JPWO2021260755A5 - Audience rating estimation device, audience rating estimation method, and audience rating estimation program - Google Patents

Audience rating estimation device, audience rating estimation method, and audience rating estimation program Download PDF

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Publication number
JPWO2021260755A5
JPWO2021260755A5 JP2022531248A JP2022531248A JPWO2021260755A5 JP WO2021260755 A5 JPWO2021260755 A5 JP WO2021260755A5 JP 2022531248 A JP2022531248 A JP 2022531248A JP 2022531248 A JP2022531248 A JP 2022531248A JP WO2021260755 A5 JPWO2021260755 A5 JP WO2021260755A5
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program
audience rating
target program
estimation
configuration data
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Claims (10)

将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信手段と、
前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力手段と
を備えることを特徴とする視聴率推定装置。
receiving means for receiving program configuration data of a predetermined estimation target program to be broadcast in the future, program configuration data of a predetermined comparison target program broadcasted in the past, and a performance value of an audience rating of the comparison target program;
The audience rating of the estimation target program estimated based on the program configuration data of the estimation target program, the program configuration data of the comparison target program, and the actual value of the audience rating of the comparison target program An audience rating estimation device comprising: output means for outputting estimated value data indicating an estimated value.
前記出力手段は、前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
ことを特徴とする請求項に記載の視聴率推定装置。
The output means outputs the estimation of the audience rating to the viewing of the comparison target program according to a condition satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program. 2. The audience rating estimating device according to claim 1 , wherein a predetermined addition value is added to the actual performance value of the rating.
前記出力手段は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
ことを特徴とする請求項に記載の視聴率推定装置。
3. The viewing according to claim 2 , wherein said output means outputs data indicating said condition satisfied by a difference between said program configuration data of said program to be estimated and said program configuration data of said program to be compared. rate estimator.
前記出力手段は、所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
ことを特徴とする請求項1から請求項のいずれかに記載の視聴率推定装置。
The output means outputs past difference data indicating differences in the program configuration data between two predetermined past programs, and a performance value indicating a difference between the performance values of the audience rating between the two programs. 4. The audience rating estimation device according to any one of claims 1 to 3 , wherein the difference data is output in association with the difference data.
前記出力手段は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
ことを特徴とする請求項に記載の視聴率推定装置。
The output means estimates the audience rating of the estimation target program based on the program configuration data of the estimation target program, the program configuration data of the comparison target program, and the actual value of the audience rating of the comparison target program. 2. The audience rating estimation device according to claim 1 , wherein the audience rating of the estimation target program is estimated based on the estimation model.
過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成するモデル生成手段
をさらに備えることを特徴とする請求項に記載の視聴率推定装置。
3. A model generating means for generating said estimation model based on learning data including data relating to said program configuration data of programs broadcast in the past and data relating to said performance value of said audience rating. 6. The audience rating estimation device according to 5 .
前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる表示制御手段
を備えることを特徴とする請求項1から請求項のいずれかに記載の視聴率推定装置。
7. Display control means for displaying side by side the actual value of the audience rating of the program to be compared and the estimated value of the audience rating of the program to be estimated on a display means. The audience rating estimating device according to any one of .
前記表示制御手段は、前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
ことを特徴とする請求項に記載の視聴率推定装置。
8. The display control means causes the display means to display a difference between the actual value of the audience rating of the program to be compared and the estimated value of the audience rating of the program to be estimated. Audience rating estimation device described.
将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信し、
前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する
ことを特徴とする視聴率推定方法。
receiving the program configuration data of a predetermined estimation target program to be broadcast in the future, the program configuration data of a predetermined comparison target program broadcast in the past, and the actual value of the audience rating of the comparison target program;
The audience rating of the estimation target program estimated based on the program configuration data of the estimation target program, the program configuration data of the comparison target program, and the actual value of the audience rating of the comparison target program An audience rating estimation method characterized by outputting estimated value data indicating an estimated value.
将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信機能と、
前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力機能と
をコンピュータに実現させることを特徴とする視聴率推定プログラ
a reception function for receiving program configuration data of a predetermined estimation target program to be broadcast in the future, program configuration data of a predetermined comparison target program broadcasted in the past, and an actual value of an audience rating of the comparison target program;
The audience rating of the estimation target program estimated based on the program configuration data of the estimation target program, the program configuration data of the comparison target program, and the actual value of the audience rating of the comparison target program An audience rating estimation program characterized by causing a computer to realize an output function of outputting estimated value data indicating an estimated value.
JP2022531248A 2020-06-22 2020-06-22 Viewer rating estimation device, viewer rating estimation method, and viewer rating estimation program Active JP7464711B2 (en)

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JP3629186B2 (en) 2000-06-26 2005-03-16 株式会社東芝 Broadcast system
JP2010130585A (en) 2008-11-28 2010-06-10 Video Research:Kk Viewer rating prediction apparatus and program
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