JPWO2011145650A1 - Server and program - Google Patents

Abstract

The server includes privilege acquisition means, purchased customer information acquisition means, privilege remaining amount acquisition means, sales quantity acquisition means, individual privilege amount calculation means, and update means. The individual privilege amount calculating means calculates the individual privilege amount given to one of the specific products sold based on the privilege acquired by the privilege acquiring means and the quantity acquired by the sales quantity acquiring means. . The update means refers to the purchase customer information acquired by the purchase customer information acquisition means, and adds the individual privilege amount calculated by the individual privilege amount calculation means to the remaining privilege amount of the customer who purchased the specific product. In addition, the privilege remaining amount is updated.

Description

Cross-reference of related applications

  This international application claims priority based on Japanese Patent Application No. 2010-114488 filed with the Japan Patent Office on May 18, 2010, and is based on Japanese Patent Application No. 2010-114488. The entire contents are incorporated herein by reference.

  The present invention relates to a server and a program for managing provision of a privilege to a customer who has purchased a product.

  Traditionally, points are given to the customer from the retailer separately or in conjunction with the product discount, which is done when the product is purchased by the customer (hereinafter referred to as “product discount”). Mechanism is widely realized. Here, the points can be used for discounts on products or exchanges for products, and include virtual currencies.

  In the above mechanism, the amount of points given to a customer is determined when the customer purchases a product. Therefore, it is only when a product is purchased that the customer pays attention to the amount of points given. Since then, the customer's interest in the amount of points awarded has diminished, and the customer becomes interested in the total amount of points earned by purchasing various products in the past, in other words, the balance of the amount of points. .

  However, in the above-described mechanism, there is a problem that it is difficult to maintain interest such as checking the point balance because the point balance does not increase unless the product is purchased. In addition, when interest in the point balance declines, interest in the products sold, such as products displayed at retailers, declines due to a reduction in the recognition of the point balances currently held by customers, and the purchase intention of the products. There was a problem that it was difficult to increase.

  For the purpose of solving such problems, as described in Patent Document 1, points granted to customers that have expired without being used (hereinafter referred to as “revocation points”) A method for distributing the collected revocation points to customers has been proposed.

  According to such a method, since the point balance may increase even if the product is not purchased, it is imagined that the customer's interest in the point balance is maintained, and that the purchase intention of the product is increased. Furthermore, it is envisaged that the customer's psychology of not wanting to generate invalid points from the point balance owned by the customer works, and the willingness to purchase products increases.

JP 2004-265118 A

  However, since the method described in Patent Document 1 described above is based on the premise that the customer generates an expiration point, the expiration point cannot be distributed to the customer when the expiration point does not occur. There was a problem that could not increase motivation.

  On the other hand, since the timing of distributing the revocation points in the method described in Patent Document 1 is independent of the purchase of individual products, even if interest in the point balance is sustained, the points given by the purchase of the products Interest in the forehead is not sustained. Then, there is a problem that it is difficult to maintain the interest of the customer in the product, and it is difficult to increase the willingness to purchase the product.

  The present invention has been made in order to solve the above-described problems, and an object of the present invention is to provide a server and a program that can increase the willingness to purchase a specific product and increase the willingness to check the point balance.

  In order to achieve the above object, the server according to the first aspect of the present invention provides privilege acquisition means for acquiring a privilege granted to a purchaser of a specific product, and information that can identify a customer who has purchased the specific product. Purchased customer information acquisition means for acquiring purchased customer information, privilege remaining amount acquisition means for acquiring the remaining privilege amount for each customer, sales quantity acquisition means for acquiring the quantity for which the specific product was sold, Based on the privilege acquired by the privilege acquisition means and the quantity acquired by the sales quantity acquisition means, an individual privilege amount calculation that calculates an individual privilege amount given to one of the specific products sold Means and the purchase customer information acquired by the purchase customer information acquisition means, and the individual privilege amount calculation means calculates the privilege remaining amount of the customer who purchased the specific product. Serial and adding the individual benefits amount, and an updating means for updating the benefits remaining.

  According to the server in the first aspect of the present invention, the individual privilege amount is calculated based on the privilege acquired by the privilege acquisition means and the sales quantity of the specific product, and for each specific product purchased by the customer. Benefits are granted. As a result, the privilege of the individual privilege amount is added to the privilege remaining amount of the customer who purchased the specific product, and the privilege remaining amount of the customer increases.

  Thus, since the privilege acquired by the privilege acquisition means is given to the customer who purchased the specific product separately from the conventional points given according to the amount of the purchased specific product, for example, Compared with the case where only conventional points or the like are given, the willingness to purchase a specific product can be stimulated. On the other hand, since the individual privilege amount is calculated according to the sales amount of the privilege and the specific product, the customer does not know how much the individual privilege amount until the privilege is actually granted. From this, the consciousness with respect to the privilege given to the specific goods purchased by the customer, especially the willingness to confirm the amount of privilege to be given (the above-mentioned individual privilege amount) continues. In other words, interest in the particular product purchased lasts.

  On the other hand, the total amount of privileges granted to customers can be managed by adjusting the privileges acquired by the privilege acquisition means. By doing in this way, the provision of the excessive privilege to a customer can be suppressed. As a method of adjusting the acquired privilege, various methods such as a method of directly adjusting the amount of the acquired privilege and a method of adjusting a period for acquiring the privilege can be used.

  1st aspect of the said invention WHEREIN: The said individual privilege amount calculation means calculates the sum total of the said privilege which generate | occur | produced in the specific period as a privilege total amount, and is the total of the quantity of the said specific goods sold in the said specific period. Is calculated as the total amount, and the individual privilege amount given to one of the specific products is calculated in response to calculating the total privilege amount, and the updating means is configured to calculate the individual privilege amount to the individual remaining amount. The privilege amount may be added to update the privilege remaining amount.

  In this configuration, a specific period is set, and a privilege is given to a specific product sold in the specific period. Thus, by providing the specific period and calculating the individual privilege amount, it is possible to suppress variations in the individual privilege amount given to each specific product. Furthermore, since the privilege is given to the customer after the elapse of the specific period, the time when the privilege is given to the customer can be adjusted by adjusting the length of the specific period. As a result, it is possible to adjust the duration of customer interest in a particular product.

