KR100303783B1 - Method for advertisement information service on mobile communication system - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to an advertising information service method in a mobile communication network and a computer-readable recording medium having recorded thereon a program for realizing the method.

2. The technical problem to be solved by the invention

An object of the present invention is to provide an advertisement information service method for providing public information such as advertisements to a subscriber through a broadcast information service in a mobile communication system, and a computer-readable recording medium having recorded thereon a program for realizing the method.

3. Summary of the Solution of the Invention

The present invention provides an advertisement information service method applied to a mobile communication system, comprising: a first step of an advertisement center receiving advertisement related input information from an operator of an advertisement center through an advertisement server; A second step of scheduling by the scheduler of the advertising center to transmit a broadcast information message; A third step of checking, by the advertisement center, whether there is a change in the broadcast content transmitted through the channel, and transmitting the change to the base station through an essential announcement channel when there is a change in the broadcast content transmitted through the channel; And a fourth step of transmitting, by the advertisement center, advertisement information in a form of a broadcast information message to the base station according to a transmission period of scheduled advertisement information.

4. Important uses of the invention

The present invention is used for advertising information services in mobile communication systems.

Description

Method for advertisement information service in mobile communication system {Method for advertisement information service on mobile communication system}

The present invention relates to a method of advertising information service in a mobile communication system and a computer-readable recording medium recording a program for realizing the method. In particular, the present invention relates to public information such as advertisements for subscribers through cell broadcasting. To provide.

In the related art, a simple message can be sent only in a one-to-one communication method in a mobile communication network, and at the same time, there is no method of transmitting advertisement information required to be transmitted to many people at once.

To date, Code Division Multiple Access (CDMA) mobile telephone networks have been developed mainly for one-to-one communication as a system for calling. In addition, a short message service (SMS) for transmitting simple data has been developed, and a broadcasting information service (Cell Broadcasting) capable of transmitting data to multiple subscribers at a time has been developed.

Therefore, an advertisement information service scheme for providing public information such as advertisements to subscribers through a broadcasting information service in a mobile communication system is required.

Accordingly, the present invention proposed in order to meet the above-described needs, an advertisement information service method for providing public information such as advertisements to a subscriber through a broadcast information service in a mobile communication system and a program for realizing the method Its purpose is to provide a computer-readable recording medium having recorded thereon.

1 is an exemplary configuration diagram of a code division multiple access (CDMA) mobile communication system for an advertisement information service to which the present invention is applied.

2 is a flowchart illustrating an advertisement information service method in a mobile communication network according to the present invention;

3A and 3B are explanatory diagrams of a terminal screen after receiving an advertisement message used in the present invention.

* Explanation of symbols for the main parts of the drawings

101: terminal 102: base station

103: base station control center and mobile switching center 104: home location register

105: single professional center 106: single professional service server

107: broadcast information provider 108: operation management center

109: broadcast center 110: advertising center

According to an aspect of the present invention, there is provided a method for advertising information service applied to a mobile communication system, the method comprising: a first step of an advertisement center receiving advertisement related input information from an operator of an advertisement center through an advertisement server; A second step of scheduling by the scheduler of the advertising center to transmit a broadcast information message; A third step of checking, by the advertisement center, whether there is a change in the broadcast content transmitted through the channel, and transmitting the change to the base station through an essential announcement channel when there is a change in the broadcast content transmitted through the channel; And a fourth step of transmitting, by the advertisement center, the advertisement information in the form of a broadcast information message to the base station according to a transmission period of the scheduled advertisement information.

The present invention provides a mobile communication system having a processor for an advertisement information service, comprising: a first function of an advertisement center receiving advertisement related input information from an operator of an advertisement center through an advertisement server; A second function of scheduling by the scheduler of the advertisement center to transmit a broadcast information message; A third function of checking whether there is a change in the broadcast content transmitted through the channel, and transmitting the change to the base station through an essential announcement channel when there is a change in the broadcast content transmitted through the channel; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of transmitting advertising information to the base station through a corresponding channel in the form of a broadcast information message according to a transmission period of scheduled advertisement information. To provide.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration of a code division multiple access (CDMA) mobile communication system for an advertisement information service to which the present invention is applied.

As shown in FIG. 1, the CDMA mobile communication system for the advertisement information service includes a terminal 101, a base station (BTS) 102, a base station control center and a mobile switching center 103, a home location register 104, SMS Message Center 105, SMS Server 106, Broadcast Information Provider 107, Operation Management Center (OMC) 108, Broadcast A center is provided with a Cell Broadcasting Center 109 and an Advertising Center 110.

As shown in the figure, a mobile station (MS) 101 is capable of overlapping messages and is registered in a specialized service and a broadcast information service. In addition, a logical connection is made to a single professional service system including a single specialized center 105, a single specialized service server 106, and a broadcasting center 109 through a base station 102, a single specialized center 105, and the like.

A base station transceiver system (BTS) 102 is in charge of the interface with the terminal 101 over the air, and is a base station control center (BSC) and a mobile switching center (MSC). 103 includes a base station control center in charge of base station control, and a mobile switching center in charge of routing general messages, messages of short-term service, and the like.

