JPH07287528A - Selling article display tool - Google Patents

Abstract

PURPOSE:To provide selling article display tool capable of efficiently and effectively displaying the name of selling article, price, and the characteristic of the selling article, etc., with respect to the selling article on exhibition accordance with the exhibition space and the exhibition condition of the selling article. CONSTITUTION:This tool is constituted of a narrow long plate-shaped substrate 1 in which a housing part 6 is formed between the front surface part 3 and the rear surface part 4 and sliding boards 2a and 2b housed inside the housing parts 6a and 6b of the substrate 1 and capable of being drawn from the housing parts 6a and 6b by being slid along the longitudinal direction of the housing parts 6a and 6b. Display parts are provided on the respective front surfaces of the substrate 1 and the sliding boards 2a and 2b, and stopper mechanisms 7a, 7b, and 8a, 8b are provided to prevent the sliding board from coming out in a state where the sliding boards 2a and 2b are drawn from the housing parts 6a and 6b.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a merchandise display attached to a merchandise display shelf or the like, and more specifically, to display merchandise names, prices, merchandise features, etc. on the merchandise displayed. The present invention relates to a merchandise display tool that can be efficiently and effectively adapted to a space and a display mode.

[0002]

2. Description of the Related Art Conventionally, various contrivances have been made in order to attract the attention of the purchaser in the display structure of products in stores. Recently, the product display shelves themselves have been varied, and various kinds of POPs have been developed and used in each store.

[0003]

Surely, in order to develop a sales floor that attracts the attention of buyers, it is effective to change the shelves that display the products, but this is costly. There is a problem of passing too much. Also, not all sales floors have sufficient display space, and because normal products can be changed each time the season changes, etc., there is a limit to the demand for novelty on display shelves and furniture itself. was there. Because of this, many stores have a very standard display shelf,
In other words, the actual situation is that the display shelves are installed so that the shelves are attached horizontally to the columns.

However, in the above-mentioned ordinary display shelves, in most cases, the display displayed on the displayed products is simply by attaching something like a resin name tag to the front of the shelf board and displaying the product name there. , Prices are shown. Therefore, under such a situation, how to accurately display the selling point that the manufacturer of the product wants to convey to the purchaser in the sales floor has been an issue for the manufacturer. Therefore, manufacturers take various means to provide various POPs and display labels to the sales floors for use, but the size of the display shelves installed differs depending on the size of each sales floor, so at all sales floors. It has been extremely difficult to provide what is effectively used.

The present invention has been made in view of the above-mentioned circumstances, and it is possible to efficiently display the product name, price, product feature, and the like for the displayed product in accordance with the display space and display mode of the product. It is an object of the present invention to provide a product display device that can be effectively manufactured, can be manufactured at low cost without using a complicated structure, and is easy to use.

[0006]

In order to achieve the above object, the product display device of the present invention has the following structure. That is, a slender plate-like substrate having a storage portion formed between a front portion and a back portion, and a slide which is stored in the storage portion and can be pulled out from the storage portion by sliding along the longitudinal direction of the storage portion. And a stopper mechanism for preventing the slide plate from coming off when the slide plate is pulled out from the storage part. It is a product display tool. The stopper mechanism includes an engaging portion formed by folding back the edge of the slide plate,
It can be configured by an engaged portion formed by folding back the edge of the substrate so that the slide plate can be engaged with the engaging portion when the slide plate is pulled out from the storage portion.

[0007]

In the merchandise display device of the present invention having the above-mentioned structure, the slide plate is housed in the housing formed between the front part and the back part, and the slide plate is arranged in the longitudinal direction of the housing part. The slide mechanism is pulled out from the inside of the storage part by sliding it along with the stopper mechanism that prevents the slide plate from coming off when the slide plate is pulled out from the storage part. By appropriately pulling out the slide plate while sliding the slide plate with the end point as the end point, the entire length can be easily set within the range from the length of the substrate to the maximum length of the slide plate. Therefore, according to the display width of the product, pull out the slide plate from the inside of the storage part of the substrate as described above, set the overall length of the slide plate, and display the product name on the display part provided on the front of each of the substrate and the slide plate. The price, product features, etc. can be displayed, and the display flexibly corresponding to the display mode of the product can be accurately and easily performed.

[0008]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a front view showing an embodiment of the product display device of the present invention. As shown in the figure, the product display device includes a long and narrow rectangular substrate (1) having a length of about 30 cm and a width of about 5 cm, and a substrate with the end portions protruding from both left and right sides of the substrate (1). It is composed of two slide plates A (2a) and B (2b) housed inside (1).

