JPH06143879A - Paper for sealed letter type direct mail and its preparation, and the sealed letter form direct mail prepared by that paper - Google Patents

Abstract

PURPOSE:To provide paper suitable for preparation of a sealed letter for direct mail in a commodities guiding system by mail. CONSTITUTION:In paper 1 wherein a first area forming a sheet for preparation of an envelope and a second area forming a sheet for a reply card are divided adjacent to each other as one set, a pattern other than individual information, mail information necessary for mail, etc., are pre-liminarily printed, prepared in the first area and the second area on a front face of paper 1. Individual information necessary for sending a direct mail is successively printed while the paper is being sent. Further, second paper 3 for preparation of a mail card on which mail information necessary for sending back of the direct mail common to a great number of sheets of paper is preliminarily printed, is stuck to a rear face of the second area paper.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sealed direct mail sheet suitable for use in a postal product guide system known as so-called direct mail, a method for producing the same, and a sheet made using this sheet. This is related to the direct mail in sealed form.

[0002]

2. Description of the Related Art A method for enclosing a reply postcard such as a product purchase application form together with a product brochure and various guidebooks in a letter to be mailed to an individual is a method of mailing a postcard on which predetermined items are printed. Is often used as a form of a product guide system by direct mail, and it is known that, in particular, the sealed letter format in which a reply postcard is enclosed has a higher application rate than the postcard format.

[0003] In the conventional direct mail in the form of an envelope, an address label in which an individual's address and name are separately printed is attached to the surface of an envelope, and a catalog or pamphlet of product introduction and an address of a reply address are included in the envelope. , The applicant's address / name entry fields, the type of desired product and the quantity entry fields are stamped, and a reply postcard is inserted and sealed.

However, according to this method of creating an envelope, since the address of the front cover of the created envelope is usually a relatively small label of several cm square, the address is printed. There is a strong tendency to give an impression to the recipient, and as a result, the recipient is likely to discard the letter without opening it.

Further, even if the package is opened, it tends to be troublesome to write the address, name, etc. of the user in the postcard for reply, which also causes a decrease in the reply rate.

What can be seen from these is that in the direct mail system of the sealed letter format, the presumed opening rate of the sealed letter is increased in order to give an interest to the guided product, and the applicant who has an intention to purchase the product can do the work as much as possible. It means that omitting and increasing the response rate has a great effect on the cost-effectiveness. Another major impact on the effectiveness and cost of this system is the cost of creating direct mail envelopes and the cost of organizing returned postcards. Therefore, it is an object of the sealed-type direct mail system to improve these various points in association with each other, and conventionally, there have been some proposals for improvement as described below.

[0007] For example, for the purpose of omitting the time required to obtain the address and name of the recipient, and streamlining the work of organizing the reply postcard, information such as the address and name of the recipient ( (Hereinafter referred to as "individual information"), or if necessary, print the individual code number, etc.
A direct mail envelope in the form of putting it in an envelope opened in a window so that the address can be seen has been proposed and actually implemented. However, this type of direct mail has a small address field and has a strong clerical impression as in the above-mentioned conventional example, so that a high opening rate and reply rate cannot be obtained, and a window is made in the envelope. For printing position, folding work,
The enclosing work is more troublesome than putting documents in an ordinary envelope, and there is also a disadvantage that the cost is high.

Disadvantages of the above-mentioned method of attaching the address label and the method of showing the address of the inside paper from the window of the window opening envelope,
That is, the address is small and the clerical impression is strong,
For the purpose of solving the problem, it was also attempted to print the address and name of an individual on the surface of a normal envelope with a printer linked with a computer incorporating a personalized information management program, etc. It is also considered that a reply postcard in which personalized information is printed in advance is enclosed together with a pamphlet or the like in such an envelope.

However, according to this method, it is necessary to print the individual information for one envelope on different sheets (envelope and reply postcard), which doubles the printing process and increases the cost. There is a large management burden on the work of definitely combining an envelope printed with specific individual information processed in the process and a postcard for reply, and in practice it will be costly for its effect, so it will be put to practical use. There wasn't.

Further, in the above case, if an individual code number or the like is to be printed on the back surface of the envelope, printing on the front and back of the envelope is required, resulting in a large number of man-hours and an increase in cost.

[0011]

The present inventor has completed various studies in order to solve the above-mentioned problems in the case of creating a direct mail in an envelope format. .

That is, the inventor of the present invention, on a sheet of paper,
Personalized information can be printed on the envelope and reply postcard,
Moreover, it is possible to print a large amount on the surface of the envelope, which is useful for improving the opening rate, by printing only on one side of the paper, and at the same time, it is possible to store personalized information in the predetermined column of the reply postcard, which is useful for improving the response rate. We have developed a method for creating a direct mail paper that can be printed in an envelope format.

