JP7348989B1 - Information processing device, information processing method, and information processing program - Google Patents

Abstract

The present invention provides an information processing device, an information processing method, and an information processing program that can provide user information regarding highlighted display of a portion of content. An information processing device according to the present application includes a receiving section and a providing section. The receiving unit receives a selection of the highlighted portion of the content. The providing unit provides information indicating trends in user attributes related to the portion whose selection is accepted by the receiving unit. The information processing device implements processing using, for example, a learning model. [Selection diagram] Figure 3

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

2. Description of the Related Art Conventionally, there is a technology that allows other users to view reactions by receiving evaluations (for example, "likes") on the content from users who have distributed content such as news.

Japanese Patent Application Publication No. 2010-063008

However, in the conventional technology, the user's reaction described above is directed to the entire content, and it is difficult to grasp which part of the content the user has focused on. Therefore, it is conceivable to accept a user's specification for highlighting a part of the content and highlight the specified part of the content, but there is still room for further improvement.

The present application has been made in view of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can provide user information regarding highlighting of a part of content. shall be.

The information processing device according to the present application includes a receiving section and a providing section. The receiving unit receives a selection of the highlighted portion of the content. The providing unit provides information indicating trends in user attributes related to the portion whose selection is accepted by the receiving unit.

According to one aspect of the embodiment, it is possible to provide user information regarding highlighting of a portion of content.

FIG. 1 is a diagram showing information processing according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to an embodiment. FIG. 3 is a diagram illustrating a configuration example of an information processing device according to an embodiment. FIG. 4 is a diagram illustrating an example of user information stored in the storage unit of the information processing device according to the embodiment. FIG. 5 is a diagram illustrating an example of highlighted display information stored in the storage unit of the information processing device according to the embodiment. FIG. 6 is a diagram illustrating an example of content provided by the distribution unit of the information processing apparatus according to the embodiment. FIG. 7 is a diagram illustrating an example of attribute trend information provided by the providing unit of the information processing apparatus according to the embodiment and displayed in a superimposed manner on content. FIG. 8 is a diagram illustrating another example of attribute trend information provided by the providing unit of the information processing device according to the embodiment. FIG. 9 is a flowchart showing a processing procedure of information processing executed by the information processing apparatus according to the embodiment. FIG. 10 is a diagram illustrating an example of the hardware configuration of the information processing device according to the embodiment.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Below, an information processing apparatus, an information processing method, and a form for implementing an information processing program (hereinafter referred to as an "embodiment") according to the present application will be described in detail with reference to the drawings. Note that the information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Further, in each of the embodiments below, the same parts are given the same reference numerals, and redundant explanations will be omitted.

(Embodiment)
First, information processing executed by an information processing apparatus according to an embodiment will be described using FIG. 1. FIG. 1 is a diagram showing information processing according to an embodiment. Note that FIG. 1 shows an example of the operation of an information processing system S including an information processing device 1 according to an embodiment. As shown in FIG. 1, the information processing system S according to the embodiment includes an information processing device 1 and a plurality of user terminals 50.

In the description using FIG. 1, for convenience, the plurality of user terminals 50 will be divided into a user terminal 50a, a user terminal 50b, and a user terminal 50c. In the example shown in FIG. 1, only one user terminal 50a, one user terminal 50b, and one user terminal 50c are shown, but the information processing system S includes the user terminal 50a, user terminal 50b, and user terminal 50c. A plurality of each is included. User terminal 50 can be any of user terminal 50a, user terminal 50b, and user terminal 50c.

As shown in FIG. 1, in the information processing system S according to the embodiment, the information processing device 1 first distributes content to the user terminal 50a (step S1). Although FIG. 1 shows an example of distributing news as an example of content, the content is not limited to news, but may be any content that includes text, images, etc. such as posted articles.

Next, the user terminal 50a displays the distributed content on the screen and receives a designation from the user to highlight a portion of the content displayed on the screen (step S2). FIG. 1 shows an example in which a part of the text included in the content, specifically, "Remote work... may be possible." is specified. Note that in addition to text, the user can also specify images (still images and videos) included in the content to be highlighted.

Furthermore, although Figure 1 shows an example in which the specification is made in units of sentences, the specification may also be made in units of characters, words, or phrases, and can be applied to multiple locations in one content. A specification may also be made. When the user terminal 50a receives a specification for highlighting a part of the content, it transmits specification information indicating the accepted specification for highlighting to the information processing device 1. The information processing device 1 receives a specification for highlighting a part of the content based on specification information from the user terminal 50a.

Subsequently, the information processing device 1 highlights a portion of the specified content (step S3). Figure 1 shows an example of highlighting a part of the specified content by underlining it, but it is also possible to display the text in bold, highlight it, or surround it with a frame. be able to. Further, the information processing device 1 displays a highlighted display when, for example, a cursor displayed on the screen (which can be moved with a mouse, etc.) moves to a part of the content, or when the user selects a part of the content. You can make it even stronger (underlined and bold, etc.).

