JPH11345262A - Information providing device for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To achieve the effect of a publicity and advertisement to the maximum regardless of an installation place in public space by acquiring prescribed video information and character information associated with the video information from a storage means and inputting the acquired video information and character information to respective displaying means. SOLUTION: Video information, character information and sound information for publicity and advertising are stored in devices 11a to 11e of a storage part 11. A CPU 12 reads data from the prescribed devices 11a to 11e of the part 11 and acquires video information, character information and sound information. And, these information are sent to a communicating part 13 and are transmitted to a prescribed display controlling part 2 through a public line 3. A CPU 22 stores data decoded by a communicating part 21 in a temporary auxiliary storage part 23. The CPU 22 outputs video information, character information and sound information (received from the part 21 when they are not stored) to a video display 25a, a character display 25b and a directional speaker 26 respectively.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing apparatus comprising storage means for storing advertisement information and display means for displaying predetermined information extracted from the storage means on a screen. In this regard, the present invention relates to an advertising information providing apparatus capable of maximizing the effect of a publicity advertisement even in a public space and irrespective of an installation location.

[0002]

2. Description of the Related Art An information providing apparatus for displaying information for an advertisement on a screen is often installed in an underground mall, a concourse of a station, or the like. In order to enhance the advertising effect of such an information providing apparatus. At the same time, the information for the advertisement is displayed on the screen and the sound is output at the same time, and the volume of the speaker played in synchronization with the video etc. must be increased in order to make it possible for more passers-by in the crowd. No. However, in a public space in which such an information providing device is installed, there are noise restrictions, and there is a limit to increasing the volume of a speaker. Therefore, the advertising effect is often halved by the volume limitation. In recent years, in consideration of these points, many people, such as train timetables and department store guide maps, have used advertising information providing devices so that sufficient advertising effects can be obtained even when the volume is reduced. Attempts have been made to increase the degree of attention (advertising advertisement effect) on the information providing device for advertisement by installing it next to (or near) necessary information, that is, so-called necessary information.

[0003]

However, even if the advertisement information providing device is installed beside the necessary information, the information desired by the viewer is only necessary information. The information provided by the device is not always seen reliably, and there is a limit to the effectiveness of the advertising. In addition, the conventional advertising information providing apparatus has only one screen for displaying information, and when displaying an image and characters simultaneously on the screen, characters are superimposed on these images. However, it has been difficult to simultaneously obtain information by video and information by text. Further, in the above case, the installation location of the advertisement information providing device is limited to the side of (or in the vicinity of) the necessary information. Therefore, the place where the above-described advertisement information providing device performs an advertisement is also limited. The present invention has been made in view of such conventional problems, and provides an advertising information providing device that can maximize the effect of advertising in public spaces and can be installed in any place. With the goal.

[0004]

In order to solve the above-mentioned problems in the conventional advertisement information providing apparatus, the present invention according to claim 1 has a storage means for storing advertisement information and the storage means. Display means for displaying on the screen the predetermined information extracted from the means,
The storage means stores video information representing a video and text information representing a character in association with each other, and the display means comprises a video display means capable of displaying the video information as a video, Character display means that can be displayed as information, information acquisition means for acquiring predetermined video information and character information associated with the video information from the storage means, and video information acquired by the information acquisition means as video. The display means is provided with information input means for inputting character information to the character display means, respectively.

According to a second aspect of the present invention, in the first aspect of the present invention, a character displayed on the screen of the character display means is displayed on the screen of the video display means. It is characterized by having been adapted to the contents of.

The present invention described in claim 3 is characterized in that, in the present invention described in claim 2, the characters constitute a sentence explaining the contents of the corresponding video.

According to a fourth aspect of the present invention, in the first to third aspects of the present invention, the screen of the video display means and the screen of the character display means have substantially the same size. It is configured as a feature.

According to a fifth aspect of the present invention, in the first to fourth aspects of the present invention, the screen of the video display means and the screen of the character display means are provided side by side. It is configured as a feature.

