KR100294511B1 - Method and system for providing information and advertisement using computer monitor screens or sound in the network - Google Patents

Abstract

PURPOSE: An information and advertisement service method and system is provided to enable a user to receive and update a computer start file, a computer stop file, a background screen file, and a sound file, executed when stopping or starting a computer, including advertisements so that it can enhance an advertisement effect. CONSTITUTION: The method comprises steps of a client accessing a server(402), the client sending demand information for selecting the PC start file, the PC stop file, the background file or the sound file to the server(404), the server determining if the accessing client is suitable for the advertisement offered by the advertiser(406), the server determining if the client firstly accesses the server in the case that the accessing client is suitable for the advertisement(408), the server checking the demand information sent by the client(410), the server transmitting corresponding demand information, e,g, an updated screen file or sound file, to the client(414), the server checking if there is other advertiser who wants to offer advertisements to the client in the case that the client is a member affiliated to the service site(412), and the server transmitting updated screen files or sound files to the client in the case that there is there other advertiser(416).

Description

Method and system for providing information and advertisement using computer monitor screens or sound in the network}

The present invention relates to a method and system for providing information on a network, and more particularly, to a method and system for providing information and advertisement using a computer screen or sound on a network.

In general, a computer with a Graphical User Interface (GUI) operating system, rather than a document operating system (DOS), will be able to turn on (boot), turn off (shut down), and run an operating system (OS). For example, on a computer with Windows 95/98, which is a GUI operating system, the Windows logo appears with the message `` Start Windows now '' when the computer is turned on. The picture file is output (displayed) on the monitor. Also, when you shut down your computer, a picture of the Windows logo is displayed on the monitor, along with the message 'You can now turn off your computer.' In addition, if the computer is running through Windows 95/98, the computer monitor (desktop) outputs various picture files provided by Windows to form the computer user's working environment. The startup and shutdown screens when the computer is turned on or off, or the desktop is always on the monitor.

Here, in the case of the start screen or the end screen, especially the start and end screens under the Windows operating system (Windows 95/98) such as Figs. 1A and 1B, the user should like to see the Microsoft logo at the time of turning on / off the computer, In order to change the user arbitrarily, it is necessary to understand the system of the Windows operating system, find and change the file attributes, and it is not easy for the general user and cannot change it from time to time.

On the other hand, in the case of the desktop screen, the user can change to another screen, but the content of the screen is limited to that provided by the Windows operating system, which is inconvenient because it is stored in a computer or must be input through scanning. And, if you want to change the desktop setting once, you have to understand the Windows configuration of the desktop and work manually.

Accordingly, there has been a demand for a method for easily changing and continuously updating the computer startup and shutdown screens, the desktop screen, sound files upon startup and shutdown of the computer, and the like.