The said structure WHEREIN: The said specific period corresponding to the said specific goods may be set how, for example, may be set to a different length according to the kind of the said specific goods.
By setting the specific period in this way, the length of the specific period can be individually set according to the type of the specific product. For example, the length of the specific period can be set in consideration of the duration of interest due to the attractiveness of the specific product itself. Specifically, it is possible to lengthen the duration of interest in a specific product by setting a specific time period that exceeds the duration of interest due to the attractiveness of the specific product.

  Alternatively, in the case of a specific product with a short replacement cycle, a specific period is set short, and a privilege is given to the customer at an early stage, thereby inviting the customer to purchase the next specific product. Can be made.

In the above configuration, any timing may be set as the start of the specific period. For example, a timing when each of the specific products is sold may be set.
By setting the start of the specific period in this way, the specific period starts when the customer purchases the specific product. Therefore, a specific period is individually set for each specific product, and the individual privilege amount is calculated. Then, depending on the purchase time of a specific product, the sales volume of a specific product sold during a specific period and the total amount of benefits generated during a specific period will vary, so the individual privilege amount for each specific product Fluctuates. In this way, when the amount of individual benefits varies depending on the purchase time of a specific product, there is a feeling that the customer wants to purchase a specific product at the time when as much individual benefit as possible is added to the customer, and the customer's interest in the specific product Persists.

In the above configuration, the total amount may be a total quantity of the specific products sold during a sales period in which the period is completed before the start of the specific period.
By doing in this way, after the total amount which is the purchase quantity of the specific product is determined, the total privilege amount is determined, and further, the individual privilege amount for the specific product purchased thereafter is calculated. Therefore, the individual privilege amount given to each specific product becomes the same, and the occurrence of variation is suppressed. In addition, since it is only necessary to set one specific period for each specific product as compared with the method of setting a specific period individually, it is easy to calculate the individual privilege amount.

  In the above configuration, one or more intermediate calculation periods for dividing the specific period into a plurality of sections are provided, the privilege total amount is calculated for each section of the plurality of divided sections, and the total amount is , The cumulative quantity of the specific product purchased from the start of the specific period to the most recently passed intermediate calculation period, and the individual privilege amount calculation means is configured to calculate the privilege for each section. The individual privilege amount may be calculated based on the total amount and the total amount which is a cumulative amount.

  By doing in this way, in the specific period comprised from a some area, an individual privilege amount is calculated whenever one area is complete | finished. In calculating the individual privilege amount, the total privilege amount is calculated for each section, and the total amount of the specific product is the cumulative quantity of the specific product purchased from the beginning of the specific period until the individual privilege amount is calculated. Is calculated as And the privilege of an individual privilege amount is provided with respect to the specific goods purchased from the start of a specific period to the time of calculation of an individual privilege amount.

  Therefore, the individual privilege amount given at the time near the beginning of the specific period is larger than the individual privilege amount given near the end of the specific period. This is because the total amount of the specific product in the individual privilege amount given at a time close to the start of the specific period is smaller than the total product amount of the individual privilege amount given near the end of the specific period. Furthermore, a customer who purchases a specific product at a time close to the beginning of the specific period has a higher number of times a privilege is given compared to a customer who purchased a specific product near the end of the specific period. By doing in this way, a customer's willingness to purchase can be stimulated to purchase a specific product at an early stage.

In the 1st aspect of the said invention, you may further provide the transmission means which transmits the said privilege remaining amount which the said privilege remaining amount acquisition means acquires to an external device.
By doing in this way, the privilege remaining amount which a customer holds can be checked with an external device. The transmission to the external device may be performed when the privilege remaining amount acquisition unit acquires the privilege remaining amount, or may be performed when there is a transmission request from the external device.

1st aspect of the said invention WHEREIN: The said privilege which the said privilege acquisition means acquires is good also as an aspect defined based on the electric power sale amount sold from the power sale installation.
In this way, the privilege is generated based on the amount of power sold from the power selling facility that is not directly related to the sale of the specific product. Therefore, a customer who has purchased a specific product is unlikely to predict the individual privilege amount of the privilege to be granted, and may maintain interest in the customer's specific product or the privilege to be granted until the privilege is actually granted. it can.

  The server in the second aspect of the present invention includes a privilege acquisition means for acquiring a privilege granted to a customer based on the amount of power sold by the power sale facility, and a privilege remaining for acquiring the privilege remaining amount for each customer. Based on a total amount of the privilege remaining amount of all customers acquired by the amount acquisition unit, the privilege acquired by the privilege acquisition unit, and the privilege remaining amount acquisition unit, the predetermined amount of the privilege remaining held by the customer Individual privilege amount calculating means for calculating an individual privilege amount given per amount, the individual privilege amount calculated by the individual privilege amount calculating means, and the benefit remaining of each customer acquired by the privilege remaining amount acquiring means An update unit that calculates the individual privilege amount to be given to each customer based on the amount, adds the privilege amount of each customer acquired by the privilege remaining amount acquisition unit, and updates the remaining privilege amount; .

  According to the server of the second aspect of the present invention, by calculating the individual privilege amount based on the privilege amount of the privilege obtained by the power sale and the total amount of the customer's privilege remaining amount, the predetermined amount of the privilege remaining amount The amount of privilege to be granted is determined. As a result, the privilege amount of the privilege according to the amount of the privilege remaining held by the customer is added to the customer's privilege remaining amount, and the customer's privilege remaining amount is increased.

  Therefore, compared with the case where only the conventional point etc. are provided, the willingness to purchase a specific product can be stimulated. On the other hand, since the individual privilege amount is calculated according to the total amount of the privilege and the total amount of the privilege remaining held by the customer, the customer does not know the individual privilege amount until the privilege is actually granted. From this, the consciousness with respect to the privilege given to the specific goods purchased by the customer, especially the willingness to confirm the privilege amount (the above-mentioned individual privilege amount) to be given continues. In other words, interest in the particular product purchased lasts.

