JPS6127579A - Printing sheet paper - Google Patents

Abstract

(57) [Summary] This bulletin contains application data before electronic filing, so abstract data is not recorded.

Description

DETAILED DESCRIPTION OF THE INVENTION "Field of Industrial Application" The present invention relates to printed paper sheets suitable for use as advertising prints, book covers, place mats, and the like.

"Prior Art and Problems J" In advertising printed materials, multi-color printing is performed to increase the advertising effect.However, multi-color printing requires more printing steps in proportion to the number of colors (in offset printing, the maximum indigo This is a four-color printing process (red, red, yellow, and ink), which has the disadvantage of increasing printing costs.Especially when printing a small number of B3 size sheets, less than approximately 50,000 sheets, printing with an offset rotary press is not recommended. This is not the case, but it is printed on an offset sheet-fed press, so the printing cost generally increases significantly when printing in multiple colors.For this reason, it is extremely burdensome for small customers to use multicolor flyer advertisements. It had the disadvantage of being large.

“Purpose of the invention”.

This invention was made in view of the above circumstances, and the purpose is to provide inexpensive printed paper sheets of all sizes with multi-color printing that can be easily used by small-lot customers, and in sizes that meet customer requests. shall be.

``Means for Solving the Problem'' This invention provides a method for printing paper sheets of any size on which desired designs, etc. are printed in advance using one or more colors, such as desired characters, designs, etc. different from the above-mentioned designs, etc. The above-mentioned problem is solved by using printed paper sheets that are printed in a separate process.

"Example" Hereinafter, the present invention will be described in detail with reference to the drawings.

FIG. 1 shows an embodiment of printed paper sheets according to the present invention.
Reference numeral 1 in the figure is a printed paper sheet. The printed paper sheet 1 is made of recycled paper, medium-quality paper, high-quality paper, coated paper, or the like.

It is made of paper of various quality, and as shown in Fig. 2, a design printed paper sheet 3 on which a multicolored printed part 2 is printed in advance, and an advertising part 4 such as "To the Land of Toys" is printed on it. .

The multicolor printed portion 2 of the design printed paper sheet 3 is pre-printed in indigo,
This is an area where a desired design or the like is offset-printed using one or more colors selected from red, yellow, and black. In this example, as shown in FIG.
, red part with red printing, pink part C1, yellow part d with yellow printing, green part e with yellow printing and indigo printing.
It is composed of etc. Since this multicolor printing portion 2 is a portion that is printed in advance in large quantities, it is desirable to use an offset rotary press for printing from the viewpoint of printing cost.

In addition, the design-printed paper sheets on which this multi-color printing portion 2 is printed are not limited to those shown in FIG.
This is desirable in that it can meet the various demands of customers.

The advertisement part 4 is a part in which desired characters 9 and other designs different from the designs of the multicolor print part 2 are printed in a process different from that of the multicolor print part 2. This advertisement part 4 is a part that displays the title, copy, text, store name, etc. according to the content presented by the customer, and is printed using a color according to the customer's request. The printing content of this advertisement part 4 varies depending on the support of each customer, such as "To the Land of Toys" shown in Figure 1 or "Useful Cloth" shown in Figure 3, so in many cases it is printed according to each customer's instructions. The quantity is printed.

Therefore, an offset sheet-fed press is mainly used to print the advertisement portion 4.

"Operation" The printed paper sheet of the present invention is a design-printed paper sheet of a desired size on which a desired pattern, etc. is printed in one or more colors in advance, and desired characters different from the above-mentioned pattern, etc. are printed according to the customer's instructions. , patterns, etc. are printed and created in a separate process. Therefore, a large number of design-printed sheets 3 of each pattern can be printed in advance using an offset rotary press, and an increase in printing costs for multicolor printing can be minimized. Then, the customer selects a desired printed paper sheet 3 from among the printed paper sheets 3 that have been printed in advance in this way, and inscribes the printed sheet 3 with "
Each customer can designate and print an advertisement portion 4 consisting of desired characters and designs such as "To the Land of Toys" and "Useful Cloth." Therefore, this printed paper sheet 1 is
Display of advertisement contents desired by each customer can be realized at low cost by multicolor printing with high advertising effect.

Further, in the printed paper sheet 1 of the present invention, since the advertisement portion 4 may be printed on the design printed sheet 3 on which the multicolor print portion 2 is printed in advance, the layout of the advertisement portion 4 may be changed to the multicolor print portion. 2, thus advertising part 4
layout can be easily done in a short time. When doing this layout, we can reduce the burden on the customer by preparing a sample bundle of title examples, body text examples, copy examples, etc. in advance and presenting them to the customer, as well as standardizing the printing content of advertising part 4. It is also possible to aim for

Furthermore, with the printed paper sheet 1 of the present invention, by storing the positive film used for printing the multicolor printed portion 2, it is possible to easily meet large orders.

Note that the printed paper sheet of the present invention is not limited to the above-mentioned embodiment, and, for example, the advertisement portion 4 may be printed in one or more colors. Further, the design of the multicolor printing portion 2 is not limited to that shown in FIG. 2, and various designs that can achieve high advertising effects by taking advantage of multicolor printing can be used as appropriate.

"Effects of the Invention" As explained above, the printed paper sheet of the present invention is a printed paper sheet on which a desired design, etc. is printed in advance using one or more colors, and a desired design, etc., which is different from the above-mentioned design, etc., is printed on the printed paper sheet in advance. Since the characters, designs, etc. are printed in a separate process, by printing a large amount of multicolor printing portions in advance, the cost increase associated with multicolor printing can be kept to a minimum. Therefore, the printed paper sheet of the present invention is a printed paper sheet with multicolor printing that can be easily used by even small customers at a low price.

[Brief explanation of the drawing]

FIG. 1 is a plan view showing an embodiment of printed paper sheets of the present invention;
FIG. 2 is a plan view showing an example of a design printed paper sheet, and FIG. 3 is a plan view showing another embodiment of the printed paper sheet of the present invention. 1...Printed paper leaf, 2...Multicolor printed part, 3...Design printed paper leaf, 4...Advertisement part. Applicant Mainichi Insert Advertising Co., Ltd. Figure 1 Figure 2 Figure 3

Claims (1)

[Claims] A printed paper leaf, which is characterized in that desired characters, designs, etc. different from the above-mentioned designs, etc. are printed in a separate process on a printed paper leaf on which a desired design, etc. is printed in advance using one or more colors.