JP7395133B2 - Information processing device, information processing method and program - Google Patents

Description

The present disclosure relates to an information processing device, an information processing method, and a program that distribute advertisement information to user terminals.

A beacon system includes a transmitter, a first server device, a second server device, and a mobile terminal, the transmitter transmits transmitter identification information that can identify the transmitter by short-range wireless communication. The first server device includes a transmitting means for transmitting to a mobile terminal, the first server device includes a first communication means for transmitting processing contents corresponding to transmitter identification information for each transmitter, and the second server device transmits processing contents to a mobile terminal. The mobile terminal includes a second communication means that transmits content information corresponding to the processing content for each time, and the mobile terminal includes a first reception means that receives transmitter identification information transmitted from the transmitter; a first transmitting means for transmitting the transmitter identification information received by the transmitter to the first server device; and receiving processing content corresponding to the transmitter identification information transmitted by the first transmitting means from the first server device; a second receiving means; a second transmitting means for transmitting the processing content received by the second receiving means to the second server device; and a processing content transmitted by the second transmitting means from the second server device. There is a device that is equipped with a third receiving means that receives content information corresponding to the above, and a display control means that causes a display unit to display the content information received by the third receiving means (for example, Patent Document 1 reference).

Japanese Patent Application Publication No. 2017-126284

In the technology shown in Patent Document 1, by installing a transmitter (beacon terminal) in a store, etc., advertisements, etc. are distributed to terminals such as smartphones owned by visitors to the store, and marketing to the store visitors is carried out. is intended to do. However, it is difficult to easily set what kind of advertisement etc. to be distributed to which store visitors, and there is a possibility that the desired marketing effect cannot be obtained.

The present disclosure has been made to solve such problems. The purpose is to provide an information processing device, an information processing method, and a program that can easily set up information distribution to visitors of facilities such as stores using beacons and can support marketing activities.

An information processing device according to the present disclosure is an information processing device that distributes information to user terminals within a communication range of a beacon terminal installed in a facility, and has a correspondence relationship between the information to be distributed and attribute information of the facility. a setting unit that configures settings, and a receiving unit that receives a user ID that identifies a user who uses the user terminal and a beacon ID that identifies the beacon terminal that communicated with the user terminal, transmitted from the user terminal. , a specifying unit that specifies information corresponding to attribute information of the facility in which the beacon terminal of the beacon ID received by the receiving unit is installed, based on the correspondence relationship set by the setting unit; and the specifying unit and a transmitter that transmits the information identified by the receiver to the user terminal of the user ID received by the receiver.

An information processing method according to the present disclosure is a method executed by a computer of an information processing device that distributes information to a user terminal within a communication range of a beacon terminal installed in a facility, and the method includes Setting a correspondence relationship with attribute information, a user ID sent from the user terminal that identifies the user who uses the user terminal, and a beacon ID that identifies the beacon terminal that communicated with the user terminal. and specifying information corresponding to attribute information of the facility where the beacon terminal of the received beacon ID is installed based on the set correspondence relationship, and receiving the specified information. and transmitting the user ID to the user terminal.

A program according to the present disclosure is a program to be executed on a computer of an information processing device that distributes information to a user terminal within a communication range of a beacon terminal installed in a facility, and includes information to be distributed and the facility. a user ID that identifies the user who uses the user terminal, and a beacon ID that identifies the beacon terminal that communicated with the user terminal, which is transmitted from the user terminal. and to receive
Based on the set correspondence relationship, specifying information corresponding to the attribute information of the facility where the beacon terminal of the received beacon ID is installed; and and transmitting the information to the user terminal are executed by the information processing device.

According to the information processing device, information processing method, and program according to the present disclosure, it is possible to easily set up information distribution to visitors of facilities such as stores using beacons, and it is possible to support marketing activities. .

1 is a diagram showing the overall configuration of an information distribution system according to Embodiment 1. FIG. 1 is a block diagram showing the configuration of a terminal included in the information distribution system according to Embodiment 1. FIG. 1 is a block diagram showing the configuration of a server included in the information distribution system according to Embodiment 1. FIG. FIG. 3 is a diagram showing an example of a distribution condition setting screen in a server included in the information distribution system according to the first embodiment. 3 is a flowchart illustrating an example of processing in the information distribution system according to the first embodiment. 3 is a flowchart illustrating an example of processing in the information distribution system according to the first embodiment.

DESCRIPTION OF THE PREFERRED EMBODIMENTS An information processing apparatus, an information distribution system, an information processing method, and a form for implementing a program according to the present disclosure will be described with reference to the accompanying drawings. In each figure, the same or corresponding parts are given the same reference numerals, and overlapping explanations will be simplified or omitted as appropriate. In the following description, for convenience, the positional relationship of each structure may be expressed based on the illustrated state. Note that the present disclosure is not limited to the following embodiments, and any combination of embodiments, modification of any component of each embodiment, or modification of each embodiment may be made without departing from the spirit of the present disclosure. Any component of the embodiment can be omitted.

Embodiment 1.
Embodiment 1 of the present disclosure will be described with reference to FIGS. 1 to 5. FIG. 1 is a diagram showing the overall configuration of an information distribution system. FIG. 2 is a block diagram showing the configuration of a terminal included in the information distribution system. FIG. 3 is a block diagram showing the configuration of a server included in the information distribution system. FIG. 4 is a diagram showing an example of a distribution condition setting screen on a server included in the information distribution system. 5 and 6 are flowcharts showing an example of processing in the information distribution system.

As shown in FIG. 1, an information distribution system 400 according to this embodiment includes an advertisement management server 100 and a terminal 200. In the information distribution system 400, an advertisement management server 100 and a terminal 200 are communicably connected via a network 300. In the configuration example described here, the advertisement management server 100 provides services such as distributing advertisement information to the terminal 200 owned by the user via the network 300. Note that the number of terminals 200 connected to network 300 is not limited to one, and may be two or more.

