JP7337396B2 - Information processing method, information processing apparatus, and information processing program - Google Patents

Description

Application of Article 30, Paragraph 2 of the Patent Law Announced at LOCUS Co., Ltd. (web conference) on March 30, 2020.

Application of Article 30, Paragraph 2 of the Patent Act Announced at ZIZO Co., Ltd. (web conference) on April 2, 2020.

Application of Patent Law Article 30, Paragraph 2 April 9, 2020 Announced at balconia Co., Ltd. (web conference).

Application of Article 30, Paragraph 2 of the Patent Law May 21, 2020 Announced at High Velocity Co., Ltd. (web conference).

The present invention relates to an information processing method, an information processing apparatus, and an information processing program.

In general, there is a stamp rally as one of the methods for promoting the sales of products and the provision of services. In a conventional stamp rally, for example, a company that sells products or provides services serves as an organizer and installs stamps at checkpoints. A user (participant) sequentially visits checkpoints, affixes stamps on a predetermined board, and presents the board on which a plurality of stamps are stamped to the host, thereby receiving various services.

However, in such a stamp rally, it is necessary for the organizer to install stamps at checkpoints and to prepare mounts for affixing a plurality of stamps. Moreover, it is inconvenient for the user to carry around a predetermined board.

On the other hand, in recent years, mobile terminals equipped with communication functions, such as mobile phones, have rapidly spread.

Therefore, in Patent Document 1, an electronic shelf label system for electronically carrying out the stamp rally is proposed in order to carry out the stamp rally easily. Specifically, the electronic shelf label system has a stamp server, a mobile terminal, and the like. The stamp server sets any of the products corresponding to the shelf label device (electronic shelf label) equipped with a near field communication function such as NFC (Near Field Communication) as a stamp target. A mobile terminal running a stamp rally application scans a shelf label device using NFC. The stamp server transmits stamp information to the mobile terminal if the shelf label device scanned by the mobile terminal is to be stamped. The mobile terminal accumulates the stamp information received from the stamp server.

JP 2016-053852 A

However, when the electronic shelf label system disclosed in Patent Literature 1 is used, the stamp targets are preset by the organizer, so the stamp rally can be held only for a limited number of stamp targets. For example, if the stamp object of the stamp object does not match the user's tastes and preferences and is far from the user's desire, the user's motivation to complete the stamp rally will be reduced, and the sales promotion of the product, which is the original purpose, will be reduced. Unable to achieve promotion of service provision. Therefore, there is room for improvement in conventional stamp rally systems, or in a broader sense, systems for promoting user behavior.

The present invention has been made in view of such a point, and an object of the present invention is to promote user behavior.

In order to achieve the above object, the information processing method of the present invention is a process in which an information processing device presents a plurality of options for configuring a stamp rally on an information processing terminal used by a user participating in the stamp rally. and, before the user starts the stamp rally , it is determined by the user to include two or more options among the plurality of options in the stamp rally options , and the determined two or more options are included in the stamp rally options. creating a stamp sheet for the user including the stamp sheet, and outputting the stamp sheet to the information processing terminal used by the user.

In the information processing method, the options may be options related to actions of the user.

In the information processing method, the process of presenting may include a process of extracting an option to be presented from the pool including the plurality of options.

In the information processing method, the process of presenting may include a process of presenting the option to be presented for each user.

In the information processing method, the process of presenting may include a process of presenting the options belonging to a plurality of different categories.

In the information processing method, the process of presenting may include a process of presenting the options to be presented based on attribute information or action history of the user.

According to another aspect, an information processing apparatus according to the present invention includes a presenting unit that causes an information processing terminal used by a user who participates in the stamp rally to present a plurality of options for configuring a stamp rally; , before the user starts the stamp rally, the user decides to include two or more choices in the options of the stamp rally , and creates a stamp sheet for the user containing the decided two or more choices. and a creation unit that outputs the stamp sheet to an information processing terminal used by the user.

According to another aspect of the present invention, there is provided an information processing program that causes an information processing device to present a plurality of options for configuring a stamp rally on an information processing terminal used by a user who participates in the stamp rally; of the options, the user decides to include two or more options in the options of the stamp rally before the user starts the stamp rally , and includes the determined two or more options and a process of creating a stamp sheet and outputting the stamp sheet to an information processing terminal used by the user.

ADVANTAGE OF THE INVENTION According to this invention, a user's action can be promoted.

