JP7336058B2 - Game tools and marketing knowledge teaching methods - Google Patents

Description

The present invention relates to gaming equipment and methods of teaching marketing knowledge.

Patent Literature 1 discloses a board game device equipped with two types of boards and a plurality of cards. Accounting terms generated in association with the player's activities are displayed on each of the cards, and one board is provided with an asset column, a liability column, a net asset column, an expense column, and an income column. The asset column, the liability column, the net worth column, the expense column, and the income column each have a plus display portion and a minus display portion, and each display portion of the one board has a predetermined card among the cards. Another board is provided with a plurality of player activity form columns, and at least a part of the activity form column displays contents corresponding to one board. Information is displayed in the activity form column where the contents are displayed, indicating where on one board the card with the contents corresponding to the activity form is placed.

JP 2018-99407 A

By the way, for example, a person in charge of marketing activities in a company may wish to learn a marketing technique for collecting information on prospective customers.
SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a game tool or the like that enables a player to learn a marketing method of collecting information on prospective customers while playing a game.

For this purpose, the technology disclosed in this specification includes a plurality of cards describing a method for collecting information on prospective customers, a piece indicating a person who performs the collection of the information, and the information and currency indicating funds for performing the collection of the cards, wherein at least some of the plurality of cards include the number of personnel required to perform the technique and the number of personnel required to perform the technique. and the amount of said information to be collected by carrying out said technique.
Here, it is preferable to have a trouble defining material that is selected at a predetermined timing in the game and defines a trouble that hinders the collection of the information.
Moreover, it is preferable that the plurality of cards describe a period during which the method is executed.
In addition, it is preferable that the plurality of cards describe the premise for executing the technique and the effect obtained by executing the technique.
In addition, the information has a plurality of items to be satisfied for each prospective customer, the information in which a part of the items is satisfied is a list, and more items than the list are satisfied in the plurality of items The information obtained is read, and the information that satisfies more items than the read is MQL. Attribute information indicating what can be obtained from the MQL may be described.
Also, the plurality of cards may include an event card describing that an event that provides an opportunity to contact prospective customers is held as the method.
Also, the event card may describe a numerical value of an event effect, which is an effect obtained by executing the event, within a predetermined range.
Also, the plurality of cards may include a research card for investigating in advance which value within the predetermined range the event effect will be.

Viewed from another point of view, the technology disclosed in this specification includes a plurality of cards describing a technique for collecting information on prospective customers, a piece indicating a person who performs the collection of the information, and the and currency indicating funds for performing information gathering, wherein at least some of the plurality of cards include the number of personnel required to perform the technique and the number of personnel required to perform the technique. the amount of funds required to implement the method, the number of said information to be collected by performing the method, and the period for which the method is to be performed, and said information shall include items to be satisfied for each customer. If there are multiple items and some of the items are satisfied, the information is regarded as a list, and the information that is satisfied with more items than the list among the multiple items is regarded as a lead. The information filled with many items is an MQL, and the plurality of cards are displayed with a plurality of images showing each of the list, the lead, and the MQL, and the display mode of the plurality of images is switched. By doing so, it is a game tool that shows what can be obtained by the above method among the list, the lead, and the MQL.
Viewed from yet another perspective, the technology disclosed in this specification includes a plurality of cards describing a technique for collecting information on prospective customers, a piece indicating a person who performs the collection of the information, currency indicating funds for performing the collection of information, wherein at least some of the plurality of cards include the number of personnel required to perform the method and the number of personnel required to perform the method; Participating in a marketing game using gaming equipment that describes the amount of funds required to run and the amount of said information to be collected by performing said technique; and a step of explaining the technique to a person.

According to the present invention, a game tool or the like is provided that enables learning of a marketing technique for collecting information on prospective customers while playing a game.

