JPS59132064A - Goods marketing equipment and display controller - Google Patents

Abstract

(57) [Summary] This bulletin contains application data before electronic filing, so abstract data is not recorded.

Description

DETAILED DESCRIPTION OF THE INVENTION The present invention relates to merchandise merchandising equipment, and more particularly to video display equipment for displaying and selling a variety of merchandise.

Taking advantage of evolving advanced technological innovations, we constantly strive to Changing commercial techniques and devices are being created. For example, video display devices are used in department stores to advertise sales of various consumer products.

The video display device includes a display, a video disk, and 5
and a videodisc player that the consumer can turn on. Video discs are pre-stored with video information that is retrieved by a video disc player and then displayed on a video display. The pre-stored video information can include video image information for displaying images of products for sale and price information related to each product. The consumer views the products and their prices by operating a video display, completes a separate order form for the desired product, and then provides the order form to the department store clerk along with payment by cash or credit card. be able to.

Although conventional video display devices have taken advantage of advanced technological innovations for commercialization, they have not utilized them very effectively. For example, price information that is permanently pre-stored on a video disc cannot be changed to reflect current prices.

Furthermore, when conventional video display devices display still images of products, they cannot be accompanied by audio that can assist the consumer in the product selection process.

Furthermore, especially when there is a queue at a product order counter, it takes a relatively long time to complete the order form and hand it over to the salesperson. A further problem with conventional video display devices is that they can be activated even by persons, such as children, who cannot order merchandise but can play with the video display device.

Other aspects related to video display devices in general include NTS
The C broadcast standard specifies all timing relationships for displaying video information on a cathode ray tube display. Therefore, in order to simultaneously display text data, such as price information, on a display in addition to television images, it is necessary to maintain a precise timing relationship between the two types of information. This typically requires complex and expensive electronic equipment. Furthermore, when the NTSC video signal source is a video disc, timing problems arise with the video disc. That is, an NTSCi video signal, including common horizontal and vertical synchronization signals, cannot precisely meet the NTSO standard for each display or scan line due to, for example, variations in the rotational speed of the video disc.

An object of the present invention is to provide a product marketing device that solves the various problems of the conventional product marketing device described above.

The product marketing device of the present invention includes a product information generating means for generating information regarding the product, a product information transmitting means for transmitting the product information to the user, a sensing means for sensing a predetermined state, and a means for ordering the product. and a data processing means for controlling the product information generating means and the product information transmitting means, the data processing means transmitting part of the product information in response to a lack of a predetermined condition. , in response to one predetermined condition being sensed, transmitting other parts of the product information, and in response to another predetermined condition being detected, transmitting all of the product information and transmitting the product information in response to one predetermined condition. The product information generating means and the product information transmitting means are configured to control the product information generating means and the product information transmitting means so as to control the ordering of the product.

Conventional video display devices do not generate audio information that accompanies still images of product information, and price information that accompanies product information cannot be changed. Furthermore.

Anyone could activate the video display, including undesired personnel who were unable to place orders. According to the present invention, the information transmitted to the user can be easily updated with current price information, and the image information can be accompanied by audio. Additionally, only users who can place purchase orders and who, for example, have a sensitive or readable credit card, can monitor the device and transmit all stored information. Can receive.

Further, a control device for controlling display of first and second information on a display according to the present invention includes a seventh timing signal generating means for generating a first timing signal to control display of first information on a display, 7th
Timing signals tend to fluctuate in timing, and furthermore,
The apparatus is characterized in that it includes a co-timing signal generating means for generating a co-timing signal in response to the first timing signal to control the display of the co-information on the display.

Conventional video display devices use NTSI for the information displayed.
Although the NTSO broadcast standard has timing relationships precisely set, this presents problems when the NTSO signal varies from scan line to scan line. Although complex and expensive devices could be used to solve this problem, the present invention provides a simple and inexpensive device for generating a co-timing signal derived from a first timing signal corresponding to the horizontal and vertical synchronization signals. By using this, it is possible to tolerate variations in the NTSC signal from scan line to scan line.

The invention will now be explained with reference to the drawings.

FIG. 1 shows a merchandise vending machine 10 and, in particular, a video display terminal @/2 which can be used or operated by a consumer to view, select, and order desired merchandise.