As shown in FIG. 2, which is a sectional view taken along the line AA of FIG. 1, the substrate (1) has a front surface portion (3), a rear surface portion (4), and the front surface portion (3) and the rear surface. A partition part (5) sandwiched between the part (4) and the front part (3) and the partition part (5) and between the back part (4) and the partition part (5). Two storage parts A (6a) and B (6b) are formed. Then, one slide plate A (2a) is slidably stored in one storage portion A (6a), and another slide plate B (2b) is stored in the other storage portion B (6b). It is stored slidably.
The slide plates A (2a) and B (2b) are arranged so that they can be slidably inserted into the accommodating parts A (6a) and B (6b) of the substrate (1) (about 5 cm in width). )
1 is formed in a slightly narrower width (about 4.5 cm) than that of the substrate (1) and is accommodated in the accommodating portions A (6a) and B (6b) approximately the same length as shown in FIG. As described above, the respective end portions (2c) having an arrow shape are projected from the left and right sides of the substrate (1).

Further, in the slide plate A (2a), the engaging portion A folded back toward the partition portion (5) is provided at the end edge of the side of the substrate (1) which is accommodated in the accommodation portion A (6a).
(7a) is formed, and the edge of the slide plate B (2b) that is housed in the housing B (6b) of the substrate (1) is folded back toward the back surface (4). Part B
(7b) is formed. On the other hand, in the substrate (1), the edges of the partition (5) and the back surface (4) are
The slide plates A (2a) and B (2b) are folded back toward the slide plates A (2a) and B (2b), respectively.
The engaging portions A (7a) and B in the state where the
Engagement portions A (8a) and B (8) that can engage with (7b)
b) is formed. Therefore, the arrows X and Y in FIG.
As shown in, when the slide plates A (2a) and B (2b) are slid in the accommodating portions A (6a) and B (6b) of the substrate (1) and pulled out to the outside, at a certain point, Joint parts A (7a), B (7b) and engaged parts A (8
a) and B (8b) are engaged with each other, and the engagement causes the slide plates A (2a) and B (2b) to come off from the storage portions A (6a) and B (6b) of the substrate (1). It comes to exert a stopper action to suppress the. For example, when the side of the slide plate B (2b) is pulled out from the storage portion (6b) of the substrate (1), the state shown in FIG. 3 is obtained.
When this is pulled out to the end, the engaging portion B (7
b) and the engaged portion B (8b) engage with each other to exert a stopper action, and the state in which it cannot be pulled out any more is achieved.

As shown in FIG. 2 described above and FIG. 4 which is a rear view thereof, the commodity display device thus constructed has adhesive seals provided on both left and right ends of the substrate (1). Part A (9) and the slide plates A (2a) and B (2)
The adhesive seal portion B (10) provided at the end of (b) is provided on each back surface side. That is, the adhesive seal portion A (9) positions and fixes the substrate (1) on the front surface of the shelf plate of the display shelf, and the slide plates A (2a) and B (2b) are attached to the substrate according to the display width of the product. The slide plate A (2a) is pulled out from (1) as appropriate and its length is set, and then the adhesive seal portion B (10) is used to slide
And B (2b) can be positioned and fixed.

Further, on the front side (3) of the substrate (1) and the front sides of the slide plates A (2a) and B (2b), four substantially rectangular product display sections (11) are framed. (See Fig. 3) and slide plate A
At the arrow-shaped end portions (2c) of (2a) and B (2b), a catch copy or the like appealing the selling point of a certain product is shown. Therefore, as shown in FIG. 5, the substrate (1) of the product display and the slide plates A (2a) and B (2) are appropriately positioned and fixed on the front of the product (13) displayed on the display shelf (12). However, by attaching a sticker displaying the product name, price, product feature, etc. to the product display unit (11) according to the product (13) being displayed, the display space and display mode of the product (13) Therefore, effective display can be reasonably performed.

This product display device includes a substrate (1) formed by folding a single sheet (14) shown in FIG.
It can be formed from the slide plates A (2a) and B (2b). In the figure, for convenience of explanation, the sheet (1
4) is a view of the sheet (4) viewed from the back side. As shown in the figure, the sheet (14) has the adhesive margin portion A in order from the top.
(15), the front part (3), the back part (4), the partition part (5) and the glue margin part B (16) are continuously provided, and the right end of the back part (4) and the partition part (5). At the left end of the folding section A (17) and folding section B (18), respectively.
Are connected in series. And first, the margin margin B
An adhesive agent is applied to the front surface (back surface in the same figure) of (16), and the folding lines A (19) and B (20) are valley-folded, and the adhesive margin portion B (16) coated with the adhesive agent is applied to the back surface portion ( It adheres to the 1st adhesion part (21) provided in 4). At this time,
As shown in FIG. 7, the folding portion A (17) is folded inward, and the edge is folded back to engage the engagement portion B (7b).
The slide plate B (2b) formed with is formed so as to be sandwiched between the partition portion (5) and the back surface portion (4). Next, the glue margin A
An adhesive is applied to the front surface (back surface in the same figure) of (15) to fold the folding lines C (22) and D (23), and the glue margin portion A (15) is provided in the partition portion (5). The second adhesive portion (24) is adhered. Then, at this time, in the same manner as the procedure for folding the folding portion A (17), the folding portion B (18) is folded inward and the edge is folded back to form the engaging portion A (7a). Board A (2
By sandwiching a) between the partition part (5) and the front part (3), the product display tool having the above-mentioned configuration is completed.

