JP7449651B2 - Experience-based department store system, experience-based sales method, and server device, mobile terminal device, and computer program used therefor - Google Patents

Description

The technology disclosed in this application is such that a terminal device acquires characteristic information indicating the characteristics of an article by taking an image of the article, and converts display data presented to a consumer in order to sell the article into characteristic information. The present invention relates to a communication system that receives data from a server device based on.

"Amazon Shopping App" (Non-patent Document 1) is known as an example of a service related to such a communication system. In this service, when a user takes an image of a product using a smartphone or the like that has activated a predetermined application, the smartphone or the like can automatically access a site that sells the product.

Additionally, "Google Lens" (Non-Patent Document 2) is known as another example of a related service. This service allows users to search for products or products similar to the product by capturing an image of the product using a smartphone or the like that has activated a predetermined application.

"Amazon Shopping App", [online], May 8, 2019, Amazon, [Searched on May 13, 2019], Internet (URL: https://www.amazon.co.jp/b?ie=UTF8&node =3211799051) "Google Lens", [online], May 13, 2019, Google LLC, [searched on May 13, 2019], Internet (URL: https://play.google.com/store/apps/details?id =com.google.ar.lens&referrer=utm_source%3Dlanding%26utm_medium%3Ddownload)

However, in the services related to the above-mentioned conventional technology, the terminal device mistakenly accesses a site for selling a product different from the product actually imaged (for example, another product with a similar shape). There is a possibility that it will happen.

Accordingly, various embodiments of the present application disclose approaches that at least partially solve the problems associated with the prior art described above.

Further, various embodiments of the present application provide that a consumer who visits at least one facility built on a particular site can physically experience a plurality of items located at such facility and use a terminal device. It is possible to acquire characteristic information indicating the characteristics of a desired article among the plurality of articles, and to acquire display data presented for purchasing the desired article based on the characteristic information. Disclose the method to do so.

A server device according to one embodiment provides “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; storing display information relating to display data presented to a consumer for sale of each of the items of said at least one facility, the said at least one facility being acquired by a mobile terminal device that has moved into an interior of one of said at least one facility; Receive characteristic information indicating the characteristics of a specific article placed in a facility from the mobile terminal device via a communication network, and based on the characteristic information, the article information, and the display information, The mobile terminal device is configured to transmit display data corresponding to the article to the mobile terminal device via a communication network.

A server device according to another aspect provides “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; storing display information regarding display data to be presented to a consumer for selling each of a plurality of articles, transmitting the article information and the display information to a mobile terminal device via a communication network; by the mobile terminal device that has moved into the certain facility based on the characteristic information indicating the characteristics of a specific article placed in the certain facility among the two facilities, the article information, and the display information. The device is configured to transmit display data corresponding to the identified specific article to the mobile terminal device via a communication network.

An experience-based department store system according to one aspect includes "at least one facility built inside a specific site; and installed inside or outside the specific site where the at least one facility was built; Stores article information regarding a plurality of articles placed in each of the facilities, and display information regarding display data presented to a consumer for selling each of the plurality of articles, Receive characteristic information indicating the characteristics of a specific article placed in a certain facility acquired by a mobile terminal device that has moved inside a certain facility from the mobile terminal device via a communication network, and receive the characteristic information from the mobile terminal device via a communication network. and a server device configured to transmit display data corresponding to the specific article to the mobile terminal device via a communication network based on the article information and the display information; "It is equipped with the following."

An experience-based department store system according to another aspect includes "at least one facility built inside a specific site, and the at least one facility installed inside or outside the specific site where the at least one facility was built, Stores article information regarding a plurality of articles placed in each of the plurality of facilities, and display information regarding display data presented to consumers for selling each of the plurality of articles, and stores the article information and the display information. is transmitted to the mobile terminal device via a communication network, and characteristic information indicating the characteristics of a specific article placed in a certain facility among the at least one facility, the article information, and the display information. , transmitting display data corresponding to the specific article specified by the mobile terminal device that has moved into the certain facility based on the above to the mobile terminal device via a communication network. and a server device that is

An experiential sales method according to one embodiment is carried out using a server device installed inside or outside a specific site where at least one facility is built, and a mobile terminal device located inside the specific site. The experience-based sales method is characterized in that the server device provides product information regarding a plurality of products placed in each of the at least one facility, and presents the product information to a consumer in order to sell each of the plurality of products. storing display information relating to display data; the mobile terminal device moving into a facility of the at least one facility to store display information regarding a particular item located in the facility; a step of acquiring characteristic information indicating the characteristic and transmitting the acquired characteristic information to the server device via a communication network; transmitting display data corresponding to the article to the mobile terminal device via a communication network.

An experiential sales method according to another aspect includes a server device installed inside or outside a specific site where at least one facility is built, and a mobile terminal device located inside the specific site. An experiential sales method carried out, wherein the server device presents article information regarding a plurality of articles placed in each of the at least one facility to a consumer in order to sell each of the plurality of articles. a step of storing display information regarding the display data to be displayed; a step of the server device transmitting the article information and the display information to the mobile terminal device via a communication network; a step of moving into a certain facility of at least one facility and acquiring characteristic information indicating characteristics of a specific article placed in the certain facility; , specifying the specific item based on the item information and the display information; and the server device transmits display data corresponding to the specific item specified by the mobile terminal to the mobile terminal. and transmitting the information to the device via the communication network.

A computer program according to one aspect of the invention includes: "a computer installed inside or outside a specific site on which at least one facility is built; , storing display information related to display data presented to a consumer for selling each of the plurality of items, the display information being acquired by a mobile terminal device that has moved into a facility of the at least one facility; Receive characteristic information indicating characteristics of a specific article placed in the certain facility from the mobile terminal device via a communication network, and based on the characteristic information, the article information, and the display information. , transmitting display data corresponding to the specific article to the mobile terminal device via a communication network.''

A computer program according to another aspect is a computer program product that provides information on a plurality of articles placed in each of the at least one facility; and storing display information regarding display data presented to the consumer for selling each of the plurality of articles, and transmitting the article information and the display information to a mobile terminal device via a communication network, The movement that has moved into the certain facility based on characteristic information indicating the characteristics of a specific article placed in a certain facility among the at least one facility, the article information, and the display information. transmitting display data corresponding to the specific article specified by the terminal device to the mobile terminal device via a communication network;
"make it function as it should."

A mobile terminal device according to one embodiment provides “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; A mobile terminal device used in combination with a server device configured to store display information regarding display data presented to a consumer for selling each of a plurality of items, the mobile terminal device being used in combination with a server device configured to moving inside a certain facility, acquiring characteristic information indicating the characteristics of a specific article placed in the certain facility, transmitting it to the server device via a communication network, and transmitting the characteristic information and Based on the article information and the display information, display data corresponding to the specific article specified by the server device is received from the server device via a communication network. It is something.

A mobile terminal device according to another aspect includes: “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; A mobile terminal device used in combination with a server device configured to store display information regarding display data presented to a consumer for selling each of the plurality of products, the mobile terminal device being used in combination with a server device configured to store display information regarding display data presented to a consumer for selling each of the plurality of products, Receive display information from the server device via a communication network, move into a certain facility of the at least one facility, and receive characteristic information indicating characteristics of a specific article placed in the certain facility. , the specific article is specified based on the characteristic information, the article information, and the display information, and display data corresponding to the identified specific article is transmitted from the server device through the communication network. be configured to be received via the Internet.

A computer program according to yet another aspect includes: “article information regarding a plurality of articles installed inside or outside a specific site on which at least one facility is built, and placed in each of the at least one facility; A computer used in combination with a server device configured to store display information regarding display data to be presented to a consumer for selling each of the plurality of items is provided at one of the at least one facilities. move inside a facility, acquire feature information indicating the characteristics of a specific article placed in the facility, transmit it to the server device via a communication network, and collect the feature information and the article information. and the display information, the display data corresponding to the specific article specified by the server device is received from the server device via a communication network.”

A computer program according to yet another aspect includes: “article information regarding a plurality of articles installed inside or outside a specific site on which at least one facility is built, and placed in each of the at least one facility; A computer used in combination with a server device configured to store display information regarding display data to be presented to a consumer for selling each of the plurality of products is used to store the product information and the display information. receiving characteristic information from a server device via a communication network, moving into a certain facility among the at least one facility, and acquiring characteristic information indicating characteristics of a specific article placed in the certain facility; The specific article is specified based on the characteristic information, the article information, and the display information, and display data corresponding to the identified specific article is received from the server device via a communication network. , to make it function like this.

FIG. 1 is a schematic diagram showing an example of the configuration of an experiential department store system 1 according to an embodiment. FIG. 2 is a block diagram schematically showing an example of the hardware configuration of the mobile terminal device 30 (server device 10) shown in FIG. FIG. 3 is a block diagram schematically showing an example of the functions of the mobile terminal device 30 shown in FIG. 1. FIG. 4 is a block diagram schematically showing an example of the functions of the server device 10 shown in FIG. 1. FIG. 5 is a flow diagram showing a first example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 6 is a flow diagram showing a second example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 7 is a flowchart showing a third example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 8 is a flow diagram showing a fourth example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 9 is a flow diagram showing a fifth example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 10 is a flowchart showing a sixth example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 11 is a flowchart showing a seventh example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 12 is a flow diagram showing an eighth example of operations performed in the experience-based department store system 1 shown in FIG. 1. FIG. 13 is a flow diagram showing a ninth example of operations performed in the experience-based department store system 1 shown in FIG. 1. FIG. 14 is a flow diagram showing a tenth example of operations performed in the experience-based department store system 1 shown in FIG. 1. FIG. 15 is a flow diagram showing an eleventh example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 16 is a flowchart showing a twelfth example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 17 is a flow diagram showing a thirteenth example of operations performed in the experience-based department store system 1 shown in FIG. 1. FIG. 18 is a flow diagram showing a fourteenth example of operations performed in the experience-based department store system 1 shown in FIG. FIG. 19 is a table showing a specific example of article information used in the experience-based department store system 1 shown in FIG. FIG. 20 is a table showing a specific example of display information used in the experience-based department store system 1 shown in FIG. FIG. 21 is a table showing a specific example of facility location information (area location information) used in the experience-based department store system 1 shown in FIG.

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings. Note that common components in the drawings are given the same reference numerals. It should also be noted that components depicted in one drawing may be omitted from another drawing for convenience of explanation. Furthermore, it should be noted that the accompanying drawings are not necessarily drawn to scale.

1. Configuration of an experiential department store system The experiential department store system disclosed in this application allows a customer who visits a specific site while carrying a smartphone etc. to visit at least one facility (or such a facility) built on a specific site. After moving to one of the multiple areas included in the facility and experiencing the multiple items placed in that facility (or that area) by actually using them, you can use a smartphone, etc. Then, characteristic information indicating the characteristics of a specific item among such multiple items (information regarding the image or smell of the specific item, etc.) is acquired, and the specific item specified based on the characteristic information is obtained. The system provides users with an experience-based department store where users can display display data (web pages, etc.) necessary to purchase products on their smartphones, etc., and use the smartphones, etc. to carry out commercial transactions related to those specific products. An example of an experience-based department store system prepared to realize such an experience-based department store is shown in FIG.

