KR100366803B1 - Advertising device of television connected to internet TV set top box using caller ID - Google Patents

Abstract

According to the present invention, when a telephone call signal including caller information is input in a state in which advertisement content is stored, an advertisement logo converted into a linkable form is displayed together with the caller information on a television screen outputting a web page through an Internet set-top box. The present invention relates to a television advertisement apparatus using caller information on a television having an Internet set-top box that can induce a purchase by connecting to an advertisement company's homepage through the Internet.

The television advertisement apparatus using the caller information of the present invention, when the caller information receiving means 100 for receiving caller information data input through the telephone, and the caller information is input through the caller information receiving means to detect the screen output state In the Internet communication mode, the central processing means 200 having a function of converting and outputting the advertisement logo data and the caller information stored in the internal storage means into a web page format and extracting the advertisement logo data contained in the composite video signal Logo data capturing means 300, and web page data output means 400 for outputting the caller information data and logo data output from the central processing means 200 to the Internet set-top box.

Description

Advertising device of television connected to internet TV set top box using caller ID}

According to the present invention, when a telephone call signal including caller information is input in a state in which advertisement content is stored, an advertisement logo converted into a linkable form is displayed together with the caller information on a television screen outputting a web page through an Internet set-top box. The present invention relates to a television advertisement apparatus using caller information on a television having an Internet set-top box that can induce a purchase by connecting to an advertisement company's homepage through the Internet.

Countless commercials are broadcast on television. Some of these advertisements impress viewers and help them to sell their products for a long time, while most of them have no effect and are being pushed out of viewers and replaced with new ones. Despite such large and small deviations in advertising effectiveness, advertising on television is expensive and puts an economic burden on advertisers.

In order to broadcast commercials through conventional TV, it has to be costly because it requires a request to the airwave broadcasting station or cable broadcasting station. Moreover, since the advertisement must be newly produced in order to export the advertisement with new contents, the funds invested in the advertisement will increase exponentially.

Therefore, advertisers are demanding a new method of advertising that can provide more efficient advertising by advertising in a state where the concentration of viewers is high at low cost through television.

In particular, the Internet TV set-top box that enables the Internet communication in the TV has been popularized, when using the Internet communication, there is a problem that the blind spot of the advertisement because the advertisement is not output unlike the TV. Of course, the advertisement may be displayed on the web page, but the server provider that provides each web page uses its own method of including the advertisement content. Therefore, there is a problem that the advertisers paying huge advertising fees and sending the advertisements to the TV are dissatisfied by the lowering of the advertising effect because the commercials are not output during the Internet use time.

The present invention also relates to an improvement of an "apparatus for displaying caller information on television" filed by the present applicant. "A device for displaying caller information on a television" indicates a telephone number, name, date, etc. of a party called by a caller information provision service. When a call comes in while watching a television, the caller's information is displayed on a television. do. According to the present invention, the advertisement may be output along with the displayed caller information to increase the recognition by viewing the advertisement in a high concentration state.

The present invention has been made to solve the above problems, an object of the present invention is to display the advertising content stored in the device at the same time with the caller information when the telephone call signal is input in the state of storing the advertising content of the television advertising It is to provide a television advertising apparatus using the caller information with high advertising recognition effect due to high concentration.

Another object of the present invention is to provide a television advertisement apparatus using caller information that can easily produce and transmit new advertisements at low cost by easily changing the advertisement contents displayed through the television.

It is still another object of the present invention to provide a television advertisement apparatus using caller information that can solve the problem of remaining as a blind spot of an advertisement while executing Internet communication on a television by advertising through a television using an Internet set-top box. .

The television advertisement apparatus using the caller information of the present invention for achieving the above object, when the caller information receiving means 100 for receiving the caller information data input through the telephone and the caller information through the caller information receiving means is input; When the screen output state is detected and the Internet communication mode, the central processing means (200) having a function for converting and outputting the logo data and caller information for advertising stored in the internal storage means to the web page format, and included in the composite video signal Logo data capturing means 300 for extracting the logo data for advertising, and web page data output means 400 for outputting the caller information data and logo data output from the central processing means 200 to the Internet set-top box. .

