JP7015163B2 - Continuous reinsertion of ads in video content - Google Patents

Description

This application claims the interests of US Provisional Patent Application No. 61 / 181,535 (filed May 27, 2009), which is incorporated herein by reference in its entirety.

The present invention generally relates to video processing. More specifically, it relates to the continuous insertion of advertising content in video media.

Consumers of video content are increasingly using digital video recorders (DVRs) to watch content such as television programs on video recordings. Users of such systems are typically able to "record" programs that may be published on a particular schedule, allowing them to view the content at a more convenient time.

The emergence and increasing popularity of DVRs in the homes of television viewers poses specific problems for advertisers and networks or service providers that broadcast advertising content. Advertising content is overlooked because users have the ability to consume programs in a non-linear way (ie, fast forward, pause, slow motion, or even skip content altogether). At times, it may never be seen by the target audience.

In addition, although it is often desirable to insert advertisements (eg, television commercials) that target (target) the region or others in such content, implement it in order to do it in progress (on the fly). Will impose real-time processing requirements that can be difficult or expensive. In addition, in-flight insertion can be a problem if the user is provided with the ability to consume content in a non-linear way. For example, when a user watches a piece of content and then quickly rewinds to a commercial time, see the appropriate ad during the run and insert it during that commercial time. May not be possible.

Therefore, what is needed is a system and method of adapting the advertising content to the DVR environment, which dynamically adapts the advertising content regardless of the time the ad-laden program is being viewed. ..

Embodiments of the invention provide, for example, a system that allows the insertion of targeted advertisements or other messages into program content using digital video recording (DVR) technology. An embodiment of such a system could preload an ad, record content with commercial time, and use a storage device to insert the ad into the recorded content in the background, thereby allowing the content to be loaded. In video recording (time-shift) mode, those ads can be served while being watched. An embodiment of such a system can reduce the amount of real-time processing required to insert an ad into recorded content, as well as a "trick" mode during playback (eg, fast forward or fast forward). It can also automatically support non-linear modes such as rewind).

The present invention can be more easily understood from the detailed description of preferred embodiments, along with the following figures.

FIG. 1 shows an example of a system based on an example of an embodiment of the present invention. FIG. 2 shows an example of a table based on an example of an embodiment of the present invention. FIG. 3 shows an example of a process based on an example of an embodiment of the present invention.

Throughout this application, components are described as having specific components, including specific components, and consisting of specific components. In addition, a process is described as having a specific step, including a specific step, and consisting of a specific step. It is taken into account that the composition of this teaching is also composed (or basically composed) of the enumerated components, and the process of this teaching is also composed of (or essentially) the enumerated steps. Is configured in).

In this application, a component or component is included in and / or selected from the enumerated list of components or components. It should be understood that a component or component can be any one of the listed components or components and can be selected from a group of two or more listed components or components. Moreover, the components and / or features of the configurations, devices, or methods described herein, whether express or implied herein, do not deviate from the spirit and scope of this teaching. Can be combined in various ways.

Usage of the terms "include", "includes", "including", "have", "has" or "having" Should be understood to be generally unlimited and, unless otherwise specified, unrestricted.

The usage of the singular form herein also includes the plural form (and vice versa), unless otherwise specified. In addition, the singular form ("a", "an" and "the") includes the plural form unless explicitly stated in the context. In addition, the usage of the term "about" precedes the quantitative value and, unless otherwise specified, also includes the specific quantitative value itself in this teaching. As used herein, the term "about" refers to a change of ± 10% from a reference value.

It should be understood that the sequence of steps, or the sequence for performing certain actions, is not important as long as this teaching is still feasible. Further, two or more steps or actions may be performed simultaneously.

Embodiments of the invention provide a system and method that allows the insertion and reinsertion of advertisements into video content in the time it takes to finish the content. For clarity, it is noted herein that examples of embodiments may be described in the context of inserting advertisements in video content, and some embodiments may be described for DVRs and television systems. Should. However, it should be understood that the invention is not limited to such embodiments. Rather, the invention extends to any type of message that can be inserted into any type of media content. For example, other embodiments may include insertion of audio advertisements into music, other audio content, and the like.

