JP7300789B1 - Program, method, and information processing device - Google Patents

Abstract

An object of the present invention is to promote an understanding of a customer's lifestyle. A program causes a computer to acquire purchase information in which customer identification information for identifying each of a plurality of customers and merchandise information indicating merchandise purchased by each of the plurality of customers are associated with each other; classifying a plurality of customers into at least one characteristic class based on the purchase information and the characteristic information; and acquiring behavior information indicating the behavior of each of the plurality of customers. and generating lifestyle information indicating behavior tendencies of customers belonging to the target class based on behavior information of customers belonging to the target target class among at least one characteristic class. [Selection drawing] Fig. 2

Description

Application of Article 30, Paragraph 2 of the Patent Act Publication by posting on website, date of publication: November 2, 2020, website address: https://fez-inc. jp/7096 Publication by posting on the website, publication date: November 2, 2020, website address: https://prtimes. jp/main/html/rd/p/000000036.000056777. html Disclosure by posting on the website, publication date: November 2, 2022, website address: https://markezine. jp/article/detail/40485 Publication by posting on website, date of publication: November 4, 2020, website address: https://kokusaishogyo-online.jp/article/detail/40485 jp/2022/11/83382 Published by posting on the website, date of publication: November 4, 2022, website address: https://japan. zdnet. com/article/35195583/ Published by posting on the website, date of publication: November 4, 2020, website address: https://xtech. nikkei. com/atcl/nxt/news/18/14076/ Publication by publication, Publisher: Advertising Conference, Publication name: Monthly Sales Promotion Conference, Number of issues: January 2023, Date of publication: Reiwa 4 December 1,

The present invention relates to programs, methods, and information processing apparatuses.

Consumers' purchasing behavior is analyzed, and analysis results are used for product sales promotion. Consumer behavior includes various behaviors such as moving to purchase a product, reviewing a product, and final purchase of a product. Patent Literature 1 describes a purchase situation analysis support device capable of analyzing characteristics of behavioral patterns in purchasing activities.

Japanese Patent Application Laid-Open No. 2022-61882

As in the device described in Patent Literature 1, the classification result of the consumer's behavior pattern and the classification result of the purchase information are analyzed in association with attributes such as the place of residence and age of the consumer. However, there is a demand for a deeper understanding of customers' (consumers') lifestyles in situations such as product marketing.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a program, method, and information processing apparatus capable of promoting understanding of a customer's lifestyle.

A program according to an aspect of the present invention causes a computer to acquire purchase information in which customer identification information identifying each of a plurality of customers and merchandise information indicating merchandise purchased by each of the plurality of customers are associated with each other. and acquiring characteristic information indicating the characteristics of the product, classifying a plurality of customers into at least one characteristic class based on the purchase information and the characteristic information, and obtaining behavior information indicating behavior of each of the plurality of customers. and generating lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target target class among at least one characteristic class.

According to this aspect, for the target class selected from the characteristic classes into which the customers who purchased the product are classified, it is possible to grasp the lifestyles of the customers belonging to the target class. As a result, unlike grasping customer lifestyles classified by attributes such as the customer's place of residence or age, for example, by grasping the lifestyles of customers according to the value provided by products, Facilitate understanding.

In the above aspect, the behavior information includes facility information of a plurality of facilities used by the customer, and the lifestyle information indicates the tendency of customers belonging to the target class among the characteristic classes to use the plurality of facilities. good. According to this aspect, the usage tendency of the facility is grasped as a lifestyle, and the customer's understanding of which facility is frequently used is facilitated.

In the above aspect, the facility information may include configuration information indicating the configuration of each of the plurality of facilities, and the lifestyle information may indicate trends by configuration. According to this aspect, usage trends for each type of facility are grasped as a lifestyle, and understanding of which type of facility a customer often uses can be facilitated.

In the above aspect, the facility information may include the names of each of the plurality of facilities, and the lifestyle information may indicate trends by name. According to this aspect, usage trends by facility name can be grasped as lifestyles, and understanding of which facilities are frequently used by customers can be facilitated.

The program in the above aspect may further cause the computer to generate screen information used to generate a lifestyle display screen on which the lifestyle is displayed, based on the lifestyle information. Since the lifestyle can be presented to the customer through the lifestyle display screen, it becomes easier for the customer to deepen their understanding.

In the above aspect, the behavior information includes information on the facility where the product was purchased and information on a facility different from the facility where the product was purchased among the plurality of facilities, and the lifestyle information belongs to the target class. The customer indicates the purchased facility usage tendency of using the facility where the product was purchased and the other facility usage tendency of using a facility different from the facility where the product was purchased, and generating screen information is the purchased facility usage tendency. It may include generating screen information used for generating a lifestyle display screen on which other facility usage trends are displayed. According to this aspect, since the usage tendency of the facility different from the facility where the product was purchased is also displayed on the lifestyle display screen, it becomes easier for the customer to deepen their understanding.

In the above aspect, the purchase information includes information indicating whether each of the plurality of customers is a customer who has newly purchased the product or a customer who has purchased the product continuously. The target class is the new class and the continuing class, and the lifestyle information is the new class and the continuing class. By showing the purchase facility usage tendency and other facility usage tendency and generating screen information, the purchase facility usage trend and other facility usage tendency of the new class and the purchased facility usage trend and other facility usage trend of the continuing class are displayed. generating screen information used to generate the displayed lifestyle display screen. According to this aspect, it is possible to compare the purchased facility usage tendency and the other facility usage tendency between the new class and the continuous class, and for example, the influence of the product on the continuous use of the facility can be evaluated. can be evaluated.