1 is a block diagram showing the concept of a television advertising apparatus of the present invention;

2 is a block diagram of an embodiment of a television advertising apparatus of the present invention;

3 is a schematic configuration diagram of an internet set-top box conventionally used;

4 is a schematic configuration diagram of an internet server conventionally used;

Figure 5 is a flow chart of the operating state of the television advertising apparatus of the present invention,

6 is a web page display state diagram of the television advertising apparatus of the present invention.

※ Explanation of code for main part of drawing ※

10: television advertising apparatus 20: telephone

30: Internet communication server 40: Internet (communication network)

50: (Internet TV) Set Top Box 60: Video Source System

70: TV 100: caller information receiving means

101: FSK receiver 102: ring detector

103: frequency counter 104: voltage meter

105: mode control and interface unit 106: CAS detector

107: DTMF generator 200: central processing means

201: I / O interface 202: program ROM

203: data memory 204: microprocessor

300: logo data capture means 301: ADC

302: data separation unit 303: data conversion unit

304: Synchronization signal (timing) acquisition unit 305: Synchronization signal separation unit

400: web page data output means 401: data receiver

402: data conversion unit 403: conversion data output interface unit

Hereinafter, a television advertisement apparatus using caller information of the present invention will be described in detail with reference to the accompanying drawings.

The apparatus of the present invention is carried out in a system equipped with a television and a built-in internet communication device or an Internet TV set-top box that enables the Internet to carry out Internet communications on the television. In particular, by receiving caller information through a wired or wireless telephone and displaying the caller information and the advertisement logo on a television screen displaying a web page in a linkable form, an advertisement is output to the user along with the caller information. Increase awareness and use the link to directly connect to the advertiser's homepage or product homepage.

1 is a block diagram illustrating the concept of a television advertising apparatus using the caller information of the present invention.

As shown, the television advertising apparatus 10 is connected to the telephone line (L1) to receive and store the caller information and to extract and store the advertising logo data contained in the video signal input from the video source system 60 TV advertising apparatus 10 including a function, an Internet TV set-top box 50 having an Internet communication function, a TV 70 used as an over-the-air broadcasting and an Internet communication terminal, and a web through an Internet communication network 40. The server 30 providing the page is displayed.

The television advertisement apparatus 10 of the present invention extracts and stores an advertisement logo contained in a composite video signal (a signal transmitted from a television broadcasting station) input through the video source system 60, and then stores a telephone line (L1) from the telephone station. Receives the caller information input through the), and transmits the advertisement data with the caller information to the set-top box (50).

In the set-top box 50, input data (caller information and advertisement logo data) input from the television advertising apparatus 10 is received in the form of a web page and output to the screen of the television 70. At this time, the television is in the Internet communication mode, and the output of the airwave broadcasting is cut off. Alternatively, the set-top box 50 may convert and output caller information and logo data into a web page format. In this case, the change of the built-in control program of the set-top box 50 is required.

Among the input data displayed on the screen of the television, the advertisement logo data is displayed in such a form that a link where a specific web page address appears when a mouse is positioned. The link is coded in a form suitable for html or xml syntax and transmitted to the set-top box 50. Therefore, the user who executes the Internet function can connect to the advertiser's homepage or the product advertisement webpage by clicking the link portion displayed on the television screen. The video source system 60 may be a device for relaying a transmission signal, such as a cable TV receiver.

2 is a block circuit diagram of the television advertising apparatus 10 of the present invention, wherein the sender information receiving means 100, the central processing means 200, the logo data capturing means 300, and the web page data output means 400 are shown. It is composed of

The caller information receiving means 100 is a device for receiving caller information input through a telephone line L1 from a telecommunication company. The caller information is inserted between telephone call signals and input to the user's wired and wireless telephones. The caller information is the phone number, subscriber name, calling time, etc. Details of receiving caller information are described later.