FIG. 1 is a schematic diagram showing an example of the configuration of an experiential department store system 1 according to an embodiment. As shown in FIG. 1, the experience-based department store system 1 includes at least one facility 20 (here, facilities 20A to 20F as an example) built on a specific site 40, and A mobile terminal device 30 (herein, server devices 10A and 10B as an example) arranged therein, and a mobile terminal device 30 (herein, server devices 10A and 10B as an example) which is owned and operated by each of a plurality of users and can be connected to the server device 10 via a communication network 50. As an example, mobile terminal devices 30A to 30F) can be included.

1-1. Specific site 40
The specific site 40 may be a site owned by a company and/or person operating an experiential department store, or a site rented by a company and/or person operating an experiential department store from another company and/or another person. It can be the site where you live. Although the specific site 40 is depicted as having a rectangular shape in FIG. 1 to simplify the explanation, the shape, size, etc. of the specific site 40 are arbitrary. Further, in FIG. 1, the specific site 40 is expressed as one continuously connected site, but the specific site 40 may include multiple sites adjacent to each other and/or separated from each other. It may also include. Furthermore, the specific site 40 may be located in the same country or may be located across multiple countries.

1-2. Facilities 20 As an example of at least one facility 20, FIG. 1 shows a plurality of facilities 20A, 20B, 20C, 20D, 20E, and 20F. Each of these multiple facilities includes accommodations, restaurants, hot springs, convenience stores, retail stores, offices, cram schools, prep schools, study rooms, toilets, washrooms, conference rooms, live houses, concert halls, studios, and karaoke rooms. , broadcasting stations, newspaper companies, bookstores, libraries, government offices, parking lots, bicycle parking lots, stations, bus stops, stadiums, roads, schools, research institutes, department stores, factories, fishing ponds , amusement parks, zoos, kindergartens, nursery schools, daycares. Places, movie theaters, medical institutions, financial institutions, gymnasiums, pools, spas, saunas, athletic fields, sports gyms, campgrounds, pachinko parlors, beauty salons, barber shops, beauty salons, tanning salons, massage salons, internet cafes, pet hotels , a rental shop, a smoking area, and combinations thereof.

Further, each of these plural facilities may include a plurality of areas like the facilities 20B to 20F, or may include only one area like the facility 20A. When a facility includes multiple areas, for example, if the facility is a hotel (accommodation), there is one area called the lobby, one area called the restaurant, one area called the toilet, and one area called guest room A. This means that it includes multiple areas such as one area, one area called guest room B, and one area called a large bath.

The facility 20A does not include multiple areas but only one area. Facility 20B may include, for example, five areas 20B ₁ to 20B ₅ . Facility 20C may include, for example, four areas 20C ₁ -20C ₄ . Facility 20D may include, for example, two areas 20D ₁ and 20D ₂ . Facility 20E may include, for example, three areas 20E ₁ to 20E ₃ . Facility 20F may include, for example, six areas 20F ₁ to 20F ₆ .

In the case of a facility that includes multiple areas (for example, facilities 20B to 20F), the size and shape of the multiple areas may be arbitrary, and the positional relationship of the multiple areas (whether they are on the same floor or not) , on different floors, adjacent to each other, at a distance from each other, etc.) is also arbitrary.

Furthermore, how one area included in each facility is defined is also arbitrary. For example, if a certain facility is a bookstore, the entire bookstore can be defined as one area, each floor of the bookstore can be defined as one area, and the areas included in one floor of the bookstore can be defined as one area. A magazine store, a manga store, a cash register, and a toilet can each be defined as one area.

Note that in order to simplify the explanation, FIG. is expressed in.

At least one item may be placed in each facility and each area included in each facility. The at least one item includes: (i) merchandise sold at any one of the at least one establishment; (ii) used at any one of the at least one establishment by a patron visiting the establishment; and/or (iii) goods used or provided in any of the at least one facility by an employee or user of this facility in the provision of goods or services, and combinations thereof. It may be selected from the group including.

Articles belonging to (i) above may include, without limitation, products sold at retail stores, etc., for example. Items that fall under (ii) above are furniture (beds, chairs, desks, etc.), electrical equipment (TVs, radios, telephones, air conditioners, vacuum cleaners, electric kettles, etc.), and fixtures ( It may include, but is not limited to, items such as soap, shampoo, towels, yukata, etc.), tableware used by customers in restaurants, etc. (chopsticks, knives, forks, bowls, teacups, etc.). Items that fall under (iii) above include uniforms, hats, aprons, watches, shoes, etc. worn by waitresses/waiters in restaurants, etc., and cooking utensils (knives, frying pans, etc.) and kitchen equipment used by chefs, etc. in restaurants, etc. , food served to customers by waitresses/waiters at restaurants, etc., and electrical equipment (cash registers, vacuum cleaners, barcode readers) used by employees at retail stores, etc. It can be included without

Furthermore, at least one article may be a combination of (ii) and (i) above. In this case, the at least one article can include, for example, bedding, yukata, slippers, cosmetics, electrical equipment, etc. that are used by guests staying at the accommodation facility and sold at the accommodation facility.

Furthermore, at least one article may be a combination of (iii) above and (i) above. In this case, the at least one article may include, for example, condiments, uniforms, cooking utensils, cooking equipment, electrical equipment, etc. used by and sold by employees working at the restaurant.

It is also possible to consider that all the facilities 20 (facilities 20A to 20F in FIG. 1) built on such a specific site 40 constitute one experience-based department store as a whole.

1-3. Mobile terminal device 30
The mobile terminal device 30 can include, but is not limited to, a smartphone, a tablet, a mobile phone (feature phone), a portable personal computer, and the like.

The mobile terminal device 30 is configured to display information about a specific item selected by a customer among the items placed in any facility (and/or any area included in any facility). Characteristic information indicating characteristics can be acquired, and display data corresponding to the specific article can be displayed on the display unit based on the characteristic information thus acquired. Here, the display data is presented to the customer in order to purchase the specific item (from the perspective of the operator of the experience-based department store system, in order to sell the specific item).

In one example, the characteristic information indicating the characteristics of a specific item is an image (still image or moving image) of the specific item, and in another example, it is odor information regarding the odor of the specific item. be. Such characteristic information regarding a specific article is acquired by the mobile terminal device 30 when the customer operates the mobile terminal device 30.

In one embodiment, the mobile terminal device 30 transmits characteristic information regarding a particular article to the server device 10, and based on the characteristic information received from the mobile terminal device 30, the mobile terminal device 30 displays the particular article and the display corresponding to the particular article. The display data can be received from the server device 10 that specified the data. In another embodiment, the mobile terminal device 30 identifies the specific article based on the characteristic information regarding the specific article, transmits information regarding the identified specific article to the server device 10, and sends information about the identified article from the server device 10 to the server device 10. Display data corresponding to a particular item can be received. In yet another embodiment, the mobile terminal device 30 specifies the specific item and display data regarding the specific item based on characteristic information regarding the specific item, and sends information regarding the specified display data to the server device 10. The display data can be transmitted and the display data can be received from the server device 10.

Furthermore, the mobile terminal device 30 performs such operations with the server device 10 as a web server via the browser (or other application capable of receiving web pages from the web server) installed in the mobile terminal device 30. It can be executed by communicating and/or by communicating with the server device 10 as a data server via a predetermined application program installed on this mobile terminal device 30.

1-4. Server device 10
As shown in FIG. 1, the server device 10 can be realized as a server device 10A placed outside a specific site 40 and/or a server device 10B placed inside the specific site 40.

Each server device 10 can be connected to each mobile terminal device 30 that has moved to any facility 20 (or any area in any facility 20) via the communication network 50. Here, the communication network 50 can include, but is not limited to, a mobile phone network, a wireless LAN, a fixed telephone network, the Internet, an intranet, and/or Ethernet (registered trademark).

In one embodiment, the server device 10 receives characteristic information regarding a particular article from the mobile terminal device 30, identifies the particular article and display data corresponding to the particular article based on the received characteristic information, Display data corresponding to that particular item can be transmitted to mobile terminal device 30. In another embodiment, the server device 10 receives information regarding the specific item from the mobile terminal device 30 that has identified the specific item based on characteristic information regarding the specific item, and determines the specific item based on the received information. Display data corresponding to a specific article can be specified and the display data can be transmitted to the mobile terminal device 30. In yet another embodiment, the server device 10 receives information regarding display data from a mobile terminal device 30 that has identified a specific article and display data corresponding to the specific article based on characteristic information regarding the specific article. The display data can be received and transmitted to the mobile terminal device 30 based on the received information.

Further, in one embodiment, the server device 10 functions as a web server. In this case, the server device 10 can communicate with a mobile terminal device 30 running a browser (or other application capable of receiving web pages from a web server). Furthermore, in another embodiment, the server device 10 functions as a data server. In this case, the server device 10 can communicate with the mobile terminal device 30 that executes a predetermined application program.

2. Hardware Configuration of Each Device Used in the Experience-Based Department Store System Next, an example of the hardware configuration of each of the mobile terminal device 30 and the server device 10 will be described.

2-1. Hardware Configuration of Mobile Terminal Device 30 An example of the hardware configuration of each mobile terminal device 30 will be described with reference to FIG. 2. FIG. 2 is a block diagram schematically showing an example of the hardware configuration of the mobile terminal device 30 (server device 10) shown in FIG. is described in relation to each server device 10.)

As shown in FIG. 2, each mobile terminal device 30 mainly includes a central processing unit 31, a main storage device 32, an input/output (I/O) interface device 33, an input device 34, and an auxiliary storage device. 35 and an output device 36. These devices are connected to each other by a data bus and/or a control bus.

The central processing unit 31 is referred to as a "CPU" and performs calculations on instructions and data stored in the main storage device 32, and stores the results of the calculations in the main storage device 32. be. Further, the central processing unit 31 can control the input device 34, the auxiliary storage device 35, the output device 36, etc. via the input/output interface device 33. Mobile terminal device 30 may include one or more such central processing units 31 .

The main storage device 32 is referred to as a "memory" and stores instructions received from the input device 34, auxiliary storage device 35, communication network 50, etc. (server device 10, etc.) via the input/output interface device 33. and data, as well as the calculation results of the central processing unit 31. The main storage device 32 can include, but is not limited to, RAM (random access memory), ROM (read only memory), and/or flash memory.

The auxiliary storage device 35 is a storage device that has a larger capacity than the main storage device 32. Instructions and data (computer programs) constituting the above-mentioned specific applications, web browsers, etc. are stored, and these instructions and data (computer programs) are transferred to an input/output interface device under the control of the central processing unit 31. 33 to the main storage device 32. The auxiliary storage device 35 can include, but is not limited to, a magnetic disk device and/or an optical disk device.

The input device 34 is a device that takes in data from the outside, and includes, but is not limited to, a touch panel, a button, a keyboard, a mouse, and/or a sensor. Sensors may include, but are not limited to, one or more cameras, etc., and/or one or more odor sensors, etc., as described below.

The output device 36 may include, but is not limited to, a display device, a touch panel, a printer device, and the like.

In such a hardware configuration, the central processing unit 31 sequentially loads instructions and data (computer programs) constituting a specific application stored in the auxiliary storage device 35 into the main storage device 32, and By operating commands and data, the output device 36 is controlled via the input/output interface device 33, or the output device 36 is controlled via the input/output interface device 33 and the communication network 50, and other devices (for example, the server device 10) are controlled via the input/output interface device 33 and the communication network 50. and other mobile terminal devices 30, etc.).