  In the second aspect of the invention or in the embodiment, the privilege based on the amount of power sold from the power selling facility is leveled during a period in which the power is sold, and a plurality of the power selling facilities are provided. In the case where the power generation device is provided, at least one of leveling may be performed in a region where at least a part of the power generation device is disposed.

  By doing in this way, the variation of the privilege amount of the privilege generated due to the variation of the power sale amount is leveled, and the variation of the individual privilege amount of the privilege given to the customer can be suppressed.

  In the above aspect, when the power selling capacity of the power selling facility is increased, the updating unit is the target of adding the individual privilege amount before the power selling capacity of the power selling facility is increased. You may add the said individual privilege amount which concerns on the increase in the amount of power sales to the said privilege remaining amount of the said customer who purchased the said specific product different from a specific product.

  In this way, when there is a variation in the privilege amount of the privilege to be granted, the increase in the privilege amount caused by the variation is different from the specific product that has been granted the privilege until then. To the product. This makes it difficult for the customer to predict when the privilege is given to the other specific product. For this reason, when the customer knows that the special offer has been granted to the other specific product, the customer feels a special feeling such as a bargain for the other specific product, and the customer purchases the other specific product. Motivation is stimulated.

In the first aspect or the second aspect of the invention, the privilege may be a point.
By doing in this way, in addition to the conventional point given by purchase of a specific goods, the point as a privilege is further given to a customer. In other words, the customer is awarded points twice at different times. For this reason, it is possible to maintain the customer's awareness of the points given and the willingness to check the point balance. The points include virtual currency and electronic money.

  In the first aspect or the second aspect of the invention, the power selling facility includes a power generation device capable of acquiring a carbon dioxide emission right, and the privilege is the carbon dioxide emission right obtained by power generation of the power generation facility. It may be.

  By doing so, carbon dioxide emission rights are granted to customers as a privilege. Carbon dioxide emission rights granted to customers may be donated to institutions such as countries, or sold to third parties who wish to purchase carbon dioxide emission rights. By doing so, it is possible to stimulate the willingness to purchase a specific product for a customer who is highly aware of environmental issues.

A third aspect of the present invention is a program that causes a computer to execute each means in the server of the first aspect of the present invention or the server of the second aspect of the present invention.
According to the program in the third aspect of the present invention, the individual privilege amount is calculated based on the privilege amount of the acquired privilege and the sales quantity of the specific product, and for each specific product purchased by the customer. Benefits are granted. As a result, the privilege of the individual privilege amount is added to the remaining privilege amount of the customer who purchased the specific product according to the number of the purchased specific products, and the remaining privilege amount of the customer is increased.

  Therefore, compared with the case where only the conventional point etc. are provided, the willingness to purchase a specific product can be stimulated. On the other hand, since the individual privilege amount is calculated according to the total amount of the privilege and the remaining privilege amount held by the customer, the customer does not know how much the individual privilege amount until the privilege is actually granted. From this, the consciousness with respect to the privilege given to the specific goods purchased by the customer, especially the willingness to confirm the amount of privilege to be given (the above-mentioned individual privilege amount) continues. In other words, interest in the particular product purchased lasts.

  The above-mentioned program may be stored in a ROM (Read Only Memory) or a backup RAM (Random Access Memory) incorporated in the computer, and loaded into the computer from the ROM or the backup RAM, or used via a network. It may be loaded into a computer and used.

  Moreover, the above-mentioned program may be recorded on a computer-readable recording medium and used. Examples of the recording medium include a flexible disk (FD), a magneto-optical disk (MO), a DVD (registered trademark), a CD-ROM (Compact Disc Read Only Memory), and a Blu-ray. -Ray disk (registered trademark), HD-DVD (registered trademark), hard disk, portable semiconductor memory (for example, USB memory, memory card, etc.) are included.

  According to the server in the first aspect of the present invention, the server in the second aspect, and the program in the third aspect, the individual privilege amount is calculated based on the privilege acquired by the privilege acquisition means and the sales quantity of the specific product. By giving a privilege to each specific product purchased by a customer and increasing the remaining amount of the customer's privilege, it is possible to increase the willingness to purchase a specific product and increase the willingness to check the point balance. There is an effect.

  In addition, according to the server in the first aspect of the present invention, the server in the second aspect, and the program in the third aspect, the individual privilege amount based on the privilege obtained by the power sale and the total amount of the customer's privilege remaining amount To determine the amount of benefits granted for a given amount of remaining benefits, and increase the remaining amount of benefits for the customer, thereby increasing the willingness to purchase specific products and willingness to check the point balance There is an effect that can be increased.

It is a schematic diagram explaining the structure of the server which concerns on the 1st Embodiment of this invention. It is a flowchart explaining the setting method of the specific period in the server of FIG. It is a conceptual diagram explaining the structure of the information regarding the period memorize | stored in a period memory | storage part. It is a flowchart explaining the provision method of the point in the server of FIG. It is a schematic diagram explaining another embodiment of the server of FIG. It is a flowchart explaining the setting method of the specific period in the server which concerns on the 2nd Embodiment of this invention. It is a conceptual diagram explaining the structure of the information regarding the period memorize | stored in a period memory | storage part. It is a flowchart explaining the provision method of a point. It is a flowchart explaining the setting method of the specific period in the server which concerns on the 3rd Embodiment of this invention. It is a conceptual diagram explaining the structure of the information regarding the period memorize | stored in a period memory | storage part. It is a flowchart explaining the provision method of a point. It is a flowchart explaining the provision method of a point. It is a flowchart explaining the provision method of the point in the server which concerns on the 4th Embodiment of this invention.

  DESCRIPTION OF SYMBOLS 1 ... Server, 23 ... Point amount acquisition part (an example of privilege acquisition means), 24 ... Product quantity acquisition part (an example of sales quantity acquisition means), 25 ... Balance acquisition part (an example of purchase customer information acquisition means, privilege remaining amount) An example of an acquisition unit), 41... Transmission unit (an example of transmission unit), 33... Individual point amount calculation unit (an example of individual privilege amount calculation unit), 34.