The network 300 plays the role of connecting one or more terminals 200 and one or more advertisement management servers 100. That is, the network 300 refers to a communication network that provides a connection path so that the terminal 200 can transmit and receive data after connecting to the advertisement management server 100. One or more portions of network 300 may or may not be a wired network or a wireless network.

The network 300 is, for example, an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), or a wireless LAN. : WLAN), Wide Area Network (WAN), Wireless WAN (WWAN), Metropolitan Area Network (MAN), part of the Internet, Public Switched Telephone Network Ephone Network： PSTN), mobile phone network, ISDN (Integrated Service Digital Networks), wireless LAN, LTE (Long Term Evolution), CDMA (Code Division Multiple Access), Blue Bluetooth (registered trademark) or satellite communication, etc. , or a combination of two or more of these. Network 300 may include one or more networks 300.

The terminal 200 may be any information processing terminal that can implement the functions of the embodiments of the present disclosure. Terminal 200 may be, for example, a smartphone, a mobile phone (feature phone), a computer (e.g., desktop PC, laptop PC, tablet PC, etc.), a media computer platform (e.g., cable, satellite set-top box, digital video recorder), handheld. These include computer devices (eg, PDAs (Personal Digital Assistants), e-mail clients, etc.), wearable terminals (glass-type devices, watch-type devices, etc.), or other types of computers, or communication platforms. Further, the terminal 200 may be expressed as an information processing terminal.

The advertisement management server 100 has a function of providing predetermined services to the terminal 200. Advertisement management server 100 may be any information processing device that can implement the functions of the embodiments of the present disclosure. Advertisement management server 100 may be, for example, a server device, a computer (e.g., a desktop PC, a laptop PC, a tablet PC, etc.), a media computer platform (e.g., a cable, satellite set-top box, a digital video recorder), a handheld computer device (e.g., , PDA, e-mail client, etc.) or other types of computers or communication platforms. Further, the advertisement management server 100 may be expressed as an information processing device. If there is no need to distinguish between the advertisement management server 100 and the terminal 200, the advertisement management server 100 and the terminal 200 may or may not each be expressed as an information processing device.

The information distribution system 400 further includes a beacon terminal 501 and a beacon server 502. For example, one or more beacon terminals 501 are installed at a predetermined location in a facility such as a store. Beacon server 502 has a function of managing beacon terminal 501. Each beacon terminal 501 can communicate with a beacon server 502. Beacon server 502 stores a beacon ID that can uniquely identify each beacon terminal 501. Note that there may be one beacon server 502, or a plurality of beacon servers may cooperate to realize the function.

The beacon terminal 501 is capable of wireless communication with the terminals 200 within a preset communication range based on the beacon terminal 501. The communicable range is, for example, a radius of several meters to several tens of meters around the beacon terminal 501. When the terminal 200 comes within the communicable range of the beacon terminal 501, communication between the terminal 200 and the beacon terminal 501 is started. When communication between the terminal 200 and the beacon terminal 501 is started, the beacon terminal 501 requests the beacon server 502 for its own beacon ID. The beacon server 502 transmits the beacon ID of the beacon terminal 501 requesting the beacon ID to the beacon terminal 501. Then, the beacon terminal 501 transmits its own beacon ID transmitted from the beacon server 502 to the terminal 200 within the communication range of the beacon terminal 501. Terminal 200 receives the beacon ID transmitted from beacon terminal 501.

Next, the configuration of the terminal 200 will be described with reference to FIG. 2. The terminal 200 includes a terminal control section 230, a terminal storage section 220, a terminal communication section 210, an input/output section 240, a display section 250, a microphone 260, a speaker 270, and a camera 280. The hardware components of the terminal 200 are interconnected via, for example, a bus. Note that the hardware configuration of the terminal 200 does not necessarily include all the components described here. For example, the terminal 200 may or may not be configured such that an individual component or multiple components such as the camera 280 can be removed.

The terminal communication unit 210 transmits and receives various data via the network 300. The communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The terminal communication unit 210 has a function of communicating with the advertisement management server 100 via the network 300. The terminal communication unit 210 also has a function of communicating with the beacon terminal 501.

The terminal communication section 210 includes a terminal transmitting section 211 and a terminal receiving section 212. The terminal transmitter 211 transmits various data to the advertisement management server 100 according to instructions from the terminal controller 230. Terminal receiving section 212 receives various data transmitted from advertisement management server 100 and transmits it to terminal controlling section 230 . Further, the terminal transmitter 211 transmits various data to the beacon terminal 501 according to instructions from the terminal controller 230. Terminal receiving section 212 receives various data transmitted from beacon terminal 501 and transmits it to terminal control section 230. Note that the terminal communication unit 210 may also be expressed as a terminal communication I/F (interface). In addition, when the terminal communication unit 210 is composed of a physically structured circuit, it may be expressed as a terminal communication circuit.

The input/output section 240 includes an input section and an output section. The input unit is a device for inputting various operations to the terminal 200. The output unit is a device that outputs the processing results processed by the terminal 200. The input/output section 240 may have an input section and an output section integrated, or may be separated into an input section and an output section, or may not.

The input unit is realized by any one of all types of devices, or a combination thereof, that can receive input from the user and transmit information related to the input to the terminal control unit 230. The input unit may include, for example, a touch panel, a touch display, hardware keys such as a keyboard, a pointing device such as a mouse, and the like.

The output unit is realized by any of all types of devices capable of outputting the processing results processed by the terminal control unit 230, or a combination thereof. The output unit may include, for example, a touch panel, a touch display, a speaker (audio output), a lens (for example, 3D (Three Dimensions) output or hologram output), a printer, and the like.

The display unit 250 is realized by any one of all types of devices capable of displaying data according to the display data written in the frame buffer, or a combination thereof. The display unit 250 is, for example, a touch panel, a touch display, a monitor (for example, a liquid crystal display, an OELD (Organic Electroluminescence Display), etc.), a head mounted display (HDM), a projection mapping, a hologram, an air display, etc. (which may or may not be the case) may include a device capable of displaying images, text information, etc. Note that these display units 250 may or may not be capable of displaying display data in 3D.

