JP7185109B2 - Advertising management device - Google Patents

Description

The present invention relates to a technique for calculating an advertisement fee when an article on which an advertiser's advertisement is placed is used by an organization meeting desired conditions.

In a professional sports team, a business form in which sponsors are recruited, advertisements are placed on uniforms, etc., and advertisement fees are obtained in return, the advertisement fees received from the sponsors are applied to the operation of the team.

Such sponsors (advertisers) expect that the advertisements placed on their uniforms will be exposed and that the sponsor's products/services or the company itself will be widely known to the public, and at the same time, they can expect an appropriate effect on the advertising expenses spent. There is a need to place advertisements.

Against this background, research and development to improve the cost-effectiveness of advertising is actively being carried out. advertising methods have been proposed.

JP 2016-115094 A

By the way, it is rare for relatively small-scale amateur sports organizations such as university circles and mama-san volleyball to have ample operating funds. On the other hand, advertisers such as companies have needs for placing advertisements that are expected to have appropriate cost-effectiveness. There was a problem that there was no

Therefore, in the present invention, in view of the above problems, the advertiser has the advantage of being able to secure an advertising medium that can place advertisements according to their needs, and the small organization can acquire a sponsor regardless of the size. To provide an advertisement management device that gives the merit of being one.

One form of the disclosed advertisement management device includes: an organization that is a candidate for using an article on which an advertiser's advertisement is placed; an organization information storage means that stores attribute information possessed by the organization; Coefficient information storage means for storing coefficient information for adjusting and determining a predetermined reference amount for an advertisement fee to be paid by an advertiser; and said attribute information desired to be provided by said organization using said goods Advertiser request receiving means for accepting requests, group information extracting means for extracting from the group information storage means the groups matching the desired attribute information received by the advertiser request receiving means, and the group information extracting means advertising fee calculation means for calculating the advertising fee based on the coefficient information stored in association with the attribute information of the extracted organization and the predetermined reference amount, wherein the advertising fee calculation means for multiplying the coefficient information stored in association with the attribute information received by the advertiser request receiving means and the predetermined reference amount to calculate the advertising fee; minimum adjustment value storage means for storing the minimum value of the value to be multiplied by the predetermined reference amount in the processing by the fee calculation means, and when the advertisement fee calculation means calculates the advertisement fee for one of the organizations, When the value of the coefficient information to be multiplied by the predetermined reference amount when calculating the advertising fee is smaller than the minimum value for the one organization, the minimum amount for the one organization and the predetermined reference amount are multiplied. It is characterized in that the advertising fee is also calculated .

The disclosed advertisement management device provides advertisers with the advantage of being able to secure advertising media that can place advertisements according to their needs, and small organizations with the advantage of being able to acquire sponsors regardless of size. give each.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure explaining the outline|summary of the advertisement management apparatus which concerns on this Embodiment. 1 is a functional block diagram of an advertisement management device according to this embodiment; FIG. It is a figure which shows an example of the organization information storage means which concerns on this Embodiment. It is a figure which shows an example of the article|item which publishes the advertisement which concerns on this Embodiment. It is a figure which shows an example of the coefficient information storage means which concerns on this Embodiment. It is a figure which shows an example of the minimum adjustment value storage means which concerns on this Embodiment. It is a figure which shows an example of the goods correction information storage means which concerns on this Embodiment. It is a figure which shows the hardware structural example of the advertisement management apparatus which concerns on this Embodiment. It is a flowchart which shows an example of the flow of group information registration processing by the advertisement management apparatus which concerns on this Embodiment. It is a flowchart which shows the flow of an example of the matching process of an advertiser and an organization by the advertisement management apparatus which concerns on this Embodiment.

A mode for carrying out the present invention will be described with reference to the drawings.
(Operating principle of the advertisement management device according to the present embodiment)

The principle of operation of the advertisement management device 100 according to this embodiment will be described with reference to FIGS. 1 to 7. FIG. FIG. 1 is a diagram illustrating connection between an advertisement management device 100 and other devices. As shown in FIG. 1, the advertisement management device 100 communicates with an advertiser terminal 370 operated by an advertiser 310 and a group terminal 380 operated by a relatively small group 330 such as an amateur sports group through a communication network 360. Connected. Communication network 360 may be either wired or wireless.