Subsequently, when the information processing device 1 receives a content viewing request from the user terminal 50b, it delivers the partially highlighted content to the user terminal 50b (step S4). The partially highlighted content may be distributed only to other users whose attribute information is similar to the user who specified the highlighting. Further, a portion of the highlighted content may be distributed only to other users who are interested in the content (estimated to be interested based on behavior information, etc.). Note that the process in step S3 may be performed during the process in step S4. Furthermore, hereinafter, content whose part is highlighted may be referred to as highlighted content.

Subsequently, the information processing device 1 receives the user's reaction to a portion of the highlighted content via the user terminal 50b (step S5). For example, the information processing device 1 receives, as a user's reaction, a reaction (e.g., “like”) that agrees with (evaluates) a portion of the content, a comment on a portion of the content, and the like. For example, the information processing device 1 may display evaluation buttons (agree and disagree buttons) for performing evaluation reactions and buttons for inputting comments near a portion of the highlighted content. Accept user reactions. Furthermore, the information processing device 1 may display an evaluation button for accepting evaluations (agreeing and disagreeing) with respect to the input comments.

Further, the information processing device 1 may display information regarding the user who specified the highlighted display (attribute information, the number of users who specified the highlighted display, etc.) together with the highlighted content.

Subsequently, when the information processing apparatus 1 receives a content viewing request from the user terminal 50c, the information processing apparatus 1 delivers the highlighted content to the user terminal 50c (step S6). The highlighted content may be distributed only to other users whose attribute information is similar to the user who specified the highlighting. Further, the highlighted content may be distributed only to other users who are interested in the content (estimated to be interested based on behavior information, etc.).

Subsequently, when the user selects a highlighted portion that is a highlighted portion (location), the user terminal 50c transmits selection information indicating the highlighted portion selected by the user to the information processing device 1 (step S7). .

In step S7, when the user selects a plurality of highlighted parts, the user terminal 50c transmits selection information indicating the plurality of highlighted parts selected by the user to the information processing apparatus 1. The user can select the highlighted part of the content by directly clicking or mousing over it, or by clicking or mousing over the part of the content that is linked to the highlighted part. You can

Subsequently, when receiving the selection information from the user terminal 50c, the information processing device 1 determines a user attribute tendency, which is a tendency of the user's attributes related to the selected highlighted portion, based on the selection information ( Step S8). In the following, the emphasized portion selected by the user of the user terminal 50c may be referred to as a selected portion, and the user related to the selected emphasized portion may be referred to as an emphasized portion-related user.

User attributes include user demographic attributes and user psychographic attributes. Demographic attributes include, for example, gender, age, place of residence, and occupation, and psychographic attributes include objects of interest such as travel, clothes, cars, and religion, lifestyle, thoughts, and tendencies of thought.

For example, if multiple users have specified highlighting for the selected portion, the information processing device 1 determines user attribute trends based on information on the attributes of the multiple users related to highlighting for the selected portion. do.

Further, when the user selects a plurality of highlighted parts, the information processing device 1 determines the user attribute tendency by determining the user who highlighted any of the plurality of highlighted parts selected by the user as the highlighted part related user. .

In addition, when the user selects a plurality of highlighted parts, the information processing device 1 assigns the user attribute the user who specified the highlighted display of the plurality of highlighted parts in the order in which the user selected the highlighted parts as the highlighted part related users. Trends can also be determined.

Furthermore, when the user selects a plurality of highlighted parts, the information processing device 1 regards the user who has specified the highlighting of one of the plurality of highlighted parts selected by the user as the highlighted part related user, and determines the user attribute trend. can also be determined.

Highlighted part related users display the user who highlighted the selected part, the user who evaluated the selected part, the user who entered the comment on the selected part, the user who selected the selected part, and the attribute trend information described below. This is a user who has previously selected a selected portion in order to do so.

Further, the users who have evaluated the selected portion may be divided into emphasized portion-related users into users who have evaluated the selected portion favorably and users who have evaluated the selected portion unfavorably. .

Further, users who have made comments on the selected portion may be divided into users who have made favorable comments on the selected portion and users who have made unfavorable comments on the selected portion, as highlighted portion related users. .

A user with a favorable evaluation is, for example, a user who pressed an agree evaluation button or a user who input a favorable comment. Further, a user with an unfavorable evaluation is, for example, a user who has pressed a negative evaluation button or a user who has input an unfavorable comment. The information processing device 1 determines whether a comment is favorable or unfavorable, based on, for example, the number of favorable words or the number of unfavorable words included in the comment.

The user of the user terminal 50c can select a user related to the highlighted part whose user attribute tendency is to be determined. For example, the user of the user terminal 50c includes a user who highlighted the selected portion, a user who evaluated the selected portion, a user who inputted a comment regarding the selected portion, a user who selected the selected portion in the past, and a user who has selected the selected portion in the past. It is possible to select a user related to the highlighted part from among a plurality of user candidate types, such as users who have selected a selected part in the past to display attribute trend information.

In this case, the information processing device 1 accepts the selection of the emphasized part related user by the user of the user terminal 50c, and determines a user attribute tendency that is a tendency of the attributes of the accepted emphasized part related user. Note that the information processing device 1 can also select the emphasized portion related user from among the plurality of user candidate types described above based on the attributes of the user who selected the emphasized portion or the past selection history.

The user attribute tendency is, for example, the most common attribute or the most common combination of attributes in the highlighted part related user. For example, if the most common attribute of the emphasized part related user is male, it is determined that male is the most common user attribute tendency.

