JPH0440213Y2 - - Google Patents

Description

[Detailed description of the invention] [Industrial application field] The present invention relates to advertising tags attached to containers such as bottles and cans, and in particular, the invention enables the formation of a three-dimensional advertising display surface including a curved surface. Regarding advertising tags.

[Conventional technology]

Conventional advertising tags include those that are attached to the surface of bottles or cans with adhesive tape, and those that have an annular engaging part connected to the top or bottom of the tag body and hang this engaging part, for example, around the neck of the bottle. be.

[Problem that the invention attempts to solve]

All of these advertising cards have a flat advertising display surface on which advertising phrases are written, and are designed with the primary consideration of advertising effectiveness when viewed from the front. Therefore, when a purchaser walks along a display shelf or the like and sees an advertisement from a distance, the angle between his line of sight and the advertisement display surface becomes small, making it difficult to attract the purchaser's gaze and reducing the effectiveness of the advertisement. This will be a disadvantage in improving.

The present invention has been made in consideration of the above circumstances, and an object of the present invention is to provide an advertising bill that can form a three-dimensional advertising display surface including a curved surface.

[Means for solving problems]

In order to achieve the above-mentioned purpose, the advertising tag according to the present invention has engaging parts extending rearward of the tag body in series at the upper and lower parts of the tag body, and the lower engaging part has an edge of the tag body. An insertion hole that opens rearward from the edge line is formed, and an insertion hole that opens across the upper engagement part and a part of the bill body is formed, so that one of the engagement parts A space adjustment member is connected to the rear part, space adjustment parts are formed at appropriate intervals on both side edges of this space adjustment member, and the space adjustment member of the space adjustment member is engaged to the rear part of the other engaging part. It is characterized by having a locking part that allows it to be released.

[Effect]

In the above configuration, bottles, cans, etc. are inserted into the insertion holes of the upper and lower engaging parts of the advertising tag. Then, by engaging one of the interval adjusting parts of the interval adjusting member with the locking part, the interval between the rear parts of both engaging parts is adjusted, and both engaging parts and the tag body are appropriately deformed into an inclined or arched shape. As a result, the projected area of each insertion hole on the plane is narrowed, so that the engaging portion forming the periphery of each insertion hole and the tag body come into contact with the peripheral surface of the bottle, can, etc. An advertising tag is friction-locked to the surface. In addition, by adjusting the distance between the rear parts of both engaging parts, the upper edge of the tag body is pulled backwards on both the left and right sides of bottles, cans, etc. by the upper locking part, and the tag body
It is possible to form a front surface of a three-dimensional bill body, that is, an advertisement display surface, which is curved backward along the circumferential surface of a can or the like and includes a curved surface.

〔Example〕

The advertising tag according to an embodiment of the present invention will be described below with reference to FIGS. 1 to 3.

Although the bill body 1 does not necessarily have to be bilaterally symmetrical, in order to simplify the drawing, it is formed here into a horizontally elongated oval shape that is bilaterally symmetrical. Bill body 1
Engagement parts 2 and 3 extending to the rear of the bill body 1 are connected to the upper and lower parts of the bill body 1, respectively, and the lower engagement part 3 has a substantially circular insertion hole that opens rearward from the edge line of the bill body 1. A hole 4 is formed. Further, another insertion hole 5 is formed which opens across the upper engaging portion 2 and a portion of the upper part of the bill body 1. Although the shapes and sizes of both insertion holes 4 and 5 do not necessarily have to match, here, the upper insertion hole 5 is formed into a circular shape having approximately the same diameter as the lower insertion hole 4 when expanded. A spacing adjustment member 6 extending upward is connected to the rear part of the lower engaging part 3 of both the engaging parts 2 and 3. The engagement point between the lower engagement part 3 and the interval adjustment member 6 is not particularly limited as long as it is the rear part of the engagement part 3, but in order to improve the retention of the sheet material, which will be described later,
Here, an interval adjusting member 6 is provided continuously on the inner peripheral edge of the engaging portion 3 . Space adjustment portions 7 are formed on both side edges of the space adjustment member 6 at appropriate intervals. Although the shape of the spacing adjustment member 7 is not particularly limited, here, in order to securely lock the spacing adjustment member 6 to a locking portion 8 described later, both side edges of the spacing adjustment member 6 are formed into a sawtooth shape, and the upper and lower edges are formed in a sawtooth shape. An interval adjustment section 7 consisting of four narrow sections is formed. Furthermore, the upper engaging part 2
A locking portion 8 for engaging and disengaging the spacing adjustment portion 7 of the spacing adjustment member 6 is formed at the rear portion of the spacing adjustment member 6 . The position of the locking part 8 is not particularly limited as long as it is at the rear of the engagement part 2, but here, in order to make it difficult for the interval adjustment part 7 to escape from the locking part 8, it is placed at the inner peripheral edge of the engagement part 2. The locking portion 8 is formed of a channel-shaped recessed portion recessed outward over approximately the same width as the width of the spacing adjustment portion 7 .