Next, a method of using the commodity display device having the above structure will be described.

First, the manufacturer of the product displays the end portions (2c) of the slide plates A (2a) and B (2b) of the product display tool.
The tag copy and the like of the target product group are described in, and the product display device is provided to the sales floor together with a display sticker that displays various products of the product group. That is, in the case of targeting hair cosmetics such as shampoo and conditioner, a product display tool having a catch copy written on the end portion (2c), such as "Hair Drying Warning, Easy on Hair and Skin". Also, according to the type of product, the manufacturer prepares a plurality of display stickers with indications such as "Shampoo considering skin care, 1,000 yen", "Rinse finish rinse, 1,000 yen" It is provided to the sales floor. Then, on the sales floor side, after displaying the products in a good-looking manner in consideration of the display space, the storage portion A (6) of the substrate (1) is fitted in accordance with the display width.
Slide plates A (2a) and B from a) and B (6b)
(2b) is pulled out as appropriate to set the length of the entire display tool. Thereafter, the product display device is positioned and fixed on the front surface of the shelf board of the display shelf by the adhesive seal portions A (9) and B (10), and according to the displayed product,
The display sticker is attached to the product display section (11). The operation of pulling out the slide plates A (2a) and B (2b) from the substrate (1) is performed by the adhesive seal portion A.
It may be performed after the side of the substrate (1) is positioned and fixed first in (9).

As described above, in this commodity display tool, the lengths of the slide plates A (2a) and B (2b) pulled out from the storage portions A (6a) and B (6b) of the substrate (1) are appropriately changed. As a result, the display corresponding to each product can be effectively performed according to the display space of the product. Moreover, the structure is also one sheet (14).
It is a simple one that is formed by combining a substrate (1) formed by folding and two slide plates A (2a) and B (2b), and can be manufactured very easily at low cost. .

In the above embodiment, the substrate (1) is composed of the front part (3), the back part (4) and the partition part (5), and two storage parts A (6a) are formed by these. )
And B (6b) each have two slide plates A (2
Although a) and B (2b) are stored, in the product display device of the present invention, the substrate is composed of only the front part and the back part, and two slide plates are provided in the storage part formed therebetween. May be stacked or stored, or only one slide plate may be stored and pulled out from one side, and a stopper mechanism similar to that of the above embodiment may be provided.

[0019]

As described above, the product display device of the present invention is
It is possible to efficiently and effectively display the product name, price, product feature, etc. for the product according to the display mode of the product on the product display shelf etc. installed in accordance with the store space of the store. It does not require a complicated structure, is highly versatile, and is extremely easy to use.

[Brief description of drawings]

FIG. 1 is a front view showing an embodiment of a product display device of the present invention.

FIG. 2 is a sectional view taken along the line AA of FIG.

FIG. 3 is an explanatory diagram illustrating a usage state of the product display tool of the embodiment.

FIG. 4 is a rear view of the product display tool of the embodiment.

FIG. 5 is an explanatory diagram illustrating a usage state of the product display tool of the embodiment.

FIG. 6 is a development view of a sheet forming a substrate in the product display device of the embodiment.

FIG. 7 is an explanatory diagram illustrating a procedure of assembling the product display tool of the embodiment.

[Explanation of symbols]

 1 substrate 2 slide plate 3 front part 4 back part 6 storage part 7 engaging part (stopper mechanism) 8 engaged part (stopper mechanism) 11 display part

Claims (2)

[Claims] 1. An elongated plate-shaped substrate (1) having a storage section (6) formed between a front section (3) and a back section (4), and stored in the storage section (6), And a slide plate (2) that can be pulled out from the storage unit (6) by sliding along the longitudinal direction of the storage unit (6). And a stopper mechanism (7) and (8) for preventing the slide plate (2) from coming off when the slide plate (2) is pulled out from the storage part (6). A product display tool characterized by that. 2. The stopper mechanism (7) and (8) according to claim 1, wherein an engaging portion (7) formed by folding back an end edge of the slide plate (2) and a slide plate (2) from the storage portion (6). ) Is pulled out, the product display tool comprises an engaged portion (8) formed by folding back the edge of the substrate (1) so as to engage with the engaging portion (7).