1 is a diagram showing an example of the overall configuration of a game set to which this embodiment is applied; FIG. It is a figure for demonstrating the schematic structure of an exhibition May card. FIG. 4 is a correlation diagram for explaining the relationship between cards forming a card bundle; FIG. 10 is a diagram for explaining first to sixth cards; FIG. 4 is a diagram for explaining a cheat sheet; FIG. FIG. 10 is a diagram for explaining a tally table displayed on the tally terminal; 4 is a flow chart showing a marketing knowledge teaching method;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.
<Game set 1>
FIG. 1 is a diagram showing an example of the overall configuration of a game set 1 to which this embodiment is applied.
A game set 1 is a game device for executing a game for learning marketing theory.
As shown in FIG. 1 , the game set 1 has a player set 10 and a master set 50 . The game set 1 in the illustrated example has a plurality (three) of player sets 10, but the number is not particularly limited.

The game set 1 is used by a plurality of players (for example, three) who participate in the game and a game master (for example, one person) who is in charge of the game. To explain further, each player participates in the game using one player set 10 at a time. Also, the game master progresses the game while using the master set 50 .

An outline of a game played using the game set 1 will be described. In this game, each player becomes a manager of the marketing department and runs a simulation game. The marketing manager is given a budget of 15 million yen for one year and two staff members. In this way, each player conducts marketing activities for a predetermined period (game period) while using the same conditions, ie, limited budget and human resources, to obtain information on prospective customers.

In the illustrated example, the game period is two years. The game is executed 24 times in total, with one month in the game period being one turn. The player conducts marketing activities in each turn and obtains LIST, LEAD, and MQL (described later) as prospective customer information. After 24 turns, the player with the most MQL wins the game. To explain further, each player plays the game with the goal of maximizing MQL.

Here, LIST, LEAD, and MQL will be explained. First, LEAD is an information group (prospect customer information group) consisting of prospective customer information that satisfies all predetermined items such as company name, department name, name, telephone number, and the like. In other words, LEAD is personal information that contains necessary information. LIST is a prospective customer information group in which only some of the predetermined items are satisfied. In other words, LIST is a collection of fragmentary personal information. MQL is an abbreviation for Marketing Qualified Lead, and is a group of prospective customer information that has been raised to the stage of being handed over to the sales department among the prospective customer information included in LEAD. In other words, the MQL is a group of prospective customer information in which, among the prospective customer information included in the LEAD, the item of the stage of handing over to the sales department is further satisfied.

LIST, LEAD, and MQL are related such that LEAD is generated from LIST and MQL is generated from LEAD. To explain further, by executing various marketing methods (movements) executed in marketing activities, prospective customer information increases, and as a result, LIST is formed, LIST becomes LEAD, and LEAD becomes MQL. .

Next, the player set 10 will be explained. The player set 10 has a card bundle 11 , staff pieces 13 , coins 15 , tally terminal 17 , player dice 18 and mat 19 .

The card bundle 11 has a plurality of cards each describing a strategy for collecting prospective customer information. The illustrated card bundle 11 has 41 cards, such as the exhibition May card 101, which will be described later. The contents of each card will be described later.

The staff piece 13 indicates a person in charge who collects prospective customer information. In the illustrated example, two staff pieces 13 are distributed. That is, in this game, each player who is the manager of the marketing department has two persons in charge.

The coin 15 is an example of currency representing funds for collecting prospective customer information. In the illustrated example, coins 15 worth 15 million yen are distributed to each player. That is, each player has a budget of 15 million yen.

The tallying terminal 17 is a device for automatically tallying LIST, LEAD, and MQL by each player's inputs of moves and details of troubles. Also, the aggregation terminal 17 is a device for recording (storing) LIST, LEAD, and MQL. The tallying terminal 17 in the illustrated example is a computer such as a tablet or a mobile phone, for example.

The player dice 18 is a tool for determining specific contents of a predetermined move such as finding a list, which will be described later. Although a dice will be used as an example here, the indicator is not particularly limited as long as it can indicate a numerical value at random. The player dice 18 may be composed of, for example, roulette.
The mat 19 is a sheet-like member indicating an area where each player places cards of the card stack 11, staff pieces 13, coins 15, and the like.