According to a sixth aspect of the present invention, in the first to fifth aspects of the present invention, the information of the information stored in the storage means is displayed on the screen of the character display means together with the characters. A plurality of selection items indicating classification are displayed so as to be selectable, and the information acquisition unit acquires the video information and the character information based on the selected selection items.

[0010] Further, according to the present invention, a display means for displaying on a screen predetermined information extracted from a storage means storing information for advertisement, and a predetermined information extracted from the storage means. In the advertisement information providing apparatus, comprising: an audio output unit for outputting as audio, the storage unit stores video information representing a video, text information representing characters explaining the content of the video, and content of the video. And audio information representing audio to be described are stored in association with each other, and the display unit includes a video display unit capable of displaying the video information as a video, and a character display unit capable of displaying the character information as characters. Information acquisition means for acquiring predetermined video information and character information and audio information associated with the video information from the storage means, and the video information acquired by the information acquisition means The image display means, the character information in the character display unit, audio information to the audio output unit is configured as characterized in that it comprises an information input means for inputting respectively, the.

According to the present invention, there is provided a display means for displaying on a screen predetermined information extracted from a storage means storing information for advertisement, and a display apparatus for displaying the predetermined information extracted from the storage means. An advertising information providing apparatus comprising: a voice output unit that outputs a voice; wherein the voice output unit is a directional speaker that outputs a voice to a space facing a screen of the display unit. I have.

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a first embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing the overall configuration of the advertising information providing apparatus according to the present embodiment, and FIG. 2 is a diagram showing a display unit according to FIG. As shown in FIG. 1, the advertisement information providing apparatus according to the present invention includes a data management unit 1 and an arbitrary number of display control units 2. The display control unit 2 is installed in a public space suitable for performing an advertisement such as an underground mall or a concourse of a station. Data management unit 1
Manages data for advertisement transmitted to the plurality of display control units 2. The data management unit 1 and the display control unit 2 are connected to a public line 3, and data is exchanged between the data management unit 1 and the display control unit 2 via the public line 3.

First, the data management section 1 will be described in detail. The data management unit 1 is generally configured mainly of a computer, and includes a storage unit 11 as storage means, a CPU 12 as information acquisition means, and a communication unit 13. The storage unit 11 is composed of devices capable of reading and writing data (note that it is not always necessary to be writable), and these devices are connected to the CPU 12 of the data management unit 1.
It is connected to the. In this embodiment, a video tape recorder (VTR) 11a, a digital video disc (DV
D) 11b, laser disk (LD) 11c, compact disk (CD) 11d, hard disk (HD)
11e is used.

The devices 11a to 11e of these storage units 11
Contains video data (video information), character data (character information) and
It is stored as audio data (audio information). The video information is stored in a video display 25a of each display control unit 2 described later.
Is a data format of a video for an advertisement to be displayed. The character information is obtained by converting characters (sentences) corresponding to this video (to explain the contents of the video) into data.
It is stored in association with the video information. For example, if the video information is related to a promotional image of a car, the character information relating to a text explaining the selling point / performance of the car is associated with the video information and stored in the storage unit 11.
Is stored in Further, the audio information is obtained by converting audio (to explain the contents of the video) into data corresponding to the video, and is stored in association with the video information.
In the above example, the storage unit 11 stores a description of a car (a sentence corresponding to text information is read aloud as it is) and voice information such as BGM.

The VTR 11a stores video and audio, that is, video information and audio information, the DVD 11b and LD 11c store video information, character information, and audio information, and the CD 11d stores audio information. The HD 11e stores video information, character information, and audio information input using a computer. The HD11e has the VT
The information stored in R11a, DVD11b, etc.
2 may be temporarily stored. Note that various storage devices other than the above-described VTR 11a and the like can be used as the storage unit 11. For example, a magneto-optical disk (MO) or a floppy disk (FD) may be used.

The communication unit 13 sends the input data to a predetermined display control unit 2 via the public line 3.
An encoder 13 for compressing data into a predetermined format
a and a communication device 13b such as a modem or a router. The public line 3 connecting the data management unit 1 and the display control unit 2 may be a telephone line or an optical cable, and not limited to the public line, but various data communication networks can be used.