The video display terminal device/co is equipped with a product information generating device/lI that generates information regarding the product. Especially this device/
The videodisc player/6 can play a videodisc/g that stores video and audio information. The video information stored on the video disc/g includes a list and images of various products purchased by the consumer, as will be described below. The audio information stored on the video disc/g specifically describes the products available for purchase.

The video display terminal device/2 also has a device for transmitting information stored on the video disk/g.

This information transmission device J comprises a display 2, such as a color television display 2'l, which receives video information from a video disc/g via an input line 2g and an output line 30 of a video switch and character generator.
It is equipped with 2. As will be discussed below, the video switch and character generator, in addition to the switching action that switches the transmission of video information from the video disc/g to the display 21I, can be superimposed on the image being displayed on the display 21I. Generates character data.

The device for transmitting information to the user of the video display terminal device also includes three synthetic tone generation and audio amplification circuits coupled to the videodisc player via line 3'l. This circuit 3.2 is the speaker 36
It also has As mentioned earlier, the video disc/g stores audio information describing the products displayed on the display and the audio information is coupled to three circuits via three lines.

It will be heard by the user. As will be described later, it is also possible to generate a combined musical sound by controlling the three circuits.

The video display terminal device 12 further includes a device 3g for sensing a predetermined state, and this device 3g includes a sonar detector qo for acoustically detecting the approach of a user to the video display terminal device/2; A credit card reader q2 is provided to read the user's credit card for the purpose of detection. If the user is not detected by the sonar detector 1l-O, the video display terminal device/λ is in a so-called customer attraction mode, and an eye-catching image is displayed.
4'.

In that case, when the user approaches the sonar detector 110; the video display terminal device/co is switched into the initial mode, the audio is heard through the three synthesized musical tone generation and audio amplification circuits, and the video display terminal device/co. Information regarding use and other matters is provided to the user. Next, if the user is interested in a product that can be ordered in the manner described below, the user inserts a credit card into the credit card reader and thereby the video display terminal device/
2 is energized and enters playback mode, video disc/l
It is possible to present the information accumulated in the system to the user.

The credit card reader <Z, 2 can be a magnetic strip reader or an optical character reader for reading the user's credit card number.

The desired product ordering device is provided in all video display terminal devices/units. The ordered equipment constitutes, for example, a control and address keyboard 9A that can be operated by the user. In response to a product order command appearing on the display 2, the user operates the keyboard t6 to input order data such as the user's name, address, and product identification code. Video display terminal 12 already has the user's credit card number obtained through credit card reader compromise, as described above. Furthermore, the keyboard t6 has a control section that allows the user to call up a product of interest on the display 2, as will be described later.

Another element of the video display terminal device/2 is a data processing device qg which performs various control functions under software control, as will be described later. The data processing device is, for example, a microprocessor-based control device 5.
0, this microprocessor-based controller SO has data input from the videodisc player/6 via bidirectional line viewing, data input from the sonar detector eo via bidirectional line rg, and a credit card reader q2. data input via bidirectional line 60, data input via line 12A from keyboard t6, or video disc player 16 via bidirectional line s, 2, video switch and character via line 5. generator 26, synthesized musical tone generation and audio amplification circuit 32 via line 56, bidirectional line s
The sonar detector 110 is controlled via the tr, and the credit card card value is controlled via the bidirectional line 6o. - For example, the microprocessor control device 5θ includes a memory for storing digital data to be output to the storage/interface 6 for generating synthetic musical tones from the audio amplification circuit 32 at various times when products are displayed. (not shown).

The video display terminal/J also has a non-volatile order information memory 6λ, which is stored under the control of a control device go via a line 6, by a consumer using this terminal/2. Accumulate all orders placed by. A telephone modem AA is coupled to the controller SO via a bidirectional line 6g, which is coupled via a bidirectional line 70 to a remote central computer system (not shown). Thus, for example, each order entered by a consumer using the keyboard II& may be immediately coupled via controller 50 and modem 66 to a remote central computer system (not shown) for processing the order. can be started.

In order to prevent loss of orders, each order is stored in the memory 6λ, and at the end of a predetermined period, all stored orders are sent to the remote central computer system through the controller SO and the modem EL. 6.2 to determine which orders are outstanding. Additionally, as will be discussed below, the remote central computer system, via the modem 66, controls the video switch and character generator, 26, to the controller Sθ to display, for example, changed or current price information. can be ordered to do so. The video display terminal 7.2 also has a printer 7 that can provide the consumer with a hard copy of the order placed. Printer 7.2 is coupled to control device 50 via a bidirectional line.

