JP7367914B2 - Information processing device, information processing device control method, information processing device program, server, server control method, and server program - Google Patents

Description

The present invention relates to an information processing apparatus, a method for controlling an information processing apparatus, a program for an information processing apparatus, a server, a method for controlling a server, and a program for a server.

In recent years, various games have been provided via networks. Such games include social games provided on social networking services (SNS).

In such games, techniques for preventing a decrease in the user's desire to continue playing the game are also being considered (for example, see Patent Document 1). The server device described in this document progresses the game while communicating with the terminal. When the first event occurs during the progress of the game, the parameter value of the game object is decreased, corresponding first display data is created, and the number of occurrences of the first event is counted. The winning probability of the occurrence of the second event is set based on the number of occurrences of the first event and the parameter values, and whether or not the second event occurs is determined based on a lottery according to the winning probability. Then, when it is determined that the second event occurs, the parameter value is decreased, corresponding second display data is created, and the first display data and second display data are transmitted to the terminal.

Further, a technique for enabling access to related sites related to objects in a game is also being considered (see, for example, Patent Document 2). The online game server described in this document displays objects in a selectable manner on a game display screen of an online game played on a player terminal. When this object is selected, game progress information necessary for the progress of this online game is included, and related site designation information for accessing the related site of the object is transmitted to the player terminal. The player terminal then accesses the related site and displays the object's advertisement site screen on the display screen of the display device.

In addition, in product and service promotion activities, cross-promotions may be conducted in which products and services of other companies are offered as rewards to good customers.

JP2013-128781 (Page 1, Figure 1) Japanese Patent Application Publication No. 2008-295775 (Page 1, Figure 1)

Although many applications are provided on the Internet, these applications may be managed individually and independently. For example, if each application is provided by a different provider, it is not possible to grasp the status of applications managed by other providers.

Furthermore, in cross-promotion, when sending customers to other applications, it is necessary to consider activation in the application that is sending the customers. That is, if only the application of the customer destination is activated, it is not possible to activate customer referral activities.

The present invention has been made in view of the above-mentioned problems, and its purpose is to efficiently guide users of a specific application to other applications.

An information processing device that solves the above problem is an information processing device that can be connected to one or more servers via a network, and when it is detected that a user has selected a first application, the information processing device is associated with the first application. outputs a display that transitions to a second application of the customer referral destination, outputs a registration screen for registering a group consisting of a plurality of group users including the user, and accepts information on the group on the registration screen. , transmitting the usage status in the second application to the server as the usage status for the group, and indicating that an incentive has been given to each of the group users on the screen of the first application based on the usage status. Display a notification screen.
A method for controlling an information processing apparatus that solves the above problem is a method for controlling an information processing apparatus connectable to one or more servers via a network, wherein the information processing apparatus selects a first application when a user selects a first application. If this is detected, outputting a display that transitions to a second application of the customer destination associated with the first application, outputting a registration screen for registering a group consisting of a plurality of group users including the user, The information on the group is accepted on the registration screen, the usage status in the second application is sent to the server as the usage status for the group, and based on the usage status, the information on the first application is displayed on the first application screen. Display a screen that notifies each group user that an incentive has been given.
A program for an information processing device that solves the above problem is a program for an information processing device that can be connected to one or more servers via a network, and that informs the information processing device that a user has selected a first application. If detected, a process of outputting a display that transitions to a second application of the customer destination associated with the first application, and a process of outputting a registration screen for registering a group consisting of a plurality of group users including the user. and, on the registration screen, a process of accepting information of the group, a process of transmitting the usage status of the second application to the server as the usage status of the group, and a process of transmitting the usage status of the first application based on the usage status of the second application to the server. A process of displaying a screen notifying that each of the group users has been given an incentive on a screen of the application is executed.
A server that solves the above problem is a server that stores a first application and a second application in association with each other, and when it is detected that the user has selected the first application on the user terminal, the server stores the first application and the second application in association with each other. causing the user terminal to output a display transitioning to a second application of the customer referral destination, causing the user terminal to output a registration screen for registering a group consisting of a plurality of group users including the user, and displaying the registration screen on the user terminal. When the group information inputted in the second application is received from the user terminal and the usage status of the second application is received from the user terminal of the group user, the usage status of the group is recorded as the usage status of the group, and the usage status of the group is Based on the situation, a screen notifying that the incentive has been provided is outputted to the user terminal of the group user on the screen of the first application.
A server control method that solves the above problem is a server control method that stores a first application and a second application in association with each other, wherein the server detects that a user has selected the first application on a user terminal. In this case, the user terminal outputs a display that transitions to a second application of the customer referral destination associated with the first application, and displays a registration screen for registering a group consisting of a plurality of group users including the user. If the group information input on the registration screen is output to a user terminal and the group information input on the registration screen is received from the user terminal, and the usage status of the second application is received from the user terminal of the group user, the usage for the group Based on the usage status of the group, a screen notifying that the incentive has been provided is outputted to the user terminal of the group user on the screen of the first application.
A server program that solves the above problem is a server program that stores a first application and a second application in association with each other, and when the server detects that a user has selected the first application on a user terminal. , a process of outputting to the user terminal a display for transitioning to a second application of a customer referral destination associated with the first application, and a registration screen for registering a group consisting of a plurality of group users including the user. a process of outputting to a user terminal, a process of receiving from the user terminal the group information input on the registration screen, and a process of receiving the usage status of the second application from the user terminal of the group user, A process of recording usage status for the group, and outputting to the user terminal of the group user a screen notifying that the incentive has been given on the screen of the first application based on the usage status of the group. Process and execute.