Thereby, the mobile terminal device 30 acquires characteristic information regarding a specific article by executing the installed specific application and/or web browser, transmits the acquired characteristic information to the server device 10, and sends the acquired characteristic information to the server device 10. Operations such as receiving display data corresponding to a specific article from 10 can be performed. Alternatively, the mobile terminal device 30 acquires characteristic information regarding a particular article by executing a particular installed application and/or a web browser, and based on this characteristic information, the mobile terminal device 30 acquires characteristic information regarding a particular article (or even It is possible to perform operations such as specifying display data corresponding to a specific item (display data corresponding to a specific item) and receiving display data corresponding to the specific item from the server device 10.

Note that the mobile terminal device 30 may include one or more microprocessors and/or graphics processing units (GPUs) instead of or together with the central processing unit 31.

2-2. Hardware Configuration of Server Device 10 An example of the hardware configuration of each server device 10 will be described with reference to FIG. 2 as well. As the hardware configuration of each server device 10, it is possible to use, for example, the same hardware configuration as that of each mobile terminal device 30 described above. Therefore, reference numerals for components included in each server device 10 are shown in parentheses in FIG. 2.

As shown in FIG. 2, each server device 10 mainly includes a central processing unit 11, a main storage device 12, an input/output interface device 13, an input device 14, an auxiliary storage device 15, and an output device 16. and can include. These devices are connected to each other by a data bus and/or a control bus.

The central processing unit 11, the main storage device 12, the input/output interface device 13, the input device 14, the auxiliary storage device 15, and the output device 16 are respectively included in the central processing unit 31, main storage device 12, The storage device 32, input/output interface device 33, input device 34, auxiliary storage device 35, and output device 36 can be substantially the same.

In such a hardware configuration, the central processing unit 11 sequentially loads instructions and data (computer programs) constituting a specific application stored in the auxiliary storage device 15 into the main storage device 12, and By operating instructions and data, it is possible to control the output device 16 via the input/output interface device 13 or to control other devices (e.g. each mobile terminal) via the input/output interface device 13 and the communication network 50. various information can be sent and received between the device (device 30, etc.).

Thereby, the server device 10 functioning as a web server and/or a data server receives characteristic information from each mobile terminal device 30 that has acquired characteristic information regarding a specific article by executing the installed specific application. Then, based on the received characteristic information, it is possible to perform operations such as specifying the specific item and display data corresponding to the specific item, and transmitting the specified display data to each mobile terminal device 30. can. Alternatively, the server device 10 functioning as a web server and/or a data server acquires characteristic information regarding a specific article by executing a specific installed application, and based on this characteristic information, the server device 10 functions as a web server and/or a data server. (or further, the display data corresponding to the specific product) from each mobile terminal device 30 that has identified the specific product (or display data corresponding to the specific product), and the received information It is possible to perform operations such as transmitting display data to each mobile terminal device 30 based on.

Note that the server device 10 may include one or more microprocessors and/or graphics processing units (GPUs) instead of or together with the central processing unit 11.

3. Functions of each device used in the experience-based department store system Next, an example of the functions each of the mobile terminal device 30 and the server device 10 have will be described.

3-1. Functions of Mobile Terminal Device 30 An example of the functions of the mobile terminal device 30 will be described with reference to FIG. 3. FIG. 3 is a block diagram schematically showing an example of the functions of the mobile terminal device 30 shown in FIG. 1. As shown in FIG. 3, the mobile terminal device 30 can mainly include a feature information acquisition section 300, a communication section 310, a display section 320, a storage section 330, and an identification section 340.

The characteristic information acquisition unit 300 can acquire various information including characteristic information (information regarding images and/or smells) indicating the characteristics of a specific article. The communication unit 310 can transmit the characteristic information etc. acquired by the characteristic information acquisition unit 300 to the server device 10 via the communication network 50, and can receive display data etc. from the server device 10. The display unit 320 can display display data and the like received by the communication unit 310.

The storage unit 330 stores article information regarding a plurality of articles placed in each of the at least one facility 20 and display information regarding display data presented to a consumer to sell each of the plurality of articles. Various information including at least part of article information and at least part of display information can be received from server device 10 via communication unit 310 and stored.

The identification unit 340 collects characteristic information regarding a specific article acquired by the characteristic information acquisition unit 300 and various information (including article information, display data, etc.) received from the server device 10 and stored in the storage unit 330. , the specific item (or even the display data corresponding to the specific item) can be identified. When the specifying unit 340 operates, the communication unit 310 transmits information regarding the specific item (or display data corresponding to the specific item) specified by the specifying unit 340 to the server device 10 via the communication network 50. display data corresponding to the specific article can be received from the server device 10.

3-2. Functions of the server device 10 A specific example of the functions of the server device 10 will be described with reference to FIG. FIG. 4 is a block diagram schematically showing an example of the functions of the server device 10 shown in FIG. 1. As shown in FIG. 4, the server device 10 can mainly include a storage section 100, a communication section 110, and a specification section 120.

The storage unit 100 includes article information regarding a plurality of articles placed in each of the at least one facility 20, display information regarding display data presented to consumers for selling each of the plurality of articles, and the like. Can store various information.

The communication unit 110 can receive characteristic information etc. acquired by the mobile terminal device 30 from each mobile terminal device 30 via the communication network 50. Furthermore, the communication unit 110 can read the display data specified by the specification unit 120 from the storage unit 100 and transmit it to each mobile terminal device 30.

The specifying unit 120 specifies characteristic information regarding a specific article received from each mobile terminal device 30 via the communication unit 110 (or information regarding a specific article received from each mobile terminal device 30 via the communication unit 110, or information regarding display data corresponding to a specific article received from the mobile terminal device 30 via the communication unit 110) and various information (including article information, display information, etc.) stored in the storage unit 100. The display data corresponding to the specific article can be specified.

4. Operations Performed in the Experience-Type Department Store System Next, a specific example of operations performed in the above-mentioned experience-type department store system 1 will be described.

4-1. First example (Figure 5)
First, a first example, which is the simplest example, will be explained with reference to FIG. FIG. 5 is a flow diagram showing a first example of operations performed in the experience-based department store system 1 shown in FIG.

First, in step (hereinafter referred to as "ST") 500, the server device 10 stores article information and display information in advance (as time passes, the server device 10 updates these information). is also possible). The product information is information regarding a plurality of products placed in each of at least one facility 20, and the display information is presented to a consumer in order to sell (purchase) each of the plurality of products. This is information regarding display data. Note that the display data may include descriptions explaining details of the article (item name, price, seller, photo, etc.).

FIG. 19 is a table showing a specific example of article information used in the experience-based department store system 1 shown in FIG. As shown in the "facility" column and the "article" column in FIG. 19, the article information can indicate which article is placed in each of the at least one facility 20. For example, the article information indicates that articles P ₈ , P ₂₅ , P ₁₂₅ and P ₂₂₂ are placed in the facility 20A, and that articles P ₁ , P ₃ , P ₇ , P ₈ , P ₁₂ , It shows that P ₁₅ , P ₃₃ , P ₅₈ , P ₇₃ , P ₉₉ , P ₁₀₂ , P ₁₂₅ , P ₁₃₄ , and P ₁₃₈ are placed, and in the facility 20C, articles P ₁ , P ₃ , P ₈ , P ₂₅ and P ₉₉ are placed.

Note that the identification information starting with "P" such as P ₈ , P ₂₅ , . . . shown in FIG. 19 may be information that uniquely identifies each article. Although not shown in FIG. 19 for the sake of simplification, the article information may also include information indicating what kind of articles are placed in each of the facilities 20D to 20F. Further, the information shown in the "area" column and the "facility time information/area time information" column shown in FIG. 19 will be described later.

FIG. 20 is a table showing a specific example of display information used in the experience-based department store system 1 shown in FIG. As shown in the "Goods" column and "Display data 1" column in FIG. Display data (here, a URL) that identifies data to be displayed can be indicated. For example, the display information stores identification information called URL ₁ that identifies data that should be displayed to the customer in order for the customer to purchase the item P ₁ (in order to sell the item P ₁ to the customer), Identification information called URL ₂ may be stored that identifies data to be displayed to the customer in order for the customer to purchase the item P ₂ (to sell the item P ₂ to the customer). The server device 10 functioning as a web server can transmit a web page specified by such a URL (for example, URL ₁ ) to the mobile terminal device 30. Thereby, by executing the installed web browser, the mobile terminal device 30 can receive a web page containing information necessary for purchasing the article _P1 and display it on the display unit.

Furthermore, as shown in the column of "Goods" and the column of "Display data 2" in FIG. Display data that identifies data to be displayed to customers (here, display data that uniquely identifies data to be displayed to customers) can be shown. For example, the display information stores identification information DataID1 that identifies data that should be displayed to the customer in order for the customer to purchase the product _P1 (in order to sell the product _P1 to the customer). Identification information DataID2 may be stored that identifies data to be displayed to the customer in order for the customer to purchase the item _P2 (in order to sell the item _P2 to the customer). The server device 10 functioning as a data server can transmit data specified by such identification information DataID2 to the mobile terminal device 30. Thereby, by executing the installed predetermined application, the mobile terminal device 30 can receive data describing information necessary for purchasing the article _P1 and display it on the display unit.

Returning to FIG. 5, in ST502, a customer who has moved to a certain facility operates the mobile terminal device 30 to obtain characteristic information regarding a specific item placed at that facility and sends it to the server device 10. be able to.

Specifically, for example, the mobile terminal device 30 executes an installed predetermined application program (which may be a native program) to obtain (this mobile terminal device 30 An image (still image or moving image) of a particular article facing a camera (on board or connected to this mobile terminal device 30) can be acquired. Note that the mobile terminal device 30 may acquire a plurality of images (still images or moving images) of a specific article from various angles.

Further, for example, the mobile terminal device 30 executes an installed predetermined application program (which may be a native program) to obtain characteristic information regarding a specific article (installed in this mobile terminal device 30). Alternatively, information indicating the odor of a specific article facing the odor sensor (or connected to this mobile terminal device 30) can be acquired. As the odor sensor, it is possible to use any sensor available on the market (for example, an odor sensor that digitizes odor, etc.).

Furthermore, for example, when the mobile terminal device 30 does not use a scent sensor, the mobile terminal device 30 executes an installed predetermined application program (which may be a native program) to obtain characteristic information regarding a specific article. It is also possible to obtain information regarding odors entered by the customer via the user interface. In this case, for example, the customer may select "1 (food)", "2 (furniture)", "3 (books)", "4 (sports goods)", " By selecting "1 (Food)" from the information such as "5 (Clothes)" and "6 (Drinks)" (this information may be more detailed information), The terminal device 30 can acquire information indicating the smell of "1 (food)".

Next, in ST504, the server device 10, which has received the characteristic information regarding the specific article from the mobile terminal device 30, selects the characteristic information regarding the specific article based on the article information and display information, and the characteristic information received from the mobile terminal device 30. Display data corresponding to the article can be specified.

Specifically, first, the server device 10 can select an article corresponding to the characteristic information as a specific article from among a plurality of articles included in the article information illustrated in FIG. 19 . In the first aspect, the server device 10 stores image or odor information in the storage unit 100 in advance in association with each of a plurality of articles included in the article information, and stores the image or odor information stored in this way. The image or odor information that matches, approximates, or is related to the image or odor information indicated by the feature information received from the mobile terminal device 30 is extracted from among the images or odor information, and the article corresponding to the image or odor information thus extracted is extracted. Can be selected as a specific item. In the second aspect, the server device 10 uses a learning model (which is trained using a large amount of teacher data) in which image and/or odor information is input information (question) and the name of the article is output information (answer). A learning model using machine learning or even deep learning may be prepared in advance, and the image and/or odor information indicated by the feature information received from the mobile terminal device 30 is input into the learning model. By doing so, the name of the article can be estimated as a specific article.