In operation of device 10, generally a video display terminal device/
The display J is always in the customer attraction mode, and as a result, users who are likely to purchase the product are attracted to the display J. In this attracting mode, the microprocessor controller 50 may be configured to repeatedly play the video disc/g video portion of the video disc/g.
The player/6 is controlled to cause this one minute video portion to be displayed on the display via the video switch and character generator 26. The 7 minute video portion can be any visual information that attracts potential buyers.

In this customer attraction mode, the synthesized musical tone generation and audio amplification circuit 3-1 does not generate audio information.

In that case, when a potential purchaser is attracted to the customer attraction mode and approaches the video display terminal,
A sonar detector aO detects this user. The sonar detector then sends a detection signal to the control device S via line sg.
In response, the controller SO resets the videodisc player/6 to the start of the customer attraction mode via the line display and resets the synthesized musical tone generation and audio amplification circuit 32. Then, the initial mode is started, and in the initial mode, the visual information displayed in the customer attraction mode is continuously and repeatedly displayed on the display, and the accompanying audio data stored in the corresponding track of the video disc 1g is generated. The music is heard via a synthetic musical tone generation and audio amplification circuit 3. The audio data can be, for example, audio informing potential purchasers that they can view and order various products via a terminal device. If a potential purchaser is interested in purchasing the product via the terminal device /2, he is informed by the display, 2, that he should insert his credit card into the credit card reader 12. .

When a credit card is inserted into the credit card reader, the controller 5o responds to the credit card detection signal on line 40 and controls the video disc player/IJ, as described below. The information on the product selected by the user from among the product information stored on the video disc/g is reproduced. This product information includes, for example, video information showing an image of the product that appears on a display review, and audio information that describes the product, for example via a synthetic musical tone generation and audio amplification circuit 32.

Additionally, the controller SO controls the video switch and character generator 26 to generate text data, such as a price, to be placed on each image shown on the display JK. Further, the control device SO controls the three synthetic musical tone generation and audio amplification circuits to generate a synthetic musical tone. The details of how the user sequentially views and considers all the product information stored in the video disk/g by controlling the terminal device/2 will be explained with reference to the flowcharts to be described later.

Next, when the user selects a particular item for ordering, the control device SO controls the videodisc player/6 to reproduce the command data generated on the display 2. The user then reads this command data and enters order data such as product identification number, user address 2, delivery address for the selected product, etc. via the control and address keyboard.

The controller S.theta. then responds to the order data by transmitting the order data via the telephone modem 66 to a remote central computer system (not shown) and storing the order data in the memory 6.2. Also, the control device SO
provides the user with a hard copy of the order and a receipt via printer 7.

At the end of a predetermined period, such as at the end of each day, a remote central computer system (not shown) can retrieve all order data from all users via modem 66, controller 50 and memory t2. Accordingly, orders that have not been processed by a remote central computer system (not shown) can be detected and processed.

FIG. 2 is a perspective view of an example of the video display terminal device/a. Figure 2 shows a color television display 2'1.
．． The synthesized musical sound generation and audio amplification circuit 32 includes a speaker 3, a sonar detector, a credit card reader, and a control and address keyboard 6. The remaining elements of the video display terminal/2 are arranged within the housing.

3A to 3E to be referred to next, the video display terminal device l-
2 is a flowchart used to explain the operation of FIG. Initially, the video display terminal is in customer mode (block 7g). Sonar detector q.

is activated by detecting a potential purchaser who is within a short distance of approximately ). This creates an initial mode in which more visual and audio information is provided to the user to explain the terminal device/2 and to carry out more powerful market development or sales channel expansion efforts. Credit card reader If the credit card is not inserted into the card (block ga)
), and if no credit card is inserted into the credit card reader Q or no user is detected by the sonar detector after 70 trips through the program loop (Block), then the program runs in customer attraction mode. Return to (block qg). If a credit card is inserted into reader II2 but cannot be read (block gA), a message such as ``Try again or use another card'' will appear on display 2. If the credit card cannot be read after 5 attempts, the message "Unfortunate" will be displayed on the display 2 (block tA) and the program will return to the customer attraction mode (block g). , Block Zada and Block 7g).