The home location register (HLR) 104 is a database that contains information of subscribers and has information on whether to subscribe to supplementary services such as single-service (SMS) and broadcast information.

Dan-specialized center 105 is a message center of mono-specialized service is connected to the mobile switching center 103, the home location register 104 and the mono-specialized service server 106 to perform the function of mono-specialized service processing, It sets service parameter and transmits message to network element to process by using teleservice identifier (TI) and destination address of incoming signal.

The single-professional service server 106 interworks with the single-specialty center 105, stores information on the type and service type of the terminal of the single-specialized service subscriber, and stores information from the outside using the corresponding communication service identifier. To the center 105.

The broadcast center 109 is a server that works with broadcast type information service, also called a broadcast server, receives and processes advertisement information, and performs core functions related to broadcast information service such as broadcast information transmission and scheduling.

The advertisement center 110 is a computer system that can be operated by a person who wants to transmit advertisement information using a mobile communication network (herein, referred to as an “advertiser”) or an operator who processes and receives a request thereof. ) Can be a web page-based application, or a special server. When the advertiser pays for the content, the number of times, the period, and the like, the advertiser inputs the corresponding content through the advertisement center 110 and delivers the advertisement to the broadcasting information service subscriber in cooperation with the broadcasting information service system.

2 is a flowchart illustrating an advertisement information service method in a mobile communication network according to the present invention.

As shown in Figure 2, the advertising information service method in the mobile communication network according to the present invention, after the first contract for advertising broadcasts by the advertiser 201, the number of advertisements, the advertising period and the content of the advertisement is negotiated The advertisement center receives the contents of the advertisement determined by the advertisement server, the number of advertisements, the advertisement cycle, etc. from the operator of the advertisement center (202).

Then, the scheduler of the advertising center performs scheduling to transmit the broadcast information message (203), the advertising center checks whether there is a change in the broadcast content transmitted to the channel (204), and if there is a change in the broadcast content, mandatory notification The change is transmitted to the base station through the detail channel (205).

Next, the advertisement center checks whether the advertisement transmission period has been reached (206). If the advertisement transmission period has been reached, the advertisement information is transmitted to the base station through the specialized information channel in the form of a broadcast information message (207). If the number of transmissions or the transmission time corresponding to the transmission time is exceeded (208), the scheduler of the advertisement center deletes the message transmission-related contents (209).

Meanwhile, Table 1 below shows the structure of an IS-95 data burst message in which a broadcast information message is transmitted. Of these, ACK_SEQ, MSG_SEQ, ACK_REQ, VALID_ACK, etc. are not used in a special sense because the ack procedure for layer 2 processing of IS-95a is not used in broadcasting. When the ADDR_TYPE is broadcast, it is determined as '101', and the broadcast address for broadcasting is entered in the address field, and its length is fixed to 5 bytes, so the ADDR_LEG value is set to '101'. Is set. In addition, Table 2 below shows address parameters for broadcast information, and these addresses are page record and data burst messages of a general page message defined in IS-95. In the address field. MESSAGE_ID is an identification number of a corresponding message, and SERVICE is 2 bytes and corresponds to a broadcast service category (BC SERVICE CATEGORY) of the transport layer. In addition, LANGUAGE is applied in the same manner as the language indicator of the communication service layer. That is, if the language indicator value is English, '00000001' (0x01) is used, and if Korean, '11111110' (0xFE) is used.

field Explanation Length (bits) MSG_TYPE ('00001001') 8 ACK_SEQ ('000')-disabled 3 MSG_SEQ 3 ACK_REQ ('0')-No broadcast (ACK) required One VALID_ACK ('0')-not required One ADDR_TYPE ('101')-BC address 3 ADDR_LEN ('01001')-5 octets 4 ADDRESS Broadcast address 40 (8x5) MSG_NUMBER ('1')-initial value 8 BURST_TYPE ('000011')-Message for IS-637 6 NUM_MSGS ('1')-initial value 8 NUM_FIELDS Number of CHARi (Transport Layer) fields 8

CHARi Transport layer messages 8xNUM_FIELDS RESERVED 5

field Explanation Length (bits) PRIORITY ('00')-disabled 2 MESSAGE_ID 6 ZONE_ID ('0x00')-disabled 8 SERVICE Same as service category value 16 LANGUAGE ('00000001')-English ('11111110')-Korean 8

Tables 3 and 4 show message structures in a transport layer and a communication service layer of a broadcast information message, and in case of a broadcast information message in the transport layer field, SMS_MSG_TYPE is set to '00000001'. The broadcast information service category is set equal to the service value of the broadcast address. The communication service layer message corresponds to bearer data of the transport layer message, and has a message structure as shown in Table 4 below. In this case, if a call back number is added and a commercial is broadcasted and a contact that can be directly connected with the advertiser is left filled in this field and transmitted, the broadcast receiver receives the broadcast of interest. If you do, you can press the <SEND> button to call the advertiser.