Next, the master set 50 will be explained. The master set 50 has a calendar 51 , master dice 53 , tally board 55 and cheat sheet 57 .
The calendar 51 is a tool for displaying which time (in the illustrated example, month) the current time is during the game period. The display of this calendar 51 is switched by the game master according to the progress of the turn.

The master die 53 is a tool for determining specific contents of trouble events. Although the details will be described later, a plurality of trouble events are described in the cheat sheet 57 and determined according to the result of the master dice 53 . Although dice will be used as an example here, there is no particular limitation as long as the indicator can indicate a number at random. The master dice 53 may use, for example, roulette.

The tabulation board 55 is a board for describing each player's LIST, LEAD, MQL, and the like. In the tally board 55 of the illustrated example, quarterly MQLs and the like are entered for each player by the game master.

The cheat sheet 57 is a sheet on which information on exhibitions and trouble events, which will be described later, is described. This cheat sheet 57 is usually hidden from each player and managed by the game master, and is disclosed only to the player who has executed the "research" (described later). Details of the cheat sheet 57 will be described later.

<Exhibition May Card 101>
FIG. 2 is a diagram for explaining a schematic configuration of the May exhibition card 101. As shown in FIG.
Next, a schematic configuration of the May exhibition card 101 will be described with reference to FIGS. 1 and 2. FIG. The May exhibition card 101 shown in FIG. 2 is one of the cards that constitute the card bundle 11 (see FIG. 1). Although the written contents of the cards constituting the card bundle 11 are different from each other, the layout of the cards is common. Therefore, the layout of each card will be described below using the May exhibition card 101 as an example.

As shown in FIG. 2, the May exhibition card 101 has a move display area R1, an explanation display area R3, a cost display area R5, a type display area R7, and a period display area R9.
The move display area R1 is an area for displaying a move. In the illustrated player display area R1, there are a player number R11, which is a serial number assigned to each player, a player name R13, and a player genre (attributes, details of which will be described later). A player attribute R15 is displayed. Here, the move R13 is displayed in a font size larger than that of the move number R11 and the move attribute R15 to improve visibility.

The explanation display area R3 is an area for displaying detailed explanations of the moves. In the illustrated explanation display area R3, a premise R31, which is a precondition for executing a move, and a result R33 obtained by the move are displayed. Here, if the content described in premise R31 is not satisfied, the move cannot be executed. That is, if the premise R31 is not satisfied, the card cannot be exercised.

The cost display area R5 is an area for displaying the cost required to execute a move. In the illustrated cost display area R5, a cost icon R51, a period icon R53, and a personnel icon R55 are displayed. The card can be exercised by spending the necessary expenses and personnel indicated in the cost display area R5.

Here, the cost icon R51, the period icon R53, and the staff icon R55 in the illustrated example are configured to enhance their visibility. Specifically, the expense icon R51 is surrounded by a circular graphic and displayed together with an image of a bundle of bills suggesting the expense. Similarly, the period icon R53 is displayed with an annular graphic and a clock image suggesting the period. In addition, the personnel icon R55 is displayed together with a ring-shaped figure and an image of a person suggesting personnel.

The type display area R7 is an area that indicates the type of prospective customer information (assets) acquired by a move. In the illustrated type display area R7, a LIST icon R71, a LEAD icon R73, and an MQL icon R75 are displayed. Also, the LIST icon R71, the LEAD icon R73, and the MQL icon R75 are each displayed in a predetermined figure (a circle in the illustrated example).

Also, the LIST icon R71, the LEAD icon R73, and the MQL icon R75 are displayed by switching the display modes depending on whether or not they are acquired by the player. Specifically, if it is acquired by a player, it is displayed in a highly visible display mode (eg, blue), and if it is not acquired by a player, it is displayed in a display mode with low visibility (eg, light blue). be done. In the example shown in FIG. 5, the LIST icon R71 is displayed in a display mode with low visibility, and the LEAD icon R73 and MQL icon R75 are displayed in a display mode with high visibility. In other words, it is shown that LIST cannot be acquired but LEAD and MQL can be acquired by using this exhibition May card 101 .