If the credit card inserted in the reader card is read (block D, ), a visual and audio guide to the various collectibles (block gg) accumulated on the video rice 2 bus is presented (block gg), which is the playback mode. It is the beginning of The collection product group can be, for example, nine types of collection product groups such as flowers, travel bags, fashion, and home appliances.

Next, the visual and audio guidance for the collection group A/ is presented (block ?0), and then how to call up the display of the various products in the collection group A/ and the product point / of the collection group si. An image showing an explanation to the user about the process is presented (protect icon).

The control and address keyboard space has a forward key A (not shown) and a reverse key B (not shown). Therefore, if the user wants to view products A2 to n of collection product group A/, press key A every time to call up the next product and display it on the display 24t, or press key B
When you press , the product displayed first is called up (block y
4t). If product A/ is displayed, terminal device/U
responds only to the operation of key A to move forward to the next product (block 6). The process continues until the user has viewed all the products in the collection product group /16/.

When this process is completed, the user can press key A again to call up the guide for the collection item group Au (
Block qg), for this guide, collect product group A2
The description and display image of product A/ will automatically follow (
block/θO). Keys A or B can then be pressed to call up an individual image display of the two items in the collection of items (blocks 102 and 10g).

The same process as described above is performed when calling the collection product group A3 and the collection product group All, and this process is performed in block 104, block 10g, block/10% block//2, block//'I, block/ /A, block //g and block 120.

Next, a screen is created (block/here) that displays a mosaic of some of the products in the collection product group A/. In that case, when the user presses key B, the program returns to the guide to the collectibles store (block 10). If the user does not press key B, a mosaic of some products in the collection product group &2 will be automatically displayed (block/26), and if the user presses key B next time (block/, 2g), the program will start. returns to the guide for collected product group A2 (block qg).

This process is continued for some mosaics of collectible group B3 and for some mosaics of collectible group A'l, which are added by block /3o, block 132, block 73 and block /36. This is an indication. After a mosaic of several products of the collection group A'l has been displayed (block 13ti), an invitation for the presentation of unrequested products is displayed (block/3g), which is of particular interest to the user. This means that a selected number of possible products can be called up to the display q by means of the terminal device /2. In the flowchart, block /311 is a step whose implementation is optional. The control and address keyboard q6 has another control key C. The user sees a product of any collection product group among the collection product group cliff/~AF (Block Octopus, Block 100, Block 1Og, and Block 1/6)
, press key 0 if you are particularly interested in a more detailed description of the item (block/'IO or block/'71 or block lqμ or block/q6). Pressing key C results in the presentation of more complete video and audio information about the item in question (Shibublock/lIg).

A detailed still image of the item is then presented (Block/Sθ) including the dimensions and color of the item, followed by a still image of the item including the price and shipping costs (
15 blocks). Press key B (block tsa
), the program execution returns to the guidance for collection product group A/, or if key B is pressed (block lSt, )
, the program execution returns to product details presentation (block/
IIIr) or by pressing key B (block isg
), the program returns to displaying a still image of item details (block 150).

After the product details are displayed (block 152), pressing key B (block/bo) causes program execution to return to product presentation (block/l1g). Further, when key A is pressed (block 1to), the user selects whether or not to omit display of the actual product ordered.

When the user presses key B (block 16).

The actual display of the ordered product is omitted, the order form appears on the display 29, and an image of the ordered product appears on the upper corner of the display 29 (block #A).

When key A is pressed (block #tI,), the actual ordered product is displayed (blocks/l, g), and then the order form is displayed (block/l, g). If time passes without doing anything, that is, if key A or B is not pressed (block/otag), the actual ordered product is displayed (block iAg). When the order form is displayed (block/6A), you can select the physical display of the ordered product by pressing the key A (block/7).
o) After this operation, the execution of the program returns to block/g.

When the order form is displayed (block 166), the user may key in the requested order data using the keyboard 16 (block/72), which may include a gift card message and a product shipping address. It is possible (Block/71I). If the user enters incorrect data when keying in the order data, the user can collect the data (block/76).
or block iqg).