A system based on an example of an embodiment of the present invention is shown in FIG. FIG. 1 shows a system 101, such as a digital video recorder (DVR) device, capable of providing a user with video content based on video recording (time-shifting). The system may include one or more storage devices 102 and 103 and may be configured to store video content, advertisements, and other information. The storage device can be any device capable of storing such content, including optical or magnetic storage media, flash memory, or other non-volatile memory. A storage device, represented as two separate devices, can also be implemented as a logical device on the same medium source. The system for illustration may also include an input / output interface configured to receive content, output content, and accept user input. For example, the system can be connected to a cable television network that can receive content. Examples of other systems can be connected to other sources of information, such as the Internet, satellite television networks, radio broadcasts, and the like. Further, an example of the system can receive user input from, for example, a remote control device.

As shown in the figure, an example of this system can receive feature program content 104. As used herein, the term "feature program" refers to a desired program selected by the user for recording or viewing, such as one episode of a television program, a movie, a video clip, an audio clip, or the like. Refers to the media that can be consumed. Although the embodiments for illustration refer to the content as a featured program, those skilled in the art will appreciate that the scope of the invention is special in the technical field, sometimes referred to as a feature film, showcase, or presentation. It will be recognized that it is not limited to just content.

The received content can be any kind of content that the system can process. For example, the system may receive video content, including, for example, television programs, movies, or other video and audio media. Such content is a linear or non-linear program, any possible source, such as a network without commercials, commercial time (some of which time reinserts commercials in the system). Can be used for), or can result from other sources of information. In addition, the received content can be in any usable format. For example, a standard video format encoded according to the MPEG standard, an analog format, or any other format in which content can be encoded.

In addition, the content can include metadata. For example, content can support breaks due to "addressable" commercials, which can facilitate the insertion of advertisements into the content. To that end, such content may include media break data that can signal not only the location of the "addressable" break, but also the metadata that identifies the break. The data identifies not only all the information needed to insert an ad at the time of the interruption (eg, the start time of the interruption and the duration of the interruption), but also the appropriate ad or type of advertisement for the interruption. Information can also be included. Such data is either physically embedded or logically embedded in the content (eg, the same transfer data stream, or transfer file) (eg, stored in separate files, but for a very long time. Synchronized). Such metadata is accessible by a system of embodiments that may be configured to read, interpret, and utilize the data (eg, insert advertisements in video content).

One embodiment of the system provides recording of received content. For example, the system may include a recording controller 105 that may be configured to receive input content. The recording controller 105 selects, for example, some content from an input set of content to be recorded. For example, the recording controller 105 can receive a specific part of the content, i.e., a user instruction for recording the content of interest. Such instructions can identify only one content, or can identify a large number of contents. For example, a television program that may contain multiple episodes may be identified, or several different programs may be identified. Content may be identified in any available way, for example by channel and time, name, or unique identifier.

Upon receiving the content to be recorded, the recording controller 105 can store the content in the storage device 102 or another storage medium. Content may be stored in any accessible format. For example, content may be stored in compressed digital format. In addition, the content may be encrypted to prevent unauthorized playback or duplication of the content. The recording controller 105 can also store any metadata associated with the content. Such metadata may be recorded with the content and / or extracted from the content and stored separately, for example in a table of such metadata.

The system of the embodiment may also receive television commercial 106, or other types of advertisements, addressable content or messages. They can be inserted at commercial time. Such advertisements may be received with or separately from the main content. In addition, such advertisements may be received through the same communication system in which the content may be received, or may be received using different systems. For example, advertisements can be received through cable television networks, recorded and downloaded from sources on the Internet, or received over fixed media through USB ports or other suitable local interfaces.

For example, the system can include a load controller 107 that can be configured to load new advertisements or advertising campaigns on the system. For example, the load controller 107 can receive new advertisements or campaigns using an in-band forwarding network or other suitable network. The load controller 107 can then identify and extract individual advertisements from the received data and store them in a storage device 103 or other storage system. Further, the load controller 107 can also extract targeting rules 108 for advertisements and store them in the targeting table 109, as described below.

In one embodiment, the advertisement may be stored in a special "advertising pool" area of the storage device 103. Such areas are not directly accessible by the end user of the system. For example, the user of this system may not be provided with the function of directly viewing, changing, or deleting the advertisement stored on this system. Rather, the advertisement can only be viewed by the user when the system inserts the advertisement into content or the like. Of course, in other embodiments, it is not necessary to have such a storage area and the advertisement can be directly accessed.

