JPS63144392A - Advertisement display system - Google Patents

Abstract

(57) [Summary] This bulletin contains application data before electronic filing, so abstract data is not recorded.

Description

DETAILED DESCRIPTION OF THE INVENTION Field of the Invention This invention relates to an advertisement display system, and more particularly to an advertisement display system in which the effectiveness of advertisement presentation is greatly improved.

[Prior Art] FIG. 3 is a process diagram showing the main structure of a conventional advertisement display system. In FIG. 3, (1') is an arithmetic function unit such as a personal computer, which includes a screen data control task (2') and a corresponding screen database function unit (2'). 2^′). The screen database in this screen database function section (2^') is divided into a search section [28'] and a demonstration section (28'). The screen data control task (2') is the CR as a display function section.
T (21') has been contacted.

As mentioned above, conventional advertising display systems include at least a screen database function section (2^') such as a memory having a required capacity in a calculation function section (1') such as a personal computer. The arithmetic function section (
Based on the function of the screen data control task (2') in step 1'), the desired advertisement information from the screen database function section (28') is attached to the calculation function section (1'). CRT as a section (displayed on 21M, or a speaker as an attached audio function section)
(not shown), advertising information corresponding to the display is output as audio.

By the way, as mentioned above, the screen database in the database function section (2^') is divided into the search section [2^'] and the demonstration section (28'). be. Then, the search category [2^
′] contains advertising information such as the location, business details, telephone number, etc. of the coffee shop or clinic, and such advertising information is not an advertisement from a sponsor such as the coffee shop or clinic. It is included by charging a fee. In addition, the demonstration section (2A'
For example, what is included in ``1'' is advertising information for private use, such as the company name, location, contact phone number, and search classification [2^'
] Information on usage fees, etc. is included. It should be noted that normally, about two types of private advertisement information are included in such a demonstration section (28').

[Problems to be solved by the invention] Conventional advertising display systems are configured as described above, and the types of advertising information included in the demonstration category are small.
There was a problem in that the displayed content did not change much, reducing its effectiveness as an advertising medium.

This invention was made to solve the above-mentioned problems, and it increases the types of advertising information that can be used as a demo screen, thereby greatly improving the effectiveness of advertising as an advertising medium. The purpose is to obtain a method.

[Means for Solving the Problems] The advertisement display method according to the present invention includes an operation task and a corresponding operation database function section, a screen data control task and a corresponding screen database function section, and a microcomputer control task. A microcomputer controlled by the microcomputer control task, and a plurality of external units controlled by the operation task, which are associated with a plurality of types of external means that house the arithmetic function unit including the task and the power supply device, and are controlled by the microcomputer control task. and a CRT controlled by the screen data control task, and the screen data used for demonstration can be arbitrarily selected from all the screen data in the screen database function section.

[Operation] In the present invention, any desired one is selected as a demonstration screen from among all the screen data included in the screen database function section.

[Embodiment] FIG. 1 is a block diagram showing a schematic configuration of an advertisement display system that is an embodiment of the present invention. In this Figure 1,
(1) is a computer-like arithmetic function section, which includes a screen data control task (2), a corresponding screen database function section (2^), and a main task. These are the operation task (3), the corresponding operation database function section (3Δ), and the microcomputer control task (4). The microcomputer (5) controlled by this microcomputer control task (4) has a timeout monitoring function section (
5^), and the following means are controlled by this microcomputer (5). That is, a voice synthesizer (51) for generating required voice information, a touch key (52) used for searching for desired screen data from the outside, and this touch key (
52) Touch key L to instruct the on/off state of E
D (53), a coin inserter (54) for inserting the required usage fee, and a power supply device (55) for supplying power to each part. In addition, this power supply device (5
5) is equipped with a timer (55^). Also, those controlled by operational task (3) are printers (
31), a laser disk (32), and a telephone (33), which are controlled by the screen data control task (2), are used as display functions to display selected screen data. CRT (21).

Here, looking at the various functions in the operational database function section (3^), the rotated screen No. is a screen (demonstration screen) based on the screen data selected for displaying advertisements.
This is for fL to indicate No. The inter-rotation time has the effect of instructing the length of time that the demo screen is displayed stationary and the frequency of display, and these changes depending on the extent of the advertising fee paid by the subscriber. In addition, timeout specifies the time interval from the end of the search screen until the demo screen is displayed, and the search route specifies the order in which screen data for search is selected. It is something to do.

FIG. 2 is a flowchart for explaining the operation of the above embodiment. Next, the operation of the above embodiment will be explained with reference to FIG. 2.