The period display area R9 is an area indicating a period during which an effect obtained by a move is generated. In the illustrated period display area R9, a position indication icon R91 indicating the position where the card is placed after the card is used, and a duration icon R93 indicating the period during which the effect continues are displayed. In the illustrated position indication icon R91, either "H" or "P" is displayed in a circle. Here, "H" is an abbreviation for HAND, and indicates that the card is returned to the player's hand (hand) after being used. "P" is an abbreviation for PLCACE, and indicates that the card remains on the field even after being used. The number of the duration icon R93 indicates the duration of the effect, in other words, the period during which the card remains in play. In the illustrated duration icon R93, "1", "3", "6", "X", etc. are displayed in a circle. For further explanation, for example, "1" indicates that the effect duration period ends in one month (one turn), and "X" indicates that the effect continues until the end of the game.

<Relationship of cards>
FIG. 3 is a correlation diagram for explaining the relationship between the cards forming the card bundle 11. As shown in FIG.
Next, referring to FIG. 3, the relationship between the cards forming the card bundle 11 will be described.

Each of the cards that make up the card bundle 11 describes different moves, costs, and the like. This card can be divided into multiple types depending on the attributes and effects of the player. Specifically, the cards that make up the card bundle 11 are classified into event cards 110, MA cards 120, advertisement cards 130, operation cards 140, WEB cards 150, and other cards 160. .

By color-coding the characters and figures written on the card for each type, it becomes easier for the player to distinguish between the types. To explain further, for example, the event card 110 may be blue, the MA card 120 may be green, the advertising card 130 may be red, the operation card 140 may be purple, the WEB card 150 may be orange, and the other card 160 may be gray. .

Each type will be described below.
The event card 110 is a card related to an event such as an exhibition or a seminar, which is a point of contact with prospective customers. By using this event card 110, the player can acquire LEAD and MQL. The event card 110 in the illustrated example has an exhibition card 111 and a seminar card 113 for holding an event such as an exhibition or seminar, and an event follow-up mail card 115 that can acquire MQL by executing after the event. Here, the exhibition card 111 is more expensive and more effective than the seminar card 113 .

The MA system card 120 is a card related to marketing automation (MA). MA here is a mechanism for automating marketing activities for acquiring prospective customer information such as MQL and increasing efficiency. By using this MA card 120, the player can acquire MQL. The MA-type cards 120 in the illustrated example include an MA (expensive) card 121 that is a relatively expensive MA mover, an MA (cheap) card 123 that is a relatively inexpensive MA mover, and a scenario card 125 for executing a scenario whose effect increases when combined with the MA. Here, the MA (expensive) card 121 is more expensive and more effective than the MA (cheap) card 123 .

The advertising card 130 is a card related to advertisements for prospective customers. By using this advertising card 130, the player can acquire LEAD and MQL. The advertising card 130 in the illustrated example has a tie-up card 131 that advertises in cooperation with a company and an online card 133 that advertises online.

Operational cards 140 are cards related to moves executed within the marketing department that the player is in charge of. By using this operational card 140, the player can acquire LIST, LEAD, and MQL. The operation system card 140 in the illustrated example is a social account showroom that increases assets and effects by combining a name identification/mail delivery card 141 that utilizes acquired assets LIST, LEAD, and MQL with other moves. card 143; Here, the name identification is a work of putting together the same person or ID by using information such as name, telephone number, etc. from a plurality of databases as clues.

The WEB-based card 150 is a card associated with a WEB site accessible by prospective customers. By using this web-based card 150, the player can obtain LIST, LEAD, and MQL. The WEB-related cards 150 in the illustrated example are a WEB site card 151 that is a measure related to the WEB site itself, a reading card 153 that is a measure related to the reading posted on the WEB site, and a white paper posted on the WEB site. It has a white paper card 155 which is a shot and a landing page card 157 which is a shot about a landing page. Here, a white paper is a document issued by a company to which a marketing department belongs, such as a sales document or a technical document. A landing page is a page on a network that sets a link source to an online advertisement and prompts, for example, an inquiry, a request for information materials, or a purchase.