The bill main body 1, the engaging parts 2, 3, and the interval adjustment member 6 may be formed by dividing into these parts, and these parts may be connected later by methods such as adhesion or combination. In order to simplify the manufacturing process and to simplify handling during the distribution stage and use, the sheet material is formed by punching or other techniques in the unfolded form shown in Figure 2, and when used, it is formed with mountain fold lines. It is used by folding it into a mountain. The material of the sheet member is not particularly limited as long as it has appropriate hardness and elasticity; for example, it may be made of paper such as cardboard or cardboard, a plastic sheet, metal foil, or a laminate of two or more of these. It is also possible to form a composite material using a method such as the above. In addition, in order to prevent the material strength from decreasing due to moisture condensing on the surface of the cooled bottle, etc.
It is preferable to use a sheet member made of a non-water-absorbing material such as a plastic sheet or metal foil, and in the case of a sheet material that inherently has water-absorbing properties such as cardboard or cardboard, the surface of the paper may be waterproofed. It is preferable to use a material that has been treated with water to make it non-water absorbent.

The advertisement display surface is constituted by the front side of the bill body 1. Advertising drawings, text, etc. may be written on the front side of the bill body 1, or may be written on the back side of the bill body 1 if the bill body 1 is made of a transparent material. In addition, if the bill body 1 is composed of a double layered body with the front and back layers and the front layer is made of a transparent material, it is possible to write promotional drawings, text, etc. on the back side of the front layer or on the front surface of the back layer, or to A separate sheet with special drawings, text, etc. written on it may be inserted between the front and back layers.

When in use, for example, a can 9 is inserted into the insertion holes 5, 4 of the upper and lower engaging parts 2, 3 of the advertising tag, as shown in FIG. Then, by engaging the interval adjusting part 7 of any one of the interval adjusting members 6 with the locking part 8, the vertical interval between the rear parts of both the engaging parts 2, 3 is adjusted, and the interval between the engaging parts 2, 3 and 3 is adjusted. When the bill body 1 is tilted or deformed into a bow, the projected area of each insertion hole 4, 5 on a plane is narrowed, and the engagement portions 3, 2 forming the periphery of each insertion hole 4, 5 and the bill body 1 are is brought into contact with the circumferential surface of the can 9, and the advertising tag is friction-locked to the circumferential surface of the can 9. In addition, by adjusting the distance between the rear parts of both engaging parts 2 and 3, the upper end edge of the tag body 1 is pulled rearward on both left and right sides of the can 9 by the upper locking part 2, and the tag body 1
is curved backward along the circumferential surface of the can 9, and the tag body 1
The front surface, that is, the advertisement display surface, can be formed into a three-dimensional surface including a curved surface. As a result, the size or projected area of the bill body 1 that can be seen by the purchaser moving along the display shelf becomes larger, the purchaser's attention is easily attracted, and the advertising effect can be enhanced. Further, by giving a three-dimensional effect to the advertising picture displayed on the bill body 1, the advertising effect can be enhanced.

In a declaration card according to another embodiment of the present invention shown in FIG. 4, the tag body 1 is formed into a horizontally long rectangle, and each of the insertion holes 4 and 5 is formed into a substantially square shape. Except for other configurations, this embodiment is constructed in the same manner as the above-mentioned embodiment, and its functions and effects are essentially the same, so a description thereof will be omitted.

[Effects of the invention] As described above, according to the invention, by appropriately selecting the interval adjustment portions 7 of the interval adjustment member 6 that are engaged with the locking portions, both the engaging portions and the bill body can be arched relative to each other. The projected area of each insertion hole on the plane can be adjusted by deforming it, so bottles with different diameters within a certain range,
Advertising tags can be supported by friction locking on cans and the like. In addition, by appropriately selecting the interval adjusting part of the interval adjusting member that is engaged with the locking part, the upper end edge of the tag body can be pulled rearward on both the left and right sides of bottles, cans, etc. by the upper locking part. The bill body is curved backward along the circumferential surface of the bottle, can, etc., and the front side of the bill body, i.e.
The advertisement display surface can be formed into a three-dimensional surface including a curved surface. As a result, the size or projected area of the bill body that can be seen by the purchaser as it moves along the display shelf increases, making it easier to attract the attention of the purchaser and increasing the advertising effect. The advertising effect can be enhanced by giving a three-dimensional effect to the advertising images displayed on the screen.

[Brief explanation of drawings]

Fig. 1 is a vertical side view of an advertising tag according to an embodiment of the present invention, Fig. 2 is a developed view thereof, Fig. 3 is a perspective view of the advertising plate in use, and Fig. 4 is a longitudinal side view of an advertising tag according to another embodiment of the present invention. It is a developed view of such a declaration card. 1... Bill body, 2... Engaging portion, 3... Engaging portion,
4... Insertion hole, 5... Insertion hole, 6... Spacing adjustment member, 7... Spacing adjustment part, 8... Locking part.

Claims (1)

[Scope of Claim for Utility Model Registration] (1) Engaging parts extending to the rear of the tag body are provided at the upper and lower parts of the tag body, and the lower engaging part is provided with an engaging part that extends backward from the edge line of the tag body. While forming an insertion hole that opens, an insertion hole that opens across the upper engaging part and a part of the bill body is formed, and a gap adjustment member is provided at the rear of either of the engaging parts. connect,
Spacing adjustment portions are formed at appropriate intervals on both side edges of the spacing adjustment piece, and a locking portion for engaging and releasing the spacing adjustment member is provided at the rear of the other engaging portion. An advertising bill featuring. (2) The advertising tag according to claim 1, wherein the tag body, upper and lower engaging parts, and interval adjustment pieces are formed of a single sheet material. (3) The advertising plate according to claim 2 of the utility model registration claim, wherein the sheet material is made of paper. (4) The advertising tag according to claim 2, wherein the sheet material is composed of a synthetic resin film. (5) The advertising plate according to claim 4, wherein the sheet member is waterproof or non-water absorbent.