The present invention provides an envelope-type direct mail sheet which can be suitably used for carrying out the newly developed composition method, and also provides a novel envelope-type direct mail prepared by using this sheet. To aim.

[0014]

The novel envelope-type direct mail paper provided by the present invention is characterized in that it has a first area for forming an envelope and a second area for forming a reply postcard sheet. Sheets that are partitioned adjacent to each other as a set, and in the first area on the surface of the sheet, symbols other than individual information common to many sheets, postal information necessary for mailing, and the like are stored in advance. In addition to being printed, desired information for each individual required for direct mail mailing is printed for each sheet, and in the second area on the surface of the sheet,
Product guidance information, product purchase information entry fields, individual information entry fields, etc. other than the individualized information that are common to many sheets are printed in advance, and this individual information entry field is common to the first area. The information desired by the individual to be printed is printed on each sheet, and further, on the back surface of the sheet in the second area, the postal information for forming a postcard in which postal information necessary for returning direct mail common to many sheets is preprinted. The second sheet is attached to it.

In this paper of the present invention, it is necessary to print a symbol such as No coded as personal information at a predetermined position on the backside of the envelope on the sealing glue portion and the reply postcard. It is preferable for confirming the correspondence between envelopes and postcards, and also for managing returned postcards, and the printing of symbols such as No, which is one of such personal information, is the address of envelopes, etc. It is preferable that the personalized information can be printed at the same time.

Further, it is also preferable to print in advance a mark for cutting the envelope making sheet and the reply postcard sheet on the surface of the paper.

The direct mail in the sealed form of the present invention is
An envelope formed by cutting, folding, and gluing the above unit sheets, a reply postcard cut from the unit sheet with the second sheet attached to the back, and this reply postcard as necessary It can be configured with a product guide such as a pamphlet enclosed together with the envelope, and by printing the No coded as personal information on both the envelope and the postcard, there is little risk of making an encapsulation error, and The opening rate is high because the address can be printed on the envelope in a suitable typeface such as a writing brush, and in an appropriate size, and it is necessary to enter the address, name, etc. on the reply postcard in addition to the purchase request and the number of items. Since there is no such thing, the reply rate is high, and since it is possible to print the addresses and addresses of these individuals on the front and back of the envelope and the reply postcard in one process, you can create direct mail at a low price, Effect cost is significantly improved compared to the came method.

Further, in order to prepare the above unit paper, the method for preparing the paper for direct mail in the sealed form of the present invention can be preferably applied. That is, it is composed of a continuous body of unit sheets which have marginal feed holes along both sides and which are continuously arranged through perforations for separation, and each unit sheet has a first region forming an envelope forming sheet. And the second area that forms the sheet for reply postcards are partitioned adjacent to each other, except for individual information, patterns, postal information necessary for mailing, product guide information, product purchase information entry field, individual A process of printing a predetermined personal information on each unit sheet through a long sheet of paper on which information entry fields and the like are printed in advance through a printer that sequentially ejects individual information in synchronization with the feeding of this sheet. , The second area for forming a postcard in which the postal information necessary for returning direct mail is printed in advance on the back surface of the second area of this paper.
The unit paper can be efficiently prepared by the step of adhering the paper. The order of steps can be reversed. Further, following each of these steps, a step of separating each unit sheet from a long sheet of paper, a step of cutting and separating an envelope forming sheet and a reply postcard sheet from the unit sheet, and a cut envelope forming sheet Efficiently create direct mail by performing an envelope creation process that folds and glues and a process that puts the cut reply postcard in the envelope on which the corresponding personal information is printed together with a specified pamphlet and seals it. it can.

[0019]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below based on the embodiments shown in the drawings.

1 and 2 show the marginal feed holes 7 and 8.
A long sheet of paper 1 with paper along both sides
The perforations 2 are provided at regular intervals in the lengthwise direction across the width direction, whereby the unit sheets 101 of a constant length are arranged in series. As shown in FIG. 1, each unit sheet 101 has a first area 102 for forming an envelope and a second area 102 for forming a reply postcard.
The area 103 is divided and formed in the width direction. In this example, a flower pattern for decorating the surface of the envelope is printed in advance in the first area 102, and the second area 103 is
As a "○○○○○○○○○ purchase application card" for purchasing a product, a predetermined product guide, a description description field 104 such as a purchase procedure, an entry field 105 for the purchaser's whereabouts / name, etc. Entry field 10 for the second place of residence, name, etc. in consideration of the case where the desired product destination is another place (for example, home)
6. A picture 107 or the like representing the image of the product is printed in advance in the same manner as the flower pattern.