Next, the display control section 2 will be described in detail. The display control unit 2 includes a communication unit 21, a CPU 22 as information input means, an auxiliary storage unit 23,
4a and 24b, a display unit 25 as display means, and a directional speaker 26 as audio output means.

The communication unit 21 receives data from the public line 3 and sends the data to the CPU 22. The communication unit 21 receives data by a communication device 21a such as a modem or a router and decodes the received data by a decoder 21b. The auxiliary storage unit 23 temporarily stores the data received by the communication unit 21. Thereby, the auxiliary storage unit 23 functions as a storage unit together with the storage unit 11 of the data management unit 1.

The display unit 25 is installed in a public space suitable for advertisement as described above, and includes a video display 25a as video display means and a text display 25b as text display means. Video display 2
The 5a and the character display 25b are both constituted by large displays, and in this embodiment, plasma displays of the same size (40 inches) are arranged side by side. By arranging large displays of the same size side by side in this manner, a large visual effect, that is, a publicity effect can be obtained, the details of which will be described later. In the present embodiment, as shown in FIG. 2, the right display is a video display 25a, and the left display is a character display 25b.
These displays 25a and 25b are connected to the controller 2
They are connected to the CPU 22 via 4a and 24b, respectively.

Directional speaker 26 as audio output means
Is installed on the ceiling of the display unit 25 on the side facing the displays 25a and 25b. By installing the directional speaker 26 in such a position, sound is output only to the space facing the display unit 25. Therefore, even if the advertising information providing device is installed in a public space where the volume is regulated, the screen 25 of the displays 25a and 25b can be used.
c, directional speaker 2 in ear of passerby in front of 25d
Since the sound is transmitted by the method 6, the advertisement effect of the advertisement information providing apparatus can be improved. The directional speaker 26 used in the present embodiment has a screen 2 of the displays 25a and 25b when mounted on a ceiling (3 m above the ground).
The sound can be output only in a range of about 3 m in front of 5c and 25d (1.5 m above the ground).

Next, a procedure for providing advertisement information in the present embodiment will be described. As described above, the data management unit 1
The storage unit 11 stores video information and the like for an advertisement. The CPU 12 serving as information acquisition means of the data management unit 1 stores a predetermined information in the storage unit 11 by an input of a keyboard or a mouse (not shown). Data is read from the devices 11a to 11e, and video information, character information corresponding to the video information, and audio information are obtained. For example, VTR1
The video information and the audio information are obtained from 1a, and the character information corresponding to the video of the VTR 11a is obtained from the HD 11e. Note that the video information in the present embodiment particularly relates to a video image.

The video information, character information, and audio information obtained by the CPU 12 as information obtaining means are sent to the communication unit 13, and these data are sent to a predetermined display control unit 2 via the public line 3. . The data obtained by the CPU 12 is compressed by the encoder 13a for speeding up the data transfer, and then transmitted via the communication device 13b. It is possible to set which display control unit 2 to send data to using a keyboard or the like (not shown).

The video information, character information, and audio information transmitted from the data management unit 1 in this manner are stored in the display control unit 2.
Is received by the communication unit 21. These data are received via the communication device 21a of the communication unit. Since the received data is compressed in a predetermined format, the data is decoded by the decoder 21b to restore the original data. .

The CPU 22 temporarily stores the data decoded by the decoder 21b of the communication unit 21 in the auxiliary storage unit 23. As described above, the data can be temporarily stored on the display control unit 2 side, so that the communication is not performed unless the data needs to be updated, thereby improving the communication efficiency. In this case, the CPU 2
Reference numeral 2 also functions as an information acquisition unit that acquires data from the auxiliary storage unit 23 that is a storage unit. The CPU 22 serving as information input means stores the video information, character information, and audio information stored in the auxiliary storage unit 23 (or received by the communication unit 21 when no data is stored in the auxiliary storage unit 23) on a video display, respectively. 25a, the character display 25b, and the directional speaker 26. In order to properly display images and characters on the image display 25a and character display 25b, the image information and character information are input to the image display 25a and character display 25b via the controllers 24a and 24b. In this manner, the video information is input to the video display 25a, and a video for an advertisement (especially a moving image in this embodiment) is displayed on the screen 25c. At the same time, text information is input to the text display 25b, and text (text explaining the content of the advertisement) is displayed on the screen 25d.