An information processing device that solves the above problem is an information processing device that can be connected to one or more servers via a network, and when it detects that a user has selected a first application, A display for transitioning to a second application of the customer referral destination associated with the first application is output on the screen of the first application, and when transitioning to the second application, the user's incentive is displayed on the screen of the first application. The incentive includes the number of users of the first application that is a customer referral source who do not use the second application that is a customer referral destination, and the number of users of the second application that is a customer referral destination. The incentive is adjusted based on the number of users who do not use the first application among the users of the application.
A method for controlling an information processing apparatus that solves the above problem is a method for controlling an information processing apparatus connectable to one or more servers via a network, wherein the information processing apparatus selects a first application when a user selects a first application. If this is detected, a display to transition to a second application of the customer referral destination associated with the first application that is the customer referral source is output on the screen of the first application, and if the transition to the second application is made, , outputs a display on the screen of the first application notifying that the user has obtained an incentive; The incentive is adjusted based on the number of people who do not use the application and the number of people who do not use the first application among the users of the second application.
A program for an information processing device that solves the above problem is a program for an information processing device that can be connected to one or more servers via a network, and that informs the information processing device that a user has selected a first application. If detected, a process of outputting a display that transitions to a second application of the customer referral destination associated with the first application that is the customer referral source on the screen of the first application, and when the transition to the second application is detected. , outputting a display on the screen of the first application notifying that the user has obtained an incentive, The incentive is adjusted based on the number of people who do not use the second application and the number of people who do not use the first application among the users of the second application.
A server that solves the above problem is a server that stores a first application and a second application in association with each other, and stores the number of users who do not use the second application among the users of the first application, and the number of users who do not use the second application. The incentive of the customer sending application is adjusted based on the number of users who do not use the first application among the users of the second application, and the selection of the first application is detected on the user terminal used by the user. In this case, the first application screen including a display for transitioning to the second application of the customer referral destination associated with the first application that is the customer referral source is output to the user terminal, and the user terminal When the transition is made to the second application, a display notifying that the user has obtained an incentive is output on the screen of the first application.
In a server control method that solves the above problem, the server controls the number of users who do not use the second application among the users who use the first application, and the number of people who do not use the second application among the users who use the second application. The incentive of the application that is the customer referral source is adjusted based on the number of people who are not using the first application, and when it is detected that the first application is selected on the user terminal used by the user, the incentive of the application that is the customer referral source is adjusted. If a screen of the first application including a display for transitioning to a second application of a customer referral destination associated with one application is output to the user terminal, and the user terminal transitions to the second application, A display notifying that the user has obtained an incentive is output on the screen of one application.
A server program that solves the above problem is a server program that stores a first application and a second application in association with each other, and the server program stores a first application and a second application in association with each other. a process of adjusting the incentive of the customer-referring application based on the number of people who do not use the first application among users of the second application, and the number of people who do not use the first application among the users of the second application; When it is detected that the first application has been selected, the screen of the first application including a display that transitions to the second application of the customer referral destination associated with the first application that is the customer referral source is displayed on the user terminal. and, when the user terminal transitions to the second application, a process of outputting a display notifying that the user has obtained an incentive on the screen of the first application.

According to the present invention, users of a specific application can be efficiently guided to other applications.

A system schematic diagram of this embodiment. FIG. 2 is an explanatory diagram of the processing procedure of this embodiment. FIG. 2 is an explanatory diagram of the processing procedure of this embodiment. FIG. 2 is an explanatory diagram of an example of a screen according to the present embodiment, in which (a) is a campaign display on the customer referral source application screen, (b) is a game on the customer referral destination application screen, and (c) is mission achievement on the customer referral destination application screen. , (d) is an explanatory diagram of mission confirmation on the customer referral source application screen, and (e) is an explanatory diagram of incentive acquisition on the customer referral source application screen. FIG. 2 is an explanatory diagram of the processing procedure of this embodiment. FIG. 7 is an explanatory diagram of the processing procedure of another embodiment, in which (a) is a group registration process and (b) is an explanatory diagram of a mission achievement management process. FIG. 7 is an explanatory diagram of a processing procedure according to another embodiment.

An embodiment of the application management method will be described below with reference to FIGS. 1 to 5. This embodiment assumes a case where cross-promotion is performed for users who use multiple applications (eg, games).

As shown in FIG. 1, this embodiment uses a user terminal 10, a management server 20, and a plurality of game servers 30 that are connected via a network such as the Internet.
The user terminal 10 is a computer terminal (information processing terminal such as a smartphone) of a registered user. This user terminal 10 is used when participating in a game provided by the game server 30. It is also used when managing a local calendar on the user terminal 10 or participating in various SNS (social network services). In this embodiment, it is assumed that the user terminal 10 uses applications A and B for games.

The management server 20 is a computer system that manages users who use multiple applications for the user terminal 10. Specifically, the management server 20 functions as a base system (platform) that coordinates users and manages game services provided by various game servers 30. The management server 20 includes a control section 21 consisting of a CPU, RAM, ROM, etc., a user information storage section 22, a campaign information storage section 23, a participation status information storage section 24, and an achievement status information storage section 25.

The control unit 21 functions as a user management unit 211, a campaign management unit 212, a redirector 213, and a mission management unit 214 by executing a management program.
The user management unit 211 executes processing for managing users who use various applications.

The campaign management unit 212 executes processing for managing campaigns for cross promotion.
The redirector 213 executes a process of reconnecting (redirecting) the user terminal 10 connected to the game server 30 that provides the application of the customer referral destination to the game server 30 that provides the application of the customer referral destination.

The mission management unit 214 executes processing for managing mission achievement status in the game.
The user information storage unit 22 records user management information for authenticating the user and managing the game the user is using. This user management information is recorded when the user is registered on the platform, and updated when the user is registered to use the game. The user management information records data regarding the user ID, login password, and games used.

In the user ID data area, data related to an identifier for identifying each user is recorded.
In the login password data area, data for authenticating the user when the user logs into the management server 20 is recorded.

In the used game data area, data related to an identifier (game ID) for specifying the game used by this user is recorded.
Campaign information storage unit 23 records campaign management information for managing campaigns for cross promotion and mission management information regarding achievement conditions according to missions. Campaign management information and mission management information are registered when carrying out cross promotion.

This campaign management information records data regarding the campaign ID, customer referral source, customer referral destination, mission, incentive, and campaign period.
The campaign ID data area records data regarding an identifier for identifying each campaign for cross promotion. Here, a campaign is assumed in which a predetermined customer referral source (for example, application A) sends customers to a predetermined customer referral destination (for example, application B).

In the customer referral source data area, data related to an identifier (game ID) for identifying an application that is a customer referral source in this campaign is recorded.
In the customer referral destination data area, data related to an identifier (game ID) for specifying an application to be a customer referral destination in this campaign is recorded.

In the mission data area, data related to an identifier (mission ID) for specifying a mission that the user should accomplish in order to obtain an incentive is recorded.

In the incentive data area, data regarding benefits (incentives) provided to users who have achieved a mission is recorded.
The campaign period data area records data regarding the implementation period of this campaign.

The mission management information records data regarding the mission ID, mission details, and achievement conditions.
The mission ID data area records data regarding an identifier for identifying each mission.

The mission content data area records data regarding the content of this mission. In this embodiment, the missions include "installation", "login for a predetermined period (for example, two days)", "invite a friend", "clear a predetermined stage", etc.

The achievement condition data area records data regarding conditions for achieving the mission. Examples of the achievement conditions include "can be achieved only once", "can be achieved up to a limited number of times within a predetermined period (for example, one day)", "can be achieved without any limit", etc.

The participation status information storage unit 24 records participation status management information for managing the participation status of each user in the campaign. This participation status management information is recorded when the user wishes to participate in the campaign. This participation status information records data regarding the user ID and campaign ID.

In the user ID data area, data related to an identifier for identifying a user who wishes to participate in the campaign is recorded.
In the campaign ID data area, data related to an identifier for specifying a campaign in which this user wishes to participate is recorded.