Note that when the input/output unit 240 has a touch panel, the input/output unit 240 and the display unit 250 may have substantially the same size and shape and may be disposed facing each other.

The terminal control unit 230 has a physically structured circuit for executing functions realized by codes or instructions included in a program, and is realized by, for example, a data processing device built into hardware. Ru. Therefore, the terminal control unit 230 may or may not be expressed as a control circuit.

The terminal control unit 230 includes, for example, a central processing unit (CPU), a microprocessor, a processor core, a multiprocessor, and an application-specific IC (ASIC). ific Integrated Circuit), FPGA (Field Programmable Gate Array), etc.

The terminal storage unit 220 has a function of storing various programs and various data necessary for the operation of the terminal 200. The terminal storage unit 220 includes various storage media such as, for example, a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a random access memory (RAM), and a read only memory (ROM). Further, the terminal storage unit 220 may or may not be expressed as a memory.

The terminal 200 stores a program in the terminal storage unit 220, and by executing this program, the terminal control unit 230 executes processing as each unit included in the terminal control unit 230. That is, the programs stored in the terminal storage section 220 cause the terminal 200 to implement each function executed by the terminal control section 230. In other words, the processor of the terminal 200 executes a program stored in the memory, and the hardware and software of the terminal 200 cooperate to realize the functions of each part of the terminal 200. Note that this program may or may not be expressed as a program module.

Microphone 260 is used for inputting audio data. Speaker 270 is used to output audio data. Camera 280 is used to acquire moving image data and/or still image data.

Next, the configuration of the advertisement management server 100 will be described with reference to FIG. 3. The advertisement management server 100 includes a server control section 130, a server storage section 120, and a server communication section 110. The hardware components of the advertisement management server 100 are interconnected via, for example, a bus.

The server control unit 130 has a physically structured circuit to execute functions realized by codes or instructions included in a program, and is realized by, for example, a data processing device built in hardware. Ru. The server control unit 130 is typically a central processing unit (CPU), and may or may not be a microprocessor, processor core, multiprocessor, ASIC, FPGA, or the like. In the present disclosure, the server control unit 130 is not limited to these.

The server storage unit 120 has a function of storing various programs and various data necessary for the operation of the advertisement management server 100. The server storage unit 120 is realized by various storage media such as HDD, SSD, and flash memory. However, in the present disclosure, the server storage unit 120 is not limited to these. Further, the server storage unit 120 may or may not be expressed as a memory.

The server communication unit 110 transmits and receives various data via the network 300. The communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The server communication unit 110 has a function of communicating with the terminal 200 via the network 300. The server communication section 110 includes a server transmission section 111 and a server reception section 112. The server transmitter 111 transmits various data to the terminal 200 according to instructions from the server controller 130. Additionally, the server communication unit 110 receives various data transmitted from the terminal 200 and transmits it to the server control unit 130. Further, the server communication unit 110 may be expressed as a server communication I/F (interface). Further, when the server communication unit 110 is composed of a physically structured circuit, it may be expressed as a server communication circuit.

Note that the advertisement management server 100 may include an input/output unit and a display as a hardware configuration. The input/output unit is realized by a device that inputs various operations to the advertisement management server 100. The input/output unit is realized by any one of all types of devices capable of receiving input from a user and transmitting information related to the input to the server control unit 130, or a combination thereof. The display is typically realized by a monitor (eg, a liquid crystal display, an OELD, etc.). In this case, for example, the hardware of the advertisement management server 100 may or may not have a display that can be removed.

The advertisement management server 100 stores a program in the server storage unit 120, and by executing this program, the server control unit 130 executes processing as each unit included in the server control unit 130. That is, the programs stored in the server storage unit 120 cause the advertisement management server 100 to implement each function executed by the server control unit 130. In other words, the functions of each part of the advertisement management server 100 are realized by the processor executing the program stored in the memory of the advertisement management server 100, and the hardware and software of the advertisement management server 100 working together. Ru. Note that this program may or may not be expressed as a program module.

Note that the terminal control unit 230 of the terminal 200 and/or the server control unit 130 of the advertisement management server 100 is not only a CPU having a control circuit, but also an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)). ), etc., or a dedicated circuit may or may not be used to realize each process. Further, these circuits may be realized by one or more integrated circuits, and the plurality of processes shown in the embodiments of the present disclosure may be realized by one integrated circuit, or even if not. good. Further, LSIs are sometimes called VLSIs, super LSIs, ultra LSIs, etc. depending on the degree of integration.

Further, the program (for example, a software program, a computer program, or a program module) according to an embodiment of the present disclosure may or may not be provided in a state stored in a computer-readable storage medium. . The storage medium is a "non-temporary tangible medium" that can store a program. Furthermore, the program may or may not be for realizing part of the functions of the embodiments of the present disclosure. Furthermore, it may or may not be a so-called difference file (difference program) that can realize the functions of the embodiments of the present disclosure in combination with a program already recorded on a storage medium.

The storage medium may include one or more semiconductor-based or other integrated circuits (ICs), such as field programmable gate arrays (FPGAs) or application specific integrated circuits (ASICs), hard disk drives, etc. (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), magneto-optical disk, magneto-optical drive, floppy diskette, floppy disk drive (FDD), magnetic tape, solid-state drive (SSD) , a RAM drive, a secure digital card, or a drive, any other suitable storage medium, or a suitable combination of two or more thereof. Storage media may be volatile, non-volatile, or a combination of volatile and non-volatile, where appropriate. Note that the storage medium is not limited to these examples, and may be any device or medium as long as it can store the program. Further, the storage medium may or may not be expressed as a memory.