For an organization 330 that does not particularly have strong funding means, the advertisement management device 100 can determine the number of people who belong to the organization 330, the characteristics of the people who make up the organization 330 (such as the school to which the group members belong), and the activities of the organization 330. It holds attribute information 340 such as the content, the area in which the organization 330 is active. On the other hand, the advertisement management device 100 allows the advertiser 310, who expects an advertisement effect by exposing his goods or services or himself to the public, to use an article (e.g., uniform) 320 on which an advertisement is posted. Attribute information 340 of an organization 330 desired as a medium is accepted.

The advertisement management device 100 extracts and proposes groups 330 having characteristics desired by the advertiser 310 based on the attribute information 340 of the groups 330 held, and advertises based on the market value of the attribute information 340 possessed by the groups 330. Calculate the advertising fee that the host 310 should pay. If the proposal to the advertiser 310 is accepted, the advertisement management device 100 performs processing for producing an article (e.g., uniform) 320 on which the advertisement is placed, and sends the article (e.g., uniform) on which the advertisement is placed to the group 330. 320.

In this way, the advertisement management device 100 provides the advertiser 310 with the advantage of being able to secure advertisement media capable of placing advertisements according to their needs, and the small organization 330 with the advantage of being able to acquire sponsors regardless of their size. Each provides the advantage of being

FIG. 2 is a functional block diagram of the advertisement management device 100. As shown in FIG. As shown in FIG. 2, the advertisement management device 100 includes group information storage means 110, coefficient information storage means 120, article correction information storage means 130, minimum adjustment value storage means 140, advertiser request acceptance means 150, and group information extraction means. 160 , advertising fee calculation means 170 , group request reception means 180 , modification fee calculation means 190 and goods provision means 200 .

The group information storage means 110 stores attribute information 340 possessed by the group 330, which is a candidate for using the article 320 on which the advertisement of the advertiser 310 is placed. The article 320 is assumed to be used in the activities of the group 330, and may be, for example, a uniform, a T-shirt, shorts, a jersey, or the like, and the contents thereof are not limited.

The organization 330 is a relatively small organization that does not have a strong means of raising funds, such as a university circle or a local mom's volleyball team. The group 330 may be a group whose purpose is to play sports, or a group whose purpose is to conduct cultural activities. In other words, if the advertiser 310 considers it to be valuable as an advertising medium, the advertiser 310 contributes funds, so the purpose of the activity of the group 330 is not limited.

The attribute information 340 includes the number of people belonging to the group 330, their social status, the school, the age group, the activity area of the group 330, the details of the activities, etc., and has significance as an item that the advertiser 310 finds value as an advertising medium. If so, the content is not limited.

As shown in FIG. 3, the group information storage means 110 stores the attribute information 340 of group 330: group A as follows: number of people belonging to: 50; Age, area of activity: within 23 wards of Tokyo, activity content: stores information such as tennis. Also, the group information storage means 110 stores, as attribute information 340 about group 330: group E, number of people belonging to: 20, status: housewife, nature of group: local club, age group: 40s, activity area: Saitama Prefecture / Saitama City, Activities: Memorize information such as volleyball.

The coefficient information storage means 120 stores coefficient information 350 for adjusting and determining a predetermined reference amount for the advertising fee to be paid by the advertiser 310 . The coefficient information 350 may be information determined for each position in the article 320 on which the advertisement of the advertiser 310 is placed. As shown in FIG. 4, for example, when the article 320 is a T-shirt, the positions on the article 320 are center of the chest (position A), left chest (position B), right shoulder (position C), left shoulder (position D ), center of the upper back (position E), etc.

The coefficient information 350 may be information determined for each content of the attribute information 340. For example, specific information such as the number of people belonging to the group 330, their social status, school, age group, activity area of the group 330, activity details, etc. It may be information determined for each specific content.

Further, the coefficient information 350 subdivides the position on the article 320 and the features of the group 330, and expresses the market value of each subdivided item as an advertising medium. The advertisement fee to be paid by the advertiser 310 is calculated by multiplying a predetermined reference amount by the coefficient information 350 corresponding to the content selected by the advertiser 310, and the position on the selected item 320 or the group 330 has a high market value. It is a mechanism that the amount of money becomes high when there are many features. In this way, the advertisement fee in the advertisement management device 100 is rationally calculated according to the position on the selected article 320 or the market value (as an advertisement medium) provided by the group 330 .