The achievement status information storage unit 25 records achievement status management information for managing the mission accomplishment status of each user. This achievement status management information is registered when the progress status of a mission is acquired from the game server 30 that manages each application. This achievement status management information records data regarding the user ID, campaign ID, and mission ID.

In the user ID data area, data related to an identifier for identifying users participating in the campaign is recorded.
In the campaign ID data area, data related to an identifier for specifying the campaign in which this user is participating is recorded.

In the mission ID data area, data related to an identifier for specifying the mission achieved by this user in this campaign is recorded.
The game server 30 is a server computer that provides various applications (here, games) on the Internet. In this embodiment, the game server 30 is managed by separate and independent application providers, and each provides an application (game) to the user terminal 10. Furthermore, we plan and manage cross-promotions for multiple games that promote the use of other games.

This game server 30 includes a promotion information storage unit 32 for managing cross promotions for users.
This promotion information storage unit 32 records promotion management information regarding missions and incentives provided in cross promotion. This promotion management information is registered when the application provider decides to implement cross promotion. The promotion management information records data regarding the campaign ID, mission ID, mission details, achievement conditions, and incentives.

In the campaign ID data area, data regarding an identifier for specifying a campaign related to this game server 30 is recorded.
In the mission ID data area, data related to an identifier for specifying a mission that the user should accomplish in order to obtain an incentive at the customer destination is recorded.

The mission content data area records data regarding the content of this mission.
The achievement condition data area records data regarding the conditions for achieving the mission at the customer destination.

In the incentive data area, data regarding benefits (incentives) provided to users who have completed missions at the customer referral source is recorded.
Each process in the application management method will be explained below using FIGS. 2 to 5.

(Application management processing)
Next, application management processing will be explained using FIG. 2.
Here, first, the user terminal 10 executes a login process (step S1-1). Specifically, when playing a game, the user terminal 10 is used to access the management server 20. In this case, the user management unit 211 of the control unit 21 of the management server 20 outputs a login screen to the display of the user terminal 10. The user then enters the user ID and login password on this login screen.

Next, the control unit 21 of the management server 20 executes user authentication processing (step S1-2). Specifically, the user management unit 211 of the control unit 21 obtains the user ID and login password input on the login screen of the user terminal 10. Then, if the user ID and login password acquired from the user terminal 10 are registered in the user information storage unit 22, the user management unit 211 completes the login authentication. Then, upon completion of login authentication, the user ID of the login user is specified.

Next, the user terminal 10 executes an application selection process (step S1-3). Specifically, the user terminal 10 outputs a selection screen displaying a list of games used by the logged-in user on the display. Here, it is assumed that application A is selected as the game. In this case, the user terminal 10 transmits the selected application selection information to the management server 20. This application selection information includes data regarding the game ID.

Next, the control unit 21 of the management server 20 executes a determination process as to whether or not the person is eligible to participate in the campaign (step S1-4). Specifically, the campaign management unit 212 of the control unit 21 uses the campaign information storage unit 23 to check whether there is campaign management information in which the game ID of the application selection information is recorded in the customer referral source data area. do. Here, campaign management information in which the current date and time are included in the campaign period is used. This determines whether the selected game is the target of the customer referral source for the campaign. If there is campaign management information in which the game ID is recorded in the customer referral source data area, it is determined that the game is a target of the customer referral source.

If it is determined that the selected game is the target of the customer referral source application, the campaign management unit 212 specifies the game ID recorded in the customer referral destination data area of this campaign management information. Next, the campaign management unit 212 checks whether the game ID of the destination application is registered as a used game in the user management information of the logged-in user in the user information storage unit 22. This determines whether the logged-in user is using the destination application.

In the user management information, if the game ID of the destination application is registered as a game to be used and the user is using the destination application, it is determined that the user is not eligible to participate in the campaign. On the other hand, if the user is not registered as a game to be used and does not use the destination application, it is determined that the customer is eligible to participate in the campaign.

If it is determined that the user is not eligible to participate in the campaign ("NO" in step S1-4), the control unit 21 of the management server 20 executes a login notification process (step S1-5). Specifically, the user management unit 211 of the control unit 21 notifies the game server 30 of application A of the login.

In this case, the game server 30 of application A executes a game screen providing process (step S1-6). Specifically, the game server 30 of application A transmits a game screen to the display of the user terminal 10.

Then, the user terminal 10 executes a game screen display process (step S1-7). Specifically, the user terminal 10 outputs the game screen of application A to the display. When the user plays a game using the game screen, the game server 30 of application A performs game progress management processing for the logged-in user (step S1-8).

On the other hand, if it is determined that the person is eligible to participate in the campaign ("YES" in step S1-4), the control unit 21 of the management server 20 executes a campaign notification process (step S1-9). Specifically, the campaign management unit 212 of the control unit 21 transmits a campaign target notification to the game server 30 of the application A. This campaign target notification includes data regarding the campaign ID recorded in the campaign management information of the campaign information storage unit 23.

In this case, the game server 30 of application A executes campaign banner generation processing (step S1-10). Specifically, the game server 30 of the application A extracts promotion management information in which the campaign ID included in the campaign target notification is recorded from the promotion information storage unit 32. Then, the game server 30 generates a campaign banner including the information recorded in the promotion management information. This campaign banner includes a link to the management server 20 and data regarding the campaign ID.

Next, the user terminal 10 executes a game screen display process with a banner (step S1-11). Specifically, the game server 30 of application A transmits a game screen including a campaign banner to the user terminal 10. Then, the user terminal 10 outputs a game screen including a campaign banner to the display.

In this case, as shown in FIG. 4(a), a customer referral source application screen 500 is output on the display of the user terminal 10. This customer referral source application screen 500 includes a campaign summary display 501, a mission explanation display 502, and a campaign banner 503 as an advertising link. The campaign summary display 501 includes an explanation of the gist of the campaign. The mission explanation display 502 includes the method for accomplishing the mission and the conditions for accomplishing the mission. This campaign banner 503 includes a link to the management server 20 and data regarding the campaign ID.

Here, when the user plays a game using the game screen, the game server 30 of application A performs game progress management processing for the logged-in user (step S1-8).

On the other hand, when using a campaign, a campaign banner displayed on the display of the user terminal 10 is selected. In this case, the user terminal 10 executes banner selection processing (step S1-12). Specifically, the user terminal 10 transmits a campaign selection notification to the management server 20. This campaign selection notification includes data regarding the campaign ID.

Next, the control unit 21 of the management server 20 executes a process of transmitting customer referral information (step S1-13). Specifically, the redirector 213 of the control unit 21 includes a redirect URL for accessing application B to the user terminal 10.

