JPS61206072A - System for retrieving merchandise information using distribution channel - Google Patents

Abstract

PURPOSE:To use the easy merchandise information retrieving system even at the small and medium-sized stores by linking organically the function of the maker and the wholesaler, preparing the master file for the retrieving with the low-priced and newest data and distributing them to the stores. CONSTITUTION:A maker uses the system prescribed mark sheet at the time of the first shipment of new products, prepares the input data, attaches them to the merchandise and delivers to the wholesaler. A wholesaler collects the input data attached to the new product, prepares the master file for retrieving periodically by the collective processing and distributes to the store. The store uses the purchased master file, operates the information retrieving system by the personal computer, and presents to a user as a sales promotion tool. The user uses freely the information retrieving system in front of the store, searches the desired merchandise and turns it to account for purchasing the merchandise. Thus, by preparing the master file for retrieving and distributing the file, the merchandise information retrieving system can be used even at the small and medium-sized stores.

Description

DETAILED DESCRIPTION OF THE INVENTION (4) Field of Industrial Application This invention integrates each function of a distribution channel to form a system to create and provide high-quality product information at low cost to customers.

Conventional technology Conventional product information retrieval systems are often created through the efforts of retailers as product guides, and the cost of creating master files is high, so the range of storage is often limited. Some parts were only available at some major retailers.

In other words, it is nearly impossible for the majority of small and medium-sized retailers to operate the effectiveness information search system.

(C) Problems to be Solved by the Invention This system organically combines the functions of manufacturers and wholesalers in the distribution channel, distributes inexpensively updated search master files to retailers, and enables small and medium-sized sales. This allows stores to easily use the product information search system.

0 Means to solve the problem Now to explain the configuration of this system: 0) Creation of input data This part was a bottleneck in conventional systems, but in this system, the manufacturer is in charge. The manufacturer creates input data using the mark sheet prescribed by this system at the time of the first shipment of a new product.

This data will be provided to customers as a sales promotion tool at the retail stores described below, so it was created out of a sense of obligation, since the manufacturer was provided with a medium for sales promotion activities free of charge. Reliable data that is different from the data that will be used will be created. The unique feature of this system is that it places the manufacturer in this position.

(=) Conversion of input data, creation and distribution of search master files Wholesalers collect input data attached to new products, periodically process them in bulk to create search master files, and distribute them to retailers. .

The medium to be used is preferably a floppy disk, but the medium may be selected as appropriate depending on the amount of data.

At the four stores that use the r-t product information search system, customers search for necessary information on their own. At this stage, the store's only role is to replace the floppy disks that are distributed regularly and to power the computer with 0N10FF, which does not require much acquisition.

Even for out-of-stock products, demand is elicited and orders are taken.

(g) Effects of the invention Next, the effects of the invention on each function of the distribution channel will be described.

(→ Manufacturers are responsible for creating data manually, but creating data when advertising media is provided free of charge is equivalent to creating an advertising manuscript.

The number of man-hours required to create the data is minimal, since the content is well-understood, and adding a search key can be done with minimal effort.

Assigning this role to another function using traditional methods requires a great deal of effort to investigate the content.

(b) Just by having a wholesaler mark sheet reader, accurate input data can be entered, and master records for new products can be obtained without the need to obtain them. Master files created with this system can be used for other purposes.

In conventional systems, input data is often created at this point, which wastes a lot of money.

Furthermore, by periodically distributing the product information search master, it is possible to recover running costs or create profits.

(c) Releasing the retailer's product information search system to customers acts as a sales promotion tool, stimulates hidden NEEDS, triggers new demand, and leads to increased sales. This effect is
Initial investment for this system (PC fee and software fee)
Easily exceeds the depreciation cost and master purchase cost.

At the start of this system, the novelty will increase the effect of attracting customers.

In addition, most of the manpower that was conventionally spent on product information can be saved.

The number of human resources required for system operation is almost zero.

2) By using the customer book system, ambiguous product knowledge can be organized and desired shopping can be done smoothly. Also, by interacting with this system, you can learn what you want from Hontodo.

F) Other Embodiments Although this system was designed with book distribution channels in mind, it can also be applied to other industries where manufacturers do not have affiliated stores. If there are many wholesalers, this can be realized if they can jointly centralize the input mark sheets in one place.

Q Other programs used in this system can be easily implemented using general techniques.

Claims (1)

[Claims] (1) Assign the following system functions to each distribution channel function. (b) When the manufacturer ships a new product for the first time, the manufacturer fills in the input data with the information search key added on a designated mark sheet, attaches it to the product, and delivers it to the wholesaler. (b) The wholesaler periodically processes the collected mark sheets on a computer, creates a master file for information retrieval that is used at each store, and distributes this to the stores. (c) The store uses the purchased master file to operate an information search system on a computer and provides it to customers as a sales promotion tool. (d) Customers can freely use the information search systems at each store to find desired products and use them to purchase products. This is a product information search system that has the above configuration and uses product distribution channels.