JP7026413B1 - Product sales method and programs and management server for using it - Google Patents

Abstract

PROBLEM TO BE SOLVED: To more freely purchase a product in a product sales method for cultivating new customers by using stores in different industries, and to more strongly promote the cultivating of new customers. Provide a product sales method. SOLUTION: A customer X uses a mobile terminal to use a code attached to an exhibition flower (a1, a2, a3, b1, c1, c2) displayed in a store (A, B, C). By reading by, the user is guided to the product purchase screen and can purchase the product. When a product is purchased, the management server 10 instructs the operator 20 to ship the product, and is included in the code that guides the purchaser to the purchase screen of the product. Performs a process of adding points of a store specified by a store ID. When it is time to pay the reward, each store will be paid according to the points. [Selection diagram] Fig. 1

Description

Application of Article 30, Paragraph 2 of the Patent Law (1) Announced at the Business Challenge Contest (36th Business Plan Presentation) Announcement date: February 5, 2nd Reiwa (2) Distribution of leaflets Distribution date: Reiwa 2 September 9, 2014 (3) Announced at the theoretical policy renewal training (1st in Chiba Prefecture) sponsored by the SME Diagnosis Association Announcement date: July 11, 2nd year of Reiwa (4) Published in the Nikkan Kogyo Shimbun Publication date: March 3, 2nd year of Reiwa (5) Published on the website of Hiroshi Shiina Orchid Garden Co., Ltd. Publication month: February 2nd year of Reiwa

The present invention relates to a product selling method, and more particularly to a product selling method of selling a product using a flower as an advertising medium. The present invention also relates to a program and a management server for use in such a product selling method.

In recent years, with the spread of the Internet and the like, the sales channels of products have changed. In particular, the conversion to BtoB (Business to Business) and BtoC (Business to Customer) is progressing, and the opportunities for general consumers to directly obtain products from major companies are increasing.

In addition, product sellers advertise in various ways in order to obtain new customers. Among the product sales methods using such advertisements, there are those using stores in different industries.

For example, in Patent Document 1, an exhibition corner is provided in a place where a store that conducts barber / beauty, etc., a store that sells sake, flowers, and other products can easily be seen by customers, and gift products, novelty products, etc. are displayed. The sales method of gift products and novelty products to be exhibited is disclosed. In the invention described in Patent Document 1, the product on display is a product that has nothing to do with the type of business to which the store belongs, and in the sales method of Patent Document 1, the product is easily requested while going out for another business. be able to.

Patent Document 2 includes a step of distributing tickets that can be used at one or two or more other stores in a different industry from the store to customers who meet the predetermined conditions at one or more stores free of charge. Disclosed is a sales promotion method including a step in which the store side collects the used ticket from the other store side and pays a price according to the number of collected sheets to the other store side. It is said that the invention described in Patent Document 2 can reduce the cost for sales promotion and is useful for searching a trade area.

However, although these product sales methods can be expected to develop new customers to some extent by using stores in different industries, customers can only purchase products when they actually visit the store. It is desired to develop a sales method that allows customers to purchase products more freely and more strongly promote the development of new customers.

Japanese Unexamined Patent Publication No. 2002-281996 Japanese Unexamined Patent Publication No. 2002-109344

The present invention has been made in view of the above background technology, and the problem is that customers can purchase products more freely in a product sales method for cultivating new customers by using stores in different industries. It is to provide a product sales method that can promote the development of new customers more strongly, and also to provide a program and a management server to be used for such a flower sales method.

As a result of diligent studies to solve the above problems, the present inventor has installed a code such as a QR code (registered trademark) around the flowers displayed in stores of various industries, and has applied such a code. The present invention has been completed by finding that a customer can purchase a product more freely at a store that he / she accidentally visits by reading the product with a mobile terminal.
Flowers are in high demand to be exhibited in stores of various industries because they can soothe people's hearts and help improve the aesthetics of the store. In addition, flowers are likely to be noticed by customers who visit the store in terms of waiting time and the like. The present invention has focused on such properties of flowers and has found that flowers are excellent as a promotional medium for selling various products.