Further, the control unit 21 of the management server 20 executes a campaign participation registration process (step S1-14). Specifically, the campaign management section 212 of the control section 21 generates participation status management information that associates the user ID of the logged-in user with the campaign ID, and records it in the participation status information storage section 24 . Note that if participation status management information in which the user ID and campaign ID are associated is already recorded in the participation status information storage unit 24, this process is skipped.

Next, the user terminal 10 executes redirect processing (step S1-15). Specifically, the user terminal 10 uses the redirect URL acquired from the management server 20 to access the game server 30 of application B, which is the customer destination.

In this case, as shown in FIG. 4(b), a customer referral destination application screen 510 is output on the display of the user terminal 10. This customer referral destination application screen 510 includes a game screen 511 of application B, which is the customer referral destination.

Next, with reference to FIG. 3, a case will be described in which a game of application B, which is a customer sending destination, is played.
Here, the user terminal 10 executes a game usage process (step S2-1). Specifically, the user terminal 10 plays the game using the game screen of application B output on the display.

In this case, the game server 30 of application B executes game progress management processing (step S2-2). Specifically, the game server 30 of application B manages the progress of the game on the user terminal 10.

Next, the game server 30 of application B executes a determination process as to whether the mission has been accomplished (step S2-3). Specifically, the game server 30 of application B compares the mission and achievement conditions recorded in the promotion information storage unit 32 with the user's game progress. If the mission is satisfied under the achievement conditions, it is determined that the mission has been accomplished.

If it is determined that the game progress has not reached the mission completion (“NO” in step S2-3), the game server 30 of application B continues the game progress management process (step S2-3). 2).

On the other hand, if the game progress reaches the mission accomplishment and it is determined that the mission is accomplished ("YES" in step S2-3), the game server 30 of application B executes the mission accomplishment notification process (step S2-4). ). Specifically, the game server 30 transmits a mission accomplishment notification to the management server 20. This mission accomplishment notification includes data regarding the campaign ID, mission ID, and user ID.

Next, the control unit 21 of the management server 20 executes mission achievement management processing (step S2-5). Specifically, the mission management unit 214 of the control unit 21 records the mission accomplishment status in the accomplishment status information storage unit 25 based on the mission accomplishment notification acquired from the game server 30. This process will be described later using FIG. 5. The mission management unit 214 then returns the mission achievement processing result to the game server 30.

Next, the game server 30 of application B executes a mission accomplishment notification process (step S2-6). Specifically, the game server 30 of application B transfers the mission accomplishment processing result from the management server 20 to the user terminal 10 of the logged-in user.

Next, the user terminal 10 executes a mission achievement result output process (step S2-7). Specifically, the user terminal 10 outputs the mission achievement result on the display. In this case, as shown in FIG. 4(c), a mission accomplishment display 521 is output on the customer referral application screen 520.

Thereafter, while logged in to the management server 20, the user terminal 10 executes a selection process for application A, which is the customer referral source (step S3-1). Specifically, the user terminal 10 accesses the game server 30 of application A.

In this case, the game server 30 of application A executes a process of displaying a mission achievement confirmation link (step S3-2). Specifically, the game server 30 of application A transmits a game screen including a mission achievement confirmation link to the user terminal 10. This mission achievement confirmation link includes data regarding the campaign ID related to application A. In this case, as shown in FIG. 4(d), a mission achievement confirmation link 531 is output to the customer referral source application screen 530 on the display of the user terminal 10.

Next, the user terminal 10 executes a mission achievement confirmation link selection process (step S3-3). Specifically, when checking the mission accomplishment status, select the mission accomplishment confirmation link. In this case, the user terminal 10 transmits a mission achievement confirmation request to the management server 20.

Next, the game server 30 of application A executes mission achievement confirmation processing (step S3-4). Specifically, the game server 30 of application A transmits a mission achievement status request to the management server 20. This mission achievement status request includes data regarding the campaign ID recorded in the promotion information storage unit 32 and the user ID of the logged-in user.

Next, the control unit 21 of the management server 20 executes a process of providing achievement status information (step S3-5). Specifically, the mission management unit 214 of the control unit 21 extracts achievement status management information associated with the campaign ID and user ID included in the mission achievement status request from the achievement status information storage unit 25. Next, the mission management unit 214 uses the extracted achievement status management information to identify the accomplished mission ID. Then, the mission management unit 214 transmits the mission achievement status including the specified mission ID to the game server 30 of application A.

Next, the game server 30 of application A executes an incentive granting process according to the achievement status (step S3-6). Specifically, the game server 30 of the application A uses the promotion information storage unit 32 to specify an incentive according to the mission ID included in the mission achievement status. Then, the game server 30 provides an incentive to the logged-in user when the achievement condition of the promotion management information is satisfied. Furthermore, the game server 30 transmits the incentive provision results to the user terminal 10.

Next, the user terminal 10 executes result output processing (step S3-7). Specifically, the user terminal 10 outputs the incentive provision result to the display. In this case, as shown in FIG. 4E, an incentive acquisition display 541 is output on the customer referral source application screen 540 on the display of the user terminal 10. Here, the incentive acquisition display 541 outputs a message indicating that an item as an incentive has been acquired.

(Mission achievement management processing)
Next, mission achievement management processing will be explained using FIG. 5.
First, the control unit 21 of the management server 20 executes mission achievement information acquisition processing (step S4-1). Specifically, the mission management unit 214 of the control unit 21 obtains a mission accomplishment notification from the game server 30 (here, the game server 30 of application B).

Next, the control unit 21 of the management server 20 executes the process of specifying the achieved user (step S4-2). Specifically, the mission management unit 214 of the control unit 21 identifies the accomplished user based on the user ID included in the mission accomplishment notification.

Next, the control unit 21 of the management server 20 executes a determination process as to whether or not the item is eligible for cross promotion (step S4-3). Specifically, the mission management unit 214 of the control unit 21 determines whether participation status management information in which the user ID of the mission achievement notification and the game ID of the destination of the customer are recorded is registered in the participation status information storage unit 24. Check. If participation status management information is registered in the participation status information storage unit 24, it is determined that the item is eligible for cross promotion.

If it is determined that the participation status management information in which the user ID of the mission completion notification and the game ID of the customer being sent are not registered and is not eligible for cross promotion (if "NO" in step S4-3), the mission Finish the achievement management process.

On the other hand, if the participation status management information in which the user ID of the mission completion notification and the game ID of the destination of the customer are recorded is registered, and it is determined that the target is cross-promotion ("YES" in step S4-3), the management The control unit 21 of the server 20 executes a mission achievement status recording process (step S4-4). Specifically, the mission management unit 214 of the control unit 21 generates achievement status management information including the user ID, campaign ID, and mission ID, and records it in the achievement status information storage unit 25.

Then, as shown in FIG. 3, the game server 30 that is the customer referral source executes an incentive granting process according to the achievement status (step S3-6).