Further, in the paper of this example, a sheet for making an envelope,
Marks (cutting-out marks) 108 to 110 such as appropriate lines (−), crosses (+), “,” and the like, which serve as a guide for cutting the reply postcard sheet, are similarly printed.

Numeral 111 indicates the outline of the second sheet for forming a postcard attached to the back surface.

As shown in FIG. 2, on the back side of the sheet 1, there is provided a second sheet 3 for forming a postcard, in which an address and an addressee of a reply address are printed in advance together with an appropriate pattern, and the outline of FIG. 11
It is glued to the position indicated by 1.

By sticking the second paper 3, it is possible to solve the problem that the paper quality of the paper 1 cannot be used as a standard postcard due to its weight while using a relatively thin paper as a whole. In addition, since the second sheet 3 can be preprinted with the address or the like 301 which is common reply information on all sheets, the first area of the unit sheet 1 can be changed by simply pasting the sheets together. The envelope forming sheet can be made to have an appropriate paper quality, and the second region can be changed to a paper quality that can be used as a fixed-size reply postcard in a pasting format.

Next, the continuous long paper 1 as a unit paper on which the above-mentioned common matters and patterns are printed is passed through a printing machine such as a laser beam printer (not shown), and a computer linked to this printing machine ( According to an appropriate address management program (not shown), predetermined individual information is printed on the cover of the unit sheet 1.

That is, as shown in FIG. 3, in the first area 102 in which the envelope-forming sheet is divided, the location of the envelope surface is the location of the recipient of the envelope (predetermined location). Department name, etc.), name, zip code, etc. 1
Print 20. On the back side of the envelope, the destination company name, address, etc. 121 are printed.

Further, in the second area 103, the same entry field 1 for the purchaser's whereabouts, name, etc. as printed on the above-mentioned envelope.
The predetermined personal information 122 is printed on 05.

Further, in this example, in addition to the above-mentioned printing, a position 1 which becomes invisible after sealing is used as a back-sealing glue portion of the envelope.
23, and a code (for example, No) for each individual is printed at a predetermined position 124 of the reply postcard, and the printing process is completed.

In this printing process, by sending the continuous paper 1 to the above-described computer-controlled printing machine, a large number of individual information can be sequentially and automatically printed for each unit paper. It is extremely efficient for printing work when sending direct mail.

The sheet 1 for which the printing process has been completed is further cut into a first area 102 portion and a second area portion 103 while being cut into unit sheets with a bar star (not shown) in this example. Then, in order to obtain the figure as shown in FIG.
The envelope-forming sheet 4 is cut out as shown in FIG. 5 by using the predetermined cut-out mark as a mark, and is folded while applying a glue to a predetermined glue margin portion to produce the envelope 5 of FIG.

On the other hand, the reply postcard sheet is the sheet 1 of FIG.
7 is cut out as a fixed reply postcard 6 as shown in FIG.

The envelope 5 and the reply postcard 6 are arranged in the order of individual codes.

Finally, the reply postcard 6 is put together with a predetermined product pamphlet and the like in an envelope in which a corresponding code for each individual is printed, sealed, and the work of creating a direct mail is completed. When the individual code as described above is printed on both the reply postcard and the envelope, the automatic encapsulation / sealing device equipped with a device for reading this code can be used for automatic encapsulation / sealing. You can also

Further, it goes without saying that the envelope can be of the same type even if it is a Western envelope type instead of the Japanese envelope type described above.

[0035]

EFFECTS OF THE INVENTION According to the direct mail in the envelope format of the present invention, an opening rate is high because an appropriate typeface such as a brush and an address can be printed in an appropriate size on the envelope, and the opening rate is high. In addition to filling in hopes and the number of items,
Since it is not necessary to fill in the name and the like, the response rate is also high, and there is an effect that the cost against effect is significantly improved compared to the conventional method.

Further, the printing work for printing the personal address, address, etc. on the front and back of the envelope and the printing work for printing the personal address on the reply postcard can be carried out in one step when the paper for direct mail is prepared. , It is possible to create a direct mail at a low price, and there is an effect that the cost-effectiveness is greatly improved as compared with the conventional method.

Furthermore, the No coded as personal information
By printing such as on both the envelope and the postcard, there is little risk of making a mistake in inserting the reply postcard in the envelope, and from this point also there is an effect that direct mail can be created at low cost.