In the above aspect, the products include a first product exhibiting a first characteristic and a second product exhibiting a second characteristic, and generating the lifestyle information includes purchasing facilities for each of the new class and the continuing class for the first product. Based on the usage trends and other facility usage trends, and the purchased facility usage trends and other facility usage trends for the new class and continuing class for the second product, the purchased facility usage trends among the first product and the second product Generating effective products that contribute to an increase as lifestyle information and generating screen information is a screen that is used to generate a lifestyle display screen that displays information indicating effective products that contribute to an increase in the tendency to use purchased facilities. generating information. According to this aspect, it is possible to compare a plurality of commodities and identify commodities that contribute to an improvement in the degree of fixation of purchase facilities.

In the above aspect, the behavior information may include information indicating a customer's movement range, and the lifestyle information may indicate a tendency of the customer's behavior range belonging to the target object class among the characteristic classes. According to this aspect, the activity range for each characteristic class is grasped as a lifestyle, and the understanding of how much the customer travels for purchase is facilitated.

In the above aspect, the lifestyle information may indicate the lifestyle of the customer over a period of time. According to this aspect, the lifestyle in a certain period is shown, and behavior such as shopping at multiple stores when the customer is about to purchase a certain product can be grasped as the lifestyle, promoting the customer's understanding. be done.

In the above aspect, information generated based on location information of the customer terminal of the customer may be further obtained. Moreover, in the above aspect, information generated based on the expenditure information obtained from the customer may be further obtained. By using various means for understanding the customer's lifestyle, such as these aspects, the customer's lifestyle information can be acquired more fully, and as a result, the customer's understanding based on the lifestyle can be enhanced. Promoted.

In a method according to another aspect of the present invention, a computer acquires purchase information in which customer identification information identifying each of a plurality of customers and merchandise information indicating merchandise purchased by each of the plurality of customers are associated with each other. Acquisition of characteristic information indicating product characteristics; Classification of a plurality of customers into at least one characteristic class based on purchase information and characteristic information; and Behavior information indicating behavior of each of a plurality of customers. and generating lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target target class among the at least one characteristic class.

According to another aspect of the present invention, there is provided an information processing apparatus that acquires purchase information in which customer identification information that identifies each of a plurality of customers and merchandise information that indicates merchandise purchased by each of the plurality of customers are associated with each other. an information acquisition unit; a characteristic information acquisition unit that acquires characteristic information indicating product characteristics; a classification unit that classifies a plurality of customers into at least one characteristic class based on the purchase information and the characteristic information; and lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target target class among at least one characteristic class. and a lifestyle information generation unit that generates the

ADVANTAGE OF THE INVENTION According to this invention, the program, method, and information processing apparatus which can promote an understanding regarding a customer's lifestyle can be provided.

1 is a schematic diagram of a behavior analysis system according to this embodiment; FIG. It is a figure explaining the outline|summary of the process in the action-analysis system which concerns on this embodiment. It is a block diagram of each system in the action analysis system concerning this embodiment, and a device. It is an example of characteristic class information according to the present embodiment. It is an example of lifestyle information according to the present embodiment. It is an example of purchase information according to the present embodiment. It is an example of characteristic information according to the present embodiment. It is an example of behavior information according to the present embodiment. It is a figure explaining the flow of the process in the action-analysis system which concerns on this embodiment. It is an example of a lifestyle display screen according to the present embodiment. It is another example of the lifestyle display screen according to the present embodiment. 6 is a flowchart of an example of lifestyle information generation processing according to the present embodiment; It is another example of the lifestyle display screen according to the present embodiment. It is another example of the lifestyle display screen according to the present embodiment. It is another example of the lifestyle display screen according to the present embodiment.

The accompanying drawings are taken to describe preferred embodiments of the present invention. It should be noted that, in each figure, the same reference numerals have the same or similar configurations.

FIG. 1 is a block diagram showing an outline of a behavior analysis system 10 according to this embodiment. The behavior analysis system 10 includes a lifestyle analysis device 101 , a purchase information management system 201 , a characteristic information management system 301 , a behavior information management system 401 and an analysis user terminal 501 . Note that the behavior analysis system 10 may include a customer terminal operated by a customer who conducts purchasing behavior.

The behavior analysis system 10 includes a purchase information management system 201, a characteristic information management system 301, a behavior information management system 401, and a network N2. This is an information processing system that performs information processing with the analysis user terminal 501 that is communicatively connected, and analyzes the customer's lifestyle. Here, the lifestyle to be analyzed is information for understanding the customer, including trends in the customer's purchasing behavior, sense of values regarding the customer's purchasing behavior, the range of behavior of the customer, and the like.

The networks N1 and N2 are implemented by, for example, networks such as the Internet and mobile phone networks, LANs (Local Area Networks), or networks combining these.

The lifestyle analysis device 101 is a server device having a computer that performs predetermined processing by executing a predetermined program.

The purchase information management system 201 includes, for example, a sales management system managed by a retail store that sells products, a terminal having a function of performing payment settlement at the store (a point-of-sale terminal, a smartphone in which a settlement application is installed, It is an information processing system composed of a tablet terminal, etc.) and a server connected to the terminal. Alternatively, the purchase information management system 201 may be an information processing system including a server that manages an electronic commerce site (EC site) on the Internet. In the purchase information management system 201, for example, customer identification information such as contact information such as member IDs and e-mail addresses of customers who have registered as members of a retailer's membership service, and customer purchase information are associated and stored. .

Customer identification information is, for example, a mobile device ID (MDID) for identifying a terminal. The behavior analysis system 10 identifies each terminal based on the MDID. The MDID also functions as customer identification information that identifies each customer. The customer identification information is not limited to the MDID, and may be, for example, the customer's member ID managed by the purchase information management system 201, the customer's e-mail address, or the like.