According to the above embodiment, the following effects can be obtained.
(1) In the above embodiment, the management server 20 is used as a platform for managing users who use multiple applications for the user terminal 10. The management server 20 includes a control section 21 , a user information storage section 22 , a campaign information storage section 23 , a participation status information storage section 24 , and an achievement status information storage section 25 . The campaign information storage unit 23 in the platform allows the user to grasp participation status in campaigns related to multiple applications. Further, the achievement status information storage unit 25 in the platform allows the customer sending application to grasp the achievement status of the mission set in the customer sending application. Therefore, even if the application providers are different, cross-promotion can be carried out and overall activation of application usage can be promoted.

(2) In the above embodiment, the control unit 21 of the management server 20 executes a determination process as to whether or not a person is eligible to participate in the campaign (step S1-4). If it is determined that the person is eligible to participate in the campaign ("YES" in step S1-4), the control unit 21 of the management server 20 executes campaign notification processing (step S1-9). Then, the game server 30 of application A executes a campaign banner generation process (step S1-10). This allows a specific application to perform cross-promotion that introduces other applications.

If the campaign banner is selected, the control unit 21 of the management server 20 executes a campaign participation registration process (step S1-14). Thereby, the participation status information storage unit 24 can grasp the customer referral status in cross promotion.

(3) In the above embodiment, when a campaign banner is selected, the control unit 21 of the management server 20 executes a process of transmitting customer referral information (step S1-13). The user terminal 10 then executes redirect processing (step S1-15). Thereby, a specific application can be guided to the game server 30 of another application.

(4) In the above embodiment, the game server 30 of application B executes a determination process as to whether the mission has been accomplished (step S2-3). If it is determined that the mission has been accomplished (“YES” in step S2-3), the game server 30 of application B executes mission accomplishment notification processing (step S2-4). Then, the control unit 21 of the management server 20 executes mission achievement management processing (step S2-5). This makes it possible to grasp the mission achievement status in cross promotion.

When the user terminal 10 executes the mission achievement confirmation link selection process (step S3-3), the game server 30 of application A executes the mission achievement confirmation process (step S3-4). Then, the control unit 21 of the management server 20 executes the process of providing achievement status information (step S3-5). Thereby, each customer referral source can provide incentives to users according to the mission achievement status.

(5) In the above embodiment, the control unit 21 of the management server 20 executes a determination process as to whether or not a person is eligible to participate in the campaign (step S1-4). Here, if the game is registered as a used game in the user management information and the customer is using the destination application, it is determined that the user is not eligible to participate in the campaign. If promotional effects cannot be expected, provision of the campaign can be suppressed.

Note that the above embodiment may be modified as follows.
- In the above embodiment, a case has been described in which cross-promotion is performed in a game as an application, but the target application for cross-promotion is not limited to games. Cross-promotion can be carried out across multiple applications provided on the platform.

- In the above embodiment, the game server 30 of application B executes a determination process as to whether the mission has been accomplished (step S2-3). This determination may be performed by the management server 20. In this case, progress information of application B is acquired from the game server 30. The mission management section 214 of the control section 21 then compares the progress information with the campaign management information and mission management information recorded in the campaign information storage section 23 to determine whether the mission has been accomplished. Then, when the mission management unit 214 determines that the mission has been accomplished, the mission management unit 214 records the achievement status management information in the achievement status information storage unit 25.

- In the above embodiment, cross-promotion is assumed in which application A sends customers to application B. Here, mutual cross-promotion may be performed. In this case, campaign management information regarding customer referrals from application B to A is recorded in the campaign information storage unit 23 with respect to customer referrals from application A to B. This makes it possible to encourage users of individual applications to mutually use multiple applications.

- In the above embodiment, cross-promotion is assumed in which application A sends customers to application B. Here, the management server 20 may specify an application to be cross-promoted. In this case, the number a of users of application A who do not use application B is compared with the number b of users of application B who do not use application A. The incentives are then changed based on the comparison results. For example, the incentive provided in the application with fewer people may be increased. Thereby, it is possible to send customers to the other application and to encourage the customer to return to the original application.

- In the above embodiment, a promotion is carried out in which one user is transferred from a customer referral source application to a customer referral destination application. Alternatively, the promotion may be carried out for a plurality of group users. In this case, the management server 20 executes group registration processing and mission achievement management processing.

(Group registration process)
First, group registration processing will be explained using FIG. 6(a).
Here, when a campaign selection notification is obtained from the user terminal 10, the control unit 21 of the management server 20 executes a group user registration process (step S5-1). Specifically, the campaign management unit 212 of the control unit 21 outputs a group registration screen to the display of the user terminal 10. In this group registration screen, users who are friends or associates of the logged-in user and who are recorded in the user information storage section are specified. The campaign management unit 212 then acquires the user ID of the group user specified on the group registration screen from the user terminal 10.

Next, the control unit 21 of the management server 20 executes a campaign participation eligibility determination process (step S5-2). Specifically, the campaign management section 212 of the control section 21 acquires user management information from the user information storage section 22 based on the user ID of the group user. Then, the campaign management unit 212 uses the user information storage unit 22 to check the games used in the user management information of the designated group user. Here, it is determined that a group user who is registered to use the customer referral source application and who is not registered to use the customer referral destination application is eligible to participate in the campaign.

Next, the control unit 21 of the management server 20 executes a process for registering group users who are eligible to participate (step S5-3). Specifically, the campaign management unit 212 of the control unit 21 registers the user ID of the group user who is eligible to participate in the campaign in the participation status information storage unit 24 in association with the ID of the logged-in user.

Next, the control unit 21 of the management server 20 executes a registration notification process to the group users (step S5-4). Specifically, the campaign management unit 212 of the control unit 21 transmits a campaign participation request to the user terminals 10 of the group users.

(Mission achievement management processing)
Next, mission achievement management processing in a group will be explained using FIG. 6(b).
First, the control unit 21 of the management server 20 executes a mission achievement information acquisition process (step S6-1), similar to step S4-1.

Next, as in steps S4-2 and S4-3, the control unit 21 of the management server 20 performs the process of identifying the achieved user (step S6-2), and the process of determining whether or not the user is eligible for cross promotion (step S6-3). ).

If it is determined that the item is not eligible for cross promotion (“NO” in step S6-3), the mission achievement management process ends.
On the other hand, if it is determined that the user is a cross-promotion target ("YES" in step S6-3), the control unit 21 of the management server 20 executes a determination process as to whether the user is a group user (step S6-4). Specifically, the mission management unit 214 of the control unit 21 checks whether the user ID is registered as a group in the participation status information storage unit 24. If the user ID is registered as a group by being associated with other user IDs, it is determined that the user is a group user.

If it is determined that the user ID is registered individually and is not a group user ("NO" in step S6-4), the control unit 21 of the management server 20 instructs the accomplished user to record the mission accomplishment status. Execute (step S6-5). Specifically, the mission management unit 214 of the control unit 21 generates achievement status management information including the user ID, campaign ID, and mission ID, and records it in the achievement status information storage unit 25.

