JPH0958695A - Envelope with lottery - Google Patents

Abstract

PROBLEM TO BE SOLVED: To arouse curiosity of a receiver of an envelope for opening a sealing lid and to arouse curiosity for drawing an enclosed sheet from the envelope with the sealing lid open. SOLUTION: A window 12 is provided on an envelope 11, while one or two or more prize winning numbers A, B, C, D, E are printed on the outside of the envelope, and a peelable label or a printed sheet 13 is joined to the outside of the envelope to cover the window and printed parts of the prize winning numbers. One or two or more numbers equal to or different from the prize winning numbers are printed at a position corresponding to the window in a sealed state or at a position in a state of being drawn out. The window has a size that one number printed on an enclosed sheet 21 appears, while two numbers preferably appear partially in the window while being displaced in a direction of drawing out the enclosed sheet 21. The envelope is sealed so that an end 21c appears while a lid is opened, wherein a method for handling the enclosed sheet can be printed at the appearing end. A print sheet is preferably an admission ticket or the like.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an envelope with a lottery suitable for mailing a card, a coupon, a product catalog or a sample. More specifically, the present invention relates to a lottery envelope suitable for direct mail.

[0002]

2. Description of the Related Art Direct mail has been widely adopted in recent years as an advertising means for providing product information by mail only to customers that the advertiser needs to appeal to and prompting the customers to purchase. When a lot of product information is delivered to a customer by direct mail, a card, a coupon, a product catalog, a sample, etc. are enclosed in an envelope.

[0003]

However, in recent years when information is flooded, in the case of direct mail by the above-mentioned conventional envelope, the recipient cannot receive the interest because the direct mail is not enough. May be discarded without opening. Even if the recipient of this direct mail opens it, it may be discarded without reading the contents often, and there is a problem that the residence time of the recipient of the direct mail is extremely short. An object of the present invention is to provide an envelope with a lottery that can arouse the curiosity of the recipient of the envelope who wants to open the lid for sealing. Another object of the present invention is to be able to arouse the curiosity of the recipient of the envelope who wants to pull out the enclosed paper from the envelope with the sealing lid open, and to extend the residence period in the recipient. The purpose is to provide envelopes.

[0004]

The invention according to claim 1 is
As shown in FIGS. 1 and 2, a window hole 12 is provided in the envelope body 11, and the winning numbers A, B, C, D, E of 1 or 2 or more are printed on the outside of the envelope body 11, Also, a peelable label or printing paper 13 is joined to the outside of the envelope body 11 so as to cover the printed portions of the winning numbers A, B, C, D, E, and is enclosed in a position corresponding to the window hole 12 or enclosed. 1 or 2 which is the same as or different from the winning numbers A, B, C, D, E at the position where it is pulled out from the envelope body 11 from the state
Enclosed paper 21 on which the above numbers F, G, H, J, K are printed
It is an envelope with lottery enclosing.

Items enclosed in the lottery envelope include a coupon, a product sample, a discount ticket, an application form, a leaflet, a booklet, a pamphlet, a book, a postal transfer slip, and a remittance form of a financial institution. The enclosed material is not limited to paper such as enclosed paper and may be a product sample, and the number thereof is not limited to one type, and two or more types may be enclosed at the same time. Providing a hit-and-miss lottery increases the probability that the recipient of the envelope will peel off the enclosure, extending the residence time of the enclosure at the recipient. This envelope with lottery is suitable as an envelope for direct mail, but is not limited to this.

As shown in FIG. 3, the invention according to claim 2 is the same as the invention according to claim 1, in which the window hole 12 includes the enclosed paper 2.
1 of 2 or more numbers F, G, H, J, K printed on 1
The encapsulating paper 21 has a size in which two numbers appear, and two of the numbers F, G, H, J, and K of 2 or more are the encapsulating paper 21.
It is an envelope with lottery enclosed so as to be displaced in the pull-out direction and partially appear in the window 12. In the invention according to claim 3, in the invention according to claim 1 or claim 2, the envelope body 11 has a lid 11c for sealing, and the end 21a of the enclosed paper 21 appears in a state where the lid 11c is opened. Thus, the envelope with lottery is printed and the handling method of the enclosed paper 21 is printed on the exposed end 21a. The invention according to claim 4 is the envelope with lottery according to any one of claims 1 to 3, in which the information for advertisement is printed on the enclosed paper 21. The invention according to claim 5 is the invention according to any one of claims 1 to 4, wherein the printing paper 1
3 is an envelope with lottery which is an admission ticket, a discount ticket or a service ticket.