Further, the program of the present disclosure may or may not be provided to the advertisement management server 100 and/or the terminal 200 via any transmission medium (communication network, broadcast waves, etc.) that can transmit the program. Good too. When the program is provided via a transmission medium, the advertisement management server 100 and/or the terminal 200 can perform the functions of the plurality of functional units shown in each embodiment by, for example, executing the program downloaded via the Internet or the like. It is possible to realize this.

Embodiments according to the present disclosure may also be implemented in the form of a data signal embedded in a carrier wave, where the program is embodied by electronic transmission. Further, at least a part of the processing in the advertisement management server 100 and/or the terminal 200 may or may not be realized by cloud computing configured by one or more computers. Further, at least a part of the processing in the terminal 200 may or may not be performed by the advertisement management server 100. In this case, at least some of the processing of each functional unit of the terminal control unit 230 of the terminal 200 may or may not be performed by the advertisement management server 100. Further, at least a part of the processing in the advertisement management server 100 may or may not be performed by the terminal 200. In this case, at least part of the processing of each functional unit of the server control unit 130 of the advertisement management server 100 may or may not be configured to be performed by the terminal 200.

Note that the program of the present disclosure may be implemented using, for example, a script language such as ActionScript or JavaScript (registered trademark), an object-oriented programming language such as Objective-C or Java (registered trademark), or a markup language such as HTML5. obtain.

In the information distribution system 400 according to this embodiment, as shown in FIG. 2, the terminal storage section 220 of the terminal 200 includes a user ID storage section 221. The user ID storage unit 221 stores a user ID. The user ID is a user identifier that can uniquely identify the user using the terminal 200.

In the information distribution system 400 according to this embodiment, the terminal 200 includes a beacon processing section 231 as a function realized by the terminal control section 230. The beacon processing unit 231 performs processing related to communication between the terminal 200 and the beacon terminal 501, processing for transmitting information from the terminal 200 to the advertisement management server 100 triggered by communication between the terminal 200 and the beacon terminal 501, and the like.

The beacon terminal 501 transmits a beacon signal within the above-mentioned communicable range, for example, every few seconds. When the terminal 200 comes within the communication range of the beacon terminal 501, the terminal receiving section 212 of the terminal 200 receives the beacon signal. The beacon processing section 231 of the terminal 200 causes the terminal transmission section 211 of the terminal 200 to transmit a response signal to the received beacon signal to the beacon terminal 501. Upon receiving the response signal transmitted from the terminal 200, the beacon terminal 501 transmits its own beacon ID to the terminal 200 as described above. Then, the terminal 200 receives the beacon ID transmitted from the beacon terminal 501.

When the terminal 200 receives the beacon ID, the beacon processing unit 231 of the terminal 200 causes the terminal transmission unit 211 of the terminal 200 to transmit the received beacon ID to the advertisement management server 100. At this time, the terminal 200 transmits not only the beacon ID but also at least the user ID to the advertisement management server 100. That is, the beacon processing unit 231 acquires the user ID stored in the user ID storage unit 221 of the terminal storage unit 220. Then, the beacon processing unit 231 causes the terminal transmission unit 211 to transmit the acquired user ID and the beacon ID to the advertisement management server 100.

Note that when transmitting the beacon ID from the terminal 200 to the advertisement management server 100, information other than the user ID may also be transmitted. For example, the terminal 200 transmits information regarding the time when the terminal 200 communicated with the beacon terminal 501 and the location of the terminal 200 at the time the terminal 200 communicated with the beacon terminal 501, along with the beacon ID and the user ID, to the advertisement management server 100. do. The position information of the terminal 200 can be obtained using, for example, a GPS (Global Positioning System) function installed in the terminal 200.

In the information distribution system 400 according to this embodiment, as shown in FIG. I'm here. The beacon information storage unit 121 stores information regarding the beacon terminal 501 of the beacon ID in association with each beacon ID.

The information regarding the beacon terminal 501 includes attribute information of the facility where the beacon terminal 501 is installed. The attribute information of the facility where the beacon terminal 501 is installed includes, for example, the type of facility where the beacon terminal 501 is installed, the type of business, business type, products handled, services and equipment handled, business days, business hours, and the business that manages the facility. Examples include information about the body. Types of facilities include stores, movie theaters, theaters, government offices, community centers, libraries, post offices, hospitals, and the like. The industry type of a facility is a classification of stores mainly based on the type of products and services they handle, such as textiles/clothing/personal goods retail, food and beverage retail, and machinery/equipment retail. Examples include retail industry, food service industry, life-related service industry, entertainment industry, finance industry, real estate industry, transportation industry, education and learning support industry, medical care and welfare, and public affairs. The business type of a facility is a classification of stores based on their business type when the facility is a store, and includes, for example, a convenience store, a supermarket, a drug store, a discount store, and a department store. The facilities of the facility include, for example, the presence or absence of a parking lot, the presence or absence of barrier-free facilities, the presence or absence of a manned/unmanned (self-service) cash register, and the like. The business entity that manages the facility is, for example, the name of the company that manages the facility. The attribute information of a facility may include information as to whether the facility is manned or unmanned.

Note that the beacon information storage unit 121 does not need to store all of this attribute information as information regarding the beacon terminal 501. That is, the beacon information storage unit 121 may store necessary attribute information as information regarding the beacon terminal 501 depending on the operational situation.

The user information storage unit 122 stores information regarding the user having the user ID in association with each user ID. The information regarding the user may include information such as the user's age group, gender, occupation, and place of residence. Distribution information storage unit 123 stores advertisement information to be distributed to terminal 200. Advertising information may also be referred to as advertising content.

Note that in the configuration example described here, the information distribution system 400 distributes advertisement information from the advertisement management server 100 to the terminal 200. However, the information transmitted from the server 100 to the terminal 200 in the information distribution system 400 is not limited to advertisement information. In the information distribution system 400 according to the present disclosure, in addition to advertisement information, for example, announcement information, promotion information, etc. may be distributed from the server 100 to the terminal 200. In this case, the distribution information storage unit 123 of the server storage unit 120 stores information to be distributed.