Voice information is input to the directional speaker 26, and voice or BGM explaining the contents of the advertisement is output only near the display unit 25. As a result, even when the volume is restricted, the sound can be heard by the passersby in front of the displays 25a and 25b, and the effect of the advertisement can be enhanced. In particular, by explaining the contents of the image for the advertisement using both the text information and the audio information, even if the passerby cannot hear the audio output from the directional speaker 26, the user can even see the text display 25b. If it is possible to understand the contents of the advertisement, the effect of the advertisement can be further improved.

Next, the effect obtained by arranging the image display 25a and the character display 25b side by side, that is, displaying images (especially moving images) and characters on two screens adjacent to each other on the left and right will be described in detail. . Since a moving image is always displayed with motion, when a moving image is displayed on a display, it is easy for a pedestrian who sees the display from a distance to be curious (or easy to notice) what is being displayed. Therefore, when a moving image is displayed on the display, it is possible to draw the attention of many passers-by or to go to the front of the display. That is, by displaying a moving image on the display, the advertising effect can be enhanced. In particular, if the display has a large screen, the effect is even greater.

[0027] Here, if a sound explaining the contents of the moving image (the contents of the advertising) displayed on the display can be made to be heard by passers-by, the passer-by will pass the contents of the moving image (the contents of the advertising). Content) can be understood, so that the advertising effect can be improved. However, as described above, in a public space, there is a limit on the volume, so that a large volume cannot be output. Even if a pedestrian walks in front of the display, if you can't hear the sound explaining the content of the video (the content of the advertising) just by watching the video, the content of the video (the advertising Cannot understand the contents). Therefore, no matter how much moving pictures are displayed on the display, it is not expected that the advertising effect will be so high.

In the advertising information providing apparatus of the present invention, another display (character display 25) is provided next to the display (video display 25a) displaying the moving image.
b), and a character (text) is displayed on the character display 25b.
Is displayed to solve the above problem. That is, by displaying characters (sentences) explaining the contents of the moving image (contents of the advertisement) on a character display 25b different from the video display 25a on which the moving image is displayed, the passerby can hear the sound at a low volume. Even if there is no text, the content of the moving image (the content of the advertisement) can be grasped by reading the text displayed on the character display 25b. In this way, the publicity effect can be maximized even in a public space with volume restrictions.

By setting the size of the video display 25a and the size of the character display 25b to be the same as in this embodiment, the passerby can acquire both the moving image and the character information without bias. For example, if the image display 25a is made larger, the passerby gives the impression that the moving image is "main" and the characters are "subordinate". I will not see it. Therefore, it passes without understanding the contents of the advertisement. Conversely, when the character display 25b is made larger, the moving image gives the impression of “subordinate” and the character of “main”. A person passes by without looking at both the video display 25a and the character display 25b. Therefore, in these cases, a sufficient advertising effect cannot be achieved. On the other hand, the video display 25a
When the size of the character display 25b is the same as that of the character display 25b, the moving image and the character can be in an equal relationship.
The synergistic effect between the video and the text can be enhanced, and a greater advertising effect can be achieved.

These displays 25a, 25b
By arranging right and left side by side, moving images and characters are displayed in the same manner as the arrangement of human eyes, so that passers-by can easily grasp the displayed contents. In other words, moving picture and character information can be obtained simultaneously. On the other hand, when the displays 25a and 25b are arranged vertically, the eyes must be moved up and down, so that it becomes difficult for passers-by to simultaneously acquire moving picture and character information, and Display 25a, 25
b cannot be exerted as sufficiently as when arranged side by side.
In a conventional advertisement information providing apparatus, characters and the like are often displayed by superimposition on the same screen as a displayed moving image. However, even if characters are displayed on the same screen as a moving image, it is difficult to read the displayed characters because the moving image as the background constantly changes. In addition, in order to display the moving image and the character on the same screen, the character must be reduced inevitably, so that the moving image and the character cannot be in an equal relationship as in the present invention. The synergy between video and text cannot be demonstrated.