Here, a landing page produced by the landing page card 157 can be produced more easily than a website. To further explain, WEB site cards 151 are more costly and more effective than landing page cards 157 . Reading cards 153 and white paper cards 155 can also increase the effectiveness of the website.

The other card 160 has an outsourcing/research card 161 that indicates measures with special effects, such as outsourcing to hire temporary staff, research to investigate the effects of exhibitions, and pipeline design to nullify troubles.

As described above, in the present embodiment, when one card is combined with another card, the obtained effect changes. That is, by combining cards, the effect of each move can be further enhanced. In addition, the player can better understand each move by considering the combination of each card.

The combination of cards will be explained below. First, as indicated by an arrow 301 , the effect of the MA card 120 is increased by combining (collaborating) with the event card 110 . In particular, the effect of the MA card 120 increases when combined with an event to acquire LEAD. Further, as indicated by an arrow 303, the effect of the advertising card 130 increases when combined with a web card. Also, as indicated by an arrow 305 , the effect of the operation system card 140 is increased by combining it with the WEB site card 151 , the reading card 153 and the white paper card 155 . In addition, as indicated by arrow 307 , the effect of MA card 120 increases when combined with white paper card 155 .

<First Card 114 to Sixth Card 164>
FIG. 4 is a diagram for explaining the first card 114 to the sixth card 164. FIG.
Next, the first card 114 to the sixth card 164 will be described with reference to FIGS. 2 to 4. FIG. Here, the first card 114 is an example of the event card 110 . Similarly, the second card 124 is an example of the MA card 120, the third card 134 is an example of the advertisement card 130, the fourth card 144 is an example of the operational card 140, and the fifth card 154 is The sixth card 164 is an example of the WEB-based card 150 , and an example of the other card 160 .

Each of the first to sixth cards 114 to 164 displays various information in each display area described with reference to FIG. Here, taking the first card 114 as an example, the information displayed on each card will be described.

In the action display area R1 in the first card 114, the action number is "10", the action is "holding a seminar (50 people)", and the action genre (attribute) is "event". display. In addition, the explanation display area R3 displays that the condition is that there are 1,000 or more leads as a 'prerequisite' and that 'free if there is a showroom', and that '5 leads are available' as an 'effect'. Display "Get MQL". Further, the cost display area R5 displays that the cost is "200,000 yen", the period is "1 month", and the staff is "1 person". Further, the type display area R7 displays acquisition of "MQL" among LIST, LEAD, and MQL. In addition, the period display area R9 displays "H", that is, the card is returned to the hand after being exercised, and "1", that is, the effect continues for one month after the exercise.

Although detailed description is omitted, the second card 124 displays information on the move "introduce MA tool (expensive)". Similarly, the third card 134 displays information about the move "tie-up advertisement", the fourth card 144 displays information about the move "list discovery", and the fifth card 154 displays information about the move "website creation". and the sixth card 164 displays information about the move "Research".

In addition, in the fourth card 144 displaying information about "list excavation", the "effect" in the explanation display area R3 is "acquire a list according to the number of dice rolls. (1000 + roll x 200 = number of lists )” is displayed. That is, the "effect" of "list excavation" on the fourth card 144 is not specified as a clear numerical value, and is determined according to the roll of the player die 18 (see FIG. 1). This makes the game more interesting.

<Research>
FIG. 5 is a diagram for explaining the cheat sheet 57. As shown in FIG.
Next, research, which is the move indicated by the sixth card 164, will be described with reference to FIGS.

First, the player can conduct research by using the sixth card 164 shown in FIG. By carrying out this research, it is possible to obtain information in advance about the effect of exhibiting at the exhibition (see May exhibition card 101 in FIG. 2) and the details of trouble events and countermeasures.