The user's credit card is then inserted into the credit card league (block/gO), and if the credit card number is read, the order is accepted and a thank you message is displayed on the display review. (
block tg2). If one or another credit card cannot be read after 5 reading operations (block 1gq), the message ``Thank you for previewing the product'' is displayed along with the message ``Sorry'' (block 1gq). After ordering or attempting to order a product, if the employee wishes to order another product, press key B (block/zaza) to run the program to collect the product group Jlfi/. Return to the guide.On the other hand, if time passes without doing anything (block 1gg),
.

The order is accepted and program execution returns to customer acquisition mode (block 7g).

Next, for the video switch and character generator,
The figure shows an NTSO standard video signal used in the broadcast industry for television video display. As shown, this video signal has a horizontal blanking period, a horizontal synchronization portion (H5YNO), and a display portion that displays /scan line of /frame video.

As mentioned earlier, in the NTSC standard video signal,
All timing relationships in which video and text information are displayed are precisely defined.

Video data based on the NTSO standard video signal shown in FIG. pA is stored on the video disk /g.

However, due to variations in the rotational speed of the video disc 7g, the accuracy with which video data is stored on the video disc, and other factors, the timing of the NTSC standard video signal being read from the video disc 7g may not match the scan line. There is a problem that it may change from time to time.

On the other hand, the broadcasting industry specifies that the standard accuracy requires a timing of 4-4 times per scan line; is not necessarily required.

Therefore, the first section indicating the timing for displaying the text generated by the video switch and the character generator
As shown in the waveform diagram of the IB diagram, the display portion is always formed based on the generation of the horizontal synchronization portion H5YNC, but the display portion varies due to the timing of each scanning line generated by the video disc/g. There is a risk. In particular, the leading edge of the display part shown in Figure pB is the horizontal synchronization part H.
Whenever 8YNO occurs, it is precisely associated with the trailing edge of this horizontal sync section.

FIG. S shows a block diagram of an example of the video switch and character generator of FIG. N stored on videodisc ig and read out by videodisc player/AK
The TSG standard video signal is input via line 2g to a conventional level clamp and sync isolation circuit/dico. This circuit/92 uses horizontal and vertical synchronization signals (H5YN
Separate video information from O and V 5YN (3) and line/? The video information will be shown on the screen. Horizontal and vertical position counting circuit 200, which will be explained in detail later with reference to FIG.
Line 2θ in response to vertical synchronization signal V 5YNO
Output address data on top. Ordinary screen RAM (random access memory) that stores codes associated with each character to be displayed 5olI is line, 20.2
In response to the specific address data above, a proper character code is output on line 20/. The graphic ROM (read-only memory) sog responds to the character code on line 201 and the 3-bit address data on line 2θ that identifies which line of the specific character to be displayed consisting of the 2 lines. Output 7 lines onto line mino θ. Next, the video information on the line /94' and the character data on the line 2/θ are added to the video adder circuit 12, and the added video signal is outputted on the line 30 for display on the display 2da. Make it.

FIG. 6 shows the horizontal and vertical position counting circuit of FIG.
A block diagram of an example is shown. 9-bit counter, 2/
Q is operated at a clock frequency of s MHz by the output of the clock generator λ/o via the line 2/g.

Each time the horizontal synchronizing signal detector 20 detects each horizontal synchronizing signal H5YNC on line /9B, it generates a preset signal on line 2m and presets a specific count value in counter 2/2. The counter 2/1 performs counting in a so-called count-up manner and generates a pulse or logic/signal on line 1.2A when a predetermined count value is reached.

Counter 22g performs a counting operation in response to each logic I signal on line 2U. Counter 2. :The output terminal of 1g is connected to the input terminal of flip-flop 232 via line λ30, and the flip-flops 70 and 23 have output V B
Generate LANK. The vertical synchronization signal detector 23Q detects the vertical synchronization signal V5YNC on the line 79g, and sends a clear pulse to the line 23 to clear the counter 22g.
Occurs on 6. The counter 22g outputs a total of 73 bits of data shown in FIG. 5 on the line 202 as shown in the figure, as well as the kalanta tacho/l.

In operating the horizontal and vertical position counting circuit 200, the pth
When horizontal synchronization signal 1 (5YNC) of the waveform shown in figure A is detected, the counter 2/'!' is preset to a specific count value.
Corresponds to the trailing edge of the NC. Next, Kalantako/4' counts from the specific count value until it reaches the count value oooooooooo. This corresponds to the beginning of the display portion for the text as shown in Figure 'zB.