As shown in FIG. 5, the coefficient information storage means 120 selects, for example, the coefficient information 350 of "1.30" when the item 320: position A of the T-shirt is selected, and the item 320: the position C of the T-shirt. The coefficient information 350 in each case is stored as "1.00". In this case, it means that the market value of the article 320: position A of the T-shirt as an advertising medium is evaluated to be higher than that of the article 320: position C of the T-shirt.

As shown in FIG. 5, the coefficient information storage means 120 stores, for example, attribute information 340: "1.03" for the coefficient information 350 when selecting a college student, and attribute information 340: selecting a college student enrolled in KO University. The coefficient information 350 for each case is stored as "1.10". In this case, it means that the attribute information 340: college students enrolled in KO University are evaluated as having a higher market value as an advertising medium than the attribute information 340: college students.

The minimum adjustment value storage means 140 stores the minimum value ( minimum adjustment value). This is a measure for avoiding an unreasonably low advertisement fee to be calculated in the advertisement fee calculation process even though the market value of the position/organization 330 on the selected article 320 is high.

As shown in FIG. 6, the minimum adjustment value storage means 140 stores, for example, the minimum adjustment value for organization 330: organization A: 1.50, and the minimum adjustment value for organization 330: organization B: 1.40. Remember. Further, the minimum adjustment value storage means 140 stores, for example, the predetermined attribute information 340 provided by the group 330: KO University, the minimum adjustment value: 1.40, and the predetermined attribute information 340 provided by the group 330: For 50 or more people, Minimum adjustment value: 1.20 is stored respectively.

The article modification information storage means 130 stores the amount for determining the modification fee to be paid by the organization 330 when the specification of the article 320 including the change of material or design is changed according to the request of the organization 330, for each content of the specification change. memorize to In other words, the optional fee attached to the article 320 is determined for each item.

As shown in FIG. 7, the article correction information storage means 130 stores, for example, 200 units (200 yen per piece) for upgrading the fabric of the article 320 to the fabric B, and the team logo is embroidered on the chest. 500 units (200 yen/each item) is stored as the amount of money for each case.

Advertiser request acceptance means 150 accepts a request from advertiser terminal 370 to specify the type of article 320, the number of articles, the form of advertisement insertion (position, font, size, character or logo, etc.), attributes of organization 320, and the like. . Advertiser request receiving means 150 receives the number and type of articles 320 , the position of advertisement on article 320 , and attribute information 340 that organization 330 that uses article 320 desires to have. This is a process for specifying the specifications of advertising media desired by the advertiser 310 .

The advertiser's request receiving means 150 requests, for example, the item 320: 100 T-shirts, advertisement insertion position: A, sports group of university students enrolled in KO University or W University, and receives the request.

The group information extracting means 160 extracts and selects groups 330 that satisfy the conditions of the request received by the advertiser request receiving means 150 . The group information extraction means 160 extracts from the group information storage means 110 groups 330 that match the attribute information 340 desired by the advertiser 310 received by the advertiser request receiving means 150 .

The group information extraction means 160 refers to the number of people belonging to the group 330 stored in the group information storage means 110, and extracts the group 330 that satisfies the conditions for the number of items requested by the advertiser 310. FIG. At this time, the number of groups 330 extracted by the group information extraction means 160 may be one or plural.

As shown in FIG. 3, for example, when a request for goods 320: 100 T-shirts and a sports group of college students enrolled in KO University or W University is accepted, the group information extraction means 160 stores the group information storage means. By referring to the information stored in 110, the group A and the group B are extracted.

The advertising fee calculation means 170 performs price calculation processing related to the request received from the advertiser 310 . Advertisement fee calculation means 170 calculates an advertisement fee based on coefficient information 350 stored in association with attribute information 340 possessed by group 330 extracted by group information extraction means 160 and a predetermined reference amount. The advertising fee calculation means 170 calculates an advertising fee by multiplying a plurality of coefficient information 350 stored in association with each of the plurality of attribute information 340 received by the advertiser request receiving means 150 .

Here, the predetermined reference amount is a unit price determined for each type of article 320 . Advertisement fee calculation means 170 calculates an advertisement fee based on the number of articles 320 accepted by advertiser request acceptance means 150 . The advertisement fee calculation means 170 calculates an advertisement fee by multiplying a predetermined reference amount by the number of articles 320 accepted by the advertiser request acceptance means 150 .