In the information distribution system 400 according to this embodiment, the advertisement management server 100 includes an ID management section 131, an advertisement distribution setting section 132, an advertisement distribution determination section 133, and an SSP section 134 as functions realized by the server control section 130. It is equipped with The ID management unit 131 performs processing for managing beacon IDs and user IDs. The advertisement distribution setting unit 132 performs processing for setting conditions for distributing advertisement information to the terminal 200. The advertisement distribution determination section 133 determines advertisement information to be distributed to the terminal 200 according to the conditions set by the advertisement distribution setting section 132. The SSP unit 134 performs processing to realize a so-called SSP (Supply Side Platform) function. The SSP unit 134 optimizes advertisement distribution based on the determination result by the advertisement distribution determination unit 133 so as to maximize advertisement revenue on the supply side, that is, on the media side responsible for advertisement distribution.

Advertisement management server 100 is an information processing device that distributes advertisement information to terminal 200, which is a user terminal. Advertisement management server 100 distributes advertisement information to terminals 200 within the communication range of beacon terminals 501 installed in facilities such as stores. As described above, the terminal 200 that has communicated with the beacon terminal 501 transmits the beacon ID, user ID, time information, and location information to the advertisement management server 100. The server reception unit 112 of the server communication unit 110 receives information (beacon ID, user ID, time information, and location information) transmitted from the terminal 200 that communicated with the beacon terminal 501. Here, the user ID received by the server reception unit 112 is information that identifies the user who uses the terminal 200. Furthermore, the beacon ID received by the server reception unit 112 is information that identifies the beacon terminal 501 that communicated with the terminal 200.

As described above, the advertisement distribution setting unit 132 performs processing for setting conditions for distributing advertisement information to the terminal 200. In this embodiment, the advertisement distribution setting unit 132 sets the conditions for distributing advertisement information to the terminal 200 and the correspondence relationship between the advertisement information to be distributed and the attribute information of the facility where the beacon terminal 501 is installed. It can be done with Further, as described above, the advertisement distribution determining section 133 determines advertisement information to be distributed to the terminal 200 according to the conditions set by the advertisement distribution setting section 132. Therefore, based on the correspondence relationship set by the advertisement distribution setting section 132, the advertisement distribution setting section 132 identifies information corresponding to the attribute information of the store where the beacon terminal 501 with which the terminal 200 communicated is installed. The identified information is then determined as the information to be distributed to the terminal 200. The SSP unit 134 acquires the specified advertisement information from the distribution information storage unit 123 based on the determination result by the advertisement distribution determination unit 133, and causes the server transmission unit 111 to transmit the acquired advertisement information to the terminal 200.

In this way, the advertisement distribution setting unit 132 sets the correspondence between the information to be distributed and the attribute information of the facility. Further, based on the correspondence relationship set by the advertisement distribution setting unit 132, the advertisement distribution determination unit 133 determines information corresponding to the attribute information of the facility where the beacon terminal 501 of the beacon ID received by the server reception unit 112 is installed. Identify. Then, the server transmitting unit 111 transmits the advertisement information specified by the advertisement distribution determining unit 133 to the user terminal of the user ID received by the server receiving unit 112.

The terminal receiving unit 212 of the terminal 200 receives advertisement information transmitted from the advertisement management server 100. As shown in FIG. 2, the terminal 200 further includes an advertisement display processing section 232 as a function realized by the terminal control section 230. The advertisement display processing unit 232 causes the display unit 250 of the terminal 200 to display a display based on the information received by the terminal reception unit 212. In this way, when the terminal 200 comes within the communication range of the beacon terminal 501, the advertisement information set corresponding to the beacon ID of the beacon terminal 501 is distributed from the advertisement management server 100 to the terminal 200. Is displayed.

Note that the timing for displaying advertisement information on the terminal 200 may be set to an arbitrary time. Examples of the timing at which advertisement information is displayed on the terminal 200 are as follows.
- Immediately after the terminal 200 enters the communication range of the beacon terminal 501 (that is, when the user who owns the terminal 200 comes to the store).
- After a predetermined period of time has elapsed since the terminal 200 entered the communication range of the beacon terminal 501 (for example, after 2 hours, etc.).
- A predetermined time (for example, 20:00, etc.). In this case, in order to avoid being displayed every 20:00 after visiting the store, it is preferable to be able to set the number of display times. For example, it may be displayed once at 8:00 pm on the first visit to the store, and then not displayed thereafter.
- When the location information of the terminal 220 becomes a predetermined location after the terminal 200 enters the communication range of the beacon terminal 501. Note that the location information of the terminal 220 can be obtained using, for example, a GPS function installed in the terminal 200.

Further, the timing at which the server transmission unit 111 transmits the advertisement information to the terminal 200 may be any time before the timing at which the advertisement information is displayed on the terminal 200. Alternatively, the advertisement information may be transmitted from the server transmission unit 111 to the terminal 200 at the timing when the advertisement information is displayed on the terminal 200, and the terminal 200 may display the advertisement information immediately after receiving the advertisement information.

In the information distribution system 400 according to this embodiment, as described above, the advertisement distribution setting unit 132 sets the conditions for distributing advertisement information to the terminal 200, the advertisement information to be distributed, and the facility where the beacon terminal 501 is installed. This can be done by setting a correspondence relationship with the attribute information. For example, by associating the advertisement information to be distributed with the type of facility or the industry of the store, the advertisement distribution setting unit 132 can send the corresponding terminal 200 that has communicated with the beacon terminal 501 installed in the specified type of facility or store of the specified industry. You can set it to deliver advertising information. Further, by associating the advertisement information to be distributed with the business type of the store, the advertisement distribution setting unit 132 sets the advertisement information to be distributed to the terminal 200 that has communicated with the beacon terminal 501 installed in the store of the specified business type. can.

Furthermore, the advertisement distribution setting unit 132 communicates with the beacon terminal 501 installed at the store of the designated product, service, or facility by associating the advertisement information to be distributed with the store's products, services, or facilities. The advertisement information can be set to be distributed to the terminal 200 that has received the advertisement information.