Next, when the counter 2/q has counted up to the predetermined count value, the most significant bit of the count value becomes a logical value 1 and is sent to line 22B. This is the pB
As shown in the figure, it corresponds to the end of the display portion. Therefore, text can be displayed on the display J in the gradient display portion of FIG. vB. Furthermore, the beginning of the display part,
That is, when the counter 2/f counts up to 00θθ00θ00, the beginning of the display section will always track the trailing edge of the horizontal synchronization signal H3YNO each time it occurs.

Counter 22g operates with each pulse on line 2u6 that occurs on every horizontal scan line. After 1A horizontal scanning lines, a pulse is sent on the line 23θ of the carantaco, and as a result, the flip-flop 232 outputs a pulse on the signal VBL.
Output ANK. At this time, the display of text can begin in 76 lines from the top of the display U+.The vertical synchronizing signal V5YNO is detected at the end of one image frame, the counter 22g is cleared, and this process continues with the other images. repeated for frames.

Thus, on the display, the text generated by the video switch and the character generator can be displayed over the video information stored on the video disc/g. The timing of this text is always relative to the NTSO standard video signal of FIG. 2A, which may vary, as shown by the signal waveform of FIG. Further, the screen RAM 20 is written by an external system computer (not shown) via the modem 6A and the microprocessor controller SO, and the price information of this specific product is displayed on the display 21 together with the specific product. Updated data such as .

Many variations of the embodiment described above can be constructed within the scope of the invention. Figure 1 shows an example of the terminal device/2, but other forms include one that is used while sitting in a small room, and a box that is equipped with seven or more terminal devices/λ. etc.), those installed on a so-called counter table such as a desk, those installed on a cuff pull table, and those installed on a wall such as automatic deposit/withdrawal terminals at banks. A mode in which the keyboard can be used as an alternative device to touch the screen,
Track ball-mode, joystick and light pen types may also be used.

Furthermore, the video disk/g was described as storing video and audio information about the product. However, the video disc may also store a number of different video games which can be selected by the user of the terminal using the keyboard 6. The user may also key in a credit card or other appropriate data via the keyboard 'IA' to claim charges for enjoying the selected video game, and then enter the video via the microprocessor-based controller 5θ to recall the selected video game. It is possible to force the disk player/6 to energize. The audio track of the videodisc/g can also be used to write other video games instead of audio information via a remote system computer (not shown), modem A6 and microprocessor controller SO. You can also.

Additionally, the audio tracks can be used to store the software of the present invention, which can then be loaded into a microprocessor-based controller to perform the functions described above. Alternatively, this software may be stored on a tape cartridge, which is then inserted into the terminal/2 at the location of the terminal 7.2 to load the software into the control unit 50. Make it.

In addition, the terminal device /2 is 7 to display a still image of the product.
Although a device having two videodisc players/6 and seven videodiscs/discs is shown, an alternative solution is to install two videodisc players/6s in seven terminal devices/cos.
It is also possible to provide two video discs/g. In that case, one videodisc player/6 and its corresponding videodisc/g are operated in constant linear velocity mode to display a sequentially changing image on display J, and the other videodisc player/6 and its corresponding videodisc/g are operated in constant linear velocity mode to display a sequentially changing image on display J. Disc ig can be activated to display still images.

The advantage of using two videodisc players, which can be of inexpensive format with long data access times, is that the two videodisc players can be combined to By inserting the playback time into the search time of the other video disc player, it is possible to operate as one player with an extremely short access time. Another advantage is that the playback time is increased by combining more players. 2 inexpensive (e.g. for home use)
The total purchase price using a videodisc player is considerably less than a single high-end industrial videodisc player.

Further, the 74 processor type control device SO is, for example,
5ynertek, Inc. model, ++/650
The control device may be known as the model gOO Atari Home Computer System manufactured by Atari Corporation (Snyvale, California, USA) with a 2 micron processor.

Other aspects, objects and advantages of the invention can be obtained from the accompanying drawings and specification.