[0007]

Embodiments of the present invention will now be described in detail with reference to the drawings. As shown in FIG. 1, the envelope body 11 for direct mail is made by folding one sheet into two and adhering both side edges thereof through a glue margin (not shown). And make up.
The front end of the cover sheet portion projects from the back sheet portion 11b to close the lid 1 for sealing.
1c is formed, and its lid 11 covers the opening 11a.
The envelope body 11 can be sealed by folding back c. Although not shown, an address display portion of the recipient is formed on the outer surface of the cover portion so that the customer's address name and the like are imprinted.

A window hole 12 is provided in the central portion of the backing paper portion 11b near the sealing lid 11c, and in the backing paper portion 11b near the window hole 12, five winning numbers A, B, C in this example. , D,
E and a description (not shown) that this number is a winning number is printed. Window hole 12 and winning numbers A, B, C,
A peelable label 13 is joined to the backing paper portion 11b of the D and E printed portions so as to cover the window hole 12 and the winning numbers A, B, C, D and E, and the backing paper is not joined to the label 13. Although not shown, the address and the like of the advertiser who is the sender of the direct mail is printed on the section 11b. Label 13
On the page, there is a description that this envelope has lottery, and that if the lottery is a win, a luxurious gift will be given, and the recipient of the envelope will see that it is a lottery envelope. You can check it.

An envelope paper 21 is enclosed in the envelope body 11. As shown in FIG. 2, the enclosing paper 21 is formed by folding one rectangular sheet into a bellows shape in the lateral direction and drawing the lottery number part 21.
It is formed by a and an inner paper portion 21b composed of four pages. In this example, the enclosed paper 21 is folded in five, and information for advertisement is printed on the inner paper portion 21b. With the enclosing paper 21 folded in a bellows shape, the lottery number part 21
It is sealed in the envelope body 11 so that a faces the back paper portion 11b of the envelope body 11. When enclosed in the envelope body 11, a lottery number portion 21 corresponding to the window hole 12 of the backing paper portion 11b.
A number F different from the winning number printed on the back paper portion 11b is printed on a. Further, in the lottery number portion 21a, four numbers G, H, and
J and K are printed. Therefore, five numbers F, G, H, J, and K that are the same as or different from the winning numbers are placed at the positions corresponding to the window holes 12 of the lottery number portion 21a where the enclosed paper 21 is pulled out from the envelope body 11 from the enclosed state. Is printed. The numbers in this example are printed such that only J is the same as the winning number A.

The window hole 12 is provided in such a size that one of the five numbers printed on the enclosing paper 21 appears, and when the enclosing paper 21 is enclosed in the envelope body 11, it is shown in FIG. As described above, the first two numbers F and G out of the five numbers are displaced in the pull-out direction of the encapsulating paper 21 and the window holes 12 are removed.
It is provided so as to partially appear in. As shown in FIG. 1, the opening 11a of the envelope body 11 has a backing paper portion 11b.
Is provided with a notch 11d.
An adhesive layer 11e is provided around d as shown by the diagonal lines in the figure. The sealing lid 11c has a size capable of sealing so as to cover the cutout portion 11d, and in the sealed state, the backing paper portion 11b and the periphery of the lid 11c are bonded by the adhesive layer 11e. The notch 11d has a lid 1 for sealing.
1c is sealed so that the end 21c of the sealed paper 21 appears in the opened state. At the end 21c of the enclosing paper 21 that emerges from the cutout portion 11d of the envelope body 11, the enclosing paper 21
Is printed. The handling method is enclosed paper 21
When the numbers F, G, H, J, K printed on the lottery number portion 21a appear through the window holes 12 by sequentially pulling out the coins and the winning numbers A, B, C, D, E coincide with each other, it is a win. The effect is described.

In the envelope with lottery constructed in this way,
The advertiser prints the product information and the like on the inner paper portion 21b of the enclosing paper 21 and folds it, inserts the lottery number portion 21a into the envelope body 11 corresponding to the window hole 12 of the back paper portion 11b, and then the adhesive layer 11e
The lid 11c for sealing is sealed via. Next, the advertiser prints the customer's address name and the like on a display unit (not shown) on the cover, and posts the envelope with lottery.

When the customer receives this envelope, he / she confirms that it is a direct mail, and also confirms that it is an envelope with lottery based on the explanation written on the label 13 joined to the back paper portion 11b. The recipient confirms that the lottery winning numbers A, B, C, D and E are described by peeling off the label 13. The payee is interested in the result of whether or not he / she has won the lottery according to the description of the winning number, and whether or not the numbers appearing through the window 12 and the winning numbers A, B, C, D and E match. I'll try to confirm. However, since only part of the number appears in the window hole 12, the curiosity of wanting to see the number printed on the enclosing paper 21 causes the lid 11c for sealing to be opened.