<< First Embodiment >>
A server according to a first embodiment of the present invention will be described with reference to FIGS.
The server 1 according to the present embodiment grants funds obtained by selling power from wind power generation facilities to customers as privilege points (hereinafter referred to as “points”). For example, the case where the operating company of a home appliance mass retailer operates the server 1 according to the present embodiment will be described. First, the operating company acquires at least a part of a right such as a power sale right in the wind power generation facility. The funds obtained through the sale of electricity from the wind power generation facilities are distributed to the operating company according to the share of rights. The operating company uses the server 1 of this embodiment separately from the points given to customers in connection with the sale of products such as home appliances at home appliance mass retailers (hereinafter referred to as “product points”). , Points can be awarded to customers who have purchased goods.

  As shown in FIG. 1, the server 1 includes a period storage unit 11 (hereinafter referred to as “storage unit 11”) that stores information related to a specific period, and a privilege point storage unit 12 that stores information related to points ( Hereinafter, it is expressed as “storage unit 12”), a product attribute acquisition unit 21 that acquires attributes of sold products (hereinafter referred to as “acquisition unit 21”), and information on a specific period is acquired. Period information acquisition unit 22 (hereinafter referred to as “acquisition unit 22”) and a point amount acquisition unit 23 (an example of privilege acquisition means) that acquires a point amount generated during a specific period. 23 ”), and a product quantity acquisition unit 24 that acquires the number of specific products sold in a specific period (an example of sales quantity acquisition means, hereinafter referred to as“ acquisition unit 24 ”). And the remaining points held by the customer (It is an example of a privilege balance and is hereinafter referred to as “balance”.) Point balance acquisition unit 25 (an example of a purchase customer information acquisition unit, an example of a privilege remaining amount acquisition unit, hereinafter “acquisition unit 25”) And a calculation unit 30 that calculates a point amount to be given to a customer, and a transmission unit 41 (an example of a transmission unit) that transmits a balance held by the customer to an external device. ing.

  Here, the specific product is a product to which points are given by the server 1 according to the present embodiment. The specific period is a period for calculating the total amount of points obtained by selling power from the wind power generation facility. The information relating to the specific period is the length of the specific period corresponding to the specific product, and data that associates the start and end of the specific period set by the calculation unit 30 with the purchased specific product. It is. The point-related information is data associating the point amount obtained by selling power of the wind power generation facility with the obtained date and time.

  Furthermore, the server 1 according to the present embodiment is connected to the external server 1A so as to be able to transmit and receive information about products and information about customers. The external server 1A is a server owned by the operating company, and information related to products in which attributes of all products including specific products sold at home appliance mass retailers are associated with sales dates and times, and products purchased with customers. The storage unit 13A stores information related to the customer associated with the customer's attribute and the balance of the customer.

  The memory | storage part 11 has memorize | stored the length of the specific period defined for every kind of specific goods. In addition, the storage unit 11 stores the start and end of a specific period set in accordance with the purchase of a specific product in association with the purchased specific product. The length of the specific period may be an invariant period stored in advance in the storage unit 11, the operator of the server 1 may be able to change the length of the period, and further, the specific period It may be possible to add, change, or delete a specific product for which is set, and there is no particular limitation.

  The storage unit 12 stores the amount of power sold by the wind power generation facility in association with the date and time. The correspondence between the amount of power sold and the date and time can be associated with various units such as year, month, day, hour, minute, second, and is not particularly limited. For example, an example of using association by unit used in a sales contract can be given.

The calculation unit 30 calculates the amount of points given to a customer who has purchased a specific product, and adds the calculated amount of points to the balance held by the customer.
As shown in FIG. 1, the calculation unit 30 includes a period setting unit 31 (hereinafter referred to as “setting unit 31”) that sets the start and end of a specific period, and whether the end of the specific period has elapsed. A progress determination unit 32 (hereinafter referred to as “determination unit 32”) for determining whether or not, and an individual point amount calculation unit 33 (individual benefit amount calculation) that calculates the amount of points given to one specific product Is an example of a means, hereinafter referred to as “calculation unit 33”), and a balance update unit 34 (an example of an update means, which adds the points of the individual points to the balance held by the customer. And a ROM 35 (which is an example of a recording medium) that stores a program that causes the server 1 to execute a point assigning process to be described later.

  The transmission unit 41 transmits the customer balance to the external device at a predetermined interval and every time the customer balance is updated in response to a request from the external device. When transmitting to the external device, other information such as customer identification information corresponding to the balance may be transmitted in association with the balance, and there is no particular limitation. As an external device, a PC or a portable terminal registered in the server 1 as a terminal used by a customer can be exemplified.

  Next, a method for giving points in the server 1 according to the present embodiment will be described with reference to FIGS. Here, a case where one type of product is set as a specific product, in other words, a case where points are given to only one type of product will be described.

When the point giving process is executed in the server 1, first, a program for executing the point giving process is loaded from the ROM 35 into the arithmetic unit 30.
Thereafter, when the product is purchased, the calculation unit 30 of the server 1 performs a process of setting a specific period. As shown in FIG. 2, when a product is purchased, the acquisition unit 21 acquires information related to the product purchased by the customer from the product customer information storage unit 13 </ b> A (hereinafter referred to as “storage unit 13 </ b> A”) of the external server 1 </ b> A. Is acquired (step S1). The setting unit 31 determines whether the purchased product is a specific product based on the attribute of the product included in the information about the product (step S2). That is, it is compared whether or not the attribute of the purchased product matches the attribute of a specific product set in advance.

When the purchased product is not a specific product (in the case of NO), the process of setting a specific period by the server 1 ends.
When the purchased product is a specific product (in the case of YES), the acquisition unit 22 acquires the length of a specific period corresponding to the specific product from the storage unit 11 (step S3). The storage unit 11 stores information that associates attributes of specific products with lengths of specific periods. Therefore, the acquisition part 22 can acquire the length of a corresponding specific period based on the attribute of a specific product. In addition, the length of a specific period may be set to a different length according to the kind of specific goods, may be set to the same length, and is not specifically limited.