Furthermore, if the most frequent combination of attributes of the emphasized part related user is 20's and male, it is determined that 20's and male are the most common user attribute trends. Below, a combination of attributes may be referred to as an attribute combination.

Further, the user attribute tendency may be a predetermined number of attributes in descending order of the number of emphasized part related users from the most common attribute among the attributes of the highlighted part related users, and the highlighted part related user There may be a predetermined number of attribute combinations in descending order of the number of attributes.

For example, it is assumed that the predetermined number is 3, and the highlighted part-related users are male (gender), in their 20s (age), and part-time (occupation) in descending order of attributes. In this case, the information processing device 1 selects a predetermined number of attributes in descending order of the number of emphasized part related users, starting from the most common attribute among the attributes of the highlighted part related users, with the first place being male, the second place being in their 20s, The third place is determined to be part-time.

It is also assumed that the predetermined number is 3, and that the highlighted part-related users are male office workers in their 20s, female part-time workers in their 20s, and female part-time workers in their 30s in descending order of attribute combinations. In this case, the information processing device 1 selects a predetermined number of attribute combinations in descending order of the number of emphasized part related users from the most frequent attribute combination among the attribute combinations of the highlighted part related users, with the first place being an office worker in his 20s. The second place is a part-time woman in her 20s, and the third place is a part-time woman in her 30s.

For example, the information processing device 1 can set the above-described predetermined number to a number according to the users related to the emphasized part, and can increase the number as the number of users related to the highlighted part increases, for example.

Subsequently, the information processing device 1 transmits attribute tendency information, which is information indicating the user attribute tendency determined in step S8, to the user terminal 50c, thereby providing the attribute tendency information to the user of the user terminal 50c (step S9 ).

For example, the information processing device 1 may create a list of a predetermined number of attributes in descending order of the number of attributes for the emphasized part-related user, or a list of a predetermined number of attributes in descending order of the number of attributes for the highlighted part-related user. A list of the determined number of attribute combinations can be provided to the user of the user terminal 50c as user attribute trends.

Further, the information processing device 1 can provide, for example, information showing the attribute combinations of the users related to the highlighted part in a graph as the attribute trend information. For example, the information processing device 1 can provide information showing the ratio of each attribute combination of the highlighted part related users in a pie chart or a bar graph as the attribute trend information.

Further, the information processing device 1 can also provide information indicating the most common attribute or the most common attribute combination among the highlighted portion related users as attribute tendency information. Note that the attribute trend information is not limited to the above-mentioned example, and may be information shown in a radar chart, bubble chart, scatter diagram, donut graph, etc., for example. For example, when a plurality of highlighted parts are selected, the attribute trend information may be information on a concentric pie chart showing the ratio of each attribute combination in each selected part.

Further, the information processing device 1 can also provide information on a portion highlighted by a user whose attributes are similar to the highlighted portion related user. A user whose attributes are similar to the highlighted part related user is, for example, a user whose user attribute tendency matches.

For example, if the most common attribute combination of highlighted part-related users is men in their 20s, and if there is another part of the content that includes the selected part that has been highlighted by a man in his 20s, the information processing device 1 Provide partial information.

Note that the information processing device 1 can also provide information on the number of users who have pressed the evaluation button, for example. Further, the information processing device 1 can also provide a list of input comments, a summary of comments, analysis results of comments (comment trends, etc.), and the like. Further, the information processing device 1 can also provide information (attribute information, etc.) regarding the user who has responded.

Further, the information processing device 1 can also provide a ranking according to the number of users who have pressed the agree evaluation button. Such rankings may be displayed on the timeline, for example, along with content access information (eg, URL).

Further, the information processing device 1 can also highlight and provide comments that have a high evaluation (agreement is above a threshold) for the input comments. Further, the information processing device 1 can also provide the input comments to other services (for example, SNS, etc.).

In this way, the information processing device 1 accepts selections for the highlighted portions of the content and provides information indicating trends in user attributes related to the selected portions. User information regarding highlighting may be provided. That is, according to the information processing device 1 according to the embodiment, high-quality content can be provided.

Next, a configuration example of the information processing system S according to the embodiment will be described using FIG. 2. FIG. 2 is a diagram showing a configuration example of the information processing system S according to the embodiment. As shown in FIG. 2, in the information processing system S according to the embodiment, an information processing device 1 and a plurality of user terminals 50 are connected to a network N by wire or wirelessly. The network N is, for example, the Internet, WAN (Wide Area Network), LAN (Local Area Network), or the like.

The information processing device 1 is a server device that executes an information processing method. The information processing device 1 accepts a specification for highlighting a portion of the content distributed to the user. Further, the information processing device 1 highlights a portion of the specified content and receives a user's reaction to the highlighted portion of the content. Further, the information processing device 1 provides information based on the received user's reaction. Further, the information processing device 1 provides information indicating the tendency of the user's attributes regarding the highlighted portion.

Note that the content may be distributed by the information processing device 1 or may be distributed by an external distribution server.

The information processing device 1 also cooperates with the user terminal 50 of each user, and provides API (Application Programming Interface) services for various applications (hereinafter referred to as applications) and various data to the user terminal 50 of each user. It is an information processing device that provides information, and is realized by a server device, a cloud system, etc.