The advertising fee calculator 170 calculates the advertising fee based on the advertisement placement position on the article 320 . The advertisement charge calculation means 170 calculates an advertisement charge by multiplying a predetermined reference amount by coefficient information 350 stored in association with the advertisement placement position on the article 320 .

As described above, when a plurality of elements are involved in the advertising fee calculation process, the advertising fee calculation means 170 calculates the advertising fee by multiplying a predetermined reference amount by all the coefficient information 350 corresponding to each element.

The advertisement fee calculation means 170 calculates, for example, a predetermined reference amount (unit price of a T-shirt) as an advertisement fee for the group A: 3,000 yen x number of articles 320: 50 x coefficient information 350 of advertisement placement position A: 1.30×coefficient information of college students enrolled in KO University 350:1.10×coefficient information of sports organizations 350:1.00=214,500 yen.

Further, the advertisement fee calculation means 170 calculates, for example, the advertisement fee for the group B as follows: unit price of T-shirt: 3,000 yen x number of articles 320: 50 x coefficient information 350 of advertisement placement position A: 1.30 x Coefficient information 350:1.10 of college students enrolled in W University×coefficient information 350:1.00 of sports organizations is calculated as follows: 214,500 yen.

If the number of items accepted by the advertiser request accepting means 150 is small, that is, if the number of elements requested by the advertiser 310 is small, the advertisement fee calculated by the advertisement fee calculation means 170 may be unreasonably low. The unreasonably low advertising fee means that the advertising fee to be paid by the advertiser 310 is lower than it should be, even though the market value of the selected organization 330 is high.

In order to solve the above problem, in the advertising fee calculation process for one group 330, the value (adjustment value) for adjusting the predetermined reference amount is the position on the item 320/the group 330/predetermined attribute information provided by the group 330. If it is smaller than the minimum adjustment value determined for each 340, the advertisement fee calculation means 170 calculates the advertisement fee using the minimum adjustment value instead of the adjustment value using the coefficient information 350. FIG.

For example, in the advertisement fee calculation process for the group A, the advertisement fee calculation means 170 calculates the coefficient information 350 of the advertisement placement position A: 1.30×the coefficient information 350 of the university student enrolled in KO University: 1.10×sports group coefficient information 350: 1.00=1.43 (adjusted value) of is compared with the lowest adjusted value: 1.50. Since adjustment value: 1.43<minimum adjustment value: 1.50, the advertisement fee calculation unit 170 calculates the advertisement fee for group A as the predetermined reference amount (unit price of T-shirt): 3,000 yen x article Calculate the number of 320: 50 × minimum adjustment value: 1.50 = 225,000 yen.

For example, in the advertisement fee calculation process for the group B, the advertisement fee calculation means 170 calculates the coefficient information 350 of the advertisement insertion position A: 1.30×the coefficient information of the university student enrolled in W University 350: 1.10×sports group coefficient information 350: 1.00=1.43 (adjusted value) of is compared with the lowest adjusted value: 1.40. Since adjustment value: 1.43>minimum adjustment value: 1.40, the advertisement fee calculation unit 170 calculates the advertisement fee for group A as follows: unit price of T-shirt: 3,000 yen x number of items 320: 50 pieces x Coefficient information 350 of advertisement placement position A: 1.30 x Coefficient information 350 of college students enrolled in W University: 1.10 x Coefficient information of sports organizations 350: 1.00 = 214,500 yen.

The group request receiving means 180 performs processing for receiving correction requests for the article 320 on which the advertisement of the advertiser 310 is posted from the group 330 selected as the advertising medium. The group request receiving means 180 receives requests for specification changes related to the goods 320 including changes in the material or design of the goods 320 . The specification change of the article 320 means, for example, upgrading the fabric from the basic one, printing the team logo on the back of the article 320, or embroidering the team logo on the chest of the article 320. is.

The modification fee calculation means 190 determines the modification fee to be paid by the group 330 (the amount needed). The modification fee calculation means 190 multiplies the amount of money stored in the goods modification information storage means 130 in association with the content of the specification change related to the goods 320 by the number of goods 320 to be manufactured, and calculates the amount of correction to be paid by the organization 330. Calculate the fee.