Further, by printing the personalized code on the reply postcard, it is possible to automatically process the returned postcard by putting it in the processing device having the personalized code reading device, and the direct mail creation cost The profit is extremely large because not only the cost can be reduced, but also the final processing cost can be reduced.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of a sheet used when creating a sheet for direct mail according to the present invention, in which items common to each sheet such as patterns and predetermined columns of reply postcards are printed in advance. To explain the state of

FIG. 2 is a diagram showing the back surface of the sheet of FIG.

FIG. 3 is a diagram for explaining a state in which predetermined individual information is printed on the sheet of FIG.

FIG. 4 is a diagram showing a state after cutting an envelope creating sheet and a reply postcard sheet from the sheet on which personalized information of FIG. 3 is printed,

FIG. 5 is a view in which an envelope making sheet is cut from the paper of FIG. 4;

6 shows an envelope in a state where the sheet of FIG. 5 is folded and glued, (a) is a front view of the envelope, (b) is a rear view of the same, FIG.

7A and 7B are diagrams showing a reply postcard sheet cut and separated from the sheet of FIG. 4, in which FIG. 7A is a front view thereof, and FIG.

8A and 8B show an envelope made according to another embodiment, FIG. 8A is a front view of the envelope, and FIG. 8B is a rear view of the same.

[Explanation of symbols]

1 ... Paper (unit paper), 2 ... Perforations, 3 ...
-Second sheet, 4 ... Envelope making sheet, 5 ... Envelope, 6 ... Reply postcard.

 ─────────────────────────────────────────────────── ─── Continuation of the front page (72) Inventor Hideo Otsuka 850-21-202 Misawa, Hino City, Tokyo (72) Inventor Shoichi Moriyama 2-15-9 Tsuruse Nishi, Fujimi City, Saitama Prefecture

Claims (6)

[Claims] 1. A sheet of paper that is partitioned adjacent to each other as a set of a first area that forms an envelope-forming sheet and a second area that forms a reply postcard sheet, and the first area on the surface of the sheet. The area is pre-printed with common patterns on multiple sheets of paper, postal information required for mailing other than personalized information, and desired personalized information required for direct mail mailing is printed on each paper sheet. In the second area on the front surface of the paper, product guide information, product purchase information entry fields, individual information entry fields, etc., which are common to many sheets of paper, are printed in advance. The information desired by the individual, which is common to the first area, is printed for each sheet in the individual information entry field, and further, on the back side of the sheet in the second area, it is necessary to return common direct mail for many sheets. Preprinted postal information A sheet for direct mail in a sealed letter format, characterized in that a second sheet for forming a printed postcard is attached. 2. The envelope gluing part which becomes the envelope back after being formed in the envelope of the first region forming the envelope forming sheet on the paper surface, and the second region forming the reply postcard sheet according to claim 1. A sheet for direct mail in a sealed form, characterized in that a symbol such as No coded as personal information is printed at a predetermined position at the same time when personalized information is printed. 3. The sheet surface according to claim 1 or 2,
A sheet for direct mail in an envelope format, which is preprinted with a mark for cutting the sheet for making envelopes and the sheet for reply postcards. 4. A unit sheet continuous body having marginal feed holes along both sides and continuously arranged via folding perforations, wherein each unit sheet forms an envelope forming sheet.
Area and the second area forming the reply postcard sheet are partitioned adjacent to each other, and the pattern, postal information necessary for mailing, product guide information, product purchase information entry field, except for individual information Print a long piece of paper on which personal information entry fields are printed in advance through a printer that sequentially ejects individual information in synchronization with the feeding of this paper, and print the specified personal information on each unit paper. And a step of adhering a second sheet for forming a postcard on which postal information necessary for returning direct mail is printed in advance on the back surface of the second area of this sheet. The method for producing a paper for a direct mail in an envelope format according to any one of claims 1 to 3. 5. Subsequent to each step of claim 4, a step of separating each unit sheet from a long sheet of paper, a step of cutting and separating an envelope forming sheet and a reply postcard sheet from the unit sheet, and cutting A process of folding and gluing the envelope forming sheet, and a process of putting the cut reply postcard in an envelope on which the corresponding personal information is printed together with a predetermined pamphlet etc. and sealing it. How to create paper for direct mail, which is a characteristic of the envelope format. 6. An envelope formed by cutting, folding, and gluing a unit sheet for direct mail in an envelope format according to claim 1 and a second sheet for forming a postcard are attached. A combination of a reply-type postcard cut from the second area of the unit sheet and a product guide such as a brochure enclosed in the envelope together with the reply postcard, if necessary. Direct mail in an envelope format.