It is an explanatory view showing an outline of composition of a stamp rally system concerning this embodiment. FIG. 2 is a flowchart showing main steps of a stamp rally implementation method according to the first embodiment (second embodiment); 4 is a table showing an example of a pool of stamp options in the first embodiment; 6 is a table showing an example of stamp options extracted from the pool and presented to the user in the first embodiment; 6 is a table showing an example of stamp options extracted from the pool and presented to the user in the first embodiment; 6 is a table showing an example of stamp options extracted from the pool and presented to the user in the first embodiment; FIG. 9 is an explanatory diagram showing a display section displaying stamp options in the first embodiment; 7 is a table showing an example of a selection result of stamp options by a user in the first embodiment; FIG. 9 is an explanatory diagram showing a display section displaying stamp options selected by a user in the first embodiment; FIG. 4 is an explanatory diagram showing a display section displaying a stamp sheet in the first embodiment; FIG. 4 is an explanatory diagram showing a display section displaying a stamp sheet after completing a stamp rally in the first embodiment; FIG. 11 is a table showing an example of a pool of stamp options in the second embodiment; FIG. FIG. 12 is a table showing an example of stamp options extracted from the pool and presented to the user in the second embodiment; FIG. FIG. 11 is an explanatory diagram showing a display section displaying stamp options in the second embodiment; FIG. 11 is a table showing an example of a selection result of stamp options by a user in the second embodiment; FIG. FIG. 11 is a flowchart showing main steps of a stamp rally implementation method according to the third embodiment; FIG. 11 is a table showing an example of a pool of stamp options in the third embodiment; FIG. It is a table|surface which shows an example of a user's purchase data in 3rd Embodiment. It is a table|surface which shows a user's purchase vector and an example of a group in 3rd Embodiment. FIG. 12 is a table showing an example of stamp options extracted from the pool and presented to the user in the third embodiment; FIG. FIG. 12 is a table showing an example of stamp options extracted from the pool and presented to the user in the third embodiment; FIG. FIG. 12 is a table showing an example of stamp options extracted from the pool and presented to the user in the third embodiment; FIG. FIG. 14 is a table showing an example of selection ratios of stamp options for each group of users in the third embodiment; FIG. FIG. 14 is a table showing an example of selection ratios of stamp options for each group of users in the third embodiment; FIG. FIG. 14 is a table showing an example of selection ratios of stamp options for each group of users in the third embodiment; FIG. FIG. 11 is an explanatory diagram showing a display section displaying stamp options in the third embodiment; FIG. 11 is a table showing an example of a selection result of stamp options by a user in the third embodiment; FIG. FIG. 11 is an explanatory diagram showing a display section displaying a stamp sheet in another embodiment;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the present specification and drawings, constituent elements having substantially the same functional configuration are denoted by the same reference numerals, thereby omitting redundant description.

<Configuration of stamp rally system 1>
FIG. 1 is an explanatory diagram showing the outline of the configuration of a stamp rally system 1 according to this embodiment.

The stamp rally system 1 has a stamp rally support device (information processing device) 10 , a terminal device (information processing terminal) 20 and a database device 30 . The stamp rally support device 10 and the terminal device 20 are configured to be connectable via a network 40 . Also, the stamp rally support device 10 and the database device 30 are configured to be connectable via a network 50 . The networks 40 and 50 are not particularly limited as long as they are capable of communication. For example, the Internet, wired LAN, wireless LAN, and the like are used. Although only one terminal device 20 is shown in this embodiment for the sake of simplicity of explanation, the stamp rally system 1 includes a plurality of terminal devices 20 . Also, although only one database device 30 is illustrated, the stamp rally system 1 includes a plurality of database devices 30 .

In the stamp rally system 1 of the present embodiment, stamp options are mechanically extracted from a pool containing a plurality of stamp options and presented to the user. Create a stamp sheet based on your stamp choices. In other words, the stamp rally system 1 allows users to create their own stamp sheets.

(Configuration of stamp rally support device 10)
The stamp rally support device 10 has a calculation unit 11 , a storage unit 12 , a classification unit 13 , a presentation unit 14 , a creation unit 15 and a communication unit 16 .

The calculation unit 11 is a central processing unit such as a circuit (hardware) or a CPU. The calculation unit 11 controls the stamp rally support device 10 according to a program (software) stored in the storage unit 12 .

The storage unit 12 stores various data processed by the stamp rally support device 10 . For example, the storage unit 12 stores user attribute information, a user's past action history, a pool including a plurality of stamp options related to user actions, and the like. User attribute information includes, for example, age and gender. The user's past action history is, for example, a product purchase history, a service usage history, and the like. A stamp option is an electronic stamp format option used in a stamp rally. In this embodiment, a user selects a stamp option from a pool in order to create a stamp sheet as described later. The pool may be different for each group classified by the classification unit 13, which will be described later. Also, the multiple stamp options in the pool may be divided into multiple categories.