Next, I will explain the measures that will be exhibited at the exhibition. As shown in FIG. 2, the effects shown in the exhibition May card 101 are: "Acquire 300 to 3000 leads", "Acquire 3 to 30 MQLs", "The number of leads that can be acquired and The MQL number is fixed and can be known in advance by activating the card 'Research'." That is, although the number of leads and the number of MQLs that can be obtained are predetermined, the effect is described within a predetermined range, and is not described as a clear numerical value. Therefore, the player cannot accurately predict effects, such as the number of LEADs that can be earned.

Next, the trouble event will be explained. In the illustrated example, trouble events occur during the even months of the game period. In other words, some sort of trouble occurs once every two turns. Since this trouble is determined by the result of the master dice 53 as described above, it occurs randomly. Therefore, the player cannot grasp in advance the details of trouble that will occur in the future.

On the other hand, the cheat sheet 57 discloses the effects of exhibiting at the exhibition, the contents of trouble events, and countermeasures. To explain further, the cheat sheet 57 has an exhibition sheet 571 showing information about each exhibition and a trouble sheet 573 showing information about each trouble.

Here, the exhibition sheet 571 will be explained. The exhibition sheet 571 shows detailed information on the exhibition for each exhibition period (month). Specifically, "Exhibition cost (10,000 yen)", "Number of acquired leads (cases)", "Lead unit price (yen)", "Number of acquired MQLs (cases)", "MQL rate (MQL/LEAD) ” and “MQL unit price (10,000 yen)” are disclosed. By looking at this exhibition sheet 571, the player can grasp in advance the effect of participating in the exhibition. Therefore, for example, a player who is considering the execution timing of the exhibition, based on the "MQL unit price (10,000 yen)" described in the exhibition sheet 571, the "MQL unit price (10,000 yen)" "Exhibition (June)" can be selected.

Next, the trouble sheet 573 will be explained. The trouble sheet 573 has columns of "Trouble" indicating the content of the trouble and "Effect" indicating the effect of the trouble. For example, if "[1] Sales does not follow MQL" as a trouble, the effect is "20% of MQL disappears (calculated based on last month's MQL)". However, "If you have already exercised the card 'Pipeline Design', you can negate the effect of trouble." Therefore, from this trouble sheet 573, the player can know that the trouble of "sales does not follow MQL" can be avoided by executing "pipeline design". "[1]" in the "Trouble" column indicates the roll of the master dice 53. That is, when the roll of the master dice 53 is "1", the trouble "Sales does not follow MQL" occurs.

As described above, by looking at the exhibition sheet 571 and the trouble sheet 573 that constitute the cheat sheet 57, the user can obtain information for determining whether or not to execute each move. To further explain, the cheat sheet 57 is configured to encourage the player to exercise "research," albeit at a cost.

<Summary table>
FIG. 6 is a diagram for explaining the tally table displayed on the tally terminal 17. As shown in FIG.
Next, the summary table displayed on the summary terminal 17 will be described with reference to FIG.

As described above, the tallying terminal 17 records LIST, LEAD, and MQL, which are assets, by inputting actions and details of troubles by each player. The tallying terminal 17 displays a tallying table as shown in FIG. 6, and displays LIST, LEAD, and MQL by each player inputting the details of the moves and troubles in the tallying table.

Here, the tally table in the illustrated example has input fields for cards exercised and trouble events that have occurred for each month of the game period. For example, the card exercised and the trouble event that occurred in that month, that is, in that turn are entered (inputted) in the counting terminal 17 by each player. Then, LIST, LEAD, and MQL are calculated by the tabulation terminal 17, and each numerical value is displayed at each display position in the tabulation table. This makes it easier for each player to calculate their assets.

<How to proceed with the game>
Next, how to proceed with the game using the game set 1 will be described with reference to FIGS. 1 to 6. FIG.
Using the game set 1 configured as described above, the game proceeds as follows.

