JP7274175B2 - Delivery system and delivery system construction method - Google Patents

Description

The present invention relates to a delivery system and a delivery system construction method.

2. Description of the Related Art Conventionally, distribution systems for distributing various types of information are known (for example, Patent Document 1, etc.). The distribution system consists of an advertisement distribution system that distributes advertisements, a recommendation system that distributes information such as products and services that users are likely to be interested in, and search results based on explicit keywords from users. It can be roughly divided into three categories: a distributed keyword search system;

A single website or application may use a plurality of an advertisement distribution system, a recommendation system, and a keyword search system.

JP 2019-114203 A

However, in building a conventional system, an advertisement distribution system, a recommendation system, and a keyword search system were built separately even if they were used in the same website or application. Therefore, it was not easy to construct a distribution system.

Accordingly, an object of the present invention is to facilitate construction of a distribution system.

A system according to an embodiment of the present invention is a distribution system including a data unit, a search unit, a constraint unit, and a display unit, wherein at least the data unit and the search unit are loosely coupled, and The retrieval part and the constraint part are loosely coupled.

According to the present invention, construction of a distribution system can be facilitated.

1 is a functional block diagram of a distribution system according to one embodiment of the present invention; FIG. It is a figure for demonstrating the component which concerns on one Embodiment of this invention. 4 is a flowchart of distribution system construction processing according to an embodiment of the present invention; 1 is a hardware configuration diagram of a delivery system according to one embodiment of the present invention; FIG.

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below based on the drawings.

<Description of terms>
Terms used in this specification will be explained.
- "Contents" are objects handled by media such as websites (e.g., EC (electronic commerce) sites, etc.) and applications (e.g., EC (electronic commerce) applications, etc.). For example, the contents are products, services, and the like.
・"Media" is a means of distributing information. For example, the medium is a website (for example, an EC (electronic commerce) site, etc.) or an application (for example, an EC (electronic commerce) application, etc.).
・"Advertisement distribution system" is a system that distributes advertisements in media such as websites (e.g., EC (electronic commerce) sites, etc.) and applications (e.g., EC (electronic commerce) applications, etc.). Advertisements are divided into search-linked ads (also called listing ads) that deliver ads related to keywords entered by users, and display ads (also called banner ads) that deliver ads to advertising spaces on media such as websites and applications. ) and .
・The “recommendation system” is a website (e.g., EC (electronic commerce) site, etc.) or application (e.g., EC (electronic commerce) application, etc.) that the user seems to be interested in (that is, the user It is a system that distributes content such as products and services recommended to customers).
・"Keyword search system" is a system that distributes search results based on keywords from users. For example, a keyword search system uses a keyword from a user to search for objects ( content such as products and services).

<Overall configuration>
FIG. 1 is a functional block diagram of a delivery system (hereinafter also referred to as a "composite delivery system") 1 according to one embodiment of the present invention.

The composite distribution system 1 can include a search-linked advertisement distribution system 10 , a display advertisement distribution system 20 , a recommendation system 30 and a keyword search system 40 . The search-linked advertisement distribution system 10 also has a data section 110, a keyword search section 120-1, a restriction section 130, and a display section 140. FIG. The display advertisement distribution system 20 also has a data section 110 , a distribution information search section 120 - 2 , a restriction section 130 and a display section 140 . The recommendation system 30 also has a data section 110, a delivery information search section 120-2, a restriction section 130, and a display section 140. FIG. The keyword search system 40 also has a data section 110 , a keyword search section 120 - 1 , a restriction section 130 and a display section 140 .

Note that keyword search unit 120-1 and distribution information search unit 120-2 are collectively called a search unit. The keyword search unit 120-1 is a search unit that searches for content and advertisements based on explicit keywords from the user. Distribution information search unit 120-2 searches for content and advertisements without an explicit keyword from the user (for example, depending on when, which web page, and which user is browsing, content to be distributed or search for advertisements).

Thus, the composite delivery system 1 is a combination of multiple delivery systems. Components required for the distribution system included in the composite distribution system 1 (that is, the search-linked advertisement distribution system 10, the display advertisement distribution system 20, the recommendation system 30, the keyword search system 40) (that is, the data unit 110, the search unit (keyword search unit 120-1, distribution information search unit 120-2), restriction unit 130, display unit 140) are developed and managed as parts.

Components of the delivery system included in the composite delivery system 1 are loosely coupled. Specifically, at least the data unit 110 and the search unit (keyword search unit 120-1, distribution information search unit 120-2) are loosely coupled, and the search unit (keyword search unit 120-1, distribution information search 120-2) and the restriction unit 130 are loosely coupled. The constraint unit 130 and the display unit 140 may be loosely coupled or tightly coupled. Here, "loosely coupled" includes cases where coupling is removed (not coupled).