The caller information received by the caller information receiving means 100 is read by the central processing means 200 and then transmitted to the set top box 50. The central processing unit 200 transmits the logo data together with the input caller information. The transmitted input data is processed in the set-top box 50 and displayed on the television screen in a web page format. The central processing unit 200 has a program necessary for controlling the advertising apparatus 10 of the present invention, and extracts and stores specific advertisement logo data included in the composite video signal.

The logo data capturing means 300 is connected to the video source system 60 and extracts specific advertisement logo data from the composite video signal of the video source system 60. The logo data is included in the NTSC video signal (composite video signal) and transmitted. The logo data capturing means 300 extracts the logo data contained in the composite video signal.

Logo data included in the composite video signal may be included by two conventional techniques. The first is a text broadcast (teletext method) and the second is a closed caption method, and there is a slight difference in the method of storing logo data.

The logo data capturing means 300 identifies a data storage method according to text broadcasting or caption broadcasting and extracts logo data according to each method. Therefore, in the present invention, even if logo data is transmitted by any method of text broadcasting or subtitle broadcasting, all of them can be extracted, which expands the selection of data transmission method.

The logo data insertion method in the text broadcasting and the subtitle broadcasting method is briefly described as follows.

The teletext signal is transmitted on each 10-15th horizontal scan line (VBI) of the Odd / Even field, which is an invisible portion of the NTSC composite video signal of a television. Two bytes of information can be loaded per scan line. At this time, since the most significant bit (MSB) of each byte is used as a parity bit for detecting an error, the actual effective information amount is 14 bits per horizontal scan line. The advertising logo data is transmitted by including the first data B0-P1 and the second data B0-P1 in the horizontal scan line 10-15. The transmitted advertisement logo data is decoded and displayed on the television screen. The transmission speed of text broadcasting is 5.7Mbps.

Closed caption signals are transmitted on the 21st horizontal scanning line (VBI) of the Odd / Even field, which is an invisible portion of the NTSC composite video signal of a television. Two bytes of information can be loaded per scan line. At this time, since the most significant bit (MSB) of each byte is used as a parity bit for detecting an error, the actual effective information amount is 14 bits per horizontal scan line. The transmitted advertisement logo data is decoded and displayed on the television screen. The transmission speed of closed captioning is 480bps.

As described above, the advertising logo data transmitted by the character broadcasting or the subtitle broadcasting method is extracted by the apparatus 10 of the present invention or directly displayed on the screen of the television. These functions can be optionally configured. In order to extract the logo data, an identification symbol is assigned to the logo data, and the logo data is extracted only when the identification symbol exists. In other words, only the specific advertising logo data can be stored by assigning an identification code or identification means for receiving the corresponding advertisement logo data in the apparatus of the present invention and extracting the logo data to the composite video signal transmitted wirelessly from a technician of a television broadcasting station. will be.

However, the present invention is not limited to including and transmitting logo data only to the specific scan lines (10-15 lines, 21 lines) described above. In other words, it is possible to include the logo data for advertisement in a scan line other than a specific scan line used for data transmission in a text method or a caption method. In this case, the logo data capturing means 300 for extracting the logo data is controlled to extract the logo data from the scan line of a specific line set by an operator included in the scan line to transmit the logo data in advance. In addition, it is obvious that the advertisement logo data can be included and transmitted in the same manner as the PAL signal.

The extracted logo data is stored in the central processing means 200. At this time, the logo data to be stored is not stored in random order, and is stored by being assigned a sequential identifier according to the input order. After that, when the telephone is called and the caller information is input and the logo data is displayed, the advertisement logo data is sequentially output according to the sequential identifiers given. This is to output the advertisement evenly.

