JPH07129093A - Advertisement displaying device for electronic newspaper - Google Patents

Abstract

PURPOSE:To unresistedly display an advertisement thought as an eyesore at the time of reading an electronic newspaper in a limited range of a displaying surface. CONSTITUTION:The electronic newspaper obtains information from communication means such as broadcasting wave, telephone line and information vending machine and is also capable of obtaining information from external storage media such as IC card and CD-ROM. A piece of newspaper information is read-out to a memory from a floppy disk 4 mounted on a floppy disk driving device of the electronic newspaper 1 and read-out information is displayed on the displaying surface 2. Keys for controlling display in the electronic newspaper are provided at an operation section 3 and advertisements are displayed by the methods described below. (1) An advertisement is displayed for a period of time from power supply till startup of the system. (2) An advertisement is displayed in a part of content screen. (3) An advertisement is displayed at the time of shifting to the text from the content or while returning to the content from the text. (4) An advertisement is displayed for a period of time from system close till power cut. (5) An advertisement is displayed while information is read-in from the communication means or the external storage media.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention has devised a method for displaying an advertisement, which was considered to be annoying when reading an electronic newspaper, within a limited display surface without resistance. It is about.

[0002]

2. Description of the Related Art Hitherto, in electronic newspapers that display newspaper articles in electronic books, advertisement has not been considered so much. Rather, it was thought that the advertisements that were thought to be annoying when reading would not hold in electronic newspapers.

[0003]

[Problems to be Solved by the Invention] Advertisements are intended to inform general readers of corporate activities and products, and companies believe that even if a large amount of money is invested, it is effective. General readers also want to get information from advertisements to buy good products. The side providing the information of the electronic newspaper can also keep the information cost of the electronic newspaper, which is burdened to general readers low, and therefore wants to place the advertisement in the electronic newspaper.

In view of these points, an object of the present invention is to make it possible to display an advertisement without resistance in a limited display surface area of an electronic newspaper.

[0005]

In order to achieve the above object, the present invention has the following constitution.

[0006] That is, an advertisement is displayed between the time when the power is turned on and the time when the system is started up, the advertisement is displayed in a part of the table of contents screen, the advertisement is displayed during the time from the table of contents to the text, or from the text to the table of contents. Advertisement display means for displaying advertisements by displaying, displaying advertisements from the end of the system until power is turned off, displaying advertisements while reading information from communication means or external storage medium An electronic newspaper advertisement display device characterized by displaying an advertisement, which is considered to be annoying in a limited display surface range, without any resistance by including.

[0007]

[Advantages] The advertisement display means displays the advertisement between the time when the power is turned on and the time when the system is started up, the advertisement is displayed on a part of the table of contents screen, and when the contents are moved from the contents to the contents or returned from the contents to the contents. Display an advertisement by displaying the advertisement on the system, displaying the advertisement between the time when the system is shut down and the power being turned off, or displaying the advertisement while reading information from communication means or external storage media. .

[0008]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a plan view of an embodiment of the present invention. In FIG. 1, a display screen 2 and an operation unit 3 are provided on the surface of an electronic newspaper 1, and an electronic circuit (not shown) is built in. Although electronic newspapers obtain information from communication means such as broadcast waves, telephone lines, and information vending machines, they can also obtain information from external storage media such as IC cards and CD-ROMs.
The external storage medium of this embodiment is a floppy disk,
Read the newspaper information from the floppy disk 4 mounted on the floppy disk drive of the electronic newspaper 1 into the memory,
The read newspaper information is displayed on the display surface 2 as shown in FIG.

The operation unit 3 is provided with keys for controlling the display of electronic newspapers. The keys of this embodiment are not push-button type hard keys, but touch panel type soft keys that are displayed on the display surface whenever necessary keys are needed. An example of the relationship between the key operation of the operation unit and the display function will be shown below. When the power key is first pressed, the power is turned on. When the power is turned on, the display program is automatically started and the system startup process is performed. When the system startup process is completed, the table of contents screen is displayed as the initial screen. Blink or reverse with the up / down / left / right arrow keys When you move the cursor and press the Enter key while specifying any menu item on the displayed table of contents screen, the article of the text corresponding to that table of contents is displayed . If you press the table of contents key while the article in the text is displayed, the display switches to the original table of contents screen. When the table of contents screen is displayed, if the table of contents key is pressed, when the structure of the table of contents screen is multi-layered, the display is switched to the table of contents screen one step before. If the next page key is pressed while the article of the text is displayed, the next page is displayed. If there is no next page, a message to that effect is displayed. Similarly, if the previous page key is pressed while the article of the text is displayed, the previous page is displayed. If there is no previous page, a message to that effect is displayed. Use the up / down / left / right arrow keys to move the blinking or reverse cursor and specify the menu items such as FD reading, radio wave reading, and telephone reading displayed on the table of contents screen, and press the Enter key while pressing the Enter key. Articles are read from communication means such as external storage media, broadcast waves, telephone lines, and the display memory of electronic newspapers is rewritten. If you press the enter key while moving the cursor blinking or reversely displayed with the up / down / left / right arrow keys and specifying the ending menu item displayed in the table of contents screen, the system termination processing is performed. The power is automatically turned off when the system termination process is completed.