[Brief explanation of the drawing]

1 is a block diagram showing an example of the product marketing device of the present invention; FIG. 1 is a perspective view showing a specific example of the component marketing device of the present invention; FIGS. 3A to 3E are flowcharts for explaining the operation of FIG. 7; 1st IA
and 9B are waveform diagrams for explaining the operation of the video switch and character generator in Figure 1, Figure S is a block diagram showing an example of the video switch and character generator in Figure 1, and Figure 6 is a waveform diagram for explaining the operation of the video switch and character generator in Figure 1. FIG. 2 is a block diagram illustrating an example of a horizontal and vertical counting circuit. 10...Product marketing device/2...Video display terminal device/Hiroshi...Product information generating device/6...Video disc player/g...Video disc player/g...Product information transmission device 22...・Disphray! +...Color television displaym...Video switch and character generator 2g...Input line 30...Output line 3.2...Synthetic sound generation and audio amplification circuit 3
6...Speaker 3g...Predetermined state sensing device po...Sonar detector 112...Credit card reader 1III Product ordering device lI6/control and address keyboard lIg...Data processing device so...control Equipment U... Order information memory 6 pcs. Telephone modem equipment 7 pcs... Printer/92... Level clamp and synchronization separation circuit 20
θ...Horizontal and vertical position counting circuit 20Hiro...Screen RAM 20g...Graphic RO-72/video addition circuit 2/'I...9-bit counter 2/6...Clock generator code 20...Horizontal synchronization signal detector 2.2g...Counter 3.2...Flip-flop 23'l...Duty synchronization signal detector Patent applicant: Pivideo Inc. Patent attorney Yoshi Tani −:
, ゛, continued from page 1 [phase] Inventor Roger Donald Hector 3648 Didham Drive, San Jose, California, United States 95148 0 Inventor Nidward Dipid Dexter South Seventeenth Street, San Jose, California, United States 95112 24 0 Inventor Kurt Nifu Wallace 42 West Summit, Redwood City, California, USA 94062 Teitomitsu City iE Harm (Method) % Formula % 1. Indication of Case Patent Application 1987-191, f145 No. 2, Name of the invention Product commercially available equipment and display side (IU equipment 13, Person making the amendment) Relationship between the person making the amendment, Patent applicant Pivideo Incorporated 4, Agent address 6 i Akasaka, Minato-ku, Tokyo 107 Japan - Eye 9 No. 5 Ice Annex No. 2 fiy + No. 405 Telephone
(03) 58G-E1809, 72596 Target of supplementary iE

Claims (1)