The storage unit 12 also stores input data input from the database device 30 to the stamp rally support device 10, data of a plurality of groups classified by the classification unit 13, stamp options extracted by the presentation unit 14 and presented to the user. , and data of the stamp sheet created by the creating unit 15 are stored. Further, the storage unit 12 stores various programs for controlling the stamp rally support device 10 .

The classification unit 13 classifies a plurality of users using the stamp rally into a plurality of groups. Although the grouping method in the classification unit 13 is arbitrary, for example, it may be classified into a plurality of groups based on user attribute information, or may be classified into a plurality of groups based on the user's past action history. good. A method of grouping users in the classifying unit 13 will be described later.

The presentation unit 14 mechanically extracts stamp options from the pool and presents them to the user. At this time, the presentation unit 14 may extract options for each user and present them to the user, or may extract stamp options for each group classified by the classification unit 13 and present them to users belonging to the group. You may Furthermore, the presentation unit 14 may extract the stamp options for each category of stamp options and present them to the user.

In this way, the presentation unit 14 mechanically extracts stamp options from the pool, but the extraction method is arbitrary. For example, the presentation unit 14 mechanically extracts stamp options based on user log data. The log data includes product purchase log data by users, service usage log data by users (for example, application usage logs and website browsing logs), and the like. A specific method for extracting stamp options in the presentation unit 14 will be described later.

In addition, the presentation unit 14 presents the user with stamp options extracted from the pool. Specifically, the presentation unit 14 outputs stamp options to the terminal device 20 of the user, and the stamp options are displayed on the display unit 23 of the terminal device 20, which will be described later.

The creating unit 15 creates a stamp sheet as an option sheet including stamp options selected by the user from among the stamp options extracted and presented by the presentation unit 14 . When the presenting unit 14 extracts stamp options for each category and presents them to the user, the creating unit 15 creates a stamp sheet so as to include the stamp options selected by the user for each category.

The communication unit 16 is a communication interface that mediates communication with the network 40 and performs data communication with the terminal device 20 . The communication unit 16 also mediates communication with the network 50 and performs data communication with the database device 30 .

In the stamp rally support device 10 of the present embodiment, the program is stored in the storage unit 12, but for example, a computer-readable hard disk drive (HDD), solid state drive (SSD), flexible disk (FD), compact It may be stored in a computer-readable storage medium such as a disk (CD), magnet optical disk (MO), or various types of memory. Further, the program can be stored in the storage medium or the like by downloading via a communication network such as the Internet.

(Configuration of terminal device 20)
The terminal device 20 has an arithmetic unit 21 , a storage unit 22 , a display unit 23 and a communication unit 24 . In this embodiment, the terminal device 20 is, for example, a mobile phone such as a smart phone.

The computing unit 21 is a central processing unit such as a circuit (hardware) or a CPU. The calculation unit 21 controls the terminal device 20 according to a program (software) stored in the storage unit 22 .

The storage unit 22 stores various data processed by the terminal device 20 . Specifically, data of stamp options and stamp sheets input from the stamp rally support device 10 to the terminal device 20 and data of stamp rally applications (applications) used in the terminal device 20 are stored. Various programs for controlling the terminal device 20 are stored in the storage unit 22 .

The display unit 23 is, for example, a touch panel display in which a liquid crystal panel display and a touch panel are integrated. The display unit 23 displays stamp options extracted by the presentation unit 14 of the stamp rally support device 10, and the user can operate the display unit 23 to select a stamp option. Further, the display unit 23 displays a stamp sheet created by the creation unit 15 of the stamp rally support device 10 . The configuration of the display unit 23 is not limited to this, and any display can be used as long as it can display a stamp rally application. For example, if the terminal device 20 is a tablet or a PC (personal computer), the display unit 23 may be the display. Also, the display unit 23 constitutes a user interface in the present invention.

The communication unit 24 is a communication interface that mediates communication with the network 40 and performs data communication with the stamp rally support device 10 .

(Configuration of database device 30)
The database device 30 has an arithmetic unit 31 , a storage unit 32 and a communication unit 33 .

The computing unit 31 is a central processing unit such as a circuit (hardware) or a CPU. The calculation unit 31 controls the database device 30 according to a program (software) stored in the storage unit 32 .