The property information management system 301 is, for example, an information processing device such as a server that stores the property of each product. The characteristics are, for example, the product value and product brand appealed by the product. For example, in the case of daily detergents, the commercial value is value such as time saving and high stain removal performance. A product brand is a category that summarizes product lineups including one or more minimum unit products (minimum management units: Stock Keeping Units (SKUs)) for retailing. Note that the function of the characteristic information management system 301 may be implemented as the function of the lifestyle analysis device 101 .

The behavior information management system 401 is an information processing device such as a server that manages information indicating customer behavior such as facility information used by the customer. The behavior information management system 401 can record facility information used by the customer, for example, based on the customer's location information acquired from the customer's terminal (smartphone, etc.).

The analysis user terminal 501 is, for example, an information processing device used by product manufacturers and retailers, such as a smart phone, tablet terminal, or personal computer.

An outline of processing in the behavior analysis system 10 will be described with reference to FIG. 2 .

In step (A), the customer U uses multiple stores for purchasing behavior. A customer U may use a plurality of stores, such as stores S1, S2, and S3, for example, when making purchases. A customer may use multiple stores on the same day, or may use each store on different days.

In step (B), the behavior information management system 401 acquires customer behavior information from the customer U's terminal D1. The behavior information management system 401, for example, determines the name of the store used for purchase by the customer or the name of the facility visited by the customer based on the location information of the terminal D1, and records the name in association with the terminal D1. Each terminal including the terminal D1 has an MDID for identifying the terminal, and the behavior information management system 401 identifies each terminal based on the MDID. FIG. 2 shows, as an example, a case in which each terminal records in association with the form of a store used by a customer for purchase or a facility visited by the customer.

At step (C), the customer purchases the product at the store, and the purchase information at this time is recorded in the purchase information management system 201 . For example, a customer U purchases a product P at a store S1. When product P is purchased, the retailer obtains customer identification information, for example, through a dedicated application stored on terminal D1. Specifically, a two-dimensional barcode or the like is displayed on the terminal D1 through an application that manages points awarded according to the purchase amount, number of purchases, etc., and the store terminal MD reads the two-dimensional barcode to identify the customer. Information is obtained. Note that the store terminal MD is a terminal having a function of performing payment settlement at the store.

Purchase information including information indicating the product P and customer identification information of the customer who purchased the product is transmitted from the store terminal MD to the purchase information management system 201 through the network. The transmitted purchase information and customer identification information are stored in the purchase information management system 201 in association with the MDID of the terminal separately obtained through the dedicated application stored in the terminal D1 used by the customer. For example, when the customer U operates the terminal D1 and uses a dedicated application or web browser to purchase the product P through the EC site, the purchase information management system 201 directly acquires the MDID from the terminal D1. good too. Also, as the purchase information, information on the product P and information on sales may be acquired through the store terminal MD or EC site. For example, FIG. 2 shows an example in which products are purchased by terminals "terminal D1" and "terminal D2", and the purchased products are "products P, Q" and "product P", respectively. In this way, each terminal may be associated with information on products purchased at the same time, such as product P and product Q associated with terminal D1. As a result, it becomes possible to analyze trends in products that customers purchase at the same time.

In step (D), lifestyle analysis device 101 acquires purchase information from purchase information management system 201 .

At step (E), the lifestyle analysis device 101 acquires characteristic information from the characteristic information management system 301 . The property information is information in which each product and the property of each product are associated with each other.

In step (F), the lifestyle analysis device 101 classifies customers (terminals) based on purchase information and characteristic information. The lifestyle analysis device 101 refers to products associated with each terminal in the purchase information. The lifestyle analysis device 101 refers to characteristics associated with the referenced product from the characteristic information. Lifestyle analysis device 101 classifies each terminal and assigns it to each characteristic class. In FIG. 2, for example, the purchase information records that a product P having characteristics A and B was purchased by a customer operating terminal D1, so terminal D1 is classified into class A corresponding to characteristics A. there is Terminal D2 is similarly classified into class A corresponding to characteristic A. FIG. Terminal D2 is classified into class B corresponding to characteristic B. FIG.

In step (G), lifestyle analysis device 101 obtains a request for lifestyle information from analysis user terminal 501 . The lifestyle information request is, for example, a request for acquisition of lifestyle information in a characteristic class (target class) to be analyzed by the analysis user operating the analysis user terminal 501 .

In step (H), the lifestyle analysis device 101 acquires behavior information from the behavior information management system 401 based on the MDID of the terminal corresponding to the target class. For example, when lifestyle information is requested for class A, lifestyle analysis device 101 acquires behavior information associated with terminals D1 and D2 belonging to class A. FIG.

In step (I), the lifestyle analysis device 101 generates lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information. For example, for class A, lifestyle A is created and associated with class A; Similarly, for class B, lifestyle B is created and associated with class B;

In step (J), the lifestyle analysis device 101 transmits the lifestyle of the target class to the analysis user terminal 501 as lifestyle information.

In the behavior analysis system 10, each customer (terminal) is classified into a characteristic class according to the characteristics of the product purchased by the customer. The behavior analysis system 10 acquires behavior information of customers belonging to a target class to be analyzed among the characteristic classes, and generates a lifestyle for the characteristic class. In this way, the behavior analysis system 10 can analyze the lifestyle of the characteristic class generated based on the purchase of the product, so that it is possible to deepen the understanding of the customer's lifestyle, and to consider sales promotion measures. It is useful for marketing utilization of

Configurations of the lifestyle analysis device 101, purchase information management system 201, characteristic information management system 301, behavior information management system 401, analysis user terminal 501, and customer terminal 601 will be described with reference to FIG. Each part of the lifestyle analysis device 101, purchase information management system 201, characteristic information management system 301, behavior information management system 401, analysis user terminal 501, and customer terminal 601 is stored in a memory or the like in each terminal, device, or system. It can be realized by using an area or by having a processor execute a program stored in a storage area.