Next, a second embodiment of the present invention will be described in detail with reference to the drawings. Parts that are not particularly shown are the same as in the first embodiment, and thus description thereof is omitted. FIG. 3 is a block diagram showing the overall configuration in the present embodiment, FIG. 4 is a diagram showing a display unit according to the present embodiment, and FIGS. 5 and 6 are enlarged views of the selecting unit in FIG. As shown in FIG. 3, the display control unit 2 of the present embodiment is provided with a display unit 25 in the same manner as in the first embodiment.
A plasma display equipped with a touch panel is used as the device. A touch panel interface 27 for controlling the touch panel is attached between the character display 25b and the CPU 22 in addition to the controller 24b. This touch panel interface 27
Thus, the touch and the position of the touch panel are detected.

The point that data is exchanged between the data management unit 1 and the display control unit 2 is the same as in the first embodiment, but the auxiliary storage unit 23 of the display control unit 2 In addition to the data received by the communication unit 21, classification information indicating what classification the data belongs to is stored. As shown in FIG. 4, a substantially rectangular selection unit 28 is displayed at the lower left corner of the character display 25b, and a plurality of selection items based on the classification information are displayed in the selection unit 28. That is, the classification of the data provided as the selection item is displayed, and what data is stored in the auxiliary storage unit 23 through the selection item is shown.

Next, an example of a procedure for providing advertisement information according to the present embodiment will be described. Note that the illustrated selection items 28a to 28i and the like are examples, and the present invention is not limited to these. As in the first embodiment, an image is displayed on the image display 25a and a character is displayed on the character display 25b based on the data stored in the auxiliary storage unit 23. A plurality of selection items are displayed in the section 28 together with characters. Here, a character display 25 to which a touch panel is attached
When a human finger or the like touches the screen b, the touch panel interface 27 detects that the screen (touch panel) has been touched and the touched position, and notifies the CPU 22 of the touch and the touched position. If the touched position is the same as the display position of the selected item, the CPU 22 detects that the selected item has been selected.

In the present embodiment, as shown in FIG. 5, "general news" 28a, "weather forecast" 28b, "route guide"
Selection items such as 28c, "yen rate / average stock price" 28d, "sport today's win / loss" 28e, and "lottery news" 28f are displayed. Here, for example, when the passerby selects the selection item “general news” 28a (touches the screen on which the selection item is displayed with a finger), the touch panel interface 27 and the CPU 22 select the selection item “general news” 28a. Is detected, the CPU 22 as an information acquisition unit and an information input unit acquires video information and character information belonging to the category of "general news" from the auxiliary storage unit 23, and displays them on the video display 25a.
And so on. The passerby selecting the selection item “general news” 28a in this manner is displayed on the video display 25.
The information of “general news” can be obtained from the video and the characters displayed on the “a” and the character display 25b.

For example, when the passer-by selects the selection item "route guide" 28c, the touch panel interface 27 and the CPU 22 similarly detect that the selection item "route guide" 28c is selected.
2 acquires the classification information from the auxiliary storage unit 23 and selects the selection unit 28
Is changed and displayed. For example, as shown in FIG. 6, selection items such as a selection item “route guidance” 28 g, a “required time guidance” 28 h, and a “spot guide” 28 i belonging to the lower order of the selection item “route guide” 28 c are displayed in the selection unit 28. . In this way, the selection items can be displayed in a hierarchical structure.