In the information distribution system according to this embodiment, the advertisement distribution setting unit 132 can set the conditions for distributing advertisement information to the terminal 200 by specifying the location information of the terminal 200 that has communicated with the beacon terminal 501. Good too. In this case, the advertisement distribution setting unit 132 can set the conditions for distributing advertisement information to the terminal 200 by setting the correspondence between the information to be distributed, the location information, and the attribute information of the facility. As described above, the information transmitted from the terminal 200 that communicated with the beacon terminal 501 to the advertisement management server 100 may include the location information of the terminal 200. In this case, the server reception unit 112 receives the location information of the terminal 200 transmitted from the terminal 200. Based on the correspondence relationship set by the advertisement distribution setting section 132, the advertisement distribution determination section 133 determines whether the beacon terminal 501 corresponds to the location information received by the server reception section 112 and has the beacon ID received by the server reception section 112. Identify advertising information corresponding to the attribute information of the facility where the is installed. Then, the server transmitting unit 111 transmits the advertisement information specified by the advertisement distribution determining unit 133 to the terminal 200 of the user ID received by the server receiving unit 112.

The location information in the advertisement distribution setting section 132 may be specified, for example, in units of administrative divisions such as cities, wards, towns, and villages, or by specifying ranges of latitude and longitude. Note that if the information transmitted from the terminal 200 to the advertisement management server 100 does not include the location information of the terminal 200, the installation location of the beacon terminal 501 that communicated with the terminal 200 may be regarded as the location of the terminal 200. The installation position of the beacon terminal 501 may be stored in the beacon information storage unit 121 in association with the beacon ID of the beacon terminal 501, for example.

The advertisement distribution setting unit 132 may be able to set conditions for distributing advertisement information to the terminal 200 by specifying user information. For example, the conditions for distributing advertising information to the terminal 200 may include the gender and age group of the user of the terminal 200. In this case, the advertisement distribution setting unit 132 can set the conditions for distributing advertisement information to the terminal 200 by setting the correspondence between the information to be distributed, the user information, and the attribute information of the facility. Based on the correspondence set by the advertisement distribution setting section 132, the advertisement distribution determination section 133 determines whether the beacon corresponding to the user ID received by the server reception section 112 corresponds to the user information and which the server reception section 112 has received. Advertising information corresponding to the attribute information of the facility where the beacon terminal 501 of ID is installed is specified. Then, the server transmitting unit 111 transmits the advertisement information specified by the advertisement distribution determining unit 133 to the terminal 200 of the user ID received by the server receiving unit 112.

In the information distribution system 400 according to this embodiment, the advertisement distribution setting unit 132 can collectively set the correspondence between attribute information of facilities operated by different business entities and advertisement information to be distributed. Good too. For example, when specifying the business type of a store and setting the conditions for distributing advertising information, the conditions for distributing advertisement information can be set all at once for beacon terminals 501 installed in stores of different business entities if the business type is the same. I can do it. By doing this, for example, it becomes possible to set the distribution of advertising information for convenience stores of different chains all at once. In particular, beacon terminals 501 are often installed and managed by each business entity such as a company that manages a store, so it is possible to effectively deliver advertisements to visitors of any store, including stores managed by multiple different business entities. You will be able to make settings.

The advertisement distribution setting unit 132 may provide a user interface for setting conditions for distributing advertisement information to the terminal 200. For example, the advertisement management server 100 is accessed from an advertiser's setting terminal (not shown), and the advertisement distribution setting section 132 causes a screen for setting distribution conditions to be displayed on the display of the setting terminal. Then, the advertiser can easily set advertisement distribution conditions by operating the screen using the input/output unit of the setting terminal. Further, the operator of the information distribution system 400 may be able to newly set advertisement distribution conditions or change existing settings. In this case, the advertisement distribution setting unit 132 displays a distribution condition setting screen on the display of the advertisement management server 110 or the display of a setting terminal (not shown). What is shown in FIG. 4 is an example of a setting screen for advertisement distribution conditions.

In the example screen shown in the figure, the advertiser can set conditions such as country, beacon target, beacon tag, location, and user gender as advertisement distribution targets. With beacon targeting, the advertiser can specify the type of store where the beacon terminal 501 is installed. When setting locations, advertisers can also specify areas to be excluded from advertising distribution.

With beacon tags, advertisers can narrow down advertisement distribution targets by specifying the characteristics of facilities where beacon terminals 501 are installed. In the information stored in the beacon information storage unit 121 of the server storage unit 120, the beacon ID is tagged with the characteristics of the facility where the beacon terminal 501 with the beacon ID is installed. Specifically, for example, products, services, equipment, affiliated organizations, etc. of the facility can be set as the beacon tag. For example, facilities that match characteristics arbitrarily input by the advertiser may be grouped and tagged using AI (artificial intelligence) or humans. Note that in the screen example shown in FIG. 4, "Tokyo" is selected as the beacon tag. "Tokyo" in the beacon tag does not refer to "Tokyo" as the administrative division set as the location mentioned above, but to the Tokyo metropolitan area as a commercial area that includes other prefectures in the Tokyo suburbs (but excludes remote islands). You can.

Note that the items that can be set on the advertisement distribution condition setting screen are not limited to those illustrated in FIG. 4 . In addition, for example, the advertiser may be able to set conditions regarding the type of facility, the industry of the store, the brand or chain name of the facility, the management entity, etc. on the advertisement distribution condition setting screen. Further, the advertiser may be able to set the distribution period of advertisement information on the advertisement distribution condition setting screen. Further, the advertiser may be able to specify attribute information to be targeted for advertisement distribution on the advertisement distribution condition setting screen, or may be allowed to specify attribute information to be excluded from advertisement distribution targets. In addition, for each of the facility attribute information that can be set as advertisement distribution conditions, whether to set it under the beacon target, under the beacon tag, or as a single item can be determined using the example shown in Figure 4. Not limited to.