In addition, these days, advertisements using the Internet such as banner advertisements or adcons are in the spotlight, but there is a problem in that the advertising effect is very low because they can be viewed only by accessing the Internet and entering a specific site. Therefore, by using the above method, computer screens or sound files are produced as screens or files containing advertisements of specific companies or companies, and the computer screens are continuously used for advertisement by pushing them to the user's computer. There has been a need for a way. Push server is the operation of forcibly pushing the information and data stored in the network server to the client computer.In addition, in order to be provided with various internet information, it is necessary to know the website address of the information and to view the internet information updated daily There has always been a hassle of moving to a site. In the technical field to which the above invention belongs, there has been a) information providing software using push technology, b) software interstitial technique, and c) online advertising and information providing. In the case of a), a conventional application program called 'pointcast' is a form of sending information from a server to a client computer through push technology. However, in order to receive the information, the information must be output through a new window (information window), not the desktop. For this reason, there has been a demand for the convenience of providing information on the desktop, the start or the end screen, etc. without a specific application information window. Information is provided in the form of output). This is similar to the well-known information providing methods such as Noman advertising windows, messenger programs chat windows, or securities information HTS (Home Trading System) securities information window. There is a problem that can not run other applications through this, even if the program is running and the information is displayed, it is required to provide a unique form of information and services that do not interfere with the shortcut of the desktop or the window of other applications. In the present invention, when the desktop is taken as an example, it is located behind the shortcut icon of the desktop and is output in the full size of the desktop. This is because the user computer updates the desktop file set in itself with the desktop file pushed from the server computer as described in various descriptions of the present invention. The information is provided to the user only when the user is connected to a network such as the Internet while the computer is turned on, which is a disadvantage of not being able to see the information when the network is disconnected from the offline state. In addition, any information is displayed only when the program is executed. After the program is terminated, no related information or advertisements can be viewed. Therefore, regardless of whether the online network is connected, users are required to have a form in which the information is continuously exposed to the user through the desktop and a form in which the information can be displayed even after the program is terminated. The technology selects a one-way push method of fixing the receiving side IP and transmitting data corresponding to the setting information of the receiver recorded in the server to the client, but the present invention is a pull from the client and a push from the server. Compared to the push and pull data transmission method, the user has various disadvantages of information selection, and the information is downloaded from the server even when it is not desired. Prior art b) is a software interstitial When working with a computer, when you start the software, the logo screen that first introduces the title and version of the software is displayed. The logo screen is inserted with advertisements of other products or companies. The prior art b) includes commercially available software installed on a computer, and information about the software is displayed at the time of installation. The information is included in the information, and information on the network between the server and the client or It has the disadvantage that no information and advertisement can be updated or changed through the network in the form of fixed to the program rather than the advertisement providing method. Conventional technology c) refers to the site information and banner advertisement currently provided on the Internet. The provision of information and advertisements Only a usable form. In addition, advertising and information provided by the prior art, c) can not grow any more in the banner ad of a certain size, ad throughout the entire monitor screen has an impossible problem. In addition, there is a limit that no information and advertisements can be shown to users without a specific web browser.

An object of the present invention is to provide a method for automatically providing schedule information or advertisement by using a computer startup and shutdown screen, a desktop file, a sound file at computer startup and shutdown, and the like to solve the above problems.

Another object of the present invention is to provide a system for providing schedule information or advertisement by using a computer startup and shutdown screen, a desktop file, a sound file at computer startup and shutdown, and the like.

1A to 1C show a conventional computer screen.

2 is a block diagram of a system for providing information and advertisement using a computer screen or sound in a network according to a preferred embodiment of the present invention.

3A to 3D are views illustrating screens changed or updated by the method described with reference to FIG. 2.

4 is a flowchart illustrating an operation of the push server illustrated in FIG. 2 as an embodiment of the information and advertisement providing method of the present invention.

5 is a flowchart illustrating an operation of the PC client shown in FIG. 2 as another embodiment of the information and advertisement providing method of the present invention.

In order to achieve the above object, a method for providing schedule information and performing advertisements on a screen or sound of user computers using a server computer, the method comprising: (a) advertising the advertiser and certain information to be downloaded to the user computer; Updating the start screen, the end screen or the desktop files including one of the predetermined advertisement images, or the sound file including the predetermined sound in a predetermined period of time and storing the same in a memory connected to the server computer; (b) at least one screen file or sound file that the user wants to receive from the user computer at a predetermined time unit by the server computer storing the screen files and the sound file of step (a) in the memory. Receiving a transmission request; (c) comparing the file transfer request information received in step (b) with the screen file or sound file stored in step (a); And (d) if the comparison result of step (c) is different, pushing a file including some of the information, the advertisement image, and the audio updated in step (a) to the user computer. Method of providing information and advertisement using computer screen or sound on a network programmed to automatically change start screen, end screen or desktop files or sound files set in itself to corresponding files pushed from the server computer To provide.