As described above, by the effect described in the first embodiment, the passerby pays attention to the character display 25b, and further, sees the selection items indicating the classification of information displayed in the selection unit 28, thereby providing the information. You can understand the range of information at a glance. By selecting one of these selection items, a passer-by can obtain individual information that he or she wants to know immediately. If the selection status of the selection item is separately recorded, this record can be used for a simple questionnaire survey or the like.

Although one embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment, and may be embodied in various forms within the technical idea thereof. Hereinafter, these different embodiments will be described. Although a plasma display is used as the display unit 25 in the present embodiment, the present invention is not limited to this, and any display device that can display images and characters may be used. Also two displays 25
Although images and characters are displayed on a and 25b, respectively, as long as the above-described advertising effect is exhibited,
These images and characters may be displayed in any combination. Although the case where a moving image is displayed on the video display 25a has been described, the present invention is not limited to this, and a still image may be displayed. Further, not only sentences but also figures may be displayed on the character display 25b. Display unit 2
The information displayed in 5 is not limited to information for publicity and advertising, and may be any information. For example, a train departure guide may be displayed at a station, or a guide map may be displayed at a department store.

The video information and the like stored in the storage unit 11 of the data management unit 1 may be updated by using the data providing terminal 4 shown in FIG. That is, video information or the like is created using the data providing terminal 4 connected to the public line 3, data is transmitted from the data information terminal 4 to the data management unit 1 via the public line 3, and the video stored in the storage unit 11 is stored. Information or the like may be updated. In the present embodiment, the data management unit 1 is provided with the encoder 13a, the display control unit 2 is provided with the decoder 21b, the auxiliary storage unit 23, and the like, but these may be omitted if the communication line is high speed.
Further, in the present embodiment, the data communication between the data management unit 1 and the display control unit 2 is performed via the public line 3, but the data communication between the data management unit 1 and the display control unit 2 is not necessarily performed by the public line. There is no need to go through 3. That is, the data management unit 1 and the display control unit 2 may be housed in the same housing, and may be integrated and installed in a public space.

[0039]

As described above, the present invention provides an advertisement information comprising a storage means for storing advertisement information and a display means for displaying predetermined information extracted from the storage means on a screen. In the providing device, the storage unit stores video information representing a video and character information representing a character in association with each other, and the display unit includes a video display unit capable of displaying the video information, and a video display unit capable of displaying the character information. Character display means, comprising: information acquisition means for obtaining predetermined video information and text information from storage means, information input means for inputting the video information to video display means, text information to text display means, respectively ,
With the provision of the advertisement, the display of the image for the advertisement attracts the attention of many passers-by, and at the same time, the content of the image (the content of the advertisement ), It is possible to obtain a very high-quality advertising effect due to a synergistic effect between video and text. In addition, since it is not necessary to install the information in the vicinity of the necessary information to attract the attention of passers-by, it is possible to install the information in an arbitrary place where advertisement is desired.

Also, the text displayed on the screen of the character display means is made to correspond to the content of the video displayed on the screen of the video display means, and the text is used to explain the content of the corresponding video. Even if it is not possible to grasp the content of the advertisement only by watching the video, the text explaining the content of the video can be displayed, so that passers-by can understand the content of the advertisement by reading the text. , To maximize the effectiveness of advertising.

Further, since the screen of the video display means and the screen of the character display means have substantially the same size, the video and the characters can be displayed in an equal relationship.
There is an effect that the synergistic effect between the image and the character can be enhanced, and a high-quality advertising effect can be exhibited.

Further, since the screen of the image display means and the screen of the character display means are arranged side by side, images and characters are displayed in the same manner as the arrangement of human eyes. Information can be obtained at the same time,
This has the effect of making it easier to grasp the contents of the video and further increasing the advertising effect.

On the screen of the character display means, a plurality of selection items indicating information classification are displayed so as to be selectable together with characters, and the information acquisition means acquires information based on the selected selection items. By doing so, the selection items indicating the classification of the information are displayed in the selection section, so that the passerby can understand at a glance the range of the provided information, and the information on the selected selection item, that is, It is also possible to obtain individual information that one wants to know immediately, and it is possible to provide not only advertising but also interactive functions.