The lifestyle analysis device 101 will be described. Lifestyle analysis device 101 includes lifestyle analysis device 101, communication unit 1011, storage unit 1012, characteristic class DB 10121, lifestyle information DB 10122, purchase information acquisition unit 1013, characteristic information acquisition unit 1014, classification unit 1015, behavior information acquisition unit. 1016 , lifestyle information generation unit 1017 , and screen information generation unit 1018 .

Communication unit 1011 communicates with external information processing devices including purchase information management system 201, characteristic information management system 301, behavior information management system 401, and analysis user terminal 501 through network N by lifestyle analysis device 101. Control communications.

Storage unit 1012 acquires various kinds of information used for processing in lifestyle analysis device 101 . The characteristic class DB 10121 and the lifestyle information DB 10122 respectively store characteristic class information and lifestyle information, which will be described later.

The purchase information acquisition unit 1013 acquires, from the purchase information management system 201, purchase information in which customer identification information for identifying customers and product information indicating products purchased by each customer are associated with each other.

The property information acquisition unit 1014 acquires property information in which the property of each product is associated with each product.

The classification unit 1015 classifies customers into characteristic classes based on purchase information and characteristic information. Customer classification is achieved by classifying customer identification information in association with characteristic classes. Customers do not necessarily have to be classified into one characteristic class, but may be classified into multiple characteristic classes.

The behavior information acquisition unit 1016 acquires behavior information indicating behaviors of a plurality of customers from the behavior information management system 401 .

The lifestyle information generation unit 1017 generates lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target class among the characteristic classes. Specifically, the lifestyle information generating unit 1017 receives the specification of the characteristic class to be analyzed from the analysis user who performs the analysis, acquires the target class, refers to the characteristic class DB 10121, and acquires the behavior information. Identify your target customers. The lifestyle information generation unit 1017 refers to the customer's behavior information acquired by the behavior information acquisition unit 1016 based on the identified customer's MDID. The lifestyle information generation unit 1017 generates, for example, lifestyle information indicating usage trends by type of stores and facilities visited by customers in their daily lives, and usage trends by name of the stores and facilities. to generate

The screen information generation unit 1018 generates screen information used for generating a lifestyle display screen on which a lifestyle is displayed, based on the lifestyle information. The screen information generation unit 1018 transmits the screen information to the analysis user terminal 501, so that the analysis user can browse the lifestyle information.

The characteristic class DB 10121 and lifestyle information DB 10122 will be described with reference to FIGS. 4A and 4B.

As shown in FIG. 4A, the property class information stored in the property class DB 10121 has items of "class name", "class property", and "customer identification information". The name of each class is recorded in the "class name" item. Information indicating the characteristics of each class is recorded in the “class characteristics” item. "Characteristics" are, for example, "emphasis on time saving", "emphasis on price", "prefers brand A", "prefers brand B", and the like. Other examples of characteristic contents include characteristic contents such as "luxury-oriented" and "high beauty sensitivity". In the "customer identification information" item, the MDID of the terminal used by the customer assigned to each characteristic class, the customer's member ID and customer's email address managed by the purchase information management system 201, etc. are recorded. .

As shown in FIG. 4B, the lifestyle information stored in the lifestyle information DB 10122 includes "class name", "class characteristics", "facility type", "usage by type", "facility name", and "by name". It has items of "Usage degree" and "Action range".

In the item "facility form", information (form information) of facility forms used by customers belonging to each class is stored based on behavior information described later. For example, facilities used by customers belonging to class A are recorded as "supermarket", "convenience store", and "drug store". In the item of "usage degree by form", the usage degree of each facility calculated based on the behavior information of customers belonging to class A is recorded. The degree of use is recorded, for example, as a difference from the average value of the number of times each facility is used for each type. In the example of FIG. 4, "2.4" is recorded for "supermarket", "-1.2" for "convenience store", and "1.7" for "drug store". .

The "facility name" item stores name information of facilities used by customers belonging to each class based on the behavior information. Names are distinguished, for example, by franchise chain. For example, the names of facilities used by customers belonging to class A are recorded as "A market", "B store", "C pharmacy", and the like. In the item "usage by name", the usage by name calculated based on the behavior information of customers belonging to class A is recorded. The degree of use is, for example, the ratio of the number of times each facility is used by name. In the example of FIG. 4, "4.5%" is recorded for "supermarket", "3.0%" is recorded for "convenience store", and "1.7%" is recorded for "drug store". be done.

Information indicating the extent of the behavior range of the customer belonging to each class, which is determined based on the behavior information, is recorded in the item of "action range". For example, it is recorded that a customer who places importance on short working hours has a narrow range of activities.

Returning to FIG. 3, the purchase information management system 201 will be described. The purchase information management system 201 has a storage section 2011 , a communication section 2013 and a control section 2014 . The storage unit 2011 has a purchase information DB 2012 and purchase information is recorded in the purchase information DB 2012 . A communication unit 2013 controls communication between the purchase information management system 201 and the outside. A control unit 2014 controls various information processing in the purchase information management system 201 .