The storage unit 32 stores a database of data to be output to the stamp rally support device 10 . This data includes the user who uses the stamp rally and the content linked to the user (that is, the stamp options in the stamp rally support device 10). The user includes not only the subject who uses the stamp rally, but also the status of the subject, such as time and place. Stamp options also include things, times, and places. For example, if the user is a person, the stamp options may be aggregated from the person's action history data. Various programs for controlling the database device 30 are stored in the storage unit 32 .

The communication unit 33 is a communication interface that mediates communication with the network 50 and performs data communication with the stamp rally support device 10 .

<Stamp rally implementation method>
Next, a stamp rally implementation method as an information processing method performed using the stamp rally system 1 configured as described above will be described. In the following, a case will be described where the database device 30 is a database device installed in shops such as retail stores and restaurants, and where the user visits these shops to conduct a stamp rally. Specifically, in the stamp rally support device 10, the presentation unit 14 mechanically extracts stamp options from the pool of stamp options stored in the storage unit 12 and presents them to the user. , a stamp sheet is created based on the stamp options selected by the user from the extracted and presented stamp options. Then, the user conducts a stamp rally based on the stamp sheet displayed on the terminal device 20. FIG. Specifically, here, the stamp rally implementation method of the present invention will be described using an embodiment including three specific cases.

(First embodiment)
A stamp rally implementation method according to the first embodiment will be described. FIG. 2 is a flowchart showing main steps of the stamp rally implementation method.

[S11: Storage step]
First, the storage unit 12 of the stamp rally support device 10 stores a pool including a plurality of stamp options related to user actions. FIG. 3 is a table showing an example pool of stamp options. The pool of the first embodiment is divided into three categories: fashion, gourmet, and goods, and each category contains multiple stamp options. Although the pool can be created by any method, for example, the pool is created by selecting stamp options by the organizer of the stamp rally.

[S12: Presentation step]
Next, the presentation unit 14 mechanically extracts stamp options from the pool and presents them to the user. The presentation unit 14 extracts stamp options for each category and presents them to the user.

4 to 6 are tables showing an example of stamp options extracted from the pool and presented to the user. FIG. 4 is an example of fashion as a category, and FIG. 5 is an example of gourmet as a category. FIG. 6 is an example where the category is goods. As shown in FIGS. 4 to 6, each user is assigned a user number, and in the illustrated example, stamp options are arranged in order of presentation. Each user is also presented with 4 stamp options in each of the 3 categories, for a total of 12 stamp options. Note that in the first embodiment, all users are presented with the same stamp options.

For example, the presentation unit 14 mechanically extracts stamp options from the pool based on the user's product purchase log data and service usage log data. This extraction method is arbitrary, but to give an example, for example, a store with a large number of users during a predetermined period may be selected as a stamp option. Also, for example, shops with large marketing data (probable value, positive value, potential expected value, positive expected value) disclosed in Japanese Patent No. 6143930 may be used as stamp options.

In addition, the presentation unit 14 presents the user with stamp options extracted from the pool. Specifically, the stamp option data extracted by the presentation unit 14 is output to the terminal device 20 via the network 40 . In the terminal device 20, the input stamp option data is displayed on the display unit 23 as shown in FIG.

As described above, in step S12, even if there are many stamp options in the pool, the stamp options are extracted from the pool and presented to the user after reducing the number of stamp options. can be improved, and the user's recognition rate can be improved. As a result, it is possible to increase the percentage of users proceeding to the next step S13 (to select a stamp option).

[S13: Selection step]
Next, the user operates the display unit 23 to select a stamp option to be used for the stamp sheet from the displayed stamp options. FIG. 8 is a table showing an example of a selection result of stamp options by the user. Each user selects one stamp option from four stamp options for each category.

Specifically, as shown in FIG. 9, the user touches the selected stamp option on the display section 23 . Then, the selected stamp option is checked on the display unit 23 . When the user has finished selecting the stamp options of all (three) categories, the user touches the "OK!" button on the display section 23 to confirm the stamp options.

The stamp option data selected on the display unit 23 is output to the stamp rally support device 10 via the network 40 .

[S14: Creating process]
Next, the creating unit 15 creates a stamp sheet containing the stamp options selected by the user. That is, the creation unit 15 creates a stamp sheet so as to include one stamp option selected by the user for each category.

The stamp sheet data created by the creation unit 15 is output to the terminal device 20 via the network 40 . In the terminal device 20, the stamp sheet is displayed on the display section 23 as shown in FIG.