  And the setting part 31 sets the time when a specific goods was purchased as the start of a specific period, and the time when the length of the specific period acquired from the memory | storage part 11 passes from the time when a specific goods is purchased. Is set as the end of a specific period (step S4). Thereafter, the acquisition unit 22 obtains information regarding a period in which information specifying the customer who has purchased the specific product acquired by the acquisition unit 21 is associated with the start and end of the specific period set by the setting unit 31. The information is output to the storage unit 11 and the information is stored in the storage unit 11 (step S5).

  Here, as shown in FIG. 3, the information regarding the period includes at least information indicating the attribute of the purchased product (for example, “A123-X”) and the customer who purchased the product, as shown in FIG. 3. Information for identifying the information (for example, “000001”, etc.), information on the beginning (for example, “2010/04/01”, etc.) and the end of the specific period (for example, “2011/03/31”, etc.), etc. It is a thing. Here, the configuration of information indicating product attributes will be described by taking “A123-X” as an example. “A123-X” is “A” is a code indicating the type of product, “123” is a number for identifying each product in that type, and “−X” is whether or not the product is set as a specific product It is comprised as a code | symbol which identifies these. Moreover, the membership number previously given to the customer can be used as information for specifying the purchased customer.

  On the other hand, the calculation unit 30 performs a process of giving the points of the individual points to the customer's balance at a predetermined frequency, for example, once a day. As illustrated in FIG. 4, the acquisition unit 22 acquires information regarding the period stored in the storage unit 11, particularly the end of a specific period (step S <b> 11). And the determination part 32 compares the present date and time with the end of the acquired specific period, and determines whether the specific period which the said end passed exists (step S12).

When there is no specific period in which the end has passed (in the case of NO), the process of giving points by the server 1 ends.
In the case where there is a specific period in which the end has elapsed (in the case of YES), based on the determination result of the determination unit 32, the information on the period acquired by the acquisition unit 22 Initial reading is performed (step S13). Then, the acquisition unit 23 acquires the point amount generated from the start period to the end period from the storage unit 12. In other words, all point amounts generated during a specific period in which the final period has elapsed are acquired (step S14).

  On the other hand, the acquisition unit 24 acquires information on a specific product sold from the start to the end, particularly the number of sales of the specific product, from the storage unit 13A of the external server 1A. In other words, during the specific period in which the end of the period has passed, the number of sales of the specific product related to the period is acquired (step S15).

  Next, the calculation unit 33 calculates the total point amount that is the sum of the point amounts acquired by the acquisition unit 23 and calculates the total number of specific products that is the total number of specific products acquired by the acquisition unit 24. calculate. Then, the calculation unit 33 calculates a value obtained by dividing the total point by the total number of specific products, that is, an individual point amount (an example of an individual privilege amount) that is the amount of points given to one specific product ( Step S16).

  When the individual point amount is calculated, the acquisition unit 25 acquires the balance held by the customer who purchased the specific product from the storage unit 13A (step S17). Then, the update unit 34 adds the calculated individual point amount to the acquired customer balance (step S18). The balance after the addition, in other words, the updated balance is stored in the storage unit 13A.

  Finally, the information regarding the period when the end has elapsed is deleted from the storage unit 11 (S19). Thereby, the information regarding the period used for the point grant process is not used again for the point grant process.

  In addition, when setting multiple types of products as specific products, the total amount of points awarded is divided for each product type at a predetermined ratio, and the individual point amount to be given to specific products in each type The points after the division may be calculated as a reference.

  According to the server 1 of the present embodiment, the individual point amount is calculated based on the points acquired by the acquisition unit 23 and the number of sales of specific products, and for each of the specific products purchased by the customer, Points for individual points will be awarded. As a result, the point of the individual point amount is added to the balance of the customer who purchased the specific product, and the balance of the customer increases.

  In this way, the points acquired by the acquisition unit 23 are given to the customer who purchased the specific product separately from the conventional product points given according to the amount of the specific product purchased. Therefore, compared with the case where only the conventional product points are given, it is possible to stimulate the willingness to purchase a specific product. On the other hand, since the individual point amount is calculated according to the points and the number of sales of a specific product, the customer does not know how much the individual point amount is until points are actually given. From this, the consciousness with respect to the point given to the specific goods purchased by the customer, especially the willingness to confirm the amount of points given (an example of the individual point amount) continues. In other words, it is possible to maintain interest in the particular product purchased.

  Further, in addition to the conventional product points given by purchasing a specific product, points are further given to the customer. In other words, the customer is awarded points twice at different times. For this reason, it is possible to maintain the customer's awareness of the points given and the willingness to check the balance.

  A specific period is set, and points are awarded for specific products sold in the specific period. As described above, by calculating the individual point amount by providing a specific period, variation in the individual point amount given to each specific product can be suppressed. Furthermore, since points are awarded to the customer after the elapse of a specific period, by adjusting the length of the specific period, the period during which the customer's interest in a specific product can be adjusted can be adjusted.

  For example, the length of the specific period can be set in consideration of the duration of interest due to the attractiveness of the specific product itself. Specifically, it is possible to lengthen the duration of interest in a specific product by setting a specific time period that exceeds the duration of interest due to the attractiveness of the specific product.

  Alternatively, in the case of a specific product with a short replacement cycle, a specific period is set short, and a privilege is given to the customer at an early stage, thereby inviting the customer to purchase the next specific product. Can be made.

  By starting a specific period from when a customer purchases a specific product, a specific period is individually set for each of the specific products, and an individual point amount is calculated. Then, because the number of sales of a specific product sold during a specific period and the total amount of points generated during a specific period fluctuate depending on the purchase time of the specific product, the individual point amount for each specific product will vary. fluctuate. In this way, if the amount of individual points fluctuates depending on the purchase time of a specific product, there is a feeling that the customer wants to purchase a specific product at the time when as much individual point amount as possible is added to the customer, and the customer's interest in the specific product Can be sustained.

  The balance held by the customer can be confirmed by an external device. The transmission to the external device may be performed when the acquisition unit 25 acquires the balance, or may be performed when a transmission request is received from the external device.

  Points are generated based on the amount of power sold from wind power generation equipment that is not directly related to the sale of a specific product. For this reason, customers who purchase a specific product are unlikely to predict the individual point amount of the points granted, and may maintain their interest in the specific product or points granted until the points are actually granted. it can.