The purchase information DB 2012 will be described with reference to FIG. The purchase information stored in the purchase information DB 2012 has items of "member ID", "customer identification information" and "product name". In the items of "member ID", "customer identification information", and "product name", the member ID of the customer registered in the purchase information management system 201, the MDID obtained from the terminal used by the customer, the customer's e-mail address, etc. The identification information and the product name acquired from the POS system such as the store terminal are respectively recorded. It should be noted that the products may be distinguished by the product identification ID or the like instead of the product name. Information recorded in the item of "member ID" may be used as the customer identification information. In the example of FIG. 5, the terminal with ID001 is associated with product P and product Q, and the terminal with ID002 is associated with product Q. In addition, purchase information includes purchase date, purchase time, purchased product, purchase amount, payment method, point results, purchase store information, member ID of customers who have registered as members, attribute information such as gender and age, and product Information indicating whether the customer is a new customer or a continuing customer (including top customers) is stored.

Returning to FIG. 3, the characteristic information management system 301 will be described. The characteristic information management system 301 has a storage section 3011 , a communication section 3013 and a control section 3014 . The storage unit 3011 has a characteristic information DB 3012 and characteristic information is recorded in the characteristic information DB 3012 . A communication unit 3013 controls communication between the characteristic information management system 301 and the outside. A control unit 3014 controls various types of information processing in the characteristic information management system 301 .

The characteristic information DB 3012 will be described with reference to FIG. The property information stored in the property information DB 3012 has items of “product name” and “product property”. Information indicating the characteristics of each product is recorded in the item of “product characteristics”. The "product characteristics" are, for example, "time-saving", "medium price", "brand A", "low price", and the like. In the example of FIG. 6, the product P is associated with the characteristics of "time saving", "medium price", and "brand A", and the product Q is associated with the characteristics of "time saving" and "low price".

Returning to FIG. 3, the behavior information management system 401 will be described. The behavior information management system 401 has a storage unit 4011 , a communication unit 4013 and a control unit 4014 . The storage unit 4011 has a behavior information DB 4012 and behavior information is recorded in the behavior information DB 4012 . A communication unit 4013 controls communication between the behavior information management system 401 and the outside. A control unit 4014 controls various information processing in the behavior information management system 401 .

The behavior information DB 4012 will be described with reference to FIG. The action information stored in the action information DB 4012 has items of "customer identification information", "facility type", "facility name", and "movement range". Information on the type of facility used by the customer is stored in the "type of facility" item. The "facility name" item stores name information of the facility used by the customer. Range information indicating the range of movement of the customer is stored in the item of "range of movement". The "moving range" is, for example, a radius of action around the home, a moving range based on a moving route regularly used for commuting to work or school, or the like. Each information of "facility type", "facility name", and "movement range" is recorded based on the position information of the customer terminal, for example. When position information is used, the facility used by the customer, the name of the facility, and the range of movement are identified and recorded based on the coordinate information indicating the location of the customer terminal and the map information.

In the example of FIG. 7, it is recorded that the customer whose "customer identification information" is "ID001" used "supermarket", "convenience store", and "drug store". Also, it is recorded that the "facility name" is "A market", "B store", and "C pharmacy".

Returning to FIG. 3, the behavior information management system 401 may generate and record behavior information based on, for example, information on expenditure (expenditure information) obtained from the purchasing customer instead of the location information of the customer terminal. . For example, the behavior information management system 401 may acquire a receipt image from the customer, analyze the information in the image, identify and record the "facility form", "facility name", or "movement range". Alternatively, the behavior information management system 401 acquires from the customer information on expenditure acquired by a household account book application or the like, analyzes the information, and identifies the “facility form”, “facility name”, or “movement range”. , may be recorded. Also, in these cases, the function of the behavior information management system 401 may be implemented as the function of the lifestyle analysis device 101 .

The analysis user terminal 501 will be described with reference to FIG. The analysis user terminal 501 has a storage unit 5011 , a display unit 5012 , a communication unit 5013 and a control unit 5014 . The storage unit 5011 stores various types of information used for processing in the analysis user terminal 501 . A display unit 5012 is a display of the analysis user terminal 501 . The communication unit 5013 controls communication between the analysis user terminal 501 and the outside. The control unit 5014 controls various information processing in the analysis user terminal 501 .

The customer terminal 601 will be described with reference to FIG. The customer terminal 601 has a storage unit 6011 , a display unit 6013 , a control unit 6014 , a communication unit 6015 and an imaging unit 6016 . An application 6012 is stored in the storage unit 6011 . The application 6012 is, for example, a web browser for browsing the Internet, a dedicated application for a retail store to manage points such as giving points to customers, and the like. The display unit 6013 is, for example, a display. A control unit 6014 controls various information processing in the customer terminal 601 . The control unit 6014 can generate and transmit information indicating the location of the customer terminal 601 . A communication unit 6015 controls communication between the customer terminal 601 and the outside. The image capturing unit 6016 is an image capturing device that captures, for example, receipt information.

Processing in the behavior analysis system 10 will be described with reference to FIG.

In step S801, purchase information of a plurality of customers is recorded in the purchase information management system 201. FIG. In step S802, characteristic information is recorded in the characteristic information management system 301. FIG. The recording of characteristic information can be optionally recorded by the manufacturer who manufactures the product or the retailer who sells the product. In step S803, behavior information of a plurality of customers is recorded in the behavior information management system 401. FIG. Note that the processing from steps S801 to S803 need not be performed in this order.

In step S<b>804 , the screen information generation unit 1018 acquires an analysis request from the analysis user terminal 501 . The analysis request is sent by, for example, the analysis user terminal 501 accessing the lifestyle analysis device 101 through a website provided by the lifestyle analysis device 101 . Customers who operate the analysis user terminal 501 can include manufacturers, retailers, etc., and are not particularly limited, but here, a case where a manufacturer performs analysis using the behavior analysis system 10 will be described as an example. .