Further, the information processing device 1 may be an information processing device that provides some kind of web service online to the user terminal 50 of each user. For example, the information processing device 1 provides web services such as Internet connection, search service, SNS (Social Networking Service), electronic commerce (EC), electronic payment, online games, online banking, online trading, accommodation and ticket reservations. , video/music distribution, news, maps, route searches, route guidance, route information, operation information, weather forecasts, and other services may be provided. In reality, the information processing device 1 may cooperate with various servers that provide the above-mentioned Web services, and may mediate the Web services, or may be in charge of processing the Web services.

The user terminal 50 is a terminal device owned by a user. The user terminal 50 can be any type of terminal device such as a smartphone, a desktop PC (Personal Computer), a notebook PC, or a tablet PC. The user terminal 50 transmits various information to the information processing device 1 and receives information provided from the information processing device 1.

Next, a configuration example of the information processing device 1 will be described with reference to FIG. 3.

FIG. 3 is a diagram showing a configuration example of the information processing device 1 according to the embodiment. As shown in FIG. 3, the information processing device 1 includes a communication section 2, a control section 3, and a storage section 4. The control unit 3 includes a distribution unit 31, a reception unit 32, a display control unit 33, a determination unit 34, and a provision unit 35. The storage unit 4 stores user information 41 and highlighting information 42.

The communication unit 2 is realized by, for example, a NIC (Network Interface Card). The communication unit 2 is connected to a network by wire or wirelessly.

The control unit 3 is a controller that executes various programs (information processing) stored in a storage device inside the information processing device 1 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). (corresponding to an example of a program) is executed using a RAM or the like as a work area. Further, the control unit 3 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit). .

The storage unit 4 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

User information 41 is information related to users. FIG. 4 is a diagram illustrating an example of user information 41 stored in the storage unit 4 of the information processing device 1 according to the embodiment. As shown in FIG. 4, the user information 41 includes items such as "user ID", "attribute information", "behavior history information", and "emphasized portion information".

"User ID" is identification information that identifies a user. "Attribute information" is information regarding user attributes, and includes information on psychographic attributes, information on demographic attributes, and the like. Demographic attributes include, for example, gender, age, place of residence, and occupation, and psychographic attributes include objects of interest such as travel, clothes, cars, and religion, lifestyle, thoughts, and tendencies of thought.

The "behavior history information" is history information regarding the user's behavior, and is, for example, history information about the user's behavior in online services, the user's behavior offline, and the like. “Emphasised portion information” is information indicating an emphasized portion that is a portion (location) of content designated by the user as a target for strong emphasis display. The "emphasized portion information" is, for example, text, still image, video, or the like.

The highlighted display information 42 is information regarding highlighted content. FIG. 5 is a diagram illustrating an example of highlighting information 42 stored in the storage unit 4 of the information processing device 1 according to the embodiment. As shown in FIG. 5, the highlighted display information 42 includes items such as "designated ID", "content information", "highlighted part information", and "reaction information".

The "designation ID" is identification information that identifies a part of the content designated as a target for highlighted display. "Content information" is information indicating the entire content specified as a target for highlighted display. “Emphasised portion information” is information indicating an emphasized portion that is a portion (location) of the content designated as a target of highlighted display. "Reaction information" is information indicating a user's reaction to a portion of the highlighted content.

Next, each function (distribution section 31, reception section 32, display control section 33, determination section 34, and provision section 35) of the control section 3 of the information processing device 1 will be explained.

The distribution unit 31 distributes content to the user terminal 50. For example, the distribution unit 31 distributes content that is partially highlighted by a display control unit 33, which will be described later. The distribution destination of the highlighted content is, for example, another user whose attribute information is similar to the user who specified the highlighted display. Furthermore, the highlighted content is distributed to other users who are interested in the highlighted content.

FIG. 6 is a diagram illustrating an example of content provided by the distribution unit 31 of the information processing device 1 according to the embodiment. Content 60 shown in FIG. 6 is news content and includes an image 61 and text 62. Also, a portion of the text 62 is highlighted with an underline. In the example shown in FIG. 6, highlighted portions 63a and 63b are shown as highlighted portions.

The highlighted part 63a is a part of the text 62, "Remote work... is a possibility." The highlighted part 63b is a part of the text 62, "Remote work... is a possibility." . . ” is the highlighted part.

Thereby, the user can easily understand the highlighted parts 63a and 63b, which are the parts highlighted by other users. The highlighted display by other users is a portion that the other users have recognized as important, so the information processing device 1 can provide high-quality content to the user. In the following, when each of the emphasized portions 63a and 63b is shown without being individually distinguished, it may be referred to as an emphasized portion 63.

The receiving unit 32 receives a specification for highlighting a part of the content 60 distributed by the distribution unit 31. For example, the accepting unit 32 accepts text and images (still images and videos) included in the content 60 as specifications for highlighted display.

Note that the highlighting can be specified in any range such as in units of sentences, units of characters, units of words, units of clauses, etc. Further, highlighting may be specified at a plurality of locations in one content 60.