  On the other hand, the amount of electric power sold by the wind power generation facility varies greatly with the passage of time and depending on the location where the power generation facility is installed. Therefore, the point based on the amount of power sold from the wind power generation facility is leveled during the period when the power is sold, and when a plurality of wind power generation devices are provided, at least a part of the plurality of wind power generation devices is You may perform at least one of the leveling in the arrange | positioned area | region. By doing in this way, the dispersion | variation in the point amount resulting from the dispersion | variation in the amount of electric power sales is leveled, and the dispersion | variation in the individual point amount of the privilege provided to a customer can be suppressed.

  Further, as in the above-described embodiment, the calculation unit 33 may calculate the individual point amount based only on the total amount of points and the total number of specific products, and further on the weather on the day when the individual point amount is calculated. Accordingly, the individual point amount may be increased or decreased by multiplying the calculated individual point amount by a coefficient. For example, in the case of weather such as rainy weather, where the number of customers visiting the store is expected to be small, the individual point amount may be increased using a coefficient larger than 1.

  In addition, the individual point amount may be increased or decreased by multiplying the calculated individual point amount by a coefficient according to the power generation status of the wind power generation facility on the day for calculating the individual point amount. For example, the individual point amount may be increased using a coefficient larger than 1 on a day when the wind is strong and the power generation amount of the wind power generation facility is large. In this way, the customer can be urged to visit the store in bad weather with few customers.

  In addition, the server 1 may acquire the information regarding a product and the information regarding a customer from the memory | storage part 13A of 1 A of external servers like the above-mentioned embodiment, and as shown in FIG. Information related to the product or information related to the customer may be acquired from the product customer information storage unit 13 provided, and is not particularly limited.

  Furthermore, the privilege given to the customer by the server 1 of the present embodiment may be funds obtained by selling electricity by wind power generation facilities as in the above-described embodiment, or carbon dioxide obtained by wind power generation. It may be an emission credit (hereinafter referred to as “emission credit”), and is not particularly limited.

  Thus, by giving the emission credit as a privilege to the customer, it is possible to stimulate the willingness to purchase a specific product for a customer who is highly conscious of environmental problems. Emission credits granted to customers may be donated to institutions such as countries, or sold to third parties who wish to purchase emission credits.

  In addition, when the power selling capacity in the wind power generation facility increases, the updating unit 34 adds the individual point amount related to the increase in the power selling amount to the balance of the customer who purchased a specific product different from the previous one. Also good.

  That is, when variation occurs in the amount of points, an increase in the amount of points generated due to the variation is given to another specific product different from the specific product to which points have been given so far. By doing in this way, it becomes difficult for the customer to predict the timing when points are given to the other specific products. For this reason, when the customer knows that points have been awarded to the other specific products, the customer feels a special feeling such as a bargain for other specific products, and the customer purchases other specific products. Can stimulate motivation.

  Furthermore, although this embodiment applied and demonstrated to the example which acquires points by the power sale using a wind power generation facility, it is not restricted to a wind power generation facility, a solar power generation facility, a solar thermal power generation facility, a hydroelectric power generation facility, etc. You may earn points by selling electricity using other power generation facilities. Other power generation facilities are preferably power generation facilities that do not emit carbon dioxide during power generation or that emit less, or power generation facilities that use renewable energy.

<< Second Embodiment >>
Next, a second embodiment of the present invention will be described with reference to FIGS.
The basic configuration of the server of this embodiment is the same as that of the first embodiment. However, the first embodiment differs from the first embodiment in a sales period for selling a specific product and a specific period for calculating points. And the point of calculating the individual point amount is different. Therefore, in the present embodiment, only the vicinity of the individual point amount calculation method will be described using FIGS. 6 to 8, and description of other individuality elements and the like will be omitted.

  In the server 1 of the present embodiment, when the type of product to which points are given as a specific product, the start and end of the sales period of the product to which points are to be given, and the start and end of a specific period are determined. As shown in FIGS. 6 and 7, a specific product for which points are given is set in advance (step S <b> 21). The setting of the specific product is performed by a method such as changing a part “−X” of a code indicating whether or not the product is a specific product in the information “A123-X” indicating the attribute of the product. Furthermore, the setting unit 31 sets the start period (for example, “2010/07/01” and the like) and the end period (for example, “2010/12/31” and the like) of the sales period of the specific product (step S22). A start period (for example, “2011/01/01” and the like) and an end period (for example, “2011/12/31” and the like) are set (step S23).

  Here, the sales period divides whether or not points are given to a specific product sold. Specifically, the point of sale for a specific product sold within that period is given. Grant is made. Furthermore, in the present embodiment, description will be made by applying to an example in which the start of a specific period is started after the end of the sales period has elapsed.

  When the attributes of the specific product, the start and end of the sales period, and the start and end of the specific period are set, these pieces of information are associated with each other and stored in the storage unit 11 (step S24).

  On the other hand, the calculation unit 30 performs a process of giving the points of the individual points to the customer's balance at a predetermined frequency, for example, once a day. Since the acquisition from the end of a specific period (S11) to the acquisition of the point amount (S14) is the same as in the first embodiment, a flowchart including the corresponding part is shown in FIG.

  In the server 1 of this embodiment, the part which acquires the sales number of the specific goods sold in the sales period differs from 1st Embodiment. That is, the acquisition unit 22 acquires information on the start and end of the sales period corresponding to the specific product from the storage unit 11 (step S31). The acquisition unit 24 acquires the number of specific products sold during the sales period, in other words, from the start to the end of the sales period, from the storage unit 13A based on the information on the start and end of the sales period. (Step S32).

  The calculation unit 33 calculates the total point amount that is the sum of the point amounts acquired by the acquisition unit 23 and calculates the total number of specific products that is the total number of specific products acquired by the acquisition unit 24. Then, the calculation unit 33 calculates a value obtained by dividing the total point by the total number of specific products, that is, an individual point amount (an example of an individual privilege amount) that is the amount of points given to one specific product ( Step S33). Since the subsequent processing is the same as the processing in the first embodiment, the description thereof is omitted.