That is, the present invention is a product sales method in which a customer is guided to a screen for purchasing a product by reading a code with a mobile terminal to sell the product, and the code is displayed in a store. It is installed along with the exhibition flower, and includes the store ID that identifies the store where the exhibition flower is exhibited. When a customer who visits the store reads the code with a mobile terminal. Is guided to the screen for purchasing the product, and when the product is purchased, the management server instructs the operator to ship the product to the purchaser. , The process of adding the points of the store specified by the store ID included in the code that guides the purchaser to the purchase screen of the product is performed, and when the time for paying the reward comes, the management is performed for each store. It provides a product sales method characterized in that a reward is paid according to the points displayed by the server.

Further, in the present invention, the purchaser can perform member registration when purchasing a product, and when the member registration is performed, the management server identifies the member to identify the member. The information is stored in association with the store ID of the store where the code read when the member purchased the product is installed, and even when the member purchases a product other than the product. , The management server provides the above-mentioned product selling method, which performs a process of adding points of a store specified by a store ID associated with a member identification information.

Further, the present invention is a program for causing a customer to read a code by a mobile terminal, guiding the customer to a screen for purchasing the product, and using the code in a product sales method for selling the product. It is installed along with the exhibition flowers displayed in the store, and includes the store ID that identifies the store where the exhibition flowers are exhibited, and the program uses the computer to store the store. A purchase screen display means that guides the visiting customer to the purchase screen of the product when the code is read by the mobile terminal, and when the product is purchased, the product is shipped to the purchaser to the operator. Purchase acceptance / instruction means for instructing the purchase, point addition processing means for adding points of the store specified by the store ID included in the code that guides the purchaser to the purchase screen of the product, and each. It provides a program characterized in that it functions as a point display means for displaying the points of a store.

Further, the present invention is a management server for guiding a customer to a screen for purchasing a product by reading a code with a mobile terminal and using the code for a product sales method for selling the product. , It is installed along with the exhibition flower displayed in the store, and includes the store ID that identifies the store where the exhibition flower is exhibited, and the management server visits the store. A purchase screen display that guides the customer to the purchase screen of the product when the code is read by the mobile terminal, and when the product is purchased, the product is shipped to the purchaser to the operator. A purchase reception / instruction unit that instructs the purchaser, a point addition processing unit that processes the points of the store specified by the store ID included in the code that guides the purchaser to the purchase screen of the product, and each of them. It provides a management server characterized by having a point display unit that displays points of a store.

According to the present invention, a product sales method that allows customers to purchase products more freely by using stores in different industries and more strongly promotes the development of new customers, and such a flower sales method. It can provide programs and management servers for use.

Since flowers have the effect of moisturizing people's lives and relaxing people, there is a high demand for installing (exhibiting) flowers in stores in a wide range of industries, but the present invention will further install flowers. Motivation becomes stronger. Therefore, as the method of the present invention becomes widespread, the demand for flowers will increase, which will lead to the profit of the business operator who sells the flowers.

In the present invention, a person (customer) who pays attention to a flower in a waiting time or the like at a visited store can easily purchase a product that meets his / her needs by performing a simple operation with a mobile terminal. ..

It is a schematic block diagram of this invention. It is a detailed block diagram of the management server in this invention.

Hereinafter, the present invention will be described, but the present invention is not limited to the following embodiments, and can be arbitrarily modified and carried out.

A schematic configuration diagram of the present invention is shown in FIG. 1, and a detailed configuration diagram of the management server 10 in the present invention is shown in FIG.

In the present invention, an exhibition flower (a1, a2, a3, b1, c1, c2, ...) for exhibition is exhibited in a store (A, B, C, ...), And the exhibition flower is displayed. Regarding the product sales method of selling the product to the viewer. In other words, the present invention sells products using the exhibited flowers displayed in the store as a promotional medium.
In the present invention, the customer reads the code installed along with the flower display at the visited store with a mobile terminal and purchases the product through the communication network.
In the present invention, when an exhibited flower is normally exhibited in a large number of stores and a person who sees the exhibited flower purchases a product, the operator 20 determines the store where the exhibited flower is displayed. , Pay the reward (margin).