If you want to be able to set the correspondence between the attribute information of facilities operated by different business entities and the advertisement information to be distributed all at once, display a button such as "Convenience store" on the advertisement distribution conditions setting screen and click it. Convenience stores operated by a plurality of different business entities may be specified at once by doing the same. By doing so, the advertiser can easily set advertisement distribution conditions for facilities operated by different business entities with a simple operation. Furthermore, it may be possible to exclude facilities operated by a specific business entity from the targets specified all at once.

Note that, as described above, the timing for displaying advertising information on the terminal 200 may be set at any time (for example, when visiting the store, after a predetermined time has elapsed after visiting the store, at a predetermined time, when at a predetermined location, etc.). good. In this case, an advertiser or the like may be able to set the timing for displaying advertisement information on the terminal 200 on the advertisement distribution condition setting screen. Furthermore, the timing for transmitting advertising information from the server transmission unit 111 to the terminal 200 can be set at any time before the timing at which the advertising information is displayed on the terminal 200 by the advertiser etc. on the advertising distribution condition setting screen. You may also do so.

The display content on the distribution condition setting screen may be changed for each advertiser. For example, a past history of condition setting contents for each advertiser may be stored in the server storage unit 120 or the like, so that attribute information of stores specified in the past can be easily selected. Specifically, for example, the following display modes may be considered.
・Display the content specified in the past with temporary input.
・Preferentially display options that have been specified in the past.
・Display information about the contents specified in the past in a separate area on the screen or in a pop-up window.

Furthermore, if attribute information that has not been specified in the past is specified, caution may be called for by changing the font color, background color, etc. of the item. Furthermore, it may have a function of recommending recommended attribute information or attribute information that is likely to be specified according to the advertiser. In this case, for example, the recommendation content may be determined based not only on the past history designated by the advertiser, but also on the designated track record, distribution track record, etc. of advertisers whose industries are similar to that of the advertiser. The following can be considered as a specific example of the display mode of the recommendation content.
・Display the recommended content as it is temporarily entered.
・Display the recommended content options preferentially.
・Display information about the recommended content in a separate area on the screen or in a pop-up window.

Next, an example of the operation of the information distribution system 400 according to this embodiment will be described with reference to the flowchart in FIG. 5. First, in step S1, when the terminal 200 enters the communicable range of the beacon terminal 501, communication is started between the terminal 200 and the beacon terminal 501, and the beacon terminal 501 detects that the terminal 200 has entered the communicable range. Detect what happened. In subsequent step S2, beacon terminal 501 requests beacon server 502 for its own beacon ID. In further subsequent step S3, the beacon server 502 transmits the beacon ID to the beacon terminal 501, and the beacon terminal 501 receives the beacon ID transmitted from the beacon server 502. Then, in step S4, beacon terminal 501 transmits its own beacon ID to terminal 200, and terminal 200 receives the beacon ID transmitted from beacon terminal 501. After step S4, the terminal 200 next performs the process of step S5.

In step S5, the beacon processing unit 231 of the terminal 200 stores the received beacon ID, the user ID stored in the user ID storage unit 221 of the terminal 200, and the time information when the terminal 200 communicated with the beacon terminal 501. , and the location information of the terminal 200 when the terminal 200 communicated with the beacon terminal 501 to the advertisement management server 100. Then, the server reception unit 112 of the advertisement management server 100 receives the information (beacon ID, user ID, time information, and location information) transmitted from the terminal 200. After step S5, the advertisement management server 100 next performs the process of step S6.

In step S6, the SSP unit 134 acquires the information (beacon ID, user ID, time information, and location information) received by the server receiving unit 112 in step S5, and provides this information to the advertisement distribution determination unit 133. . In the following step S7, the advertisement distribution determination unit 133 provides the ID management unit 131 with the beacon ID and user ID among the information provided by the SSP unit 134 in step S6. After step S7, the advertisement management server 100 next performs the process of step S8.

In step S8, the ID management unit 131 acquires store attribute information associated with the beacon ID provided by the advertisement distribution determination unit 133 in step S7 from the beacon information storage unit 121, and Provided to. Further, the ID management unit 131 acquires user information associated with the user ID provided from the advertisement distribution determination unit 133 in step S7 from the user information storage unit 122, and provides the user information to the advertisement distribution determination unit 133. After step S8, the advertisement management server 100 next performs the process of step S9.

In step S9, the advertisement distribution setting section 132 provides the advertisement distribution determining section 133 with the set advertisement information distribution conditions. Note that, prior to step S9, conditions for distributing advertisement information to the terminal 200 are set in the advertisement distribution determination unit 133. Setting of this condition may be performed at any time before step S9. After step S9, the advertisement management server 100 next performs the process of step S10.

In step S10, the advertisement distribution determination section 133 determines the advertisement distribution condition based on the user information and store attribute information provided from the ID management section 131 in step S8, and the advertisement distribution conditions provided from the advertisement distribution setting section 132 in step S9. Then, the advertisement information to be distributed to the terminal 200 is determined. Then, the advertisement distribution determining section 133 instructs the SSP section 134 to distribute advertisements based on the determination result. After step S10, the advertisement management server 100 next performs the process of step S11.

In step S11, the SSP unit 134 acquires advertisement information from the distribution information storage unit 123 in accordance with the advertisement distribution instruction from the advertisement distribution determination unit 133 in step S10. The acquired advertisement information is transmitted from the server transmission unit 111 to the terminal 200. Then, the terminal 200 receives the advertisement information transmitted from the advertisement management server 100 and displays it on the display unit 250.