In order to achieve the above object, download and save the advertisement screen files and the sound file to change or update at least one or more of the start screen, the end screen and the desktop files, and the sound files at computer startup and shutdown, respectively. At least one of automatically changing a corresponding part of an operating system to change or update at least one or more of the currently set advertisement screen files and a sound file to the downloaded corresponding advertisement screen files and a sound file; More than one PC client; And an advertiser information storage for storing at least advertiser personal information and advertising requirements, a member information storage for storing personal information of at least the PC client owners (members), screen files and sound files of the PC client. Or an update information storage unit for storing the advertisement screen files and the sound file for updating, and when the PC client requests a connection, the advertiser requirement and personal information of the member stored in the advertiser and member information storage unit, respectively. In comparison, if the connected member is a member that meets the requirements of the advertiser includes a push server for continuously pushing the advertisement screen files and sound files desired by the member to the PC client via the Internet network; Of the advertisement screens requesting the members to download the The PC client continually checks the number, time and date the client views or hears the advertisement screens and sound after downloading the advertisement screen files and sound file from the push server. After a certain time, when reconnecting to the push server, the checking information is transmitted to the push server, and has a Windows 95 or 98 operating system. The automatic change or update of the startup or shutdown screen file is performed by Logo = in the MSDOS.SYS file. With 1 set, the current startup screen file is downloaded and saved as the startup screen file (Logo.sys in Windows 95, logos.sys in Windows 98), and the current shutdown screen file is downloaded. Change or update the saved exit screen file (Logow.sys), and automatic change or update of the desktop file is WIND. Use the SystemParameterInfo function in the OWS API or modify the corresponding item in the Windows registry (HKEY_CURRENT_USER＼control paneldesktop) to change or update the current desktop file to the downloaded desktop file. Provides information and advertisement providing system used.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings. FIG. 2 is a block diagram of an information and advertisement providing system using a computer screen or sound in a network according to a preferred embodiment of the present invention.

The block diagram of FIG. 2 is largely composed of PC clients 20, 22, hereinafter referred to as clients, and a push server 24. As shown in FIG.

Each of the clients 20, 22, ... is connected to the push server 24 via the Internet network 26, and the download information storage unit 202, the client control unit 204 and the respective file units 206- 214).

Each of the clients 20, 22, ... only needs to be connected to the push server 24 when the screen files and sound files are downloaded. Once downloaded, the clients 20, 22, ... are only downloaded by turning off or turning on the computer. The files are output (displayed) on the screen.

Hereinafter, the functions of the blocks included in each of the clients 20, 22, ... will be described by taking the first PC client 20 as an example. In addition, the operating system of the first client 20 will be described using the case of the window 95/98 as an example.

First, the first PC client 20 accesses the push server 24 through the Internet network 26.

Under the control of the client control unit 204, the download information storage unit 202 may change or update at least one or more of a start screen, a desktop, an end screen file, and a sound file at computer startup and shutdown, respectively. The files are downloaded from the push server 24 and stored.

The start screen file unit 206 stores a screen file appearing on the monitor when the client power is turned on.

The end screen file unit 208 stores a screen file appearing on the monitor when the client power is turned off.

The desktop file unit 210 stores a desktop file of the monitor. The screen save screen file unit 212 is a screen save screen file that is a file for protecting a screen when a user input by a keyboard or a mouse is not longer than a predetermined time. The sound file unit 214 stores a sound file output from the speaker when the client power is turned on or off.

Here, each of the file portions 206-214 is part of the operating system of the client 20.

The client controller 204 controls to store the changed or updated screen files and sound files downloaded from the push server 24 through the internet network 26 in the download information storage unit 202. Then, the corresponding part of the operating system is automatically changed to change or update the files of the file units 206-214 with the update information stored in the download information storage unit 202. Here, the meaning of change or update is as follows. When the client 20 connects to the push server 24 for the first time, the current files (files set by default in Windows 95/98) are changed. It will be updated. A program that performs the function of the client control unit 204 may be purchased from a circuit company providing the method of the present invention and mounted on the client, or downloaded from the push server 24 via the Internet or the like.

Of course, the client 20 may request all of the above files or only some of them when connecting to the push server 24.