In the present invention, a customer who visits a store is guided to a screen for purchasing a product by reading a code with a mobile terminal, and the product is sold.

The "commodity" sold in the product sales method of the present invention is not particularly limited. Further, the "commodity" is not limited to a product, and services, rights, information, and the like are also included in the "commodity" in the present invention.

Since the present invention uses the exhibited flowers displayed in various stores as an advertising medium, the beauty associated with the flowers, consideration for the natural environment, social contribution, ecology, and SDGs (sustainable) A product that matches the image of an approach to the development goal) is particularly suitable as a product in the product sales method of the present invention.
Examples of such products include environment-friendly ecology products, cosmetics, waste materials, recycled products, health foods, supplements, crowdfunding, fund-raising tools for NPO corporations, information products, flower-related products, and the like.

Examples of the "mobile terminal" include smartphones and tablets.
The "code" is not particularly limited as long as it can be read by a mobile terminal, and is a QR code (registered trademark), a data matrix (registered trademark), a vericord (registered trademark), an SP code (registered trademark), and A two-dimensional code such as a CP code (registered trademark); a one-dimensional bar code; a color code and the like can be exemplified. Of these, the widely used QR code (registered trademark) is the most suitable.
When the customer reads the code with the mobile terminal, the screen for purchasing the product is displayed on the mobile terminal, and the customer can purchase the product with a simple procedure.

In the present invention, the code for guiding the customer to the screen for purchasing the product is installed along with the display flower displayed in the store.
Flowers have a very good popular image and are easily accepted regardless of the type of industry. Therefore, in the present invention, there is no particular limitation on the type of business of the "store" in which the exhibited flowers are exhibited. Examples of stores include restaurants, public transport waiting rooms, resort facilities, airports, accommodation facilities, hospital waiting rooms, libraries and the like. In these stores, there is often a "waiting time" (for example, in the case of a restaurant, the time between the customer ordering the food and the delivery of the food), during which the customer There are many opportunities to see the flowers on display, and I may be interested in the flowers on display. In addition, due to the relaxing effect of flowers, there is a great demand for flowers to be exhibited at these stores.

"The code is attached to the exhibition flower" means that the code is installed so that the relationship with the exhibition flower can be understood. For example, affix the code printed on the pot of the exhibited flower; affix the code printed on the wall near the place where the exhibited flower was exhibited; write the code on the horticultural label stabbed in the pot of the exhibited flower. Or affix the printed code;

The code contains a store ID that identifies the store where the exhibited flowers are displayed. For example, the code installed along with the exhibition flower a1 displayed in the store A includes the information that "it is installed in the store A". That is, usually, there are a plurality of stores displaying the flowers on display, and when the customer reads the code with the mobile terminal, it is possible to determine in which store the code was read.
As a result, the degree of contribution to the sales of the products of each store displaying the exhibited flowers can be known, and the operator 20 pays a reward according to the degree of contribution to each store.

The exhibited flowers are flowers that are displayed in stores as an advertising medium for selling products, and the types thereof are not particularly limited.
The exhibited flower may be a potted flower or a cut flower, but it is preferably a potted flower from the viewpoint of maintenance labor and the like.

In addition, orchids (particularly Phalaenopsis orchids) are suitable as display flowers (that is, advertising media for selling products) in the present invention for the following reasons.

Orchids need to be watered less frequently than other flowers, and can be watered approximately once every few weeks to months. Since the store in the present invention only displays the exhibited flowers and does not aim to sell the flowers, it is common to want to reduce the maintenance effort of the exhibited flowers as much as possible.