In the example of the embodiment, the stored advertisement is maintained by the service provider. For example, the system of an embodiment may be configured to allow a service provider to distribute a series of advertisements. The series of advertisements may be received by the system, as described above. In addition, the system may be configured to allow service providers to manage advertising. For example, service providers can obtain new advertisements periodically or continuously, replace old advertisements, or add to existing advertisements. Service providers can also remove ads that are no longer in use, as well as manage the insertion rules associated with ads.

In addition to content and advertisements, the system of embodiments can store information that allows appropriate advertisements to be inserted into the system. The system may also store such information in local storage or other storage capable of communicating with the system. For example, the system can include a targeting table 109 that can store metadata associated with specific advertisements that can be inserted into a program. For example, for each stored advertisement, the targeting table 109 may include all the information necessary to determine when the insertion of the advertisement is appropriate. For example, the targeting table 109 can include rules for targeting each ad. The targeting table 109 may also include information about the type of content in which the ad should be inserted, when the ad will be shown, the layer to be targeted, or other parameters that determine or identify the audience to be targeted. can.

An example of a targeting table is shown in FIG. FIG. 2 represents a plurality of categories of information that appear in the targeting table. For example, a unique resource ID 201 is stored in a table, and a specific advertisement stored on the system can be identified. Similarly, the table can include a resource name 202, which is a unique name, for example, allowing the stored advertisement to be found. The table can also include demographic rule 203. Such rules can provide information such that the advertisement targets a particular consumer (eg, age, gender, income, address, occupation, etc.). With such information, the advertisement may be delivered to the viewer.

The targeting table of the embodiment also includes content rule 204, which may include a rule that specifies well-targeted content. For example, the table may contain information that specifies that a particular advertisement is inserted into the content of a particular program or network, or the content of a particular genre. In addition, the table of embodiments also includes time rule 205, which includes a rule that specifies a well-defined target time. For example, the table can contain information that specifies whether a particular ad is inserted in a golden time show or only on weekends. The table of embodiments also includes play rule 206, which can specify how the ad is inserted, taking into account other insertions (ie, display) of the ad. For example, a table may contain information indicating that a particular advertisement be shown a predetermined number of times in content for a certain length of time. The table can include, but is not limited to, rules that direct behavior such as setting a minimum number of occurrences, an upper limit on the number of occurrences, a rotation rule, and the like.

Returning to FIG. 1, the system of the embodiment can also manage the reporting table 110, which can include statistics on the use of the system and user consumption of content and advertisements. The reporting table can store replay information about specific advertisements and / or regular content. For example, a table may show when and how often an ad or program of a particular content was viewed, when it was viewed, how long it was viewed, and how it was viewed (ie, fast forward). It can contain data about (whether it is rewinding, etc.). Such tables can also record information that identifies the content in which a particular advertisement is inserted.

The system of the embodiment may also include a processor, which may be configured to insert an advertisement into the content. For example, the system may include a merge controller 111, which is recorded for "targeted" media breaks (ie, breaks in the content in which advertisements can be inserted). You can scan the content. For example, as mentioned above, the content can include metadata indicating the time position of the commercial in the content into which the advertisement can be inserted. Such metadata may be encoded in a classical way, for example as a sound (tone) appearing in a content signal, or may be more complex metadata. The system of embodiments may search for each content program in search of the emergence of such metadata and / or signaling schemes. Typically, such metadata will appear shortly before the time of the commercial (eg, 5 to 10 seconds before the commercial that can be inserted). For example, the "eligibility" of a particular break for reinsertion can be determined in any suitable way. For example, metadata identifying such interruptions may be sent only for the interruptions of interest. So, obviously, all recorded interruptions with metadata are covered. The metadata itself, on the other hand, can include eligibility identifiers that flag interruptions as targeted. Alternatively, targeting rules can be used to identify the (eligible) interruptions of interest.

For each targeted interruption, the merge controller 111 can evaluate whether or not to insert an advertisement. Then, the merge controller 111 can utilize the information related to evaluating whether or not the insertion of a specific advertisement is appropriate. For example, the merge controller 111 can access targeting table 109, reporting table 110, or other information and correlate information to determine the best advertisement for the interruption targeted at the current time. be able to. If the merge controller 111 recognizes a better ad than the one currently embedded in the content, it can replace the current ad with the best ad. For example, the merge controller 111 can write an advertisement to the stored content and can store the content. In addition, the merge controller 111 can generate a new instance of the content including the advertisement, and can also store the newly generated instance.