The web page data output means 400 converts caller information and advertisement logo data. In other words, the sender information and logo data in a text form is converted into a form that can be displayed on a web page and output to the set-top box 50. The set top box 50 receives the converted data and outputs the converted data on a television screen in the form of a web page. Therefore, the viewer can see that the advertisement logo including the caller information and the link data is output as a separate work window as the web page is output. Displaying in a separate task pane can attract viewers' attention, which is advantageous for effective advertising.

Referring back to Figure 2, the caller information receiving means 100, the FSK receiver 101 for receiving information sent in the FSK form from the wireline telephone operator and the telephone ring signal coming from the wireline telephone operator Ring detector 102 for detection, frequency counter 103 for counting telephone ring and tone signal sent from wireline telephone carrier, on / off hook detection voltage meter 104, and receiving mode Mode control and interface unit 105 for interfacing with an external device, a CAS signal detector 106 for receiving caller information in the off-hook state, and receiving caller information in the off-hook state. DTMF generator 107 for reporting status.

The transmission of caller information changes depending on whether the telephone is on hook or off hook. When the user does not use the telephone, the first ring signal is input from the carrier, the FSK caller information is transmitted to the telephone, and the second ring tone is transmitted. Receives sender information transmitted from the FSK receiver 101 and performs necessary processing.

In the off-hook state, the operation is slightly more complicated than the on-hook state. That is, when the phone is in a call state, the communication company is notified that the caller information can be received using the DTMF generator 107, and the caller information is received.

In addition, the central processing unit 200, the I / O interface unit 201 for the control of the devices connected to the periphery, the program ROM 202 is stored, the program necessary for the control of the advertising apparatus 10 of the present invention, and receiving And a microprocessor 204 for controlling the entire advertising apparatus 10. The data memory 203 stores the advertisement logo data.

The microprocessor 204 of the central processing unit 200 controls to display the caller information in the set-top box 50 when the caller information is input according to the program stored in the program ROM 202. In addition, it controls to display the advertising logo data stored in the data memory 203 through the set-top box (50).

In addition, the logo data capturing means 300 includes an ADC 301 for converting an analog composite video signal into a digital signal, a data separator 302 for separating the digital signal in accordance with a synchronous signal, and a separated digital signal. A data conversion unit 303 for converting the logo data into logo data in accordance with the synchronization signal, and a synchronization signal (timing) acquisition unit 304 for determining whether the input signal is an NTSC or PAL signal with reference to the vertical synchronization and horizontal synchronization timings. And a sync signal separator 305 which separates and extracts only a sync signal from the composite video signal.

When logo data is added to the composite video signal (configured to be input through the video source system) transmitted from each broadcasting company, the synchronization signal separation unit 305 separates and outputs the synchronization signal. By using the separated signal outputted, the synchronization signal acquisition unit 304 generates a timing for data acquisition for extracting logo data for advertisement from a specific scan line of character broadcasting or subtitle broadcasting.

At the same time as generating the data acquisition timing as described above, the composite video signal is input to the ADC 301 which is an analog-to-digital converter so that the analog signal is converted into a digital signal. The converted digital signal is separated from the logo data in accordance with the synchronization signal by the data separator 302. The separated logo data is input to the data conversion unit 303. The data converter 303 converts the logo data of the character broadcast or the logo data of the subtitle broadcast from the signal input from the data separator 302 using the data acquisition timing input from the synchronization signal acquisition unit 304. The converted logo data is stored in the data memory 203 of the central processing unit 200 after the sequential identification symbols are given in the input order. In the data conversion unit 303, the logo data is converted into 8Bit data.

As described above, the television advertising apparatus 10 of the present invention extracts and stores the advertising logo data contained in the composite video signal.

The advertiser can easily separate, extract, and store the logo data in the advertisement apparatus 10 of the present invention by transmitting the logo data in the character video or subtitle broadcasting method to the composite video signal transmitted from the broadcasting station. There is an advantage that can be changed. The logo data may be transmitted by being included in a scan line other than a specific scan line through which data for character broadcasting or subtitle broadcasting is transmitted, which is also within the scope of the present invention.