Orchids often use sphagnum moss chips (pine bark) instead of soil as a planting material, and there are few insects and fungi, and there is almost no scattering of pollen.
In the present invention, the exhibited flowers are exhibited in stores such as restaurants and waiting rooms of public transportation. Since these stores are required to be hygienic and are used by a large number of people, the above-mentioned orchid properties are suitable for display in these stores.

There is no particular limitation on the display location of the flowers in the store, but it is desirable to display them in a place that is easy for customers to see and read the code. Further, a plurality of exhibited flowers may be exhibited in one store, and in this case, the plurality of exhibited flowers may be of the same type or different types.
For example, in the case of a restaurant, an exhibition method such as displaying one flower at each table can be considered.

The exhibit flowers are supplied by the operator 20 to each store for exhibition, but the exhibition flowers may be provided free of charge or for a fee.
By making it free of charge, it is easy to increase the number of stores participating in the product sales method of the present invention, which leads to an increase in product sales, which is an advantage for the operator 20.
On the other hand, due to the relaxing effect of the flowers, there is a demand on the store side to install the exhibition flowers, and even if the exhibition flowers are provided for a fee, there is a motive to participate in the product sales method of the present invention. It can be said that.

The operator 20 in the product selling method of the present invention is a person who supervises the exhibition of the exhibited flowers at each store, the instruction of shipping the purchased products, the payment of the reward to each store, and the like. The flower shop that produces and sells the products can supply the display flowers to each store and give advice on the maintenance of the display flowers, and is therefore particularly suitable as the operator 20 in the present invention.

A message related to the product may be installed around the exhibition flower and the code installed along with it.
When the customer X reads the code from the mobile terminal, the purchase screen display unit 12 of the management server 10 guides the flower purchase applicant to the purchase screen of the product related to the message (related to the message). The product purchase screen is displayed first).

For example, in the case of the message "Mother's Day gift that will surely please", the purchase screen of the most popular product in the Mother's Day popularity ranking is displayed first.

For example, in the case of the message "indoor plant with high air purifying effect", a screen for purchasing such a plant is displayed together with an evidence explanation page showing the effect and effect of the plant.

As the method of the procedure for the customer to purchase the product through the purchase screen, a known method can be appropriately used. For example, a customer inputs information such as an address and a name in order to have a product shipped.

When a customer purchases a product, the purchase reception / instruction unit 13 of the management server 10 instructs the operator 20 to ship the product to the purchaser. The operator 20 ships the product to the address specified by the purchaser.
The operator 20 may directly ship the product by himself / herself, or another person may intervene in the shipment of the product (for example, the operator 20 handles the product for each field of the product). You may instruct the seller to ship the item and the seller may ship the item).

In the store information storage unit 11 of the management server 10, information (store name, location, representative name, etc.) about each store in which the exhibition flower is installed is stored together with the store ID that identifies the store.
When the product is purchased, the purchase reception / instruction unit 13 refers to the store information storage unit 11, and stores the store ID included in the code read by the purchaser by the mobile terminal in the store information storage unit 11. It collates with the stored store ID and notifies the point addition processing unit 14 at which store the code was read. The point addition processing unit 14 of the management server 10 adds points of a store (a store in which the purchaser has read the code) specified by the store ID included in the code that guides the purchaser to the purchase screen of the product. Perform processing.
For example, when the customer X who has read the code installed along with the exhibition flower a1 installed in the store A purchases the product, the process of adding the points of the store A is performed.

If the product is purchased through the code attached to the exhibition flower, it is considered that the product was sold due to the contribution of the store where the exhibition flower is installed. The operator 20 pays a reward to the store. The amount of reward depends on the degree of contribution, and the quantified degree of contribution is the "point" in the present invention.

The method of giving points is not particularly limited, but for example, "6% of the selling price of the product" or "500 yen per product" can be considered.

The point display unit 15 of the management server 10 refers to and displays the points of each store calculated by the point addition processing unit 14. When the reward payment time arrives, the operator 20 confirms the points displayed by the point display unit 15 of the management server 10, and pays the reward according to the points to each store.