In step S<b>805 , the purchase information acquisition unit 1013 transmits a purchase information request to the purchase information management system 201 . Here, the purchase information management system 201 will be described as a system that integrates systems of a plurality of retailers. Through the purchase information management system 201, purchase information at each retailer's store is obtained. In step S<b>806 , the purchase information acquisition unit 1013 acquires purchase information from the purchase information management system 201 .

In step S<b>807 , the characteristic information acquisition unit 1014 transmits a characteristic information request to the characteristic information management system 301 . It should be noted that the property information here is information that has been recorded in the property information management system 301 in advance by the manufacturer, product property information manager, or the like in step S802. In step S<b>808 , the lifestyle analysis device 101 acquires characteristic information from the characteristic information management system 301 .

In step S809, the classification unit 1015 classifies the customer into characteristic classes based on the purchase information and characteristic information. For example, when the purchase information shown in FIG. 5 and the characteristic information shown in FIG. 6 are acquired, the classification unit 1015 generates characteristic classes according to product characteristics. For example, for a product characteristic of "shorter working hours", a characteristic class "emphasis on shorter working hours" is generated into which customers who place importance on the characteristic of "shorter working hours" are classified. The classification unit 1015 records the generated characteristic class information in the characteristic class DB 10121 . Next, the classification unit 1015 classifies the customers into each characteristic class based on the products included in the purchase information. For example, in the purchase information of FIG. 5, a customer whose customer identification information is "ID001" has purchased "merchandise P" and "merchandise Q." Therefore, the customer is classified as a customer who likes the product characteristics of "shorter working hours" of "product P" and "product Q". That is, the classifying unit 1015 classifies the customer by associating the customer whose customer identification information is "ID001" with the characteristic class whose class characteristic is "emphasis on time saving".

In step S810, the lifestyle analysis apparatus 101 acquires a target class to be analyzed from the analysis user terminal 501. FIG. The target class is determined by, for example, selection by the analysis user through a screen displayed on the analysis user terminal 501 by the lifestyle analysis apparatus 101 .

In step S<b>811 , the behavior information acquisition unit 1016 transmits a request for behavior information to the behavior information management system 401 . In step S<b>812 , the behavior information acquisition unit 1016 acquires behavior information from the behavior information management system 401 .

In step S<b>813 , the lifestyle information generation unit 1017 generates lifestyle information indicating the lifestyle of the customer belonging to the target class, and updates the lifestyle information DB 10122 .

The screen information generation unit 1018 generates screen information for displaying a lifestyle display screen on the analysis user terminal 501 based on the generated lifestyle information, and transmits the screen information to the analysis user terminal 501 . Note that the screen information generation unit 1018 can generate and transmit screen information at a timing according to a request from the analysis user.

An example of the lifestyle display screen will be described with reference to FIGS. 9 to 11. FIG. FIG. 9 shows a lifestyle display screen 901 . The lifestyle display screen 901 is a screen that enables comparison of the degree of utilization by facility type for each customer characteristic class classified based on the characteristic information of a certain product and the customer's purchase information.

The lifestyle display screen 901 has target class display areas 9011 and 9012 . The target classes are displayed in target class display areas 9011 and 9012, respectively. For example, characteristic classes "class A" and "class C" corresponding to the fact that "merchandise P" has the characteristics of "time saving" and "brand A" are selected as target classes. As for the selection of the target class, the screen information generation unit 1018 may automatically select the target class when the analysis user designates "merchandise P". In the example of FIG. 9, the target class is selected by the analysis user selecting "medium category", "small category", "brand", and "sub-brand". For example, a product belonging to a category whose "middle category" is "oral care" and "minor category" is "paste", that is, a product classified as toothpaste is selected by "brand" and "sub-brand". For example, a plurality of brands such as 'brand A and brand B' can be selected as 'brand'. If the analysis user specifies "brand A, brand B", the screen information generation unit 1018 automatically selects the target class.

On the lifestyle display screen 901, the degree of use of customers belonging to "class A" and "class C" for each facility type is displayed. For example, the analysis user can obtain knowledge that target customers tend to use drug stores and supermarkets rather than convenience stores when promoting products having characteristics corresponding to "class A".

In addition, on the lifestyle display screen 901, information for comparing the degree of utilization for each facility type may be displayed according to the selection of the analyzing user. For example, if the analysis user selects a drugstore, the difference in usage from the supermarkets to be compared may be displayed. For example, it is displayed that the tendency of customers belonging to "class A" is 1.4 times more likely to use supermarkets than to use drugstores.

A lifestyle display screen 1001 is shown in FIG. Lifestyle display screen 1001 has target class display area 10011 . In the target class display area 10011, as an example, the "middle category" is "oral care", the "minor category" is "paste", and the "brand" is "brand C, brand D...". One "Class B" is designated as the target class. On the lifestyle display screen 1001, lifestyles (behavior tendencies) of customers belonging to "Class B" are displayed for each facility name.

On the lifestyle display screen 1001, customers belonging to "class B" tend to use "A market" to what extent (purchased facility usage tendency) and how much to use other facilities (other facility usage tendency). trend) is displayed. For example, it is shown that 4.0% of customers belonging to "class B" use "A market" and 3.4% use "B store". In addition, trends in characteristic classes over a predetermined period may also be displayed. As an example, in FIG. 10, the trend of characteristic classes on the same day is also displayed. In this way, by making it possible to compare the lifestyles of different stores, it becomes possible for the analysis user to consider which store's policy should be emphasized.