As shown in FIG. 7, it is assumed that a request from organization A to "upgrade the fabric to fabric C", "back print the team logo", and "embroider the team logo on the chest" is accepted. . At this time, the correction fee calculation means 190 calculates, as the correction fee for the group A, the number of items 320: 50 x upgrade to fabric C: 300 yen + the number of items 320: 50 x team logo/backprint: 200 yen. + Number of articles 320: 50 x team logo/chest embroidery: 500 yen = 50,000 yen.

As shown in FIG. 7, it is assumed that a request to "upgrade the fabric to fabric B" is received from the organization B. FIG. At this time, the correction fee calculation means 190 calculates the number of articles 320: 50 × upgrade to fabric B: 200 yen = 10,000 yen as the correction fee for group B. By performing such a process, it becomes possible to provide the goods 320 that reflect the intentions of each group 330, so that the level of satisfaction of the groups 330 can be increased.

The goods supplying means 200 manufactures goods 320 on which the advertisement of the advertiser 310 is posted based on the information received by the advertiser request receiving means 150, and publishes the advertisement of the advertiser 310 to the group 330 extracted by the group information extracting means 160. Processing is performed to provide the product 320 that has been processed.

When the group 330 receives a request for specification change of the article 320, the article supply means 200 produces the article 320 reflecting the request for the specification change received by the group request reception section 180, and sends the article 320 to the group 330. process to provide

The goods supply means 200 supplies, for example, 50 T-shirts (fabric C, team logo/back print of organization A, team logo/chest embroidery of organization A) with the sponsor's name written on advertisement position: A for organization A. Create and process to deliver. In addition, the goods supplying means 200 performs a process of producing and delivering 50 T-shirts (fabric B) with the sponsor's name written on the advertising position: A for the organization B, for example.

By performing the processing as described above, the advertisement management device 100 provides the advertiser 310 with the advantage of being able to secure advertisement media capable of placing advertisements according to their needs, and provides the small-scale organization 330 with the advantage of Each offers the advantage of being able to acquire sponsors.

Further, the advertisement management device 100 acts as an intermediary between the company 310 and the amateur group 330, allowing the former to secure excellent advertising media and the latter to reduce the administrative burden of the group.

Advantages of the advertisement management device 100 for the company 310 include acquisition of prospective customers with high loyalty, securing of advertising media according to needs, and placement of advertisements based on rational calculation grounds. Advantages of the advertisement management device 100 for the group 330 include the availability of uniforms at a low price and free of charge, and the ability to acquire sponsors regardless of the size of the group 330 .
(Hardware configuration of advertisement management device according to the present embodiment)

A hardware configuration example of the advertisement management device 100 will be described with reference to FIG. FIG. 8 is a diagram showing an example of the hardware configuration of the advertisement management device 100. As shown in FIG. As shown in FIG. 8, the advertisement management device 100 includes a CPU (Central Processing Unit) 410, a ROM (Read-Only Memory) 420, a RAM (Random Access Memory) 430, an auxiliary storage device 440, a communication I/F 450, and an input device. 460, an output device (display device) 470, and a recording medium I/F 480.

The CPU 410 is a device that executes the programs stored in the ROM 420 , performs arithmetic processing on the data expanded (loaded) in the RAM 430 according to the instructions of the programs, and controls the entire advertisement management device 100 . The ROM 420 stores programs and data executed by the CPU 410 . The RAM 430 expands (loads) programs and data to be executed when the programs stored in the ROM 420 are executed by the CPU 410, and temporarily holds calculation data during calculation.

Auxiliary storage device 440 is a device that stores OS (Operating System), which is basic software, application programs according to the present embodiment, etc., together with related data. is.

The communication I/F 450 is an interface for connecting to a communication network 360 such as a wired/wireless LAN (Local Area Network) or the Internet, and for exchanging data with other devices 370 and 380 that provide communication functions.

The input device 460 is a device for inputting data to the advertisement management device 100, such as a keyboard or a touch panel. The output device 470 is a device configured by an LCD (Liquid Crystal Display) or the like, and is a device that functions as a user interface when the user uses the functions of the advertisement management device 100 or performs various settings.
A recording medium I/F 480 is an interface for transmitting/receiving data to/from a recording medium 490 such as a CD-ROM, DVD-ROM, or USB memory.