[S15: Implementation step]
Next, the user conducts a stamp rally based on the stamp sheet displayed on the display unit 23. FIG. That is, as shown in FIG. 11, when the user visits the store displayed on the display unit 23, a stamp is obtained and "Clear!" is displayed. The stamp rally ends when all (three) categories of stamps are obtained.

According to the first embodiment described above, a pool is created by the host in step S11, and stamp options are mechanically extracted from the pool in step S12. By performing steps S11 and S12 as described above, it is possible to extract stamp options so as to be close to the user side while taking into account the request of the sponsor side. In other words, the stamp rally can be carried out so as to benefit both the sponsor side and the user side.

Further, in step S12, the stamp options are extracted from the pool, the number of stamp options is reduced, and presented to the user. . As a result, usability (ease of use and ease of use) can be improved, and the percentage of users proceeding to the next step S13 can be increased.

Furthermore, since the user himself/herself selects a stamp option in step S13, the motivation of the user to complete the stamp rally can be enhanced, and the completion rate of the stamp rally can be increased. As a result, it becomes possible to appropriately promote the sales of products and the provision of services.

Here, as a method of promoting user behavior, for example, direct mail can be considered. improve sexuality. And since there is visible achievement, it is easy to promote demand, making stamp rallies suitable for recommendations.

In the first embodiment, stamp options of three categories are presented to the user, but stamp options of different categories may be extracted and presented for each user.

(Second embodiment)
A stamp rally implementation method according to the second embodiment will be described. In the second embodiment, the stamp rally implementation method shown in FIG. 2 is performed in the same manner as in the first embodiment. That is, steps S11 to S15 are performed to carry out a stamp rally.

[S11: Storage step]
As in the first embodiment, the storage unit 12 of the stamp rally support device 10 first stores a pool containing a plurality of stamp options related to user actions. FIG. 12 is a table showing an example pool of stamp options. The pool of the second embodiment is uncategorized and contains a total of 30 stamp options.

[S12: Presentation step]
Next, the presentation unit 14 mechanically extracts stamp options from the pool and presents them to the user. FIG. 13 is a table showing an example of stamp options extracted from the pool and presented to the user.

In the first embodiment, stamp options are extracted for each category and presented to the user, but in the second embodiment, stamp options are extracted and presented to the user without being divided into categories. Further, in the first embodiment, the same stamp options are extracted and presented to all users, but in the second embodiment, different stamp options are extracted and presented for each user.

The method of extracting stamp options in the presentation unit 14 is to mechanically extract stamp options from the pool based on the user's product purchase log data and service usage log data, as in the first embodiment. do.

In addition, the presentation unit 14 presents stamp options extracted from the pool for each user. As shown in FIG. 14, the terminal device 20 displays stamp option data on the display unit 23 that differs for each user. 14(a) shows the display section 23 of the user with user number 0039, and FIG. 14(b) shows the display section 23 of the user with user number 0566; 23 displays stamp options.

[S13: Selection step]
Next, the user operates the display unit 23 to select a stamp option to be used for the stamp sheet from the displayed stamp options. FIG. 15 is a table showing an example of the stamp option selection result by the user. Each user selects three stamp options from the presented ten stamp options.

[S14: Creating process]
Next, the creating unit 15 creates a stamp sheet containing the stamp options selected by the user. Then, in the terminal device 20, a stamp sheet similar to the stamp sheet shown in FIG. 10 in the first embodiment is displayed on the display section 23 of each user.

[S15: Implementation step]
Next, the user conducts a stamp rally based on the stamp sheet displayed on the display unit 23. FIG. That is, when the user visits the store displayed on the display unit 23 as shown in FIG. 11 in the first embodiment, a stamp is obtained and "Clear!" is displayed. The stamp rally ends when all the stamps have been collected.

Also in the second embodiment described above, it is possible to enjoy the same effects as in the first embodiment described above. Moreover, in step S12, the presentation unit 14 extracts and presents different stamp options for each user, so the total number of stamp options that can be presented can be increased. As a result, when each user conducts a stamp rally, the number of shops visited increases, and it becomes possible to promote the sales of products and the provision of services more appropriately.

(Third Embodiment)
A stamp rally implementation method according to the third embodiment will be described. FIG. 16 is a flowchart showing main steps of the stamp rally implementation method.

[S21: Storage step]
As in the first and second embodiments, the storage unit 12 of the stamp rally support device 10 first stores a pool containing a plurality of stamp options related to user actions. FIG. 17 is a table showing an example pool of stamp options. The pool of the third embodiment is divided into three categories, Fashion, Gourmet, and Merchandise, and each category contains multiple stamp options.

