, investment trust companies have introduced customer management systems to guide their clients to maximize their profits according to customer size, such as investment size, age, and occupation.

However, this system is also a closed system that only targets its customers, so it is impossible to collect data for various users, and it is simply a rough guide to the portfolio type without comprehensive and individual analysis of various commercial products. It does not provide enough investment information.

The present invention is to overcome this problem of the prior art, implemented on the website to target a wide range of members and based on a systematic analysis of the database of various types of commercial investment products to check the current investment status of customers, The purpose of this study is to provide information providing system and method for providing information about optimized investment portfolio through simulation by analyzing the propensity of customer and requirements from customers.

Figure 1 schematically shows the external configuration of the present invention.

2 is a block diagram showing the configuration of an information providing system according to an embodiment of the present invention.

3 is a flowchart illustrating an information providing method according to an embodiment of the present invention.

4 is a flowchart illustrating an optimal investment product selection algorithm according to an embodiment of the present invention.

5 is one embodiment of the questionnaire output that can be used for analysis of the propensity of the customer of the present invention.

FIG. 6 is a diagram illustrating an example of assigning a disposition analysis and a risk level from a survey result of a customer.

7A illustrates a portion of a table structure of a commercial investment product database.

Figure 7B illustrates a portion of an embodiment of a table structure that is processed from the basic database of Figure 7A and utilized in the investment product database of the present invention.

<Description of Symbols for Major Parts of Drawings>

1: Application Server 2: Backup Server

3: database server 4: database

5: administrator terminal 6: client computer

21: receiver 22: first memory

23: product performance evaluation index calculation unit 24: second memory

25: customer performance evaluation index calculation unit 26: search unit

27: selector 28: transmitter

29: Product performance index judgment 29: Rank determination unit

The configuration of the information providing system of the present invention for achieving the above object is:

An information providing system for providing personalized investment information comprising a server computer which communicates with each of a plurality of customer computers connected via the Internet, the server computer comprising:

A receiving unit for receiving customer product data and questionnaire data currently invested by the customer from a customer connected through a web browser;

A first memory for storing product information including a current return rate for each product and a mean return rate for a predetermined period based on the present, for a predetermined reference index and a commercial investment product;

A product performance evaluation index calculation unit configured to calculate a performance evaluation index of each investment product based on risk and return data of each investment product obtained from the product information data stored in the first memory; and

A second memory for storing risk and return data of each investment product and a performance evaluation index for each product; and

A product performance index determination unit which extracts a performance evaluation index of the customer product input from the receiving unit from the second memory and compares it with a return rate of a predetermined representative product to make a provisional judgment; And

Based on the risk and return data of the investment product stored in the second memory and the received questionnaire data, the customer's disposition is analyzed to calculate the investment risk level and target return data of the product allowed by the customer, and based on the result of the customer's performance A customer performance evaluation index calculation unit for calculating an evaluation index;

A search unit which searches the second memory and extracts at least one investment product having a product performance evaluation index which minimizes a gap with the calculated performance evaluation index of the customer;

A transmitter for transmitting the extracted product information of the extracted product to a user computer through the Internet as personalized investment information of a customer;

Characterized in that comprises a.

In addition, the information providing system of the present invention the product performance evaluation index calculation unit:

A benchmark calculation unit configured to calculate a benchmark return rate according to the characteristics of the customer product based on a predetermined reference index extracted from the data stored in the first memory and the return rate of the representative product;

A risk calculation unit configured to calculate a risk of the customer product based on a return rate of the customer product extracted from the data stored in the first memory and a benchmark return rate calculated by the benchmark calculation unit;

An evaluation index calculation unit configured to calculate a performance evaluation index for a return rate of a customer product based on the benchmark return rate and the risk data calculated by the risk calculation unit;

It may be characterized by including a.

In addition, the information providing system of the present invention the customer performance evaluation index calculation unit:

A risk calculator for analyzing a survey to calculate a risk and calculating a risk of a customer by matching the risk value with risk data of an investment product stored in the second memory;

A target rate yield calculation unit for analyzing a rate of return data of the investment product stored in the survey and the second memory to obtain a target rate of return of the customer;

An evaluation index calculation unit for obtaining a target performance evaluation index of the customer based on the risk value of the customer, the target rate of return and the rate of return of the representative product;

It may be characterized by including a.