Next, the server device 10 selects the display data (display data 1 and/or display data 2) corresponding to the specific article identified as described above from among the display data included in the display information illustrated in FIG. ) can be specified. For example, when the specific item specified as described above is " _P5 ", the server device 10 can specify URL ₅ and/or DataID5 as display data corresponding to the specific item.

Next, returning to FIG. 5, in ST506, the server device 10 can transmit the display data specified as described above to the mobile terminal device 30. Thereby, in ST508, mobile terminal device 30 can display the display data received from server device 10 on the display unit by executing the installed predetermined application program and/or web browser. Thereafter, the mobile terminal device 30 can execute electronic commerce regarding a specific item with the server device 10 based on the display data displayed in this way. Note that the method for implementing electronic commerce is a well-known technology, so detailed explanation thereof will be omitted.

4-2. Second example (Figure 6)
Next, a second example will be described with reference to FIG. 6. FIG. 6 is a flow diagram showing a second example of operations performed in the experience-based department store system 1 shown in FIG. Note that in the second example, only the operations and configurations that are different from the first example will be described, and the same operations and configurations as the first example will be given the same reference numerals and the description thereof will be omitted.

First, in ST600, the server device 10 stores article information, display information, and facility location information in advance (as time passes, the server device 10 can also update these information. ). The article information and display information are the same as those described above.

FIG. 21 is a table showing a specific example of facility location information (area location information) used in the experience-based department store system 1 shown in FIG. Note that the area position information will be described later. As shown in the "Facility" column and the "Position information (coordinates)" column in FIG. can. For example, the facility location information indicates coordinates (X10, Y10, Z10) as the location of facility A in association with facility 20A, and coordinates (X20, Y20, Z20) as the location of facility B in association with facility 20B. , and the following similarly, coordinates (X30, Y30, Z30) to coordinates (X60, Y60, Z60), etc. are shown in association with facilities 20C to 20F, etc., respectively. Here, although the coordinates shown in parentheses in FIG. 21 are expressed as variables for convenience, they are actually expressed as numerical values. Although FIG. 21 shows an example in which only one piece of location information is assigned to each facility, it is possible to assign multiple pieces of location information (range of location information) to each facility. Good too.

Returning to FIG. 6, in ST602, a customer who has moved to a certain facility operates the mobile terminal device 30 to acquire characteristic information regarding a specific item placed at that facility and sends it to the server device 10. be able to. Furthermore, the mobile terminal device 30 transmits terminal position information (for example, position information including It can be transmitted to the server device 10 at a different timing.

In ST604, the server device 10, which has received the characteristic information and terminal location information regarding a specific article from the mobile terminal device 30, stores the article information, display information, and facility location information, and the characteristic information and terminal location information received from the mobile terminal device 30. Based on this, display data corresponding to the specific article can be specified.

Specifically, first, the server device 10 selects a specific facility corresponding to the terminal location information received from the mobile terminal device 30 from among at least one facility 20 included in the facility location information illustrated in FIG. can do. For example, the server device 10 may select a specific facility having location information that matches or approximates the terminal location information or location information that includes the terminal location information from among at least one facility 20 included in the facility location information. can.

Next, the server device 10 can select the article corresponding to the characteristic information as the specific article from among the plurality of articles associated with the specific facility in the article information illustrated in FIG. 19 . For example, when the facility 20A is selected as a specific facility, the server device 10 selects characteristic information from among the plurality of articles P ₈ , P ₂₅ , P ₁₂₅ , and P ₂₂₂ associated with the facility 20A in the article information. An article corresponding to the above can be selected as a specific article. Here, in a state where the plurality of articles to be searched are limited to the plurality of articles (P ₈ , P ₂₅ , P ₁₂₅ , P ₂₂₂ ) associated with a specific facility (20A), see FIG. 5. Articles corresponding to characteristic information can be identified using a method similar to that described above.

Next, the display data corresponding to the specified specific article can be specified using a method similar to that described with reference to FIG. After this, ST506 and ST508 described with reference to FIG. 5 are similarly executed.

4-3. Third Example Next, a third example will be explained with reference to FIG. FIG. 7 is a flowchart showing a third example of operations performed in the experience-based department store system 1 shown in FIG. In addition, in the third example, only the operations and configurations that are different from the first example or the second example will be explained, and the same reference numerals will be used for the same operations and configurations as the first example or the second example. The explanation will be omitted.

First, in ST700, the server device 10 stores article information, display information, and area position information in advance (as time passes, the server device 10 can also update these information. ).

As shown in the "Area" column and the "Position information (coordinates)" column in FIG. 21, the area location information indicates the location (coordinates) of each area included in at least one facility 20. can be shown. For example, the area location information indicates coordinates (X21, Y21, Z21) to coordinates (X25, Y25, Z25) in association with each area (20B1 to 20B5) included in the facility 20B, and indicates each area included in the facility 20C. Coordinates (X31, Y31, Z31) to coordinates (X34, Y34, Z34) are shown in association with the areas (20C1 to 20C4), respectively. The same applies to each area included in facilities 20D to 20F, etc.

Returning to FIG. 7, in ST702, the server device 10, which has received the location information and terminal location information regarding a specific article from the mobile terminal device 30, collects the article information, display information, area location information, and the characteristics received from the mobile terminal device 30. Display data corresponding to the specific item can be specified based on the information and the terminal location information.

Specifically, first, the server device 10 selects terminal location information received from the mobile terminal device 30 from among a plurality of areas corresponding to at least one facility 20 included in the area location information illustrated in FIG. You can select specific areas to For example, the server device 10 selects a specific area having location information that matches or approximates the terminal location information or location information that includes the terminal location information from among a plurality of areas corresponding to at least one facility 20 included in the area location information. Areas can be selected.

Next, the server device 10 can select the article corresponding to the characteristic information as the specific article from among the plurality of articles associated with the specific area in the article information illustrated in FIG. 19 . For example, when the server device 10 selects the area 20B ₅ included in the facility 20B as a specific area, the server device ₁₀ selects a plurality of articles P ₁ , P ₃ , An article corresponding to the characteristic information can be selected as a specific article from among P ₅₈ , P ₇₃ , P ₉₉ , and P ₁₃₈ . Here, the search target items are limited to a plurality of items (P ₁ , P ₃ , P ₅₈ , P ₇₃ , P ₉₉ , P ₁₃₈ ) associated with a specific area (B ₅ ). In this state, the article corresponding to the characteristic information can be identified using a method similar to that described with reference to FIG.

Next, the display data corresponding to the specified specific article can be specified using a method similar to that described with reference to FIG. After this, ST506 and ST508 described with reference to FIG. 5 are similarly executed.

4-4. Fourth Example Next, a fourth example will be described with reference to FIG. FIG. 8 is a flow diagram showing a fourth example of operations performed in the experience-based department store system 1 shown in FIG. Note that in the fourth example, only the operations and configurations that are different from the first to third examples will be explained, and the same operations and configurations as the first to third examples will be designated by the same reference numerals. The explanation will be omitted.

First, in ST800, the server device 10 stores article information, display information, and facility time information in advance (as time passes, the server device 10 can also update these information. ).

As shown in the "Facility" column and the "Facility Time Information" column in FIG. It is possible to indicate the time when the For example, the facility time information is associated with each of the plurality of articles P ₈ , P ₂₅ , P ₁₂₅ and P ₂₂₂ placed in the facility 20A, and the time period T ₁₀₀ to T ₁₀₁ , T ₁₀₂ in which the article is used. ˜T ₁₀₃ , T ₁₀₄ ˜T ₁₀₅ and T ₁₀₆ ˜T ₁₀₇ can be shown. Here, in FIG. 19, focusing on the time period T ₁₀₀ to T ₁₀₁ , T ₁₀₀ indicates the time when the article P ₈ starts to be used (for example, month/day/year), and T ₁₀₁ indicates the time when the article P ₈ starts to be used. Since it indicates the time when the article P 8 is finished being used (for example, month/day/year), the time period T ₁₀₀ to T ₁₀₁ can indicate the time period from when the article P ₈ begins to be used to when it is finished being used. Similarly, for T ₁₀₂ to T ₁₀₃ , T ₁₀₄ to T ₁₀₅ and T ₁₀₆ to T ₁₀₇ , it is possible to indicate the time periods from when the articles P ₂₅ , P ₁₂₅ and P ₂₂₂ start being used until they end being used, respectively. In another embodiment, the time period included in the facility time information is not only in the format of start of use to end of use, but also a specific week, a specific month, a specific year, or a specific day of the week. , or a specific time (what time).

Returning to FIG. 8, in ST802, a customer who has moved to a certain facility operates the mobile terminal device 30 to acquire characteristic information regarding a specific item placed at that facility and sends it to the server device 10. be able to. Furthermore, the mobile terminal device 30 transmits terminal time information indicating the time when the specific information was acquired by the mobile terminal device 30 to the server device 10 at substantially the same timing as the characteristic information or at a timing different from the characteristic information. can be sent to.

In ST804, the server device 10, which has received the characteristic information and terminal time information regarding a specific article from the mobile terminal device 30, stores the article information, display information, and facility time information, and the characteristic information and terminal time information received from the mobile terminal device 30. Based on this, display data corresponding to the specific article can be specified.

Specifically, first, the server device 10 selects a plurality of candidate articles corresponding to the terminal time information received from the mobile terminal device 30 from among the plurality of articles included in the facility time information illustrated in FIG. be able to. For example, the server device 10 selects a plurality of candidate articles having a time zone that covers the terminal time information received from the mobile terminal device 30 from among the plurality of articles included in the facility time information.

Next, the server device 10 can select an article corresponding to the characteristic information as a specific article from among the plurality of selected candidate articles. Here, with the plurality of articles to be searched limited to the plurality of candidate articles mentioned above, the article corresponding to the characteristic information is identified using a method similar to that described with reference to FIG. be able to.

Next, the display data corresponding to the specified specific article can be specified using a method similar to that described with reference to FIG. After this, ST506 and ST508 described with reference to FIG. 5 are similarly executed.

4-5. Fifth Example Next, a fifth example will be explained with reference to FIG. FIG. 9 is a flow diagram showing a fifth example of operations performed in the experience-based department store system 1 shown in FIG. Note that in the fifth example, only the operations and configurations that are different from the first to fourth examples will be explained, and the same operations and configurations as the first to fourth examples will be designated by the same reference numerals. The explanation will be omitted.

First, in ST900, the server device 10 stores article information, display information, and area time information in advance (as time passes, the server device 10 can also update these information. ).

As shown in the "area" column and the "area time information" column in FIG. can indicate the time each of the items is used. For example, the area time information may be associated with each of a plurality of items placed in each of a plurality of areas (20C ₁ to 20C ₄ ) included in the facility 20C, and indicate the time period in which the item is used. can. The meaning of this time period is as explained in the fourth example with reference to FIG.

Returning to FIG. 9, in ST802, the same operation as that described in connection with the fourth example with reference to FIG. 8 is performed.