In addition, the storage unit 12 stores purchase history data (purchase data) as data of the user's past action history. FIG. 18 is a table showing an example of user purchase data. The purchase data of the third embodiment includes the user number of the user and the data of the shop (tenant) used by the user. It should be noted that this purchase data is data on which a purchase vector, which will be described later, is based.

[S22: Classification step]
Next, the classification unit 13 classifies a plurality of users into a plurality of groups. For example, the classification unit 13 classifies a plurality of users into a plurality of groups based on the purchase vectors of the users. FIG. 19 is a table showing an example of user's purchase vectors and groups.

The classification unit 13 creates a purchase vector for each user shown in FIG. 19 from the user's past purchase data shown in FIG. 18 by, for example, an LDA (Latent Dirichlet Allocation) algorithm. In the third embodiment, for example, a ten-dimensional purchase vector is created. The LDA algorithm is one of the so-called dimensionality reduction methods, and is an algorithm that can simultaneously calculate the grouping of stores (tenants) and how much each user uses each group by dimensionality reduction. That is, each dimension in the purchase vector indicates a store group (tenant group) grouped by the LDA algorithm. Also, the numerical value of each dimension in the purchase vector is a value representing the extent to which each user uses the grouped stores from 0 to 1. FIG. That is, the total value of each dimension for each user is 1.

The classification unit 13 refers to the dimension value of each user, and classifies the users according to which dimension has a numerical value of 0.5 or more, for example. The group name is a 10-digit number, and each number indicates a 0- to 9-dimensional value. For example, if a user's value in one dimension is greater than or equal to 0.5 and the value in the other dimension is less than 0.5, the user is classified into the group "0100000000".

In the third embodiment, users are classified into groups by creating purchase vectors using the user's past action history (purchase data) in step S22, but the user classification method is not limited to this. For example, users may be classified into groups based on attribute information such as user age and gender. Alternatively, for example, the users may be classified into groups based on the amount of money spent by the users and the frequency of use of the store. In other words, the data for classifying users into groups in step S22 and the data for extracting stamp options in step S23, which will be described later, may be different.

In addition, although the pool of stamp options used in the third embodiment is common to all users, the stamp options included in this pool may be different for each group.

[S23: Presentation step]
Next, the presentation unit 14 mechanically extracts stamp options from the pool and presents them to the user. The presentation unit 14 extracts stamp options for each category and presents them to the user. In addition, the presentation unit 14 extracts stamp options for each group and presents them to users belonging to the group.

20 to 22 are tables showing examples of stamp options extracted from the pool and presented to the user. FIG. 20 is an example of fashion as a category, and FIG. 21 is an example of gourmet as a category. FIG. 23 is an example where the category is goods.

For example, the presentation unit 14 presents stamp options to the first user of each group, for example, the first user (user number 1001) of the group "0000000100" in the same manner as in the first and second embodiments. Extract. That is, the presentation unit 14 mechanically extracts stamp options from the pool based on the user's product purchase log data and service usage log data. Then, for the user with the user number 1001, selection of a stamp option (selection step) in step S24 described later, creation of a stamp sheet (creation step) in step S25, and implementation of a stamp rally in step S26 (implementation step) are performed. Sequentially.

In addition, for example, the presentation unit 14 uses a method different from that of the first and second embodiments for the second and subsequent users of each group, for example, the second and subsequent users (user number 0594) of the group "0000000100". Extract stamp options. That is, the presentation unit 14 extracts recommended options and search options from a plurality of stamp options in the pool, searches these recommended options and search options at a constant ratio, and optimizes the extracted stamp options.

The recommended option is a stamp option recommended to the (N+1)-th user based on the stamp option selection results of up to the N-th (N is a natural number) users. For example, the recommendation model for the (N+1)-th user is a model in which the top four stamp options selected by the N-th users belonging to the same group as the (N+1)-th user belong to are selected. become. The stamp option extracted using this recommendation model is the recommended option.

23 to 25 are tables showing an example of selection ratios of stamp options for each user group. FIG. 23 shows the selection ratio by the user when the stamp options are presented to the user 1000 times, FIG. 24 shows the selection ratio when the stamp option is presented 3000 times, and FIG. It shows the selection ratio at the time of 23 to 25, (a) shows an example where the category is fashion, (b) shows an example where the category is gourmet, and (c) shows an example where the category is goods.

Then, the presentation unit 14 selects the top four recommended options based on the selection ratio of the stamp options for each user group shown in FIGS. 23 to 25 .