An information providing method for providing asset distribution information of a customer of the present invention for achieving the above object includes a server computer communicating with each of a plurality of customer computers connected through the Internet and a database accessed by the server computer. In an information providing method for providing personalized investment information executed in a system configured, the information providing method includes:

An input step of receiving customer product data currently invested by the customer through a web browser; and

The performance evaluation index of the customer product is calculated based on a predetermined reference index from the product data of the market investment product stored in the first memory of the database and the risk and return data of the customer product obtained from the return data of the predetermined representative product and the customer product. Calculating; and

Making a provisional judgment by comparing the performance evaluation index with a yield of a predetermined representative product; And

Transmitting the detailed product information to the user's computer through the Internet when the result of the evaluation evaluation of the determination unit for the customer product is "a";

Receiving questionnaire data from a customer connected through a web browser; and

For each investment product obtained from these commodity information data by accessing a first memory storing product information including a current return rate and a mean return rate for a predetermined period based on the present, for a predetermined reference index and a marketable investment product. Calculating a product performance evaluation index of each investment product based on risk and return data; and

Storing risk and return data and a performance evaluation index of each investment product in a second memory for each product; and

Based on the risk and return data of the investment product stored in the second memory and the received questionnaire data, the customer's disposition is analyzed to calculate the investment risk level and target return data of the product allowed by the customer, and based on the result of the customer's performance Calculating an evaluation index;

Searching the second memory and extracting at least one investment product having a product performance evaluation index which minimizes a gap with the calculated performance evaluation index of the customer;

Transmitting product information of the extracted product to a user computer via the Internet as asset allocation information of a customer;

Characterized in that comprises a.

In addition, the information providing method of the present invention comprises the steps of calculating the product performance evaluation index:

Calculating a benchmark return rate according to the characteristics of each investment product based on a predetermined reference index and a return rate of the representative product extracted from the data stored in the first memory;

Calculating a risk of each investment product based on a return rate of each investment product extracted from data stored in the first memory and a benchmark return rate calculated by the benchmark calculation unit;

Calculating a performance evaluation index for the return rate of each investment product based on the benchmark return rate and the risk data calculated by the risk calculation unit;

It may be characterized by including a.

In addition, the information providing method of the present invention comprises the steps of calculating the customer performance evaluation index:

Analyzing the survey to calculate a risk and calculating the risk of the customer by matching the risk value with the risk data of the investment product stored in the second memory;

Calculating a target return rate of the customer by analyzing return data of the investment product stored in the survey and the second memory;

Calculating a target performance evaluation index of the customer based on the risk value, the target rate of return of the customer, and the rate of return of the representative product;

It may be characterized by including a.

In addition, in the information providing method of the present invention, if the result of the determination of whether the performance evaluation index is 'negative', the number of returns of the corresponding customer product is compared with the average rank of the previous month and the additional number is determined according to the result. It may be characterized in that it further comprises a determining step.

In addition, the information providing method of the present invention may further comprise the step of inducing a purchase by linking the investment company of the investment product finally selected by the customer.

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the same.

1 schematically shows the external configuration of the present invention.

The service provider side equipment is composed of a plurality of servers (1, 2, 3) and a database (4). Among them, the server may include an application server 1, a backup server 2, and various database servers 3, which are managed through a plurality of or one administrator terminal 5. Of these, the main program for the service is loaded in the application server 1, and is identified on the Internet by a domain name and can be accessed from the client computer 6. As is well known, these servers 1, 2, 3 are connected to line equipment 7 such as a router and may go through firewall equipment for security before being connected to the Internet.

FIG. 2 is a block diagram showing a detailed configuration of a system according to an embodiment of the present invention, in which the application server 1 accesses a database 4.

In the drawing, the memory is divided into the first memory 22 and the second memory 24, but physically, they may be separate databases contained in one memory device or may be stored in separate memory devices.

3 is a flowchart illustrating an information providing method according to an embodiment of the present invention performed in the above system.

A customer using a web browser on the client computer 6 enters a URL to connect to the application server 1. At this time, the application server provides an input menu to the customer in an appropriate graphic environment to input detailed information of the investment product the customer is currently investing, and this data is input to the input unit 21 in FIG. These product inputs can be extended to identify the customer's current investment portfolio by iterating over all current investment products held by the customer.

Next, a performance evaluation index is calculated for each customer product entered. In practice, all the configurations of the performance evaluation index calculator 23 actually exist as a set of instructions in the CPU. In this case, the risk is calculated using the difference between the actual return of the customer's product, for example, the previous day or the previous month's return, based on the benchmark return, which is the rate of return normally required for the customer's product. From the return and risk data, the performance index is calculated for each customer product. In the system according to an embodiment of the present invention, such a performance evaluation index is calculated and stored in the second memory 24 at regular intervals, for example, every day, not only for customer products but for all investment products on the market. The detailed calculation algorithm of this performance evaluation index will be described later in detail.