On the other hand, if it is determined that the user is a group user ("YES" in step S6-4), the control unit 21 of the management server 20 executes a process of recording the mission achievement status for the group user (step S6-6). Specifically, the mission management unit 214 of the control unit 21 extracts other user IDs that are registered as a group in association with the user ID of the logged-in user in the participation status information storage unit 24. Then, the mission management unit 214 generates achievement status management information including the campaign ID and mission ID in association with all user IDs of the logged-in user and group users, and records it in the achievement status information storage unit 25.

This allows the group to accomplish the mission. Then, cross-promotion can be carried out for multiple users.
- In the embodiment described above, the control unit 21 of the management server 20 executes a process for determining whether or not a person is eligible to participate in the campaign (step S1-4). Here, it is also possible to set a limit on the number of participants in the campaign. In this case, data regarding the number of possible participants is recorded in the campaign information storage unit 23. Then, the control unit 21 of the management server 20 executes a banner output determination process.

(Banner output determination process)
Next, the banner output determination process will be explained using FIG. 7.
Here, first, similarly to step S1-4, the control unit 21 of the management server 20 executes a determination process as to whether or not you are eligible to participate in the campaign (step S7-1). ).

If it is determined that the user is not eligible to participate in the campaign (“NO” in step S7-1), the control unit 21 of the management server 20 executes the login notification process (step S7-2), similarly to step S1-5. ).

On the other hand, if it is determined that the person is eligible to participate in the campaign ("YES" in step S7-1), the control unit 21 of the management server 20 executes a determination process as to whether or not there is a limit on the number of people in the cross promotion. (Step S7-3). Specifically, the mission management section 214 of the control section 21 checks whether the number of possible participants is recorded in the campaign information storage section 23 in association with the campaign ID. Here, if the number of people who can participate is recorded, it is determined that there is a limit on the number of participants.

When it is determined that there is a limit on the number of participants in the cross promotion ("YES" in step S7-3), the control unit 21 of the management server 20 executes a process of calculating the number of participants in the campaign (step S7-4). Specifically, the campaign management unit 212 of the control unit 21 calculates the number of participants in the cross promotion by counting the user IDs associated with the campaign ID of this cross promotion in the participation status information storage unit 24. .

Next, the control unit 21 of the management server 20 executes a determination process as to whether or not it is possible to participate in the campaign (step S7-5). Specifically, the campaign management unit 212 of the control unit 21 compares the calculated number of participants and the number of possible participants. If the number of participants is less than the maximum number of participants, it is determined that it is possible to participate in the campaign.

If it is determined that the number of participants is greater than or equal to the maximum number of participants and it is determined that campaign participation is not possible ("NO" in step S7-5), the control unit 21 of the management server 20 executes a login notification process (step S7). -2).

On the other hand, if it is determined that the number of participants is less than the maximum number of participants and it is possible to participate in the campaign ("YES" in step S7-5), the control unit 21 of the management server 20 sends a campaign notification as in step S1-9. Processing is executed (step S7-6). In this case, the campaign management unit 212 of the control unit 21 includes data regarding the remaining number of participants until the number of participants reaches the maximum number of participants in the campaign notification.

Note that even if the number of participants who can participate is not recorded and it is determined that there is no limit on the number of participants in the cross promotion (“NO” in step S7-3), the control unit 21 of the management server 20 sends campaign notifications. Processing is executed (step S7-6).

Then, as shown in FIG. 2, the game server 30 of application A executes a campaign banner generation process (step S1-10). Here, the campaign banner includes information regarding the remaining number of people.

This allows a limit to be placed on the number of participants in the campaign. Furthermore, by displaying the remaining number of people on the campaign banner, prompt participation in the campaign can be encouraged.

Next, technical ideas that can be understood from the above embodiment and other examples will be additionally described below along with their effects.

[1] A management system comprising a user terminal and one or more servers that store management information that associates and stores a game of a customer sending source and a game of a customer sending destination, wherein the user terminal selects a game selected by the user. a transmitting unit for transmitting identification information of the selected game to the server; and a transmitting unit for transferring the selected game to the game of the customer destination associated with the selected game where the selected game is the target of cross-promotion. Information on a first customer referral source screen and information on a second customer referral source screen displayed after the first customer referral source screen are received from the server, and the first customer referral source screen and the second customer referral source screen are displayed. a first output control unit that displays a source screen on a display; and a first output control unit that displays a game screen of the game of the customer destination that transitions from the first customer source screen based on the information of the game of the customer destination received from the server. , a second output control unit that displays between the first customer referral source screen and the second customer referral source screen, and the server is configured to display the selected customer based on the identification information received from the user terminal. a determining unit that determines whether the selected game is a cross-promotion target and the user is using a game of a destination associated with the selected game; If the user does not use the target game of the customer referral destination associated with the selected game, the information on the first customer referral source screen and the information displayed after the first customer referral source screen are displayed. a first screen information transmission unit that transmits information on a second customer referral source screen to the user terminal; a second screen information transmission unit that transmits information on a game screen of the customer referral destination game to the user terminal; Management system with.
[2] The user terminal includes a usage processing execution unit that executes a game usage process for the game of the customer destination, and the server determines whether the progress status of the game of the customer destination satisfies a predetermined condition. The management system according to [1], further comprising: a notification unit that notifies the customer of the incentive provision on a game screen of the customer referral source when the progress status satisfies the predetermined condition.
[3] The management system according to [1] or [2], wherein the second output control unit displays a screen for executing the customer's game as the game screen of the customer's customer.
[4] The management system according to [3], wherein the second output control unit displays a result screen showing a result of executing the customer's game as the game screen of the customer's customer.
[5] The management system according to any one of [1] to [4], wherein the server provides an item used in the game of the customer referral source as an incentive.
[6] When the selected game is a target of cross-promotion and the user does not use the game of the customer destination associated with the selected game, the first screen information transmitting unit: The information on the first customer referral source screen including the banner of the customer referral destination is transmitted to the user terminal, and the selected game is the target of cross promotion and the information of the customer referral destination associated with the selected game is transmitted to the user terminal. According to any one of [1] to [5], when the user is using a game, information on the first customer referral source screen including a banner of the customer destination is not sent to the user terminal. management system.
[7] The server includes a registration unit that registers a user using the user terminal to participate in a campaign when the user terminal displays a game screen of the destination game from the first destination source screen. The determination unit further determines whether the number of people who can participate in the campaign has reached a predetermined number, and the first screen information transmission unit determines whether the number of people who can participate in the campaign is less than the predetermined number. In this case, the information on the first customer referral source screen including the banner of the customer referral destination is transmitted to the user terminal, and when the number of people who can participate in the campaign reaches a predetermined number, the banner of the customer referral destination is transmitted to the user terminal. The management system according to any one of [1] to [5], wherein the information on the first customer referral source screen including the information on the first customer referral source screen is not transmitted to the user terminal.