Each of the five methods of displaying an advertisement on the display surface of an electronic newspaper will be described below. (1) An advertisement is displayed after the power is turned on and before the system starts up. When the power key of the electronic newspaper is pressed, the display program is automatically started to start up the system. Since the display of the electronic newspaper cannot be changed while this startup process is being performed,
An advertisement can be displayed using this period. The advertisement to be displayed is as follows: (a) Random numbers are generated and one of the prepared advertisements is randomly selected. (B) Select one by one from among the prepared advertisements. (C) Always fix on the same advertisement. Etc. to select the contents.

(2) An advertisement is displayed on a part of the table of contents screen. Paper newspapers are large, so you can write both headlines and articles side by side on the same page. This allows the reader to focus on reading the text of the article after looking for the article by looking at the headline. In this respect, the electronic newspaper has a limited display screen, so the paper surface is divided into several pages and displayed, but if the paper surface is configured in a planar manner like a paper newspaper, the vertical linkage between pages It becomes difficult to understand when looking. Therefore, in the case of an electronic newspaper, an article to be viewed is searched by looking at the index screen in which only the headlines are collected, and then the headline on the index screen is selected to call the screen of the text. Since it is uncomfortable to display an advertisement-only screen in an electronic newspaper, it is desirable to insert an advertisement in the body of the article, but it is not realistic because there is not enough display space and it is an obstacle when viewing. In the case of this point-of-contents screen, there is plenty of display space and there is no hindrance, so that part of the display screen can be assigned to advertisements without any problems.

(3) The advertisement is displayed when moving from the table of contents to the text or when returning from the text to the table of contents. Since there is a slight time lag when switching the display, such as when moving from the table of contents to the text or returning from the text to the table of contents, it is possible to display the advertisement by using this time. The contents to be displayed are selected in the same manner as in (1).

(4) Advertisement is displayed from the end of the system until the power is turned off. When the end menu is selected on the table of contents screen, system end processing is performed. In the system termination process, information such as marks, underlines, and cutouts added during reading is stored as a file in the storage device of the electronic newspaper. Since the display of the electronic newspaper cannot be changed until the power is turned off after the system termination processing is performed, the advertisement can be displayed during this period.

(5) The advertisement is displayed while the information is being read from the communication means or the external storage medium. When a menu item such as FD reading, radio wave reading, or telephone reading is selected on the table of contents screen, the article is read from an external storage medium such as a floppy disk, broadcast radio waves, communication means such as a telephone line, and the display memory of the electronic newspaper is rewritten. Since the display of the electronic newspaper cannot be changed during this time, the advertisement can be displayed.

[0016]

As described above, according to the present invention, an advertisement is displayed between the time when the power is turned on and the time when the system starts up, the advertisement is displayed on a part of the table of contents screen, or when the contents are moved to the main text or the main text. To display an advertisement while returning to the table of contents from the system, to display an advertisement between when the system is shut down and when the power is turned off, and to display an advertisement while reading information from communication means or an external storage medium. Displayed the advertisement in. Therefore, according to the present invention, it is possible to display an advertisement, which is considered to be an eyesore, in a limited display area of an electronic newspaper without resistance.

[Brief description of drawings]

FIG. 1 is an explanatory plan view of an embodiment of the present invention.

[Explanation of symbols]

 1 e-book 2 e-book display surface

Claims (1)

[Claims] 1. An advertisement is displayed between the time when the power is turned on and the system is started up, the advertisement is displayed in a part of the table of contents screen, the advertisement is displayed during the time from the table of contents to the text or from the text to the table of contents. Advertisement display means for displaying advertisements by displaying, displaying advertisements from the end of the system until power is turned off, displaying advertisements while reading information from communication means or external storage medium An electronic newspaper advertisement display device for displaying in an electronic book characterized by displaying an advertisement, which is considered to be annoying in a limited display area, without resistance.