The web page data output means 400 includes a data receiver 401 for receiving sender data and advertisement logo data transmitted from the central processing means 200, and data input to the data receiver 401 on a web page. And a data conversion interface 403 for inputting the data converted by the data conversion unit 402 into the control unit of the set-top box 50.

4 and 5 show a schematic configuration of the set-top box 50 and the Internet communication server 30 conventionally used.

The set top box 50 includes a device for internet communication, a device for processing a television signal, and a device for data processing. A device for data processing and transmission / reception includes an I / O controller 502, a CPU 501, a hard disk (HDD), a graphics controller 503, and a memory 512, which is a real computer. Similar to the configuration.

In addition, the set-top box 50 includes an SD tutor 509 for tuning a specific broadcast in the cable IF 508 and an A / D demodulator for modulating and outputting a signal output from the SD tuner 509. do.

The CPU 501 senses a screen control mode (general broadcast mode or internet communication mode) input by the viewer and controls the screen output accordingly. In other words, the composite video signal is output in the general broadcasting mode, and the web page is output on the screen of the television so that the Internet communication is possible in the internet communication mode. Web page data is optionally output via 80 MHz video DACs 506 and 507.

Data output from the web page data output means 400 of the television advertisement apparatus 10 of the present invention is input to the I / O control unit 502 through the RS232C port and processed by the CPU 501. The CPU 501 processes the input web page data to be output on the television screen. In this case, it is possible to output in the form of an auxiliary web page separate from the default web page set by the user.

The set top box 50 performs data transmission and reception with the Internet communication server 30 through the modem 501. As shown in FIG. 4, the Internet communication server 30 is a conventional computer with a CPU 520, a memory 521, a video display 522, a backup unit 523, a SCSI controller 524, And a network interface card NIC 525, a storage means 526, and an I / O slot 527. Data input / output from the set top box 50 is transmitted through the NIC 525. Since the Internet communication server 30 is well known in the art, detailed description thereof will be omitted.

Referring to Figure 5 describes the operating state of the television advertising apparatus 10 of the present invention. At this time, it is assumed that the television is performing Internet communication.

The television advertising apparatus 10 waits for a call signal input through the telephone 20. When the call is detected in the standby state and the caller information is received, the television commercial apparatus 10 stores the extracted information after extracting the caller information from the received information.

In combination, it detects the current TV output. Detection of the output state is made by data communication between the television commercial apparatus 10 and the CPU 501 of the set-top box 50. If it is determined that the current TV output mode is the Internet communication mode, the television advertisement apparatus 10 converts the caller information and the advertisement logo data into a web page format. The advertising logo data has been stored in advance after being extracted from the television advertising apparatus 10.

The set top box 50 outputs data in a web page format transmitted from the television advertising apparatus 10 on the television screen. 6 shows an example of display of caller information and logo data displayed on the screen of the television 70 according to the present invention. Caller information (phone number, name, date, etc.) is displayed on the upper part of the screen, and the product of the specific company or the logo data for promotion is displayed on the lower side. In particular, the logo data is displayed in a reverse state when the mouse is moved, and is displayed in the form of a web link indicating a link state.

Therefore, viewers can go to the advertiser's homepage or product description webpage displayed in the advertisement logo by clicking the corresponding part of the internet webpage. If not clicked by the viewer, the sender information and the advertisement logo data are deleted after a few seconds.

Viewers have an effect that the recognition effect of the advertisement is increased because the viewer focuses on the caller information and concentrates on the logo data displayed at the bottom.

In addition, the advertisement display according to the present invention is not always displayed while watching television, but is output only instantaneously when caller information is input, so that it does not cause discomfort to viewers.