There is no particular limitation on the timing of payment of the reward, and for example, payment may be made at the end of each month; payment may be made when the points reach a certain level.
The payment format of the reward is not particularly limited, and payment may be made in cash or in the form of a free gift.

In the present invention, the purchaser may be able to register as a member when purchasing a product. By doing so, the labor for the purchaser to purchase another product (a product different from the product purchased when the code is read) through the communication network after purchasing the product is reduced.
At the time of member registration, the person who registers as a member (that is, the purchaser of the product) inputs member identification information such as an address and a name that can identify himself / herself, and the management server 10 is a person who registers as a member. A login ID, password, etc. will be issued to the customer.

Even if the purchaser of the product registers as a member and purchases another product after purchasing the product, it can be said that the purchaser has purchased another product after seeing the flower display at the store. .. That is, the contribution of the store that triggered the purchaser to register as a member is recognized.

When the purchaser enables the member registration at the time of purchasing the product, the member information storage unit 16 of the management server 10 sets the store information storage unit 11 at the time of the member registration. Refer to it, and save the member identification information that identifies the member in association with the store ID of the store in which the code read when the member purchased the product is installed.
When a product other than the product is purchased by the member after the member registration is performed, the purchase reception / instruction unit 13 stores the member identification information stored in the member information storage unit 16. With reference to this, the point addition processing unit 14 is notified by which member the product was purchased. Since the member identification information is stored in association with the store ID, the point addition processing unit 14 of the management server 10 performs a process of adding points of the store specified by the store ID associated with the member identification information. ..

For example, a customer X who visits a store A is interested in the exhibition flower a1 displayed in the store A, reads the code installed attached to the exhibition flower a1, and purchases the product r. When the member is registered, the member identification information (address, name, etc.) of the customer X is stored in association with the store ID of the store A. Even if the customer X purchases a product s different from the product r as a member at a later date, the process of adding the points of the store A is performed. That is, although the purchase of the product s by the customer X (member X) has nothing to do with the visit of the store A by the customer X, the fact that the customer X has registered as a member means that the customer X sees the exhibition flower a1 displayed in the store A. Because of this, it is considered that the contribution of store A is recognized, so the points of store A are added.
For this reason, the store is motivated to try to display the exhibited flowers.

The present invention also relates to a program for use in the above-mentioned product selling method.
The program of the present invention operates a computer as a purchase screen display means for guiding a customer to a purchase screen of a product when a customer who visits a store reads a code with a mobile terminal, and when the product is purchased. Add the points of the store specified by the store ID included in the purchase reception / instruction means for instructing the purchaser to ship the product, and the code that guides the purchaser to the purchase screen of the product. It is a program for functioning as a point addition processing means for processing and a point display means for displaying points of each store. That is, the program of the present invention is a program for making a computer function as the management server 10 described above.

The product sales method of the present invention is an ecological product that is environmentally friendly because customers can purchase products more freely and can more strongly promote the development of new customers by using stores in different industries. , Cosmetics, waste materials, recycled products, health foods, supplements, crowdfunding, fund-raising tools for NPO corporations, information products, flower-related products, etc. are widely used to promote sales.

10: Management server 11: Store information storage unit 12: Purchase screen display unit 13: Purchase reception / instruction unit 14: Point addition processing unit 15: Point display unit 16: Member information storage unit 20: Operator X: Customer A, B, C: Stores a1, a2, a3, b1, c1, c2: Exhibition flowers

Claims (5)