field Explanation Length (bits) SMS_MSG_TYPE ('00000001')-Broadcast 8 PARAMETER_ID ('00000001')-BC category 8 PARAMETER_LEN ('00000010')-initial value 8 BC SERVICE CATEGORY Service value of broadcast address 16 PARAMETER_ID ('00001000') 8 PARAMETER_LEN The octet number of the message 8 SUBPARAMETER_ID Communication service parameter ID 8 SUBPARAMETER_LEN The octet number of the message 8 Subparameter Data Bearer Data Content 8XSUB_LEN

PARAMETER_LEN The octet number of the message 8 SUBPARAMETER_ID Communication service parameter ID 8 SUBPARAMETER_LEN The octet number of the message 8 Depending on the communication service, the above three messages may increase.

field Length (bits) Message Identifier Optional Message Separation for CB User Data Mandatory CB actual message content MC Time Stamp Optional Transmission time information Valid Period-Absolute Optional Do not use Valid Period-Relative Optional Do not use Priority Indicator Optional Do not use Alert on Message Delivery Optional Whether to alert CBS message arrival Language indicator Optional Language coding of messages (mostly Hangul) Call back number Optional Added part

In addition, Table 5 below shows a transport layer message / service category of a transport layer message / broadcast address for setting a broadcast channel used in the present invention. This service category is divided into essential announcements, specialized information, and general information channels. Mandatory Notice A channel is a channel that is received by all terminals that can receive broadcast information, and a specialized information channel is received by all terminals, but the channel can be turned on or off by the user's selection. to be. Using this property, the advertisement is transmitted using a channel set as dual special information. And, what content is being transmitted in which channel is transmitted to the essential announcement channel. In other words, the advertisement category for each channel is transmitted to the essential announcement channel, and the content of the actual advertisement is transmitted to the specialized information channel.

Service category type 00-16 reservation 17-18 Required Notice 19-31 reservation 32-46 Specialized Information 47-4096 reservation 4097-4104 General information 4105-65535 reservation

3A and 3B are explanatory diagrams of a terminal screen after receiving an advertisement message used in the present invention.

3A is an LCD screen of a terminal after a message for broadcasting to a user that information related to shopping is being transmitted through a mandatory announcement channel received by all terminals, and FIG. 3B is a department store transmitted to channel 1. The screen of the terminal after receiving the news of the sale as a broadcast message.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

The present invention as described above, by providing the public information such as advertising to the subscriber through the broadcast information service in the mobile communication network can efficiently provide the information delivery method to the advertiser, to provide the subscriber with an opportunity to access a variety of information In addition, there is an effect that can bring a direct increase in sales through the advertising contract from the advertiser.

Claims (6)

In the advertisement information service method applied to a mobile communication system, A first step in which an advertisement center receives advertisement related input information from an operator of the advertisement center through an advertisement server; A second step of scheduling by the scheduler of the advertising center to transmit a broadcast information message; A third step of checking, by the advertisement center, whether there is a change in the broadcast content transmitted through the channel, and transmitting the change to the base station through an essential announcement channel when there is a change in the broadcast content transmitted through the channel; And A fourth step of transmitting, by the advertisement center, advertisement information in a form of a broadcast information message to the base station according to a transmission cycle of scheduled advertisement information; Advertising information service method in a mobile communication system comprising a. The method of claim 1, The first step is, After the contract for the advertisement is concluded by the advertiser and the number of advertisements, the advertisement period, and the contents of the advertisement are negotiated, the advertisement center determines the contents of the advertisement, the number of advertisements, and the period of the advertisement determined by the advertisement server. Advertising information service method in a mobile communication system, characterized in that the input from the operator. The method according to claim 1 or 2, The ad server, The advertisement information service method of the mobile communication system, characterized in that the advertisement center, the advertisement content, the number of advertisements and the advertisement period for inputting the advertisement in the advertisement center. The method of claim 3, wherein The fourth step, A fifth step of checking whether the advertisement center has reached the transmission period of the advertisement information, and if the transmission center has reached the transmission period, transmitting advertisement information to the base station through a specialized information channel in the form of a broadcast information message; And The sixth step of checking whether the number of transmissions or the transmission time corresponding to the contract period has been exceeded and if so, the commercial scheduler deletes the message transmission related contents. Advertising information service method in a mobile communication system comprising a. The method of claim 4, wherein The specialized information of the specialized information channel of the fourth step is Substantially, advertising information service method in a mobile communication system comprising a call back number (Call Back Number) that is a contact that can be in direct contact with the advertiser. In the mobile communication system having a processor for the advertisement information service, A first function in which an advertisement center receives advertisement related input information from an operator of the advertisement center through an advertisement server; A second function of scheduling by the scheduler of the advertisement center to transmit a broadcast information message; A third function of checking whether there is a change in the broadcast content transmitted through the channel, and transmitting the change to the base station through an essential announcement channel when there is a change in the broadcast content transmitted through the channel; And A fourth function of transmitting, by the advertisement center, advertisement information in a form of a broadcast information message to the base station according to a transmission cycle of scheduled advertisement information; A computer-readable recording medium having recorded thereon a program for realizing this.