Each means of the advertisement management device 100 may be implemented by the CPU 410 executing a program corresponding to each means stored in the ROM 420 or the auxiliary storage device 440 . Further, each unit included in the advertisement management device 100 may have a form in which processing related to each unit is realized as hardware. Further, the program according to the present invention is read from an external server device via the communication I/F 450, or the program according to the present invention is read from the recording medium 490 via the recording medium I/F 480, so that the advertisement management apparatus 100 may be configured to execute the program.
(Processing example by the advertisement management device according to the present embodiment)
(1) Group information registration processing by the advertisement management device 100

Group information registration processing by the advertisement management device 100 will be described with reference to FIG. FIG. 9 is a flowchart showing an example of the flow of group information registration processing by the advertisement management device 100. As shown in FIG.

In S10, the advertisement management device 100 receives the attribute information 340 of the group 330 from the group terminal 380, and stores the received information in the group information storage means 110. FIG.

As shown in FIG. 3, the advertisement management device 100 receives from the terminal 380 operated by the organization A, the attribute information 340 about the organization 330: organization A, the number of people belonging to: 50, the status: college student, the school that the member attends : KO University, age group: 20s, activity area: Tokyo / 23 wards, activity content: receive information about tennis, etc., and store it in the group information storage means 110 .

In addition, the advertisement management device 100 receives from the terminal 380 operated by the organization E, the attribute information 340 about the organization 330: organization E, number of people belonging to: 20, status: housewife, nature of the organization: local circle, age group: 40 Age, activity area: Saitama Prefecture/Saitama City, activity content: volleyball, etc. are received and stored in the group information storage means 110 .

By performing the processing as described above, the advertisement management device 100 can obtain and retain basic data that enables matching processing between the advertiser 310 and the organization 330 .
(2) Matching process between advertiser 310 and organization 330 by advertisement management device 100

Matching processing between the advertiser 310 and the organization 330 by the advertisement management device 100 will be described with reference to FIG. 10 . FIG. 10 is a flow chart showing an example of matching processing between the advertiser 310 and the organization 330 by the advertisement management device 100. As shown in FIG.

In S110, the advertiser request receiving means 150 receives from the advertiser terminal 370 the type and number of the goods 320, the position of the advertisement on the goods 320, and the attribute information desired by the organization 330 that uses the goods 320. 340 is accepted. This is a process for specifying the specifications of advertising media desired by the advertiser 310 .

Here, the advertiser's request receiving means 150 requests the item 320: 100 T-shirts, advertisement insertion position: A, sports group of university students enrolled in KO University or W University, and accepts the request. .

At S120, the group information extraction means 160 extracts from the group information storage means 110 groups 330 that match the attribute information 340 desired by the advertiser 310 received at S110. The group information extraction means 160 refers to the number of people belonging to the group 330 stored in the group information storage means 110, and extracts the group 330 that satisfies the conditions for the number of items requested by the advertiser 310. FIG.
As shown in FIG. 3, the group information extraction means 160 refers to the information stored in the group information storage means 110 and extracts the group A and the group B. FIG.

At S130, the advertising fee calculator 170 calculates the advertising fee based on the coefficient information 350 stored in association with the attribute information 340 of the group 330 extracted at S120 and a predetermined reference amount. The advertising fee calculation means 170 calculates an advertising fee by multiplying a plurality of coefficient information 350 stored in association with each of the plurality of attribute information 340 received by the advertiser request receiving means 150 .

The advertisement fee calculation means 170 calculates an advertisement fee by multiplying a predetermined reference amount by the number of articles 320 accepted in S120. Further, the advertising fee calculation means 170 calculates an advertising fee by multiplying a predetermined reference amount by the coefficient information 350 stored in association with the advertisement placement position on the article 320 .

The advertisement fee calculation means 170 calculates the advertisement fee for the group A as follows: a predetermined reference amount (a unit price of a T-shirt): 3,000 yen x the number of articles 320: 50 x the coefficient information of the advertisement insertion position A 350: 1. 30×coefficient information of college students enrolled in KO University 350:1.10×coefficient information of sports organizations 350:1.00=214,500 yen.

Further, the advertisement fee calculation means 170 calculates the advertisement fee for the group B as follows: unit price of T-shirt: 3,000 yen x number of articles 320: 50 sheets x coefficient information 350 of advertisement insertion position A: 1.30 x W University Coefficient information 350:1.10 of college students enrolled in sports group Coefficient information 350:1.00=214,500 yen.

