JPH08221023A - Advertisement device with translucency suppressed - Google Patents

Abstract

PURPOSE: To provide an advertisement device with translucency suppressed in such a degree that transmissivity of light from the outside is suppressed below a prescribed value, and an advertisement function is exhibited enough to the outside, and also an advertisement is invisible from the inside, capable of being applied to a glass door or window of a store, an advertisement signboard and a rear window of a motor vehicle, etc. CONSTITUTION: Small spots in substantial black are arranged in a prescribed pattern to have a larger area than a light transmission part in a unit area at least on the inner side of a transparent substrate positioned on the outer side of the advertisement device, and white paint 4 is applied to the surface of these black spots 2 between the black spots 2 and the transparent substrate 1, and also color paint is applied to required spots of the surfaces of the white paint 4 between the white paint 4 and the transparent substrate 1, so that a required figure pattern is formed as a whole to look at from the outside.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising device having suppressed translucency, and more specifically, it can be applied to glass doors and windows of stores, advertising signs, rear windows of automobiles, etc. The present invention relates to an advertising device that suppresses translucency to a predetermined level or less while exhibiting an advertising function to the outside and suppressing the translucency that the advertisement cannot be seen from the inside.

[0002]

2. Description of the Related Art Signboards are widely used as an advertising medium because they are the simplest and lowest cost means. Signboards can take various forms such as a signboard tower or a tent, but the simplest one is a plastic board, wood board, or glass board with paint (often colored sheets are cut and pasted). It is a method of drawing letters and patterns.

By the way, in stores such as coffee shops, barbershops, restaurants, etc., the glass windows facing the street reflect the image of the store, so various design ideas and elaborate decorations are applied. However, as one method, I see letters and designs drawn on the window glass, but in that case, depending on the letters and designs, the problem that the outside cannot be seen from the inside and the letters and designs However, there is a problem that the lighting is bad.
On the contrary, there is also a problem that a strong light ray enters from a window glass in a portion where there is no advertisement, which damages an exhibit in the room and has a bad influence on customers who eat and drink.

When a predetermined character or pattern is drawn by directly painting the window glass or the like in this way, it is difficult to change the character or pattern easily, and the advertisement is changed according to the season or the purpose of sale. There was also the problem of being unable to do things.

[0005] Therefore, I thought that there is a means for displaying a certain advertisement with a light-shielding function like a blind, but as a method of suppressing translucency,
As it has been done for a long time, a method to limit the transmission of light per predetermined area, for example, by arranging black stripes, spots (dots), and checkered patterns, the filled part remains transparent glass. It has been found that the transmission of light can be suppressed by dividing it into

[0006] However, such black stripes, spots (dots), and checkered patterns must have a kind of design property by themselves, but they can express desired designs and characters at desired places. It doesn't mean. Therefore, as it is, even if the translucency can be controlled, the desired advertisement cannot be carried out. In addition, it has been found that when such black stripes, spots (dots), and checkered patterns are arranged dimly, this narrows the external field of view through the glass window.

[0007]

Therefore, in the present invention, while repeating various experiments, the non-translucent portions such as stripes, spots (dots), and checkered patterns are relatively small. If it has an area and is relatively larger than the translucent part (non-colored part) (per unit area), while exhibiting a sufficient translucency suppressing function, one side (internal) It was found that the field of view from the outside is not narrowed. Therefore, in addition to the black spots, I also drew the desired letters and patterns with paint of the desired color tone while crossing these spots as well. It was found that the paint would be filled with the color paint, resulting in a decrease in the daylighting property as a whole. It was also found that even if a color is arranged on black, it is difficult to express a clear color.

According to the present invention, in terms of translucency, the non-translucent portion (black spots) has a relatively small area, and the relatively translucent portion (non-colored portion). With a larger area (per unit area), sufficient translucency is obtained because the more visible the eye is to the non-translucent part (black spots), the more visible it appears. On the contrary, if the coloring is arranged only on the outer side of the black spots (the side visible from the outside), even if there is the translucent portion (non-colored portion), macroscopically, Desired characters from the outside,
I thought that I could see the design.

The present invention can be applied to glass doors and windows of stores, billboards for advertising, rear windows of automobiles, etc. based on the problems and knowledge of the prior art, and the light transmittance from the outside can be set to a predetermined level or less. It is an object of the present invention to provide an advertising device that suppresses the translucency that allows the advertisement function to be exhibited to the outside while suppressing the advertisement from the inside while suppressing it.

[0010]

In order to achieve the above-mentioned object, an advertising device having suppressed translucency according to the present invention has a substantially black color on at least the inside of a transparent substrate positioned outside as an advertising device. Small spots are arranged in a predetermined pattern so that the area is larger than the light-transmitting part per unit area, and white paint is placed on the surface of the black spots between the black spots and the transparent substrate. And, the means for arranging the colored paint between the white paint and the transparent substrate at a required position on the surface of the white paint so as to form a required pattern as a whole when viewed from the outside. It was.

In the present invention, the transparent substrate is preferably a transparent film made of a synthetic resin, for example, a heat ray blocking film known per se depending on the purpose of use. Also,
The transparent substrate is made of a synthetic resin transparent film, and a release layer is provided on the side facing the black spots, white paint, and / or colored paint so that it can be transferred to another transparent substrate. It is preferable. Depending on the type of colored paint, the design and the type of letters, the object of the present invention can be achieved even if the white paint is omitted. The pattern of the black spots may be circular, polygonal (hexagonal), or the like, but may be substantially rectangular.