In ST902, the server device 10, which has received the characteristic information and terminal time information regarding a specific article from the mobile terminal device 30, stores the article information, display information, and area time information, and the characteristic information and terminal time information received from the mobile terminal device 30. Based on this, display data corresponding to the specific article can be specified.

Specifically, first, the server device 10 selects a plurality of candidate articles corresponding to the terminal time information received from the mobile terminal device 30 from among the plurality of articles included in the area time information illustrated in FIG. 19. be able to. For example, the server device 10 selects a plurality of candidate articles having a time zone that covers the terminal time information received from the mobile terminal device 30 from among the plurality of articles included in the area time information.

Next, the server device 10 can select an article corresponding to the characteristic information as a specific article from among the plurality of selected candidate articles. Here, with the plurality of articles to be searched limited to the plurality of candidate articles mentioned above, the article corresponding to the characteristic information is identified using a method similar to that described with reference to FIG. be able to.

Next, the display data corresponding to the specified specific article can be specified using a method similar to that described with reference to FIG. After this, ST506 and ST508 described with reference to FIG. 5 are similarly executed.

4-6. Sixth Example Next, a sixth example will be explained with reference to FIG. FIG. 10 is a flowchart showing a sixth example of operations performed in the experience-based department store system 1 shown in FIG. In the sixth example, only the operations and configurations that are different from the first to fifth examples will be explained, and the same operations and configurations as the first to fifth examples will be designated by the same reference numerals. The explanation will be omitted.

First, in ST1000, the server device 10 stores article information, display information, facility location information, and facility area time information in advance (as time passes, the server device 10 updates these information. ).

Next, in ST1002, mobile terminal device 30 acquires characteristic information, terminal position information, and terminal time information regarding a specific article and transmits them to server device 10.

Next, in ST1004, the server device 10 combines the article information, display information, facility location information, and facility time information with the characteristic information, terminal location information, and terminal time information regarding the specific article received from the mobile terminal device 30. Based on this, display data corresponding to the specific article can be specified.

Specifically, first, the server device 10 selects a specific facility corresponding to the terminal location information received from the mobile terminal device 30 from among at least one facility 20 included in the facility location information illustrated in FIG. can do. For example, the server device 10 may select a specific facility having location information that matches or approximates the terminal location information or location information that includes the terminal location information from among at least one facility 20 included in the facility location information. can.

Next, the server device 10 selects a plurality of candidate articles corresponding to the terminal time information received from the mobile terminal device 30 from among the plurality of articles placed in a specific facility according to the facility time information illustrated in FIG. You can choose. For example, the server device 10 selects a plurality of candidate articles having a time zone that covers the terminal time information received from the mobile terminal device 30 from among a plurality of articles placed in a specific facility based on the facility time information. .

Next, the server device 10 can select an article corresponding to the characteristic information as a specific article from among the plurality of selected candidate articles. Here, with the plurality of articles to be searched limited to the plurality of candidate articles mentioned above, the article corresponding to the characteristic information is identified using a method similar to that described with reference to FIG. be able to.

Next, the server device 10 can specify the display data corresponding to the specified specific article using a method similar to that described with reference to FIG. 5 . After this, ST506 and ST508 described with reference to FIG. 5 are similarly executed.

4-7. Seventh Example Next, a seventh example will be described with reference to FIG. FIG. 11 is a flowchart showing a seventh example of operations performed in the experience-based department store system 1 shown in FIG. Note that in the seventh example, only the operations and configurations that are different from the first to sixth examples will be explained, and the same operations and configurations as the first to sixth examples will be designated by the same reference numerals. The explanation will be omitted.

First, in ST1100, server device 10 stores article information, display information, area position information, and area time information in advance (as time passes, server device 10 updates these information). ).

Next, in ST1102, mobile terminal device 30 acquires characteristic information, terminal position information, and terminal time information regarding a specific article and transmits them to server device 10.

Next, in ST1104, the server device 10 combines the article information, display information, area location information, and area time information with the characteristic information, terminal location information, and terminal time information regarding the specific article received from the mobile terminal device 30. Based on this, display data corresponding to the specific article can be specified.

Specifically, first, the server device 10 corresponds to terminal location information received from the mobile terminal device 30 from among a plurality of areas included in at least one facility 20 included in the area location information illustrated in FIG. You can select specific areas to For example, the server device 10 selects a specific area having location information that matches or approximates the terminal location information or location information that includes the terminal location information from among a plurality of areas included in at least one facility 20 included in the area location information. Areas can be selected.

Next, the server device 10 selects a plurality of candidate articles corresponding to the terminal time information received from the mobile terminal device 30 from among the plurality of articles arranged in a specific area in the area time information illustrated in FIG. You can choose. For example, the server device 10 selects a plurality of candidate articles having a time zone that covers the terminal time information received from the mobile terminal device 30 from among a plurality of articles arranged in a specific area based on the area time information. .

Next, the server device 10 can select an article corresponding to the characteristic information as a specific article from among the plurality of selected candidate articles. Here, with the plurality of articles to be searched limited to the plurality of candidate articles mentioned above, the article corresponding to the characteristic information is identified using a method similar to that described with reference to FIG. be able to.

Next, the server device 10 can specify the display data corresponding to the specified specific article using a method similar to that described with reference to FIG. 5 . After this, ST506 and ST508 described with reference to FIG. 5 are similarly executed.

4-8. Eighth Example Next, in the first example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. An eighth example executed by the mobile terminal device 30 instead will be described with reference to FIG. 12. FIG. 12 is a flow diagram showing an eighth example of operations performed in the experience-based department store system 1 shown in FIG. 1. Note that in the eighth example, only the operations and configurations that are different from the first example will be described, and the same operations and configurations as the first example will be given the same reference numerals and the description thereof will be omitted.

In ST1200, server device 10 transmits at least part of the article information and display information stored in ST500 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information and display information received from the server device 10 (note that the mobile terminal device 30 can store the updated article information and display information from the server device 10 as time passes). information can be received and stored).

In ST1202, the mobile terminal device 30 can acquire characteristic information regarding a specific article, as described in relation to ST502 above.

In ST1204, mobile terminal device 30 identifies display data corresponding to the specific article based on the acquired characteristic information regarding the specific article and the article information and display information received from server device 10. The specific method may be as described in relation to ST504 above. In this case, the mobile terminal device 30 receives in advance at least part of the image or odor information associated with each of the plurality of articles included in the article information from the server device 10 and stores it in the storage unit 330. and/or it is necessary to receive a trained learning model from the server device 10 in advance and store it in the storage unit 330 (of course, if the mobile terminal device 30 is similar to the server device 10) (It is also possible to train a learning model to

Thereafter, as described in relation to ST502 above, the mobile terminal device 30 responds to the specific article specified as above from among the display data included in the display information illustrated in FIG. Display data (display data 1 and/or display data 2) to be displayed can be specified.

Next, in ST1206, mobile terminal device 30 can indicate the display data specified in ST1204 and request this display data from server device 10. In response, in ST1208, server device 10 can transmit the display data requested by mobile terminal device 30 to mobile terminal device 30. After this, ST508 described with reference to FIG. 5 is similarly executed.

Note that in ST1204, the mobile terminal device 30 specifies the specific item and then also specifies the display data corresponding to the specific item, but in another embodiment, the mobile terminal device 30 specifies the display data corresponding to the specific item. , after specifying the specific article, the server device 10 is notified of the specific article in ST1206, and the server device 10 identifies the specific article from among the display data included in the display information illustrated in FIG. 20 in ST1208. After specifying the display data corresponding to the article, it is also possible to transmit this display data to the mobile terminal device 30.

4-9. Ninth Example Next, in the second example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. A ninth example executed by the mobile terminal device 30 instead will be described with reference to FIG. 13. FIG. 13 is a flow diagram showing a ninth example of operations performed in the experience-based department store system 1 shown in FIG. 1. In addition, in the ninth example, only the operations and configurations that are different from the first example, the second example, and the eighth example will be explained, and the same operations as the first example, the second example, and the eighth example will be explained. The same reference numerals and configurations will be given the same reference numerals, and the explanation thereof will be omitted.

In ST1300, server device 10 transmits at least part of the article information, display information, and facility location information stored in ST600 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information, display information, and facility location information received from the server device 10 (note that the mobile terminal device 30 can store the article information, display information, and facility location information received from the server device 10 over time). It is possible to receive and store this information).

In ST1302, the mobile terminal device 30 can acquire characteristic information and terminal location information regarding a specific article, as described in relation to ST602 above.

In ST1304, the mobile terminal device 30 can identify the specific item based on the acquired characteristic information and terminal location information regarding the specific item and the item information and facility location information received from the server device 10. . The specific method may be as described in relation to ST604 above.

Thereafter, in ST1306, the mobile terminal device 30 selects the specific data identified above from among the display data included in the display information illustrated in FIG. 20, as described in relation to ST604 above. Display data (display data 1 and/or display data 2) corresponding to the article can be specified.

Next, operations similar to those described in connection with ST1206, ST1208, and ST508 described above are performed.

Note that after identifying a specific item in ST1304, the mobile terminal device 30 also specifies display data corresponding to the specific item in ST1306; however, in another embodiment, the mobile terminal device 30 After identifying the specific item in ST1304, the server device 10 notifies the specific item to the server device 10 in ST1206, and the server device 10, in ST1208, identifies the specific item in the display data included in the display information illustrated in FIG. It is also possible to specify the display data corresponding to the specific article from the list and then transmit this display data to the mobile terminal device 30.

4-10. Tenth Example Next, in the third example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. A tenth example executed by the mobile terminal device 30 instead will be described with reference to FIG. 14. FIG. 14 is a flow diagram showing a tenth example of operations performed in the experience-based department store system 1 shown in FIG. 1. Note that in the tenth example, only the operations and configurations that are different from the first to third examples, the eighth example, and the ninth example will be explained; The same operations and configurations as those in the example and the ninth example will be given the same reference numerals, and the description thereof will be omitted.

In ST1400, server device 10 transmits at least part of the article information, display information, and area position information stored in ST700 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information, display information, and area position information received from the server device 10 (note that the mobile terminal device 30 can store the article information, display information, and area position information received from the server device 10 over time). It is possible to receive and store this information).

Next, as described in relation to ST1302 above, the mobile terminal device 30 can acquire characteristic information and terminal location information regarding the specific item.

In ST1402, mobile terminal device 30 can identify a specific item based on the acquired characteristic information and terminal location information regarding the specific item and the item information and area location information received from server device 10. . The specific method may be as described in relation to ST702 above.

Thereafter, as described in relation to ST1306 above, the mobile terminal device 30 responds to the specific article specified as above from among the display data included in the display information illustrated in FIG. Display data (display data 1 and/or display data 2) to be displayed can be specified.

Next, operations similar to those described in connection with ST1206, ST1208, and ST508 described above are performed.

Note that, after identifying a specific item in ST1402, the mobile terminal device 30 also specifies display data corresponding to the specific item in ST1306; however, in another embodiment, the mobile terminal device 30 identifies the specific item in ST1402, and then notifies the server device 10 of the specific item in ST1206, and the server device 10, in ST1208, identifies the specific item in the display data included in the display information illustrated in FIG. It is also possible to specify the display data corresponding to the specific article from the list and then transmit this display data to the mobile terminal device 30.