If the calculated performance appraisal index is equal to or higher than the government bond yield corresponding to the representative product, the customer product is judged 'a'. Otherwise, the average rank of the month prior to the customer's product is compared with the current rank. This rank means the order number of the customer's products, that is, the return rank, when the same kind of investment products are arranged in the order of the returns. If the previous month's average rank is higher than the current rank, it is a reason to consider the result of the judgment from the performance appraisal index, so it turns to the 'a' judgment. Here, the simple comparison is taken as an example, but the result of the comparison can be corrected by comparing the difference value with a predetermined reference value according to the type or nature of the customer product or by taking into account the previous return performance of the customer product using various functions. .

Prior to this determination step, if this customer product is a product which is not long from the setting date, that is, the initial start date, it can be determined unconditionally.

The provisional determination step 31 is repeatedly performed for all customer products input by the customer, and the results may be collectively output in a table or a list.

The application server then enters the data by providing a questionnaire to the customer in an appropriate graphical environment (step 31). 5 shows an example of a questionnaire of such a questionnaire.

These surveys are designed to determine the customer's propensity to invest and, among other things, to measure the degree of risk taking, or risk, of investment risk. In the customer performance evaluation index calculation unit 25 of FIG. 2, the risk calculation unit 251 performs a customer risk rating 322 calculation step in the customer propensity analysis 32 of FIG. 3.

This risk level may be assigned directly by the customer, but in this case it is only temporarily reflected as a temporary value and it is desirable not to directly affect the value determined by the survey. The same is true for target returns. Steps 321 and 322 and 324 and 323 and 325 illustrate this process.

Individual investment tendency items related to such risk calculations are scored by surveys based on the gender, age, property, and personality data of the customer. For example, an attitude score on the customer's risk can be calculated by the following equation. Can be.

Attitude Score on Customer's Risk =

S (investment propensity) + S (attitude towards future risk) + S (attitude towards current risk) + S (income propensity) + S (future funding plan) + S (dependency) + S (saving propensity)

Here, S () means a score for each item.

6A shows an example of score allocation for this propensity analysis.

The aggregated attitude scores may be divided according to a predetermined threshold according to a statistical result and divided into a predetermined number of grades. Fig. 6B shows an example of such a grade conversion, in which the number of grades is selected as seven.

In order to compare this customer's risk rating with the product's risk value, it must be converted into the same dimension. Since the risk in the commodity mainly represents the variation in the rate of return, the standard deviation of the rate of return will be taken as an example of the risk value, and in this case, the conversion of the risk value of the customer will be described.

This conversion sorts all investments on the market according to the magnitude of the risk value, ranks them in the same number as the customer's risk rating, then obtains the average risk value for each graded group and assigns them to the group. Adopt a customer acceptable risk value of the corresponding risk class. Examples of risk values for investment products are described in detail later.

The target rate of return is the customer's expectation, so you can use the value you enter directly, but you can make some modifications to the survey results to reflect your potential satisfaction.

When the target return rate and the allowable risk value are obtained, the customer target performance index is calculated from these values and the benchmark return rate, that is, the return rate of the representative product. A representative product is a product that can be set as an object of return on investment with the lowest rate of return expected by the customer, for example, KTB product. An example of an algorithm for obtaining such a target performance evaluation index can be expressed by the following equation.

… Formula (1)

The above formula divides the target return from the benchmark return corresponding to the reference value by the risk value, which is the standard deviation concept, and normalizes the difference to the risk.

Apart from the process of calculating the customer's target performance index, the target performance index for commercial investment products is obtained (step 34). The calculation process may be performed in the product performance evaluation index calculation unit 23 at regular intervals, for example, once a day and stored in the second memory 24. This will be described in detail below.

All the configurations of the product performance evaluation index calculation unit 23 actually exist as a set of instructions in the CPU in most cases. In this case, the risk is calculated using the difference between the actual return of the customer's product, for example, the previous day or the previous month's return, based on the benchmark return, which is the rate of return normally required for the customer's product. From the return and risk data, the performance index is calculated for each customer product.

In more detail, first, the benchmark yield of each commodity is calculated using the stock index and the government bond yield, which is a representative commodity, as in the following example. For example, in the case of the fund, KTB yield was adopted as the yield of the representative product in the sense of the customer's minimum expected return. In addition, although KOSPI200 was selected as the stock index in the formula, it can be variously selected according to the type of customer product.