[8] An information processing device that can be connected via a network to one or more servers that store management information that associates and stores a game that is a source of a customer and a game that is a destination, and that is a game that is selected by a user. a transmission unit that transmits identification information of the selected game to the server; and a first transmission unit that transmits identification information of the selected game to the server, and a first transmission unit that transfers the selected game to the game of the customer destination associated with the selected game. Receive information on a customer source screen and information on a second customer referral source screen displayed after the first customer referral source screen from the server, and display the first customer referral source screen and the second customer referral source screen. Based on the first output control unit displayed on the display and the information of the game of the customer destination received from the server, the game screen of the game of the customer destination that transitions from the first customer source screen is displayed on the first output control unit. An information processing device comprising: a second output control unit that is displayed between the first customer referral source screen and the second customer referral source screen.
[9] A control method for an information processing device that can be connected via a network to one or more servers that store management information that associates and stores a game that is a source of a customer and a game that is a destination, and that can be selected by the user. a transmission step of transmitting identification information of the selected game to the server; and a step of transmitting the selected game to the game of the destination where the selected game is the target of cross-promotion and associated with the selected game. Information on a first customer referral source screen and information on a second customer referral source screen displayed after the first customer referral source screen are received from the server, and the first customer referral source screen and the second customer referral source screen are displayed. a first output control step of displaying the original screen on the display, and a game screen of the game of the customer destination that transitions from the first customer source screen based on the information of the game of the customer destination received from the server; , a second output control step of displaying between the first customer referral source screen and the second customer referral source screen.
[10] A program executed by an information processing device connectable via a network to one or more servers that store management information that associates and stores a game of a customer referral source and a game of a customer referral destination, the information processing device a transmitting unit that transmits identification information of a game selected by a user to the server; and a game of a destination where the selected game is a target of cross promotion and is associated with the selected game. Receives from the server information on a first customer referral source screen for transitioning to the first customer referral source screen and information on a second customer referral source screen displayed after the first customer referral source screen, and a first output control unit that displays the screen and the second customer referral source screen on a display; and the customer referral that transitions from the first customer referral source screen based on information about the game of the customer destination received from the server. A program that functions as a second output control unit that displays a game screen of the previous game between the first customer referral source screen and the second customer referral source screen.

[11] A server that stores management information that associates and stores a game that is a customer referral source and a game that is a customer referral destination, and that determines whether the game is a target of cross promotion based on the game identification information received from the user terminal. a determination unit that determines whether or not a user is using a game of a customer destination associated with the game; Information on a first customer referral source screen for transitioning to the customer referral destination's game when the user is not using it, and a second customer referral source screen that is displayed after the first customer referral source screen. a first screen information transmitter that transmits information to the user terminal; and a first screen information transmitter that transmits information on a game screen of the customer referral destination game displayed between the first customer referral source screen and the second customer referral source screen. A server comprising: a second screen information transmitter that transmits to the user terminal.
[12] A method for controlling one or more servers that store management information that associates and stores a game that is a source of a customer and a game that is a destination, the game being controlled based on identification information of the game received from a user terminal. a determination step of determining whether or not the user is using a game of a destination that is a target of cross-promotion and is associated with the game; information on a first customer referral source screen for transitioning to the game of the customer referral destination when the user is not using the game of the customer referral destination and information displayed after the first customer referral source screen; a first screen information sending step of transmitting information on a second customer referral source screen to the user terminal; and a step of transmitting information on the customer referral destination displayed between the first customer referral source screen and the second customer referral source screen. A control method including a second screen information transmitting step of transmitting game screen information of a game to the user terminal.
[13] A program executed by one or more servers that stores management information that associates and stores a game of a customer referral source and a game of a customer referral destination, the server being a program that stores game identification information received from a user terminal. a determination unit that determines whether the game is a target of cross-promotion and the user is using a game of a customer destination associated with the game; information on a first customer referral source screen for transitioning to the game of the customer referral destination when the user is not using the game of the customer referral destination associated with the game; and the first customer referral source a first screen information transmitter that transmits information on a second customer referral source screen displayed after the screen to the user terminal, and a screen displayed between the first customer referral source screen and the second customer referral source screen. A program that functions as a second screen information transmitter that transmits information on a game screen of the game of the customer destination to the user terminal.

DESCRIPTION OF SYMBOLS 10... User terminal, 20... Management server, 21... Control unit, 211... User management unit, 212... Campaign management unit, 213... Redirector, 214... Mission management unit, 22... User information storage unit, 23... Campaign information storage unit , 24...Participation status information storage unit, 25...Achievement status information storage unit, 30...Game server, A, B...Application.

Claims (18)