The inserted advertisement can be inserted into the content in any suitable format. And it doesn't have to be encoded just like the content itself. For example, the inserted ad may have the same or different resolution as the inserted content; if the ad is inserted into encrypted content, the ad will also be encrypted or in an unencrypted format. Can be inserted; etc.

In an embodiment, the merge controller 111 can analyze the content and insert an advertisement before the content is requested to be played. Such a merge controller 111 may be configured to analyze the recorded content according to any suitable schedule. On the other hand, when the merge controller 111 is configured to analyze the content based on a predetermined schedule, or when the current processing request for the system is evaluated and the other processing request is sufficiently low. Can be configured to parse the content.

Since the optimal advertisement for a given interruption can change based on environmental factors (eg, the current time of day), and the set of available advertisements can change, the merge controller 111 can change the recorded content. Can also be configured to continuously analyze each. For example, the merge controller 111 can analyze each of the sequentially recorded contents. Once you have analyzed each of the contents, you can go back to the first content and start the analysis again. The merge controller 111 is configured to perform such processing continuously, or can perform processing on a regular basis (eg, every 30 minutes). However, the other merge controller 111 can use any suitable process to parse the content. For example, some merge controllers 111 can parse the recorded content in a continuous loop. However, when new content is recorded, the merge controller 111 can process the new content immediately before continuing the loop.

As a result, after processing, each content program can include both the original content and additional advertisements to be inserted. When the user requests the playback of the content, the content can be played immediately without the need to insert an advertisement during execution. Such a system helps the content to play smoothly without any eye-catching breaks that are inserted during the insertion of the ad. Moreover, such systems require fewer resources or can use the resources available to the system more efficiently. For example, the insertion may take longer to complete than it accepts during playback, as the insertion occurs before the consumption of the content. Therefore, the example system may be configured with less processing resources. You can also allocate resources available for other tasks. Other embodiments for illustration allow for more efficient use of storage. For example, the example system cannot store all available advertisements. Rather, the system can store a set of rules for inserting advertisements (eg, a targeting table). If the system decides to insert a particular advertisement into the content, the system may then download the advertisement from a remote source. The content is not currently being viewed, so the time required to complete the download and insert the ad will not interrupt the user experience.

Moreover, the system of such an embodiment naturally illustrates the non-linear reproduction of the content. For example, the system can allow a user to perform a number of "trick" modes (eg, fast forward, rewind, jump scene, etc.) while viewing content. By pre-inserting the advertisement before playback, the system of the embodiment can reliably provide such a trick mode without further processing. Such systems only display the already processed content file to the user, as the content contains pre-inserted ads when displayed.

According to one embodiment, the system can also include a playback controller 112 configured to play content for user consumption. The playback controller 112 may be configured to receive instructions from a user who manages the system to play specific content. For example, the reproduction controller 112 can receive instructional input using a remote control device or other suitable input device. Then, the playback controller 112 can easily search for the content and display the content to the user. The local ad has already been inserted into the content by the merge controller 111, so no further processing is required. The content is simply displayed. Further, since the playback controller displays the content, the information about the displayed advertisement and the content (for example, the information stored in the report table 110) can be updated. Of course, the reproduction controller 112 may be configured to provide all the functions typical of a reproduction system. For example, the playback controller 112 may be configured to play content in fast forward or rewind mode. The playback controller may be activated again by input from the user.

Other embodiments may provide a process for inserting an advertisement or other message into the content. FIG. 3 shows the process of such an embodiment. The illustrated process can be initiated by receiving instructions for recording the program content of interest (301). For example, the user can specify a particular television program or program to be recorded. In addition, the schedule set in advance of the program to be recorded can be referred to. The instructions can be received in any suitable way to identify the content to be recorded.

The content can then be identified and recorded (302). For example, if the content is a television program, the content may be received through cable networks, satellite networks, wireless antennas, the Internet, or fixed media such as USB or portable memory devices. Then, the received content can be stored. The received content may be encoded as a file and stored on a local or remote storage medium such as magnetic or optical storage, or flash memory. Content may be stored in any suitable format. For example, content may be MPEG encoded or encrypted.