It is a product sales method in which a customer is guided to a screen for purchasing a product by reading a code with a mobile terminal to sell the product, and the code is any one of the following (1) to (4). By the method, it is installed along with the exhibition flower displayed in the store, and includes the store ID that identifies the store where the exhibition flower is displayed, and the customer who visited the store , When the code is read by the mobile terminal, it is guided to the screen for purchasing the product, and when the product is purchased, the management server tells the operator to the purchaser. When the product is instructed to be shipped, the points of the store specified by the store ID included in the code that guides the purchaser to the purchase screen of the product are added, and when the time for paying the reward comes. It is a product sales method in which a reward is paid to each store according to the points displayed by the management server, and the purchaser can register as a member when purchasing the product. , When the member registration is performed, the management server stores the member identification information that identifies the member in association with the store ID of the store in which the code read when the member purchased the product is installed. Then, even when the member purchases a product other than the product, the management server performs a process of adding points of the store specified by the store ID associated with the member identification information. A product sales method characterized by.
(1) How to attach the printed code to the pot of the exhibition flower (2) How to attach the printed code near the place where the exhibition flower was exhibited (3) Gardening where the code was stabbed in the pot of the exhibition flower How to write on the label (4) How to attach the printed code to the gardening label stabbed in the flower pot The product selling method according to claim 1 , wherein the exhibited flower is an orchid. The product sales method according to claim 1 or 2 , wherein the store is a restaurant, a waiting room for public transportation, a resort facility, an airport, an accommodation facility, a waiting room for a hospital, or a library. It is a product sales method in which a customer is guided to a product purchase screen by reading a code with a mobile terminal to sell the product, and the purchaser can register as a member when purchasing the product. It is a management server for use in the product sales method that can be used, and the code is applied to the display flower displayed in the store by any of the following methods (1) to (4). It is installed incidentally and includes a store ID that identifies the store where the exhibition flower is displayed, and when the management server reads the code from the mobile terminal by the customer who visited the store. , The purchase screen display that guides you to the product purchase screen, the store information storage unit that stores information about the store where the exhibition flower is installed, along with the store ID that identifies the store, and when membership registration is performed A member information storage unit that refers to the store information storage unit and stores the member identification information that identifies the member in association with the store ID of the store in which the code read when the member purchased the product is installed. A purchase reception / instruction unit that instructs the operator to ship the product when the product is purchased, and a store included in the code that guides the purchaser to the purchase screen of the product. After the process of adding the points of the store specified by the ID was performed and the member registration was performed, the member purchased a product different from the product purchased when the code was read. It is characterized by having a point addition processing unit that performs processing for adding points of stores specified by a store ID associated with member identification information , and a point display unit that displays points of each store. Management server.
(1) How to attach the printed code to the pot of the exhibition flower (2) How to attach the printed code near the place where the exhibition flower was exhibited (3) Gardening where the code was stabbed in the pot of the exhibition flower How to write on the label (4) How to attach the printed code to the gardening label stabbed in the flower pot It is a product sales method in which a customer is guided to a product purchase screen by reading a code with a mobile terminal to sell the product, and the purchaser can register as a member when purchasing the product. It is a program to be used for the product sales method that has become possible , and the code is attached to the exhibition flower displayed in the store by any of the following methods (1) to (4). It contains a store ID that identifies the store where the exhibition flower is displayed, and when the program reads the code from the computer and the customer who visited the store with the mobile terminal. In addition, a purchase screen display means that guides the user to the purchase screen of the product, a store information storage means that stores information about the store where the exhibition flower is installed together with a store ID that identifies the store, and a member registration are performed. , Member information storage means that refers to the store information storage means and stores the member identification information that identifies the member in association with the store ID of the store in which the code read when the member purchased the product is installed. , Included in the purchase reception / instruction means that instructs the operator to ship the product when the product is purchased, and the code that guides the purchaser to the purchase screen of the product. After the process of adding the points of the store specified by the store ID is performed and the member registration is performed, the member purchases a product different from the product purchased when the code is read. At that time, to function as a point addition processing means for adding points of stores specified by a store ID associated with member identification information , and a point display means for displaying points of each store. A program characterized by being a thing.
(1) How to attach the printed code to the pot of the exhibition flower (2) How to attach the printed code near the place where the exhibition flower was exhibited (3) Gardening where the code was stabbed in the pot of the exhibition flower How to write on the label (4) How to attach the printed code to the gardening label stabbed in the flower pot

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