An example of the processing of the lifestyle information generation unit 1017 will be described with reference to FIGS. 11 to 14. FIG. The processing described here is processing based on purchase information that indicates whether the customer is a new customer who has newly purchased a product at a certain facility or a repeat customer who has continuously purchased products at the same facility. is. Specifically, the classification unit 1015 generates a new class that is a class of new customers and a continuous class that is a class of continuous customers as characteristic classes, and the lifestyle analysis device 101 analyzes the new class and the continuous class. enable In addition, the products include a first product having a certain first characteristic and a second product having a certain second characteristic. Enables comparative analysis.

In step S1101, the lifestyle information generating unit 1017 receives selection of the first product from the analysis user. The selection of the first product is performed by, for example, selecting the “brand name” by the analysis user.

In step S1102, the lifestyle information generation unit 1017 receives from the analysis user a selection of a new class and a continuing class as target classes.

In step S1103, the lifestyle information generation unit 1017 generates purchase facility usage trends and other facility usage trends for each of the new class and the continuing class.

In step S1104, the lifestyle information generation unit 1017 generates first difference information indicating the difference between the purchased facility usage tendency and the other facility usage tendency.

Here, an example of the purchase facility usage tendency and other facility usage tendency generated in step S1103 and the first difference information generated in step S1104 will be described with reference to FIG. FIG. 12 shows an example of a lifestyle display screen 1201 generated by the screen information generation unit 1018 based on the information generated in steps S1103 and S1104.

The lifestyle display screen 1201 shows purchase facility usage trends and other facility usage trends for new classes and continued classes of brand C products. In the example of FIG. 12, the purchase facility usage tendency of "D pharmacy" and other facility usage trends of "E store" and "F shop" are shown. The purchase facility usage tendency of "D pharmacy" for the new class is 10.3%, and the other facility usage tendency of "E store" and "F shop" are 10.3% and 5.8%, respectively. In the new class, the difference in propensity of the competing "E store" to the "D pharmacy" is "0.0 point". On the other hand, the purchase facility usage tendency of "D pharmacy" for the continuous class is 13.7%, and the usage tendency of other facilities of "E store" and "F shop" is 9.6% and 5.8%, respectively. In the continuation class, the difference in propensity of the competing "E store" to the "D pharmacy" is "4.1 points".

In the new class, the difference in the trend of "E store" competing with "D pharmacy" is "0.0 point", and in the continuing class, the difference in the trend of "E store" competing with "D pharmacy" is " 4.1 points", the difference between the new class and the continuation class and the competing "E store" has increased by 4.1 points. This difference of 4.1 points corresponds to the first difference information. This indicates that customers who continue to purchase brand C products tend to use the competing "E store" facility less frequently and tend to use the "D pharmacy". In other words, it is shown that customers who continuously purchase brand C products tend to become established at "D pharmacy".

In step S1105, the lifestyle information generation unit 1017 receives the selection of the second product from the analysis user. The selection of the second product is performed by selecting, for example, the “brand name” by the analysis user, in the same manner as the selection of the first product.

In step S1106, the lifestyle information generation unit 1017 receives from the analysis user selection of a new class and a continuing class as target classes.

In step S1107, the lifestyle information generation unit 1017 generates purchased facility usage trends and other facility usage trends for each of the new class and the continuing class.
In step S1108, the lifestyle information generation unit 1017 generates second difference information indicating the difference between the purchased facility usage tendency and the other facility usage tendency.

An example of the purchase facility usage tendency and other facility usage tendency generated in step S1107 and the second difference information generated in step S1108 will also be described with reference to FIG. FIG. 13 shows an example of a lifestyle display screen 1301 generated by the screen information generation unit 1018 based on the information generated in steps S1107 and S1108.

In the example of FIG. 13, purchase facility usage trends and other facility usage trends are shown for new classes and continued classes of products of brand D, respectively. The purchase facility usage tendency of "D pharmacy" for the new class is 8.2%, and the other facility usage tendency of "E store" and "F shop" are 10.0% and 6.2%, respectively. In the new class, the difference in propensity of the competing 'E store' to the 'D pharmacy' is '-1.8 points'. On the other hand, the purchase facility usage tendency of "D pharmacy" for the continuous class is 10.5%, and the other facility usage tendency of "E store" and "F shop" are 9.9% and 6.9%, respectively. In the continuation class, the difference in propensity of the competing "E store" to the "D pharmacy" is "0.6 points".

In the new class, the difference in the trend of "E store" competing with "D pharmacy" is "-1.8 points", and in the continuing class, the difference in the trend of "E store" competing with "D pharmacy" Since it is "0.6 points", the difference from the competing "E store" between the new class and the continuing class has increased by 2.4 points. This difference of 2.4 points corresponds to the second difference information. This indicates that customers who purchase brand D products are less likely to use competing "E store" facilities and more likely to use "D pharmacy". In other words, it is shown that customers who purchase products of brand D also tend to become established at "D pharmacy".

In step S1109, the lifestyle information generation unit 1017 identifies valid products that contribute to an increase in the purchase facility usage tendency based on the first difference information and the second difference information. Specifically, the lifestyle information generation unit 1017 compares the first difference information “4.1 points” for the brand C product with the second difference information “2.4 points” for the brand D product, Products with large increments are identified as valid products. Here, the product of brand C is identified as the valid product.

In step S1110, lifestyle information generating section 1017 records information indicating valid products as lifestyle information.

In the above description, two products are used as an example, but valid products may be identified from a larger number of products. In this case, the lifestyle information generation unit 1017 can generate difference information for each product, compare the plurality of differences, and identify valid products. In addition, valid products can be specified for any range set by the analysis user. For example, the analysis user may select regions where products are sold, and the lifestyle information generator 1017 may identify effective products in each region.