Furthermore, the distribution systems included in the composite distribution system 1 are loosely coupled. Specifically, at least the data unit 110 and the search unit (keyword search unit 120-1, distribution information search unit 120-2) are loosely coupled, and the search unit (keyword search unit 120-1, distribution information search 120-2) and the restriction unit 130 are loosely coupled, and at least the data unit 110 and the search unit (keyword search unit 120-1, distribution information search unit 120-2) are loosely coupled. Also, the retrieval unit (keyword retrieval unit 120-1, delivery information retrieval unit 120-2) and another distribution system in which the restriction unit 130 is loosely coupled are loosely coupled.

Specifically, when the search-linked advertisement distribution system 10 and another system are loosely coupled, when the search-linked advertisement distribution system 10 and the display advertisement distribution system 20 are loosely coupled, the search-linked advertisement When the distribution system 10, the display advertisement distribution system 20, and the recommendation system 30 are loosely coupled, When the search-linked advertisement distribution system 10, the display advertisement distribution system 20, and the keyword search system 40 are loosely coupled, When the search-linked advertisement distribution system 10, the display advertisement distribution system 20, the recommendation system 30, and the keyword search system 40 are loosely coupled, the search-linked advertisement distribution system 10 and the recommendation system 30 are loosely coupled. If there is, the search-linked advertisement distribution system 10, the recommendation system 30, and the keyword search system 40 are loosely coupled, and the search-linked advertisement distribution system 10 and the keyword search system 40 are loosely coupled. be.

As loose coupling between the display advertisement distribution system 20 and systems other than the search-linked advertisement distribution system 10, when the display advertisement distribution system 20 and the recommendation system 30 are loosely coupled, the display advertisement distribution system 20 and the recommendation system 30 are loosely coupled. In some cases, the display advertisement distribution system 20 and the keyword search system 40 are loosely coupled when the system 30 and the keyword search system 40 are loosely coupled.

As loose coupling other than the loose coupling between the recommendation system 30 and the search-linked advertisement distribution system 10 and the display advertisement distribution system 20, there is a case where the recommendation system 30 and the keyword search system 40 are loosely coupled.

By loosely coupling the display advertisement distribution system 20 and the recommendation system 30 in the above-described loose coupling between the systems, the display advertisement distribution system 20 and the recommendation system 30 can be connected in a situation where no search keyword is entered. can be moved at the same time to separate content and advertisements. In addition, by loosely coupling the search-linked advertisement distribution system 10 and the keyword search system 40, the search-linked advertisement distribution system 10 and the keyword search system 40 can be operated simultaneously in a situation where a search keyword is input. Contents and advertisements can be distributed separately.

Each distribution system included in the composite distribution system 1 will be described in detail below. The components of each distribution system will be explained in detail with reference to FIG.

The search-linked advertisement distribution system 10 distributes advertisements in media such as websites (e.g., EC (electronic commerce) sites, etc.) and applications (e.g., EC (electronic commerce) applications, etc.). Specifically, the search-linked advertisement distribution system 10 distributes advertisements (also called search-linked advertisements or listing advertisements) related to keywords input by the user.

The display advertisement distribution system 20 distributes advertisements in media such as websites (e.g., EC (electronic commerce) sites, etc.) and applications (e.g., EC (electronic commerce) applications, etc.). Specifically, the display advertisement distribution system 20 distributes advertisements (also called display advertisements or banner advertisements) to advertisement spaces on media such as websites and applications.

The recommendation system 30 is a website (e.g., an EC (electronic commerce) site, etc.) or an application (e.g., an EC (electronic commerce) application, etc.) that a user is likely to be interested in (that is, a recommendation to a user). to distribute content such as products and services.

The keyword search system 40 distributes search results based on keywords from users. For example, the keyword search system 40, based on a keyword from a user, a website (e.g., EC (electronic commerce) site, etc.) or an application (e.g., EC (electronic commerce) application, etc.) media such as objects to be handled Search for (contents such as products and services).

FIG. 2 is a diagram for explaining components according to one embodiment of the present invention. Each of these will be described below.

The data unit 110 has a data collection unit 111 , statistical data storage unit 112 and log data storage unit 113 . Each of these will be described below.

The data collection unit 111 collects data of advertisements distributed by the search-linked advertisement distribution system 10 and the display advertisement distribution system 20, data of contents (products, services, etc.) distributed by the recommendation system 30, and data searched by the keyword search system 40. Collect data on content (products, services, etc.).

The data collection unit 111 stores collected data. Specifically, the data collection unit 111 stores data of advertisements distributed by the search-linked advertisement distribution system 10 and the display advertisement distribution system 20, data of contents (products, services, etc.) distributed by the recommendation system 30, keywords Data of contents (products, services, etc.) searched by the search system 40 are stored.