A search option is a stamp option that has been presented less than a predetermined number of times among the stamp options presented to users up to N (N is a natural number). For example, the search option for the (N+1)-th user is the stamp option that is presented a predetermined number of times less than the stamp option for each group of the N-th user.
Note that the predetermined number of times can be arbitrarily set by the sponsor.

In the third embodiment, for the (N+1)-th user, all of the selection results of the stamp options by the N-th user were used to extract recommended options and search options. A part of the selection result may be used to extract recommended options and search options. For example, instead of using the selection result of the Nth user, the selection results of up to the (N−1)th user may be used to extract recommended options and search options for the (N+1)th user.

As described above, the presentation unit 14 extracts recommended options and search options for the (N+1)-th user. Then, the presentation unit 14 searches for these recommended options and search options at a constant ratio, and optimizes the extracted stamp options. Any method can be used for optimizing the stamp selection, but for example, a bandit (contextual multi-armed bandit) algorithm may be used. In such cases, when using the bandit algorithm, the recommended options and search options can be optimized to maximize profit, ie, maximize the user's selection rate.

In addition, the presentation unit 14 presents stamp options extracted from the pool for each user. Then, in the terminal device 20, the data of the stamp option different for each user is displayed on the display unit 23 as shown in FIG. 26(a) shows the display section 23 of the user with user number 1001, and FIG. 26(b) shows the display section 23 of the user with user number 0097; 23 displays stamp options.

[S24: Selection step]
Next, the user operates the display unit 23 to select a stamp option to be used for the stamp sheet from the displayed stamp options. FIG. 27 is a table showing an example of selection results of stamp options by the user. Each user selects one stamp option from four stamp options for each category.

[S25: Creation process]
Next, the creating unit 15 creates a stamp sheet containing the stamp options selected by the user. Then, in the terminal device 20, a stamp sheet similar to the stamp sheet shown in FIG. 10 in the first embodiment is displayed on the display section 23 of each user.

[S26: Implementation step]
Next, the user conducts a stamp rally based on the stamp sheet displayed on the display unit 23. FIG. That is, when the user visits the store displayed on the display unit 23 as shown in FIG. 11 in the first embodiment, a stamp is obtained and "Clear!" is displayed. The stamp rally ends when all the stamps have been collected.

Also in the third embodiment described above, it is possible to enjoy the same effects as in the first embodiment described above.

Moreover, since the classification unit 13 classifies a plurality of users into a plurality of groups in step S22, the behaviors, hobbies, preferences, interests, etc. of the users are close within each group. Also, within each group, the user's usage limit (potential to use) and wallet limit (potential to spend money) become close. Then, in step S23, the presentation unit 14 extracts stamp options for each group and presents them to the users belonging to the group. can. In other words, appropriate recommendations (recommendation of products and services) can be made to the user. As a result, the motivation of the user to complete the stamp rally can be enhanced, and it is possible to promote the sales of products and the provision of services more appropriately.

In step S23, the presentation unit 14 extracts recommended options and search options, further optimizes these recommended options and search options, and extracts stamp options to be presented to the user. Therefore, more appropriate stamp options can be presented to the user.

Here, conventionally, optimization algorithms such as the bandit algorithm are often used for web stores, web services, web advertisement distribution, and the like. Since the user's behavior is on the web, the time from the presentation of options to the user's selection (purchasing at a store, using a service, clicking an advertisement) is short, so it is possible to obtain recommended options and search options. Relatively easy.

On the other hand, in a physical store, when trying to capture the user's reaction to the presentation of stamp options by data, it is usually judged by "purchase or use". It is normal that the time until use is longer. For example, even if a coupon is issued, it takes at least several hours, usually several days, before the coupon can be used at a store, and is generally not suitable for using an optimization algorithm.

However, in the third embodiment, by sequentially performing the extraction and presentation of stamp options in step S23 and the selection of stamp options by the user in step S24, user reaction data can be immediately collected. Up to th user selections can be collected at once. Therefore, the optimization algorithm can be applied by performing the step S24 of selecting the stamp option by the user in this way.

Furthermore, in step S24, the user selects and declares (commits) a stamp option, thereby increasing the user's motivation. In other words, it is a very useful advantage of the third embodiment that it is possible to both improve the motivation of the user and extract stamp options suitable for the user by the optimization algorithm.

In the optimization of stamp options in the third embodiment, the ratio of search options to recommended options is increased for early users, and as the number of stamp rallies for other users increases, the number of recommended options increases. You can increase the ratio of options. In other words, a certain ratio of these recommended options and search options can be set arbitrarily.