In the present invention, the transparent substrate may be a synthetic resin film, a sheet, a panel, or a glass plate. Even if the substrate itself is a substrate, it is transferred to another. But it ’s okay, the paint is water-based,
It can be appropriately used even if it is oily.

[0013]

According to the present invention, the white paint is placed only on the black spots, and the paint of the desired color is placed on the black spots. It is possible to secure a good external view. Therefore, when this is installed on the window glass of a store, the appearance of the outside (pavement) can be seen from the inside, but from the outside, the advertisement of the desired character or design can be seen on the surface of the window glass. Is obtained.

The desired color paint is placed only on the black spots, but macroscopically, these small black spots aggregate to express the desired design (newspaper). It is the same as the picture in the picture is composed of a set of dots and a blank part). Moreover, since the color paint is not directly placed on the black spots but the white paint is interposed therebetween, the desired colored paint can be clearly expressed.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A preferred embodiment of the advertising device of the present invention, which has reduced translucency, will be described in detail below with reference to the drawings. FIG. 1 shows a rear view of a state in which the advertising device of the present invention is applied to a window glass, and FIG. 2 is a vertical cross-sectional view of the main part thereof. Reference numeral 1 is a polyethylene film as a transparent substrate, and one having a heat ray blocking effect is preferable. Reference numeral 2 is a colored paint arranged by printing, which is printed on the transparent substrate 1.
The coloring paint 2 reflects a predetermined character or the color of a design, and is printed only on a portion corresponding to a pattern of black spots 3 described later.

Reference numeral 4 denotes a white paint, which is the transparent substrate 1
The colored coating material 2 is printed from above on the colored coating material 2 printed on the surface of the transparent coating material 1, so that the colored coating material 2 can be colored clearly when the transparent substrate 1 is seen. Reference numeral 3 denotes a black spot having a diameter of about 1 mm, which has a predetermined unit area ratio and is composed of a light-transmitting portion and a non-light-transmitting portion having a larger area than this, and is printed in a predetermined pattern. Of course, the size of the spots is relative, and it is possible that the size of the transparent substrate 1 is 1 cm or 2 cm, and it is possible that the size is not a circle but a rectangle. It may be within a range in which predetermined characters and patterns can be reproduced by creating an illusion from the visual field.

The black spots 3 are basically printed on the entire area of the transparent substrate 1, and are superposed in the same phase on the white paint 4 and the colored paint 2. Such a process can be performed by a printing machine or manually by transfer. As a material of the transparent substrate 1, various known synthetic resin substrates may be used as long as they are substantially transparent (may be slightly colored).

FIG. 3 shows another embodiment in which the transparent substrate 1 is made of a synthetic resin transparent film.
A release layer 5 is provided on the side facing the black spots 3, the white paint 4, and the colored paint 2 so that the release layer 5 can be transferred to another transparent substrate 1 ′. Therefore, in the case of this transfer method, the release layer 5 is coated with an adhesive having a weak tack, which stops the transparent substrate 1, the white paint 4, and the colored paint 2. FIG. 4 shows a state in which it is transferred to an acrylic plate as another transparent substrate 1 '. In this case, an adhesive for fixing is separately applied to the acrylic plate.

[0019]

According to the present invention, the advertisement function can be exhibited to the outside, the translucency that the advertisement cannot be seen from the inside can be suppressed, and the advertisement when viewed from the outside can be suppressed. It is said that it is possible to provide an advertising device with a simple structure that can make the coloring sufficiently vivid and can be widely applied to glass windows and windows of stores, advertising signs, rear windows of automobiles, etc. It came to have a remarkable effect.

[Brief description of drawings]

FIG. 1 is a rear view of a main part of an advertising device that suppresses translucency according to the present invention.

FIG. 2 is a vertical cross-sectional side view of a main part of an advertising device with suppressed translucency according to the present invention.

FIG. 3 is a vertical cross-sectional side view of a main part of another embodiment of the advertising device with suppressed translucency according to the present invention.

FIG. 4 is a vertical cross-sectional side view of a main part of another embodiment of the advertising device with suppressed translucency according to the present invention at the time of transfer.

[Explanation of symbols]

 1 Transparent substrate 2 Colored paint 3 Black spots 4 White paint

Claims (4)

[Claims] 1. A small black spot is disposed in a predetermined pattern on at least the inside of a transparent substrate positioned outside as an advertising device so that the area is larger than the light transmitting portion per unit area, A white paint is arranged on the surface of the black spot between the black spot and the transparent substrate, and a colored paint is applied to a required portion of the surface of the white paint between the white spot and the transparent substrate. The advertising device which suppresses the translucency so that the desired pattern is formed as a whole when viewed from the outside. 2. The transparent substrate is composed of a synthetic resin transparent film, and a release layer is provided on the side facing the black spots, white paint, and / or colored paint so that it can be transferred to another transparent substrate. The advertising device which suppresses the translucency according to claim 1. 3. The advertising device with reduced translucency according to claim 1, wherein the pattern of the black spots is substantially rectangular. 4. A small black spot is arranged in a predetermined pattern on at least an inner side of a transparent substrate positioned on the outer side as an advertising device so as to have a larger area per unit area than a light transmitting portion. Between the black spots and the transparent substrate, a colored paint is arranged at a required position of the black spots to form a desired pattern as a whole when viewed from the outside. .