The statistical data storage unit 112 stores statistical data of user operation history logs.

The log data storage unit 113 stores log data of user operation history.

The search unit (keyword search unit 120-1, distribution information search unit 120-2) has an index generation unit 121, a query rewriting unit 122, and a search server unit 123. FIG. Keyword search unit 120-1 has query rewriting unit 122 that generates a search query based on a keyword input by the user. Each of these will be described below.

The index generator 121 provides a search index to the data collected by the data collector 111 (specifically, content (products, services, etc.) data).

The query rewriting unit 122 generates a search query based on the keyword input by the user.

The search server unit 123 searches for content and advertisements. For example, the search server unit 123 searches for content (products, services, etc.) from the data collection unit 111 based on the search query generated by the query rewriting unit 122 .

Note that, as described above, the search-linked advertisement distribution system 10 and the keyword search unit 120-1 of the keyword search system 40 search based on explicit keywords from the user. On the other hand, the display advertisement distribution system 20 and the distribution information search unit 120-2 of the recommendation system 30 search for content and advertisements without explicit keywords from the user (for example, when, which web page, which user search for content and ads to serve depending on where you are browsing).

The keyword search unit 120-1 of the search-linked advertisement distribution system 10 searches for advertisements related to explicit keywords from the user.

The distribution information search unit 120-2 of the display advertisement distribution system 20 searches for advertisements to be distributed to advertising spaces on media such as websites and applications without explicit keywords from the user.

The distribution information search unit 120-2 of the recommendation system 30 searches for products/products that the user is likely to be interested in (that is, to recommend to the user) in media such as websites and applications without an explicit keyword from the user. Search for content such as services.

The keyword search unit 120-1 of the keyword search system 40 searches for objects (contents such as products and services) handled by media such as websites and applications based on explicit keywords from the user.

The restriction unit 130 has a content information storage unit 131 and a candidate acquisition unit 132 . Each of these will be described below.

The content information storage unit 131 stores information on data collected by the data collection unit 111 (specifically, a search index (index) given to data of content (products, services, etc.)).

The candidate acquiring unit 132 acquires data that are candidates for distribution from the data collecting unit 111 .

The display unit 140 has a user interface unit 141 and a front end unit 142 . Each of these will be described below.

The user interface unit 141 causes the user's terminal to display a screen showing an advertisement, a screen showing recommended content (products/services, etc.), and a screen showing searched content (products/services, etc.).

The front end unit 142 acquires various inputs from the user's terminal.

As described above, in one embodiment of the present invention, in the composite delivery system 1 in which a plurality of delivery systems are combined, the components necessary for constructing each delivery system are developed and managed as parts. Then, the search-linked advertisement distribution system 10, the display advertisement distribution system 20, the recommendation system 30, and the keyword search system 40 are constructed by selecting and loosely coupling the components necessary for constructing each distribution system. Therefore, the cost of constructing the composite distribution system 1 can be suppressed.

Furthermore, in one embodiment of the present invention, the composite distribution system 1 is constructed by loosely coupling the search-linked advertisement distribution system 10, the display advertisement distribution system 20, the recommendation system 30, and the keyword search system 40. FIG. Therefore, one distribution system (composite distribution system 1) can provide a recommendation service and search service for media owners, and a search-linked advertising service and display advertising service for advertisers. In addition, advertisements and recommendations are distributed in the same distribution slot (for example, users who respond to advertisements receive more advertisements and fewer recommendations, and users who respond to recommendations receive more recommendations and fewer recommendations). serve ads).

<Processing method>
FIG. 3 is a flowchart of distribution system construction processing according to an embodiment of the present invention. In addition, components required for each distribution system (that is, search-linked advertisement distribution system 10, display advertisement distribution system 20, recommendation system 30, keyword search system 40) included in composite distribution system 1 (that is, data unit 110 , the search unit (keyword search unit 120-1, distribution information search unit 120-2), restriction unit 130, display unit 140) are developed and managed as parts.

In step 101 (S101), a person who constructs the composite distribution system 1 is required for each distribution system (that is, the search-linked advertisement distribution system 10, the display advertisement distribution system 20, the recommendation system 30, and the keyword search system 40). Select a component.

In step 102 (S102), the person who builds the composite distribution system 1 loosely couples the components selected in S101 to each distribution system (that is, the search-linked advertisement distribution system 10, the display advertisement distribution system 20, Build a recommendation system 30 and a keyword search system 40).

In step 103 (S103), the person who constructs the composite distribution system 1 constructs the composite distribution system 1 by loosely coupling the distribution systems constructed in S102.

<Hardware configuration>
FIG. 4 is a hardware configuration diagram of the composite distribution system 1 according to one embodiment of the present invention. The same applies to the search-linked advertisement distribution system 10, the display advertisement distribution system 20, the recommendation system 30, and the keyword search system 40.