In addition, when receiving a specification within a range that does not make sense, the reception unit 32 checks with the user whether there is an incorrect input or corrects the specified range so that the meaning is correct. Good too.

The receiving unit 32 also receives selection of the highlighted portion 63. For example, when the reception unit 32 receives selection information from the user terminal 50 via the network N and the communication unit 2, it accepts selection of the highlighted portion 63 based on the received selection information. When the user selects a plurality of highlighted parts, the selection information from the user terminal 50 includes information on the plurality of highlighted parts selected by the user, and the receiving unit 32 selects a plurality of highlighted parts 63. accept.

Further, the reception unit 32 receives selections from users related to the highlighted portion. For example, when the receiving unit 32 receives selected user information including information of the selected emphasized part related user from the user terminal 50 via the network N and the communication unit 2, the receiving unit 32 determines the highlighted part based on the received selected user information. Accept the selection of related users.

The reception unit 32 receives a user's reaction to a portion of the content 60 highlighted by the display control unit 33. For example, the reception unit 32 accepts, as a user's reaction, a reaction (e.g., “like”) that agrees with (evaluates) a portion of the content 60, a comment on a portion of the content 60, and the like.

For example, the reception unit 32 may display evaluation buttons (agree and disagree buttons) for performing evaluation reactions and buttons for inputting comments near a portion of the highlighted content 60. Accept user reactions. These buttons may be displayed, for example, when the user selects a portion of the highlighted content 60 or when the user moves the cursor to the portion of the content 60. Further, the reception unit 32 may display an evaluation button for accepting evaluations (agreeing and disagreeing) with respect to the input comments.

The display control unit 33 highlights a portion of the content 60 specified by the reception unit 32. For example, the display control unit 33 may highlight a portion of the specified content 60, display text in bold, underline it, or surround it with a frame. In addition, the display control unit 33 may, for example, emphasize the The display may be further strengthened (highlighted, bolded, etc.).

Further, the display control unit 33 highlights all the parts of the content 60 for which the specification of highlighting has been accepted by the reception unit 32, but the display control unit 33 is not limited to this example. For example, the display control unit 33 selects a portion of the content 60 for which the receiving unit 32 has received a specification for highlighting, which content has been specified for highlighting by a user similar to the viewing user who views the content 60. A portion of 60 can also be highlighted.

For example, the display control unit 33 may control a portion of the content 60 for which a user who has attribute information similar to the viewing user's attribute information to display a portion of the content 60 for which the acceptance unit 32 has received a specification for highlighting. can also be highlighted. Thereby, it is possible to highlight a portion that is highly likely to be of interest to the viewing user.

In addition, the display control unit 33 performs highlighting based not only on the similarity to the user who specified the highlighting but also on the similarity to other users who have responded to the highlighting with evaluations, comments, etc. You can. In other words, the display control unit 33 highlights a portion of the content 60 for which reactions from other users similar to the viewing user have been received, out of the portions for which the reception unit 32 has accepted the specification for highlighting. Thereby, it is possible to highlight a portion that is highly likely to be of interest to the viewing user.

In addition, if there are a plurality of other users who have reacted to the portion for which the receiving section 32 has accepted the specification of highlighted display, the display control section 33 displays the trends of the plurality of other users and the viewing user. A part of the content 60 can also be highlighted if the content 60 is similar to the content 60. Thereby, it is possible to highlight a portion that is highly likely to be of interest to the viewing user.

In addition, the display control unit 33 selects a portion of the content 60 specified by the user who has previously highlighted a portion that is similar to a highlighted portion specified by the viewing user in the past among the portions for which the acceptance unit 32 has accepted the highlighted display specification. You can also highlight a part of it. Thereby, it is possible to highlight a portion that is highly likely to be of interest to the viewing user.

Furthermore, the display control unit 33 can also highlight a portion of the content 60 specified by a user who has responded in a similar manner to the highlighted display to which the viewing user has responded in the past. Thereby, it is possible to highlight a portion that is highly likely to be of interest to the viewing user.

When the selection of the highlighted portion 63 is accepted by the receiving unit 32, the determining unit 34 determines the tendency of the attributes of the highlighted portion related user who is the user related to the selected portion, which is the highlighted portion 63 whose selection was accepted by the receiving unit 32. Determine the user attribute tendency that is.

User attributes include user demographic attributes and user psychographic attributes. Demographic attributes include, for example, gender, age, place of residence, and occupation, and psychographic attributes include objects of interest such as travel, clothes, cars, and religion, thoughts and tendencies of thoughts, and the like.

For example, when multiple users have specified highlighting for the selected portion, the determination unit 34 determines the user attribute tendency based on information on the attributes of the multiple users related to highlighting for the selected portion. .

Further, when the user selects a plurality of highlighted portions 63, the determination unit 34 determines the user attribute tendency by determining the user who highlighted any of the plurality of highlighted portions 63 selected by the user as the highlighted portion related user. can do.

Further, when the user selects a plurality of highlighted portions 63, the determination unit 34 determines that the users who have specified highlighting of the plurality of highlighted portions 63 in the order in which the user selected the highlighted portions 63 are the highlighted portion related users. User attribute trends can also be determined.