As described above, prior to step S9 in FIG. 5, conditions for distributing advertisement information to the terminal 200 are set in the advertisement distribution determination unit 133. An example of this condition setting process will be described with reference to the flowchart of FIG. 6. First, in step S12, when an advertiser who wants to set advertisement information distribution conditions accesses the advertisement management server 100 using a setting terminal, etc., in the following step S13, the advertisement distribution setting unit 132 distributes advertisement information to the display of the setting terminal. Display the screen for setting conditions. In the subsequent step S14, the advertiser uses the input/output unit of the setting terminal to operate the distribution condition setting screen and designates attribute information of the facility corresponding to the information to be distributed. In subsequent step S15, the advertisement distribution setting unit 132 sets the distribution conditions of advertisement information by setting the correspondence between the information to be distributed and the attribute information of the facility according to the operation details in step S14.

In the information distribution system 400 configured as described above, the advertisement management server 100 includes a setting section (advertisement distribution setting section 132) that sets the correspondence between the information to be distributed and the attribute information of the facility, and this setting section. A specifying unit (advertisement distribution determining unit 133) that specifies information corresponding to the attribute information of the facility where the beacon terminal 501 of the beacon ID received by the server receiving unit 112 is installed based on the set correspondence relationship, and this specifying unit and a server transmitter 111 that transmits the information specified by the server receiver 112 to the terminal of the user ID received by the server receiver 112. Therefore, by specifying the attribute information of a facility, advertisers can select any facility that meets the conditions of the specified attribute information, even if the facility for which they wish to distribute advertisements is, for example, a facility managed by multiple different entities. Ads can be easily distributed to visitors. Therefore, it is possible to easily set up the distribution of information to visitors of the facility using beacons, and it is possible to support marketing activities.

In the configuration example described above, the ID management section 131, advertisement distribution setting section 132, advertisement distribution determination section 133, and SSP section 134 are provided in one advertisement management server 100. However, each of these units may be provided not in one advertisement management server 100 but in a distributed manner in a plurality of server devices. For example, each of the ID management section 131, advertisement distribution setting section 132, advertisement distribution determination section 133, and SSP section 134 may be configured as a separate server device.

Although the invention according to the present disclosure has been explained based on various drawings and examples, it should be noted that those skilled in the art can easily make various changes and modifications based on the present disclosure. Therefore, it should be noted that these variations and modifications are included within the scope of the invention according to the present disclosure. For example, the functions included in each part, each means, each step, etc. can be rearranged so as not to be logically contradictory, and it is possible to combine multiple means or steps into one, or to divide them. It is. Furthermore, the configurations shown in the embodiments described above may be combined as appropriate.

The information processing device, information processing method, and program according to the present disclosure may be used as an information processing device, information processing method, and program that distributes advertising information to user terminals within the communication range of beacon terminals installed in stores. I can do it.

100 Advertisement management server 110 Server communication section 111 Server transmission section 112 Server reception section 120 Server storage section 121 Beacon information storage section 122 User information storage section 123 Distribution information storage section 130 Server control section 131 ID management section 132 Advertisement distribution setting section 133 Advertisement Distribution determination section 134 SSP section 200 Terminal 210 Terminal communication section 211 Terminal transmission section 212 Terminal reception section 220 Terminal storage section 221 User ID storage section 230 Terminal control section 231 Beacon processing section 232 Advertisement display processing section 240 Input/output section 250 Display section 260 Microphone 270 Speaker 280 Camera 300 Network 400 Information distribution system 501 Beacon terminal 502 Beacon server

Claims (7)

An information processing device that distributes information to user terminals within the communication range of a beacon terminal installed in a facility,
a setting unit that sets a correspondence relationship between information to be distributed and attribute information of the facility;
a receiving unit that receives a user ID that specifies a user who uses the user terminal and a beacon ID that specifies the beacon terminal that communicated with the user terminal, transmitted from the user terminal;
a specifying unit that specifies information corresponding to attribute information of the facility in which the beacon terminal of the beacon ID received by the receiving unit is installed, based on the correspondence relationship set by the setting unit;
a transmitting unit that transmits the information identified by the identifying unit to the user terminal of the user ID received by the receiving unit ,
The setting unit sets a correspondence relationship between information to be distributed, location information, and attribute information of the facility,
The receiving unit further receives location information of the user terminal transmitted from the user terminal,
The identifying unit is configured to locate the beacon terminal that corresponds to the location information received by the receiving unit and has the beacon terminal having the beacon ID received by the receiving unit, based on the correspondence relationship set by the setting unit. Identify information corresponding to facility attribute information . The information processing device according to claim 1,
The attribute information includes information regarding the type of the facility where the beacon terminal is installed or the industry type of the store that is the facility. The information processing device according to claim 1,
The attribute information includes information regarding the business type of the store that is the facility where the beacon terminal is installed. The information processing device according to claim 1,
The attribute information includes at least one of products, services, and equipment handled by the store, which is the facility where the beacon terminal is installed. The information processing device according to any one of claims 1 to 4 ,
The setting unit can collectively set the correspondence between the attribute information of the facilities operated by different business entities and the information to be distributed. A method executed by a computer of an information processing device that distributes information to user terminals within a communication range of a beacon terminal installed in a facility, the method comprising:
setting a correspondence between information to be distributed, location information, and attribute information of the facility;
Receiving location information of the user terminal, a user ID that identifies a user using the user terminal, and a beacon ID that identifies the beacon terminal that communicated with the user terminal, transmitted from the user terminal;
Based on the set correspondence relationship, identifying information that corresponds to the received location information and corresponds to attribute information of the facility where the beacon terminal of the received beacon ID is installed;
and transmitting the identified information to the user terminal of the received user ID. A program to be executed on a computer of an information processing device that distributes information to user terminals within the communication range of a beacon terminal installed in a facility,
setting a correspondence between information to be distributed, location information, and attribute information of the facility;
Receiving location information of the user terminal, a user ID that identifies a user using the user terminal, and a beacon ID that identifies the beacon terminal that communicated with the user terminal, transmitted from the user terminal;
Based on the set correspondence relationship, identifying information that corresponds to the received location information and corresponds to attribute information of the facility where the beacon terminal of the received beacon ID is installed;
The information processing apparatus transmits the identified information to the user terminal of the received user ID.

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