In addition, the advertising fee calculation means 170, in spite of the fact that the market value of the selected organization 330 is high, in order to avoid the advertising fee to be paid by the advertiser 310 being lower than the original level, the following It is good also as a form which performs such a process.

As shown in FIG. 6, the advertisement fee calculation unit 170 calculates the advertisement fee calculation processing for the group A by multiplying the coefficient information 350:1.30 of the advertisement placement position A×the coefficient information 350:1. The coefficient information 350 of 10×sports group: 1.00=1.43 (adjustment value) is compared with the minimum adjustment value: 1.50. Since adjustment value: 1.43<minimum adjustment value: 1.50, the advertisement fee calculation unit 170 calculates the advertisement fee for group A as the predetermined reference amount (unit price of T-shirt): 3,000 yen x article Calculate the number of 320: 50 × minimum adjustment value: 1.50 = 225,000 yen.

As shown in FIG. 6, the advertising fee calculation means 170 calculates the coefficient information 350:1.30 of the advertisement placement position A×the coefficient information 350:1. The coefficient information 350 of 10×sports group: 1.00=1.43 (adjustment value) is compared with the minimum adjustment value: 1.40. Since adjustment value: 1.43>minimum adjustment value: 1.40, the advertisement fee calculation unit 170 calculates the advertisement fee for group A as follows: unit price of T-shirt: 3,000 yen x number of items 320: 50 pieces x Coefficient information 350 of advertisement placement position A: 1.30 x Coefficient information 350 of college students enrolled in W University: 1.10 x Coefficient information of sports organizations 350: 1.00 = 214,500 yen.

In S130, the advertisement management device 100 settles (settles) the advertisement fee calculated by the advertisement fee calculation means 170 with the advertiser 310. FIG. Advertising fees may be settled using fiat currency or may be settled using virtual currency. Note that the advertisement management device 100 confirms that the article 320 carrying the advertisement of the advertiser 310 will be produced and provided to the organization 330 selected as the advertisement medium before the advertisement fee is settled with the advertiser 310. It is also possible to adopt a mode in which a process of obtaining consent is performed. By confirming the intention of the group 330 and avoiding dissatisfaction of the group 330 in advance, satisfaction of the group 330 can be improved.

In S140, the group request receiving means 180 receives a request for specification change related to the article 320, including a change in the material or design of the article 320, from the group 330 selected as the advertising medium. The specification change of the article 320 means, for example, upgrading the fabric from the basic one, printing the team logo on the back of the article 320, or embroidering the team logo on the chest of the article 320. is.

The group request receiving means 180 receives requests from the group A to "upgrade the fabric to the fabric C", "back print the team logo", and "embroider the team logo on the chest". In addition, the group request receiving means 180 receives a request from the group B to "upgrade the fabric to the fabric B".

In S150, the modification fee calculation means 190 determines the modification fee to be paid by the organization 330 (the amount). The modification fee calculation means 190 multiplies the amount of money stored in the goods modification information storage means 130 in association with the content of the specification change related to the goods 320 by the number of goods 320 to be manufactured, and calculates the amount of correction to be paid by the organization 330. Calculate the fee.

As shown in FIG. 7, the correction fee calculation means 190 calculates the number of items 320: 50 × upgrade to fabric C: 300 yen + number of items 320: 50 × team logo/bag as the correction fee for group A. Print: 200 yen + Number of items 320: 50 × Team logo/chest embroidery: 500 yen = Calculate 50,000 yen.

As shown in FIG. 7, the correction fee calculation means 190 calculates the number of articles 320: 50×upgrade to fabric B: 200 yen=10,000 yen as the correction fee for group B. FIG. By performing such a process, it becomes possible to provide the goods 320 that reflect the intentions of each group 330, so that the level of satisfaction of the groups 330 can be increased.

In S<b>150 , the advertisement management device 110 settles (settles) the correction fee calculated by the correction fee calculation means 190 with the organization 330 . The correction fee may be settled using fiat currency or may be settled using virtual currency.

At S160, the goods supply means 200 manufactures goods 320 with the advertisement of the advertiser 310 based on the information received at S110, and provides the goods 320 with the advertisement of the advertiser 310 to the organization 330 extracted at S120. process for

In addition, the goods supply means 200 manufactures the goods 320 reflecting the request for specification change received in S140, and performs processing for providing the goods 320 to the organization 330. FIG.