4-11. Eleventh Example Next, in the fourth example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. An eleventh example executed by the mobile terminal device 30 instead will be described with reference to FIG. 15. FIG. 15 is a flow diagram showing an eleventh example of operations performed in the experience-based department store system 1 shown in FIG. Note that in the eleventh example, only the operations and configurations that are different from the first to fourth examples and the eighth to tenth examples will be explained; Operations and configurations that are the same as those in Examples to the Tenth Example are given the same reference numerals, and their explanations are omitted.

In ST1500, server device 10 transmits at least part of the article information, display information, and facility time information stored in ST800 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information, display information, and facility time information received from the server device 10 (note that the mobile terminal device 30 can store the article information, display information, and facility time information received from the server device 10 as time passes). It is possible to receive and store this information).

In ST1502, the mobile terminal device 30 can acquire characteristic information and terminal time information regarding a specific item, as described in relation to ST802.

In ST1504, mobile terminal device 30 can identify a specific item based on the acquired characteristic information and terminal time information regarding the specific item and the item information and facility time information received from server device 10. . The specific method may be as described in relation to ST804 above.

Thereafter, as described in relation to ST1306 above, the mobile terminal device 30 responds to the specific article specified as above from among the display data included in the display information illustrated in FIG. Display data (display data 1 and/or display data 2) to be displayed can be specified.

Next, operations similar to those described in connection with ST1206, ST1208, and ST508 described above are performed.

Note that, after identifying a specific item in ST1504, the mobile terminal device 30 also specifies display data corresponding to the specific item in ST1306; however, in another embodiment, the mobile terminal device 30 identifies the specific article in ST1504, and then notifies the server device 10 of the specific article in ST1206, and the server device 10, in ST1208, identifies the specific article in the display data included in the display information illustrated in FIG. It is also possible to specify the display data corresponding to the specific article from the list and then transmit this display data to the mobile terminal device 30.

4-12. Twelfth Example Next, in the fifth example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. A twelfth example executed by the mobile terminal device 30 instead will be described with reference to FIG. 16. FIG. 16 is a flowchart showing a twelfth example of operations performed in the experience-based department store system 1 shown in FIG. Note that in the twelfth example, only the operations and configurations that are different from the first to fifth examples and the eighth to eleventh examples will be explained; Operations and configurations that are the same as those in Examples to Eleventh Examples are given the same reference numerals, and their explanations will be omitted.

In ST1600, server device 10 transmits at least part of the article information, display information, and area time information stored in ST900 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information, display information, and area time information received from the server device 10 (note that the mobile terminal device 30 can store the article information, display information, and area time information received from the server device 10 as time passes). It is possible to receive and store this information).

Next, as described in relation to ST1502, mobile terminal device 30 can acquire characteristic information and terminal location information regarding the specific item.

Next, in ST1602, mobile terminal device 30 identifies a specific article based on the acquired characteristic information and terminal time information regarding the specific article and the article information and area time information received from server device 10. be able to. The specific method may be as described in relation to ST902 above.

Thereafter, as described in relation to ST1306 above, the mobile terminal device 30 responds to the specific article specified as above from among the display data included in the display information illustrated in FIG. Display data (display data 1 and/or display data 2) to be displayed can be specified.

Next, operations similar to those described in connection with ST1206, ST1208, and ST508 described above are performed.

Note that, after identifying a specific item in ST1602, the mobile terminal device 30 also specifies display data corresponding to the specific item in ST1306; however, in another embodiment, the mobile terminal device 30 After identifying a specific article in ST1602, the server device 10 notifies the specific article to the server device 10 in ST1206, and the server device 10, in ST1208, identifies the specific article in the display data included in the display information illustrated in FIG. It is also possible to specify the display data corresponding to the specific article from the list and then transmit this display data to the mobile terminal device 30.

4-13. Thirteenth Example Next, in the sixth example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. A thirteenth example executed by the mobile terminal device 30 instead will be described with reference to FIG. 17. FIG. 17 is a flow diagram showing a thirteenth example of operations performed in the experience-based department store system 1 shown in FIG. 1. In addition, in the 13th example, only the operations and configurations that are different from the first example to the sixth example and the eighth example to the twelfth example will be explained. Operations and configurations that are the same as those in the examples to the twelfth example are given the same reference numerals, and the description thereof will be omitted.

In ST1700, server device 10 transmits at least part of the article information, display information, facility location information, and facility time information stored in ST1000 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information, display information, facility location information, and facility time information received from the server device 10 (note that the mobile terminal device 30 can store the article information, display information, facility location information, and facility time information received from the server device 10, it is possible to receive and store these updated information).

In ST1702, mobile terminal device 30 can acquire characteristic information, terminal location information, and terminal time information regarding a specific item, as described above in relation to ST1002.

Next, in ST1704, the mobile terminal device 30 uses the acquired characteristic information, terminal location information, and terminal time information regarding the specific article, and the article information, facility location information, and facility time information received from the server device 10. specific items can be identified. The specific method may be as described in relation to ST1004 above.

Thereafter, as described in relation to ST1306 above, the mobile terminal device 30 responds to the specific article specified as above from among the display data included in the display information illustrated in FIG. Display data (display data 1 and/or display data 2) to be displayed can be specified.

Next, operations similar to those described in connection with ST1206, ST1208, and ST508 described above are performed.

Note that after identifying a specific item in ST1704, the mobile terminal device 30 also specifies display data corresponding to the specific item in ST1306; however, in another embodiment, the mobile terminal device 30 identifies the specific item in ST1704, and then notifies the server device 10 of the specific item in ST1206, and the server device 10, in ST1208, identifies the specific item in the display data included in the display information illustrated in FIG. It is also possible to specify the display data corresponding to the specific article from the list and then transmit this display data to the mobile terminal device 30.

4-14. Fourteenth Example Next, in the seventh example described above, the operation of specifying a specific article based on the characteristic information (and the operation of specifying display data corresponding to the specific article) is performed on the server device 10. A fourteenth example executed by the mobile terminal device 30 instead will be described with reference to FIG. 18. FIG. 18 is a flow diagram showing a fourteenth example of operations performed in the experience-based department store system 1 shown in FIG. In the 14th example, only the operations and configurations that are different from the first to 13th examples will be explained, and the same operations and configurations as the first to 13th examples will be designated by the same reference numerals. The explanation will be omitted.

In ST1800, server device 10 transmits at least part of the article information, display information, area position information, and area time information stored in ST1100 described above to mobile terminal device 30. Thereby, the mobile terminal device 30 can store the article information, display information, area position information, and area time information received from the server device 10 (note that the mobile terminal device 30 can store the article information, display information, area position information, and area time information received from the server device 10, it is possible to receive and store these updated information).

Next, as described in relation to ST1702, the mobile terminal device 30 can acquire characteristic information, terminal location information, and terminal time information regarding the specific item.

Next, in ST1802, mobile terminal device 30 performs a specific items can be identified. The specific method may be as described in relation to ST1104 above.

Thereafter, as described in relation to ST1306 above, the mobile terminal device 30 responds to the specific article specified as above from among the display data included in the display information illustrated in FIG. Display data (display data 1 and/or display data 2) to be displayed can be specified.

Next, operations similar to those described in connection with ST1206, ST1208, and ST508 described above are performed.

Note that after identifying a specific item in ST1802, the mobile terminal device 30 also specifies the display data corresponding to the specific item in ST1306; however, in another embodiment, the mobile terminal device 30 identifies a specific item in ST1802, and then notifies server device 10 of the specific item in ST1206, and server device 10, in ST1208, identifies the specific item in the display data included in the display information illustrated in FIG. It is also possible to specify the display data corresponding to the specific article from the list and then transmit this display data to the mobile terminal device 30.

As described above, according to various embodiments, a mobile terminal device that moves to at least one facility or at least one area included in at least one facility causes at least one article to be placed in the facility or at least one area included in the at least one facility. In addition to the characteristic information obtained for (a specific article), terminal time information regarding the time when the mobile terminal device acquired the characteristic information, terminal location information regarding the location at which the mobile terminal device acquired the characteristic information, and / Or various information regarding multiple items placed in the facility or area (for example, item information, area item information, facility location information, facility time information, area location information, and/or area time information, etc.) When used in combination, the mobile terminal device and/or the server device communicating with the mobile terminal device can specify the specific item and specify display data corresponding to the specific item. Therefore, the mobile terminal device and/or the server device can identify the specific article corresponding to the characteristic information acquired by the mobile terminal device with higher accuracy, so that the mobile terminal device can more smoothly and Electronic commerce can be easily executed with the server device for that specific item.

5. Various Aspects A server device according to a first aspect is configured to store article information about a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility. , and storing display information regarding display data presented to a consumer for selling each of the plurality of items, and acquiring display information by a mobile terminal device that has moved into a facility of the at least one facility. receiving characteristic information indicating characteristics of a specific article placed in the certain facility from the mobile terminal device via a communication network, and combining the characteristic information, the article information, and the display information. based on the mobile terminal device, display data corresponding to the specific article is transmitted to the mobile terminal device via a communication network.

In the first aspect, the server device according to the second aspect is configured such that “as the characteristic information, an image of the specific article or odor information regarding the odor of the specific article is transmitted from the mobile terminal device via a communication network. received, and the display data selects an article corresponding to the image or the odor information as the specific article from among the plurality of articles included in the article information, and displays the plurality of displays included in the display information. The item is specified by selecting display data corresponding to the selected specific item from among the data.

The server device according to the third aspect may further store facility location information regarding the location of each of the at least one facility in the first aspect, and may include an image of the specific article or the specific article as the characteristic information. and terminal position information regarding the position of the mobile terminal device at the time when the image or the smell information was acquired from the mobile terminal device via a communication network, and the display data is Selecting a specific facility corresponding to the terminal location information from among the at least one facility included in the facility location information, and selecting from a plurality of items associated with the specific facility in the item information, selecting an article corresponding to the image or the odor information as the specific article, and selecting display data corresponding to the selected specific article from among a plurality of display data included in the display information; "specified by"

The server device according to the fourth aspect further stores area position information regarding the position of each of a plurality of areas included in the at least one facility in the first aspect, area article information regarding a plurality of articles placed in each of the plurality of zones included in the facility, and the feature information includes an image of the specific article or odor information regarding the odor of the specific article; terminal location information regarding the location of the mobile terminal device at the time when the odor information was acquired, is received from the mobile terminal device via a communication network, and the display data is transmitted to the plurality of areas included in the area location information. A specific area corresponding to the terminal location information is selected from among the items, and an item corresponding to the image or the odor information is selected from among the plurality of items associated with the specific area in the area item information. It is specified by selecting the specific article as the specific article and selecting display data corresponding to the selected specific article from among a plurality of display data included in the display information.

In the first aspect, the server device according to the fifth aspect further stores facility time information regarding the time when each of the plurality of articles placed in each of the at least one facility is used, and the characteristic information an image of the specific item or odor information regarding the odor of the specific item, and terminal time information regarding the time when the image or the odor information was acquired, and the display data is configured to match the facility time information. An article corresponding to the image or odor information and the terminal time information is selected as the specific article from among the plurality of included articles, and from among the plurality of display data included in the display information. , selecting display data corresponding to the selected specific article.''

The server device according to the sixth aspect further includes, in the first aspect, “area time information regarding the time when each of a plurality of articles placed in each of a plurality of zones included in the at least one facility is used. and receives, as the feature information, an image of the specific item or odor information regarding the odor of the specific item, and terminal time information regarding the time when the image or the odor information was acquired, and the display data is , select an article corresponding to the image or odor information and the terminal time information as the specific article from among the plurality of articles included in the area time information; The item is specified by selecting display data corresponding to the selected specific item from among the display data of the specified item.