The composite delivery system 1 has a CPU (Central Processing Unit) 1001 , a ROM (Read Only Memory) 1002 and a RAM (Random Access Memory) 1003 . The CPU 1001, ROM 1002, and RAM 1003 form a so-called computer.

The composite delivery system 1 can also have an auxiliary storage device 1004 , a display device 1005 , an operation device 1006 , an I/F (Interface) device 1007 and a drive device 1008 .

Each piece of hardware in the composite distribution system 1 is interconnected via a bus B. FIG.

A CPU 1001 is an arithmetic device that executes various programs installed in an auxiliary storage device 1004 .

ROM 1002 is a non-volatile memory. The ROM 1002 functions as a main storage device that stores various programs, data, etc. necessary for the CPU 1001 to execute various programs installed in the auxiliary storage device 1004 . Specifically, the ROM 1002 functions as a main storage device that stores boot programs such as BIOS (Basic Input/Output System) and EFI (Extensible Firmware Interface).

A RAM 1003 is a volatile memory such as a DRAM (Dynamic Random Access Memory) or an SRAM (Static Random Access Memory). The RAM 1003 functions as a main storage device that provides a work area that is developed when various programs installed in the auxiliary storage device 1004 are executed by the CPU 1001 .

The auxiliary storage device 1004 is an auxiliary storage device that stores various programs and information used when various programs are executed.

The display device 1005 is a display device that displays the internal state of the composite delivery system 1 and the like.

The operating device 1006 is an input device through which a person who operates the composite distribution system 1 inputs various instructions to the composite distribution system 1 .

The I/F device 1007 is a communication device for connecting to a network and communicating with other devices.

A drive device 1008 is a device for setting a storage medium 1009 . The storage medium 1009 here includes media such as CD-ROMs, flexible disks, magneto-optical disks, etc., which record information optically, electrically or magnetically. The storage medium 1009 may also include a semiconductor memory that electrically records information such as an EPROM (Erasable Programmable Read Only Memory), a flash memory, or the like.

Various programs to be installed in the auxiliary storage device 1004 are installed by, for example, setting the distributed storage medium 1009 in the drive device 1008 and reading the various programs recorded in the storage medium 1009 by the drive device 1008. be done. Alternatively, various programs to be installed in the auxiliary storage device 1004 may be installed by being downloaded from the network via the I/F device 1007 .

Although the embodiments of the present invention have been described in detail above, the present invention is not limited to the specific embodiments described above, and various modifications can be made within the scope of the gist of the present invention described in the claims.・Changes are possible.

1 Distribution system 10 Search-linked advertisement distribution system 20 Display advertisement distribution system 30 Recommendation system 40 Keyword search system 110 Data section 120-1 Keyword search section 120-2 Distribution information search section 130 Restriction section 140 Display section 111 Data collection section 112 Statistical data storage unit 113 Log data storage unit 121 Index generation unit 122 Query rewrite unit 123 Search server unit 131 Content information storage unit 132 Candidate acquisition unit 141 User interface unit 142 Front end unit 1001 CPU
1002 ROMs
1003 RAM
1004 auxiliary storage device 1005 display device 1006 operation device 1007 I/F device 1008 drive device 1009 storage medium

Claims (3)

A compound distribution system including a search-linked advertisement distribution system, a display advertisement distribution system, a recommendation system, and a keyword search system,
The search-linked advertisement distribution system distributes an advertisement searched based on an explicit keyword from a user to a distribution slot,
The display advertisement distribution system distributes an advertisement searched without an explicit keyword from the user to the distribution slot,
The recommendation system delivers content searched without explicit keywords from the user to the delivery slots,
The keyword search system distributes content searched based on an explicit keyword from the user to the distribution frame,
The search-linked advertisement distribution system, the display advertisement distribution system, the recommendation system, and the keyword search system each include a data unit, a search unit, a constraint unit, and a display unit, and the data unit and the the search unit, the constraint unit, and the display unit are loosely coupled;
The search-linked advertisement distribution system, the display advertisement distribution system, the recommendation system, and the keyword search system are loosely coupled,
In a situation where no explicit keyword is input from the user, the display advertisement distribution system and the recommendation system are operated simultaneously to distribute the advertisement and the content,
A composite distribution system that operates the search-linked advertisement distribution system and the keyword search system simultaneously to distribute the advertisement and the content separately under the condition that the user explicitly inputs the keyword. 2. The composite distribution system according to claim 1, wherein said data section, said search section, said restriction section, and said display section are developed and managed as parts. 3. The composite distribution system according to claim 1, wherein the composite distribution system distributes the advertisement and the recommended content to the same distribution frame.

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