  According to the server 1 of the present embodiment, after the total number of specific products is determined, the total point amount is determined, and the individual point amount for the specific product purchased after that is calculated. Therefore, the individual point amount given to each specific product is the same, and the occurrence of variation is suppressed. In addition, since it is only necessary to set one specific period for each specific product as compared to the method of setting a specific period individually, calculation of the individual point amount is facilitated.

<< Third Embodiment >>
Next, a third embodiment of the present invention will be described with reference to FIGS.
The basic configuration of the server of this embodiment is the same as that of the first embodiment, but the first embodiment divides a specific period into a plurality of sections and calculates the individual point amount for each section. Is different. Therefore, in the present embodiment, only the periphery of the individual point amount calculation method will be described with reference to FIGS. 9 and 11, and description of other components and the like will be omitted.

  In the server 1 of this embodiment, when the type of product to which points are given as a specific product, the start and end of a specific period, and the intermediate calculation period that divides the specific period into sections are determined, FIG. 9 and FIG. As shown in FIG. 4, a specific product to which points are given is set (step S41). Further, the setting unit 31 sets the start and end of the sales period of the specific product, and further, an intermediate calculation period for dividing the specific period into a plurality of sections (step S42). By setting in this way, the specific period is grasped as a set of a plurality of sections divided by the intermediate calculation period.

  Here, the intermediate calculation period is a period when the calculation unit 33 calculates the individual point amount. Similarly, the final period for calculating the individual point amount is also the final calculation period. Therefore, the present embodiment is different from the other embodiments in that the calculation of the individual point amount is performed a plurality of times in one specific period. For example, as shown in FIG. 10, a specific period is a half year from “2010/01/01” as the initial period to “2010/05/31” as the final period, and the first first intermediate calculation period is “2010”. / 01/31 ”, the second second intermediate calculation period is“ 2010/02/28 ”, the third third intermediate calculation period is“ 2010/03/31 ”, and the fourth fourth intermediate calculation period is“ 2010/04/30 ", the specific period is a set of five sections having a length of about 1 month.

  When the attributes of the specific product, the start and end of the specific period, and the intermediate calculation period are set, these pieces of information are associated with each other and stored in the storage unit 11 (step S43).

  On the other hand, the calculation unit 30 performs a process of giving the points of the individual points to the customer's balance at a predetermined frequency, for example, once a day. As illustrated in FIG. 11, the acquisition unit 22 acquires information on the period stored in the storage unit 11, in particular, the end and intermediate calculation periods of a specific period (step S <b> 51). Then, the determination unit 32 compares the current date and time with the end of the acquired specific period and the intermediate calculation period, and determines whether or not there is a specific period reaching the end or intermediate calculation period ( Step S52).

  When there is no specific period that reaches the final period or the intermediate calculation period (in the case of NO), the process of giving points by the server 1 ends. When there is a specific period that has reached the end or intermediate calculation period (in the case of YES), the determination unit 32 further determines whether the first intermediate calculation period in the specific period has elapsed or other intermediate It is determined whether the calculation period or the final period (step S53).

  In the case of the first first interim calculation period that has elapsed (in the case of YES), on the basis of the determination result of the determination unit 32, the information regarding the period acquired by the acquisition unit 22 is specified based on the determination result. The beginning of the period is read (step S54). And the acquisition part 23 acquires the amount of points which generate | occur | produced from the said memory | storage part 12 to the 1st 1st 1st intermediate calculation period, in other words, acquires all the amount of points which generate | occur | produced in the first area. (Step S55).

  On the other hand, in the case of the first or subsequent intermediate calculation period or in the final period (in the case of NO), the acquisition unit 22 is based on the determination result of the determination unit 32 as shown in FIG. The intermediate calculation period (hereinafter referred to as “previous intermediate calculation period”) that has just passed is read from the information regarding the period acquired by (step S56). Then, the acquisition unit 23 acquires the point amount generated from the previous intermediate calculation period to the intermediate calculation period that has elapsed from the previous intermediate calculation period, in other words, acquires all the point amounts generated during the latest interval. (Step S57). Thereafter, the start of the specific period after the end of the period is read from the information regarding the period acquired by the acquisition unit 22 (step S58).

  When the point amount is acquired, the number of sales of a specific product sold from the above-described start period to the intermediate calculation period this time is acquired from the storage unit 13A of the external server 1A. (Step S59).

  Since the subsequent processing is the same as the processing in the first embodiment, the description thereof is omitted. It should be noted that the process of deleting information related to the period in S19 from the storage unit 11 is performed only after the end of the period, and is not performed only after the intermediate calculation period. Therefore, until the end of the entire specific period, information related to the period is stored in the storage unit 11, and no trouble occurs in the process of giving points. On the other hand, when the entire specific period ends, the information on the period is erased, so that the information on the period is not used again for the point grant process.

  According to the server 1 of the present embodiment, the individual point amount is calculated every time one section ends in a specific period composed of a plurality of sections. When calculating the individual point amount, the total amount of points is calculated for each section, and the total number of specific products is calculated as the cumulative total of specific products purchased from the start of the specific period until the individual point amount is calculated. Is done. The point of the individual point amount is given to a specific product purchased from the start of the specific period until the individual point amount is calculated.

  Therefore, the amount of individual points granted near the beginning of a specific period is higher because the total number of specific products is smaller than the amount of individual points awarded near the end of a specific period. . Further, a customer who purchases a specific product at a time close to the beginning of a specific period has a higher number of points awarded than a customer who purchased a specific product near the end of the specific period. By doing in this way, a customer's willingness to purchase can be stimulated to purchase a specific product at an early stage.

<< Fourth Embodiment >>
Next, a fourth embodiment of the present invention will be described with reference to FIG.
The basic configuration of the server of this embodiment is the same as that of the first embodiment, but is different from the first embodiment in that the individual point amount is calculated based on the customer balance. Therefore, in the present embodiment, only the vicinity of the individual point amount calculation method will be described with reference to FIG. 13, and description of other components will be omitted.