The server device according to the seventh aspect is configured to provide, in the first aspect, “facility location information regarding the location of each of the at least one facility, and information about the location of each of the plurality of items placed in each of the at least one facility. Facility time information regarding the time when the image or the odor information is acquired as the feature information, and odor information regarding the odor of the specific article, and the movement at the time when the image or the odor information is acquired. Terminal location information regarding the location of the terminal device and terminal time information regarding the time when the image or the odor information was acquired are received from the mobile terminal device via a communication network, and the display data is based on the facility location information. A specific facility corresponding to the terminal location information is selected from among the at least one facility included in the facility time information, and the image or An article corresponding to the odor information and the terminal time information is selected as the specific article, and display data corresponding to the specific article selected from among a plurality of display data included in the display information. "specified by selecting the

The server device according to the eighth aspect is configured to provide, in the first aspect, “area location information regarding the location of each of a plurality of areas included in the at least one facility, and a plurality of areas located in each of the plurality of areas. Area time information regarding the time when each of the articles is used is further stored, and as the feature information, an image of the specific article or odor information regarding the odor of the specific article, and the image or the odor information is acquired. terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information was acquired, and terminal time information regarding the time when the image or the odor information was acquired from the mobile terminal device via a communication network; , select a specific area corresponding to the terminal location information from among the plurality of areas included in the area location information, and select a specific area corresponding to the specific area in the area time information from among the plurality of items associated with the specific area in the area time information. , select the article corresponding to the image or odor information and the terminal time information as the specific article, and select the selected article from among the plurality of display data included in the display information. "identified by selecting the corresponding display data."

The server device according to the ninth aspect provides “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; storing display information related to display data presented to a consumer for selling each of the plurality of articles, transmitting the article information and the display information to a mobile terminal device via a communication network, The mobile terminal device moves into the certain facility based on characteristic information indicating the characteristics of a specific article placed in one of the facilities, the article information, and the display information. The mobile terminal device is configured to transmit display data corresponding to the specific article specified by the user to the mobile terminal device via a communication network.

In the server device according to the tenth aspect, in the first aspect, “the mobile terminal device that has acquired the image of the specific article or odor information regarding the odor of the specific article as the characteristic information, is identified by selecting the article corresponding to the image or the odor information as the specific article from among the plurality of articles included in the article information, and is identified by the mobile terminal device or the server device. The display data corresponding to the specific article that has been displayed is specified by selecting the display data corresponding to the specific article from among a plurality of display data included in the display information.

The server device according to the eleventh aspect further stores facility location information regarding the location of each of the at least one facility, and transmits the facility location information to the mobile terminal device through a communication network. and transmitting as the feature information an image of the specific item or odor information regarding the odor of the specific item, and terminal location information regarding the position of the mobile terminal device at the time when the image or the odor information was acquired. The mobile terminal device that has acquired , selects a specific facility corresponding to the terminal location information from among the at least one facility included in the facility location information, and selects a specific facility corresponding to the terminal location information from among the at least one facility included in the facility location information; The item corresponding to the image or the odor information is selected as the specific item from among the plurality of items associated with the specific facility, and is identified by the mobile terminal device or the server device, Display data corresponding to the identified specific article is specified by selecting display data corresponding to the specific article from among a plurality of display data included in the display information.

The server device according to the twelfth aspect further stores area position information regarding the position of each of a plurality of areas included in the at least one facility in the first aspect, including area article information regarding a plurality of articles placed in each of the plurality of areas included in the facility, transmitting the area position information to the mobile terminal device via a communication network, and transmitting the area position information to the mobile terminal device via a communication network, The mobile terminal device that has acquired the image of the article or odor information regarding the odor of the specific article, and terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information was acquired, A specific article selects a specific area corresponding to the terminal location information from among the plurality of areas included in the area location information, and selects a specific area corresponding to the specific area in the area article information. A display corresponding to the specific article specified by the mobile terminal device or the server device, by selecting an article corresponding to the image or the odor information from among the articles as the specific article. The data is specified by selecting display data corresponding to the specific article from among a plurality of display data included in the display information.

In the first aspect, the server device according to the thirteenth aspect further stores facility time information regarding the time when each of the plurality of articles placed in each of the at least one facility is used, information is transmitted to the mobile terminal device via a communication network, and as the characteristic information, an image of the specific item or odor information regarding the odor of the specific item, and a time when the image or the odor information was acquired. The mobile terminal device that has acquired the terminal time information regarding the image or the odor information and the terminal time information, selects the specific item from among the plurality of items included in the facility time information. , by selecting an article corresponding to the specific article as the specific article, and display data corresponding to the specific article specified by the mobile terminal device or server device is displayed in a plurality of displays included in the display information. The item is specified by selecting display data corresponding to the specific item from among the data.

The server device according to the fourteenth aspect further includes, in the first aspect, “area time information regarding the time when each of a plurality of articles placed in each of a plurality of zones included in the at least one facility is used. and transmits the area time information to the mobile terminal device via a communication network, and includes an image of the specific article or odor information regarding the odor of the specific article as the feature information, and the image or the odor. terminal time information regarding the time at which the information was acquired, and the specific item is selected from among the plurality of items included in the area time information by the mobile terminal device that has acquired the image or the odor information; The terminal time information is specified by selecting an item corresponding to the specific item as the specific item, and the mobile terminal device or the server device displays display data corresponding to the specified specific item in the display information. The item is specified by selecting display data corresponding to the specific item from among a plurality of display data included in the item.

The server device according to the fifteenth aspect is configured to provide, in the first aspect, “facility location information regarding the location of each of the at least one facility, and information about the location of each of the plurality of items placed in each of the at least one facility. and facility time information regarding the time at which the facility will be displayed, transmits the facility location information and the facility time information to the mobile terminal device via a communication network, and stores an image or an image of the specific item as the characteristic information. odor information regarding the odor of the specific article, terminal location information regarding the position of the mobile terminal device at the time the image or the odor information was acquired, and terminal time information regarding the time when the image or the odor information was acquired. The mobile terminal device that has acquired the above selects a specific facility corresponding to the terminal location information from among the at least one facility included in the facility location information, and selects the specific facility corresponding to the terminal location information from among the at least one facility included in the facility location information, and Identified by selecting an article corresponding to the image or odor information and the terminal time information as the specific article from among a plurality of articles associated with the specific facility in the information, The mobile terminal device or the server device selects display data corresponding to the specific item from among a plurality of display data included in the display information. "Identified by"

The server device according to the sixteenth aspect is configured to provide, in the first aspect, “area location information regarding the location of each of a plurality of zones included in the at least one facility, and a plurality of zones located in each of the plurality of zones. and area time information regarding the time when each of the articles is used, and transmits the area position information and the area time information to the mobile terminal device via a communication network, and transmits the area position information and the area time information to the mobile terminal device as the characteristic information. an image of the article or odor information regarding the odor of the specific article, terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information was acquired, and the image or the odor information was acquired. The mobile terminal device that has acquired terminal time information regarding time allows the specific article to select a specific area corresponding to the terminal location information from among the plurality of areas included in the area location information. , selecting an article corresponding to the image or odor information and the terminal time information as the specific article from among a plurality of articles associated with the specific area in the area time information; The display data corresponding to the specific article specified by the mobile terminal device or the server device is the display data corresponding to the specific article from among the plurality of display data included in the display information. "specified by selecting data."

A server device according to a seventeenth aspect is a server device according to any one of the first aspect to the sixteenth aspect, in which “the at least one facility is an accommodation facility, a restaurant, a hot spring, a convenience store, a retail store, an office, an educational facility, etc. Cram schools, preparatory schools, study rooms, toilets, washrooms, conference rooms, live houses, concert halls, studios, karaoke rooms, broadcasting stations, newspaper companies, bookstores, libraries, government offices, parking lots, bicycle parking lots, stations, bus stops, stadiums, Roads, schools, research institutes, department stores, factories, fishing ponds , amusement parks, zoos, kindergartens, nursery schools, daycare centers, movie theaters, medical institutions, financial institutions, gymnasiums, pools, spas, saunas, playgrounds, gyms, camping ``selected from the group including places, pachinko parlors, hair salons, barber shops, beauty salons, tanning salons, massage salons, Internet cafes, pet hotels, rental shops, smoking areas, and combinations thereof.'' be.

The server device according to an eighteenth aspect provides, in any one of the first to seventeenth aspects, “the plurality of items are products sold at any one of the at least one facility; Goods used in any of the at least one facility by customers visiting the facility, goods or services provided at any of the at least one facility by an employee or user of the facility; "Items selected from the group consisting of articles used or provided in the provision of services, and combinations thereof."

A server device according to a nineteenth aspect provides, in any one of the first to eighteenth aspects, that "the display data corresponding to each of the plurality of articles includes a description explaining details of the article". It is something.

A server device according to a twentieth aspect is one in which “the communication network includes the Internet” in any one of the first to nineteenth aspects.

The experience-based department store system according to the twenty-first aspect includes "at least one facility built inside a specific site; and installed inside or outside the specific site where the at least one facility was built; Stores article information regarding a plurality of articles placed in each of one facility and display information regarding display data presented to a consumer for selling each of the plurality of articles; Receive characteristic information indicating the characteristics of a specific article placed in a certain facility acquired by a mobile terminal device that has moved inside a certain facility, from the mobile terminal device via a communication network, and A server device configured to transmit display data corresponding to the specific article to the mobile terminal device via a communication network based on characteristic information, the article information, and the display information. "It is equipped with the following."

The experience-based department store system according to the twenty-second aspect includes: “at least one facility built inside a specific site; and installed inside or outside the specific site where the at least one facility was built; Stores article information regarding a plurality of articles placed in each of one facility and display information regarding display data presented to a consumer for selling each of the plurality of articles, and stores the article information and the display. transmitting information to a mobile terminal device via a communication network, including characteristic information indicating characteristics of a specific article placed in a certain facility of the at least one facility, the article information, and the display information; and transmitting display data corresponding to the specific article specified by the mobile terminal device that has moved into the certain facility based on the above to the mobile terminal device via a communication network. and a configured server device.

The experience-based department store system according to the twenty-third aspect is the system according to the twenty-first aspect or the twenty-second aspect that is “located inside the specific site and capable of communicating with the server device via a communication network. further comprising a mobile terminal device.

An experience-based department store system according to a twenty-fourth aspect is one in which "the communication network includes the Internet" in any of the twenty-first to twenty-third aspects.

The experience-based department store system according to a twenty-fifth aspect is characterized in that in any one of the twenty-first to twenty-fourth aspects, "display data corresponding to each of the plurality of articles includes a description explaining details of the article." "including"

The experiential sales method according to the twenty-sixth aspect includes: "a server device installed inside or outside a specific site where at least one facility is built; a mobile terminal device located inside the specific site; The experience-based sales method carried out by storing display information relating to the display data to be presented; and the mobile terminal device moves into a facility of the at least one facility to display information about a particular facility located in the facility. a step of acquiring characteristic information indicating the characteristics of the article and transmitting the acquired characteristic information to the server device via a communication network; and transmitting display data corresponding to a specific article to the mobile terminal device via a communication network.''

