JPH1115376A - System of preparing merchandise information media and system of reporting effect of merchandise information media - Google Patents

Abstract

PROBLEM TO BE SOLVED: To produce propaganda advertisement such as leaflets and catalogs and produce easily understandable reports of the effect of the advertisement by the media. SOLUTION: This system comprises a server 3 to transmit merchandise planning data to A company, a merchandise information media data producing part 13 which produces the data of merchandise information media by layout editing process based on the merchandise planning data for B company, a server 14 to supply data for production and the produced merchandise information media data, and a color output processing part 15 which gives outputs of merchandise information media. The system carries out production of merchandise information media data and merchandise information media P by the layout process based on the data of merchandise information media production and also carries out production of effect reporting data of the media by compounding an editing process of order achievement data and the merchandise information media data, and the order achievement data is obtained by reading out and accumulating the merchandise order information of customers in the merchandise information media P by an ordering means P1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a merchandise information medium producing system for producing merchandise information media such as flyers and catalogs for advertisements in connection with planning and sales of merchandise, and a market for the produced merchandise information media. The present invention relates to a merchandise information medium effect reporting system for converting the actual sales effect of a product into an effect report.

[0002]

2. Description of the Related Art Conventionally, in a product planning department of a product manufacturing and sales company, when planning product information as a printed material such as a flyer or a catalog as a product information medium,
To select products to be posted on the medium, extract product sheets from the handling product list master file managed as paper (printed material) referring to the huge back number in the past and submit it to the printing shop Was transcribed every time the paper design specification paper.

[0003] The paper surface of printed materials such as the flyers and catalogs actually laid out by DTP (disc top publishing) has a frame size of 5 to 5 for products that are to be sold with particular emphasis, even in the case of fixed patterns.
Make it bigger in 0% increments, shade the background of the frame, enclose it with thick ruled lines, attach a mark for sales promotion, elaborate the layout, or reduce the price They struggle to maximize their sales within a limited space by increasing the font size and emphasizing red letters to enhance the typesetting.

[0004] However, it is difficult to grasp the relationship between these ideas for producing printed matter on the paper surface and the actual sales effect, and it is necessary to remember and instruct the ideas each time.

[0005] After distributing flyers and catalogs to various areas, sales information for which an order has been actually applied is accumulated in, for example, the head office planning department of a merchandise store, and used for sales analysis and the creation of the next page. It is used to provide feedback as information data.

[0006]

SUMMARY OF THE INVENTION The distribution of advertising media, such as flyers and catalogs, distributed to various areas, and the aggregation of advertising results, such as the effects of the media, have conventionally included management reports on sales information such as sales figures, In many cases, materials such as sales information or the like written with red pens etc. are used in actual flyers or catalogs, and the situation is analyzed while comparing such materials as reference information for the next planning. I have.

[0007] In the design work of product layout called frame layout on a flyer or a catalog such as a flyer, a planner who has conventionally been in charge of each field, based on many years of experience and intuition, has determined the size of the frame of each product, The time required to create a hand-made large rough product layout designated paper, referred to as a large rough, referring to the position in the paper, the assignment of marks, etc. in the back number layout and the reddit of each sales Was hanging. Also, if the person in charge was changed to another person, the layout process might be confused, or the design layout that had good sales in the previous time, etc. could not be used, or it could not be used effectively next time. There was a point.

[0008] The present invention facilitates the aggregation of advertising results, such as the effect of advertising media such as flyers and catalogs distributed to various areas, and
It is an object of the present invention to make effective use of the conventional results in the next time without overlooking the design layout which had good sales last time.

[0009]

Means for Solving the Problems A first invention of the present invention is:
A memory unit 1 for storing source data for product planning data in Company A; a product planning data processing unit 2 for processing the source data to produce product planning data for producing a product information medium; Server 3 that sends data
And the company B has the data for the production process of the product information medium and A
A memory unit 11 for storing product information medium production data such as product planning data transmitted from the company, a production data input / output processing unit 12 for input / output processing of the production data,
A product information medium data producing unit 1 for producing a product information medium data by performing layout editing processing based on the production data
3, a server 14 that receives the transmitted product planning data and supplies the production data and the produced product information medium data, and a color that outputs the product information medium based on the produced product information medium data An output processing unit 15 is provided, and a layout editing process is performed based on the product information medium producing data to produce product information medium data. The product information medium P is printed by a printing process based on the produced product information medium data. A product information medium producing system characterized by being produced.