Benchmark Return = KOSPI 200 × W + Treasury yield × (1-W)… Formula (2)

Where W is appropriately selected in the range of 0 to 1 according to the type of the product, one specific embodiment thereof is as follows.

Growth-type products: KOSPI 200 × 0.7 + Treasury yield × 0.3

Stability long product: KOSPI200 × 0.3 + Treasury yield × 0.7

Stable products: KOSPI200 × 0.0 + Treasury yield × 1.0

The risk is then calculated using the benchmark return for each product and the return for that product. Risk is the mean of the variation over the baseline rate of return, for example:

… Formula (3)

Based on this risk value and the return on the product, a performance appraisal index is calculated. One embodiment of this calculation method is represented by the following equation.

… Formula (4)

Where the denominator represents the rate of return of the product above the benchmark rate of return.

The resulting performance appraisal index is meaningful as the normalized data on the risk of the product's rate of return exceeding the benchmark rate of return.

In this way, if the performance evaluation index is calculated for each investment product and stored in the second memory 24, and the customer performance evaluation index is calculated through the survey of the customer, the difference between the customer performance evaluation index and the product performance evaluation index, that is, The group of investment products in which the gap is minimized, for example, 10 investment products by type, is searched by the searching unit 26 and presented to the customer (step 33). From this, the customer can select the optimal product (step 35) and, for this, link the detailed information of the product before or after the selection and show it (step 36). Furthermore, direct linkage with the sellers of these investment products can lead to purchases and subsequent management at the same server (step 37). The trading process after linking the seller's sales web page is not a part provided in the present invention, but a detailed description of the investment product transaction such as a normal stock transaction that is performed in the seller's web server.

Information on the various investment products on the market, which are the basis for the calculation of the valuation index, is currently provided online every day by various institutions. For example, information related to bonds is provided by Korea Securities Co., Ltd. and information on MMF products is provided by Korea Investment Trust Association.

Fig. 7A shows a part of the table structure of the investment product database provided as such, and Fig. 7B shows a part of an embodiment of the table structure which is processed from these basic data and utilized in the investment product database of the present invention.

As described above, the present invention provides an objective and accurate evaluation of the customer's current investment product based on the overall analysis of the market investment products updated daily and the scientific and systematic analysis of the customer's disposition, and the investment best suited to the customer. It is a very useful information providing system and method that can present a product in detail.

Although the present invention has been described with reference to specific embodiments, it is not limited thereto, and various changes may be made by those skilled in the art without departing from the scope of the present invention in each component. Thus, including such described or obviously foreseeable variations, the scope of the present invention will be limited only by the matters set forth in the claims.

Claims (9)