[Claims] 1. a) Product information generating means for generating information regarding the product; b) Product information transmitting means for transmitting the information to the user; C) Sensing means for sensing a predetermined state; d) an ordering means for selectively ordering products; and e) a data processing means for controlling the product information generation means and the product information transmission means, the data processing means comprising:
In response to the absence of a predetermined condition, a portion of the product information is communicated; in response to a predetermined condition, another portion of the product information is communicated; The product information generating means and the product information transmitting means are configured to control the product information generating means and the product information transmitting means so as to transmit all of the product information and control the ordering of the product in response to the detection of the product. Device. 2. The product information generating means is a) a video storage medium having video information. b) Character data generation means. The product marketing device according to claim 1. 3. The product marketing device according to claim 1, wherein the product information transmitting means includes a video display that displays video information and character data superimposed thereon. 4. The product marketing device according to claim 1, wherein the product information generating means includes a storage medium having video and audio information. 5. The product information transmitting means comprises: a) display means for displaying the product in response to video information; and b) audio generation means for generating sound in response to audio information. Product commercially available equipment as described. 6. The product marketing device according to claim 5, wherein the audio generating means includes a synthetic musical tone generator. 7. The product marketing device according to claim 1, wherein the sensing device includes a detection device that detects the approach of a user to the product marketing device as one sensing state. 8. The product marketing device according to claim 7, wherein the detection means includes a sonar detector. 9. The product marketing apparatus according to claim 1, wherein the detection means includes a reading means for reading the user identification object as the other sensing state, and the reading means comprises a credit card reader. The product marketing device according to item 9. 11. The product marketing device according to claim 7, wherein the ordering means includes user input control means for inputting product order data to the pre-six data processing means. 12. The product marketing device according to claim 1, wherein the user input control means includes a keyboard. 16. The product marketing device according to claim 1, wherein the ordering means further comprises storage means for storing product order data. 14. The product marketing apparatus according to claim 73, wherein the ordering means further comprises modulation/demodulation means coupled to the data processing means and the storage means and transmitting the product order data stored in the storage means. 15. The product marketing apparatus according to claim 1, wherein the ordering means further comprises providing means for providing a hard copy of product order data to the user. 16 The product information generating means further comprises: a) a video game computer ε/stem; and b) a writing means for writing a program for storing at least -. video games into the video game computer system. A product marketing device according to claim 1. 17. The product marketing device according to claim 16, wherein the product information transmitting means includes a video display that displays a video game according to a video game program. 1a, comprising: a) product information generating means provided with a video disc player having a video disc storing video and audio data; and b) product information transmitting means for transmitting product information to the user. The means include 1) display means for displaying products in response to video data; 11) audio generating means for generating a sound related to the product in response to sound data; C) sensing means for sensing a predetermined condition; , ++) reading means for reading the user identification material. d) ordering means for selectively ordering products; and e) data processing means controlled by a program, the data processing means controlling the product information generation means and the product information transmission means. 1) displaying a portion of the video data in response to a predetermined condition not being sensed; and ii) displaying the portion of the video data in response to detection of a user's approach and displaying the audio data. 111) configured to selectively display all video data and selectively generate all audio in response to detection of user approach and reading of user identification; A product sales terminal device characterized by: 19. The product sales terminal device according to claim 1, wherein the display means includes a video display, and the audio generation means includes a synthesized musical tone generator. 2 [1. Claim 1, wherein the detection means comprises a sonar detector, and the reading means comprises a card reader.
The product sales terminal device described in item g. 21. The product sales terminal device according to claim 20, wherein the card reader is a magnetic card reader. 22. The product sales terminal device according to claim X, wherein the card reader is an optical cart reader. 23. A product sales terminal according to claim 1g, wherein said ordering means comprises data manual means controlled by a user for generating product order data. 24. The product sales terminal device according to claim 1g, wherein the ordering means further comprises storage means for storing ordering data. 25. Claim No. 2, wherein the ordering means further comprises modulation/demodulation means for transmitting the accumulated order data to a remote location.
Terminal device for product sales described in item 2+. 26. The product sales terminal device according to claim 1g, wherein the product information generating means further comprises means for generating character data and superimposing the character data on the displayed video image. 27. A display control device for controlling the display of first and second information on a display, comprising: a) first timing signal generating means for generating a first timing signal to control the display of the first information on the display; , the first timing signal is subject to timing fluctuations, and b) a co-timing signal generating means for generating the first timing signal to control the display of the co-information on the display in response to the first timing signal. A display control device comprising: 28. The second timing signal generation means includes a) clock signal generation means; and b) clock signal counting means, and presets the clock signal counting means to a preset count value in response to the first timing signal; 28. The display control device according to claim 27, wherein the clock signal counting means enables the third information to be displayed up to a predetermined count value. 29. The display control device according to claim 2g, wherein the clock signal counting means starts an operation that enables the display of the first information from the preset count value to the predetermined count value. SO, a) a video display; b) a first means for storing and outputting a first video information and a horizontal synchronization signal having variable timing; and C) generating a timing signal in response to the horizontal synchronization signal. d) a second timing signal generating means for accumulating and outputting second copy information in response to the timing signal;
With means. e) composition means for synthesizing the first video information and the co-video information and displaying the first video information and the co-video information on the video display in response to the horizontal synchronization signal; A video display device characterized by: 61, said first means further comprising means for storing and outputting a vertical synchronization signal, said timing signal generating means generating a vertical enable signal in response to a predetermined number of horizontal synchronization signals, and said video display 30. The video display device of claim 29, wherein the video display device displays the co-video information in response to the vertical enable signal. 32. The video display device of claim 37, wherein said first means comprises a video storage disk. 36. A video display apparatus as claimed in claim 37, wherein said second means comprises a character generator. 34. The timing signal generation means includes a) clock signal generation means; and b) clock signal counting means, and presets the clock signal counting means to a preset count value in response to each horizontal synchronization signal; 31. The video display device according to claim 30, wherein the clock signal counting means enables the display of the second co-video information up to a predetermined count value. 65. The video display device according to claim 33, wherein the clock signal counting means starts an operation that enables the display of the first information after the preset count value and up to a predetermined count value. 36, the clock signal m[counter stage generates a co-clock signal until the predetermined count value; 3. A video display device according to claim 3, wherein the counting means is clocked in response to each vertical synchronization signal.