Next, a second invention of the present invention relates to a memory section 1 for storing source data for product planning data in Company A, and processing the source data to produce product planning data for producing a product information medium. A product planning data processing unit 2, a server 3 for transmitting the produced product planning data, and a performance data generating unit 4 for reading and totaling the product order information sent from the customer to generate performance data; A memory unit 11 for storing product information medium production data such as product information medium production data to Company B and product planning data sent from Company A; and production data input / output for inputting / outputting the production data A processing unit 12, a product information medium data producing unit 13 for producing product information medium data by performing layout editing processing based on the production data, and receiving the transmitted product planning data And a server 14 for supplying the production data and the produced product information medium data; and a color output processing unit 15 for performing output processing of the product information medium based on the produced product information medium data. The product information medium P is produced by a printing process based on the medium data, and an ordering means P1 such as an entry column or an entry form for entering customer order information in the product information medium.
And the customer's product order information written in the order means P1 from the server 3 of Company A is recorded in the performance data creating section 4.
And send the actual data obtained by tallying and B
Received by the server 14 of the company, the result data and the product information medium data received by the server 14 are combined and edited by the data input / output processing unit 12, and the effect of the distributed product information medium is obtained. This is a merchandise information medium effect reporting system characterized by producing effect report data for reporting, and outputting effect report information in a color output processing unit 15 based on the effect report data.

[0011] The present invention provides the above-mentioned first invention, wherein:
A product information medium manufacturing system in which the product information medium P manufactured in the printing process is a product flyer or a product catalog distributed on the market, or an OCR order form attached thereto.

Further, the present invention provides the above-mentioned first invention, wherein:
The merchandise information medium P produced by the printing process is a merchandise information medium effect reporting system that is a merchandise flyer or a merchandise catalog distributed on the market, or an OCR order form attached thereto.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION The product information medium producing system of the first invention will be described below in detail according to an embodiment.
As shown in the system block diagram of FIG. 1, the product information medium producing system according to the first invention includes a company A which is a publisher of the product information medium and a company B which is an order-taking company contracting the production of the product information medium. Are connected by communication. And
Company A transmits product planning data a, Company B receives the product planning data a, and based on the product planning data a, produces images and characters, and performs processing such as coloring and design, and layout processing. And the like to create product information medium data. Based on the product information medium data, Company B operates a printing device such as an electronic color printer, offset printing, or gravure printing, and stores a product information medium such as a product flyer or a product catalog for later distribution to the market. Is to produce.

As shown in FIG. 1, a company A has a memory unit 1 for storing source data for product planning data, and a product for processing the source data to produce product planning data for producing a product information medium. It includes a plan data processing unit 2 and a server 3 for transmitting the produced product plan data.

The memory unit 1 for storing source data for product planning data of Company A stores, for example, information on customers,
Conventionally used source data for creating product planning data, such as master information on products such as product numbers, product names, and product sales routes, new source data for new projects, and product planning based on these source data Source data relating to product planning, such as conventional and new product planning documents (sales planning documents for new products) determined in advance, are accumulated as a database.

The product planning data processing unit 2 reads out the source data for the conventional product planning data and the source data for new product planning data from the memory unit 1 and based on the source data, a new product planning data. The product planning data is created by performing data planning and data processing. In addition, the product planning data processing unit 2 or another personal computer gives an operation instruction of the server 3 described later and an instruction command by communication to the server 14 of the company B described later.

The server 3 includes a product planning data processing unit 2
Is transmitted to Company B to place an order. Also, predetermined data such as product planning data can be supplied to Company B in response to an instruction command transmitted from Server B of Company B, which will be described later.

As shown in FIG. 1, a company B has a memory unit 11 for storing data for producing a product information medium such as data for producing a product information medium and product planning data transmitted from the company A. Production data input / output processing unit 12 for input / output processing of production data, a commodity information medium data production unit 13 for producing a commodity information medium data by performing layout editing processing based on the production data, and the transmitted commodity A server 14 for receiving the planning data and supplying the production data and the produced product information medium data; and a color output processing unit 15 for performing output processing of the product information medium based on the produced product information medium data. Prepare.

The memory unit 11 for storing the product information medium production data of the company B includes, for example, data on product specifications, photograph / image data on products, program data for various layout processes for producing product information medium data, In addition, electronic data such as product planning data of company A which is conventionally used is stored as a database.