An information providing system for providing personalized investment information comprising a server computer which communicates with each of a plurality of customer computers connected via the Internet, the server computer comprising: A receiving unit for receiving customer product data and questionnaire data currently invested by the customer from a customer connected through a web browser; A first memory for storing commodity information including a yield rate of each commodity for a commercial investment product; From the commodity information data stored in the first memory, the yield is compared with the representative product for each investment product, and the risk representing the variation of the yield for each investment product is calculated, and the corresponding normalized for the corresponding risk. A product performance evaluation index calculation unit that calculates a product performance index for each investment product as a yield; and A second memory for storing risk and return data of each investment product and a performance evaluation index for each product; and A product performance index determination unit which extracts the performance evaluation index of the customer product inputted from the receiving unit from the second memory and compares the result with the return rate of the representative product of each product type to make a provisional judgment; And The survey data input through the receiver is quantified and matched with the risk data of the investment product stored in the second memory to obtain the risk of the customer, and the target return rate of the customer compared with the representative product is normalized to the risk. A customer performance evaluation index calculation unit for obtaining a target performance evaluation index of the customer; A search unit which searches the second memory and extracts at least one investment product having a product performance evaluation index which minimizes a gap with the calculated performance evaluation index of the customer; A transmission unit for transmitting the determination result of the product performance index determination unit and the product information of the extracted product of the search unit to the user computer through the Internet as personalized investment information of the customer; Information providing system comprising a. The information providing system of claim 1, wherein the product performance evaluation index calculation unit: A benchmark calculation unit configured to calculate a benchmark return rate according to the characteristics of the customer product based on the return rate of the representative product extracted from the data stored in the first memory; A risk calculation unit configured to calculate a risk of the customer product based on a return rate of the customer product extracted from the data stored in the first memory and a benchmark return rate calculated by the benchmark calculation unit; An evaluation index calculation unit configured to calculate a performance evaluation index for a return rate of a customer product based on the benchmark return rate and the risk data calculated by the risk calculation unit; Information providing system comprising a. The information providing system of claim 1, wherein the customer performance evaluation index calculation unit: A risk calculator for analyzing a survey to calculate a risk and calculating a risk of a customer by matching the risk value with risk data of an investment product stored in the second memory; A target rate yield calculation unit for analyzing a rate of return data of the investment product stored in the survey and the second memory to obtain a target rate of return of the customer; An evaluation index calculation unit for obtaining a target performance evaluation index of the customer based on the risk value of the customer, the target rate of return and the rate of return of the representative product; Information providing system comprising a. An information providing method for providing personalized investment information executed in a system comprising a server computer communicating with each of a plurality of customer computers connected via the Internet and a database accessed by the server computer, wherein the information is provided. How to Provide: An input step of receiving customer product data currently invested by the customer through a web browser; and Accessing the first memory, which stores product information including a rate of return for each product, for the input customer product, calculates a rate of return compared to the representative product for each customer product, and indicates a change in the rate of return for each customer product. Calculating a risk, and calculating a product performance index for each customer product as a corresponding return normalized to the risk; Making a provisional judgment by comparing the performance evaluation index with a yield of a representative product of each product type; And Transmitting the detailed product information to the user's computer through the Internet when the result of the evaluation evaluation of the determination unit for the customer product is "a"; Receiving questionnaire data from a customer connected through a web browser; and By accessing the first memory, which stores product information including yields for each product, for commercial investment products, calculates the rate of return compared to the representative product for each investment product, and calculates the risk indicating fluctuation of the rate of return for each investment product. Calculating a product performance index for each investment product as a corresponding return normalized for the corresponding risk; Storing risk and return data and a performance evaluation index of each investment product in a second memory for each product; and The customer's risk is calculated by quantifying the entered questionnaire data of the customer and matching it with the risk data of the investment product stored in the second memory, and the target return rate of the customer compared to the representative product is normalized to this risk. Calculating a performance evaluation index; Searching the second memory and extracting at least one investment product having a product performance evaluation index which minimizes a gap with the calculated performance evaluation index of the customer; Transmitting product information of the extracted product to a user computer via the Internet as asset allocation information of a customer; Information providing method executable on a computer comprising a. In the information providing method of claim 4, the step of calculating the product performance evaluation index includes: Calculating a benchmark return rate according to a risk characteristic of each investment product based on a reference index and a return rate of the representative product extracted from the data stored in the first memory; Calculating a risk of each investment product based on a return rate of each investment product extracted from data stored in the first memory and a benchmark return rate calculated by the benchmark calculation unit; Calculating a performance evaluation index for the return rate of each investment product based on the benchmark return rate and the risk data calculated by the risk calculation unit; Information providing method executable on a computer, characterized in that it comprises a The information providing system of claim 4, wherein the calculating of the customer performance evaluation index includes: Analyzing the survey to calculate a risk and calculating the risk of the customer by matching the risk value with the risk data of the investment product stored in the second memory; Calculating a target return rate of the customer by analyzing return data of the investment product stored in the survey and the second memory; Calculating a target performance evaluation index of the customer based on the risk value, the target rate of return of the customer, and the rate of return of the representative product; Information providing method executable on a computer comprising a. The information providing method according to claim 4, wherein if the result of the determination of the appraisal stage of the performance evaluation index is 'negative', the return rank of the corresponding customer product is compared with the average rank of the previous month, and additional valuation is made according to the result. An information providing method executable on a computer, characterized by further comprising an equal number determination step. In the information providing method according to any one of claims 4, 5, 6, and 7, Finally linking the investment company of the investment product selected by the customer to induce a purchase; information providing method further comprising a computer. In the information providing method of claim 4, the step of calculating the product performance evaluation index includes: Calculating a benchmark return rate according to the characteristics of each investment product based on the return rate of the representative product extracted from the data stored in the first memory; Calculating a risk of each investment product based on a return rate of each investment product extracted from data stored in the first memory and a benchmark return rate calculated by the benchmark calculation unit; Calculating a performance evaluation index for the return rate of each investment product based on the benchmark return rate and the risk data calculated by the risk calculation unit. The step of calculating the customer performance index is: Analyzing the survey to calculate a risk and calculating the risk of the customer by matching the risk value with the risk data of the investment product stored in the second memory; Calculating a target return rate of the customer by analyzing return data of the investment product stored in the survey and the second memory; Calculating a target performance evaluation index of the customer based on the risk value, the target rate of return of the customer, and the rate of return of the representative product; It is configured to include; Finally linking the investment company of the investment product selected by the customer to induce a purchase; information providing method further comprising a computer.