The present invention can also be applied to the case where the viewing state of the television is switched from the general public broadcasting to the Internet communication mode. That is, even if the caller information is not input through the telephone, when the viewer switches the setting from the general broadcast to the Internet communication mode, the set-top box 50 detects this and outputs the web page normally. At the same time, the television advertising apparatus 10 is notified of the switching to the Internet mode. The television advertising apparatus 10 detects the Internet mode switching state and reads out the previously stored logo advertisement data. The read logo advertisement data is converted into a web page form containing a link and transmitted to the set top box 50. The set top box 50 outputs the transmitted web page data on a television screen. Therefore, the viewer can see the advertisement logo at the same time as the Internet mode switch.

According to the present invention as described above, when the telephone call signal is input in the state of storing the advertising content of the TV display the advertising content stored in the device at the same time with the caller information has a high concentration of advertising has the advantage of high advertising recognition effect. .

In addition, by updating the contents of the advertisement displayed through the TV by changing the contents included in the broadcast signal, there is an advantage that the new advertisement can be produced and sent at a low cost.

Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such variations or modifications will belong to the appended claims. .

Claims (8)

An apparatus for displaying an advertisement on a television having an internet set-top box, the apparatus comprising: Caller information receiving means 100 for receiving caller information data input through the telephone, and if the caller information is input through the caller information receiving means, the screen output state is detected and the advertisement stored in the internal storage means in the Internet communication mode. A central processing unit 200 having a function of converting logo data and caller information into a web page format and outputting the logo data; a logo data capturing means 300 for extracting advertisement logo data contained in a composite video signal; Television advertising apparatus using the caller information characterized in that it comprises a web page data output means 400 for outputting the caller information data and logo data output from the processing means 200 to the Internet set-top box. The apparatus of claim 1, wherein the logo data included in the composite video signal is transmitted as being included in the composite video signal by a character broadcasting or subtitle broadcasting transmission method. The method according to claim 1, wherein an identification symbol in the order of extracting the logo data extracted from the logo data capturing means 300 is provided and stored, and sequentially when a telephone call signal including caller information is input through a telephone. TV advertising apparatus using the caller information, characterized in that the output to the set-top box (50). According to claim 1, wherein the logo data capturing means 300 It is determined whether the transmission method of the input logo data is a character broadcasting method, a caption broadcasting method, or a transmission method through other specific scanning lines, and the TV advertisement using caller information characterized in that the logo data is extracted according to the determined transmission method. Device. According to claim 1, wherein the caller information receiving means 100 FSK receiver 101 for receiving information sent in the FSK form from the landline telephone carrier, ring detector 102 for detecting a telephone ring signal coming from the landline telephone carrier, and wired telephone carrier Frequency counter 103 for counting incoming ring tone and tone signal, voltage meter 104 for detecting on / off hook, mode control and interface unit 105 for controlling the mode of reception and interface with external device And a CAS signal detector 106 for receiving caller information in the off-hook state, and a DTMF generator 107 for notifying a state capable of receiving caller information in the off-hook state. TV advertising apparatus using caller information. The method of claim 1, wherein the central processing means 200 An I / O interface unit 201 for controlling devices connected to the periphery, a program ROM 202 storing a program necessary for controlling the advertisement device 10, and a data memory 203 for storing the received advertisement logo data. And a microprocessor (204) for controlling the entire advertising apparatus (10). According to claim 1, wherein the logo data capturing means 300 ADC 301 for converting an analog composite video signal into a digital signal, a data separator 302 for separating the digital signal in accordance with a synchronous signal, and data for converting the separated digital signal into logo data in accordance with a synchronous signal. A conversion unit 303, a synchronization signal acquisition unit 304 that determines whether an input signal is an NTSC or PAL signal with reference to vertical synchronization and horizontal synchronization timing, and separates and extracts only a synchronization signal from a composite video signal. Television advertising apparatus using the caller information, characterized in that it comprises a synchronization signal separation unit (305). The method of claim 1, wherein the web page data output means 400 A data receiver 401 for receiving sender data and advertisement logo data transmitted from the central processing means 200, and a data converter for converting data inputted to the data receiver 401 into data that can be displayed on a web page; And a conversion data output interface (403) for inputting the data converted by the data conversion unit (402) to the control unit of the set-top box (50).