In addition, after the client 20 downloads the advertisement screen files and the sound file from the push server 24, the number, time and date of the user (member) of the client 20 to view or hear the advertisement screens and the sound. Checks continuously and transmits the checking information to the push server 24 when reconnecting to the push server 24 after a predetermined time. This is to pay the price of seeing the advertisement on the settlement date (for example, two weeks, one month unit) in proportion to the time and the number of times the user (member) of the client 20 viewed the advertisement screens. Here, a method for checking the number of times the user views or hears the computer screen or sound can be easily implemented by a person skilled in the art (computer, Internet, Windows program expert) using a timer function among basic functions of the Windows program (Windows 95 Programming; published 1996, by Charles Petzold, pp. 384-388). Specifically, in the case of the number of times the computer starts or closes the screen, the Windows program can check the number of times the system (user's computer) has booted or shut down itself. Therefore, it is stored in the client's memory (not shown). The information may be sent to the push server 24 together with the information. In addition, in the case of the exposure time of the desktop, after the user's computer is booted, the desktop is not covered by the application program, but is counted and stored in the memory of the client, and the push server 24 is stored together with the member information. Send it to Here, since the Windows program knows whether an application program is currently displayed on the user's computer, it can be easily implemented by using a timer function among the existing functions of Windows. Meanwhile, the push server 24 is a member information storage unit ( 242, a server controller 244, an advertiser information storage 246, and an update file storage 248.

The advertiser information storage unit 246 stores at least personal information and advertisement requirements of the advertiser. That is, the name (or business name) of the advertiser and the target for which the advertisement is to be stored are stored. Here, the target means an office worker in his 30s when the advertiser requests an office worker in his 30s.

The update file storage unit 248 stores the update screen file and the update sound file for changing or updating the monitor screens and the sound file of the client 20. In this case, a screen file may be created to include only one advertisement (for example, only 'Samsung') on the entire screen of the monitor according to the advertisement cost paid by the advertiser, or may include multiple advertisements (for example, 'Samsung', 'LG' and 'Modern' are all included) You can also create a screen file.

The member information storage unit 242 stores various types of information including personal information about a member who wants to receive the service. Here, the member who wants to receive the service changes or changes the monitor screen (start, end, desktop, etc.) of the member himself (assuming that the member satisfies the requirements of the advertiser) to the advertisement screen or voice of the advertiser. If another advertiser appears after that, the member who wants to continuously update the advertising screen. For example, the member application can be made to a specific homepage on the Internet operated by the service system, and the member (user) 10 who has applied for the service will pay a certain amount in return for the advertisement of the advertiser. By doing so, the advertiser can advertise the image of the individual or company on the member's computer screen, and the member (user) is paid a certain fee in return.

When the PC client 20 requests a connection, the server controller 244 compares the advertiser's requirements and the personal information of the member stored in the advertiser and member information storage units 242 and 246, respectively, and requests the connection. If the advertiser is a desired member to push the screen files or sound files requested by the member to the client via the Internet network (26). After the change, the update screen file is pushed to the first client 20 continuously. This push technology prevents members from being affected by their computer use. FIGS. 3A to 3D are views showing screens changed or updated by the method described with reference to FIG. 2.

3A illustrates an example of changing a start screen as shown in FIG. 1A to an update screen. That is, the advertiser (Hyundai Electronics) has changed the start screen of the desired members as shown in FIG. 3A, and the start screen as shown in FIG. 3A is displayed every time the computer is turned on. Of course, after another advertiser appears, it is automatically updated to the advertisement screen of the other advertiser.

3B illustrates an example in which an end screen as shown in FIG. 1B is changed to an update screen. In this case, each time the computer is turned off, the screen shown in FIG. 3B appears.

Similarly, FIGS. 3C and 3D show examples of changing the screen save screen and the desktop screen to the update screen, respectively.

4 is a flowchart illustrating an operation of the push server illustrated in FIG. 2 as an embodiment of the information and advertisement providing method of the present invention.

When the client and the server are connected (step 402), the member request information is received from the client (step 404). The member request information means that any screen among the start, end, background, and screen save screens is replaced by the advertiser advertisement screen. Information about whether to replace the sound at the computer start and end with the advertisement of the advertiser (sound advertisement). Here, the connection between the client and the server means that the user is a member, so the personal information of the member is already known on the server side.

It is determined whether the advertiser is a desired member (step 406). This compares the personal information and request information of the client user (member) with the advertiser information (advertiser identity, requirements) and the client user connected to the server is the advertiser. The method itself to determine whether the desired member may use a method widely used in CRM (Customer Relation Management) before the filing date of the present invention. In more detail, the user of the client displays his or her personal identity when registering a member (30s, male, hobby-golf, professional worker, etc.), and stores them in the memory by data type (age, gender, location, occupation, etc.). This can be easily understood and understood by those of ordinary skill in the art (computer, Internet, and Windows program experts). It is determined whether the first connection is made (step 408).