In the production data input / output processing section 12,
The memory unit 1 stores the newly transmitted new product planning data.
1 and from the memory unit 11, from the memory unit 11, data for product planning data of company A, new product planning data of company A, data on product specifications, photograph / image data on products, and product information medium data production. It reads data for producing a product information medium such as program data for various layout processes. These data are displayed on a display (CRT screen, LC
D screen) to perform an operation for output display. Further, the production data input / output processing unit 12 or another personal computer issues an operation instruction of the server 14 described later and an instruction instruction by communication with the server 3 of the company A described above.

The product information medium data producing unit 13 performs a layout editing process based on the product information medium producing data read out by the production data input / output processing unit 12 to produce product information medium data. Things.

Alternatively, the product information medium data producing section 13 reads out the necessary product information medium producing data directly from the memory section 11 and performs a layout editing process based on the production data to carry out the product information medium data producing process. Is made.

The server 14 receives the merchandise planning data transmitted from the company A, and stores the merchandise information medium producing data and the produced merchandise information medium data in the memory unit 11, or stores the merchandise information medium data in the memory unit 11. The supplied product information medium data is supplied to post-processing means, or the prepared product information medium data is transmitted to Company B via a communication line as needed. Further, in response to the instruction command transmitted from the server 3 of the company A, predetermined data relating to the production of the product information medium can be supplied to the company A.

The color output processing section 15 is a color printer or the like that performs output processing of the product information medium as a color visible information sheet P based on the product information medium data produced by the product information medium data producing section 13. .

The output color visible information sheet P is used as a sample sheet of a product information medium as a final product (visual information sheet for calibration of the product information medium; proof print). It can also be used as a product information medium.

The color visual information sheet P output by the color output processing unit 15 is transmitted to the company A (publisher) by mail or communication, and requests the company A to perform calibration. It is.

In the proofreading work by Company A, if there are any corrections, corrections, additions, etc. regarding the contents and layout of the images and characters of the color visible information sheet P,
The content of calibration (calibration data) is transmitted from the server 3 of company A to company B as product planning data via communication, and the server 1 of company B is
4 and is stored in the memory 11.

In the company B, the content of the calibration from the company A is read out from the memory 11 by the product information medium data producing unit 13 and, based on the content of the calibration, the contents and layout of the images and characters of the color visible information sheet P, etc. Is made again, and a proofreading (re-adjustment) is requested to the company A as the color visible information sheet P again.

If there is no calibration item in the calibration work at Company A, Company A sends a notice of school completion to Company B via a communication line and a telephone line.

Then, the company B performs a printing process on the basis of the produced product information medium data and the order quantity data in the product planning data of the company A, thereby obtaining the product information medium P.
Is made.

The operation sequence of the merchandise information medium producing system of the first invention will be described below with reference to the flowchart shown in FIG.

STEP 1 First, the company A transmits the planning data a for the commodity information medium to the company B by the server 3. This transmission command can be transmitted from the company B to the server 3 of the company A.

STEP 2: Company B receives the plan data a.

STEP 3: Company B starts to produce product information medium data based on the received planning data a, and produces product information medium sample data (proofing product information medium data). The sample data is temporarily stored in the memory 11
To memorize.

STEP 4: Subsequently, the company B outputs a product information medium sample (proofing product information medium) from the color output processing unit 15 such as a color printer based on the prepared sample data, and outputs the sample (proof printing sheet). Make it.

STEP 5: Next, Company B presents the product information medium sample to Company A. As a presentation method, a mailing method, or after inputting product information medium sample data into the company B server 14, is transmitted to the company A by a communication method (communication line).

STEP 6: Company A enters a calibration operation of the presented product information medium sample, inputs the calibration result to the server 3 of Company A, and notifies Company A of transmission by a communication method (communication line).

STEP 7: Company B creates merchandise information medium data based on the calibration results. The product information medium data is stored in the memory 11.

STEP 8: Subsequently, the company B uses the printing device such as an offset printing device or a gravure printing device based on the produced product information medium data and the order quantity from the company A, and The information medium P is printed, or the quantity of the product information medium P corresponding to the ordered quantity is output using an electronic color output processing unit 15 such as a color printer.

STEP 9: Company A or Company B distributes the produced product information medium P (product catalog, flyer, etc.) to the market, and distributes the product information medium to customers.