Further, when the user selects a plurality of highlighted parts 63, the determination unit 34 determines that the user who has specified highlighting of any of the plurality of highlighted parts 63 selected by the user is the highlighted part related user, and the user attribute trend. can also be determined.

Highlighted part related users include users who have highlighted the selected part, users who have evaluated the selected part, users who have entered comments on the selected part, and users who have selected the selected part in the past to display attribute trend information. Users, etc.

Further, the users who have evaluated the selected portion may be divided into emphasized portion-related users into users who have evaluated the selected portion favorably and users who have evaluated the selected portion unfavorably. .

Further, users who have made comments on the selected portion may be divided into users who have made favorable comments on the selected portion and users who have made unfavorable comments on the selected portion, as highlighted portion related users. .

A user with a favorable evaluation is, for example, a user who pressed an agree evaluation button or a user who input a favorable comment. Further, a user with an unfavorable evaluation is, for example, a user who has pressed a negative evaluation button or a user who has input an unfavorable comment. The determining unit 34 determines whether a comment is favorable or unfavorable, based on, for example, the number of favorable words or the number of unfavorable words included in the comment.

The user of the user terminal 50c can select a user related to the highlighted part whose user attribute tendency is to be determined. For example, the user of the user terminal 50c may include multiple users, such as a user who highlighted the selected portion, a user who evaluated the selected portion, a user who inputted a comment regarding the selected portion, a user who selected the selected portion in the past, etc. Users related to the highlighted part can be selected from among the user candidate types.

In this case, the determining unit 34 accepts the selection of the emphasized part related user by the user of the user terminal 50c, and determines a user attribute tendency that is a tendency of the attributes of the accepted emphasized part related user. Note that the determination unit 34 can also select the emphasized portion related user from among the plurality of user candidate types described above based on the attributes of the user who selected the emphasized portion 63 or the past selection history.

The user attribute tendency is, for example, the most common attribute or the most common combination of attributes among the users related to the highlighted part. For example, if the most common attribute of the emphasized part related user is male, it is determined that male is the most common user attribute tendency.

Furthermore, if the most common attribute combination of the emphasized part related user's attributes is 20's and male, it is determined that 20's and male are the most common user attribute trends.

Further, the user attribute tendency of the selected highlighted portion 63 may be a predetermined number of attributes in descending order of the number of emphasized portion related users from the most common attribute among the highlighted portion related users, or the most common attribute combination. A predetermined number of attribute combinations may be used in descending order of the number of users related to the highlighted portion.

For example, it is assumed that the predetermined number is 3, and the highlighted part-related users are male (gender), in their 20s (age), and part-time (occupation) in descending order of attributes. In this case, the determining unit 34 determines that a predetermined number of attributes in descending order of the number of users related to the highlighted part are male in first place, people in their 20s in second place, and part-timers in third place. .

It is also assumed that the predetermined number is 3, and that the highlighted part-related users are male office workers in their 20s, female part-time workers in their 20s, and female part-time workers in their 30s in descending order of attribute combinations. In this case, the determination unit 34 determines that a predetermined number of attribute combinations are selected in descending order of the number of users related to the highlighted part from the most frequent attribute combination, with the first place being a male office worker in his 20s and the second place being a part-time worker in his 20s. It was determined that the third place was a part-time woman in her 30s.

For example, the determination unit 34 can set the above-mentioned predetermined number to a number depending on the users related to the emphasized part, and can increase the number as the number of users related to the strongly emphasized part increases, for example.

The providing unit 35 provides attribute trend information to the user terminal 50 by transmitting attribute trend information, which is information indicating the user attribute trend determined by the determining unit 34, to the user terminal 50.

For example, the providing unit 35 may provide a list of a predetermined number of attributes in ascending order from the largest number of attributes for the emphasized part related users, or a list of attributes in descending order from the largest number of attribute combinations for the highlighted part related users. A list of a predetermined number of attribute combinations can be provided to the user of the user terminal 50c as user attribute trends.

Further, the providing unit 35 can provide, for example, information showing a graph of attribute combinations of users related to the highlighted part as attribute trend information. For example, the providing unit 35 can provide information showing the ratio of each attribute combination of the highlighted part related users in a pie chart or a bar graph as the attribute trend information.

Further, the providing unit 35 can also provide information indicating the most common attribute or the most common attribute combination among the highlighted portion related users as attribute tendency information. Note that the attribute trend information is not limited to the above-mentioned example, and may be information shown in a radar chart, bubble chart, scatter diagram, donut graph, etc., for example. For example, when a plurality of emphasized parts 63 are selected, the attribute trend information may be information on a concentric pie chart showing the ratio of each attribute combination in each selected part.

FIG. 7 is a diagram illustrating an example of attribute trend information provided by the providing unit 35 of the information processing device 1 according to the embodiment and displayed in a superimposed manner on the content 60. Attribute trend information 70 shown in FIG. 7 is information indicating a user attribute tendency determined by the determination unit 34 with the user related to the emphasized part 63b as the highlighted part related user, and a man in his 20s is the highlighted part related user. It shows that it is the most common.