  Here, a method for calculating the individual point amount, which is a feature of the server 1 according to the present embodiment, will be described. In addition, about the process performed like 1st Embodiment, such as the setting method of a specific period, the same code | symbol as 1st Embodiment is attached | subjected and the description is abbreviate | omitted.

  The computing unit 30 of the server 1 according to the present embodiment performs a process of assigning points of individual point amounts to a customer balance at a predetermined frequency, for example, once a day. The process from the end of the specific period (S11) to the point amount acquisition (S14) is the same as in the first embodiment.

  When the point amount is acquired, the acquisition unit 25 acquires the balance held by the customer from the storage unit 13A (step S61). Here, the acquisition unit 25 may acquire only the balance held by the customer who purchased the specific product, or may be the balance held by all the customers stored in the storage unit 13A, and is particularly limited. It is not a thing.

  The calculation unit 33 calculates the total point amount that is the sum of the point amounts acquired by the acquisition unit 23 and calculates the total balance amount (an example of the total amount of the remaining privilege) that is the total balance acquired by the acquisition unit 25. To do. Then, the calculation unit 33 calculates a value obtained by dividing the total point by the total balance, that is, the individual point amount that is the amount of points given to one point (an example of a predetermined quantity) of the balance (step S62).

  When the individual point amount is calculated, the updating unit 34 adds the calculated individual point amount to the customer balance acquired by the acquiring unit 25 (step S18). The balance after the addition, in other words, the updated balance is stored in the storage unit 13A.

  According to the server 1 of the present embodiment, the amount of points given to one point of the balance by calculating the individual point amount based on the points obtained from the power sale and the total amount of the customer's balance Is determined. As a result, points corresponding to the amount of the balance held by the customer are added to the customer's balance, and the customer's balance increases.

  Therefore, compared with the case where only the conventional product points are given, it is possible to stimulate the willingness to purchase a specific product. On the other hand, since the individual point amount is calculated according to the total amount of points and the total amount of the balance held by the customer, the customer does not know the individual point amount until points are actually granted. From this, it is possible to maintain the consciousness of points given to specific products purchased by the customer, in particular, the willingness to confirm the amount of points given (an example of the amount of individual points). In other words, it is possible to maintain interest in the particular product purchased.

Claims (14)

A privilege acquisition means for acquiring a privilege given to a purchaser of a specific product;
Purchased customer information acquisition means for acquiring purchased customer information, which is information that can identify a customer who has purchased the specific product,
A privilege remaining amount acquisition means for acquiring a privilege remaining amount for each customer;
Sales quantity acquisition means for acquiring the quantity of the specific product sold;
Based on the privilege acquired by the privilege acquisition means and the quantity acquired by the sales quantity acquisition means, an individual privilege amount calculation that calculates an individual privilege amount given to one of the specific products sold Means,
With reference to the purchased customer information acquired by the purchased customer information acquiring means, the individual privilege amount calculated by the individual privilege amount calculating means is added to the privilege remaining amount of the customer who has purchased the specific product. In addition, update means for updating the privilege remaining amount;
A server comprising The individual privilege amount calculating means calculates the total of the benefits generated during a specific period as a total privilege amount, calculates the total quantity of the specific products sold during the specific period as a total amount, In response to calculating the total privilege amount, the individual privilege amount given to one of the specific products is calculated,
The server according to claim 1, wherein the updating unit updates the privilege remaining amount by adding the individual privilege amount to the privilege remaining amount.   The server according to claim 2, wherein the specific period corresponding to the specific product is set to a different length according to the type of the specific product.   The server according to claim 2 or 3, wherein the start of the specific period is when each of the specific products is sold.   The server according to claim 2 or 3, wherein the total quantity is a total quantity of the specific products sold during a sales period in which the period is completed before the start of the specific period. One or more intermediate calculation periods are provided for dividing the specific period into a plurality of sections;
The privilege total amount is calculated for each of the divided sections.
The total amount is the cumulative quantity of the specific product purchased from the start of the specific period to the most recently passed intermediate calculation period,
The server according to claim 2 or 3, wherein the individual privilege amount calculation means calculates the individual privilege amount based on the total privilege amount calculated for each section and the total amount that is a cumulative quantity.   The server according to any one of claims 1 to 6, further comprising a transmission unit configured to transmit the bonus remaining amount acquired by the privilege remaining amount acquiring unit to an external device. The server according to any one of claims 1 to 7,
The server according to any one of claims 1 to 7, wherein the privilege acquired by the privilege acquisition unit is determined based on a power sale amount sold from a power selling facility. A privilege acquisition means for acquiring a privilege granted to a customer based on the amount of power sold by the power selling facility;
A privilege remaining amount acquisition means for acquiring a privilege remaining amount for each customer;
Based on the privilege acquired by the privilege acquisition means and the total amount of the privilege remaining amount of all customers acquired by the privilege remaining amount acquisition means, it is given per predetermined amount of the privilege remaining held by the customer. Individual privilege amount calculating means for calculating the individual privilege amount,
Based on the individual privilege amount calculated by the individual privilege amount calculating unit and the privilege remaining amount of each customer acquired by the privilege remaining amount acquiring unit, the individual privilege amount to be given to each customer is calculated, Update means for adding up the remaining amount of each customer acquired by the remaining amount acquiring unit and updating the remaining amount of the privilege;
A server comprising   The privilege based on the amount of power sold from the power selling facility is leveled in a period during which the power is sold, and when the power selling facility includes a plurality of power generators, at least the power generator The server according to claim 8 or 9, wherein at least one of leveling is performed in a region where a part is arranged. When the power selling capacity of the power selling equipment increases,
The updating unit is configured to update the customer of the customer who has purchased the specific product different from the specific product that has been the target of the individual privilege amount before the power selling capability of the power selling facility is increased. The server according to claim 8, wherein the individual privilege amount related to the increase in the power sale amount is added to the privilege remaining amount.   The server according to claim 1, wherein the privilege is a point. The power selling facility includes a power generation device capable of acquiring carbon dioxide emission rights,
The server according to any one of claims 1 to 11, wherein the privilege is the carbon dioxide emission right obtained by power generation of the power generation facility.   A program for causing a computer to execute each means in the server according to any one of claims 1 to 13.

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