Next, a product information medium producing system according to a second invention will be described in detail below according to an embodiment. As shown in the system block diagram of FIG. 2, the product information medium producing system according to the second invention has a company A which is a publisher of the product information medium and a company B which is an order-taking company contracting the production of the product information medium. Are connected by communication. And A
Company transmits product planning data a, Company B receives the product planning data a, and based on the product planning data a, produces images and characters, processes coloring, design, layout processing, etc. To create product information medium data. Then, based on the product information medium data, Company B operates a printing device such as an electronic color printer, offset printing, or gravure printing to obtain a product information medium such as a product flyer or a product catalog for distribution to the market later. Is to produce.

As shown in FIG. 2, the company A in the second invention has a memory unit 1 for storing source data for product planning data, and a product planning for producing a product information medium by processing the source data. A product planning data processing unit 2 for producing data, a server 3 for transmitting the produced product planning data, and a performance data producing unit 4 for reading and totaling product order information sent from customers to produce performance data; Is provided.

In the memory unit 1 for storing the source data for the product planning data of Company A in the second invention, the first unit
Similarly to the invention of the present invention, for example, information on customers, product number, product name, source information of conventional use for product planning data creation such as master information on products such as product sales route, and new source data on new planning, and Source data relating to product planning, such as conventional and new product planning documents (sales planning documents for new products), determined by planning products based on these source data, is stored as a database.

In the merchandise planning data processing section 2 of the second invention, the source data for the conventional merchandise planning data and the new merchandise planning data are stored in the memory section 1 in the same manner as in the first invention. In addition to reading out source data for use, product planning data is created by performing new product planning and planning based on the source data and performing data processing.

Further, the server 3 in the second invention
Is to transmit the product planning data a created by the product planning data processing unit 2 to the company B and place an order, as in the first invention described above.

In the performance data creating section 4 in the second invention, after the company A sends out the order for the product planning data a and distributes the product information medium manufactured by the company B described later to the market, the customer A The merchandise order information in the transmitted merchandise information medium is read and totaled to create performance data relating to merchandise sales figures and the like.

As shown in FIG. 2, the company B in the second aspect of the invention has the same data as the first aspect of the invention, such as the data for producing the product information medium and the product planning data transmitted from the company A. Memory unit 1 for storing data for manufacturing information media
1, a production data input / output processing unit 12 for inputting / outputting the production data, a product information medium data production unit 13 for producing a product information medium data by performing layout editing processing based on the production data, A server 14 for receiving the transmitted product planning data and supplying the production data and the produced product information medium data, and a color output for outputting a product information medium based on the produced product information medium data And a processing unit 15.

In the memory unit 11 for storing the data for producing the product information medium of the company B in the second invention, for example, data relating to the product specifications, as in the first invention,
Electronic data such as photograph / image data relating to a product, program data for various layout processes for producing product information medium data, and conventionally used product planning data of Company A are stored as a database.

The production data input / output processing unit 12 in the second invention inputs the newly transmitted new product planning data to the memory unit 11 in the same manner as the first invention, and From 11, product products such as product planning data of company A, new product planning data of company A, data on product specifications, photograph / image data on products, program data for various layout processes for producing product information media data, etc. This is for reading data for producing an information medium. Then, an operation for outputting and displaying these data on a display (CRT screen, LCD screen) is performed as necessary.

The product information medium data producing unit 13 in the second aspect of the present invention stores the product information medium producing data read out by the production data input / output processing unit 12 in the same manner as in the first aspect of the invention. Based on the layout editing process, product information medium data is created.

Alternatively, the merchandise information medium data producing section 13 directly reads out necessary merchandise information medium producing data from the memory section 11 and performs layout editing processing on the basis of the produced data for producing the merchandise information medium data. Is made.

The server 14 in the second invention receives the merchandise planning data transmitted from the company A, as well as the data for producing the merchandise information medium and the produced merchandise information in the same manner as in the first invention. The medium data is stored in the memory unit 1
1 or supplies the produced merchandise information medium data to the post-processing means, or transmits the produced merchandise information medium data to Company B as necessary through a communication line. .

The color output processing section 15 in the second aspect of the invention, based on the product information medium data produced by the commodity information medium data producing section 13 in the same manner as in the first aspect of the present invention, It is a color printer or the like that performs output processing as the color visible information sheet P.

The output color visible information sheet P is a sample sheet of a commodity information medium as a final product (visual information sheet for calibration of the commodity information medium, similar to the first invention shown in FIG. 1). Proof printing), but in some cases, it can also be used as a product information medium as a final product.