FIG. 8 is a diagram showing another example of the attribute trend information 70 provided by the providing unit 35 of the information processing device 1 according to the embodiment. Attribute trend information 70 shown in FIG. 8 is information indicating a user attribute tendency determined by the determination unit 34 with the user related to the highlighted portion 63b as the highlighted portion related user, and a man in his 20s is the highlighted portion related user. It is shown that women in their 20s are the most common, followed by women in their 30s. Furthermore, men in their 20s accounted for 46% of the total, women in their 20s accounted for 32% of the total, and women in their 30s accounted for 21% of the total.

Further, the providing unit 35 can also provide information on a portion highlighted by a user whose attributes are similar to the highlighted portion related user. A user whose attributes are similar to the highlighted part related user is, for example, a user whose user attribute tendency matches. For example, a user whose attributes are similar to the emphasized part related user is a user who has an attribute or attribute combination that matches or is similar to the attribute with the largest number or the largest number of attribute combinations among the highlighted part related users.

For example, when the number of highlighted part related users having the attribute "female" is the largest, the providing unit 35 determines that other parts of the content 60 including the selected part highlighted by the highlighted part related users having the attribute "female" are If so, provide such other information. Further, when the number of highlighted portion related users having the attribute combination “male in his 20s” is the largest, the providing unit 35 provides the highlighted portion related users having the attribute combination “male in his 20s” among the content 60 including the selected portion. If there are other parts highlighted, provide information about those other parts.

Further, the providing unit 35 provides information based on the user's reaction received by the receiving unit 32. For example, the providing unit 35 provides information on the number of users who pressed the evaluation button. Thereby, it is possible to easily grasp the number of other users who agree with or disagree with the highlighted part of the content 60.

Further, the providing unit 35 may provide a list of input comments, a summary of comments, analysis results of comments (comment trends, etc.), and the like. By providing information regarding such comments, it is possible to easily understand other users' opinions regarding the highlighted portion of content 60.

Further, the providing unit 35 may provide information (attribute information, etc.) regarding the user who has responded. With this, it is possible to easily understand what attributes of users have responded.

Further, the providing unit 35 may include the functions of the distribution unit 31. In this case, the providing unit 35 distributes the content partially highlighted by the display control unit 33.

Further, the providing unit 35 may provide the highlighted content 60 together with information regarding the user who specified the highlighted display (attribute information, the number of users who specified the highlighted display, etc.). Thereby, the user to whom the highlighted content 60 is distributed can easily grasp information regarding the user who specified the highlighted display.

Note that the providing unit 35 displays (provides) the various information described above, for example, when the user selects a portion of the highlighted content 60 or when the user moves the cursor to a portion of the content 60. do.

Further, the providing unit 35 may provide a ranking according to the number of users who pressed the agree evaluation button. Such a ranking may be displayed on a timeline in a service such as news, for example, along with access information (for example, URL) to the content 60. Thereby, it is possible to easily understand which content 60 has a large (or small) number of approvals or objections from other users.

Further, the providing unit 35 may highlight and provide comments that have a high evaluation (agreement is equal to or higher than a threshold value) for the input comments. Thereby, it is possible to easily understand other users' main opinions regarding the highlighted part of the content 60.

Further, the providing unit 35 may provide the input comment to other services (for example, SNS, etc.). Thereby, comments on a portion of the highlighted content 60 can be shared with other services.

Next, the processing procedure of information processing executed by the information processing device 1 according to the embodiment will be described using FIG. 9. FIG. 9 is a flowchart showing the processing procedure of information processing executed by the information processing device 1 according to the embodiment.

As shown in FIG. 9, the control unit 3 distributes the content 60 to the user terminal 50 (step S101). Subsequently, the control unit 3 receives a specification for highlighting a portion of the distributed content 60 (step S102).

Subsequently, the control unit 3 highlights a portion of the content 60 for which highlighting has been specified by a user similar to the viewing user (step S103), and the user's reaction to the highlighted portion of the content 60. (Step S104). Then, the control unit 3 provides information based on the received user's reaction (step S105).

Subsequently, the control unit 3 accepts the selection of the emphasized portion 63 (step S106), and determines the tendency of the user's attributes related to the selected emphasized portion 63 (step S107). Then, the control unit 3 provides information indicating the tendency of the user's attributes determined in step S107 (step S108), and ends the process.

〔others〕
Further, among the processes described in the above embodiments, some of the processes described as being automatically performed can also be performed manually. Alternatively, all or part of the processes described as being performed manually can also be performed automatically using known methods. In addition, information including the processing procedures, specific names, and various data and parameters shown in the above documents and drawings may be changed arbitrarily, unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Furthermore, each component of each device shown in the drawings is functionally conceptual, and does not necessarily need to be physically configured as shown in the drawings. In other words, the specific form of distributing and integrating each device is not limited to what is shown in the diagram, and all or part of the devices can be functionally or physically distributed or integrated in arbitrary units depending on various loads and usage conditions. Can be integrated and configured.

For example, part or all of the storage unit 4 shown in FIG. 3 may be held in a storage server or the like instead of being held by each device. In this case, each device obtains various information by accessing the storage server.

[Hardware configuration]
Further, the information processing apparatus 1 according to the embodiments described above is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a diagram showing an example of the hardware configuration of the information processing device 1 according to the embodiment. The computer 1000 is connected to an output device 1010 and an input device 1020, and has an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 connected by a bus 1090. has.