The goods supply means 200 produces 50 T-shirts (fabric C, team logo/back print of organization A, team logo/chest embroidery of organization A) with the sponsor name written on advertisement position: A for organization A. , to process the delivery. In addition, the goods supplying means 200 performs a process of producing and delivering 50 T-shirts (fabric B) with the sponsor's name written on the advertising position: A for the organization B.

By performing the processing as described above, the advertisement management device 100 provides the advertiser 310 with the advantage of being able to secure advertisement media capable of placing advertisements according to their needs, and provides the small-scale organization 330 with the advantage of Each offers the advantage of being able to acquire sponsors.

Further, the advertisement management device 100 acts as an intermediary between the company 310 and the amateur group 330, allowing the former to secure excellent advertising media and the latter to reduce the administrative burden of the group.

Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications can be made within the scope of the gist of the present invention described in the scope of claims.・Changes are possible.

100 Advertisement management device 110 Group information storage means 120 Coefficient information storage means 130 Article correction information storage means 140 Minimum adjustment value storage means 150 Advertiser request reception means 160 Group information extraction means 170 Advertising fee calculation means 180 Group request reception means 190 Correction fee Calculation means 200 Goods providing means 310 Advertiser 320 Goods on which the advertiser's advertisement is placed 330 Small-scale organization 340 Attribute information possessed by the small-scale organization 350 Coefficient information 360 Communication network 370 Terminal operated by the advertiser 380 Operated by the small-scale organization Terminal 410 CPU
420 ROMs
430 RAM
440 auxiliary storage device 450 communication interface 460 input device 470 output device (display device)
480 recording medium interface 490 recording medium

Claims (3)

an organization information storage means for storing an organization that is a candidate for using an article on which an advertiser's advertisement is placed and attribute information possessed by the organization;
Coefficient information storage means for storing coefficient information for adjusting and determining a predetermined reference amount for the advertising fee to be paid by the advertiser, which is determined for each of the attribute information;
Advertiser request receiving means for receiving the attribute information desired to be provided by the organization that uses the article;
a group information extracting means for extracting from the group information storage means the group that matches the desired attribute information received by the advertiser request receiving means;
advertising fee calculation means for calculating the advertising fee based on the predetermined reference amount and the coefficient information stored in association with the attribute information of the group extracted by the group information extraction means; death,
The advertising fee calculation means calculates the advertising fee by multiplying the coefficient information stored in association with the attribute information received by the advertiser request receiving means and the predetermined reference amount,
a minimum adjustment value storage means for storing, for each organization, the minimum value of the value to be multiplied by the predetermined reference amount in the processing by the advertising fee calculation means;
When the advertising fee calculation means calculates the advertising fee for one of the organizations, the value of the coefficient information to be multiplied by the predetermined reference amount when calculating the advertising fee from the minimum value for the one organization. and calculating the advertisement fee by multiplying the minimum amount for the one organization by the predetermined reference amount when the one is smaller. an organization information storage means for storing an organization that is a candidate for using an article on which an advertiser's advertisement is placed and attribute information possessed by the organization; An advertisement management method in an advertisement management device comprising coefficient information storage means for storing coefficient information for adjusting and determining a reference amount,
a step in which an advertiser's request receiving means receives the attribute information that the organization that uses the article desires to have;
a step in which the group information extracting means extracts from the group information storage means the group that matches the desired attribute information received by the advertiser request receiving means;
a step in which the advertisement fee calculation means calculates the advertisement fee based on the coefficient information stored in association with the attribute information of the group extracted by the group information extraction means and the predetermined reference amount; , including
The advertising fee calculation means calculates the advertising fee by multiplying the coefficient information stored in association with the attribute information received by the advertiser request receiving means and the predetermined reference amount,
The advertisement management device comprises minimum adjustment value storage means for storing, for each group, the minimum value of the value to be multiplied by the predetermined reference amount in the processing by the advertisement fee calculation means,
When the advertising fee calculation means calculates the advertising fee for one of the organizations, the value of the coefficient information to be multiplied by the predetermined reference amount when calculating the advertising fee from the minimum value for the one organization. and calculating the advertisement fee by multiplying the minimum amount for the one organization and the predetermined reference amount when the one is smaller . An advertisement management program for causing a computer to perform the method of claim 2 .

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