The member checks the requested information (step 410). The member checks which screen is changed to an advertisement screen.

The requested information (update screen file or sound file) is transmitted to the client (step 414).

If the client does not connect to the server for the first time in step 408, it is determined whether there is another advertiser who wants to advertise the member (step 412). Check if there is another advertiser you want to do.

If there is another advertiser, update information (update screen files, sound file) is transmitted to the client (step 416). This means that the client wants the connected member after the client first accesses the server and the start screen of the monitor is changed. When another advertiser appears, this is to push the updated screen file from the server to the client side.

5 is a flowchart illustrating an operation of the PC client shown in FIG. 2 as another embodiment of the information and advertisement providing method of the present invention.

Stores the information received from the server in the designated location (download information storage).

According to what the downloaded file is divided into steps 504, 510, 512 and 514 will be described.

If the downloaded file is a file for changing the start / end screen, it is determined whether it is the default mode (showing the logo screen; if Logo = 1 in the MSDOD.SYS file) (step 504), and if the default mode is If not (if the logo screen is not shown; if Logo = 0 in the MSDOD.SYS file), the system will switch to the default mode (step 506). Then, the start screen file (where the current start / end screen file is downloaded) logo.sys) / end screen file (logos.sys in shutdown, logow.sys in turnoff) (step 508).

The changed screen remains visible until the next time the computer is turned on or off, until the update screen is downloaded. If the default mode in step 504, just perform step 508.

If the downloaded file is a file for changing the desktop, the current desktop image file is changed to the received desktop file by using a schedule function or by modifying a corresponding item in the Windows registry (step 510). In Windows 95/98, change the current desktop image to the downloaded wallpaper by using the SystemParameterInfo function in the WINDOWS API, or modify the corresponding item (HKEY_CURRENT_USER＼control panel＼desktop item) in the Windows registry. By doing so, the current wallpaper file is changed into the downloaded wallpaper file.

If the downloaded file is a file for changing the screen save screen, change the specified file (.scr) of SCRNSAVE.EXE to the downloaded screen save file (.scr) in the boot area of the SYSTEM.INI file in the Windows directory. (Step 512) If the screen save file is not activated at this time, change the screen save activation item ('Control Panel \ desktop', ScreenSaveActive in HKEY_CURRENT_USER in the Windows Registry) to '1'. And, if the screen save activation time, i.e., the waiting time (the time it takes for the user to display the screen save screen when the user is not using the computer for a certain period of time) is not set, 'Control Panel \ desktop', ScreenSaveTimeout, 'Time 'Is set as the default.

In the case of the sound change file, the current sound file is changed to the received sound change file (step 514).

Specifically, the current sound file is changed to the downloaded sound file by changing the .current value of the HKEY_CURRENT_USER＼AppEventsSchemesApps＼DefaultStartSystemStart item.

difference The present invention Prior art Information provision method Providing information directly on the desktop without the application Providing information through an application (pointcast) Information location Provide full size wallpaper behind shortcut icon Provided as part of the desktop size (information window) on the shortcut icon Relationship between network and information provision Provide most information offline Provided only when all information is connected to the network Data transmission method Push & Pull Bi-Directional Transmission Push-way one-way transmission The present invention is not limited to the above-described embodiments, and of course, modifications can be made by those skilled in the art without departing from the spirit of the present invention. In the present embodiment, a system for providing an advertisement service using a computer screen has been described. However, even if the advertisement is not necessarily an advertisement, a system that transmits a desired screen through the Internet and provides a service for automatically changing it on the client side may be implemented. Of course. For example, a screen indicating a website linked to a certain website may be transmitted. Then, the user can move directly to the website from the screen informing the website. In addition, although the operating system has been described with reference to Windows in the present embodiment, it can be applied to other operating systems in a GUI (Graphic User Interface) environment.

Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be limited to the claims below.