The color visual information sheet P output by the color output processing unit 15 is transmitted to company A (issuer) by mail or communication, and requests company A for calibration. It is.

In the proofreading work at Company A, if there are any corrections, corrections, additions, etc. regarding the contents and layout of the images and characters of the color visible information sheet P,
The content of calibration (calibration data) is transmitted from the server 3 of company A to company B as product planning data via communication, and the server 1 of company B is
4 and is stored in the memory 11.

In the company B, the contents of the calibration from the company A are read out from the memory 11 by the product information medium data producing section 13 and the contents and layout of the image and characters of the color visible information sheet P based on the contents of the calibration are read out. Is made again, and a proofreading (re-adjustment) is requested to the company A as the color visible information sheet P again.

If there is no calibration item in the calibration work at Company A, Company A transmits a notice of school completion to Company B via a communication line and a telephone line.

Then, the company B performs a printing process on the basis of the produced product information medium data and the order quantity data in the product planning data of the company A, and the product information medium P
Is made.

In the system according to the second aspect of the present invention, as shown in FIG.
In the performance data producing unit 4, after the company A distributes the product information medium P produced by the company B to the market, the product order means P1 in the product information medium P sent from the customer
(Commodity order information) is read and tabulated to create performance data relating to merchandise sales figures and the like. The product ordering means P1 is, for example, an entry column or a form provided for entering customer's product order information in a product ordering medium prepared in correspondence with the product information medium P.

The performance data producing unit 4 includes OCR means for reading characters, numbers and symbols.
Thus, the order product name (or product number) and the order quantity entered in the product order information P1 (order sheet) in the product information medium P returned by the customer are read, and the order quantity for each product name is tabulated. The result of the aggregation is stored in the memory 1 via the server 3.

Then, the order result data b is transmitted from the server 3 of the company A to the server 14 of the company B as the total result stored in the memory 1.

In Company B, in the column of each product information (product sample image, etc.) arranged (laid out) on the paper surface of the manufactured product information medium P, the received order result data corresponding to the product is displayed. b (Order quantity for each product name)
Are superimposed or cut out and combined to produce merchandise information medium effect report data by merchandise distribution on the merchandise information medium P.

The production of the product information medium effect report data at Company B is performed by the product information medium data preparation section 13 shown in FIG.

The product information medium data producing section 13 reads out the required product information medium data corresponding to the received product information medium P directly from the memory section 11 storing the product information medium data, and The order result data b of each product arranged (layout) on the paper surface of the product information medium P is laid out in a product introduction column corresponding to each product in the product information medium data, and combined and arranged. This is for creating information medium effect report data.

Referring to the flowcharts shown in FIGS. 3 and 4, the operation sequence of the merchandise information medium producing system of the second invention will be described below.

Note that in steps 1 to 9 shown in FIG.
Since this is the same as the above-described first invention, the description will be omitted, and the description will be started from STEP 10 shown in FIG.

STEP 10: First, Company A sells the product order information (product information medium P) in the product information medium distributed to the market.
And the product order form attached or attached to the customer) is collected from the customer by reply mail or the like.

STEP 11: Subsequently, the company A reads the collected product order form by the performance data creation unit 4 and totals the order quantity and the like for each product name to create the order performance data.

STEP 12: The company A stores the order result data in the memory 1 from the result data creation unit 4 and then inputs the order result data to the server 3 to operate the product planning data processing unit 2 or another personal computer operating the server 3 , The server 3 is operated, and the order result data b of each product relating to the predetermined product information medium P is transmitted to the company B by communication. Note that the server 3
The order result data b may be transmitted to the company B by operating in response to a command signal transmitted from the company.

STEP 13: Company B receives the order result data b of each product relating to the predetermined product information medium P.

STEP 14: The company B uses the product information medium data producing unit 13 to directly store the product information medium data corresponding to the required received predetermined product information medium P directly from the memory unit 11 storing the product information medium data. Is read out and arranged on the paper surface of the product information medium P (layout).
The received order result data b of each received product
Are laid out in a product introduction column corresponding to each product in the product information medium data and are combined and arranged to produce product information medium effect report data. Then, based on the created effect report data, an effect report R is output from the color output unit 15, and the effect report R is presented to Company A. Alternatively, the created effect report data is stored and stored in the memory 11 and transmitted from the server 14 to Company A.