Each player places a card to be exercised in a predetermined area on the mat 19 each turn. At this time, coins 15 and staff pieces 13 corresponding to the necessary costs (expenses and personnel) displayed on the card are superimposed on the card. There is no limit to the number of cards that can be used in one turn, as long as the cost can be covered.

This card, coins 15 and staff pieces 13 are checked by the game master every turn. This check prevents players from misunderstanding and executing moves. In addition, the player fills in the tallying terminal 17 every turn. As a result, numerical calculation errors are suppressed, and the player can evaluate each move by himself/herself.

Then, turns are repeated until the game period (two years in the illustrated example) ends. Then, the game master enters LIST, LEAD, MQL, and the like in the tally board 55 at predetermined timing, such as every quarter. As a result, the competitive spirit among the players is aroused, and the interest in the game is improved. After 24 turns have been completed, the player with the most MQLs displayed on the tally board 55 wins the game.

An inventory will be taken in April of the new fiscal year. This stocktaking causes the following events. First, the budget returns to the initial value of 15 million yen. Here, it is impossible to carry forward the previous year's budget. Also, in the inventory, subtraction processing of the assets acquired so far is performed. For example, LIST is deleted by 30%, LEAD is deleted by 20%, and MQL is deleted by 10%. As for "MA" (tool main body), the user can select whether to pay the cost for one year and continue or to cancel. At this time, it may be possible to replace the MA tool, such as from the introduction of the MA tool (expensive) to the introduction of the MA tool (inexpensive). In addition, the "list excavation" card, which is a card that excavates the list, returns to the player's hand.

<How to teach marketing knowledge>
FIG. 7 is a flow chart showing a marketing knowledge teaching method.
By executing the game using the game set 1, each player can more practically learn marketing methods (tactics) for acquiring prospective customer information. Therefore, if the game set 1 is used in a seminar for teaching knowledge of marketing techniques, for example, an experiential learning method can be realized, and marketing knowledge can be taught more effectively.

To further illustrate, a seminar may be run as follows.
First, as shown in FIG. 7, the instructor of the seminar first explains the outline to the seminar participants (S701). In this outline explanation, after the instructor explains outlines such as LIST, LEAD, and MQL itself and how to proceed with marketing activities (digital marketing), the rules of the game using game set 1 are explained.

Next, the instructor and seminar participants play a game using the game set 1 (S702). At this time, the instructor becomes the game master, and the seminar participants become the players.

Next, after the game is over, the instructor reviews the game based on the MQL displayed on the summary board 55 (S703). Then, the marketing method used in the game is explained (S704). This allows the seminar participants to deepen their understanding of the strategies compared to general classroom lectures.

<Modification>
In the above description, the first card 114 to sixth card 164 constituting the card bundle 11 are taken as examples, and the event card 110, MA card 120, advertisement card 130, operation card 140, WEB card 150, and other cards such as 160 have been described, but are not so limited. For example, the card bundle 11 may not include some of the event cards 110, the MA cards 120, the advertisement cards 130, the operation cards 140, the WEB cards 150, and the other cards 160. may include cards with attributes of

Further, in the above description, the card bundle 11 has 41 cards, but the number is not limited to 41, and may be more or less than 41. To explain further, the type of move described on each card, the numerical values included in the cost, premise, effect, etc. are not limited to the above explanation.

Further, in the above description, it has been explained that the tallying terminal 17 is configured by a computer. The tallying terminal 17 may be configured with a calculation table or the like.

Also, in the above description, the game period is two years and one month is one turn, but the game is not limited to this. For example, the game period may be five years, or two months may be one turn. Also, in the above explanation, it is explained that the inventory is taken in April of the new fiscal year, but it is not limited to this. For example, an aspect in which inventory is performed every three months or an aspect in which inventory is not performed may be employed.

Further, in the above description, the cost icon R51, the period icon R53, and the personnel icon R55 are displayed in the cost display area R5, but any one of them may be displayed, or other icons may be displayed. may include an icon for the cost of

Also, in the above description, the game set 1 has the player set 10 and the master set 50, but it is not limited to this. For example, the game set 1 may be configured to have only the player set 10 . To explain further, the game set 1 may be configured without the master set 50 . In such a configuration, for example, the game master may create the cheat sheet 57 himself.