According to the present invention, by providing schedule information or advertisements using a computer startup and shutdown screen, desktop and screen save screen files, sound files at computer startup and shutdown, and the like, the following effects are obtained.

When the computer user (member) turns on or turns off the computer, the startup screen and the desktop have to be viewed only in the Windows 95 or 98. However, the user can see various screens. In addition, in the case of the desktop screen and the screen save screen, it is possible to see various screens that are continuously updated. That is, in the case of the above-mentioned 'pointcast', a GUI (Graphic User Interface) information window linked with a program produced by itself is used for information. Although the present invention can be provided, it can be seen that the present invention provides the information much more efficiently than the prior art by providing information directly on the background screen, the initial screen, the end screen, and the like. In addition, the present invention provides information using the entire background screen, but the prior art provides information using some size of the background screen, there is a significant difference from the present invention in terms of the effect of providing information. The present invention is characterized in that it does not significantly affect the speed of the network while there is no data transmission. Due to this difference, in the present invention, the user can conveniently receive the information, and there is an advantage in that the information provider can easily deliver the information to the user. In addition, the present invention provides an advertisement along with the information provided on the initial screen, the end screen, and the background screen, which are not conceived by those skilled in the art, in addition to the above-described progress. In this case, the member may receive a price in return for viewing the advertisement on a computer screen. In this case, unlike a banner advertisement that can be viewed only when the user is connected to the Internet, once downloaded, the advertisement is always advertised when the user uses the computer (in consideration of computer penetration rate). .

The server sends push screens and the like with push technology, so members aren't affected at all.

Claims (2)

What is claimed is: 1. A method for providing schedule information and performing advertisement through a screen or sound of user computers using a server computer. (a) Updating a start screen, an end screen or a desktop file including one of certain information to be downloaded to a user's computer and a certain advertisement image for advertising an advertiser, or a sound file including a certain sound by a predetermined period of time; Storing the memory in a memory connected to the server computer; (b) at least one screen file or sound file that the user wants to receive from the user computer at a predetermined time unit by the server computer storing the screen files and the sound file of step (a) in the memory. Receiving a transmission request; (c) comparing the file transfer request information received in step (b) with the screen file or sound file stored in step (a); And (d) if the comparison result of step (c) is different, pushing a file including some of the information, advertisement image, and audio updated in step (a) to the user computer; The user computer is programmed to automatically change a start screen, an end screen or desktop files or a sound file set in the computer to a corresponding file pushed from the server computer. Information and advertising provided. A download information storage unit for downloading and storing advertisement screen files and sound files for changing or updating at least one of the start screen, the end screen and the desktop files, and the sound files at computer startup and shutdown, respectively, At least one PC client for automatically changing a corresponding portion of an operating system to change or update at least one or more of the set advertisement screen files and sound files to the downloaded corresponding advertisement screen files and sound files; And An advertiser information storage unit for storing at least advertiser personal information and advertisement requirements, a member information storage unit for storing personal information of at least the PC client owners (members), changing screen files and sound files of the PC client, or An update information storage unit for storing advertisement screen files and a sound file for updating, and when the PC client requests access, compares advertiser requirements and personal information of members stored in the advertiser and member information storage units, respectively. And a push server for continuously pushing the advertisement screen files and sound files desired by the member to the PC client through the Internet when the connected member is a member who meets the requirements of the advertiser. Pay the members corresponding to the number of advertisement screens requesting the download; The PC client After downloading the advertisement screen files and the sound file from the push server, the client continuously checks the number, time and date of viewing or hearing the advertisement screens and sound, and when reconnecting to the push server after a certain time elapses Sends the checking information to the push server, If you have a Windows 95 or 98 operating system, the automatic change or update of the startup or shutdown screen file is performed by downloading the current startup screen file and storing the startup screen file (Windows 95 Logo.sys, logos.sys in Windows 98), and download or change the current shutdown screen file to the saved shutdown screen file (Logow.sys). To automatically change or update the desktop file, use the System ParameterInfo function in the WINDOWS API or modify the corresponding item in the Windows registry (HKEY_CURRENT_USER＼control paneldesktop) to download the current desktop file. Information and advertisement providing system using a computer screen, characterized in that for changing or updating to a screen file.