FIG. 5 shows an example of the output format of the order result data b produced by the company A or the company B. FIG. 6A shows a product catalog such as a product sample catalog on which various product information is posted. FIG. 6B shows an example of a color output format of the information medium P. FIG. 6B shows a product introduction column C published in a part of the product information medium P, and FIG. This is a product information medium effect report column D prepared by cutting out and placing the order result data b in the partially omitted product introduction column C1 in which the part is omitted and producing the effect report data.

[0074]

The merchandise information medium producing system and the merchandise information medium effect reporting system according to the present invention provide a method for distributing advertising media such as flyers and catalogs to various markets.
The effect of the medium, such as the order sales quantity of the product by the advertisement using the medium, can be easily and easily displayed as an effect report on the layout paper of the medium as sheet information or display information such as a CRT screen. In addition, there is an effect that the past results can be effectively utilized in the next time without overlooking the design layout of the merchandise information medium having the good sales last time.

[Brief description of the drawings]

FIG. 1 is a system block diagram of a product information medium producing system according to a first invention.

FIG. 2 is a system block diagram of a merchandise information medium effect reporting system according to a second invention.

FIG. 3 is a system flowchart of a product information medium producing system of the first invention or a product information medium effect reporting system of the second invention.

FIG. 4 is a system flowchart of a product information medium product information medium effect reporting system according to a second invention.

FIG. 5 is a plan view showing an example of a format of order result data in the product information medium product information medium effect reporting system of the second invention.

FIGS. 6A to 6C are plan views showing an example of an effect report in the merchandise information medium effect information reporting system of the second invention.

[Explanation of symbols]

a ... Planning data b ... Order performance data A ... Company A B ... B C ... Product introduction column C1 ... Omitted product introduction column D ... Effect report column P ... Product information medium P1 ... Order means in the product information medium
R ... Effect report 1 ... Memory unit 2 ... Product planning data processing unit 3 ... Server 4 ... Actual data production unit 11 ... Memory unit 12 ... Production data input / output processing unit 13 ... Product information medium data production unit 14 ... Server 15
… Color output processor

Claims (4)

[Claims] 1. A memory unit 1 for storing source data for product planning data in Company A, a product planning data processing unit 2 for processing the source data to produce product planning data for producing a product information medium, A server unit 3 for transmitting the produced product planning data, a memory unit 11 for storing product information medium production data such as product information medium production processing data for Company B and product planning data transmitted from Company A; ,
A production data input / output processing unit 12 for inputting / outputting the production data, a product information medium data production unit 13 for producing a product information medium data by performing layout editing processing based on the production data, A server 14 for receiving the product planning data and supplying the production data and the produced product information medium data; and a color output processing unit 15 for performing output processing of the product information medium based on the produced product information medium data. A layout editing process based on the product information medium producing data to produce product information medium data, and a product information medium P produced by a printing process based on the produced product information medium data. Product information medium production system. 2. A memory unit 1 for storing source data for product planning data in Company A, a product planning data processing unit 2 for processing the source data to produce product planning data for producing a product information medium, A server 3 for transmitting the produced product planning data, and a result data producing unit 4 for reading and totaling the product order information sent from the customer to produce the result data, and provide the company B with a product information medium producing process. A memory unit 11 for storing data and data for producing a product information medium such as product planning data transmitted from Company A, and a production data input / output processing unit 12 for inputting / outputting the production data
A product information medium data producing unit 13 for producing a product information medium data by performing a layout editing process based on the production data; receiving the transmitted product planning data and producing data and produced product information; A server that supplies medium data; and a color output processing unit that performs output processing on the product information medium based on the produced product information medium data. P, and an ordering means P1 such as an entry field or an entry form for entering customer's product order information in the product information medium is provided.
From the order means P1, the customer's product order information is read by the result data producing unit 4, and the result data obtained by aggregation is transmitted and received by the company B's server 14,
The result data and the product information medium data received by the server 14 are combined and edited by the data input / output processing unit 12 to create effect report data for reporting the effect of the distributed product information medium. And a color information processing section for outputting effect report information based on the effect report data. 3. The product information medium producing system according to claim 1, wherein the product information medium P produced in the printing process is a product flyer or a product catalog distributed on the market, or an OCR order form attached thereto. 4. The merchandise information medium effect reporting system according to claim 2, wherein the merchandise information medium P produced in the printing process is a merchandise flyer or a merchandise catalog distributed on the market, or an OCR order form attached thereto. .