Advertisements or advertising campaigns may also be received (303). For example, an advertisement may be received from a service provider. The advertisement can then be received using any suitable communication medium, cable television network, satellite network, wireless antenna, internet, or fixed media such as USB or portable memory devices. The received advertisement can form a series of advertisements that can be used for insertion into the content. For example, an advertisement is a series of television commercials that can be inserted into a television program to provide targeted advertisements and the like. Received ads can also be stored locally or remotely to form an ad pool. As mentioned above, ads may be stored in a format that is not directly accessible to the end user.

Media insertion rules can also be received and stored (304). For example, the information described above regarding the targeting table may be received and possibly stored as insert parameters in the form of a targeting table. Such information may be received with an advertisement or a packaged advertisement (eg, an advertising campaign). Rules and parameters can provide information about when a particular ad insertion is appropriate. For example, rules associated with a particular ad are received and targeted, the content in which the ad should be inserted, when the content should be inserted, how to handle multiple inserts of the ad, or other instructions. The condition of can be shown.

Once such information is received, the stored content can look for breaks in which advertisements can be inserted (305). For example, each stored content can be parsed to identify "targeted" interruptions, as described above. To identify such interruptions, the metadata associated with the content may be identified. As described above, the metadata can exhibit a number of properties for interruptions in the content. For example, the metadata can recognize the presence of a break, indicate the location and duration of the break, and indicate whether the break is subject to reinsertion.

Once an interruption in the content is identified, it can be determined whether or not to insert an ad in the interruption (306). For example, the content may currently have either the original advertisement recorded at the interruption or the reinserted advertisement. However, the ad may no longer be the best ad for the interruption. Rather, another available ad is the insertion rules associated with that ad, and environmental information such as, but not limited to, time, or program features such as the name of the television program that the content encodes. Based on other information such as, it may be recognized as a more optimal advertisement for the interruption.

If the ad is recognized as appropriate for insertion, the ad may be inserted into the content (307). For example, the advertisement may be inserted into the content file instead of any pre-recorded advertisement in the content file. As described above, the ad can be inserted in any suitable way and encoded in any available format that matches or does not match the content itself. For example, the ad may be inserted in a non-encrypted format, but the content itself may or may not be encrypted.

Once the advertisement is inserted into the content, the content may be stored in its updated format (308). As described above, content can be stored in place of an older version of content or as a new instance of content. Once remembered, the content can be in complete form, including a set of content and advertising. Thereby, it may be available for playback by the user without further processing.

Once each of the stored content has been parsed and the ad inserted in place, the process can be restarted (309). Each of the recorded content is continuously evaluated and new ads are inserted in place. In this way, the recorded content may always remember the most appropriate advertisement in full format (so that it can be played at any time). However, it is not necessary to insert ads into such content during playback.

When the user issues an instruction requesting specific content, the content may be in a valid state immediately (310). For example, content files can be accessed and displayed. The content file already contains the most appropriate ads and does not require further processing. Further, since the advertisement in the content is played back, information about the display can be recorded (311). For example, as mentioned above, the reporting table can be updated and influence future decisions as to whether a particular ad should be inserted into the content.

It is acknowledged that all of the methods and processes disclosed herein can be implemented using one or more computer programs or components. These components may be provided as a set of computer instructions in conventional computer-readable media, including RAM, ROM, flash memory, magnetic or optical discs, optical memory, or other storage media. The instructions are configured to be executed by a processor, and at run time, the set of computer instructions performs or facilitates execution of all or part of the disclosed methods and steps.

Further, it is recognized that the methods or steps described above may be provided using or in other types of systems disclosed herein. Except as expressly limited, the methods and processes are not intended to be read as requiring a particular subject or system to perform certain elements of the method.

In the previous specification, the invention is described with reference to detailed examples. However, various modifications and modifications can be made without departing from the spirit and scope of the invention. Therefore, detailed explanations and drawings can be regarded as useful for explanation rather than in a limited sense.

Claims (19)