An information processing device connectable to one or more servers via a network,
If it is detected that the user has selected the first application, outputting a display that transitions to a second application of the customer destination associated with the first application;
Outputs a registration screen to register a group consisting of multiple group users including the user,
On the registration screen, accept the information of the group,
transmitting the usage status of the second application to the server as the usage status for the group;
An information processing device that displays, on a screen of the first application, a screen that notifies each of the group users that an incentive has been given, based on the usage status. A method for controlling an information processing device connectable to one or more servers via a network, the method comprising:
The information processing device
If it is detected that the user has selected the first application, outputting a display that transitions to a second application of the customer destination associated with the first application;
Outputs a registration screen to register a group consisting of multiple group users including the user,
On the registration screen, accept the information of the group,
transmitting the usage status of the second application to the server as the usage status for the group;
A method for controlling an information processing apparatus, wherein a screen is displayed on a screen of the first application to notify that each of the group users has been given an incentive, based on the usage status. A program for an information processing device that can be connected to one or more servers via a network,
The information processing device,
When detecting that the user has selected a first application, outputting a display that transitions to a second application of a customer destination associated with the first application;
A process of outputting a registration screen for registering a group consisting of multiple group users including the user,
a process of accepting information about the group on the registration screen;
a process of transmitting the usage status of the second application to the server as the usage status of the group;
A program for an information processing device that causes a program to execute a process of displaying a screen on a screen of the first application that notifies each of the group users that an incentive has been given, based on the usage status. A server that stores a first application and a second application in association with each other,
If it is detected that the user has selected a first application on the user terminal, outputting a display to the user terminal to transition to a second application of a customer referral destination associated with the first application;
causing the user terminal to output a registration screen for registering a group consisting of a plurality of group users including the user;
Receive group information entered on the registration screen from the user terminal,
When the usage status of the second application is received from the user terminal of the group user, recording it as the usage status for the group;
The server causes the user terminal of the group user to output a screen notifying that an incentive has been provided on a screen of the first application based on the usage status of the group. checking the application usage status of the group user based on user management information associated with the group user;
Claim 4: determining that the group user who is not registered to use the second application, which is a customer referral destination, is eligible to participate, and outputting a display transitioning to the second application on the user terminal of the group user. Server listed in. Determining whether the progress status of the second application, which is the customer sending destination, satisfies a predetermined condition;
If the progress status satisfies the predetermined condition, a request is made to output a screen on the user terminal of the group user notifying that the incentive has been granted on the screen of the first application of the customer referral source. The server according to item 4 or 5. registering a user using the user terminal to participate in a campaign when the user terminal displays a screen of the second application of the customer referral destination from a first customer referral source screen of the first application;
further determining whether the number of people who can participate in the campaign has reached a predetermined number;
If the number of people who can participate in the campaign is less than a predetermined number, information on the first customer referral source screen including a banner of the customer destination is transmitted to the user terminal, and the number of people who can participate in the campaign reaches the predetermined number. The server according to any one of claims 4 to 6, which does not transmit information on the first customer referral source screen to the user terminal if the server reaches the user terminal. A method for controlling a server that associates and stores a first application and a second application, the method comprising:
The server is
If it is detected that the user has selected a first application on the user terminal, outputting a display to the user terminal to transition to a second application of a customer referral destination associated with the first application;
causing the user terminal to output a registration screen for registering a group consisting of a plurality of group users including the user;
Receive group information entered on the registration screen from the user terminal,
When the usage status of the second application is received from the user terminal of the group user, recording it as the usage status for the group;
A method for controlling a server, comprising: outputting a screen notifying that an incentive has been provided on a screen of the first application to the user terminal of the group user based on the usage status of the group. A server program that stores a first application and a second application in association with each other,
to the server,
When it is detected that the user has selected a first application on the user terminal, a process of causing the user terminal to output a display that transitions to a second application of a customer referral destination associated with the first application;
a process of causing the user terminal to output a registration screen for registering a group consisting of a plurality of group users including the user;
a process of receiving group information input on the registration screen from the user terminal;
When the usage status of the second application is received from the user terminal of the group user, processing of recording it as the usage status for the group;
A program for a server that causes the user terminal of the group user to output a screen notifying that an incentive has been provided on a screen of the first application based on the usage status of the group. An information processing device connectable to one or more servers via a network,
If it is detected that the user has selected the first application, outputting a display on the screen of the first application to transition to a second application of the customer referral destination associated with the first application that is the customer referral source;
When transitioning to the second application, outputting a display notifying that the user has obtained an incentive on the screen of the first application;
The incentive includes the number of users of the first application that is a customer referral source who do not use the second application that is a customer referral destination, and the number of people who do not use the second application that is a customer referral destination among users of the first application that is a customer referral source, and The information processing device is an incentive that is adjusted based on the number of people who are not using the application. A method for controlling an information processing device connectable to one or more servers via a network, the method comprising:
The information processing device
If it is detected that the user has selected the first application, outputting a display on the screen of the first application to transition to a second application of the customer referral destination associated with the first application that is the customer referral source;
When transitioning to the second application, outputting a display notifying that the user has obtained an incentive on the screen of the first application;
The incentive includes the number of users of the first application that is a customer referral source who do not use the second application that is a customer referral destination, and the number of people who do not use the second application that is a customer referral destination among users of the first application that is a customer referral source, and A method of controlling an information processing device in which incentives are adjusted based on the number of people not using an application. A program for an information processing device that can be connected to one or more servers via a network,
The information processing device,
When it is detected that the user has selected a first application, outputting a display to a second application of a customer referral destination associated with the first application that is a customer referral source on a screen of the first application; ,
When transitioning to the second application, outputting a display notifying the user of obtaining an incentive on the screen of the first application;
The incentive includes the number of users of the first application that is a customer referral source who do not use the second application that is a customer referral destination, and the number of people who do not use the second application that is a customer referral destination among users of the first application that is a customer referral source, and An information processing device program whose incentives are tailored based on the number of people not using the application. A server that stores a first application and a second application in association with each other,
Based on the number of people who do not use the second application among the users of the first application and the number of people who do not use the first application among the users of the second application, the customer referral source is determined. Adjust application incentives for
The first application includes a display that transitions to a second application of the customer referral destination associated with the first application of the customer referral source when it is detected that the first application is selected on the user terminal used by the user. Output the application screen to the user terminal,
When the user terminal transitions to the second application, the server outputs a display on the screen of the first application notifying that the user has obtained an incentive. Determining whether the progress status of the second application, which is the customer sending destination, satisfies a predetermined condition;
The server according to claim 13 , wherein when the progress status satisfies the predetermined condition, the provision of the incentive is notified on a screen of the first application of the customer referral source. If the selected first application is a target of cross-promotion and the user does not use the second application of the customer referral destination associated with the selected first application, the customer referral destination's second application is associated with the selected first application. Information on a first customer referral source screen including a banner is transmitted to the user terminal, and the selected first application is a target of cross promotion and the customer referral destination associated with the selected first application is transmitted. 15. The server according to claim 13 , wherein the server does not transmit information on the first customer referral source screen including a banner of the customer referral destination to the user terminal when the user is using the second application. registering a user using the user terminal to participate in a campaign when the user terminal displays a screen of the second application of the customer referral destination from a first customer referral source screen of the first application;
further determining whether the number of people who can participate in the campaign has reached a predetermined number;
If the number of people who can participate in the campaign is less than a predetermined number, information on the first customer referral source screen including a banner of the customer destination is transmitted to the user terminal, and the number of people who can participate in the campaign reaches the predetermined number. 16. The server according to claim 13 , wherein the server does not transmit information on the first customer referral source screen to the user terminal when the number of customers reaches the user terminal. A method for controlling a server that associates and stores a first application and a second application, the method comprising:
The server is
Based on the number of people who do not use the second application among the users of the first application and the number of people who do not use the first application among the users of the second application, the customer referral source is determined. Adjust application incentives for
The first application includes a display that transitions to a second application of the customer referral destination associated with the first application of the customer referral source when it is detected that the first application is selected on the user terminal used by the user. Output the application screen to the user terminal,
A method for controlling a server, wherein when the user terminal transitions to the second application, a display notifying the user of obtaining an incentive is output on a screen of the first application. A server program that stores a first application and a second application in association with each other,
to the server,
Based on the number of people who do not use the second application among the users of the first application and the number of people who do not use the first application among the users of the second application, the customer referral source is determined. a process of adjusting incentives for the application of;
The first application includes a display that transitions to a second application of the customer referral destination associated with the first application of the customer referral source when it is detected that the first application is selected on the user terminal used by the user. a process of outputting an application screen to the user terminal;
When the user terminal transitions to the second application, the server program causes a server to perform a process of outputting a display notifying the user of obtaining an incentive on a screen of the first application.

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