Also, in the third embodiment, recommended options and search options are extracted, and these recommended options and search options are optimized, but either one may be extracted and presented to the user. For example, only recommended options may be extracted and presented to the user, or only search options may be extracted and presented to the user.

<Other embodiments>
In the above embodiment, the stamp sheet is shown in FIG. 10 as an example of the stamp sheet created by the creating unit 15, but the form of the stamp sheet is arbitrary. For example, the stamp sheet may be in bingo format as shown in FIG. In such a case, it can be expected that the user's willingness to participate in the stamp rally will be further improved, and the completion rate of the stamp rally will be improved.

In the above embodiment, the case where the user of the stamp rally is a person has been described, but the user is not limited to a person. For example, a user may be a device or an application. When the user is a device, the stamp options associated with the user include targets to be executed by the device. Also, even if the user is an application, the stamp option associated with the user includes the target to be executed by the application.

In addition, the user of the stamp rally may include the status of the subject in addition to the subject (person, device, application, etc.) who uses the stamp rally. The situation of the subject is, for example, time and place. For example, A who purchases products on weekdays and A who purchases products on holidays may be treated as different users, and A on weekdays and A on holidays may be treated as different users. Similarly, for example, B who purchases products at store A and B who purchases products at store B may be treated as different personalities, and B at store A and B at store B may be different users.

In the above embodiment, the stamp option associated with the user in the stamp rally is the store (tenant), but the stamp option is not limited to this. For example, stamp options may include products, days of the week, stores, seasons, weather, etc. as stamp options. That is, stamp options may include time, object, and place.

In the above-described embodiment, the database device 30 is, for example, a database device provided in a store such as a retail store or a restaurant, and the input data input to the stamp rally support device 10 is customer purchase data. Input data is not limited to this. For example, input data includes credit card usage data, e-commerce site usage data, transaction data at financial institutions (e.g. deposits, withdrawals, payments, etc.), eating and drinking data at restaurants, lodging data at lodging facilities, and public transportation usage data. , music/video service, game playback/play data, point usage data on a point site, and the like.

Although the preferred embodiments of the present invention have been described above with reference to the accompanying drawings, the present invention is not limited to such examples. It is obvious that a person skilled in the art can conceive various modifications or modifications within the scope of the idea described in the claims, and these naturally belong to the technical scope of the present invention. understood as a thing.

INDUSTRIAL APPLICABILITY The present invention is useful in promoting user behavior, and is particularly useful in implementing a stamp rally.

1 stamp rally system 10 stamp rally support device 11 calculation unit 12 storage unit 13 classification unit 14 presentation unit 15 creation unit 16 communication unit 20 terminal device 21 calculation unit 22 storage unit 23 display unit 24 communication unit 30 database device 31 calculation unit 32 storage Section 33 Communication Section 40 Network 50 Network

Claims (8)

The information processing device
A process of presenting a plurality of options for configuring a stamp rally on an information processing terminal used by a user participating in the stamp rally;
A user who has determined to include two or more options among the plurality of options in the options of the stamp rally by the user before the user starts the stamp rally , and includes the determined two or more options. creating a stamp sheet for use by the user, and outputting the stamp sheet to an information processing terminal used by the user. 2. The information processing method according to claim 1, wherein said options are options relating to behavior of said user. 3. The information processing method according to claim 1, wherein the process of presenting includes a process of extracting an option to be presented from a pool containing a plurality of the options. 4. The information processing method according to any one of claims 1 to 3, wherein said processing for presenting includes processing for presenting said options to be presented for each of said users. 5. The information processing method according to any one of claims 1 to 4, wherein the process of presenting includes a process of presenting the options belonging to a plurality of different categories. The information processing method according to any one of claims 1 to 5, wherein the process of presenting includes a process of presenting the options to be presented based on attribute information or action history of the user. An information processing device,
a presentation unit that causes an information processing terminal used by a user participating in the stamp rally to present a plurality of options for configuring the stamp rally;
A user who has determined to include two or more options among the plurality of options in the options of the stamp rally by the user before the user starts the stamp rally , and includes the determined two or more options. and a creating unit that creates a stamp sheet for the user and outputs the stamp sheet to an information processing terminal used by the user. information processing equipment,
A process of presenting a plurality of options for configuring a stamp rally on an information processing terminal used by a user participating in the stamp rally;
A user who has determined to include two or more options among the plurality of options in the options of the stamp rally by the user before the user starts the stamp rally , and includes the determined two or more options. an information processing program for creating a stamp sheet for the user and outputting the stamp sheet to an information processing terminal used by the user.

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