A step of accessing a plurality of featured programs including media interruption data, wherein the media interruption data is one or more identified interruptions in each featured program that is eligible for insertion of addressable content. Including, steps to access, and
Steps to access the addressable content and
For at least one special program in the plurality of special programs, the first addressable content is identified in the at least one special program based on at least one of the media insertion rule and the media interruption data. With the steps to generate an updated feature show by inserting in at least one of the breaks,
Including
The method is,
In a continuous loop
A step of analyzing the updated feature program and at least one media insertion rule to determine that the first addressable content should be replaced.
Based on the determination that the first addressable content should be replaced, the second addressable content is inserted into the updated feature program and the first addressable content is inserted. And the steps to replace
Steps to determine the next updated feature program to be analyzed based on the order in which the updated feature programs were recorded , and
How to include. The method of claim 1, wherein the media interruption data comprises an eligibility index. The method of claim 1, further comprising storing at least a portion of the second addressable content in an advertising pool in a storage device. The method of claim 3, further comprising a step of targeting the second addressable content from the advertising pool to the intended viewer. The determination that the first addressable content should be replaced is based on at least one of the passage of a predetermined time, the completion of the analysis loop, or the reception of the addressable content. The method of claim 1, wherein updated featured programs, including content and updated addressable content, are continuously supplied. The method of claim 1, further comprising the step of receiving usage statistics related to user consumption of the updated featured program. The method of claim 6, wherein the usage statistic is selected from the group including user consumption, viewing time, viewing period, viewing method and advertising ID. The method of claim 1, further comprising the step of performing reproduction of the updated featured program. The method of claim 1, wherein at least a portion of the media insertion rule is stored in a separate file. It ’s a system,
With the processor
A non-temporary storage medium that is communicable with the processor and is computer readable.
The storage medium comprises one or more program instructions, and the program instructions are sent to the processor at run time.
A step of accessing a plurality of featured programs including media interruption data, wherein the media interruption data is one or more identified interruptions in each featured program that is eligible for insertion of addressable content. Including, steps to access, and
Steps to access the addressable content and
For at least one special program in the plurality of special programs, the first addressable content is identified in the at least one special program based on at least one of the media insertion rule and the media interruption data. With the steps to generate an updated feature show by inserting in at least one of the breaks,
To execute,
In addition to the processor
In a continuous loop
A step of analyzing the updated feature program and at least one media insertion rule to determine that the first addressable content should be replaced.
Based on the determination that the first addressable content should be replaced, the second addressable content is inserted into the updated feature program and the first addressable content is inserted. And the steps to replace
Steps to determine the next updated feature program to be analyzed based on the order in which the updated feature programs were recorded , and
The system to run. The system of claim 10, wherein the media interruption data comprises an eligibility index. The storage medium further comprises one or more program instructions that, at run time, cause the processor to perform a step of storing at least a portion of the second addressable content in an ad pool in a storage device. 10. The system according to 10. 10. The system of claim 10, wherein at least a portion of the media insertion rule is stored in a separate file. 10. The system of claim 10, wherein the storage medium further comprises one or more program instructions that cause the processor to perform the step of presenting the updated featured program at run time. The determination that the first addressable content should be replaced is based on at least one of the passage of a predetermined time, the completion of the analysis loop, or the reception of the addressable content. 10. The system of claim 10 , wherein updated featured programs, including content and updated addressable content, are continuously supplied. 10. The system of claim 10, wherein the storage medium further comprises one or more program instructions that cause the processor to perform a step of performing reproduction of the updated featured program at run time. It ’s a digital video recorder system.
With the processor
A non-temporary storage medium that is communicable with the processor and is computer readable.
The storage medium comprises one or more program instructions, and the program instructions are sent to the processor at run time.
A step of accessing a plurality of featured programs including media interruption data, wherein the media interruption data is one or more identified interruptions in each featured program that is eligible for insertion of addressable content. Including, steps to access, and
Steps to access the addressable content and
For at least one special program in the plurality of special programs, the first addressable content is identified in the at least one special program based on at least one of the media insertion rule and the media interruption data. With the steps to generate an updated feature show by inserting in at least one of the breaks,
To execute,
In addition to the processor
In a continuous loop
A step of analyzing the updated feature program and at least one media insertion rule to determine that the first addressable content should be replaced.
Based on the determination that the first addressable content should be replaced, the second addressable content is inserted into the updated feature program and the first addressable content is inserted. And the steps to replace
Steps to determine the next updated feature program to be analyzed based on the order in which the updated feature programs were recorded , and
A digital video recorder system that lets you run. The storage medium further comprises one or more program instructions that, at run time, cause the processor to perform a step of storing at least a portion of the second addressable content in an ad pool in the storage device. , The digital video recorder system according to claim 17. The determination that the first addressable content should be replaced comprises at least one of the passage of a predetermined time, the completion of the analysis loop, or the reception of the addressable content, thereby. The digital video recorder system according to claim 17, wherein updated feature programs including content and updated addressable content are continuously supplied.

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