The experiential sales method according to the twenty-seventh aspect includes: "a server device installed inside or outside a specific site where at least one facility is built; a mobile terminal device located inside the specific site; The experience-based sales method carried out by a step of storing display information regarding display data to be presented; a step of the server device transmitting the article information and the display information to the mobile terminal device via a communication network; and a step of the mobile terminal device a step of moving into a certain facility of the at least one facility and acquiring characteristic information indicating characteristics of a specific article placed in the certain facility; and specifying the specific item based on the item information and the display information, and the server device moves the display data corresponding to the specific item specified by the mobile terminal device. and "transmitting the information to the terminal device via the communication network."

An experiential sales method according to a twenty-eighth aspect is one in which "the communication network includes the Internet" in the twenty-sixth aspect or the twenty-seventh aspect.

The experiential sales method according to the twenty-ninth aspect is characterized in that in any one of the twenty-sixth aspect to the twenty-eighth aspect, "the display data corresponding to each of the plurality of articles includes a description explaining the details of the article." "including"

The computer program according to the thirtieth aspect is configured to provide a computer program that provides information on a plurality of articles placed in each of the at least one facility, which is configured to provide information on a computer installed inside or outside a specific site where at least one facility is built. , and storing display information regarding display data presented to a consumer for selling each of the plurality of items, and acquiring display information by a mobile terminal device that has moved into a facility of the at least one facility. receiving characteristic information indicating characteristics of a specific article placed in the certain facility from the mobile terminal device via a communication network, and combining the characteristic information, the article information, and the display information. based on the information, the display data corresponding to the specific article is transmitted to the mobile terminal device via a communication network.

The computer program according to the 31st aspect is a computer program that provides information on a plurality of articles placed in each of the at least one facility, which is configured to provide information on a computer installed inside or outside a specific site where at least one facility is built. , and stores display information regarding display data presented to the consumer for selling each of the plurality of articles, and transmits the article information and the display information to a mobile terminal device via a communication network. , the said person having moved into the certain facility based on the characteristic information indicating the characteristics of a specific article placed in a certain facility among the at least one facility, the article information, and the display information. The display data corresponding to the specific article specified by the mobile terminal device is transmitted to the mobile terminal device via a communication network.

A computer program according to a 32nd aspect is one in which "the communication network includes the Internet" in the 30th aspect or the 31st aspect.

A computer program according to a 33rd aspect is a computer program according to any of the 30th aspect to the 32nd aspect, wherein "the display data corresponding to each of the plurality of articles includes a description explaining details of the article." It is something.

A mobile terminal device according to a thirty-fourth aspect is provided with: “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; , a mobile terminal device used in combination with a server device configured to store display information regarding display data presented to a consumer for selling each of the plurality of products, the mobile terminal device being used in combination with a server device configured to moving inside a certain facility among the facilities, acquiring characteristic information indicating the characteristics of a specific article placed in the certain facility, transmitting it to the server device via a communication network, and transmitting the characteristic information to the server device via a communication network; and, based on the article information and the display information, display data corresponding to the specific article specified by the server device is received from the server device via a communication network. It is something that

A mobile terminal device according to a thirty-fifth aspect is provided with “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; , a mobile terminal device used in combination with a server device configured to store display information regarding display data presented to a consumer for selling each of the plurality of products, the mobile terminal device being used in combination with a server device configured to receiving the display information from the server device via a communication network, moving into a certain facility of the at least one facility, and displaying characteristics indicating characteristics of a specific article placed in the certain facility; information is acquired, the specific article is specified based on the characteristic information, the article information, and the display information, and display data corresponding to the identified specific article is transmitted from the server device to the communication network. is configured to be received via.

A mobile terminal device according to a thirty-sixth aspect is one in which "the communication network includes the Internet" in the thirty-fourth aspect or the thirty-fifth aspect.

A mobile terminal device according to a thirty-seventh aspect is characterized in that in any one of the thirty-fourth aspect to the thirty-sixth aspect, "the display data corresponding to each of the plurality of articles includes a description explaining details of the article. ” is a thing.

The computer program according to the thirty-eighth aspect includes: “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; A computer used in combination with a server device configured to store display information regarding display data to be presented to a consumer for selling each of the plurality of items is provided at one of the at least one facilities. move inside a facility, acquire feature information indicating the characteristics of a specific article placed in the facility, transmit it to the server device via a communication network, and collect the feature information and the article information. and the display information, the display data corresponding to the specific article specified by the server device is received from the server device via a communication network.”

The computer program according to the thirty-ninth aspect includes: “article information regarding a plurality of articles installed inside or outside a specific site where at least one facility is built, and placed in each of the at least one facility; A computer used in combination with a server device configured to store display information regarding display data to be presented to a consumer for selling each of the plurality of products is used to store the product information and the display information. receiving characteristic information from a server device via a communication network, moving into a certain facility among the at least one facility, and acquiring characteristic information indicating characteristics of a specific article placed in the certain facility; The specific article is specified based on the characteristic information, the article information, and the display information, and display data corresponding to the identified specific article is received from the server device via a communication network. , to make it function like this.

A computer program according to a fortieth aspect is one in which "the communication network includes the Internet" in the thirty-eighth aspect or the thirty-ninth aspect.

A computer program according to a forty-first aspect is a computer program according to any one of the thirty-eighth aspects to the fortieth aspect, wherein "the display data corresponding to each of the plurality of articles includes a description explaining details of the article." It is something.

1 Experience-based department store system 10, 10A, 10B Server device 20, 20A to 20F Facility 20B ₁ to 20B ₅ , 20C ₁ to 20C ₄ , 20D ₁ , 20D ₂ , 20E ₁ to 20E ₃ , 20F ₁ to 20F ₆ areas 30, 30A to 30F Mobile terminal device 40 Specific site 50 Communication network 100 Storage section 110 Communication section 120 Specification section 300 Feature information acquisition section 310 Communication section 320 Display section 330 Storage section 340 Specification section

Claims (9)

located inside or outside a particular site on which at least one facility is built;
storing article information regarding a plurality of articles placed in each of the at least one facility and display information regarding display data presented to a consumer for selling each of the plurality of articles;
Characteristic information indicating the characteristics of a specific article placed in the certain facility acquired by a mobile terminal device that has moved into a certain facility among the at least one facility is transmitted from the mobile terminal device through a communication network. received through,
identifying display data corresponding to the specific article based on the characteristic information, the article information, and the display information;
A server device configured to transmit the display data to the mobile terminal device via a communication network ,
further storing facility location information regarding the location of each of the at least one facility;
The characteristic information includes an image of the specific item or odor information regarding the odor of the specific item, and terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information is acquired. received from the device via the communication network,
The display data is
selecting a specific facility corresponding to the terminal location information from the at least one facility included in the facility location information;
An image that matches, approximates, or is related to the received image or odor information from among images or odor information stored in association with each of a plurality of articles associated with the specific facility in the article information. Or extract odor information,
selecting an article corresponding to the extracted image or the odor information as the specific article;
A server device characterized in that the server device is identified by selecting display data corresponding to the selected specific article from among a plurality of display data included in the display information. located inside or outside a particular site on which at least one facility is built;
storing article information regarding a plurality of articles placed in each of the at least one facility and display information regarding display data presented to a consumer for selling each of the plurality of articles;
Characteristic information indicating the characteristics of a specific article placed in the certain facility acquired by a mobile terminal device that has moved into a certain facility among the at least one facility is transmitted from the mobile terminal device through a communication network. received through,
identifying display data corresponding to the specific article based on the characteristic information, the article information, and the display information;
A server device configured to transmit the display data to the mobile terminal device via a communication network,
further storing area location information regarding the location of each of a plurality of areas included in the at least one facility;
The article information includes area article information regarding a plurality of articles placed in each of the plurality of zones included in the at least one facility,
The characteristic information includes an image of the specific item or odor information regarding the odor of the specific item, and terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information is acquired. received from the device via the communication network,
The display data is
selecting a specific area corresponding to the terminal location information from among the plurality of areas included in the area location information;
Matches, approximates, or is related to the received image or odor information from among the images or odor information stored in association with each of the plurality of articles associated with the specific area in the area article information. Extract image or odor information,
selecting an article corresponding to the extracted image or the odor information as the specific article;
A server device characterized in that the server device is identified by selecting display data corresponding to the selected specific article from among a plurality of display data included in the display information. 3. The server device according to claim 1 , wherein the display data corresponding to each of the plurality of articles includes a description explaining details of the article. The server device according to any one of claims 1 to 3 , wherein the communication network includes the Internet. at least one facility built within a particular site;
located inside or outside the specific site on which the at least one facility is built;
storing article information regarding a plurality of articles placed in each of the at least one facility and display information regarding display data presented to a consumer for selling each of the plurality of articles;
Characteristic information indicating the characteristics of a specific article placed in the certain facility acquired by a mobile terminal device that has moved into a certain facility among the at least one facility is transmitted from the mobile terminal device through a communication network. received through,
identifying display data corresponding to the specific article based on the characteristic information, the article information, and the display information;
A server device configured to transmit the display data to the mobile terminal device via a communication network,
further storing facility location information regarding the location of each of the at least one facility;
The characteristic information includes an image of the specific item or odor information regarding the odor of the specific item, and terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information is acquired. received from the device via the communication network,
The display data is
selecting a specific facility corresponding to the terminal location information from the at least one facility included in the facility location information;
An image that matches, approximates, or is related to the received image or odor information from among images or odor information stored in association with each of a plurality of articles associated with the specific facility in the article information. Or extract odor information,
selecting an article corresponding to the extracted image or the odor information as the specific article;
a server device identified by selecting display data corresponding to the selected specific item from among a plurality of display data included in the display information;
An experience-based department store system characterized by: at least one facility built within a particular site;
located inside or outside the specific site on which the at least one facility is built;
storing article information regarding a plurality of articles placed in each of the at least one facility and display information regarding display data presented to a consumer for selling each of the plurality of articles;
Characteristic information indicating the characteristics of a specific article placed in the certain facility acquired by a mobile terminal device that has moved into a certain facility among the at least one facility is transmitted from the mobile terminal device through a communication network. received through,
identifying display data corresponding to the specific article based on the characteristic information, the article information, and the display information;
A server device configured to transmit the display data to the mobile terminal device via a communication network,
further storing area location information regarding the location of each of a plurality of areas included in the at least one facility;
The article information includes area article information regarding a plurality of articles placed in each of the plurality of zones included in the at least one facility,
The characteristic information includes an image of the specific item or odor information regarding the odor of the specific item, and terminal position information regarding the position of the mobile terminal device at the time when the image or the odor information is acquired. received from the device via the communication network,
The display data is
selecting a specific area corresponding to the terminal location information from among the plurality of areas included in the area location information;
Matches, approximates, or is related to the received image or odor information from among the images or odor information stored in association with each of the plurality of articles associated with the specific area in the area article information. Extract image or odor information,
selecting an article corresponding to the extracted image or the odor information as the specific article;
a server device identified by selecting display data corresponding to the selected specific item from among a plurality of display data included in the display information;
An experience-based department store system characterized by: The experience-based department store system according to claim 5 or 6 , further comprising a mobile terminal device located inside the specific premises and capable of communicating with the server device via a communication network. The experience-based department store system according to any one of claims 5 to 7 , wherein the communication network includes the Internet. The experience-based department store system according to any one of claims 5 to 8 , wherein the display data corresponding to each of the plurality of items includes a description explaining details of the item.

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