FIG. 14 shows an example of a lifestyle display screen 1401 generated by the screen information generation unit 1018 based on the information indicating the valid products specified by the lifestyle information generation unit 1017. As shown in FIG. The lifestyle display screen 1401 shows the result of evaluating the influence of products of brands A, B, C, and D on the degree of store retention of the D pharmacy. FIG. 14 shows an example in which effective products are displayed by region. On the lifestyle display screen 1401, valid products in each region are displayed in an identifiable manner. For example, in region A, brand C products are valid products, and in regions B and C, brand B products are valid products.

By using the lifestyle analysis device 101, it becomes possible to identify products that contribute to improving store retention, so that, for example, the analysis user can effectively consider sales measures to induce continuous purchases. becomes possible.

The embodiments described above are for facilitating understanding of the present invention, and are not intended to limit and interpret the present invention. Each element included in the embodiment and its arrangement, conditions, shape, size, etc. are not limited to those illustrated and can be changed as appropriate. It is also possible to partially substitute or combine different configurations.

10... Behavior analysis system 101... Life style analysis device 201... Purchase information management system 301... Characteristic information management system 401... Behavior information management system 501... Analysis user terminal 601... Customer terminal 1013... Purchase information acquisition Part 1014...Characteristic information acquisition part 1015...Classification part 1016...Behavior information acquisition part 1017...Lifestyle information generation part 1018...Screen information generation part

Claims (14)

to the computer,
Acquiring purchase information in which customer identification information identifying each of a plurality of customers and merchandise information indicating merchandise purchased by each of the plurality of customers are associated;
Acquiring characteristic information indicating characteristics of the product;
classifying the plurality of customers into at least one characteristic class based on the purchase information and the characteristic information;
Acquiring behavior information indicating behavior of each of the plurality of customers;
generating lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target target class among the at least one characteristic class;
The program that causes the to run. The program according to claim 1,
the behavior information includes facility information of a plurality of facilities used by the customer belonging to the target class;
The program, wherein the lifestyle information indicates a tendency of the customers belonging to the target class to use the plurality of facilities. The program according to claim 2,
the facility information includes configuration information indicating the configuration of each of the plurality of facilities;
The program, wherein the lifestyle information indicates the trend for each form. The program according to claim 2,
The facility information includes the name of each of the plurality of facilities,
The program, wherein the lifestyle information indicates the trend by the name. The program according to claim 2,
to the computer;
The program further causes the execution of generating screen information used for generating a lifestyle display screen on which the lifestyle is displayed, based on the lifestyle information. The program according to claim 5,
the behavior information includes information on the facility where the product was purchased and information on a facility different from the facility where the product was purchased, among the plurality of facilities;
The lifestyle information indicates a purchasing facility usage tendency in which the customer belonging to the target class uses the facility where the product was purchased and another facility usage tendency in which the customer uses a facility different from the facility where the product was purchased. ,
Generating the screen information includes generating the screen information used to generate the lifestyle display screen on which the purchased facility usage tendency and the other facility usage tendency are displayed. The program according to claim 6,
The purchase information includes information indicating whether each of the plurality of customers is a customer who has newly purchased the product or a customer who has continuously purchased the product,
The characteristic classes include a new class to which customers who have newly purchased the product belong, and a continuation class to which customers who have continuously purchased the product belong,
the target classes are the new class and the continuation class;
The lifestyle information indicates the purchase facility usage tendency and the other facility usage tendency of the new class and the continuing class, respectively;
Generating the screen information includes the lifestyle display displaying the purchased facility usage trend and the other facility usage trend of the new class and the purchased facility usage trend and the other facility usage trend of the continuous class. generating the screen information used to generate a screen. The program according to claim 7,
The product includes a first product exhibiting a first characteristic and a second product exhibiting a second characteristic,
Generating the lifestyle information includes the purchase facility usage tendency and the other facility usage tendency of the new class and the continuation class for the first product, and the new class and the continuation class for the second product. Based on the purchase facility usage tendency and the other facility usage tendency of each, an effective product that contributes to an increase in the purchase facility usage tendency is generated as the lifestyle information from the first product or the second product. death,
Generating the screen information includes generating the screen information used to generate the lifestyle display screen on which the information indicating the valid product is displayed. The program according to claim 1,
The behavior information includes information indicating the range of movement of the customer,
A program according to claim 1, wherein the lifestyle information indicates a trend of the range of behavior of the customer belonging to the target class. The program according to claim 1,
The program, wherein the lifestyle information indicates the lifestyle for a predetermined period of time. The program according to claim 1,
to the computer;
Acquiring information generated based on the location information acquired from the customer's customer terminal. The program according to claim 1,
to the computer;
obtaining information generated based on the spending information obtained from the customer. the computer
Acquiring purchase information in which customer identification information identifying each of a plurality of customers and merchandise information indicating merchandise purchased by each of the plurality of customers are associated;
Acquiring characteristic information indicating characteristics of the product;
classifying the plurality of customers into at least one characteristic class based on the purchase information and the characteristic information;
Acquiring behavior information indicating behavior of each of the plurality of customers;
generating lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target target class among the at least one characteristic class;
A method, including a purchase information acquisition unit for acquiring purchase information in which customer identification information identifying each of a plurality of customers and merchandise information indicating merchandise purchased by each of the plurality of customers are associated;
a property information acquisition unit that acquires property information indicating the property of the product;
a classification unit that classifies the plurality of customers into at least one characteristic class based on the purchase information and the characteristic information;
a behavior information acquisition unit that acquires behavior information indicating behavior of each of the plurality of customers;
a lifestyle information generation unit that generates lifestyle information indicating the lifestyle of the customer belonging to the target class based on the behavior information of the customer belonging to the target class among the at least one characteristic class;
An information processing device.

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