The timer (55^) is set with information on the time required to turn on/off the power supply (55), and the timer (55^) is set to turn on/off the power supply (55) at a certain predetermined point in time. (55) is turned on and enters the startup state (So). That is, the screen data control task (2), the operation task (3), and the computer control task (4) in the arithmetic function unit (1) start running, and the entire system enters the operating state. Become.

When the operating state is entered in this way, the screen data specified in advance for demonstration purposes is forcibly retrieved from the screen database function section (2^), and a screen based on this screen data is created as Crj T (21 ) is displayed. On the other hand, the microcomputer (5) constantly monitors whether the touch key (52) is pressed. The above-mentioned demonstration screen data is designated or selected from among the search screen data based on the appropriate command in the operation task (3) and the required control data in the operation database function section (3^). (This is what is done to a son.

After entering the operating state in this way, the required timeout setting is made in the timeout monitoring function section (5^) of the microcomputer (5) (Sl), and the demonstration screen is displayed at Cr(T (H)). It is forcibly performed (Sl). Then, it is determined whether or not there was any key force from the touch key (52) (S3), and if the result of the determination is Yes, it is possible to accept the next step. It is determined whether the key is a valid key (S4), and when the determination result in this step (S4) is NO,
That is, if the key is not acceptable, the process returns to step (S3).

On the other hand, the determination result in step (S4) is Y.
When it was es, the operational database function department (3^
) is performed (S5), conditions for retrieving the desired screen data in the screen database function section (2^) are set, and the screen is displayed on the CRT (21).

On the other hand, when the judgment result in step (S3) is NO, it is judged whether or not there is an instruction from the timeout monitoring function section (5^) (S9), and when this judgment result is No, step Return to (S3). On the other hand, if the determination result in this step (S9) is Yes, a demonstration screen is displayed (Sl), and then the length of display time of the screen corresponding to the target screen data is determined. Then, the process returns to step (S3).

Here, if we look at the manual operation using the touch keys (52), we can approach the target object according to the search route function in the operational database function section (3^), for example, following a logical tree-like search route. As a result, the desired object can be extracted.

Then, according to the external conditions determined in step S5, an external device such as a printer (31) or a speech synthesizer (51) is operated as necessary (S6) to convert the screen data retrieved as desired. The corresponding screen is CRT
(21) Displayed on top (S7). Then, when the display of the desired screen is finished (S8), a wait for input from the touch key (52) is started (S3), and at the same time, a timeout is monitored (S9). .

[Effects of the Invention] As explained above, the advertisement display method according to the present invention includes an operation task and a corresponding operation database function section, a screen data control task and a corresponding screen database function section, and a microprocessor. A microcomputer that is controlled by the microcomputer control task, and an 'I!' that is controlled by the operation task, is associated with a plurality of types of external means including an arithmetic function section including a computer control task, and a power supply device, and is controlled by the microcomputer control task. It is composed of several external means and a CRT controlled by the screen data control task, and the screen data used for demonstration can be selected at will from all the screen data in the screen database function section. As a result, the number of advertising information columns that can be used as demonstration screens increases, and the effectiveness as an advertising medium is greatly improved.

[Brief explanation of the drawing]

FIG. 1 is a block diagram showing the configuration of an embodiment of the present invention, FIG. 2 is a flowchart for explaining the operation of the above embodiment, and FIG. 3 is a diagram showing the main structure of a conventional example. It is a block diagram. (1) is the calculation function section, (2) is the screen data control task,
(2 people) is the screen database function section, (3) is the operation task, (3^) is the operation database function section, (4) is the microcomputer control task, (5) is the microcomputer, and (5A) is the timeout monitoring function. Department, (21)
is a CRT, (31) is a printer, (32) is a laser disc, (33) is a telephone, (51) is a speech synthesizer,
(52) is a touch key, (53) is a touch key LED,
(54) is a coin inserter, (55) is a power supply device, (
55A) is a timer.

Claims (4)

[Claims] (1) Multiple types including operational tasks and corresponding operational database functional units, screen data control tasks and corresponding screen database functional units, arithmetic functional units that include microcomputer control tasks, and power supplies. a microcomputer controlled by the microcomputer control task, a plurality of external means controlled by the operation task, and a CRT controlled by the screen data control task; An advertisement display method characterized in that screen data used for demonstration can be arbitrarily selected from all screen data in the screen database function section. (2) External means related to the microcomputer include a voice synthesizer, a touch key, and a touch key LED.
, a coin inserter, and a power supply device. (3) External means governed by operational tasks are
The advertisement display system according to claim 1, characterized in that the advertisement display system is a printer, a laser disc, and a telephone. (4) The advertisement display according to claim 1, wherein the operation database function section includes display control information such as the selection order of screen data in the screen database function section and display time. method.