The arithmetic unit 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and performs various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic unit 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, and includes ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, etc. This is realized by

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor or a printer, and is, for example, a USB (Universal Serial Bus), a DVI (Digital Visual Interface), This is realized using a connector compliant with standards such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB or the like.

Note that the input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Furthermore, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends it to computing device 1030, and also sends data generated by computing device 1030 to other devices via network N.

Arithmetic device 1030 controls output device 1010 and input device 1020 via output IF 1060 and input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 1, the arithmetic unit 1030 of the computer 1000 realizes the functions of the control unit 3 by executing a program loaded onto the primary storage device 1040.

〔effect〕
As described above, the information processing device 1 according to the embodiment includes the receiving section 32 and the providing section 35. The receiving unit 32 receives a selection of the highlighted portion of the content 60. The providing unit 35 provides information indicating trends in user attributes related to the portion whose selection is accepted by the receiving unit 32. Thereby, the information processing device 1 can provide user information related to highlighting a part of the content 60, and can provide high-quality content.

Further, the receiving unit 32 receives selections for a plurality of highlighted portions of the content 60. The providing unit 35 provides information indicating trends in user attributes related to the plurality of parts whose selections are accepted by the receiving unit 32. Thereby, the information processing device 1 can provide user information related to highlighting a part of the content 60, and can provide high-quality content.

Further, the providing unit 35 provides information indicating the tendency of attributes of the user whose selection is highlighted by the receiving unit 32 . Thereby, the information processing device 1 can provide information on the user who has highlighted a portion of the content 60, and can provide high-quality content.

Further, the providing unit 35 provides information indicating the tendency of the attributes of the users who evaluated the portions whose selections were accepted by the accepting unit 32 . Thereby, the information processing device 1 can provide information on the user who has evaluated the highlighted portion of a portion of the content 60, and can provide high-quality content.

Further, the providing unit 35 provides information indicating the tendency of the attributes of the users who have input comments for the portions whose selections have been accepted by the accepting unit 32 . Thereby, the information processing apparatus 1 can provide information on the user who has inputted a comment on the highlighted portion of a portion of the content 60, and can provide high-quality content.

Further, the providing unit 35 provides information indicating trends in the attributes of users whose selections have been accepted in the past by the receiving unit 32. Thereby, the information processing apparatus 1 can provide information on the user who has selected the highlighted portion of a portion of the content 60, and can provide high-quality content.

Further, the providing unit 35 provides information on a portion highlighted by a user whose attributes are similar to the user who highlighted the portion whose selection was accepted by the receiving unit 32. Thereby, the information processing apparatus 1 can provide information on a portion of the content 60 that is related to the attribute of the user who has highlighted the part, and can provide high-quality content.

Some of the embodiments of the present application have been described above in detail based on the drawings, but these are merely examples, and various modifications and variations may be made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure section of the invention. It is possible to carry out the invention in other forms with modifications.

Furthermore, the above-mentioned "section, module, unit" can be read as "means", "circuit", etc. For example, the control unit 3 can be read as a control means or a control circuit.

1 Information processing device 2 Communication unit 3 Control unit 4 Storage unit 31 Distribution unit 32 Reception unit 33 Display control unit 34 Judgment unit 35 Providing unit 41 User information 42 Highlighting information 50, 50a, 50b, 50c User terminal 60 Content 61 Image 62 Text 63, 63a, 63b Emphasized part 70 Attribute trend information N Network S Information processing system

Claims (9)

a reception unit that accepts selections for the highlighted portion of the content;
An information processing device comprising: a providing unit that provides information indicating a tendency of a user's attributes related to the portion whose selection has been accepted by the accepting unit. The reception department is
accepting selections for a plurality of highlighted portions of the content;
The provision department is
The information processing apparatus according to claim 1, further comprising: providing information indicating a tendency of user attributes related to the plurality of parts whose selections have been accepted by the reception unit. The provision department is
The information processing apparatus according to claim 1 or 2, further comprising: providing information indicating a tendency of an attribute of a user who has highlighted the part whose selection has been accepted by the reception unit. The provision department is
The information processing apparatus according to claim 1 or 2, further comprising: providing information indicating a tendency of attributes of a user who has evaluated the portion whose selection has been accepted by the reception unit. The provision department is
The information processing apparatus according to claim 1 or 2, further comprising: providing information indicating a tendency of an attribute of a user who inputs a comment for the portion whose selection is accepted by the reception unit. The provision department is
The information processing apparatus according to claim 1 or 2, wherein information indicating a tendency of attributes of users whose selections have been accepted in the past by the reception unit is provided. The provision department is
The information processing device according to claim 1 or 2, further comprising: providing information on a portion highlighted by a user having similar attributes to a user who highlighted the portion whose selection has been accepted by the reception unit. . An information processing method performed by a computer, the method comprising:
a reception step for accepting a selection of the highlighted portion of the content;
An information processing method comprising: a providing step of providing information indicating trends in user attributes related to the portion for which the selection has been accepted in the receiving step. a reception procedure for accepting a selection of a highlighted portion of the content;
An information processing program that causes a computer to execute a providing step of providing information indicating a tendency of attributes of a user related to the portion whose selection is accepted in the accepting step.

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