Also, in the above description, the game master is a person different from the players, but for example, one of the players may also serve as the game master.
Also, in the above description, the game set 1 is described as a game using physical cards, but it is not limited to this. The game set 1 may be configured as computer software, for example, as long as a game in which each player participates can be executed.

Although various embodiments and modifications have been described above, it is of course possible to combine these embodiments and modifications.
In addition, the present disclosure is not limited to the above embodiments, and can be embodied in various forms without departing from the gist of the present disclosure.

The game set 1 is an example of game equipment. The staff piece 13 is an example of a piece. Coin 15 is an example of money. A sixth card 164 is an example of a survey card. Trouble sheet 573 is an example of a trouble defining material. A LIST icon R71, a LEAD icon R73, and an MQL icon R75 are examples of attribute information and multiple images.

1...Game set 13...Staff piece 15...Coin 101...May exhibition card R1...Play display area R3...Explanation display area R5...Cost display area

Claims (10)

a plurality of cards with methods for collecting prospect information;
a piece indicating a person who performs the collection of information;
a currency indicative of funds to carry out said collection of information;
A gaming device comprising:
At least a portion of the plurality of cards includes the number of personnel required to perform the technique, the amount of funds required to perform the technique, and the amount of funds collected by performing the technique. and the number of said pieces of information to be played. 2. The game equipment according to claim 1, further comprising a trouble defining material which is selected at a predetermined timing in the game and defines a trouble which hinders the collection of said information. 3. The game equipment according to claim 1, wherein the plurality of cards describe a period during which the technique is executed. 4. The game equipment according to any one of claims 1 to 3, wherein the plurality of cards describe the premise of executing the technique and the effect obtained by executing the technique. The information has a plurality of items to be satisfied for each prospective customer, a list of the information that partially satisfies the items, and a list of the information that satisfies more items than the list among the plurality of items. Let information be a lead, and let MQL be the information in which more items than the lead are satisfied among the items,
5. The game according to any one of claims 1 to 4, wherein attribute information indicating one of the list, the lead, and the MQL obtained by executing the method is described on the plurality of cards. tools. 6. The game equipment according to any one of claims 1 to 5, wherein said plurality of cards includes an event card stating that an event that provides an opportunity to contact prospective customers is carried out as said technique. 7. The game equipment according to claim 6, wherein said event card describes a numerical value of an event effect, which is an effect obtained by executing said event, within a predetermined range. 8. The game equipment according to claim 7, wherein said plurality of cards include survey cards for investigating in advance which value within said predetermined range the event effect will be. a plurality of cards with methods for collecting prospect information;
a piece indicating a person who performs the collection of information;
a currency indicative of funds to carry out said collection of information;
A gaming device comprising:
At least a portion of the plurality of cards includes the number of personnel required to perform the technique, the amount of funds required to perform the technique, and the amount of funds collected by performing the technique. The number of said information to be processed and the period for performing the method are described,
The information has a plurality of items to be satisfied for each customer, and the information that satisfies some of the items is a list, and the information that satisfies more items than the list among the plurality of items is listed. Let it be a lead, and let MQL be the information in which more items than the lead are satisfied among the items,
A plurality of images representing the list, the lead, and the MQL are displayed on the plurality of cards, and by switching the display mode of the plurality of images, the list, the lead, and the MQL can be displayed. Game equipment showing what can be obtained by the above method. a plurality of cards with methods for collecting prospect information;
a piece indicating a person who performs the collection of information;
a currency indicative of funds to carry out said collection of information;
A gaming device comprising:
At least a portion of the plurality of cards includes the number of personnel required to perform the technique, the amount of funds required to perform the technique, and the amount of funds collected by performing the technique. a participant playing a marketing game with a gaming device that describes the number of said pieces of information to be played;
a step of giving a commentary on the method to the participants;
marketing knowledge teaching method.

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