Further, there are provided display means for displaying on the screen predetermined information extracted from the storage means storing information for advertisement, and audio output means for outputting the predetermined information extracted from the storage means as audio. In the advertising information providing apparatus, the storage means includes video information representing a video, character information representing a sentence describing the content of the video represented by the video information, and video information representing the video represented by the video information. By storing audio information representing the audio describing the content in association with each other, even if the passerby cannot hear the audio output from the audio output means, if the display means can be seen, the advertisement Can be understood, so that the advertising effect can be further improved.

Further, since the sound output means is a directional speaker for outputting sound to a space facing the screen of the display means, sound is output only in a predetermined range near the display means. In this case, there is an effect that a passerby near the display means can hear the sound, and the effect of the advertisement can be enhanced.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration according to a first embodiment of the present invention.

FIG. 2 is a view showing a display unit according to FIG. 1;

FIG. 3 is a block diagram illustrating an overall configuration according to a second embodiment of the present invention.

FIG. 4 is a diagram illustrating a display unit according to a second embodiment of the present invention.

FIG. 5 is an enlarged view of a selection unit in FIG. 3;

FIG. 6 is an enlarged view of a selection unit in FIG. 3;

FIG. 7 is a block diagram showing an overall configuration according to another embodiment of the present invention.

[Explanation of symbols]

 Reference Signs List 1 data management unit 2 display control unit 3 public line 4 data providing terminal 11 storage unit 12 CPU 13 communication unit 21 communication unit 22 CPU 23 auxiliary storage unit 24a, 24b controller 25 display unit 25a video display 25b character display 26 directional speaker 27 Touch panel interface 28 Selection section 28a-f Selection item

Claims (8)

[Claims] 1. An advertising information providing apparatus comprising: a storage unit for storing advertisement information; and a display unit for displaying predetermined information extracted from the storage unit on a screen. Stores image information representing a video and character information representing a character in association with each other, wherein the display unit includes a video display unit capable of displaying the video information as a video, and a display unit capable of displaying the character information as a character. Character display means, information acquisition means for acquiring predetermined image information and character information associated with the image information from the storage means, and the image information acquired by the information acquisition means to the image display means, An information providing device for advertising, comprising: information input means for inputting character information to character display means. 2. The advertisement information according to claim 1, wherein the characters displayed on the screen of the character display means correspond to the contents of the video displayed on the screen of the video display means. Providing device. 3. The advertisement information providing apparatus according to claim 2, wherein the characters constitute a sentence describing the contents of the corresponding video. 4. The advertisement information providing apparatus according to claim 1, wherein the screen of the video display unit and the screen of the character display unit have substantially the same size. 5. The advertisement information providing apparatus according to claim 1, wherein a screen of said video display means and a screen of character display means are arranged side by side. 6. On a screen of the character display means, a plurality of selection items indicating a classification of information stored in the storage means are displayed so as to be selectable, together with characters, and 6. The advertisement information providing apparatus according to claim 1, wherein the video information and the character information are acquired based on the selected item. 7. A display means for displaying predetermined information extracted from a storage means storing advertisement information on a screen, and an audio output means for outputting the predetermined information extracted from the storage means as audio. In the advertising information providing apparatus provided with, in the storage means, video information representing a video, character information representing a character that describes the content of the video, and audio information representing a sound that describes the content of the video, Are stored in association with each other. The display unit includes: a video display unit capable of displaying the video information as a video; and a character display unit capable of displaying the text information as characters. Information acquisition means for acquiring the video information and the text information and audio information associated with the video information; the video information acquired by the information acquisition means to the video display means; Serial character display means, the audio information to the audio output unit, advertisement information providing apparatus for an information input means for inputting respectively, characterized in that it comprises a to. 8. A display means for displaying predetermined information extracted from a storage means storing advertisement information on a screen, and an audio output means for outputting the predetermined information extracted from the storage means as audio. An advertisement information providing apparatus according to claim 1, wherein said audio output means is a directional speaker that outputs audio to a space facing a screen of said display means.