When the lid 11c for sealing is opened, the envelope body 11
The end portion 21c of the inner paper portion 21 appears from the cutout portion 11d of
The recipient will read the instructions contained therein.
From the description, the recipient knows that the numbers F, G, H, J, and K described in the lottery number part 21a of the enclosed paper 21 can be sequentially confirmed by pulling out the enclosed paper 21, and these numbers that have not been confirmed Curious to see
The enclosing paper 21 is gradually pulled out to confirm whether or not it is a hit. As a result, the enclosing paper 21 will be
When the payee confirms that the winning number J and the winning number A in this example are the same, it is already withdrawn. The recipient of the envelope will read the matters printed on the portion other than the lottery number portion 21a of the enclosed paper 21, that is, the matters written on the inner paper portion 21b, in order to deal with the case where the lottery hits. As a result, the residence period at the recipient also increases.

[0014]

As described above, according to the present invention, the envelope body is provided with the window hole, the winning number is printed on the outside thereof, and the peelable label is joined so as to cover the window hole and the winning number. As the enclosed paper with the same or different number as the winning number printed in the enclosed state is enclosed, the recipient can confirm the label or the envelope with lottery by peeling the label. , It can arouse the curiosity of the recipient of an envelope who wants to open the sealing lid. In this case, if the size of the window hole is such that one of the numbers printed on the enclosing paper appears, and two of the numbers on the encapsulating paper are displaced so that they partially appear in the window hole, The curiosity of seeing the number printed on the encapsulating paper was driven by the fact that only part of the number appeared in the window hole, further increasing the curiosity of the recipient of the envelope who wanted to open the lid for sealing. You can stir.

Further, by enclosing the encapsulating paper in the envelope body so that the end of the encapsulating paper appears with the lid opened and printing the handling method of the encapsulating paper at the emerged end, the encapsulating lid is closed. The recipient can understand how to handle the encapsulating paper with the door open, and if you print the number on the encapsulating paper that will be pulled out of the envelope body from the enclosed state, you can pull out the encapsulating paper and check the number sequentially. You can stir up your curiosity. As a result, the residence period at the recipient can be extended. If you cover the window and the printed part of the winning number with printing paper, and if this printing paper is an admission ticket, a discount ticket, or a service ticket, the customer who receives the envelope will always peel off this printing paper. , It is possible to further arouse the curiosity of the recipient who is interested in the lottery with the printing paper peeled off and wants to open the sealing lid and pull out the enclosed paper from the envelope.

[Brief description of drawings]

FIG. 1 is a perspective view of an envelope main body in which an enclosing paper is inserted and a sealing lid is opened, as viewed from the back paper side.

FIG. 2 is a perspective view of an enclosed paper.

FIG. 3 is a diagram showing a state where two numbers partially appear from a window hole.

[Explanation of symbols]

 11 Envelope body 11c Lid 12 Window hole 13 Label 21 Enclosed paper 21c Edge A, B, C, D, E Winning number F, G, H, J, K number

Claims (5)

[Claims] 1. The envelope body (11) is provided with a window hole (12), and a winning number (A, 2 or more) is provided on the outside of the envelope body (11).
(B, C, D, E) is printed, and the label or printing paper (13) which can be peeled off so as to cover the window (12) and the printed part of the winning number (A, B, C, D, E). Is joined to the outside of the envelope body (11), and the winning number (A) is placed at a position corresponding to the window hole (12) in the sealed state or at a position where the sealed state pulls out from the envelope body (11). , B, C, D, E) same or different 1 or 2
Envelope with a lottery containing an enclosure paper (21) on which the above numbers (F, G, H, J, K) are printed. 2. The window hole (12) has a size such that one of two or more numbers (F, G, H, J, K) printed on the enclosing paper (21) appears, and Enclosed paper (21) is a number above 2 (F, G, H, J,
2. The envelope with lottery according to claim 1, wherein two numbers of K) are enclosed so as to be displaced in the pull-out direction of the enclosing paper (21) and partially appear in the window hole (12). 3. The envelope body (11) has a lid (11c) for sealing, and the end portion (21) of the encapsulating paper (21) with the lid (11c) opened.
c) is enclosed so that it appears, and the end (21c) that appears
The lottery envelope according to claim 1 or 2, wherein the handling method of the enclosed paper (21) is printed on the envelope. 4. The envelope with lottery according to claim 1, wherein information for advertising is printed on the enclosing paper (21). 5. The lottery envelope according to claim 1, wherein the printing paper (13) is an admission ticket, a discount ticket or a service ticket.